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Leader of the Pack Leader of the Pack YEARBOOK AND DIRECTORY 2007/2008 Tel: 0404 69851 Fax: 0404 69861 Email: [email protected]

Food Ireland '07/'08

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An annual information guide and reference source of products and services for the food & drink manufacturing and processing industries.

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Page 1: Food Ireland '07/'08

Leader of the PackLeader of the Pack

YEARBOOK AND DIRECTORY 2007/2008

Tel: 0404 69851 Fax: 0404 69861 Email: [email protected]

Page 2: Food Ireland '07/'08
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FOREWORDPaul Kelly, Director of Food, Food andDrink Industry Ireland, writes on thestrong performance of the Irish food anddrink sector in 2006 and the potentialfor further growth. . . . . . . . . . . . . . . .3

NEWSOld Kilbeggan Distillery Re-Opens;GM Crops Under the Spotlight; TheForefront of RFID; Low-CalorieCarbonates Hit New High; IrishExporters Association Courses; ShalveyPoultry Wins National Award; NewIrish Cream Liqueur Launched . . . . 4

BORD BIA2006 saw Irish food and drink exportsdelivering double digit growth to exceed€8 billion for the first time . . . . . . . . 6

DRINKS INDUSTRY OVERVIEWRosemary Garth, Director of Drinks,FDII, writes about the continued impor-tance of the alcoholic drinks industry tothe Irish economy and the issues facingthe industry. . . . . . . . . . . . . . . . . . . . 10

COVER STORYPackex Industries, which recently cele-brated its 15th year in business, isrenowned as one of the best specialistpackaging companies in Ireland . . . 12

FOOD LAWFood lawyer Raymond O’Rourke writeson the latest legislative developments toaffect the food industry in Ireland. . . 14

RESEARCHMore than 50 new food researchprojects have been granted fundingunder the FIRM initiative . . . . . . . . 16

SEAFOODDBIM is doing an excellent job of steeringthe Irish seafood industry, which wasworth almost €725m in retail sales in2006 . . . . . . . . . . . . . . . . . . . . . . . . . 19

PACKAGINGHugh Stephens, Enterprise Ireland’spackaging expert, explains how pack-aging has moved from its traditionalprotective function to become a valuablemarketing and cost-saving tool . . . . 23

MATERIALS HANDLINGMaterials Handling has been describedas the industry that makes the supplychain work . . . . . . . . . . . . . . . . . . . . 31

BAR CODING & LABELLINGThe latest developments from the barcoding and labelling sector, includingthe launch of a new bar code symbol,GS1 Databar, to meet more demandingbusiness and consumer needs . . . . . 38

IRISH EXPORTERS ASSOCIATIONThe Irish Eporters Association providesvital support for food and drink firms wish-ing to break into overseas markets. . . . 44

WASTE MANAGEMENTWe examine the trend towards minimi-sation of packaging and profile the newRepak/EPA Packaging PreventionProgramme. . . . . . . . . . . . . . . . . . . . 46

ENTERPRISE IRELANDMike Feeney, Executive Director, FoodDivision, explains how EnterpriseIreland is helping the food industry tomeet market challenges . . . . . . . . . . 51

SUPPLY CHAIN MANAGEMENTEdward Sweeney, Director of Learningat NITL, on the changing dynamics offood supply chains in Ireland . . . . . 53

TESTING & ANALYSISINAB is the Irish national body withresponsibility for accreditation toEuropean and international standards. . . . . . . . . . . . . . . . . . . . . . . . . . . 57

EDUCATIONUCD, through its BagrSc degreeprogramme, is fully committed to aknowledge-based agri-food sector. . 58

Serving The Irish Food & Drink Industry

1 FOOD IRELAND

FOOD IRELAND IS PUBLISHED BY: TARA PUBLISHING CO. LTD.1/2 Poolbeg Street, Dublin 2. Tel: 241 3095 Fax: 241 3010

Email: [email protected] ISDN: 01 241 3050

Managing Director: Fergus Farrell Editorial and Marketing Director: Kathleen Belton

Editorial: John Walshe Advertising Executives: Rory O’Connor, Caoimhe St. John

Design and Origination by: Rooney Media Graphics, 2(B) Ormond Lane, Ormond Road, Drumcondra, Dublin 9

Printed by: Future Print

Cost €40

T A R A

"To support the tradition of excellence in Irish food enshrined in the phrase, 'Rogha gach bia agus togha gach di", by providing information, analysis and a forum for shared experience to those who shape the Irish food industry". Food Ireland's mission statement.

LISTINGS SECTIONPRODUCT & SERVICE INDEX..................59

COMPANY LISTINGS .............................63

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2006 demonstrated the strongexport potential of the IrishFood and Drink sector. Totalexports exceeded €8 billion for

the first time and were 10% ahead of2005. Growth was experienced acrossall categories, with meat exports 10%higher, dairy 6% higher, prepared foods10% higher and beverages 26% higher.The growth in 2006 is another chapterin the expansion of a sector that hasadapted successfully to changes in theCommon Agricultural Policy, in con-sumer choices/trends and the focus onconvenience and wellness. Over thelast decade, the industry has more orless doubled its turnover from €10 bil-lion to €20 billion.

On the other hand, conditions in thedomestic grocery retail market in 2006were difficult. Despite buoyant consumerdemand and spending, cost recoverythrough increased prices was a problem,at a time of rampant inflation in inputcosts such as energy. In the longer term,this is not sustainable and will affect thesector’s ability to innovate and grow if not addressed.

THE IMPORTANCE OF THE FOOD & DRINK SECTOR

At first glance, the food and drink industry makes a fairlysubstantial contribution to the Irish economy of €8.1 bil-lion or 22% of Gross Value Added (GVA) in manufactur-ing. However, as demonstrated in a report published lastNovember by FDII – ‘An End To End Strategy for the IrishFood and Drink Sector’ – when linked raw materials andservices provided in the economy are accounted, it is esti-mated that the true value of the food and drink sector is sub-stantially higher, being the equivalent of 35-40% of valueadded in Irish manufacturing. It is, thus, very important thatpolicy makers understand the critical economic, socialand regional importance of the sector to Ireland.

Policy decisions to date have aided growth in the sectorbut many new challenges now face the industry and a newapproach is now needed for the next phase of development.Key amongst the policy responses are the need for co-ordi-nation amongst Government Departments and developmentagencies, fair trade conditions in the domestic retail mar-ketplace, greater industry involvement in setting researchand innovation policies and a rigorous approach to regu-latory impact assessment.

ALTERNATIVES TOREGULATION

Practical alternatives to the heavy andcostly hand of regulation should alwaysbe considered. July saw the successfullaunch of a pilot campaign for theGum Litter Taskforce – the outcome ofa negotiated agreement between thechewing gum industry/FDII and theDepartment of the Environment,Heritage and Local Government. Thenational rollout begins this summer.This is a very good example of indus-try and Government working togeth-er and FDII believes it could workwell on other issues.

On the regulatory front itself, leg-islation standardising Nutrition andHealth Claims on foods came intoeffect in January and we will soon seethe roll-out on packaging. Clear defi-nitions for nutrition claims (e.g. “lowfat” or “high fibre”) and a scientificapproval procedure for more advancedhealth claims (e.g. “eat wholegrain fora healthy heart”), will ensure that con-

sumers receive consistent independently verified informa-tion in food marketing and on labels and drive industry inno-vation, now that there is a level playing pitch. At the sametime, the debate on more comprehensive nutrition labellingwill continue. There is a clear agreement across industry thatGuideline Daily Amounts (GDA’s) can provide consumerswith more easily understandable information about theirfood, as they can see at a glance the percentage of key nutri-ents contained in a food portion against average dailyrequirements.

THE LOSS OF COMPETITIVENESSLooking ahead, 2007 and beyond should see furthergrowth in the sector if the conditions are right. As an econ-omy, we need to stop high levels of inflation in our cost base.Recent job loss announcements in manufacturing are a con-cern and demonstrate only too clearly the difficulties somecompanies are experiencing. Ireland’s high cost economycannot be sustained without significant increases in pro-ductivity and a reduction in costs - the loss of competi-tiveness must be reversed.

Paul Kelly, Director of Food, Food and Drink Industry Ireland.

The Potential for Further Growth

Paul Kelly, Director of Food, Food and Drink Industry Ireland.

F O R E W O R D

3 FOOD IRELAND

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4 FOOD IRELAND

OLD KILBEGGAN DISTILLERY RE-OPENS

GM CROPS UNDER THE SPOTLIGHT A seminar on issues associatedwith genetically modified (GM)crop technology in Irish agri-culture was recently held inDublin, organised by Teagasc,Rural Economy ResearchCentre, in association with theAgricultural Economics Societyof Ireland and the AgriculturalScience Association.

Presently, no GM cropsare cultivated in Ireland.However, it is anticipated thatthe introduction of co-existenceguidelines could encourage theuptake of certain GM varieties.Hence, this timely seminar

focused on regulatory, man-agement and economic issuesthat will become increasinglyimportant in the debate on theimplications of GM technol-ogy for Irish agriculture.

Gerry Lohan, Departmentof Agriculture and Food, dis-cussed the regulatory issues inrelation to GM crop technol-ogy and the co-existence of GMand non-GM crops in Irishagriculture, while Dr EwenMullins of Teagasc CropsResearch Centre, outlined find-ings from recent research onGM crop technology in Ireland.

Dr Fiona Thorne, TeagascRural Economy Centre, pre-sented research findings froman inter-disciplinary projectwhich examined the potentialeconomic implications forIreland of a voluntary adoptionof a GM-free island. ”From thisresearch it is clear that thelikely costs to the livestockindustry in particular are sig-nificant, when a total ban onthe import and cultivation ofGM crops is considered,” DrThorne said. “While the netbenefit, for crop, livestock anddairy farms, resulting from the

growing of GM cereal crops isnot as significant as the benefitsa r i s i n g f r o m t h e u s e o fimported sources of GM soy-abean and maize, it is impor-tant not to consider these twoscenarios in isolation from eachother.”

The net economic cost, ifIreland adopted a voluntaryban on the import and culti-vation of GM crops is esti-mated to be approximately€7m per annum, rising tonearly €40m per annum whendifferent scenarios wereanalysed.

WITH RFID on everyone's lips, BetaBarcode Solutions now exclusively sup-ply PJM Radio Frequency Tags, whichsuperceed current HF (13.56 MHz) andUHF (860-960 MHz) technology.

Through the i r Dutch par tnerswww.Scanology.nl , Beta BarcodeSolutions are introducing PJM StackTags,which, due to their unique functionality,are largely unaffected by the presence ofmetals or liquids, which would cause seri-ous problems for old RFID tag technologywhich uses other frequencies.

The PJM StackTag is unique in itsdesign. It can be identified, read and writ-ten to, even when tags touch, overlap orare present in a stack of some form. Aspecial functionality ensures a reliableread/wri te operat ion of any PJM

StackTag, even when it isburied inside a deep stack ofother tags. The system is ableto work with high speed beltconveyors and in situationswhere a large quantity ofRFID tagged items in all ori-entations need to be identifiedquickly.

Using a Tunnel Readerfrom Magellan Technologies,it can detect overlapping ort o u c h i n g t a g s a n d B e t aBarcode Solutons are capa-ble of writing a unique 96-bitnumber such as an ElectronicProduct Code (EPC) at a rate of 3,000tags per minute with 100% reliability.See http://www.betabarcode.com for

more on PJM StackTag Technology andProduct ion l ine Barcode Qual i tyControl.

COOLEY Distillery recently announced the start-up of Irish whiskey distillation in the OldKilbeggan Distillery, the oldest licensed whiskeydistillery in the world. The Old KilbegganDistillery is celebrating 250 years of existence onthe same site this year.

The distillery, which uses a single pot still,last used in the 19th century, will initially pro-duce up to 250,000 bottles of whiskey a yearwhich will mature in the adjacent stone ware-houses. This is the oldest pot still working inIreland and will revive a traditional style ofdistillation not seen in Ireland for many years.To mark the occasion a special bottling ofKilbeggan 15 Year Old whiskey is beingreleased.

Pictured are (back row, l-r): Noel Sweeney,Master Blender; Brian Quinn, Manager of theKilbeggan Distillery; John Teeling, Chairman,Cooley Distillery; David Hynes, ManagingDirector, Cooley Distillery; and (front) JackTeeling, Marketing Director, Cooley Distillery.

PIMS Global Tracking System for product integrity monitoringfrom Beta Barcode Solutions.

THE latest market data shows thatconsumption of low-calorie carbon-ates across Europe increased again in2006. According to Canadean, low-calorie soft drinks broke new groundin the last year as the European mar-ket grew in volume to 6.5 billion litres,up 400 million litres from 2005. Since2000, consumption of low-calorie car-bonates in Europe has increased by athird and the latest figures confirmtheir growing popularity.

LOW-CALORIECARBONATES

HIT NEW HIGH

THE FOREFRONT OF RFID

Page 7: Food Ireland '07/'08

ANY company trading inEurope will be required to beAEO certified with effectfrom January 1, 2008, if theyare to avoid ongoing delayswith shipments, face increasedaudits and encounter greaterdifficulties in trading with theUS. AEO has been intro-duced as part of the EU’ssecurity policy and is seen as acertification of a company'scompliance with security,safety and customs standardsas set out by the EU.

