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Join us for the FoodNavigator-USA Summit: Food for Kids. Organized by the publishers of FoodNavigator-USA, the number one daily news service for the food and beverage industry, theFoodNavigator-USA Summit: Food for Kids focuses on food and nutrition for every life stage.

In its second year, the FoodNavigator-USA Summit: Food for Kids is truly inspiring and brings together anincredible level of engagement from stakeholders from right across the food supply chain.

The inaugural summit took place in 2018. During that event, our first consumer panel was a big hit,followed by our trailblazers segment – which celebrated three emerging brands developing food for kids.The next two days provided a thought-provoking mix of science, consumer insight, food consumption data(what are kids actually eating?), and expert advice on formulation, branding and marketing.

WHAT ARE PEOPLE SAYING ABOUT THE FOOD FOR KIDS SUMMIT?

95%rated

the summit “Excellent” or

“Good”

97%found the summit met or exceeded

their expectations

88%rated the networking opportunities at the summit “Excellent”

or “Good”

95%found that the information

provided will add value to their organization

“The event surpassed my expectations! Not onlywas there high-quality content but the delivery ofthe content was fresh and interactive!” Denisse Colindres (Beneo)

“This conference was so well orchestrated, youcould have wrapped it up and put a bow on it. Ithink that it is so important to have a conferencedevoted to Kids Nutrition, and you really knockedthis out of the park.”Ari Raz (Once Upon A Farm)

“Great conference and I love the focus on kidsfrom various perspectives, parents, industry, foodservice and retail. Great balance and well thoughtthrough topics.” Julia Selby (Food For Tots)

“Excellent first time conference with all the rightexperts, practitioners and proven entrepreneurs.Learned so much and met so many in just a short time.” Kantha Skelke (Corvus Blue)

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Some sobering statistics…

According to the CDC: Almost one in five (17%) ofAmericans aged 2-19 are dealing with obesity, whichaffects 8.9% of 2-5-year-olds, 17.5% of 6-11-year-olds and 20.5% of 12-19-year-olds, and continues todisproportionately impact children from low-incomefamilies.

To put the latter point in perspective, 14.5% ofchildren aged 2-4 years in the WIC program (whichprovides low-income pregnant, breastfeeding, andpostpartum women, infants, and children up to agefive with nutritious, supplemental foods) had obesitycompared to 8.9% of 2-5 year olds overall.

There are also sharp variations in obesity ratesbetween children from different ethnic backgrounds, with the prevalence of obesity far higher among Hispanics (21.9%)and non-Hispanic blacks (19.5%) than non-Hispanic whites (14.7%) and non-Hispanic Asian children (8.6%).

In addition to this, many kids lack access to fresh, nutritious food, and are short of essential nutrients from potassium,dietary fibre, calcium, and vitamin D. There has been a rise to more kids going to school without a decent breakfast, whilemany teens increasingly snack on junk food, throughout the day…

So how can retailers, packaged food brands and the foodservice industry respond to these concerns and work with otherstakeholders to develop and market nutritious, allergy-friendly meals, snacks, and beverages that parents want to buy and children actually want to eat?

In its second year, FoodNavigator-USA Summit: Food for Kids summit we will begin with a lively consumer panel, andfocus on exploring the market, branding, marketing, nutrition science, and the politics swirling around what we are feedingour kids. While delving into the latest brand innovations targeting every life stage.

We’ll also we sharing some market data, retailer insights, and case studies, and probing into the art and science of kids’flavor preferences, plus whether you are what your mother ate (the science of epigenetics).

One in three American children is overweight or obese, andaccording to FARE (Food Allergy Research and Education), one inevery 13 has a food allergy, and prevalence appears to be rising.

