Embed Size (px)
Citation preview
MEDIA KITEffective January 2012
•PrintAdvertising•OnlineAdvertising•MobileAdvertising•E-mailMarketing•ArticleReprints•Supplements•SponsoredSubscriptions
FooT & AnKlE spEcIAlIsT
Indexed in
Medline
A Multidisciplinary Journal Dedicated to the Advancement of Foot and Ankle Care
INTEGRATED MARKETING OPPORTUNITIES
Dynamic Logic, assessing aD impact 2009 http://www.magazine.org/advertising/accountability/assessing-ad-impact.aspx
•PrintpublicationsprovidethehighestROIofanyindividualmedium
•Themosteffectivecombinationofmediaalwaysincludesprint
• Ifchoosingonlyonemedium,printprovidesthebestreturn
•Addingonlineincreasesoverallmediabuyimpactbyasmuchas33%
•Anintegratedbuyincreasespurchaseintentby56%
•Anintegratedbuyincreasesbrandfavorabilityby60%
perq Hci, insigHts into pHysician meDia Usage, 2009•Physiciansrankedprintmedicaljournalsastheir#1sourceofinformationandJournalsaccessedonlineastheir#6sourceofinformation
•Physiciansrankedonlinejournalsastheir#2reasontoaccesstheInternet(behindsearchingforinfoondrugs)
reaDex researcH®, sUmmary of aD effectiveness stUDies, 2010 •Adsinprintpublicationsseenandreadmorestronglythanever
•Printadsstillpromptingreaderactionashighorhigherthaninpreviousyears
˚ In2010,69%ofreadersreportedthattheysawa1pg/4Cad,upfrom65%in2006
˚ In2010,25%ofreadersactuallyreadthead,upfrom23%in2006
˚ In2010,34%ofreadersrespondedtoadsorplantorespond,upfrom27%in2006
•Adlocationinpublicationshasnodiscernableeffectonreadershipofad
•Largerandcoloradsincreasereadership
˚ 30%morerespondentsread1pageadsthan½pageads
˚ 28%morerespondentsread4/Cadsvs.B/Wads.•Contentofadmoreimportantthanposition
MArKETIng TIps AnD sTATIsTIcs
Your targetaudience
Print Journal
Microsites
E-mail Marketing
Reprints
Supplements
Journal Website Mobile
IncEnTIvE DIscounTAdvertisers reserving print and online together may take a 5% discount across the entire campaign.
General InformatIon
Top 6 Reasons To adveRTise in Foot & Ankle SpeciAliSt (FAS)
freqUency: 6times/year
pUBLisHer:SAGEPublications2455TellerRoadThousandOaks,California91320USAPhone:(805)499-0721Fax:(805)410-7009
co-eDitors:•Gregory Berlet, MDClinicalAssistantProfessor,DepartmentOfOrthopedics,OhioStateUniversity.OrthopedicFootandAnkleCenter,Westerville,Ohio
•Lowell Weil, Jr., DPM, MBAFellowshipandResearchDirector,WeilFoot&AnkleInstituteTeamPodiatrist,ChicagoWhiteSoxBaseballClub
aDvertising representative:AmandaMihalskySAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:(805)410-7345Fax:(805)375-5282Email:[email protected]
commerciaL saLes Director:BobVroomanPhone:(805)410-7594E-mail:[email protected]
generaL poLicy on acceptance of aDvertising: Alladvertisingissubjecttothepublisher’sapproval.Theadvertiserand/oradvertisingagencyassumeliabilityforallcontentsofadvertisingandanyclaimsagainstthepublisherastheresultoftheadvertisement.
AbouT FooT & AnKlE spEcIAlIsTFoot & Ankle Specialist (FAS)isthefirstandonlyjournalwrittenforallfootandanklespecialists,whethertheyworkinpodiatry,podiatricsurgery,orthopaedicsurgery,orrelateddisciplines.
WhatdistinguishesFASfromrelatedjournalsisitsemphasisonclinicaleducationderivedfromevidence-basedpractice.Whileotherpublicationsprovidepeer-reviewedresearchreportsandcommerciallybasednon-peerreviewedcontent,noneoffersthepractice-provenappliedpeer-reviewedinformationyougetfromFAS.
FAS’editorshipisunique,representingbothpodiatryandorthopedicsurgery.Itscollaborativeeditorshipensuresthatbothprofessionalgroupscontributetoandshareinthemostrecentpracticeinformationavailable.What’smore,FAS’editorialboardcombinesfootandanklespecialistsacrossavarietyofdisciplines,includingpodiatry,orthopaedicsurgery,plasticsurgery,physicaltherapy,dermatology,andneurology.
