8/2/2019 Food Letter 07
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Q!:ongrc5s of tl1c linitcil tatesmunl!ingfnn, ilQr 20515
October 11,2011
The Honorable Kathleen SebeliusSecretaryHealth and Human
Services200 Independence Avenue SWWashington, DC 20201TheHonorable
Jon LeibowitzChairmanFederal TrC;lde Commission600 Pennsylvania
Avenue, NWWashington, DC 20580
The Honorable Tom VilsackSecretaryDepartment ofAgriculture1400
Independence Avenue, SWWashington, DC 20250Dr. Thomas Frieden, MD,
MPHDirectorCenters for Disease Control and Prevention1600 Clifton
RoadAtlanta, GA 30333
Dear Secretary Sebelius, Secretary Vilsack, Chairman Leibowitz
and Director Frieden:We are writing to express our deep concern
about the recent proposal by Federal Trade Commission, theFood
& DrugAdministration, the Department of Agriculture, and the
Centers for Disease Control that wouldban the advertising ofnearly
all foods to children and adolescents.This ban is far-reaching,
affecting not only advertisements that primarily reach children,
but also many thatreach adults. Indeed, the ban would even prohibit
the use of iconic brand logos on the packaging adults seeand
purchase at the grocery store if those logos contain animated
characters. This would destroy equity thatcompanies have accrued in
their brands.We believe the guidelines, as currently drafted, are
also too prohibitive. Many foods that qualify under theFood and
Drug Administration's definition of "healthy" would be precluded by
the guidelines. Even foodsthat are approved for consmnption as part
of the Supplemental Nutrition Program for Women, Infants
andChildren (WIC) would not meet the guidelines. a:z
C> - :0 .As you are aware, in an Executive Order dated
January 18,2011, President Obamaagencies must regulate in a manner
that preserves and promotes "economic growth, innovati9, ;
:competitiveness, and job creation" and that regulations "must be
based on the best _ isdifficult to see how the proposed regulations
satisfy these mandates. -0 n: I : 0. %This policy would have an
enormous impact on the food manufacturing industry which
njIionAmericans. According to a study conducted by IHS Global
insights, if this rule goes into e fa tsee a potential reduction of
20% in food and beverage advertising expenditures which
couldii'fect ovef74,000 jobs in just one year.
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