T h e I r i s h E x p o r t e r sAssociation are running aseries of one-day courses deal-ing with AEO certification.Two dates remain available: - Cork: 21st June 2007 at

Radisson Hotel, LittleIsland;

- Dublin: 20th September2007 at CityWest Hotel,SaggartFor more information, con-

tact: Kellymarie Gleeson.Email: [email protected] or tel: (01) 6612182.

THE official opening of theDepartment of Agriculture andFood Laboratory Complex atBackweston took place recently.These state-of-the-art facilitieswill play a vital role in support-ing the agri-food industry, par-ticularly in ensuring the safety ofIrish food and maintaining thehigh animal health status of the

country. Not alone does theBackweston LaboratoryComplex represent a criticalpiece of infrastructure for theagri-food sector, but it will allowthe Laboratory Service expandits operations to meet thedemands of the new market-oriented environment in whichthe sector now operates.

SHALVEY PoultryLtd won the SmallFirms Association(SFA) National SmallBusiness 2007 Awardin the Food and Drinkcategory. Based out-side Cootehill, Co.C a v a n , S h a l v e yPoultry is a family runbusiness which hasbeen operating since1949. They are special-ist producers of cookedpoultry products andsupply many of the large super-market chains in Ireland, as wellas Sainsbury’s in the UK, with

own brand products. The com-pany currently employs 35 full-time and 15 part-time staff.

5 FOOD IRELAND

N E W S

NEW FOOD LABORATORY COMPLEX OPENS IRISH EXPORTERS ASSOCIATION COURSES

SHALVEY POULTRY WINS NATIONAL AWARD

COOLE Swan is the world’sfirst super premium cream

liqueur, from Ireland’s ScionS p i r i t s C o m p a n y L t d .

I n s p i r e d b y t h ei m a g e r y o f W BYeats, Coole Swanis created using freshdouble cream, whichis blended with sin-g l e m a l t I r i s hwhiskey, temperedwith the purest char-coal-filtered spirit,along with white andd a r k c h o c o l a t e ,Madagascan vanillaand rich, organiccocoa from the Coted’Ivoire, and is pack-aged in a premiumf r o s t e d b o t t l e d ,accented with stun-ning blue labelling.

NEW IRISH CREAM LIQUEUR LAUNCHED

Gabriel and Carmel Shalvey of Shalvey Poultry,winners of the Best Food and Drink category atthe SFA National Small Business 2007 Awards,are pictured receiving their Award from AnTaoiseach Bertie Ahern, with Aidan Cotter,Chief Executive, Bord Bia (left) and Pat Crotty,Chairman, SFA (right).

David Phelan, Managing Director of Scion SpiritsCompany, is pictured with a bottle of CooleSwan.

2007

EU Food Law ConferenceJune 12-13, 2007Renaissance Hotel, Brussels,Belgium.Web: www.agra-net.com/foodlabelling

Nanotechnology in FoodOne Day SeminarJune 14Renaissance Hotel, Brussels,Belgium.Web: www.agra-net.com/foodlabelling

Agro 2007June 12-16, 2007Expocenter of UkraineKiev, UkraineWeb: www.agro-expo.com

Moorepark National Dairy Open DayJune 21, 2007FermoyCo. Cork Web: www.teagasc.ie

Shop Exhibition 2007September 2/3/4, 2007RDS SimmonscourtDublin, IrelandWeb: www.expo-events.com/shopexpo

The Specialty & Fine Food FairSeptember 2-4, 2007OlympiaLondon, United KingdomWeb: www.freshrm.co.uk

Riga Food 2007September 5-8, 2007Riga International ExhibitionCentreRiga , LatviaWeb:www.bt1.lv/bt1/rigafood/?link=10000000

The Fourth IMS World PorkConference 2007September 14-17, 2007Nanjing, JiangsuChina.Web: www.worldporkcongress.com

Polagra-FoodSeptember 17-20, 2007Poznan International FairPoznan, PolandWeb: www.polagra-food.pl/en

World Food Moscow 2007September 18-21, 2007Krasnaya Presnya ExpocenterMoscow, Russia Web: www.world-food.ru/eng

National Tourism/Artisan FoodConference 2007October 3, 2007Tullamore Court Hotel, Tullamore, Co. Offaly.

ANUGA 2007October 13-17, 2007Koelnmesse, GermanyCologne.

National Dairy Conference 2007November 21-22, 2007Ireland.Exact Location to be decided

2008

Europain 2008March 29 - April 2, 2008Parc des expositionsParis, France.Web: www.europain.com

Food and Drink Expo 2008April 6-9, 2008NECBirmingham, United Kingdom.Web: www.foodanddrinkexpo.co.uk

Sial Paris 2008 October 19-23, 2008Parc des expositions de Paris NordParis, France.Web: www.sial.fr

DIARY DATES

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The agriculture and food indus-try remains Ireland’s largestindigenous sector, providingtotal employment in the order

of 155,000. It accounts for over half ofIreland’s indigenous exports and repre-sents almost one tenth of the Irish econ-omy. Total turnover of Irish food anddrink is estimated at almost €20 billionfor 2006, with a relatively low importcontent.

Irish food and drink exportsrecorded a strong performance in2006, delivering double digit growth toexceed €8 billion for the first time,according to Bord Bia’s ‘ExportPerformance & Prospects 2006/2007’report. The value of exports is estimat-ed to have increased by €756 million,or 10%, to €8.1 billion, significantlyoutperforming growth in total mer-chandise exports. The jump in exportswas achieved despite a strong euroexchange rate against the US dollarand ongoing competitive pressures inmajor export markets.

“Irish food and drink exportersdelivered an exceptional performancein what remains a very competitivemarket environment,” noted AidanCotter, Chief Executive, Bord Bia.“The scale of the achievement, with allmajor categories contributing to exportgrowth, highlights the capacity of theindustry to meet changing consumerneeds and its potential to remain a sig-nificant driver of growth in the Irisheconomy.”

Some of the highlights of Ireland’sexport performance were:• The top two performing grocery

brands in the British retail sectorlast year were Irish.

• The success of the beef sector inpenetrating Continental EU mar-kets with a further growth of 20%,representing the fifth successiveyear of increased exports, demon-strates the potential offered bymainland Europe.

• Exports to Asia are expected toexceed €300m for the first time,driven by growth in exports to theChinese market.

“The beef industry is now wellplaced to capitalise on Europe’s grow-ing deficit, which Bord Bia forecastswill treble to at least one million tonnesby 2015,” according to Aidan Cotter.Also, the dairy sector, where exportsgrew by 6% and which accounts for aquarter of the total, is set to benefit

from its role as a platform for function-al foods. A major factor in its success isthe infant formula category, driven bythe high quality of Irish dairy ingredi-ents, whose expanding exports to theMiddle East and Asia were a signifi-cant factor in growing sales in 2006.

Meanwhile, the success of ciderexports to the UK demonstrates thecontinued potential of the stronglybranded drinks sector to diversify intonew markets and expand international-ly. The growth in beverage exports of26%, adding €284m to export values,was also spurred on by growth in theliqueur and spirits categories, wherethe rapidly developing Asian marketpromises further new opportunities.

The industry’s ability to competeand expand internationally, particular-

B O R D B I A

2006 SAW IRISH FOOD AND DRINK EXPORTS RECORDING A TREMENDOUS PERFORMANCE,

DELIVERING DOUBLE DIGIT GROWTH TO EXCEED €8 BILLION FOR THE FIRST TIME.

6 FOOD IRELAND

Irish Food & Drink ExportsTop €8 Billion

Pictured are (l-r): Angela Kennedy, Chairman of Bord Bia, and Aidan Cotter, Bord Bia ChiefExecutive, at the presentation of Bord Bia’s Export Performance and Prospects Report 2006/2007.

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7 FOOD IRELAND

ly in the prepared food sector, reliespartly on its capacity to sustain astrong home base.

“Over the last year, the tradingenvironment on the domestic marketwould appear to have deterioratedcompared with export markets,”noted Aidan Cotter. “70% of respon-dents to a December 2006 survey byBord Bia cited price deflation in theIrish market as having a ‘high’ or‘very high’ impact on their business in2007, as against 54% in relation to theUK market, Similarly, the‘strength/intensity of competition’ wasexpected to have a ‘high’ or ‘veryhigh’ impact by 77% of respondentsin relation to the Irish market, in con-trast to just 54% in relation to the UKmarket.”

MARKET-RELATEDCHALLENGES

Indeed, Irish food and drink manufac-turers identified a number of marketrelated challenges:

• 77% expect “stronger competitionin existing markets” to have a‘high’ or ‘very high’ impact ontheir business. Companies citednew competitors from bothContinental EU and lower costcountries outside the EU.

• 68% rate ‘increasing retailerpower’ as a development that willhave a ‘high’ or ‘very high’ impact

on their business, in particular thecontinuing drive to rationaliseranges, taking out smaller brandsas they develop their private labelranges.

• ‘Price deflation’ is seen as having a‘high’ or ‘very high’ impact by61% of Irish food and drink man-ufacturers. As well as reducingprices in ‘real’ if not absoluteterms in annual negotiations, com-panies report that the demand forparticipation in promotions isaccelerating.

Despite this difficult environment,however, there are significant opportu-nities for growth:

• A domestic market that is expect-ed to remain in a strong expan-sionist phase in the period ahead;

• Building on strong positionsacross most categories in the UKmarket;

• The continuing development ofthe New Accession countries;

• The rapid growth projected in theAsian region;

• A growing interest on the part ofconsumers in the EU in the prove-nance and authenticity of thefoods they are eating.

INNOVATIONThe Bord Bia survey also revealed anincreasing focus on innovation, with30% of sales last year generated bynew or reformulated products, up from27% in 2005. Moreover, 68% of com-panies have indicated they will developnew products over the next 12 months,with 49% saying they will reformulateexisting product lines.

“The prime motivator for both newproducts and reformulations, cited by74% of respondents, is based on nutri-tion, health and well-being,” explainedAidan Cotter. “Other motivatorsinclude a focus on more natural ingre-dients, premiumisation, diet and, notsurprisingly, convenience.”

MARKET TRENDSConvenience and the demand forquick options are catalysts behind aswitch from cooking from scratch tousing ready prepared ingredients andready-to-eat foods. In Britain, 77% ofall adults do not prepare from scratchon a daily basis, with the correspond-ing figure in Ireland at 65%.

Snacking and grazing is alsobecoming more prevalent, as on aver-age, Europeans eat more than 4.5meals per day, significantly more thanthe traditional 3 ‘proper’ meals a day.This is supported by Bord Biaresearch, which found snacking is anaccepted part of eating habits, withalmost 90% of Irish consumers agree-ing that they regularly treat themselvesto snacks.

More and more consumers arebusier than ever. With longer workinghours, more time spent travelling andthe increasing pressure on time causedby the increase in mobile technology,consumers are developing ‘split per-sonalities’ as their needs change dras-tically, depending on whether they arein ‘frenetic weekday’ or ‘relaxed week-end’ mode. This ‘Jekyll & Hyde’ men-tality impacts on consumer eating anddrinking behaviour, which has led to apolarisation in consumer choicebetween value and premium products,and similarly between health andindulgence, and convenience andexperience.

Whereas in the distant past, foodwas simply for sustenance and enjoy-ment, consumers over the last decadehave acknowledged the need for food

B O R D B I A

2006 initiatives from Bord Bia included the official sponsorship of the Ryder Cup, raising the profile of “Ireland - The Food Island”.

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8 FOOD IRELAND

to not only maintain their normalhealth, but also to help reduce the riskor delay the onset of some diseases,such as cardiovascular disease andcancer. More recently, consumershave even gone one step further, seek-ing food to optimise their performanceand wellness.

INDULGENCEThe counterpoise to the health andwellbeing trend is consumers’ desirefor indulgence, which can best beshown in Ireland by the growth of pri-vate label gourmet ranges, by theincreasingly diverse types of ethnicfood now available and finally by thenation’s love of cookery and TV chefs.

A similar dichotomy in trends isemerging in the polarisation of valueand premium products. ‘Armani meetsAldi’ is the trend that Datamonitorcalls ‘income complexity’, as con-sumers curb spending in some areas sothat they can splurge on others. Whilethe premium segment of the food anddrink markets is growing, discountretailers are also experiencing growth.

The implication of the ‘health andindulgence’, ‘value and premium’, and‘convenience and experience’ trendsside-by-side for food and drink compa-nies is that they can target the sameconsumer with different offerings,depending on their state of mind.Products can be tailored to best meetthe needs of the consumer in eachmindset. These trends, however, neednot be mutually exclusive.Manufacturers that can meet an indul-gence and health benefit are likely todo well, but only on the basis that itfits with the simplicity trend: confusingmultiple benefits put consumers off.

PRICE CONCERNSFor the manufacturer, price concernsremain the biggest issue. The Irishfood industry has been facing a sus-tained price-cost squeeze on thedomestic market for almost five yearsnow, as higher costs, particularly theincreasing cost of energy, have com-bined with a failure to recover thesecosts through price increases.

The Bord Bia survey resultsreflect the fact that, while there hasbeen some easing of price pressures inthe UK market, the opposite has beenthe case in Ireland. The sector’s

capacity to successfully address thischallenge will be critical to its futuredevelopment.