EDITorIAl DEscrIpTIonFoot & Ankle Specialistisaneducationaljournal,coveringthelatesttechniquesandadvancementsinfootandankleassessmentandtreatment.Itincludestechnicalarticles,casestudies,practice-basedcontentandtreatmentdilemmas(“HowIfixed...”).Thecontenthasfourbasicsections:Practice,Research,Business,andEquipment.Eachissuehighlightsaspecificpractice-basedtheme.
format of content:1. ClinicalResearchDepartment2. 2-3Educationalarticlesdevotedtoeachissue’stheme3. 2-3ResearchandResultsarticlesdevotedtoeachissue’stheme4. NewTechnologyDepartment5. PracticeManagementDepartment6. Roundtable7. Therapyarticles8. MediaReviews9. CalendarofEvents
1. tHe rigHt content gOurcontentrepresentsthebestinevidence-basedpracticeinformation,providingbusyfootandanklespecialistswiththemostrelevantandcurrentassessmenttechniquesandtherapeuticapproachestoapplytotheirdailypractices.
2. a UniqUe aUDience gSinceFASwasdesignedtoappealtobothpodiatristsandorthopedists,youneednotcreateseparateadcampaignsforeachoftheseaudiences.
3. yoUr target market g Thecaregiverswhoreceivethisjournalaretheveryonesyouneedtoreachandeducateaboutyourproducts.
4. LeaDing eDitors in poDiatry anD ortHopaeDic sUrgery gFASisco-editedLowellWeil,Jr.,DPM,MBA,aleaderinfootandanklecare,treatmentandsurgery,andGregBerlet,MD,aspecialistinfootandanklesurgeryandsportsmedicine.
5. A unIque DesIGngFASisdesignedtostandoutfromotherjournals,offeringahighlyvisiblebrandedvehicleforyouradvertisements.
6. premiUm aDvertising exposUregContentistheprimaryfocusofourpublication.Youradvertisementisinterspersedcarefullythroughoutthejournaltoenhancethereader’sexperience.Youradvertisementwillnotbelostinthecrowd!
READERSHIP PROFILE
Foot & Ankle Specialistmailstoaguaranteedreadershipcombiningqualifiedpodiatrists(DPMs)andOrthopaedicsurgeonsspecializinginfootandanklesurgery.Readershipthereforeincludesallthedesignatedfootandanklespecialistsinorthopaedicsurgery.Inaddition,thejournalattractsfootandanklespecialistsinplasticsurgery,physicaltherapy,andrelateddisciplines.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Responded to ad in some way
Visited an adver�ser's website
Recommended a product/service
Discussed ad with others
Contacted adver�ser some other way
Passed ad to others
Purchased/ordered product/service
Ac�ons Taken as Result of seeing FAS ads
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Hospital or office equipment
Custom shoes
Pain medica�on
Skin care products
Surgical devices
Orthopedic braces
Athlete foot/toenail fungus treatment
Axis Title
Types of Products Readers Recommend
0%10%20%30%40%50%60%70%80%90%
Conference Exhibits
Sales reps FAS ads Word of Mouth
Online resources
How readers learn about new products in the industry
Podiatric Surgeon
80%
Orthopaedic Surgeon
19%
Other Foot & Ankle
Specialists1%
Readership Profile
•63%readeveryissue
•76%read1/2ormoreofeveryissue
•86%areinvolvedinsurgicalinstrument/equipmentpurchases
•79%seeover50patients/week
•Theaveragereaderwrites29prescriptionsperweek
•78%respondedtoFASadsinthepastyear
ADvErTIsIng rATEs – 2012
B&W
Frequency 1x 3x 6x 12x 24x1page $1,500 $1,440 $1,375 $1,305 $1,230½page $1,050 $1,005 $955 $905 $855¼page $720 $690 $655 n/a n/a
coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,090
Ratesbasedontotalunitsearnedduringa12-monthperiod.Spacepurchasedbyaparentcompanyandsubsidiariesmaybecombinedforanearnedrate.
agency commission: 15%
cover anD preferreD position ratesCover2................................................................ EarnedB&Wrate+35%Cover3................................................................ EarnedB&Wrate+25%Cover4................................................................ EarnedB&Wrate+50%OppositeTOC...................................................... EarnedB&Wrate+30%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
inserts (BoUnD):2pageinsert–3timestheearnedB&Wrate4pageinsert–5timestheearnedB&Wrate6pageinsert-6timestheearnedB&Wrate8pageinsert–8timestheearnedB&Wrate
payment terms:TermsforinvoicesareNet30.Publisherreservestherighttowithholdadvertisingfromdelinquentadvertisers.
