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FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:[email protected]

FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:[email protected]

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Page 1: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

FOOD PROCESSING INDUSTRY

Quality

Marketing

Information Technolgy

by

M.SundaraRajan

mailto:[email protected]

Page 2: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Marketing

• SME’s Ancillary Potential

• Supplying to Retailers

• Franchising Opportunities

• Exporting

• E Commerce Possibilities

• Advertising on the Internet

Page 3: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Internet Information SourcesQuality

• Standards

• Organisations devoted to Quality aspect

• News

• Technology & Equipments

• Competitors

• Government Rules & Regulations

• Consultants

Page 4: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Government Organisations

• Http://www.nic.in• http://www.apeda.com• http://mpeda.com• http://www.indianspices.com• http://tea.nic.in• http://www.nrdcindia.com• http://commin.nic.in• http://www.focustamilnadu.com

Page 5: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Department of Food Processing Industries

• Http://mofpi.nic.in

• policies & procedures

• statistics

• Buletin Boards

• Business Opportunities

• foreign investment guidelines

Page 6: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

APEDA

• Head office at Delhi, regional offices nearby are at Bangalore & Hyderabad

• The Tamil Nadu Agro Industries Corp. Agro House Industrial Estate Guindy, Chennai –600032 , Ph : 041-2342266 Fax : 044-2342375

• products with good potential:Aphonso Mango,Morel Mushrooms,Red Onions,Long grain basamati rice,meat,alcoholic beverages, processed foods

Page 7: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

RETAILING IN INDIA

• 5 million shops - Not properly Organised

• 5% only properly organised

• Organised Retailing will grow 20% per year

• what are the organised retailing stores in India now ?

• Cross roads, Mumbai,

• Spencer, chennai

• food world , Nilgris ??

Page 8: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Supermarkets Need• Soft-drink bottling, Confectionery

manufacture Fishing, aquaculture, fish-processing Grain-milling and grain-based products, Meat and poultry processing , Alcoholic beverages, Milk processing Tomato paste, Snack food, Fast-food , Ready-to-eat breakfast cereals,Ice-creams, Food additives,

• flavours etc. Food packaging, Refrigerated food handling

Page 9: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

E Commerce in India

• Internet users 3.5 million in 2000 to increase to 42.7 millions in 2005

• 84% users know about ecommerce , 11% made purchases over the net.

• Payment & Delivery infrastructre crucial

• Ecommerce revenue to increase from Rs.106 millions in 2000 to Rs.4.2 billions in 2005

• books 48%, cinema tickets 25%

• music cassettes & cds 23%

Page 10: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Bottled Water• 70 to 100 % market growth per year

• 48 Specifications for Mineral water & 43 Specifications for Drinking water to beenforced First April 2001

• International standard HACCP - Hazard Analysis Critical Control Points strictly

• followed for all exports but not for domestic market

• BIS Standard, PFA Prevention of Adultration Act

Page 11: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Bottled Water on the Net

• International Bottled Water Association http://www.bottledwater.org.au

• Auditors for bottled water plants http://www.nsf.org

• http://www.quasintl.com

Page 12: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

NSF• NSF International, PO Box 130140, 789 N.

Dixboro Road, Ann Arbor,

• MI 48113-0140, USA

• Telephone: (+1) 734-769-8010

• Toll Free (USA): 800-NSF-MARK

• Fax: 734-769-0109

Page 13: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

QUASI• QUALITY ASSURANCE

INTERNATIONAL, LLC

• Food and Beverage QA

• 6555 Wilson Mills Rd., Suite 102, Cleveland, OH 44143 USA

• Telephone: 440-442-0336

• Facsimile: 440-442-0341

• E-mail: [email protected]

Page 14: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Harmonising Food Standards