2-19 - 17% obesity

6-11 - 17.5% obesity 12-19 - 20.5% obesity2-5 - 8.9% obesity

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Afternoon • Registration (4:30pm)• The Consumer Panel• Meet our Trailblazers!• Networking Reception

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Morning • Conference Sessions• Panel Debate - What should children drink?• Case Study - Building a direct consumer brand for kids• Conference Sessions

Afternoon• Networking lunch• Close (2:30 pm)

AGENDA

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Morning • Conference sessions• Panel Debate - What’s the future of baby food?• Speed Networking

Afternoon• Roundtable lunch• Special Event - Yuck or yum?• Conference sessions• Case Study: Meals for Kids!• Fire Side Chat: Brain-food for Kids!• Keynote: Creating a kids brand…

Evening• FoodNavigator-USA Summit: Food For Kids Reception

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A G E N D A

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KEY THEMES FOR 2019

The consumer panel: We ask parents and kids to tell us what they like, what they don’t like, and whatthey look for on a food label when they shop for food for their children.

You are what your mother ate? Cutting edge research into maternal nutrition and epigenetics…

The kids’ food market: What’s the size of the prize? Market data.

Yuck or yum? How are kids’ flavor preferences developed? (And can you get your kids to eat broccoli?)Is the future of baby food fresh? More retailers are stocking baby food in the chiller, but how big is thismarket opportunity? Product testing with kids! Textures, flavours, colours, and brands.

Brain food for kids! What do kids’ developing brains need?

Formulating and marketing clean label, lower sugar, wholesome, nutritious and healthy food for kids:From HPP baby food to dairy snacks, protein snacks, healthy beverages and nutritious – but fun - mealsfor kids.

Building a kids’ food brand: Learn about branding, packaging design, marketing and advertising thatappeals to kids… and their parents, in the retail and foodservice market.

Start-ups are transforming the food and nutrition industry. Their radical ideasand new growth models are breaking boundaries and providing the necessaryimpetus for real innovation. At the FoodNavigator-USA Summit: Food for Kids,we not only take a close look at the trends entrepreneurs are tapping into, wefind and shine a spotlight on the most promising talent and products that arereshaping the market.

The three trailblazing brands picked by theFood for Kids team and the editorialstaff at FoodNavigator-USA will take center stage on the opening night(November 18).

The 2019 Program will address the following content themes:

K E Y T H E M E S

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A SNEAK PEEK AT OUR SPEAKER LINE UP

Jackie Bowen,Executive Director, Clean Label Project

Jackie is a food safety and quality systemsengineer and Executive Director of CleanLabel Project, a national non-profit focused onchanging the definition of food and consumerproduct safety in America. Clean Label Project conducted andpublished one of the largest studies on industrial andenvironmental contaminants in infant formula/baby food. Beforecoming to Clean Label Project, Jackie held numerous technical,standards development and food safety and quality leadershiproles within the World Health Organization Collaborating Centre,NSF International. Her expertise is in organic, gluten-free, Non-GMO Project and food safety certification, compliance and labelclaim substantiation.

Jonathan Wolfson, Founder and CEO,Ingenuity™ Brands

Ingenuity™ Brands is the first companydedicated to food-based brain nutrition. Aserial entrepreneur, Jonathan has builtinnovative companies and highly successfulbrands in food, personal care and renewable energy. A father ofthree, he is passionate about improving the lives of people and theplanet. Brainiac™ Kids is Ingenuity Brands’ first line of productsspecifically targeted to support kids’ brain development. Jonathanhas been a frequent keynote speaker, given dozens of televisionand radio interviews, and among his many recognitions, wasnamed one of the top twelve “Disruptors in Business” by Forbes.He has received JD and MBA degrees from New York University.

Agatha Achindu, Founder & Co-owner, Yummy Spoonfuls

Agatha is a woman fueled by passion, focusedon children’s health and powered by love offamily. She left a successful career as an ITexecutive to create Yummy Spoonfuls Organic forKids and help parents feed their children fresh, nutritionally-balanced, organic food such as what she enjoyed growing up as afarmer’s daughter in Cameroon, West Africa. Agatha shook thegrocery industry with a new approach to convenience food.Agatha is a certified Integrative Nutrition Coach, she engagesaudiences worldwide as a panelist, keynote speaker, mediapersonality, and writer. She is a regularly contributes to theWashington Post, and lectures graduate-level business classes atleading universities.