closIng DATEs – 2012 sPAce MAterIALs Inserts Issue reservAtIons Due Due
February 12/15/2011 12/20/2011 12/27/2011April 02/24/2012 02/29/2012 03/07/2012June 04/20/2012 04/25/2012 05/02/2012August 06/15/2012 06/20/2012 06/27/2012October 08/17/2012 08/22/2012 08/29/2012December 10/15/2012 10/19/2012 10/26/2012
Cancellationswillnotbeacceptedafterclosingdatesforreservationsandmustbesubmittedinwriting.Ifartworkcannotbeprovidedbytheabovedeadlinesoranextensionapprovedbythepublisher,thenthepublisherwillrunthemostrecentartworksubmitted.Ifnoartworkisonhand,thentheadvertiserwillstillberesponsibleforpaymentonthespacereserved.
Print Advertising
HIgH-IMpAcT prInT ADvErTIsIng•cover tips-Anexclusivewaytoplaceyourmessagefrontandcenterwitheachjournalreader.Youradwouldattachtothefrontofthejournalwithremovableglue.Thereaderwouldthereforenothavetoremoveyouradtoopenthejournal.
•Belly Bands-Anotherexclusivevisibilityoption.Youradwouldwraparoundtheentirejournal.
•outserts-Includeyourproductbrochureinthepolybagofeachmailedissueandgetitrightintothehandsofthereaders.
Pleasecontactyourrepresentativeforpricinganddetailsonanyoftheseoptions.Samplesmustbeprovided.
*Bonus distribution at these conferences is not guaranteed. SAGE will make every effort to distribute the issues as scheduled but is not responsible for compensation to advertisers if journals do not make shipments as planned.
EDITorIAl cAlEnDAr AnD bonus DIsTrIbuTIon
Issue eDItorIAL theMe conFerence DIstrIButIon DAtes 2012 LocAtIon vALue-ADDeD MArketInG
FebruaryUseoflockingplatesinfootand
anklesurgeryAmericanAcademyofOrthopaedic
Surgeons(AAOS)February7-11
SanFrancisco,CA
FreeCounterCardsforall1/2pageandlargeradvertisers
AprilTreatmentofavascularnecrosisof
thetalus
MidwestPodiatryAnnualConference April19-22 Chicago,IL
ArthroscopyAssociationofNorthAmerica(AANA)
May17-19 Orlando,FL
June MinimallyinvasivesurgeryAmericanOrthopaedicFoot&Ankle
Society(AOFAS)June20-23 SanDiego,CA
FreeCounterCardsforall1/2pageandlargeradvertisers
August DiabeticFootAmericanAssociationofDiabetes
Educators(AADE)August1-4 Indianapolis,IN
OctoberThetechniqueofarthrodesisinthe
footandankleFreeAdPerceptionReaderSurveyforall1/2pageandlargeradvertisers
December Orthotics
JournAl WEbsITE:http://fas.sagepub.com
Home page:
ONLINE / DIGITAL ADVERTISING
Banner1:728x90
Banner2:160x600
internaL pages:
Banner1:728x90
Banner2:160x600
onlInE ADvErTIsIng rATEs•Banner 1:Leaderboard(728x90).......................................... $75CPM
•Banner 2:Skyscraper(160x600).......................................... $75CPM
Minimumbuy:10,000impressionspermonthperbanner
•Exclusivevisibilitymaybeavailableinanyofthelocations.Pleasecontactyourrepresentative.
•Pleasenotethatsomelocationsmaynotbeavailableforallsites.
•Banneradvertisingmaybeavailableacrossmultiplepublications.Pleasecontactyourrepresentative.
•Geo-targetingisavailable.Pleasecontactusifyouwouldlikeyouradtoruninspecificcountries/regions.
bAnnEr AD spEcIFIcATIons•AcceptableFileFormats:GIF,AnimatedGIF,JPG,PNG,SWF
•Maximumsizeonbanners:40K
•Allartworkissubjecttoreview/acceptancebypublisherpriortoplacement.
•Thirdpartyadtagsaccepted
HIgH-IMpAcT onlInE ADsExpandableads,roadblocksandotherrichmediaadsmaybeavailable.Pleasecontactusforavailability.