“The challenge facing Irish food

and drink exporters in 2007 will be tocontinue to invest in the developmentof new products and routes to market,which will allow them to compete suc-

B O R D B I A

Total turnover of Irish food and drink is estimated at almost €20 billion for 2006, with arelatively low import content.

BORD Bia recently launched a guide to theSpeciality Food Retail Market in Ireland, offer-ing the most up-to-date information availableon the speciality food market in Ireland, witha focus on retail trade, both multiple andhigh-end independent specialists.

The guide highlights the issues that smallcompanies and entrepreneurs face when enter-ing the speciality food market in Ireland, whileoutlining the different demands that eachroute to market presents as speciality compa-nies gain entry and grow their presence.

The demands can vary widely from retailerto retailer but there are particular charac-teristics that differentiate dealings with mul-tiple retailers and independent specialists,all of which are explored in the guide.

Bord Bia research, conducted by thosedirectly involved in speciality retailing inIreland, reveals that the market is signifi-cant, diverse and growing. A 2006 Bord Biasurvey of the sector valued output at €475m,representing a 10% growth year on year.

“The Guide provides valuable insight forproducers and start-ups targeting the IrishSpeciality Food market,” noted MuirisKennedy, Director of Marketing Services,Bord Bia. “It will help companies understandbuyer requirements and the trading policiesof multiple retailers and independent deli-catessens throughout the country. It alsooutlines the changing characteristics of thespeciality market and the increasing sophis-tication of the Irish consumer, who is becom-ing more discerning about the quality of thefoods which they buy and knowledgeableabout their provenance.”

There is an emerging category of ‘purgeand splurge’ consumers, who trade down onbasic grocery items, while treating them-selves to foods that are luxurious, indulgentand more expensive. Additionally, Ireland'seconomic prosperity means that many dif-ferent nationalities now reside in the country.This has created a demand for specific ethnicfoodstuffs, often varieties rarely seen inIreland before.

Current research on consumer behaviourpoints to three key emerging trends thatare influencing buying patterns. These areconvenience, health & wellbeing, and qual-ity. Speciality foods can very often meet all ofthese needs, representing potential for addi-tional growth in the marketplace.

Retailers have not been slow to recognisethis and have responded to changingdemand in a variety of ways. Larger retail-ers such as Tesco Ireland, Dunnes Storesand SuperValu have developed premiumown-label ranges, while independent spe-cialists, in the form of premium deli-catessens and high-end general retailershave responded by embracing the con-cept of speciality foods and place a signif-icant focus on stocking high qualityproducts that are not necessarily availableamong the major multiples.

A precise definition of 'speciality foods' isdifficult but trade specialists agree that ele-ments common to these foods include: • Delivery of superior taste, • Use of high quality ingredients,• Manufactured using artisan/handcrafted

techniques.

BORD BIA GUIDE TO SPECIALITY FOOD RETAIL MARKET

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9 FOOD IRELAND

cessfully in what are likely to remaindifficult trading conditions,” AidanCotter argued. “Bord Bia is committedto working with Irish food and drinkcompanies to build differentiated posi-tions in the marketplace and exploitthe opportunities that are part of adynamic and fast-changing market.”

BORD BIA INITIATIVES2006 initiatives from Bord Bia includedthe official sponsorship of the RyderCup, reaching an international audi-ence estimated at one billion, making itone of the top three events in the worldsporting calendar. Bord Bia leverages itssponsorship on behalf of industry toraise the profile of “Ireland - The FoodIsland”, attracting key international buy-ers, showcasing the best of Irish food,drink and horticulture, integrated withappropriate promotional programmes.

Other notable events in 2006included the International SpecialityFood Forum, the European BeefPromotion, the food delegation toIndia and the roll-out of the FoodDudes programme, designed toincrease consumption of fruit and veg-etables among schoolchildren.

Meanwhile, the Bord Bia BrandForum continues to champion thebranded route to market for Irish com-panies. The forum meets four times ayear in Dublin and twice outside it.New initiatives have been put in placeto incorporate workshops, publica-tions, study tours and mentoring.Brands provide an opportunity forcompanies to differentiate themselvesby building their own consumer fran-chise and mitigate many of the pres-sures identified earlier.

INITIATIVES FOR 2007Bord Bia ’s ini t iat ives for 2007include:

• Marketplace, a showcase for Irishfood and drink companies whichwill be attended by 200 plus tradebuyers from around the world;

• A Centre of Excellence , aresource to provide best practicefor small food and drink firms todevelop business;

• The Food & Drink IndustryAwards will acknowledge particu-lar achievements by food anddrink companies;

• The Brand Forum, a source ofmarketing insights and best prac-tice for companies wishing to pur-sue the branded route to market;

• An increasing focus on Market

Knowledge, expanding the port-folio of analytical reports andleading edge market intelligence;

• Foresight4FOOD, an expandingprogramme to assist and stimulatethe development of innovativefood and drink products;

• Food Dudes, national roll-out of aprogramme targeted at primaryschool children to increase con-sumption of fresh produce;

• Féile Bia, a programme designedto allow foodservice establish-ments with credible traceabilityschemes differentiate themselvesto consumers;

• European Beef Promotion, thefinal phase of the current threeyear programme to increase con-sumer loyalty of Irish Beef acrossEuropean markets.

Bord Bia will also be conductingmarketing and promotion campaignsin all key export markets, participatingin key major international food anddrink exhibitions, and working withindividual Irish food and drink export-ing companies to maximise their suc-cess in overseas markets in 2007. •

B O R D B I A

THE 2006 EXPORT PERFORMANCES BY SECTOR:BEVERAGE exports showed accelerated growth in 2006, largely due to considerable exportgrowth in cider and liqueur categories. Increased exports were also recorded in beer and spir-its, while in the non-alcoholic beverage category, both water and fruit juices performed well.Overall, total beverage exports increased by 26% to reach €1.4 billion.

Meat and livestock exports are estimated to have reached almost €2.4 billion in 2006,accounting for 30% of the total. This represents an increase of 10% on 2005 levels. Beef exportsled the way, recording a growth of some 14% in the value of exports to €1,525m with recordshipments recorded to Continental EU markets. Pigmeat exports were 5% higher at €250mwhile the value of sheepmeat exports were 5% lower at €180m with poultry exports easingby 8% to €237m. Exports of live animals put in a strong performance during the year withexports growing by 33% to €200m, due largely to a strong demand for cattle on theContinent.

Dairy exports performed strongly in 2006, due mainly to strong growth in exports ofinfant formula and other value added products. Overall, exports for the year grew by 6% to reachalmost €2.1bn or 26% of total exports. The value of primary dairy product exports wasboosted by increased volumes, which offset somewhat lower unit values.

Prepared food exports increased by 10% to reach €1.7 billion. The category remainsvery competitive, leaving Irish exporters facing a number of significant challenges. Ongoingpressure from retailers to reduce prices combined with rising energy, labour and localauthority charges have all impacted on profitability. In addition, the level of competition fromEuropean suppliers on the UK and Continental European markets is further increasing the pres-sure on Irish exporters.

Edible horticulture and cereal exports fell by 10% in 2006 to €204m, reflecting a continu-ing competitive UK mushroom sector and a slow down in cereal exports following a strong tradein 2005. Mushroom market penetration in the UK declined during 2006, showing a drop of1.6% with purchase frequency falling by almost 2%. Price deflation remains a considerable issueon the UK market, which continues to make trade competitive for Irish exporters.

THE CONSUMER VIEWIRISH consumers regard health and nutrition as the most important factor affecting theirfood purchase decisions ahead of price, in contrast to their Northern Ireland and Britishcounterparts, according to research from Bord Bia.

Price is the most important factor influencing Northern Ireland consumers (41%) whilehealth and nutrition (37%) was the most influential reason in the Republic. The research wenton to show that over two-fifths of respondents rarely or never read nutritional information ona product.

While costs rank as an important factor for most respondents, over a quarter of respondentsin each region (from 27% in Great Britain to 33% in the Republic) “rarely or never” know theprice of a product before purchasing it some 62% of ROI respondents do not check unit pric-ing, compared to 65% of NI respondents and 51% of GB respondents.

Page 12: Food Ireland '07/'08

The drinks industry is a majorcontributor to the Irish econ-omy, supporting over 6,000 jobsdirectly, with many thousands

more employed indirectly (total of approx.75,000 FTEs). Exports are worth over €1billion per anum (representing a significanttrade surplus) and growing. Almost 80% ofthe Irish beer market is supplied domesti-cally, over 50% of the Irish spirits marketand almost 90% of the Irish cider market.

Excise receipts contribute over€1.02 billion per anum to the exche-quer (excluding corporation tax orreturns from exports). This increasesto over €2 billion when VAT, incometax and other taxes are included.

The retail market is worth over€6.4 billion, that is split between over€4.5 billion in on-trade and €1.9 bil-lion in the off-trade (2005)

The market breaks down into beer(51%), spirits (19%), wine (21.5%)and cider (8.5%). Wine is still themajor growth area. The 2006 sectoralgrowth performance showed the beermarket declining by 0.3%, while spiritsgrew by 4.9%, cider grew by 3.7% andwine grew by 7.2%.

CONSUMPTION LEVELSThe amount of alcohol being con-sumed per adult in Ireland has fallenby over 6.7% since 2001. In 2001,14.45 litres of alcohol were consumedper adult (defined as 15 years andolder) in Ireland. In 2006 that figurehad reduced to 13.48 litres. This trendhas now been established for a numberof years. The latest figures confirmthat the decline continued – albeitslowly – in 2006, when the amount ofalcohol consumed per adult reducedfrom 13.52 litres to 13.48 (-0.3%).

These figures highlight that thesupposed trend of rising consumption,which has dominated much debate onthe issue of alcohol, was outdated.Much of the debate is still dominatedby what happened in the 1990s, whenconsumption was rising. However,consumption peaked at the start of thisdecade and we’ve seen a pattern ofslowly declining consumption peradult since then. One of the factors isthat the very high proportion of ‘youngadults’ [late teens, early twenties] isnow maturing and as they get olderthey will typically consume less alcoholthan they did previously. This has hap-pened in every market in the world.

The CSO estimated personal con-sumption of alcohol to be €6.4 billionin 2005. Based on the volume andprice changes in 2006 the 2006, marketis about 4% higher at €6.67 billion.

THE OFF TRADEThe off-licence market has continuedto grow faster than the on-licence sec-tor. This was driven by the multiples’aggressive sales strategy (facilitated bythe abolition of the Groceries Order),and the continuation of longer termmarket factors, including immigrationlevels. While the volume of alcohol hasincreased by 2.58%, the index of retailsales shows that bar sales volume grewby 1% in 2006 as a whole comparedwith 2005. This suggests that off-licence sales volume grew by 4-5%.While the bar sales volume increase of1% is low, it is an improvement on thestagnant performance of 2005(increase of 0.1%)

Over 2006 as a whole, alcoholprices grew by only 1.6% compared tothe total CPI of 4%.

D R I N K S I N D U S T R Y O V E R V I E W

ROSEMARY GARTH, DIRECTOR OF DRINKS, FDII, WRITES ABOUT THE CONTINUED

IMPORTANCE OF THE ALCOHOLIC DRINKS INDUSTRY TO THE IRISH ECONOMY

AND THE ISSUES FACING THE INDUSTRY.

10 FOOD IRELAND

Drinks Industry TakesResponsibility

Rosemary Garth, Director of Drinks, FDII

The Irish drinks industry is a major contributorto the Irish economy.

Page 13: Food Ireland '07/'08

11 FOOD IRELAND

2006 was characterised by overallreasonable growth compared with pre-vious years. This followed the sectoralpattern of recent years, with highgrowth in wine, weak beer perfor-mance but with a strong spirits perfor-mance. Off-licence sales continued toout-perform bar sales but bar salesimproved on the 2005 performance.Alcohol price increases were low.

MARKET TRENDSThere are a number of trends shapingthe drinks market. In general, wine,vodka and cider continue to experi-ence growth. The light beers sector ismoving along at a good pace, primarilydriven by Coors Light, and now withthe introduction of Bud Light, signsare this sector will continue to grow.

It is extremely difficult to establisha new brand from scratch in Ireland.The base is small and initial investmentlevels required are not supported bysales levels, leading to inadequateinvestment and timelines.

There will be a continued trendtowards the off-trade. The primaryreason for consumers staying at homeis family considerations, price aside.The smoking ban and Random BreathTesting are also considerations.

Alcohol is losing share of leisurespend. Restaurants and coffee bars aregaining share, along with other experi-ences, which are giving consumersmore perceived benefit for their invest-ments. As a result of the factors statedabove, pub closures are becomingcommonplace, with an estimated 800pub closures in the past three years.

SERIOUS ISSUESThe industry recognises that there areserious issues with the misuse of alco-hol amongst sections of the populationin Ireland and the industry is commit-ted to working with policy-makers toaddress these problem areas. We fullyshare the concern of policy-makers atthe abuse of alcohol by certain sectionsof the population and we are playing arole in devising constructive policies totackle these problem areas. However,we do not believe that it is necessary,fair or wise to demonise the majority ofpeople who enjoy a drink responsibly,simply because of problems caused bya minority.