Molly Hjelm, Vice President of Marketing &Commercial Strategy, SPINS

Molly leads a team of dieticians, analysts, andhealth and wellness experts responsible forblending SPINS’ proprietary data on the Naturalretail landscape with its unique expertise in theevolution of consumer needs and ways of eating. As a thought leader,she speaks most frequently to retailers, investors and manufacturersabout anticipating shopper health trends, paving the way forinnovation and personalization. Molly comes to SPINS with a firmgrounding in retail big data and its applications for customerunderstanding, retailer and vendor collaboration, merchandizing andmedia. Former roles include Omni Channel Media Director for IRI,and positions in media and brand consulting at Kroger’s in-houseanalytics firm, 84.51° and dunnhumbyUSA.

Saskia Sorrosa, Founder, Fresh Bellies

Fresh Bellies is a kid food brand that enjoyssolid national distribution with major retailerslike Whole Foods. Since founding thecompany, Saskia has grown Fresh Bellies to anational disruptor, winning the Expo East NEXTYAward for Best New Natural Kid’s Product, pitching to Shark Tank,and graduating from the Chobani Incubator and winning firstplace at the NFL Players business accelerator. Previously, Saskiawas VP of Marketing for the NBA. Originally from Guayaquil,Ecuador, Sorrosa currently resides in New York with her husband,Fernando and daughters, Isabella and Alexa Luna.

Shannon Seip, Co-founder, Bean Sprouts

Shannon “Peacasso” is the creative force behindBean Sprouts, a hip and healthy café chain thatserves family destinations. She created theaward-winning Imaginibbles menu, including Do-Re-For-Me, the winner of the Best Kids’ Meal in theU.S. Shannon leads the direction of the Bean Sprouts brand,including menu development, store design, and merchandise.Shannon and her business partner Kelly “Pea Brain” Parthen visitedthe White House to meet with Michelle Obama’s Let’s Move! Team todiscuss Bean Sprouts’ role as an innovative leader in the food serviceindustry. The co-author of the new Bean Sprouts Kitchen cookbook,Shannon has an extensive media background.

A former morning show anchor, she is also an author of AmericanGirl publications and several parenting humor books.

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Barb Stuckey, President & Chief InnovationOfficer, Mattson

Barb is the author of best-selling ‘Taste WhatYou’re Missing’, the first book about thescience of taste for a consumer audience. The book was inspired by her 21-year career atMattson, the country’s most successful food innovation andproduct development firm, offering clients strategic, consumerinsight, concept, and product development services. From this,she has a keen understanding of food trends. She writes about thefood business for Forbes.com. She has a graduate degree fromCornell’s Hotel School and teaches the fundamentals of taste atthe San Francisco Cooking School.

Sarah Hardgrove-Koleno, CEO and Co-Founder,KRa Drinks for Athletes

Sarah spent nearly 20 years as a law firmlitigation partner before jumping off the cliff tofollow her entrepreneurial passion. KRā is a“better for you” sports drink that seeks to fuelathletes with simple, clean, real ingredients. Sarah loves sports,competition and anything health-related; KRā is a fusion of all ofthese things. Sarah is responsible for building and implementingKRā’s corporate vision. She received a B.S. is Finance and J.D.from the University of Illinois.

Dr Catherine Forestell, Associate Professor,Department of Psychological Sciences,William & Mary

After Catherine completed her PhD inExperimental Psychology at DalhousieUniversity in Nova Scotia she obtained apostdoctoral fellowship at the Monell Chemical Senses Center inPhiladelphia. At William & Mary she teaches courses indevelopmental psychology, health psychology, and researchmethods. Her research, which focuses on understanding howearly experiences play a role in the development of foodpreferences and addictive behaviors, has been funded by theCanadian Institute of Health Research and the National Institutesof Health.

