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5 1 1 2 0 0 0 1 0 3
116
2018 RANK
1
2
3
4
5
6
7
8
9
10
2017 RANK
1
2
3
5
6
9
4
8
7
10
$ USD m
1,895
1,573
1,511
1,406
1,331
1,204
1,195
1,083
913
764
£ GBP m
1,357
1,127
1,082
1,007
953
862
856
776
654
548
€ EUR m
1,551
1,288
1,237
1,151
1,090
986
978
887
748
626
LEAGUE
Premier League
La Liga
La Liga
Bundesliga
Premier League
Premier League
Premier League
Premier League
Ligue 1
Premier League
BRAND VALUE 2018 COUNTRY
Manchester United FC
Real Madrid CF
FC Barcelona
FC Bayern Munich
Manchester City FC
Liverpool FC
Chelsea FC
Arsenal FC
Paris Saint-Germain
Tottenham Hotspur FC
CLUB
REAL’S SOCIAL MEDIA FOLLOWING
49.8 MILLIONTWITTER FOLLOWERS
108.1 MILLIONFACEBOOK FOLLOWERS
HIGHEST 5-YEAR UEFA CLUB COEFFICIENT
REAL MADRID: 155
MOST TOP 50 TEAMS SPONSORED BY
ONE BRAND
HIGH SQUAD VALUES (USDm)
1282
FC BARCELONA
943
MANCHESTER UTD
1175
REAL MADRID
1076
MANCHESTER CITY
947
PARIS ST GERMAIN
BIGGEST WINNERS
BIGGEST CHANGES IN BRAND VALUE (%)
+140% +119% +57%
-53% -23% -19%
BIGGEST LOSERS
BIGGEST WINNERS
+310 +296 +258
-149 -98 -59
BIGGEST LOSERS
BRAND VALUE CHANGE FROM 2017 (USDm)
Brand Value (USDm)
Year
2000
1800
1600
1400
1200
1000
800
600
400
200
0
Manchester United FC
Real Madrid CF
FC Barcelona
FC Bayern Munich
Manchester City FC
Liverpool FC
Chelsea FC
Arsenal FC
Paris Saint-Germain
Tottenham Hotspur FC
2012 Man City win EPL for 1st time under new Emirati ownership
2013 Bayern Munich win Champions League
Sir Alex Ferguson retires
2014 Man Utd fail to finish in top 4 for 1st time in 24 years
Man City win EPL
2015 Man Utd return to top 4
Tottenham qualify for Champions League
Chelsea win EPL
2016 Real Madrid win Champions League
2017 Man Utd win Europa League
Real Madrid win Champions League for second consecutive year
2018 Barcelona win La Liga for 25th time
Arsène Wenger retires
2012 2013 2014 2015 2016 2017 2018
ENGLAND $10,189
GERMANY $4,441
ITALY $2,133
RUSSIA $125
FRANCE $1,222
SPAIN $3,932
SCOTLAND $137
NETHERLANDS $196
USD $28,030 GBP £21,118EUR €23,829
USD $14,295GBP £10,770EUR €12,152
USD $3,347GBP £2,521EUR €2,845
FOOTBALL KIT SUPPLIERS - TOP 50 CLUB BRANDS
PREMIER LEAGUE
BUNDESLIGA
SERIE A
LA LIGA
LIGUE 1
OTHER
5 2 5 3 1 1 1 0 0 0
1 1 0 0 1 0 0 0 0 0
18
13
7
6
3
3
8 56 4 2 23
2 1 0 0 2 1 0 0 0 0
2 2 0 0 0 1 1 1 0 0
2 1 0 0 0 0 0 0 0 0
3OTHER
TOP 3 KIT SUPPLIERS’ BRAND VALUES (USDm)
ANNUAL SPONSORSHIP VALUE (USDm) - TOP 10 CLUB BRANDS
SPON
SOR
CLU
B
$158 $74 $67 $59 $58 $49 $49 $43
@BrandFinance#footballbrands
[email protected] www.brandfinance.comwww.brandirectory.com
+44 (0)20 7389 9400
RasenBallsport Leipzig FC Internazionale Milano Burnley FC
Southampton FC AS Monaco FC FC Zenit St Petersburg
Manchester City FC Liverpool FC FC Internazionale Milano
Southampton FC Paris Saint-Germain FC Bayer 04 Leverkusen
SPONSORSHIP STATS
FOOTBALL 50
THE PRICE OF NEYMAR’S RECORD-BREAKING TRANSFER TO PSG EQUATES TO THE COST OF 246 600 000 BAGUETTES, WHICH IF
MEASURED, WOULD CIRCLE THE GLOBE 4 TIMES
€222 MILLION
FOOTBALL 502018
FAVOURITE CLUBS China: Guangzhou Evergrande Taobao FCIndia: Manchester United FCUSA: FC Barcelona
MOST DEVOTED FANS REAL MADRID has the most devoted fans in China, India, and the USA:- 32% of fans would not miss a single match- 45% watch most matches- 22% watch a few matches every now and then- only 2% do not watch any matches
MOST AVID FANS India has the most avid football fans
Fan Avidity India China USAFanatic 18% 7% 7%Strong 54% 47% 42%Medium 25% 41% 44%Low 3% 5% 6%Sample size: 6805 respondents
$242
$199
$138
$78
$54
$53
$51
$33
$14
FREQUENCY VALUE (USDm)
SHIRT SPONSORS BY SECTOR - TOP 40 CLUB BRANDS
AIRLINE
AUTOMOTIVE
FINANCIALSERVICES
TECHNOLOGY
GAMBLING
TELECOMS
INDUSTRIAL
CONSUMER PRODUCTS
OTHER
SECTOR