The drinks industry fully accepts

the role that it must play in addressingthe issue of alcohol misuse. While a lotof progress has been made, there is nodoubt that more remains to be done. Inrecognition of its responsibility, theindustry has agreed a number of strictself regulatory codes governing adver-tising, sponsorship and placement ofits products. It also set up MEAS(Mature Enjoyment of Alcohol inSociety), the social aspects organisa-tion, whose job is to promote a respon-sible approach to alcohol consumption.

Also, the establishment of CentralCopy Clearance Ireland (CCCI) is agood example which gets remarkablylittle credit. CCCI, which has an inde-pendent board, was set up to examineall advertising copy for alcohol prod-ucts to ensure that it complies withlegislation and the industry’s voluntarycode. Of crucial importance is the factthat in the past three years no com-plaints have been upheld.

RESPONSIBLE APPROACHThe industry’s responsible approachwas recently endorsed by theGovernment when it agreed not toproceed with the Alcohol ProductsBill but to establish the Government’sAlcohol Marketing andCommunications Monitoring Body(AMCMB) which is chaired by PeterCassells and monitors the operation ofthe industry’s Voluntary AdvertisingCode. This prohibits saturationadvertising, placing of drinks adver-tising near schools or churches,advertising on TV when young peopleare watching and wrapping buildingswith advertising, amongst otherthings. The AMCMB is due to reportshortly on the findings of its first yearof operation.

A further recognition of the needfor a comprehensive and co-ordinatedapproach was the creation of a work-ing group established underSustaining Progress to tackle alcoholmisuse. This innovative approachmeant that, for the first time, all thesocial partners including government,industry, trade unions and the com-munity and voluntary pillar set asidetheir differences to focus on develop-ing a meaningful and effective longterm strategy to deal with alcoholrelated harm. The result is a series of29 recommendations aimed at

addressing underage drinking, bingedrinking and drink driving andincludes the development of localcommunity responses, policies to dealwith alcohol misuse in the workplaceand a code of practice for the off-tradesector. An Implementation Group hasbeen set up to oversee the implemen-tation of all of the recommendations,thereby ensuring that a difference willbe made.

While the industry must do allthat it can to minimise the abuse ofits products, others also need to playtheir part. It seems that we sufferincreasingly from a new disease,BSE (aka Blame Someone Else),which threatens to escalate the prob-lem of alcohol misuse. It seems thatwe prefer to point the finger at themanufacturer, retailers or govern-ment rather than look into our ownbehaviour. If we real ly wish tochange attitudes and behavioursabout alcohol misuse, then surely weas consumers or parents need to leadby example. •

D R I N K S I N D U S T R Y O V E R V I E W

Drink exports are worth over €1 billion perannum.

Page 14: Food Ireland '07/'08

Since its conception in 1991,Packex Industries have pro-vided high quality flexiblepackaging to the food process-

ing industry across Ireland and the UK.The success of this company has beenongoing, but the team at Packex are notprepared to rest on their laurels, promis-ing more top grade products and cus-tomer service over the months and yearsahead.

“We have been going from strengthto strength, adding extra products toour range as we go,” reveals IvanCruise, Managing Director of PackexIndustries, a wholly Irish owned com-pany. “We are celebrating our 15thyear in business and will be moving toa larger premises in Rathnew in July –a purpose built facility about a mileaway from our current location.”

Stephen Curtis, Packex SalesDirector, sheds some light on thesecret behind the company’s success:“We offer customers a personal ser-vice. By their very nature, largerpackaging companies are somewhatimpersonal. Our forte is a personalservice at a high level with our cus-tomers.”

INNOVATIONBoth Ivan and Stephen visit clients onsite, stepping onto the factory floorand suggesting more effective and eco-nomical methods of packaging. “Wereveal innovative products to compa-nies and demonstrate the benefits oftheir usage,” Stephen notes.

These levels of expertise and workcommitment come from a wealth ofexperience in the industry. IvanCruise and Stephen Curtis have acombined 60 years experience in thepackaging business: Ivan spent 11years as Sales Manager for Alert

Packaging Ltd, and three years asGeneral Manager of Broderick Bros.Ltd (one of Ireland’s largest food pro-cessing machinery suppliers), beforefounding Packex; in his previous role,Stephen Curtis was Sales Managerwith Fispak Ltd.

SOLID TRADINGRELATIONSHIPS

Packex has developed solid tradingrelationships with all the major foodprocessing companies in Ireland,North and South, including KerryGroup, Dairygold, the DawnGroup, and Glanbia. The companyis also a major supplier of high qual-ity packaging products to the Irishpoultry and fish processing indus-try. Among the extensive range ofpackaging that Packex supplies are:

modified atmosphere packaging –pouches and machinery; vac packpouches; printed casings for theretail market, and in-house cookingcasings; printed film on the reel;printed and clear polythene bags;salmon boards and pouches; EPStrays; and shrink bags.

Packex Industries are exclusiveagents for CVP Systems Ltd, an inter-national market leader in the manufac-ture and distribution of modifiedatmosphere packaging machinery andco-extruded gas flush packaging,based in Chicago, USA. AmongstCVP’s machinery is the A200 bulkpack model, used in the packaging andgas flushing of pork, beef, and lambprimals.

“Also available from CVP is thenew A200 overhead gantry gas flush-

C O V E R S T O R Y

PACKEX INDUSTRIES, WHICH RECENTLY CELEBRATED ITS 15TH YEAR IN BUSINESS,

IS RENOWNED AS ONE OF THE BEST SPECIALIST PACKAGING COMPANIES IN IRELAND.

THIS COMPANY’S SUPERB PRODUCTS AND CUSTOMER SERVICE SEND COMPETITORS PACKING.

12 FOOD IRELAND

Leader of the Pack

Pictured are (seated, l-r): Stephen Curtis, Sales Director; and Ivan Cruise, Managing Director;(standing, l-r): Gerry Shaw, New Products Development Manager; Sarah Kilkelly, Office

Administrator; and Pat Jones, Stores Administrator.

Page 15: Food Ireland '07/'08

13 FOOD IRELAND

ing machine,” explains Ivan Cruise.“This machine is designed for the bulkgas flushing of all types of productfrom fresh meat to fruit and vegetables- increasing shelf life and cutting downon individually packed product. Largequantities of product can now betransported in CVP pouches and sentfor further processing.”

CHANGING MARKETDYNAMICS

Since Packex was last featured on thecover of Food Ireland, in 1996, theindustry has undergone major trans-formations, but Packex has risen tomeet the challenge. “Ten years ago, thevast majority of fresh meat productson supermarket shelves were in EPStrays with PVC over-wrap film. Thesewere put into mother packs, gasflushed and sent to retail,” says IvanCruise. “Now the majority of poultry,fresh meat and fish, for retail arepacked in modified atmosphere pack-aging trays.”

Packex will shortly sign an exclu-

sive deal with a leading Europeanmanufacturer to distribute a full rangeof tray lidding machines. As the com-pany already supplies a range of PP,CPet and APET trays, and is a majorsupplier of plain and printed top-webanti-fog lidding films, it will become aone-stop shop for anybody wishing topack product in modified atmospherepackaging trays.

As well as providing a personaltouch that customers appreciate,Packex Industries is driving packaginginnovation in Ireland. The companyhas spent the last five years workingon new and innovative films, trying toreduce the thickness and gauge offilms and in turn reduce packagingamounts. Manufacturers that onceused a 90-micron film or bag can nowuse 50-micron, almost half the amountof packaging while maintaining thesame shelf life. “Film technologies arerapidly changing and we are involvedin research and development to furtherreduce their thickness,” notes StephenCurtis.

THE ENVIRONMENTALCHALLENGE

“As a self-compliant producer of pack-aging products for the marketplace,Packex consistently meets environ-mental challenges by offering cus-tomers a wide range of recyclablematerials,” explains Ivan Cruise. “Wehave also dramatically reduced theweight of packaging put into the mar-ketplace by changing the structure offilms that we sell - making them just aseffective but a lot lighter.”

From 1991 to 2007, PackexIndustries has proven itself as one ofIreland’s most forward thinking pack-aging companies. The managementteam is constantly in contact with itssuppliers, passing on questions andsuggestions as to how they mightinnovate. There are many opportuni-ties for packing suppliers over theyears ahead, but Packex customersare likely to remain on the cuttingedge of superb innovation and exem-plary service. •

C O V E R S T O R Y

A SHAW THINGIN 2004, Gerry Shaw joined the companyas new Products Development Manager.Gerry has 25 years’ experience in the pack-aging business and worked for a numberof high profile manufacturers of flexiblepackaging, bringing a wealth of knowl-edge to the company. Gerry has devel-oped a number of products for Packex,including OPP wraparound labels for thedrinks industry, PVC sleeves for the dairyindustry and a wide range of products forthe healthcare business.

Stephen Curtis and Ivan Cruise, outside Packex Industries HQ.

Page 16: Food Ireland '07/'08

Last year finished with concernsabout Avian Flu and with therecent outbreak of Avian Fluin the UK, regulators both at

national and European level have to onceagain contemplate an EU-wide outbreakthat could affect the poultry industry,and, by implication, the food industry, ina similar fashion to the foot-and-mouthoutbreak some years ago.

The problem in the case of AvianFlu is that although the EuropeanUnion has been attempting to stream-line the approach of all Member States,national governments have previously‘done their own thing’. Last year, whenthere were outbreaks in South-EastEurope, Germany and Franceannounced that their policy would beto force farmers to confine their poul-try flocks indoors as a precautionarymeasure. The EU’s position is thatsuch a policy is not necessary: and thatthese curbs should apply on a regionalbasis. Governments, they feel, whenfaced with an Avian Flu infection,should establish a 3km protection areawhere poultry must be kept indoors, aswell as a larger surveillance zone of10km around sites where infected birdsare found.

If Member States take the Germanor French route, the question arises ofwhat becomes an organic egg/free-range egg or an organic/free-rangechicken? Unfortunately, at this stage,there seems to have been no prepara-tion at EU level as to the likely confu-sion that will be faced by consumers insuch a scenario – confusion that sadlywill only undermine their confidence inthe safety of the food they purchase.

NEW LEGISLATIONTwo new major pieces of food legisla-tion will come into operation on July 1

2007 and will have major implicationsfor the food retail sector. These are anEU Regulation on Nutrition & HealthClaims and an EU Regulation onFortified Foods (i.e. foods that haveadded vitamins or minerals).

UNDER THE NUTRITION &HEALTH CLAIMS REGULATION: • a ‘nutrition claim’ is defined as one

which suggests or implies that afood has particular nutrition prop-

erties such as ‘low in fat’, ‘low insodium/salt’, ‘source of fibre’,‘source of protein’ . These are alldefined in an Annex to theRegulation: therefore, ‘low in fat’ isdefined as 3g fat per 100g or100ml.

• a ‘health claim’ means any claim thatstates, suggests or implies that a rela-tionship exists between a food cate-gory, a food or one of its constituentsand health – an example might be:‘Source of Protein. Protein buildsstrong bones and teeth’. TheCommission will be preparing a listof such claims in conjunction withMember States which should becompleted by January 31, 2008.After that date, unless a health claimis on that list, then the food companymust have it authorised by applica-tion to the national competentauthority who will seek a scientificevaluation from the European FoodSafety Authority and, finally, a deci-sion from the EuropeanCommission. This procedure will

F O O D L A W

RAYMOND O’ ROURKE, FOOD & CONSUMER LAWYER, EXAMINES THE CHANGING FACE OF FOOD

LEGISLATION, WHICH WILL HAVE MAJOR IMPLICATIONS FOR THE FOOD SECTOR.

14 FOOD IRELAND

New Legislation to Impact on Food Sector

Raymond O’ Rourke, Food & Consumer Lawyer.

Page 17: Food Ireland '07/'08

15 FOOD IRELAND

also be utilised for claims based onnew scientific evidence, diseasereduction claims and claims refer-ring to the health of children.

The aim of the Regulation onNutrition and Health Claims is toensure that consumers are not misledby unsubstantiated, exaggerated oruntruthful claims about foodstuffs.

FORTIFIED FOODS REGULATIONThe Fortified Foods Regulation coverssituations where food manufacturersadd vitamins and minerals to foodstuffssuch as:

• to restore nutrients lost during theprocessing of foods; or

• to enrich foods with nutrients thatthey do not usually contain or con-tain at lower levels.

The Regulation covers the volun-tary addition of vitamins or minerals tofoodstuffs such as breakfast cereals,margarines and spreadable fats. TheRegulation establishes a positive list ofmore than 100 vitamin/mineral formu-lae that can enrich foods.

Annex I of the Regulation lists thevitamins and minerals which may beadded to foods. Annex II lists thesources of vitamins and minerals whichmay be added to foods.

Vitamins and minerals can beadded as long as the resulting productdoes not pose a risk to the health of theconsumer. An important exception isfresh fruit, vegetables or meat, whichshould be preserved in their naturalstate and where such addition will beprohibited. The Regulation sets the cri-teria for establishing maximum levelsfor the different vitamins and mineralsadded to food: these levels have to beestablished by the Commission as ofJuly 1, 2009.

