Food System Economic Partnership

Food System Economic Food System Economic PartnershipPartnership

Presentation to:Presentation to:

XX County/PartnerXX County/Partner

XX, 2006XX, 2006

OutlineOutline

5-county rural and urban partnership5-county rural and urban partnership Strategic plan and work teamsStrategic plan and work teams First year successFirst year success Local stakeholder perspectivesLocal stakeholder perspectives FSEP moving forwardFSEP moving forward

5-County Partnership5-County Partnership

JacksonJackson LenaweeLenawee MonroeMonroe WashtenawWashtenaw WayneWayne

Lenawee Monroe

Jackson WashtenawWayne

Strategic Plan: FSEP Mission

FSEP exists to catalyze change in the food system

of Southeastern Michigan.We provide research, education and

outreach with urban and rural partnerships, resulting in agricultural development

opportunities, sustainable communities, and healthy local

economies.

FSEP Strategic PlanFSEP Strategic Plan

Market Research& Development

Business Innovation and

Networking

Demonstration Project – Farm to

School

Education and Outreach

“Creating a Knowledge Base and Strategy for Local Agri-

Food Supply Chain and Market Development”

“Demonstrating the feasibility, community

impact, and potential of local supply chain systems”

“Providing a support center for entrepreneurs to launch/expand local supply chain

business”

“Reaching out to stakeholders and participants with information

and tools to increase demand for and understanding of local

supply chain systems and products”

OUTCOMES

New & ExpandedBusinesses

Public Policy

Processing & DistributionFacilities

Venture Capital Investment

Marketing

Farm Profitability

Market AccessTo Local Farm Goods

Improved Food Security

Farm land preservation

Improved job opportunities

Healthy, robust regional agrifood economy

FSEP: Supply Chain/NetworkFSEP: Supply Chain/Network

FSEP Teams/ProgramsFSEP Teams/Programs

Market Research and DevelopmentMarket Research and Development Business Innovation and NetworkingBusiness Innovation and Networking Education and Outreach for ChangeEducation and Outreach for Change Farm to School Demonstration ProjectFarm to School Demonstration Project

FSEP 1FSEP 1stst Yr Success: Market R&D Yr Success: Market R&D

Local market baseline assessmentLocal market baseline assessment

Restaurant market analysisRestaurant market analysis

Grain product market analysisGrain product market analysis

Independent grocers market studyIndependent grocers market study

Project reports available at fsepmichigan.org/reportsProject reports available at fsepmichigan.org/reports

FSEP 1FSEP 1stst Yr Success: GIS Maps Yr Success: GIS Maps

FSEP 1FSEP 1stst Yr Success: Market R&D Yr Success: Market R&DSupply Chain Analysis Project (in process)Supply Chain Analysis Project (in process) Assess challenges, obstacles, opportunities in marketing Assess challenges, obstacles, opportunities in marketing

2-3 local farm product categories (e.g., grains, 2-3 local farm product categories (e.g., grains, vegetables) to end users – i.e., institutions, restaurants vegetables) to end users – i.e., institutions, restaurants and retailersand retailers

Will establish a model for application to other farm Will establish a model for application to other farm product categories and sectors in the agrifood system.product categories and sectors in the agrifood system.

Budget: $60,000Budget: $60,000 $30K Local funding$30K Local funding $30K MEDC grant$30K MEDC grant

FSEP 1FSEP 1stst Yr Success: Farm to School Yr Success: Farm to School Demonstration ProjectDemonstration Project

K-12 SchoolsK-12 SchoolsIn discussions with three pilot In discussions with three pilot schools that have expressed schools that have expressed interest (Dearborn, Chelsea, Ann interest (Dearborn, Chelsea, Ann Arbor)Arbor)

Fall 2006 pilot distribution, 2007-Fall 2006 pilot distribution, 2007-8 full implementation 8 full implementation

Universities/CollegesUniversities/CollegesFall 2006 pilot project to Fall 2006 pilot project to University of Michigan Dining SvcUniversity of Michigan Dining Svc

FSEP 1FSEP 1stst Yr Success: Business Yr Success: Business Innovation and NetworkingInnovation and Networking

Local meat processing Local farm foods distribution Value-added vegetable

processing Winery Grain processing Commercial greenhouses Dairy processing & retail Grass fed beef Ethnic food products UM student dining

Urban consumer food buyers club Pet food production Ag tourism venture Heritage turkey CSA New farmers’ market Farm-to-school project Ethanol production Organic production Hard cider production Landscaping products Biofuels

FSEP is assisting over 50 entrepreneurs and community FSEP is assisting over 50 entrepreneurs and community groupsgroups with development of projects and businesses with development of projects and businesses aligned with FSEP’s mission, and foster local networks.aligned with FSEP’s mission, and foster local networks.