• United Nations Resolution seeks Harmonising food standards

• Agreement on the application of sanitary and phytosanitory measures - SPS

• Agreement on the Technical Barriers to Trade - TBT

• Food & Agriculture Organisation http://www.fao.org

• The Codex Alimentarius, or the food code • To serve as Bench Mark for all countries

Page 15: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

FOOD STANDARDS ON THE WEB

• Http://wwwdel.vsnl.net/bis.org/index.htm

• http://www.iso.ch

• Http://www.food-standard.com

• http://www.foodstandards.gov.uk

• Http://www.techstreet.com

• http://www.cei.org

• http://www.fsai.ie

• http://www.producer.com

Page 16: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

FASTER & CHEAPER COMMUNICATIO WITH

BUYERS

• EMAIL

• FAX

• EMAIL TO FAX

• http://www.bcmfax.com

• PHONE

Page 17: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

KNOW WHAT YOUR COMPETITORS OR UPTO !

• The Port Import Export Reporting Service

• http://www.piers.com

• World Trade Associations

• http://www.commercenetindia.com/wtc

• Thomas Register

• http://www.thomasregister.com

Page 18: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

HOW TO GENERATE TRADE LEADS ?

• OFFERS TO SELL

• OFFERS TO BUY

• AUCTIONS ONLINE

• ADVERTISING ONLINE

• http://www.ec21.net

• http://www.indiatradezone.com

Page 19: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

Sample ADVERISEMENT ON THE NET

We want to import the following :Kabuli Chick Peas,Desi Chick Peas,Yellow Peas,Dun Peas,Green Mung Beans,Red Kidney Beans,Black Eye White Beans,Red Lentils,Toor Whole,Black Matpe,Niger Seeds,Cummin Seeds Cut,Green Cardamom (Small),Cassia- Fine,Cummin Seeds from Syria/ Iran/ Indonesia AND Cardamom from Guatemala preffered.kindly send competitive rate with specifications, originetc. for container loads on CIFC2 at Calcutta Port.Please send samples by courier at thefollowing address for approval:B. Kejriwal,CD-225, Sector-1,2nd floor,Salt Lake City,Calcutta-700 064 (INDIA) Mobile: 0091-98310-90022valid Until : 2002. 12. 31.

Page 20: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

The following Export Trade Offer was submitted byMr. Ali

email: [email protected]

on Saturday, March 10, 2001 at 18:22:16----------------------------------------------------------------------------------------

Contact_name: AliEmail: [email protected]

Company: Faith Commercial GroupTelephone: 971 4 2724900Fax: 971 4 2728600Address: POBox 42700-------------------------------------------EXPORT TRADE OFFER:Faith Commercial Group of Companies Buys Cold drinks, Rice, Sugar,

Wheat and Barley in Bulk

Page 21: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

The following EXPORT TRADE OFFER was submitted byABDUL RUTTA : Growers and exporters.

email: [email protected] Sunday, March 11, 2001 at 00:03:24---------------------------------------------------------------------------

Contact_name: ABDUL RUTTAmailto: [email protected]

Company: PENTERGRAM ENTERPRISESSTelephone: 255-027-2503281Fax: 255-027-2548242Address: BOX 10755 ARUSHA TANZANIA----------------------------------------------------------

Export Trade Offer :

POSTED AT WEB SITE: http://eto.untpdc.org---------------------------------------------------------------------------

Page 22: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

THE INFORMER

• TRADE & TECHNOLOGY INFORMATION SERVICES

• EMAIL NEWS LETTERS

• TRADE LEADS SERVICE

• MARKET RESEARCH REPORTS

• SUPPLIERS INFORMATION

• TECHNOLGY RELATED INFORMATION

Page 23: FOOD PROCESSING INDUSTRY Quality Marketing Information Technolgy by M.SundaraRajan mailto:poonga@vsnl.com

THANK YOU

• M.Sundara Rajan

• mailto:[email protected]

• http://www.primaryinfo.com

• http://tradenews.bizland.com

• phone:044--2421080