GM FOODSThe other major development in 2006was the publication of the WTO’sDispute Panel ruling on GMOs/GMFoods. The WTO condemned the EUfor its ‘undue delay’ or moratorium inapproving GMO products for a four-year period ending in 2003 and accuseda number of Member States [Austria,Belgium, France, Germany, Italy andLuxembourg] of maintaining unjusti-

fied national bans on GMOs alreadyapproved by the EU to be safe.

On the other hand, the WTOrejected claims by the USA that theEU’s strict labelling and traceabilityrules for GMOs/GM foods were illegaland therefore trade restrictive. In thatcase, the EU can continue to demandstrict labelling of such products. TheEU decided not to appeal the ruling,but the Commission will have to find away to deal with the issue of nationalbans. Although a backlog of GMOs arebeing approved by the EU, there is stilla great divide between those MemberStates in favour of GM foods and thoseagainst, and therefore, it is unlikelythat European consumers will see amajor influx of products with GMingredients/GM foods in the foresee-able future.

PROPOSED LEGISLATIONIn the coming year, those in the foodindustry should be aware of the followingdevelopments. The EU has proposednew legislation on food additives,flavourings and enzymes which are

presently being discussed by theEuropean Parliament. Following a publicconsultation, the Commission is prepar-ing a new Regulation on food labellingwhich will amend the existing labellingrules. It looks likely that the newRegulation will include new measures onthe origin of foodstuffs; misleading termssuch as ‘pure’, ‘natural’; animal welfareprovisions; trans-fatty acids; organic foodand nutrition labelling.

The European Commission alsoplans to review the EU’s new hygienerules to determine whether furtheramendments are needed to strengthenprovisions related to meat inspection,gelatine, and good food safety practices.Finally, as nutrition and the debate onobesity has become centre-stage withdebates in Member States and the recentRies Report on Obesity adopted by theEuropean Parliament, the EU is likely tosoon tackle the issue of establishing EUDietary Guidelines, perhaps in line witha World Health Organisation Report(Nov. 2006) to restrict the advertising offoods which are high in salt, fat andsugar to children. •

F O O D L A W

Page 18: Food Ireland '07/'08

Fifty eight new food researchprojects were granted fundingu n d e r t h e F I R M ( F o o dI n s t i t u t i o n a l R e s e a r c h

Measure) initiative, bringing the totalnumber of projects to 194. These projectsare funded through the Department ofAgriculture and Food under the NationalDevelopment Plan.

In many cases, the new projectsenhance and complement existingresearch ongoing in the universities,research institutes and institutes of tech-nology. Some of the projects are delvinginto new areas of research, ranging fromdeveloping biodegradable chewing gumto assessing mushroom quality andsearching for new food grade enzymes.

THE THIRST FOR RESEARCHNovel preservation strategies are beinginvestigated for non-alcoholic beverages.Scientists are attempting to extend theshelf-life of beer and improve its quality.

A PICTURE OF HEALTHAs consumers battle to eat healthily,coupled with the growth of functionalfoods, researchers are formulating foodscontaining beta-glucans and omega-3,both of which have reputed heart bene-fits. Similarly, foods for diabetics andpregnant women will be created. Theanti-cancer properties of vegetables willbe inspected and ways to increase fruitand vegetable consumption among Irishchildren will be sought.

OUR DAILY BREADBread research is vibrant and new prod-uct development is focusing on glutenfree, reduced salt and low GI breads.

WASTE NOT, WANT NOTThe issue of food waste is a massivechallenge for the food industry andresearch is underway to help. The aimof one project is to remove phosphatesfrom wastewater and examine whetherit can be used as a fertiliser. Other pro-jects aim to show that nutrients fromfood waste can boost soil organic mat-

ter. Likewise, antioxidants in the wastefrom fruit, vegetable and fish processingwill be extracted and added to foods.

THE MEAT OF THE MATTERBeing able to predict the eating qualityof meat is an ongoing area of research.This is supplemented with studies focus-ing on genes for pig-meat quality.Scientists are also searching for bio-markers which identify Irish beef andanswer questions such as “is beef a func-tional food?” and “can CLA-rich beefprotect against heart disease and dia-betes?” A quick and reliable method todetect ham quality is also being devel-oped, while studies will also be conduct-ed to show if high pressure processing issuitable for meat-containing meals.

MILKING DAIRY PRODUCTS Improved information on the qualityand safety of farmhouse cheese, thelactoferrin activity of milk and the stick-iness in milk powders is being generat-ed. Nanotechnology is being explored asa technique to search for functionaldairy ingredients.

BETTER SAFE THAN SORRYAs always, food safety underpins alldevelopments in food research. Projectsfocusing on the reduction of Salmonellain cattle and pigs and the prevalence of

Toxoplasma Gondii and YersiniaEnterocolitica in meat are some topicsof research.

For the poultry industry, issues suchas Campylobacter-free chickens, track-ing and tracing chickens and the anti-Campylobacter properties of seaweedare being addressed.

The National Food ResidueDatabase (http://nfrd.teagasc.ie),which was set-up previously throughFIRM, has been extended and willassist in providing information on therisk that consumers are exposed tofrom pesticides.

Quick and reliable tests to detectListeria, flukicides, mycotoxins and drugresidues in food are being developed.Some research groups are searching forbiopreservatives that protect againstListeria and E.coli. Identifying the strainof MAP in cattle and assessing whetherphytosterols are toxic are also beingexplored.

NEW EQUIPMENT AND SKILLSFIRM has also funded the purchasingof strategic equipment to strengthen theresearch being conducted in Irishresearch institutions. It has also set up aGraduate Development Programme forFIRM researchers to enhance theirskills for a career in the food industry.

RELAY ON HAND TO HELPThe results of the projects are being dis-seminated by RELAY to the Irish foodindustry. The RELAY team organiseworkshops, write and distributeupdates on each project and meet withfood companies to communicate theresults of the projects.

All of the information on each pro-ject and participating institute is avail-able on RELAY’s interactive website,www.relayresearch.ie. As there is somuch research activity underway, it isadvisable to stay in touch withRELAY at www.relayresearch.ie,[email protected] or 025-42321.RELAY is a one-stop-shop for infor-mation on food research in Ireland. •

R E S E A R C H

MORE THAN 50 NEW FOOD RESEARCH PROJECTS HAVE BEEN GRANTED

FUNDING UNDER THE FIRM INITIATIVE.

16 FOOD IRELAND

New Research Projects Underway

Page 19: Food Ireland '07/'08
Page 20: Food Ireland '07/'08

First in Food

Festo Ltd

Unit 5

Sandyford Park

Sandyford Industrial Estate

Dublin 18

Tel.: 01 2954 955

Fax.: 01 2955 680

E-mail: [email protected]

Web: www.festo.com

CRHDCylinder The stainless steel cylinders used in the food

industry must meet stringent requirements.

Festo’s hygienic design products reduce the

times required for CIP (Cleaning in Place) and

SIP (Sterilisation in Place). The CRHD

series features minimal gaps and high surface

quality with a peak-to-valley height Ra of 0.5 -

0.6 μm, which ensures rapid draining

of liquids.

CDVIValve TerminalWe’ve made the control cabinet

redundant. The use of suitable materials such

as PP for the housing, stainless-steel screws

and chemical-resistant PVC for seals on the

multipin connector in the IP 65 enable the

CDVI to pass any test using cleaning agents

from leading manufacturers. More space

between valves simplifies cleaning.

Taking a “shower” is not

a problem.

Page 21: Food Ireland '07/'08

In 2006, Irish seafood sales reachedan estimated €724.6m. The valueof sales delivered to retailers/cater-ers within the domestic market

grew by 17% to €362.4m, while exportsa les amounted to an es t imated€362.2m. Domestic seafood sales to theretail sector grew by 15% to €157.7m,while sales to the food service sectorincreased by 18% to €204.7m.

Outgoing BIM Chief ExecutivePat Keogh said the increase in saleswas mainly driven by the growing con-sumer awareness of the health andnutritional benefits of seafood.

“Approximately half of the increasein domestic seafood sales was of Irishorigin, with the other half being metthrough increased imports,” he said.“In contrast, export sales were up by amere 2% to reach €362.2m. This wasthe result of sharply opposite trends,with pelagic exports falling by 27% (to€78.8m) while increased exports wererecorded for all other categories, themost notable being the increase of 16%in shellfish exports (to €147m).”

Four fifths of exports were sold onEuropean Union markets, with Franceaccounting for 25% of total exportsales, while Great Britain and Spainjointly account for 37%.

EXPORT CATEGORIESIn terms of product category, exportsof all freshwater products includingsalmon increased by 2% in volume to9,280 tonnes and by 17% in value to€49.4m. Of this amount, exports ofsalmon in fresh/chilled form amountedto 5,400 tonnes valued at €29m,reflecting stronger prices in Europeanmarkets last year and the positiveimpact of the EU Minimum ImportPrice on salmon imports from Norway.

Exports of smoked salmon, vol-ume-wise, were at a similar level to2005, with values increasing by 17% toreach €7m. The most significant fea-

ture of the 2006 salmon market wasthe rapid increase in salmon pricesduring the summer season.

Reduced supplies of Irish salmonand greater product differentiation inthe market contributed to higherreturns and greater stability of pricesto producers. The increased produc-tion of organically farmed salmon hashelped reinforce this differentiation.The market in 2007 will be increasing-ly difficult, as it is unlikely salmonprices will reach the levels experiencedin 2006.

However, the evidence would sug-gest that Irish producers have man-aged to create a niche position and,while certainly influenced by trends inthe main markets, are not totally sub-jected to them.

The export of pelagic productsshowed a marked decline in 2006.Exports of mackerel in all forms weredown 37% in volume to 22,200 tonnesand by 19% in value to €35m. In thecase of herring, the decline in volumewas 32% to 14,700 tonnes and by 26%in value to €14m. Exports of horsemackerel declined 20% to 22,700tonnes and by 44% in value to €14m.Exports of whitefish in all formsincreased by 13% in volume to 19,700tonnes and by 14% in value to €67mcompared with 2005.

While Irish whitefish exporters

experienced growth in value termsduring 2006, imports are showing sim-ilar rises in value. Imports of seafoodfor human consumption amounted toan estimated 36,390 tonnes, valued at€144m, representing an increase of6.7% in volume and 15.6% in valuecompared to the previous year.

Iceland and Denmark haveassumed an increasing role as suppli-ers of whitefish, but the UK remainsthe key source for Irish whitefishimports, supplying €29.3m of white-fish to the Irish market in 2006.

Shellfish exports were up 9% involume to 42,785 tonnes and by 16%in value to € 147m in 2006. Theexport value of molluscs, particularlymussels in both fresh and preparedproduct forms, increased by over 30%in value to €63m and benefited fromthe scarcity in supply of mussels fromtraditional European sources. Themore buoyant returns on the freshmarket have led to higher prices forproducers, though the increased priceof raw material for processors has to-date not been fully recouped in termsof higher prices for processed musselproducts.

Exports of Dublin Bay prawns andshrimps were slightly down in volumeterms but maintained their value atover €46m in 2006. The market forcrab products was stronger in 2006,with exports increasing by 18% invalue to €26m on a volume increase of14% to 7,270 tonnes.

Exports of fishmeal and oil wereslightly below the volume of 2005 at19,695 tonnes, valued at €19.5m in2006.

GRANT-AIDED INVESTMENTTotal BIM grant-aided investment inthe seafood sector amounted to€27.6m, supported by national andEU grant-aid of €17m. Aquacultureaccounted for 48% of grant aided

S E A F O O D

BIM IS DOING AN EXCELLENT JOB OF STEERING THE IRISH SEAFOOD INDUSTRY,

WHICH WAS WORTH ALMOST €725M IN RETAIL SALES IN 2006.

19 FOOD IRELAND

Seafood Sales Soaring

Page 22: Food Ireland '07/'08

20 FOOD IRELAND

investment (€13.352m) while totalgrant-aided investment for the futurefleet and sea fisheries amounted to€7.699m and €6.538m for processingand marketing.

Additionally 35 fishing vessels over15 metres in length, involvingBIM/EU expenditure of €11.86m,were withdrawn from the fleet underthe Fleet Decommissioning Scheme,which was aimed at re-aligning fleetcapacity with available fish resources.

SOLID PERFORMANCECommenting on the aquacultureindustry, Pat Keogh, said, “The sectorperformed solidly in 2006 with outputat first point of sale up 10% to €120m,in part driven by higher production offarmed salmon (at 14,500 tonnes) andincreased prices for farmed mussels. Inthe absence of quotas and benefitingfrom buoyant market conditions, theaquaculture industry now accounts for38%, by value, of fish raw materialsupplies and is due to further increaseits share of total fish supplies into thefuture.”

The continued strong focus ontraining and education saw attendanceon BIM training courses up 19% on2005 with 2,098 trainee places, equat-ing to 1,635 individuals availing of oneor more courses. During the year,BIM’s new state-of-the-art mobileCoastal Training Unit was launched,and along with the existing unit visited30 locations around the coast.

“The latter half of 2006 was domi-nated by the work of the Governmentappointed, independent StrategyReview Group into the seafood indus-try, for which BIM provided secretari-at,” noted Pat Keogh. “This report,subsequently adopted by Governmentand incorporated in the new NationalDevelopment Plan 2007-2013, sets outan achievable vision and strategywhich can help to secure a viablefuture for the Irish seafood industry.”