Supported projects include:

For more info on individual projects visit http://fsep.pbwiki.com/ProjectsMap

FSEP’s Role in New Business FSEP’s Role in New Business Development (supply chain)Development (supply chain)

Work with existing pool of entrepreneurs and Work with existing pool of entrepreneurs and attract new entrepreneurs/investorsattract new entrepreneurs/investors

Launch special demonstration projectsLaunch special demonstration projects Provide research-based tools and assistance Provide research-based tools and assistance

with business planningwith business planning Facilitate business-to-business supply chain Facilitate business-to-business supply chain

linkages and help with marketinglinkages and help with marketing Work with interest groups (e.g., farmers) to Work with interest groups (e.g., farmers) to

understand new markets that improve understand new markets that improve profitability profitability

Note: confidentiality agreements with business Note: confidentiality agreements with business clients prohibits disclosing specific informationclients prohibits disclosing specific information

FSEP 1FSEP 1stst Yr Success: Business Yr Success: Business Innovation & Networking ExamplesInnovation & Networking Examples

Expanded purchase of local Expanded purchase of local food (The Henry Ford, SYSCO, food (The Henry Ford, SYSCO, U of M, restaurants)U of M, restaurants)

Connected farmers to outletsConnected farmers to outlets Work with local distributorWork with local distributor Introduced chefs to farmersIntroduced chefs to farmers

Pilot level activities for local meat Pilot level activities for local meat processing in Lenawee Countyprocessing in Lenawee County

Assisted w/ writing business planAssisted w/ writing business plan Assisted with feasibility studyAssisted with feasibility study Connected farmer business Connected farmer business

owners with market entrepreneurowners with market entrepreneur

FSEP 1FSEP 1stst Yr Success: Business Yr Success: Business Innovation & Networking ExamplesInnovation & Networking Examples

Expansion of Monroe County Expansion of Monroe County greenhouse businessgreenhouse business

Assisted with writing business planAssisted with writing business plan

Establishment of a food Establishment of a food purchasing cooperative purchasing cooperative in Detroitin Detroit

Business plan assistanceBusiness plan assistance Operating since spring 06Operating since spring 06

FSEP 1FSEP 1stst Yr Success: Education and Yr Success: Education and Outreach for ChangeOutreach for Change

Michigan Food Policy

Council

Community Agrifood System Profile

FSEPWebsite &Newsletter

FSEP RegionalConference

Field Trips

Advanced 5 state policy recommendations that

support jobs and business development in the

regional agrifood economy

Helped 150 community and business leaders

to understand emerging opportunities in the regional agrifood

economy

Creating a vivid public awareness and education

tool and baseline assessment of the regional

agrifood system

Raised public awareness of current issues, events and

opportunities in the region with regard to the agrifood system -

2 seasonal newsletters, launched website for education and networking, and produced

multiple educational reports

Visited over 7 food system business facilities and regional innovation centers to improve

understanding of regional assets, business operational issues, and market needs of

various food system participants/components

March 2006 FSEP ConferenceMarch 2006 FSEP Conference

Included over 150 participants from diverse sectors and occupations, urban and rural.

“An evaluation documented the effectiveness of the conference in achieving its goals. Ninety-nine percent of the survey respondents reported that they better understood the local food system and opportunities for development.”