ONLINE / DIGITAL ADVERTISING (continued)
moBiLe WeBsiteEachSAGEjournal’swebsitehasacomplementarymobilewebsite,optimizedforsmallermobilescreens.
Please contact your sales representative for more information about advertising opportunities.
moBiLe appLicationOnlyavailableforcertainjournals.
Please contact your sales representative for more information about advertising opportunities.
micrositesSAGEoffersourindustrypartnerstheopportunitytocollaboratewithusinthedevelopmentofmicrositesonspecifictopicspertinenttotheirbusinessesandproductlines.
Thesesiteswillbecomedestinationsitesforanypractitionersseekinginformationonthespecifictopic.
Informationincludedonthemicrosites:
•ThemostrelevantjournalcontentfromallofSAGE’sjournals
•Featurearticlehighlighted
•Linksandrelatedcontentprovidebythesponsor
• “AbouttheSponsor”section
•Leaderboardbannerforthesponsor
SAGEwillhostandupdatethesite,whichwillbefullylinkabletothesponsor’ssiteandtherelatedSAGEjournalsites.
Thisisanexcellentopportunitytodrivetraffictoyourowncorporateorproductsiteswhilebrandingyourcompanyastheleaderinthatspecifictopic.
Please contact your sales representative for more information.
OTHER MARKETING OPPORTUNITIES
articLe reprints, e-prints, transLateD reprintsReprintsofarticlesdiscussingspecificproducts,therapies,ortopicsrelatedtoyourcompanyserveasexcellentmarketingsupportmaterialsforconferencehand-outs,collateralsalesmaterials,anddirectmailpieces.
SAGEcanalsoprovidee-printsofarticlestoposttoyourwebsite,intranet,ortodistributeviaemail.
SAGEcanalsoarrangefortranslationofreprintsintothelocallanguageofyourtargetaudience.
sUppLementsPeer-reviewedjournalsupplementsprovideyouwithacredible,objectivemeanstopublishthemedarticlesontopicsrelatedtoyourcompany’sbusiness.
Supplementsmailwiththeregularissuesofthejournaltotheentirereadershipandarealsopostedonline.YoumayincludeaContinuingEducationcomponenttoenhancevalue.
Allsupplementtopicsneedtobepre-approvedbytheeditor,andallarticlesmustundergopeerreview.
transLateD regionaL eDitionsPartnerwithustoproduceregionaleditionsbasedonselectjournalarticlestranslatedtothelocallanguageinthegeographicregionofyourchoice.
sponsoreD sUBscriptionsTargetthemailinglistofyourchoicebysponsoringsubscriptionstothejournal.
type of Ad specs 1x 3x 6x 12x
BannerAd 728x90 $1,250 $1,150 $1,000 $850
Advertisers are also required to provide 40 words of text which will appear in the event the e-TOC subscriber has elected to receive the e-TOC as text only.
E-Mail MarkEting
E-Toc AlErT sponsorsHIpssingle sponsorships are available for every issue of the e-toc alert, which is delivered to all registrants prior to each print issue mailing.
bAnnEr AD spEcIFIcATIons For E-nEWslETTErs•AcceptableFileFormats:GIF,AnimatedGIF,JPG,PNG
•Maximumsizeonbanners:40K
•Allartworkissubjecttoreview/acceptancebypublisherpriortoplacement.
orTHopAEDIc surgEry/ sporTs MEDIcInE E-nEWslETTEr sponsorsHIp
728 x 90
Journal Title
SAGEproducesane-newsletterontheabovetopicanddistributestoatargetedlistofspecialistsinthisdiscipline,collectedthroughmarketingeffortstoallourrelevantjournals.Weoffersinglesponsorshipsofeache-newsletter,whichprovidesyouwithanexcellentopportunitytopushyourbrandingdirectlyintoalargeaudienceofthesespecialists.
Frequency:2x/year-April&September
Distribution:7,675
Price:$2,750
Typeofbanner/recognition:ExclusiveLeaderboard-728x90
TrimSize:81/8”wx107/8”h
Binding:Saddle-stitched
non-Bleed BleedFull page: 7”wx10”h 8-3/8”wx11-
1/8”h½pagehorizontal: 7”wx47/8”h½pagevertical: 33/8”wx10”h ¼pagevertical: 33/8”wx4
7/8”hDouble-Page spreads: 161/4”wx107/8”h 161/2”wx111/8”h
Livematter:¼”fromtrim
center spreaD inserts(only one available per issue – please call for availability):Minimumof4pageinsertavailability4pageinsert– 173/8”wx111/8”h(pre-trimmed).
