Eat and Live Well FoodDrinkEurope Framework Commitments on Nutrition and Health

@FoodDrinkEU

Membership

25 National Federations

(incl. 2 observers)

27 EU Sector Associations

21 Liaison Companies

Commitments to the EU Platform

• FoodDrinkEurope is a founding member of the Platform (2005) • Current status:

• 46 active commitments (out of 106) • 55 completed commitments (out of 177) • 11 discontinued commitments (out of 21)

• Commitments from FoodDrinkEurope members (40 ongoing) and

FoodDrinkEurope organisation (4 ongoing, 2 completed in 2016)

Framework Commitments

• Objectives: • To further promote and leverage the local, national, European and global industry initiatives in

the area of diet, nutrition and health that are already in place (e.g. commitments, pledges etc.) • To act as a catalyst, triggering further action, by encouraging members and associations (incl.

SMEs) to sign up to this initiative on a voluntary basis, helping to achieve the Platform’s objectives

• To identify and share good practices across the EU

• Launched in 2015 • Period of 2 years (2015-2017), with extension foreseen until at

least 2020

FoodDrinkEurope Framework Commitments

Product Formulation and Innovation (incl.

portion sizes)

Me

mb

er

Act

ion

s

Consumer Information

Responsible Marketing and Advertising to

Children

Promoting Healthy Lifestyles

FoodDrinkEurope Actions

Research

The concept

The ‘vehicle(s)’

Eat & Live Well

• From ‘static’ to ‘dynamic’, continuously updated database

• Over 150+ case studies and actions • 6 sections:

• Product formulation and innovation • Portions • Consumer information • Responsible marketing and advertising to children • Promoting healthy lifestyles • Research

• Transparent (with search function) • Annual progress reporting mechanism • Framework Commitments objectives:

visibility, catalyst + sharing good practices

Some examples of case studies

Product formulation and innovation In 2016, Agrokor launched in Croatia a whole range of meat products (over 90 products) that contain 25% less salt. The Estonian Federation (ETL) reported on food reformulation examples by its local companies (e.g. 23% decrease of sugar content in dairy product, ketchup with 30% less salt and 40% less calories, etc.)

Research DSM is a partner of the DO-HEALTH project, a clinical trial designed to support healthy aging in European seniors and to establish whether vitamin D, omega-3 fatty acids, and a simple home exercise program will prevent disease at older age and thereby prolong healthy life expectancy.

Consumer information The German Federation (BLL) developed an infographic which describes the most important changes and innovations introduced by the Food Information to Consumers Regulation.

Promoting healthy lifestyles The Romanian Federation (Romalimenta) run a national campaign providing information about the benefits of a balanced nutrition, daily physical activity and sports to 116,340 pupils in the primary cycle from 252 schools in five cities, to 3,000 teachers and over 200,000 parents.

Portions The Greek Federation (SEVT) produced a leaflet to outline how to define portions.

Responsible Marketing and Advertising to Children

Signatories to make a specific commitment to develop marketing communications which are responsible in terms of content and of products advertised, such as (but not limited to): • Signing up to national self-/co-

regulatory codes, national and regional pledge programmes

• Developing sector-led self-regulatory pledges

• Developing company guidelines for responsible food and beverage marketing to children

ANIA (FR) Charter for promotion of better

food habits and promotion of

physical activity

FEVIA (BE) Self-regulatory code for advertising

FNLI (NL) Revised Dutch Advertising

Code for food and drink

BLL (DE) Code of Conduct on Commercial

Communication for food and beverages

ETL (FI) Adoption of principles of food

marketing communications

FIAB (ES) Code of self-regulation supporting

responsible marketing and advertising communications of food and beverages to minors

Federalimentare (IT) Promotion of self-regulation codes

DI – Fodevarer (DK) Danish Forum

of Responsible Food Marketing Communication

In addition, national pledges, reflecting the core of the EU Pledge, have been set up in BE and PL

ETL (EE) Self-regulatory pledge on marketing to

children

*Non-exhaustive overview

Monitoring 2016

Framework Commitment Pillar

Key results

Product formulation and innovation (incl. portions)

52 case studies by signatories (12 National Federations, 9 European Sector Associations, 13 companies), including 14 new case studies submitted in 2016

Consumer information 18 case studies (of which 12 by National Federations, 3 by European Sector Associations, 2 by companies and 1 FoodDrinkEurope action), including 6 new case studies submitted in 2016

Responsible marketing and advertising to children

20 case studies (of which 9 self-regulatory codes by National Federations, 2 best practice promotion through national pledge programmes, 5 EU sector-led self-regulatory pledges, 3 company-led success stories and 1 major EU Pledge), including 4 new case studies submitted in 2016

Promoting healthy lifestyles 47 case studies (12 National Federations, 4 European Sector Associations, 12 Companies and 1 consortium), including 8 new case studies submitted in 2016

www.fooddrinkeurope.eu

@FoodDrinkEU