-Brenda Reau, FSEP Conference Planning Committee

FSEP 1FSEP 1stst Yr Success: Education and Yr Success: Education and Outreach for ChangeOutreach for Change

Launching 1-3 youth Launching 1-3 youth entrepreneurship training entrepreneurship training programs (Golightly, programs (Golightly, The Henry Ford, Ypsilanti)The Henry Ford, Ypsilanti)

Field trips to food system Field trips to food system attractions including Sysco, attractions including Sysco,

Eden Foods, local farmsEden Foods, local farms

FSEP: Perspectives from Local FSEP: Perspectives from Local StakeholdersStakeholders

““Monroe County certainly received more than we Monroe County certainly received more than we expected from our investment in FSEP.” – expected from our investment in FSEP.” – Charles Londo, Monroe County AdministratorCharles Londo, Monroe County Administrator

““FSEP’s is a compelling story, a necessary and FSEP’s is a compelling story, a necessary and vital one that needs to succeed…to address the vital one that needs to succeed…to address the dilemma and opportunities of farming, farms and dilemma and opportunities of farming, farms and farmers in our region.” – Wayne Say, 208 Group, farmers in our region.” – Wayne Say, 208 Group, Ann ArborAnn Arbor

““What amazes me is the ability of FSEP to bring What amazes me is the ability of FSEP to bring people from different places together to work people from different places together to work together, despite obstacles. The key is together, despite obstacles. The key is regionalism.” – Susan Cocciarelli, MSU CS Mott regionalism.” – Susan Cocciarelli, MSU CS Mott GroupGroup

““I attended your conference in March [2006] and I attended your conference in March [2006] and found it very inspiring and helpful. We have now found it very inspiring and helpful. We have now started a small farmers' market in our started a small farmers' market in our neighborhood. Thanks for helping to inspire us!” neighborhood. Thanks for helping to inspire us!” – Pam Weinstein, The Northwest Detroit – Pam Weinstein, The Northwest Detroit Farmers' Market Farmers' Market



““FSEP is clearly a model project that FSEP is clearly a model project that should be replicated in other parts of the should be replicated in other parts of the state.” – Chris Peterson, MSU Product state.” – Chris Peterson, MSU Product CenterCenter

““I am excited about FSEP. It’s creating I am excited about FSEP. It’s creating opportunities for my children to continue opportunities for my children to continue farming.” – Jeff Horning, dairy farmerfarming.” – Jeff Horning, dairy farmer

Comprehensive Agrifood Sector AnalysisComprehensive Agrifood Sector Analysis Anticipated Budget = $250KAnticipated Budget = $250K Under review by MSU Product Center, UM, private sector. Seeking local, state, fed. and private funding partners.Under review by MSU Product Center, UM, private sector. Seeking local, state, fed. and private funding partners. Will apply results from model supply chain analysis currently underway to comprehensive sector analysis.Will apply results from model supply chain analysis currently underway to comprehensive sector analysis.

Inventory and Assess Current Supply Chain

for Local Agricultural Products:

ProducersWholesalersProcessorsDistributorsConsumers

Identify new/emerging

products and markets having moderate to

high growth potential for the region

Comprehensive analysis that identifies:

Obstacles, opportunities and recommended actions that

increase local product processing and consumption

in the region and that support new and

emerging products and local entrepreneurs

Launch New Businesses/Projects such as:

Dairy processing (cheeses, etc.)Niche products

(organic, locally grown, artisan)Institutional food distribution

Ethnic food productsSpecialty food products

Health food itemsFarmers markets

Urban retail outlets Bio-degradable plastics

NeutraceuticalsBiofuels

Bioproducts/parts manufacturingPet food/supplies

Personal care productsAgri-tourism sites

Recommended actions may include:Labor training Processing facilitiesTransportation facilities MarketingBusiness assistance Venture capitalPublic policy (regulation, incentives)

COMPONENTS OUTPUTS OUTCOMES

FSEP Moving ForwardFSEP Moving Forward

March 2007 FSEP ConferenceMarch 2007 FSEP ConferenceFrom Farm to Table, Building a Better From Farm to Table, Building a Better

Food System in Southeast MichiganFood System in Southeast Michigan

Bring in speakers that are leaders in the field of ag/food Bring in speakers that are leaders in the field of ag/food economic developmenteconomic development

Showcase success stories, identify barriers to entry and Showcase success stories, identify barriers to entry and successsuccess

Highlight market opportunities based in market researchHighlight market opportunities based in market research Workshops that help farmers/ag entrepreneurs identify Workshops that help farmers/ag entrepreneurs identify

opportunities and attract investors.opportunities and attract investors. Create networking opportunities between farmers, end Create networking opportunities between farmers, end

users, and intermediaries.users, and intermediaries.


