SR NO.PARTICULARS1INTRODUCION TO FOOTBALL2 HISTORY OF ENGLISH FOOTBALL3 NATURE OF THE GAME 4 INTRODUCTION TO INDIAN FOOTBALL5 HISTORY OF INDIAN FOOTBALL6 MARKETING ASPECTS OF INDIAN FOOTBALL7 PROMOTION8 ADVERTISING PROMOTION OF FOOTBALL THROUGH MEDIA1! CONCLUSION11 OVERVIE"12 BIBLOGRAPHYINTRODUCTION TO FOOTBALLEver wondered how football started? Who was the first person to score fro the halfwa!line??The first to fl"ff a penalt!?? We don#t thin$ we can answer those %"estions b"t we can certainl! tell !o"abo"t the histor! of the bea"tif"l &ae' Ori&ins of Football Other Earlier Fors of Football Histor! of En&lish Football ()th * +)th cent"r!, Histor! of En&lish Football (+)th cent"r! * present da!, Origins of FootballThe Ori&ins of football can be fo"nd in ever! corner of the Globe' -ivili.ationsthro"&ho"t histor! all pla!ed ball &aes and an! of these can be consideredforer"nners to the odern &ae/ which was established in En&land in the latenineteenth cent"r!'0all &aes were first pla!ed in E&!pt as earl! as +)11 0-E' However there are claisthat s"&&est ball &aes were pla!ed even earlier in Ancient -hina/ a!be as earl! as2311 0-E' There is evidence to show that ball &aes in E&!pt were lin$ed to fertilit!rites and reli&io"s cereonies' These ball &aes involved lar&e n"bers of people andrecords indicate that these &aes were soeties "sed as an e4ercise to till the soil'5n addition to the E&!ptians6 the Gree$s/ Roans and -hinese (as well as others, allpla!ed football &aes/ which are considered to be the forer"nners of odern football'Advancin& the ballwith $ic$s/ r"nnin& with it/ passin& to other tea ates/ tr!in& toforward it to the opponent7s end of the field/ shootin& in between the &oalposts andscorin&apoint/ thisisfootball' Thewinnin&teaistheonethat hasscoredoren"ber of points (&oals, when a specified len&th of tie has elapsed'The ori&in of the &ae 8Football7 predates the recorded histor!' 9oc"ented evidence/a an"al of -hinese ilitar! d"rin& the Han 9!nast! in abo"t 2nd cent"r!0-/describes an or&ani.ed activit! reseblin& football' 5t was $nown as 8-":"7 (Ts" -h",/whichinvolved$ic$in&aleather ball thro"&haholeinapieceof sil$clothstr"n&between two ;1 foot poles'The &ae was re*invented/ after over a tho"sand !ears b! the En&lish' 0"t the nae8Football7 was "sed b! n"ber of different related tea sports/ s"ch as R"&b! football/Aerican football/ A"stralian r"les football/ Gelic football and -anadian football'Associationfootball &oesb!thenae8B between El aldia )own Cl"b b% 2 . 1 0001Bet"l$ Madh%a Dradesh Dramod Chado,ar F Drasant Daga Memorial @old C"' AinnerBeat )itani"m S. C o! Berala in )ie Bra,er 2 . 0. )o' ScorerE Mith"n SahaM.;.M E?ewel Ra:a5FA has started !et another Football Acade! fro +>'1K'1> after a &rand s"ccess of5FA*->'+; 2K1'+>E4pendit"re *+22'+B *2FB'3+ *213'B3 *2)1'+F *+))')>Operatin& Drofit +2K'22 2;'FK ;)'1K *+K'1K 3+';15nterest *K')> *K'F2 *+1';B *3'K) *;'1BGross Drofit ++B';> +B'12 2F'>3 *+B'32 K)'2+9epreciation *2'+B *;';3 *;';) *;'K2 *;'3BDrofit before Ta4 ++F'+F +3'>F 2K'2F *22'BK KK'>2Ta4 *;F')1 *K'>) *)'>F B'>B *+K')2Drofit after Ta4 FB';F +1'BB +3'>1 *+;'23 2B')1E4traordinar!5tes* * * * +'B1Net Drofit FB';F +1'BB +3'>1 *+;'23 ;+'F1E%"it! -apital K;';K K2'3> K+'K3 K+'2> K+'23MEDIA OF ADVERTISING5Wecoeacrossan"berof wa!sandeansof attractin&p"blicattentiontotheprod"ct' The fors of attractin& p"blic attention to prod"cts are called edia ofadvertisin&' Media is nothin& b"t the eans eplo!ed in order to brin& advertiseent tothe p"blic notice' 5t is the channel thro"&h which an advertisin& essa&e is conve!ed tothe people at lar&e' There are different edia for advertisin& and an! s"itable ediasho"ldbeselected' Theediatobeselected&enerall!depends"ponthet!peofprod"ct/ the t!pe of b"!ers to be approached/ cost of advertisin&/ "sers of the prod"cts/sellin& policies of the or&ani.ation and sales territories' The followin& are the iportant edia of advertisin&= *1. P.-## '4=-.(&)12. O3(4$$. '4=-.(&)13. R'4&$ '4=-.(&)14. T-,-=&$) '4=-.(&)15. F&,2 '4=-.(&)1 6. D&.-%( 2'&, '4=-.(&)17. I)(-.)-( '4=-.(&)11. P.-## '4=-.(&)15Dress advertisin& is the ost pop"lar edi" of advertisin& in the odern copetitivear$etin&' Dressadvertisin&eansp"blicit!&iventhro"&hnewspapers/ a&a.ines/:o"rnals and other periodicals' 5t is no e4a&&eration to sa! that in the absence of press/the art of advertisin& wo"ld not have ac%"ired its present stren&th and diensions' 5thas been estiated that in 5ndia ore than 3111 newspapers printed in all the a:orlan&"a&es spo$en thro"&ho"t the len&th and breadth of the co"ntr!' There are nationalnewspapers/ re&ional newspapersandlocal papersprocessin&respectiveval"eforvario"s advertisin& appeals'