BIM – A BRIEF HISTORYBIM/Irish Sea Fisheries Board is thegovernment agency with responsibilityfor the development of the Irishseafishing and aquaculture industry.

Founded in 1952, BIM is a fullyintegrated organisation whose role andclient base has expanded to cater forall sectors of the Irish seafood indus-

try, providing information and supportservices, including advisory, financial,technical, marketing and training sup-port. These services are deliveredthrough a number of integrated devel-opment programmes, which areadministered by four developmentdivisions, namely: MarketDevelopment, AquacultureDevelopment, Fisheries Developmentand Marine Services.

BIM provides support for therenewal of the fishing fleet, the devel-opment and diversification of fisheries,the development of aquaculture, fish-eries and aquaculture training andseafood market development. The inte-grated nature of BIM support from thesea to the table enables it to most effec-tively address industry developmentneeds and opportunities.

BIM's Head Office is located inDublin and there is also a network ofregionally based officers located incoastal counties with particularinvolvement in aquaculture and fish-eries development, as well as area rep-resentation in Killybegs, Galway,Castletownbere and Howth. Marketsupport services are also providedthrough BIM's overseas offices, locat-ed in Paris, Madrid and Dusseldorf.

NATIONAL DEVELOPMENTPLAN

2006 marked the final year of the vari-ous Irish National Development Plan(NDP) programmes administered byBIM for the sustainable developmentof the fisheries, aquaculture, process-ing and marketing sectors. BIMworked closely with industry stake-holders and the Department ofCommunications, Marine and Natural

Resources, in devising a new sustain-able development strategy thataddresses the issues and opportunitiesfor the industry over the period 2007-2013, having regard to relevant nation-al and EU policies.

STEERING A NEW COURSEKey elements of BIM’s strategy andvision for the future will be shapedby the recent recommendations ofthe Strategy Review Group, appoint-ed by the Irish Government to takean impartial picture of the Irishseafood industry and point the wayforward.

From a marketing perspective, akey feature of this report is the recog-nition and emphasis on the importanceof developing sales and marketingstrategies within the seafood sector, soas to fully capitalise on each tonne offish landed in Ireland.

The report acknowledges the chal-lenges facing the seafood industry, andthe Review Group have made a num-ber of recommendations to addressthese challenges, while recognising theopportunities and potential for growthwithin the Irish seafood market.

Further information on BIM andSteering a New Course, Strategy for aRe-structured, Sustainable andProfitable Irish Seafood Industry 2007-2013 can be found at www.bim.ie •

S E A F O O D

WORLD SEAFOOD CONGRESSTO BE HELD IN DUBLIN

BIM will co-host the 2007 World SeafoodCongress (WSC), a prestigious event thathas rapidly established itself as one of thekey diary dates for the internationalseafood, food safety and health sectors.

BIM has partnered with the Food SafetyAuthority of Ireland and Enterprise Irelandto support the WSC after Ireland emergedvictorious from a global trawl for theCongress’s 2007 host country.700-plusdelegates are expected to attend Dublin’sCroke Park Conference Stadium fromSeptember 25-27 next to participate inthe Congress programme, which will bedominated by the core themes of seafoodand health benefits; nutrition and wellbeing; trade and market access; seafoodstandards and assurance initiatives.

For further information on the WorldSeafood Congress, or to register for theevent, readers should access the WorldSeafood Congress website: www.worldseafoodcongress07.com.

Page 23: Food Ireland '07/'08

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“The Weigh to Solutions”

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Page 25: Food Ireland '07/'08

Good packaging sells prod-u c t s , ” r e m a r k s H u g hStephens, Senior Specialistfor Packaging at Enterprise

Ireland (EI). “Good packaging can rede-fine a product. It can move beyond thebasic function of protection into mar-keting, inventory management… evencustomer service.”

Packaging’s prominence in theIrish food and drink industry shouldnot be underestimated. Print andpackaging is one of the country’s old-est industries, representing over 600companies, 16,500 employees, andgenerating a turnover of around €2.4billion. Packaging and product successare indelibly linked.

“We have a thriving industry inIreland, especially in the areas of self-adhesive labelling, flexible packagingand, to a lesser extent, folded cartons,”

explains Hugh, who has over 30 years’experience in the industry. “There are

some successes in terms of exports toEurope. Larger packaging productssuch as corrugated boxes are not par-ticularly viable for exporting becausethey are so bulky. However, these areindirect exports because they tend togo to multinational companies thatship products out of Ireland.”

ENTERPRISE IRELANDEnterprise Ireland plays a crucial rolein the continuing development ofpackaging. The organisation offerspractical help in the form of mentor-ing, as well as financial assistance inthe form of innovation and productivi-ty improvement grants. EI is partneredwith the UK-based PackagingIndustry Research Association(PIRA), Europe’s largest body forpackaging technical services, and fre-quently uses the Association’s exper-tise at seminars and workshops. PIRArepresentatives also travel to Ireland toassist clients. While the Irish marketmay not be big enough to maintain afull-blown centre of excellence forprint and packaging, EI’s relationshipwith PIRA allows the sector to remainon the cutting edge.

EI is divided into sectoral teams:Human Resource Development,Business Development, Marketing,and Technology. Hugh Stephens fillsthe latter bracket. “We approach asector or client on a team basis andtailor our service according to theclient’s situation, their strengths,weaknesses, and specific needs,” heexplains. “If it happens to be a tech-nology issue, then I liase with theclient. For example, last year I trav-elled to Japan with a client lookingfor new ideas to help the companydiversify.”

P A C K A G I N G

HUGH STEPHENS, ENTERPRISE IRELAND’S PACKAGING EXPERT, ON HOW PACKAGING HAS

MOVED FROM ITS TRADITIONAL PROTECTIVE FUNCTION TO BECOME A VALUABLE

MARKETING AND COST-SAVING TOOL.

23 FOOD IRELAND

Surprise Package!

Hugh Stephens, Senior Packaging Specialist,Enterprise Ireland.

PERFETTI Van Melle, one of the world’s lead-ing confectionery producers, has chosen theinnovative, easy-open and recloseable, AmcorEasyPack system, from Amcor Flexibles, forthe launch of its new range of Klene CandishLicorice sweets in The Netherlands.

“The Amcor Easy Pack concept was chosento reinforce the launch of this completelynew range,” explains David van der Lei,Group Brand Manager, Klene. “The candyitself creates a different sensation, so wewanted the pack to do the same. Seductionand pack design were key in this develop-

ment and we believe the Amcor EasyPackpackaging reinforces the product’s mes-sage.”

This stand up pouch version of the success-ful patented and award winning AmcorEasyPack has been produced by AmcorFlexibles Drammen of Norway. The Klenepacks really stand out on the retail shelfthanks to the new upright presentation.They also have the added convenience ben-efits for consumers of easy opening andrecloseability.

The easy-open feature of Amcor EasyPack isbuilt into the laminate without the need touse extra material and the airtight lapsealpeels away easily when pulled. EasyPacksare reclosed simply by removing a tape toexpose an adhesive strip and pressing theflap back down.

Contact: Amcor Flexibles. Tel: +44 (0) 1452634100.

AMCOR EASYPACK

Page 26: Food Ireland '07/'08

24 FOOD IRELAND

THE IMPLICATIONS OFPACKAGING

In 2007, manufacturers must considerpackaging during the product concep-tion stages, asking ‘What implicationwill the product have on transport,storage and assembly?’ After all, thereare legal and moral implications atstake, particularly in the realm of envi-ronmental issues. Ireland is currentlyahead of it recycling targets and HughStephens praises Repak, the industry’sresponse to environmental legislation,as “a great success”. Nevertheless, theindustry must continue to strive forways to minimise packaging.

“You need to design the productwith packaging in mind,” he says.“Far too often, the product isdesigned in isolation. You must thenprotect the product after it has beendesigned.”

One area of packaging, whileprofitable, clashes with the minimisa-tion premise. “Retailers want prod-ucts that will sit on a shelf for as longas possible. They want products toarrive in shelf-ready formats, ready

P A C K A G I N G

FILLING MACHINES & EQUIPMENT LTD

FILLING Machines & Equipment Ltd is a long-established manufacturer of precision-built pack-aging machinery. The company has been involved in the design and manufacture of its core prod-ucts for 16 years at its premises in Dublin. FM&E Ltd currently employs 14 highly skilledpersonnel, who are involved in the design and manufacture of its machinery.

All FM&E machinery is manufactured using high speed CNC controlled methods, under strictquality-controlled work practices to ensure precision-built, reliable machines, designed tomeet and cope with today’s demanding working conditions.

The FM&E product range includes processing machinery, in particular tumbler mixers andpotato mashing machines/moule. Its core products include filling/depositing machines suitablefor both semi-automatic and fully automatic applications, which can be used for a wide rangeof products, from free-flowing liquides to very viscous pastes.

FM&E Ltd has a broadcustomer base withinthe food industry, andh a s a f u l l r a n g e o fmachinery, suitable forstart-up operation rightup to high-speed pro-duction lines. The com-p a n y a l r e a d y h a scustomers in Germany,France, Switzerland,A u s t r i a , t h e U K ,Thailand, China, thePhilippines and India.

C o n t a c t : F i l l i n gMachines & EquipmentLtd. Tel: (01) 4565311.

AMCOR PUSHPOPAMCOR PushPop, the new easy-open andfun-shaped flexible pack from AmcorFlexibles, has been chosen by EvolutionFoods Ltd for the launch of two variety packsof its roasted seed-mix snack products.

The patent pending, innovative, verticalform fill seal, Amcor PushPop pack has anovel easy open system and is ideal for awide range of products consumed directlyfrom the pack. The easy open system is cre-ated during AF conversion and allows theconsumer to push and pop open the packthrough the centre of the top side gusset. Thebowl-shaped free standing pack, thus cre-ated, has a conveniently wide opening whichgives full accessibility to the product packedinside. The pack is ideal either for single use orfor re-closing with the application of a pres-sure sensitive adhesive coated label.

The Natural Selection Seed Mix PushPoppacks are made by Amcor Flexibles in the UKfrom a laminate of 20 micron natural OPP,reverse printed and laminated to a propri-etary 70 micron white polyethylene. Gravureprinting, lamination to the PE supplied by AFExtrusion UK and application of the Fancy Slit

easy open system were all carried-out at AFS&R assisted by Amcor Flexibles’ UKDevelopment team.

The stackable and stand-up AmcorPushPop offers excellent on shelf productdifferentiation and the entire surface can beprinted, including the top and bottom ofthe pack. Gas tight and gas flushable mate-rial solutions are also available. The AmcorPushPop pack can be run on any VFFS pack-ing machine with 4-side seal facility.

Contact: Amcor Flexibles. Tel: +44 (0) 1452634100.

MEASOM Freer have an extensive stockrange of Scoops and Measures. They nowmanufacture four sizes of Scoop and 13Measure sizes, ranging from 0.5ml to150ml, which can be used in a wide vari-ety of dosage and bulk handling applica-t ions inc luding food process ing,confectionery, catering, baking, food pack-aging, foodstuffs, retail etc.

The Scoops are available in very durablenatural food grade Polyethylene, allowingextensive usage, and the Measures areavailable in Blue food grade Polystyrene.Both are available from stock with coloursto order. Samples are available from theirsales department.

Measom Freer also have extensiveranges of plastic bottles, caps, scoops,measures, boxes, jars, rigid tubes, fas-teners, spatulas, spoons etc. All theirproducts are designed and manufacturedin-house. You'll find your packagingneeds for food, ingredients, seasoning,oils, flavourings, additives, health prod-ucts etc.

Established in 1937, Measom Freer have70 years’ experience in the plastics indus-try and continue to offer a prompt per-sonal service. They offer bespoke productdesign and a printing service for their bot-tles and ancillary products. Bespoke designbottles and injection mouldings can bemade to customers' own requirementsusing their in-house CAD CAM 3D design& quality CNC tool-making facilities.

Contact: Measom Freer & Co. Ltd. Tel:+44 (0) 116 2881588.

MEASOM FREER HAVE THESCOOP ON PACKAGING

Page 27: Food Ireland '07/'08
Page 28: Food Ireland '07/'08

Naas Industrial Estate, Co. Kildare. Tel: 045-874 088 Email: [email protected] Web: www.complas.ie

For all your food packaging requirements

Superfos Food Pots.Superfos is the leading manufacturer in Europe for injection moulded food pots and pails and has been representedin Ireland by ComPlas Packaging for over 10 years.Superfos’ comprehensive range includes food pots and pails to suit all requirements.Food Pots are available in Round, Rectangular or Square, with sizes ranging from 120ml to 5,000ml. All pots aretamper evident and microwavable. I.M.C. post mould label and offset printing are available across the whole range. Pails/Buckets: Sizes range from 2.5ltr to 42ltr. All pails are food grade approved & tamper evident.

Faerch Food Trays, Ready Meals, Cold Food and Snacks.We have the tray to suit you whether it be APET, MAPET, CPET, Co-PP, Ho-PP, or PS. With theFaerch Plast range, we are able to provide you with assistance on sealing films and machinery,if required. In addition, we can deliver loose zap soakers or delivery trays with zap soakersalready in tray. Part of the assortment is available with lid.

