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Food with Integrity . chipotle. Mini Campaign by Trinity Schlabach. Food with Integrity?. Chipotle’s commitment is to finding the very best ingredients raised with respect for the animals, the environment and the farmers. - PowerPoint PPT Presentation
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Mini Campaign by Trinity Schlabach
CHIPOTLEFood with Integrity
Chipotle’s commitment is to finding the very best ingredients raised with respect for the animals, the
environment and the farmers.
Food with Integrity?
Sustainability. It means they support family farmers who
respect the environment and
care for their animals without the
use of GMOs.
It means that they will buy their ingredients organic and locally
produced.
• Increase consumer awareness on Chipotle’s organic and sustainable food ingredient choices
• Make Chipotle the choice restaurant over it’s competitors
• Make consumers aware of Chipotle’s vegetarian and gluten free options
• Focus on using more traditional media methods
BIG IDEA
• 18-30 year olds, male and female• The health conscious • Those who care about organic
and sustainable foods• Gluten-free• College students
Target Audience
Billboard
Magazine
• Food Network Magazine, QSR Magazine, Eating Well
• Gluten-Free Living, Greenability Magazine
• Sports Illustrated, People Magazine
Magazine Buying
• Email promotions to customers to bring in more people to the restaurant (ie: Chipotle Booritos during Halloween)
• Email coupons as well
Direct Response
Social Media