Peter McGuinness, Chief Marketing andCommercial Officer – Chobani

Peter oversees all global demand creation,including marketing, sales, insights, productinnovation, creative, commercial finance,corporate communications, and public affairs. Inhis time at Chobani, the brand has risen to become the #1 Greekyogurt brand and the second largest yogurt manufacturer inAmerica, reaching record share and launching more new productsthen at any other time in its history. Prior to Chobani, Peter servedas President and CEO of DDB Chicago and Gotham. He alsoserved as Regional President of Europe/Middle East/AfricaMomentum McCann World Group. He brings more than 20 yearsof global marketing experience to the company, with a record ofshaping and growing some of the world’s most iconic brandsincluding MasterCard, Johnson & Johnson, Unilever, McDonald’s,Microsoft and Coca-Cola.

Keep an eye on our website for speaker updates! www.foodnavigatorusasummit.com/speakers/

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This is not just a conference for food developers. We are starting a conversation around what American kidsare eating, what they should be eating, and how all stakeholders can help to improve the diet of kids todaywith healthy, nutritious, appealing foods and beverage.

Who should attend

In November 2018, FoodNavigator-USA Summit: Food for Kids was truly inspiring and brought together anincredible number of stakeholders from around the industry. Companies included:

Large and emerging food and beverage brands developing and marketing foods and beverages to babies,toddlers, young children, tweens and teens; R&D decision-makers, sales managers, food marketers, brandmanagers and research chefs at food, beverage and nutritional supplement companies involved in long-rangeproduct planning

Foodservice companies developing and marketing food for children

Meal kit and prepared meal delivery companies increasingly trying to develop meals and snacks thatappeal to all the family

Stakeholders the media, Mommy bloggers, influencers, food allergy researchers, market researchers, healthadvocacy groups, parenting groups, health charities, branding and design agencies, consultancies.

Registered dietitians and nutritionists

Retailers

Ingredient suppliers

YOU SHOULD BE THERE!

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J O I N T H E F O O D NAV I G ATO R - U S A S U M M I T: F O O D F O R K I D S 2 0 1 9

R A T E S

Standard Industry ticket: USD $1395 $1116**SAVE 20% by booking at Early Bird rates before July 31, 2019

Sending your team? Group bookings of 2 or more places are eligible for a discount. Please contactfoodnavigatorusasummit@wrbm.com to obtain a discount code.

Are you a start-up business? If you have been trading for less than 18 months, you may qualify for our start-updiscount. Please contact foodnavigatorusasummit@wrbm.com to find out more.

Register now: visit www.foodnavigatorusasummit.com/register/

O U R V E N U E

The FoodNavigator-USA Summit: Food for Kids will take place at the W Chicago City Centre Hotel. To book your accommodation, please go to:www.foodnavigatorusasummit.com/venue/

Chicago has been a key stage for many innovations. From natural history andarchitecture to creative design. Set in the middle of the fame ‘Chicago loop’the W Chicago is close to many famous attractions such as the WillisTower, The Chicago Art Institute and the theatre district. With easy access topublic transport, the W Chicago is just 30 minutes from O’HareInternational Airport by taxi and there are regular transport links fromO’Hara to Chicago.

• All conference sessions• Networking receptions• Consumer panel• Trailblazers session• Roundtable lunch

• Refreshments• Delegate Pack• Access to speakers presentations (where allowed to distribute)

S E C U R E Y O U R P L A C E

Don’t miss out on the conversation and secure your place. The FoodNavigator-USA Summit: Food for Kids 2019 offersthree days of engaging content and unmatched networking opportunities and your ticket will include:

S P O N S O R S

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D I A M O N D

DSM Nutritional Products is a global manufacturer and supplier of highest quality food,beverage and dietary supplement ingredients. Focused on helping to accelerate growthat retail, DSM partners with customers to provide solutions in consumer concept testing,formulations and prototype development and scientific and regulatory support. With awide portfolio of 13 vitamins, carotenoids, nutraceuticals, omegas and custom premix,DSM is your ticket to a healthier tomorrow.

www.dsm.com

P L A T I N U M

G O L D

With more than ten years in probiotic product R&D, ADM Biopolis is a leading providerof quality microbial technologies for the food and pharmaceutical sectors, among others,partnering with you at every step of your product development.