Thermoformed / Thin walled.ComPlas Packaging supply an extensive range of thermoformed products for the Salad, Soup Dressing Packaging,Deli Packaging, Ice Cream Packaging, Catering Platters, Snack Packaging and Flexible Packaging Markets.

From our 30,000 sq ft premises, we are able to offer a broad range of products ex-stock. At ComPlas, we constantly search out the market for new products / packaging styles and are always avail-able to discuss your packaging requirements and match your product to the right packaging for you.

Why not call down to our trade showroom to check out what products would suit you best.For more information please contact: Philip Nolan Phone: 045 874 088 Email: [email protected]

Irish Distributors for:

Page 29: Food Ireland '07/'08

27 FOOD IRELAND

for display and merchandising uponarrival, that can be wheeled to thefront of the store with a minimalamount of handling and cost. But thisis causing more packaging to be usedand is not an ideal situation to be in.Shelf-ready packaging is a concern.”

RETAIL PACKAGING TRENDSCurrent retail packaging trendsinclude a move toward reusable con-tainers at the expense of the corrugat-ed box, but packaging’s biggest inno-vation leap is in the area of intelligentpackaging. Manufacturers are nowseeking ways to add value to theirproducts via technologies that giveconsumers added benefits. Toppingthe research list is Radio FrequencyIdentification (RFID), an automaticidentification system that sends signalsfrom product packaging via tags ortransponders.

From the perspective of food anddrink, this technology benefits allstages of the chain. A shopping trolleycan be equipped with a scanner, offer-ing information about each chosenproduct, suggesting complementaryitems, and keeping a list of the chosenitems alongside a price tally. RFIDallows staff to identify the exact loca-tion of any single retail item, handlingcustomer requests quickly and effi-ciently, and retailers can keep a closeeye on stock levels as well as purchas-ing trends. At present, Wal-Mart andMarks & Spencers are piloting RFID.

Hugh Stephens insists that the

advantages of RFID are “far superi-or” to current bar-coding, although “itwill be seven to eight years before thetechnology replaces the cashier.Eventually, the benefits will outweighthe costs and the unit cost of the tagwill fall. RFID has to fall below acent [per product] and I believe thatwill be achieved via print, using amagnetic property in printing inkrather than a separate tag. At themoment, the benefits are proving veryworthwhile, particularly from a mar-keting and track-and-trace point ofview. In time, RFID will replace yourVISA card – people will have non-

contact credit cards.”

INNOVATIONEnterprise Ireland – whose primaryagenda is to grow profitable exportsales for all Irish industry – urgespackaging manufacturers to innovate.Just as the country’s larger foodgroups have proved their mettle on aglobal stage, so too must our packag-ing industry. This requires consider-able R&D investment, says Hugh.

“A lot of the packaging companiesin Ireland are very traditional inapproach,” he notes. “Some think,‘We won’t have to innovate until we

P A C K A G I N G

MAREL (OMX Nordic Exchange: MARL) has announced the launch ofa new corporate identity, Marel Food Systems, adding momentum toits progress in becoming a leading provider of food processing tech-nology around the world. Marel Food Systems is a unified sales and ser-vice front for its four main brands: AEW Delford, Carnitech, Marel andScanvaegt.

Marel has experienced robust external and internal growth, includ-ing the 2006 acquisitions of AEW Delford, UK, and Scanvaegt, Denmark.The resulting changes in both company structure and product portfolioare now reflected in the new corporate identity.

Integrating into one corporate name and one policy is a step forwardthat makes the best use of all the company’s resources. The change isexpected to create more value and deliver better service to customers,while improving interaction and economic benefits within the value-chain.

As a single source supplier, Marel Food Systems will better serve itscustomers and offer complete solutions to all stages of food pro-cessing. The company's internationally known brand names - AEWDelford, Carnitech, Marel, and Scanvaegt - have become a bench-mark for consistent reliability and service and will continue to be mar-keted as such. The company’s new corporate image sends out a clear

message: there are still four companies, a collective force with a uni-fied corporate identity, sharing the same image and the same inno-vative spirit. Marel Food Systems' vision is based on the strengths ofthe individual companies, AEW Delford, Carnitech, Marel andScanvaegt.

“We are innovative in everything we do and we provide outstandingnew solutions and services to the food processing industry in order tocreate greater value for all our stakeholders,” summed up a companyspokesperson.

Contact: Marel Food Systems. Tel: +44 (0) 116 2843500.

MAREL GROUP UNVEILS NEW CORPORATE IDENTITY

SARTORIUS, a world-leader in weighing tech-nology, demonstrates its commitment to inno-vation with the launch of the new Signumseries, a new generation of easy-to-use com-pact industrial scales set to revolutionise indus-trial weighing.

Suitable for use in legal metrology, the newSignum range of compact industrial scalescome in a choice of three innovative weighingtechnologies. The Signum Regular models(SIWR) use a standard weighing system thatcan handle resolutions of up to 35,000d;Signum Advanced models (SIWA) feature amechatronic weighing system offering reso-lutions up to 65,000d; and, the SignumSupreme models (SIWS) are equipped with amonolithic weigh cell that offer resolutionsup to 350,000d.

Both exceptionally fast and versatile, Signumis ideally suited to virtually any job, from sim-ple weighing to more demanding applica-tions, such as counting with automaticreference weight updating.With full connectivity including Profibus and

Ethernet, the Signum’s display and controlunits are easy-to-use. Set-up only takes a mat-ter of minutes and can be either wall-mounted, placed alongside a weighingplatform or on a column.

Signum scales perform well even in roughindustrial environments. They comply withthe latest Atex Category 3 industry standardsso they can be used in zone 2 and 22 haz-ardous areas.

For more information, see www.sarto-rius.co.uk/signum or telephone (01) 8089050.

SARTORIUS LAUNCHES SIGNUM SERIES

Page 30: Food Ireland '07/'08

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Page 31: Food Ireland '07/'08

29 FOOD IRELAND

come under threat’.” Hugh urgescompanies to travel to internationalpackaging conventions and learnskill-sets from the global market.

Great packaging innovation ulti-mately boosts sales. Biodegradablematerials are under development,but these are still a tad expensive

and do not have the same perfor-mance characteristics of traditionalmaterials in terms of shelf life andavailability. However, the benefits ofre-usable materials are proven andwell developed in Ireland. Paperrecycling has been established forthe last 60 years, while glass is also

efficient. “Plastics are a challengebecause they have many differentingredients and formulas that mustbe separated during recycling,” con-tinues Hugh.

RECYCLINGRecycling might sound unsuitablewhen discussing food packaging, butHugh begs to differ: “In food prod-ucts, recycling materials can be sand-wiched between two virgin grades ina laminate. Some people are con-cerned that recycled material mightbe in contact with food, but there isnever an intention for that to hap-pen. It is always isolated within vir-gin material.”

In today’s Irish market, decisionsaround packaging innovation are col-lectively driven. Most of the largeruser groups (pharmaceuticals, multi-nationals, food businesses) employpackaging engineers as part of theirstaff. Retailers, especially the multi-ples, are extremely influential, largelydue to their Repak levy. HughStephens believes that if a food com-pany does not have the technicalexpertise, then larger packaging com-panies should work with them inenvisaging a new form of packagingthat can add value or differentiatetheir product from the competition.Using such a model, the entire Irishfood and drink sector can only rise tonew heights. •

AVERY Weigh-Tronix Ireland, incorporating Eddie Connally & Co., is partof the global weighing solutions group, Avery Weigh-Tronix. Theirextensive product range is used throughout Ireland in all sectors of busi-ness. Indeed, Avery Weigh-Tronix specialise in catering to the specificrequirements of each customer. As well as their core scales product

range, Avery Berkel Ireland also supply a range of labels, designedspecifically for weighing, pricing and product information, slicers, flykillers, knife sterilisers and gas-flush tray sealers. Their entire productrange is backed up by comprehensive customer service. Contact Avery Weigh-Tronix Ireland. Tel: (01) 4000700.

P A C K A G I N G

AVERY WEIGH-TRONIX IRELAND

KLIKLOK Woodman recently installedanother two high-speed packaging lines forHJ Heinz Frozen Foods in Dundalk, toaccommodate increased production on theirrange of Weight Watchers From Heinz readymeals.

Kliklok takes responsibility from producthandling, including tray re-orientation, car-toning and shrinkwrapping. Each Kliklokline contains a Smooth Independent ProductTransfer Unit (SIPTU), a Rotary TransferSystem (RTS), an HSR high-speed end loadcartoner, and a QS600 shrinkwrapper.

The trays are received narrow end leadingfrom upstream equipment, and usingKliklok’s unique ‘smartbelt’ technology, theSIPTU smoothly positions them for entryinto the RTS carousel unit. Recognising thecombination of high speed and the char-acteristics inherent in handling frozen trays,Kliklok developed this unique product trans-fer, orientation and loading system.

The RTS has a series of product controlarms to gently lift each tray and using arotary motion, re-orientate them tobecome broadside leading on entry to theproduct infeed conveyor of Kliklok’s HSRend loader, inserting and closing at up to250 cartons per minute, to a boost capac-ity of 300 per minute.

Filled cartons are checked through an

open flap detector unit, and then collatedand shrinkwrapped on the QS600 machinein bundles of 10 and 12.

Contact: Kliklok-Woodman. Tel: +44 (0)1275 836131. www.klikwood.com.

HEINZ CHOOSES KLIKLOK FOR HIGH SPEED CARTONING LINE

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Page 33: Food Ireland '07/'08

Materials Handling hasbeen defined as “theindustry that makes thesupply chain work”.

However, rarely has one term covered somany different sectors as ‘MaterialsHandling’: the sector includes manufac-turers of materials handling and logisticsequipment, systems and software man-ufacturers, consultants, systems inte-grators and simulators, third partylogistics providers and indeed every-thing needed to move a product at anystage of the supply chain.

Generally, materials handling isconsidered to primarily cover the fork-lift industry but it’s much more thanthat, impacting on every aspect of thesupply chain, including conveyers, ele-vating equipment, industrial trucks,storage equipment and methods, toname just a few sectors included.

The Materials Handling Instituteof America, the world’s biggest materi-als handling association, outlined thekey issues facing the material handling& logistics industry in 2007 as:

• Energy costs and alternate energysources will be critical for manu-facturers and the supply chain;

• Raw material costs, inflation andovercapacity will continue to affectoperations and profitability,although some moderation isexpected;

• The overall state of manufacturingand the continued pressure oninfrastructure due to increasedimports from China and otheremerging markets will continue;

• Significant demographic shifts inprovider and end user markets areexpected due to current andimpending retirement;

• The increased expansion and

sophistication of distribution cen-tres to handle imports means thatmany service sectors will dominateover the next decade, rather thanmanufacturing;

• The increase in internet orders andfulfillment coupled with increasedimports, creates the need forimproved reverse logistics, espe-cially on goods from emerging mar-kets;

• A continued shift from full to bro-ken and mixed-case order picking;

• Emphasis on automation to over-come looming worker shortages.

Here in Europe, FEM (FéderationEuropéenne de la Manutension) is theEuropean federation of national asso-ciations of materials handling, storageand hoisting equipment manufactur-ers. Its 12 members represent morethan 1,000 companies with about110,000 employees, or about 80% of alleligible companies in Europe. With aproduction value of more than €20 bil-lion, this is the largest branch withinthe mechanical engineering sector.

ABB ROBOTICSEasy integration with existing equip-ment designs, substantial space savingsand exceptional versatility are some ofthe many benefits which the newpanel-mounting robot controllers fromABB Robotics offer to users of indus-trial robots.

In addition, because the new con-trollers are supplied in chassis form formounting in the user’s own controlpanel, they make it easy to meet spe-cial requirements, such as hygienicsystems with stainless steel enclosures,and systems which can withstandwashdown cleaning.

Providing all the functionality of

the existing fully enclosed controllers,the new models are just 250mm deep.This makes them particularly easy toaccommodate, while the elimination ofthe integral enclosures allow usefulcost savings to be made.

Fifth-generation products, the newcontrollers have been specificallydesigned to provide end users withsimplified application planning, set-up,operation and maintenance of single ormultiple robot cells. Used in conjunc-tion with the controllers, FlexPendanthand-held terminals, with touchscreens and Windows-style operation,provide an intuitive yet powerful userinterface.

PANEL-MOUNTING ROBOTCONTROLLERS

To ensure maximum versatility, ABB’snew panel-mounting robot controllers

M A T E R I A L S H A N D L I N G

THE MATERIALS HANDLING SECTOR IS PROBABLY THE BROADEST SECTOR IMAGINABLE,

ENCOMPASSING EVERY ASPECT OF THE SUPPLY CHAIN.

31 FOOD IRELAND

Making the Supply Chain Work!

The new panel-mounting robot controllersfrom ABB Robotics.

Page 34: Food Ireland '07/'08

32 FOOD IRELAND

feature a modular design, with sepa-rate modules for robot control func-tions, axis drives and process controlfunctions. This modularity makes iteasy to configure assemblies whichexactly match the requirements of theapplication, as well as making the sys-tems straightforward to service andupgrade.