Farm to School ProgramFarm to School Program Fall 2006 demonstration event at pilot K-12 schoolFall 2006 demonstration event at pilot K-12 school Fall 2006 UM Dining Services pilotFall 2006 UM Dining Services pilot Plan and launch local farm food service program Plan and launch local farm food service program

w/ 3 pilot K-12 schools (Dearborn, Chelsea, Ann Arbor)w/ 3 pilot K-12 schools (Dearborn, Chelsea, Ann Arbor) Produce executive report of pilot effort impact on Produce executive report of pilot effort impact on

kids health, farm profitability, community goals kids health, farm profitability, community goals

“Public Health is very enthusiastic about our partnership with FSEP and look forward to projects including ‘Farms to Schools’ that are looking at ways to link local farm products to school cafeterias.” - Ellen Clement, Washtenaw County Public Health Officer


DELIVERABLE - Pilot program results will be compiled into resource DELIVERABLE - Pilot program results will be compiled into resource kit for use by schools across the region – helping schools satisfy kit for use by schools across the region – helping schools satisfy requirements of “Michigan School Wellness Policy.”requirements of “Michigan School Wellness Policy.”

U of M Dining ServicesU of M Dining Services Local farms providing the Local farms providing the

produceproduce Local food producers Local food producers

providing other local farm-providing other local farm-based foods (e.g., Eden based foods (e.g., Eden Foods)Foods)

Local broker (McClellan Local broker (McClellan Produce Sales & Dist., Inc.)Produce Sales & Dist., Inc.)

““The UM would like to buy all The UM would like to buy all local and organic if possible” – local and organic if possible” – Matt Hall, Dining Hall ChefMatt Hall, Dining Hall Chef

Dairy Farmers of America Dairy Farmers of America Exploring the potential for Exploring the potential for

expanded product lines expanded product lines developed from conversion of developed from conversion of commodity milk commodity milk


State of Michigan Policy AdvancementState of Michigan Policy Advancement

Improve understanding of public policy Improve understanding of public policy (incentives, regulations) that improve the (incentives, regulations) that improve the climate for agrifood market & supply chainclimate for agrifood market & supply chain


Eastern Market RedevelopmentEastern Market Redevelopment Bring farmers to marketBring farmers to market Entrepreneurship & regional supply chain Entrepreneurship & regional supply chain

business developmentbusiness development Urban resident educationUrban resident education

Governor’s Governor’s Buy Local Buy Local First First InitiativeInitiative

“As part of our economic plan,” the governor said from the Capitol in Lansing, “last year I ordered our departments to buy Michigan first.” – Gov. Granholm 2006

“FSEP needs to be engaged in the Eastern Market renovation. FSEP can bring the farmers, and economic development expertise to the table.” Tamara Harmon, Wayne County Economic Development Office


“Monroe County Farm Bureau is interested to work with FSEP on exploring a business that would convert grains into consumer goods.” Tom Woelmer, Monroe County Farm Bureau President

Biodiesel projectBiodiesel projectIn Monroe CountyIn Monroe CountyAssist with writing business planAssist with writing business plan

Pastured beef production & marketing

Secured funding for market study Work with area farmers to understand

if this product and market can help them increase profitability

“I am interested in how this might improve profitability for cattle farmers in the area.” – Larry Gould, farmer from Lenawee County

And much more…And much more…

These are just a few of the projects These are just a few of the projects FSEP plans to help launch and/or FSEP plans to help launch and/or facilitate and support over the facilitate and support over the next 2-3 years.next 2-3 years.



Request for Continuing Partner SupportRequest for Continuing Partner Support Working with existing funding partners to Working with existing funding partners to

extend agreements thru 2007 and 2008extend agreements thru 2007 and 2008 Seeking new funding partners to increase Seeking new funding partners to increase

research and educationresearch and education capacity capacity Exploring innovative funding mechanisms Exploring innovative funding mechanisms

for new business developmentfor new business development

Michael DiRamioMichael DiRamio

[email protected]@ewashtenaw.org

734-222-6859734-222-6859

Visit our Website - Visit our Website - www.fsepmichigan.orgwww.fsepmichigan.org

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Food System Economic Partnership