Leftsideofformshouldbe81/2”(includesthe1/8”fortrim),rightsideofformshouldbe87/8”(includesthe1/8”fortrim&3/8”lip).
8pageinsert– 2formsof173/8”wx111/8”h.Suppliedasabove.Keeplivematter¼”fromtrim.
reqUirements for eLectronic DeLivery:
general instructions:AHighResolutionPress-ReadyPDFisrequiredforallelectronicadsubmissions.Allfontsmustbeembedded.Minimumrequiredimageresolutionis300 dpiforcolororgrayscaleimagesand900-1200dpiforlineart(1-bit)images.AllcolorfilesmustbecreatedandsubmittedtopublisherincMYkcolormode.PublisherwillconvertadssubmittedinRGBbutisnotresponsibleforcolorreproductionontheseads.2-coloradsmustbesuppliedincorrectPMSorprovidedasblackplus100%cyan,magenta,oryellow.Ifothercolorsarepresentinthefile,thenwewillchargeaccordingly.
image size/crop:Digitalartfilesshouldbecroppedtoremovenon-printingborders.Artshouldbecreatedorscaledtothesizeintendedforprint.Imageorientationshouldbethesameasintendedforprint.Foradsthatareintendedtorunoffthepage,a1/8”minimumbleedisrequiredonallsides.
ARTWORK SPECIFICATIONS
proof instructions:•color Ads:AnidentifiablesWoP-certified proof(SpecificationsWebOffsetPublications—www.swop.org)mustbesuppliedwiththefinaldigitalfile.IfaSWOP-certifiedproofisnotsupplied,thenthepublishercannotguaranteecorrectreproductionofcolor.Anyomissionsorcolordeviationfromasubmittedproof,otherthanaSWOP-compliantproof,willnotwarrantcompensationtotheadvertiser.
•B&W Ads:Ahard-copyproofthesamesizeasthedigitalartmustbesuppliedwiththefinaldigitalfile.
file submission instructions:Pleasesupplyfilesononeofthefollowingmedia:CD-ROMore-mail.PleaseincludeaSWOP-certifiedproofwithyourdigitalsubmission.Ife-mailingartwork,thensendtheproofinaseparatepackageinthemail.
inserts specifications: TheadvertisermustfurnishtheInsertscompleteandreadyforbinding.Beforeorderingprinting,theadvertisershouldcheckwiththepublishertodeterminequantity,mechanicalrequirements,andshippingInstructions.
•Alllivecopysholdbenocloserthan¼”fromthetrim.
•AllinsertswilleitherbetippedtooneofthepagesInsidethejournal(atfrontorbackofsignature)orbestapledinthecentrespread.
•70#coatedstockistheminimumweightand110#coatedstockisthemaximumweight.
tippeD-in inserts: Alltippedinsertsmustbeprovidedpre-trimmedtothesizesspecifiedbelow.2pageInsert–8¼“Wx107/8”h4pageInsert–16½”Wx107/8”h.Mustbeprovidedpre-folderinhalf.8pageInsert–2formsofa6½wx107/8”each.Mustbeprovidedpre-
gluedorpre-stapled.Minimumsizeacceptablefortippedinserts:5”wx7”hCenterSpreadInserts(onlyoneavailableperissue–pleasecallforavailability)Minimumof4pageInsertavailability4pageInsert–173/8”wx11
1/8”h(pre-trimmed).Leftsideofformshouldbe8½”(Includesthe1/8”fortrim),rightsideofformshouldbe87/8”wx11
1/8”h.Suppliedasabove.Keeplivematter¼”fromtrim.
Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications.
CONTACT INFORMATIONfor aLL aDvertising inqUiries:AmandaMihalskySAGEPublications2455TellerRoadThousandOaks,CA91320Phone:(805)410-7345Fax:(805)375-5282E-mail:[email protected]
for artWork (print anD Banner aDs) sUBmissions:KirstenBeaulieuSAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:(805)410-7160Fax:(805)410-7009E-mail:[email protected]
Pre-PrInteD Inserts:(list journal name, issue # and quantity on boxes/skid)ShipTo:TinaPringle/PamHaysDartmouthPrinting69LymeRoadHanover,NH03755USAPhone:(603)643-2220
For rePrInt AnD suPPLeMent sALes:BarbaraEisenbergSAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:(805)410-7763Fax:(805)410-7009E-mail:[email protected]
