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TollFreeNumber:800-501-6123 ʻTheFoodFacts-Allergy,WeightLossʼisanappthatshowswhat's reallyinsidethefoodsyouareeatingandhowtheyareaffecting yourbody.TheappisanAllergy,HealthyDiet,WeightLoss, IngredientsandNutritionTracker,CalorieCounter,FoodDiary& ScannertohelpyouseewhatʼsreallyintheFoodsyouareeating. Byseeingwhatyou'reeatingandhowitaffectsyournutritiongoals, youcanchangewhatyoueatandloseweightfromahealthydiet. THECLIENT n TheywantustofocusonAppStoreOptimization(ASO)andat thesametime,generatetrafficfromorganicsearches. n Withanincreasingnumberofdevelopersfightingfortheirspot intheAppStoreʼstoprankings,standingoutfromsuch competitionrequiresalotofeffort.Inaddition,theAppStoreis alreadysaturatedwithpopulardietapps. n ThebiggestchallengewastodifferentiateFoodFactsfrom othersimilarapps. n TheywantustoincreasethedailydownloadoftheFoodFacts app. FoodFacts-Allergy, WeightLoss THECHALLENGES TheFoodFactsownerswantedustoderiveastrategytomeet theiruniqueneedsofmobileappmarketing. FoodFacts-Allergy, WeightLoss Global Technology Solutions Partner SINCE 1999

FoodFacts-Allergy, Weight Loss - Netsmartz, LLC · Like to find out more about our Digital Marketing services? If you would like to learn more about how we can help your business

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Page 1: FoodFacts-Allergy, Weight Loss - Netsmartz, LLC · Like to find out more about our Digital Marketing services? If you would like to learn more about how we can help your business

Toll�Free�Number:�800-501-6123

ʻThe�FoodFacts�-�Allergy,�Weight�Lossʼ�is�an�app�that�shows�what's�really�inside�the�foods�you�are�eating�and�how�they�are�affecting�your�body.�The�app�is�an�Allergy,�Healthy�Diet,�Weight�Loss,�Ingredients�and�Nutrition�Tracker,�Calorie�Counter,�Food�Diary�&�Scanner�to�help�you�see�whatʼs�really�in�the�Foods�you�are�eating.��By�seeing�what�you're�eating�and�how�it�affects�your�nutrition�goals,�you�can�change�what�you�eat�and�lose�weight�from�a�healthy�diet.

THE�CLIENT

n They�want�us�to�focus�on�App�Store�Optimization�(ASO)�and�at�the�same�time,�generate�traffic�from�organic�searches.�

n With�an�increasing�number�of�developers�fighting�for�their�spot�in�the�App�Storeʼs�top�rankings,�standing�out�from�such�competition�requires�a�lot�of�effort.�In�addition,�the�App�Store�is�already�saturated�with�popular�diet�apps.�

n The�biggest�challenge�was�to�differentiate�FoodFacts�from�other�similar�apps.

n �They�want�us�to�increase�the�daily�download�of�the�FoodFacts�app.

FoodFacts-Allergy,�Weight�Loss

THE�CHALLENGESThe�FoodFacts�owners�wanted�us�to�derive�a�strategy�to�meet�their�unique�needs�of�mobile�app�marketing.�

FoodFacts-Allergy,�Weight�Loss

Global Technology Solutions PartnerSINCE 1999

Page 2: FoodFacts-Allergy, Weight Loss - Netsmartz, LLC · Like to find out more about our Digital Marketing services? If you would like to learn more about how we can help your business

THE�STRATEGY

THE�IMPLEMENTATIONn In�conjunction�with�the�FoodFacts�team,�Netsmartz�engaged�in�the�early�stage�of�product�lifecycle.�This�allowed�us�to�spend�time�

with�the�app�to�understand�its�features�and�identify�its�target�users.�After�thorough�research�by�our�team,�we�were�able�to�deploy�a�successful�ASO�strategy�that�resulted�in�a�300%�increase�in�visibility�and�a�225%�increase�in�downloads�for�the�app�within���������60�days.�

n Since�the�day�we�began�the�app�store�optimization,�the�FoodFacts�keyword�visibility�was�increased�by�172.83%.�We�covered�relevant�search�terms�for�the�target�users�so�well�that�the�resulting�increase�in�downloads�has�catapulted�the�app�to�the�top�10�in�the�App�Store,�driving�even�more�organic�traffic.

Netsmartz�created�a�strategy�that�was�relevant�to�the�FoodFacts�features�in�the�app's�on-page�description.�It�was�used�in�a�way�that�was�consistent�with�the�app's�branding,�which�helped�the�app�increase�conversion�from�its�target�users.�Our�strategy�included:

n Thorough�App�Keyword�Research

n Optimized�App�Store�Keywords

n Performed�Competitor�Analysis

n Implemented�App�Store�Optimization�(Including�App�Description,�Tags�and�Screenshots)

n Optimized�Title�with�the�Best�Keywords

n Designed�Captivating�Screenshots

n Conducted�Category�and�Market�Analysis

n Evaluated�App�Analytics�and�Statistics��

n Integrated�ASO�Tool�Support

n Performed�App�Submissions�in�500+�App�Review�Sites

n Did�Social�Media�Optimization�for�Both�App�Stores

n Created�a�Fully�Functional�Website�for�the�FoodFacts�App

n Regularly�Published�Blogs�to�Build�Online�Following

n Created�Media�Press�Kit

n Ran�Lead�Generation�and�Google�AdWords�Campaigns

n Content�Creation�&�Distribution�for�the�Promotion�of�the�App

n Designed�and�Distributed�Direct�Marketing�Graphics�(Brochures�&�Flyers)

n App�Video�Creation�and�Promotion

n Email�Marketing�For�the�App

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 3: FoodFacts-Allergy, Weight Loss - Netsmartz, LLC · Like to find out more about our Digital Marketing services? If you would like to learn more about how we can help your business

THE�RESULT

n FoodFacts�gained�wide�media�exposure�and�was�covered�by�many�popular�online�media�news�and�review�sites,�such�as�Appsafari.com.

n The�app�was�received�well�on�forums�and�generated�buzz�on�other�social�media�websites.

n The�app�reached�the�Top�10�charts�in�the�US�store�in�the�Healthcare�and�Fitness�category�and�continues�to�rank�well.

n The�app�visibility�has�been�increased�by�300%�in�the�App�Store�Results.�

n App�download�has�been�jumped�by�225%�within�the�first�60�days�.

Netsmartz�worked�tirelessly�to�improve�the�appʼs�visibility�and�rankings�in�the�app�stores�through�Mobile�App�Marketing�services.�The�results�were:

FoodFacts-Allergy,�Weight�Loss

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

Page 4: FoodFacts-Allergy, Weight Loss - Netsmartz, LLC · Like to find out more about our Digital Marketing services? If you would like to learn more about how we can help your business

SOME�OF�THE�STATISTICS�ON�ITUNES

Customer�RatingAll�Versions:

390�Ratings

50000+�Downloads

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Developer

Page 5: FoodFacts-Allergy, Weight Loss - Netsmartz, LLC · Like to find out more about our Digital Marketing services? If you would like to learn more about how we can help your business

Toll�Free�Number:�800-501-6123

www.netsmartz.com

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

LOS�ANGELES

Toll�Free�Number:�800-501-6123Global Technology Solutions Partner

SINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999

[email protected]

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,�CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,�CA�92618

Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,

Toronto,�Canada�

Phone:�1-647-542-0114