ADM Biopolis offers a variety of engagements with customers, from directed microbialdesign and proof of concept evaluation to fermentation scale up in pilot andmanufacturing plants. Their proprietary high throughput evaluation system allows themto screen for optimalstrain/ingredient formulations.

They have a growing portfolio of off-the-shelf conventional and functional probioticscarefully developed following FAO/WHO guidelines and supported by safety andclinical studies. Their production facility in Spain is certified ISO 22000 allergen-free,non-GMO and Halal. They provide tested stability data and storage recommendations forevery strain.

www.biopolis.es

BENEO offers a range of functional ingredients with health and technical benefits derivedfrom the natural sources chicory root, sugar beet, rice and wheat. By “connectingnutrition and health”, the company supports food and feed manufacturers to producehealthy and more balanced products.

BENEO ingredients offer food manufacturers routes to develop great-tasting products thatare nutritionally optimized with less or no sugar or fat, fiber-enriched or gluten- as wellas dairy-free and more. BENEO takes it even further: blood sugar management, weightmanagement, digestive, bone and dental health care concepts where its ingredients canplay a decisive role. In addition, they improve the taste and texture of food and beverages.

BENEO specializes in supplying manufacturers with functional ingredients of non-animalorigin that bring forth innovative product development. The company’s product portfoliois primarily used in the following applications: baby food, bakery, cereals, beverages,confectionery, dairy, meat and vegetables, as well as soups and sauces.

www.beneo.com

For further information on how to sponsor, please contact:

Tim EvansInternational Key Account

Director, Global Brands SalesE: Tim.Evans@wrbm.com

T: +44 1293 610 353

Brian O’Rourke Commercial Director,

Global Brands – AmericasE: Brian.ORourke@wrbm.com

T: +1 312 284 8574

G O L D

S U P P O R T E D B Y

As a global ingredient leader, Cargill offers an extensive portfolio of ingredient solutionsto meet your formulation goals for sugar reduction, label-friendly, non-GMO, organicand beyond. From ideation through launch, Cargill offers the marketplace knowledge,technical expertise, consumer insights and ingredients you need to develop breakthroughfoods and beverages that will delight your consumers and help your business thrive.Their ingredient portfolio includes stevia, starch, pectin, pea protein, chicory root fiber,erythritol, lecithin, hydrocolloids and more.

www.cargill.com/sugarreduction www.cargill.com/labelfriendly

S P O N S O R S

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Curion is a full-service product and sensory insights firm. Curion mitigates risk ofmarketplace failure by ensuring that only products of quality and character will beintroduced to the market, providing repeatable delight to consumers. This isaccomplished with world-class people, sensory processes, facilities, and data insights.These insights provide a wealth of information such as: product readiness for launch,consumer purchase decision process, market and demographic opportunity, flavor andtexture profiles, competitive landscape and more. Curion was formed with the merger ofQ Research Solutions and Tragon Corp.

www.curioninsights.com

An award-winning online business-to-business publication covering start-ups and industrygiants, FoodNavigator-USA provides a 360-degree view of the North American food andbeverage market, spanning food investment and incubation, labeling, litigation, and legislation,to consumer trends, new products and new technology, from new shopping or nutrition apps tosynthetic biology, cultured meat, and personalized nutrition.

A multimedia publication, FoodNavigator-USA provides daily news, features, analysis, onlineevents, face to face events, a weekly podcast and video coverage of the issues and storiesimpacting CEOs, marketers, brand managers, R&D execs and regulatory affairs experts.

www.FoodNavigator-USA.com

Follow us on Twitter

@FoodVisionEvent

@FoodNavigatorUS

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Brought to you by

William Reed is the publisher of FoodNavigator-USA.com and a host of digital newsletters, publications and datasources for the food, drink and nutrition industries.

As an international multi-media events company, William Reed welcomes more than 40,000 delegates to over 40 liveevents, conferences and exhibitions ever year – on every continent. We’re the name behind some of the industry’s mostinfluential global award programs including the International Wine Challenge and the World’s 50 Best Restaurants.www.william-reed.com