The new units can each control upto four robots, allowing significanteconomies to be made in multi-robotinstallations. The TrueMove andQuickMove technologies used in thecontrollers automatically optimisemotions for all robots and externalaxes, while MultiMove functionalityallows fully synchronous operation ofmultiple robots, opening up applica-tion areas which would otherwise bedifficult or impossible to address.

Richard Seager, of AEW DelfordSystems, comments, “The new panelmounting robot controller is a hugestep forward from the old system, interms of its design for easy integrationand adaptation to various environ-ments. We assisted ABB on the devel-

M A T E R I A L S H A N D L I N G

Matcon Group Ltd, turnkey providers of IBC powder solutions, recentlyran two conferences on “Lean Manufacturing in Powder Processing” attheir company headquarters in Moreton in Marsh, Gloucestershire, UK.

The programme for each conference spanned two days and includedacademic presentations of current lean thinking as well as real solutionsand case-studies for putting “lean” into practice in powder process man-ufacture.

Topics included:• Manufacturing on Demand• Minimising Work In Progress• Mixing without cleaning• Practical Manufacturing Execution Systems• Efficient Traceability• Packing with total Flexibility• Maximising Overall Equipment Effectiveness OEE

Live full-scale powder demonstrations took place, involving the latestIBC and related technology in sieving, dosing, mixing and packing.

Each of the two conferences was attended by almost 40 powder pro-cessing manufacturers who travelled from the UK, Ireland, Scandinaviaand mainland Europe, representing a wide variety of industries, includ-ing food, pharmaceuticals, printing, ceramics, chemicals, adhesivesand many more.

The attendees showed great interest and very diverse knowledge andexperience on the subject of ‘lean’, which was obvious from thehigh level of questions and interaction throughout. The balance of the-oretical and practical content was highly appreciated. There wasalso ample opportunity for positive networking between attendees,who responded very favourably to the events, as evidenced by someof their comments:• “This has been a valuable 2 days, I have learnt more about how to

develop a coherent lean manufacturing strategy than what I knewover the past 5 years.”

• “On the whole a very enjoyable and informative conference.Definitely some food for thought and some new ideas to pursue.”

• “A well executed conference and I am glad to have benefitted fromothers’ expertise.”

• “Thank you very much. I am looking forward to moving the rela-tionship forward.”

• “Very good conference with well delivered information.”• “The content of the conference would be of great benefit internally

with operational management personnel.”

Owing to the high level of interest in this subject and the success of theabove conferences, Matcon will repeat them later in the year. The nextconference is scheduled for June 27-28 and bookings are already beingtaken. For further information, see www.matconibc.com/conference.

THERMO KING TRACKINGSINCE the release of TracKing from Thermo King in June 2006, customers have endorsed itsvalue to their business. Fleet operators with vehicles traveling as far south as North Africa andas far East as Russia often lack the tools to intervene real time to protect their refrigerated cargoand track their vehicles. Refrigerated loads can be lost in a few hours because of human error,leading to serious financial loss.

TracKing is a unique, easy to use web-based system that allows operators to monitor andmanage their refrigerated fleets right from their desktops. It gives them visibility of their assetsanytime, anywhere.

Communicating directly with the Thermo King Cargowatch, DAS and TKDL dataloggers,TracKing provides the ability to manage the set point, monitor alarms, read door status andget fleet location. Now operators can also download and analyse temperature data remotelyover the Internet, instead of using cables and software. Operators can manage their fleets andtheir drivers with real time vehicle position and journey information.

TracKing’s new geofencing feature allows operators to set a geo fence around multiple vehi-cles to monitor when they enter or leave a location. This is an important feature for operatorsto manage customer delivery schedules, route digressions and safeguards against unauthorizedvehicle movement.

Current fleet management systems aregood for monitoring vehicle location andproviding passive temperature data butthey do not allow operators to activelymanage the temperature.

When used with the SL-400 (SR-2 con-troller) TracKing gives its customers anadditional edge by allowing them toremotely change the set point to fit therefrigerated load, clear alarms, initiatedefrost, perform pre-trips and monitorfuel levels.

MATCON CONFERENCE A GREAT SUCCESS

Matcon Group’s ‘Lean Manufacturing in Powder Processing’conferences were a great success and the company will be repeating

the conferences later in the year.

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Page 36: Food Ireland '07/'08

Silverstream Business Park, Silverstream, Co Monaghan.Tel: 00353 4785177 Fax: 00353 4785199 e-mail: [email protected] Contact: Michael O’Reilly Richard Mulligan web: www.versatilepackaging.ie

EquipmentTray Sealers ThermoformersYoghurt/ Pate Fill SealersCarton FormersCase ErectorsSleevers & PalletisersComplete End of Line SolutionsShelf Ready Solutions

MaterialsMeat, Fish & Poultry TraysGastronorm and Food Service TraysDual Ovenable - CPET, Aluminium TraysMicrowavable Serve-Over ContainersTamper Evident BucketsIce-cream & Salad ContainersShelf Ready Packaging

Anti-fog & Barrier Lidding FilmsThermoform Base & Top WebsVacuum Pouches - Side Seal, & TubularStand-up, Printed and Plain Pouches

Looking for top business performance with the maximum of flexibility? Get your on-site mentoring sessions with

We offer courses specifically tailored to your needs on:

� International Sales Management and Strategic Planning (€440)

� Brand Management (€440)

� Category Management (€440)

� Key Account Management (€440)

� E-Business (Free when you sign up to any of the above courses)

A 15% discount on courses’ fee applies to IEA members.For more information, contact Chiara Mazzetti at 01 64 24 177Or email [email protected]: www.exportfoodanddrink.org

This Project is funded through the European Social Fund (ESF)and aims to make Irish Food and Drink companies more competitive and to reach top quality international standards.

Page 37: Food Ireland '07/'08

35 FOOD IRELAND

opment of this product, as our experi-ence in this field showed there was agap in the market. As such, we werethe first customer to trial the controllerand have found that it sets new stan-dards with its modular concept,ergonomic portable interface and itsability to control multiple robots.”

ABB (www.abb.com) is a leader inpower and automation technologiesthat enable utility and industry cus-tomers to improve performance whilelowering environmental impact. ABBis the world’s leading robot manufac-turer, whether you’re looking for anoff-the-shelf or a tailor-made solution.Indeed, there are more than 125,000ABB robots installed worldwide.

ODENBERG ENGINEERING LTDPWR Robotics and Packaging has beenoperating for five years, delivering highspeed robotic systems for the packagingindustry. PWR primarily sell their prod-ucts to the OEM market and to systemintegrators around the world. However,turn-key deliveries to end-users are astrategic activity that enables PWR todevelop products that will function inreal-world environments.

Represented and integrated inIreland by Odenberg Engineering Ltd(www.odenberg.ie), the PWR productportfolio includes the Unigrabber 2,which they describe as “the new stan-dard for pick and placing”. With its

parallel kinematics, the Unigrabber 2is clean, fast, silent and maintenancefree, and is designed to perform lightto medium Pick & Place tasks.

The Unigrabber 3, meanwhile, isthe ideal robot for high-speed visionguided single picking applications, andis equipped with a direct-drive linearservo Z-axis, capable of achievingextremely high speeds and accelera-tions up to 20G.

The Unigrabber D4 is not onlyfast, but also has the most sophisticat-

ed and user-friendly control and visionsystem. Composite materials and aclean design help to make it the perfectfour-axis Pick & Place system, whichcan be used for single-picking and top-loading applications.

With the Fast-Track, PWR pro-vides a standard grouping solution fora wide range of products. The Fast-Track can create a product batch out ofa continuous single line product flow.The two-axis Pick & Place robot canpick the batch to place it in a package,while the quick-change system enablesusers to remove the two tracks withinminutes for cleaning or format change.

PWR’s Pin-point advanced robotvision guidance gives users the flexibil-ity to put their products into a package(e.g. tray, crates etc.) with a specifiedorientation or to simply detect andremove downgraded products from afast-moving conveyor belt. To achieveoptimum picking of products, accuratemeasurement of the product is neces-sary to determine the pick coordinates.An innovative geometric model findertool is capable of locating a model (ormultiple models) quickly and accurate-ly at any position and angle, at anyscale from 50-200%. The embeddedcontroller transfers real-time pickingcoordinates to the robot controller –the software monitors the calculationspeed of the advanced image process-ing in order to work in real-time. •

M A T E R I A L H A N D L I N G

PWR Robotics and Packaging, represented in Ireland by Odenberg Engineering Ltd, has beenoperating for five years, delivering high speed robotic systems for the packaging industry.

PWR prides itself on developing products that will function in real-world environments.

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pharmafoods

For more information please contact:Pharmafoods Limited, Lower Waterford Road, Carrickbeg, Carrick-on-Suir, County Tipperary.Tel: 051 645 066 / 645 084 Fax: 051 645 033 Email: [email protected] Web: www.pharmafoods.net

Professionals in Liquid Mixing, Cooking and UHT Technology

Get the perfect mixing solution for your testlab.The Limitech mixer is a high quality machine with all thefeatures you need for a perfect test batch.The small 10 Ltr. mixer gives the exact same output as a 6000 ltr.mixer, so when you get your perfect test result you can go directly to large scale production.The mixer isfully scalable which means that you can test and run fullscale production on similar machines.We now offercontinuous heating & cooling systems.

Limitech ProcessingLimitech offers you some of the most efficientprocessing equipment on the market today.Limitech equipment has proven to bring down

production time and produces ahomogeneous productevery time.

Major companies produc-ing preserves have experi-enced that the Limitechpectine dissolver canshorten the pectine dis-solving time to a matter ofminutes.

Large or small scalePharmafoods can deliver equipment for large scaleproduction and small production (down to 10 Ltr.pr. Hour). So whatever your needs may be, we canhelp you get the most out of your product, and youwill experience a reduction in production time.

SGS Ireland LimitedThe SGS Group of companies is the world’s largest organisation in the field of inspection, verification, testing and certification.

Since it was established, the SGS Group has remained dedicated to its independence as a guarantee of its total impartiality. SGS does not engagein any manufacturing, trading or financial activities which might compromise its independence and neutrality. The SGS Group has built its internation-al reputation on a commitment to quality, based on the individual and collective responsibility of all employees at the service of customers worldwide.

SGS Ireland Ltd started operations in August 1993 and employs 450 staff across a network of business sectors including:

• Systems & Services Certification – ISO 22000:2000: Food Safety Management Systems, BRC Global Food Standard, BRC Packaging (IOP),BRC Storage and Distribution, Health & Safety Management Systems: OHSAS 18001, Quality Management Systems: ISO 9001, Environmental

Management Systems: ISO 14001, EMAS, Emissions Verification, Automotive QS 9000/TS 16949, Product Certification and Service Certification Qualicert.

• Oil, Gas & Chemicals Services – Laboratory testing, fuel testing, chemical analysis, gas-free testing etc.

• Consumer Products Services – Import Management, Retail & Supply Support, Performance & Statutory Testing of Textiles, Testing of Toys, Household Goods etc.

• Training Services – Management Systems Training including Food Safety (ISO 22000, HACCP & Hygiene), Quality Management Systems,Environment, Safety & Risk Management. System training Courses.

• Agricultural Services – Comprehensive Cover, Marine Insurance, Quality inspections and analysis, Sampling, Warehousing etc.

• Industrial Services – Pre-shipment and Vendor Inspection, Type Approvals, Vehicle Inspection etc.In December 1998 the SGS Group were awarded the 10-year contract to set up and manage the

National Car Testing Service(NCTS) in Ireland. SGS Ireland have also been contracted by the Department of Transport to undertake and help clear the driving test backlog on their behalf

For more details please contact:Fiona O’Brien, SGS Ireland Limited, Lakedrive 3026, Citywest Business Campus, Naas Road, Dublin 24.

Tel: 01 295 0654 Fax: 01 295 0816 Email: fiona.o’[email protected] Web: www.ie.sgs.com

• Fast mixing (3 min. mixing time)• Uniform mixing• No lumps or “fish eyes”• Double Concentration• Convenient operation level• From 10 to 6000 L.• Low temperature

Test the Labmixer for free inyour own lab.

Please contactus for booking

Your total processing solutions partner

Page 39: Food Ireland '07/'08

SGS Ireland Ltd offer certifi-cation and training servicesfor Irish food companies. Themain services are:

ISO 22000:2005 – Food SafetyManagement Systems

For the first time, there is a food indus-try standard that: • is internationally formulated and

will be internationally recognised;• is a full food safety management

system - exceeding the require-ments of HACCP;

• is applicable for all organisations -right across the food supply chain;

• embodies and maintains the CodexAlimentarius HACCP principles.The most important difference with

standards like BRC and IFS is thatISO 22000 will not have a detailed listof requirements for good practices.But, being realistic, it is impossible tomake a list that covers all such require-ments for all organisations and all situ-ations. However, ISO 22000 requires

the implementation of good practicesand expects organisations to define thepractices that are appropriate to them.And, as a result, the standard makesreferences to several internationallyrecognised codes of practice relating tothe Codex Alimentarius.

BRC Global Standard Food Issue 4& BRC Storage and DistributionStandard The BRC Standard has been in exis-tence since 1998 and has providedretailers and consumers with assur-ance in the food products on theirshelves. Within Ireland’s food industry,the requirement for third party certifi-cation to BRC Global Food is everincreasing. The BRC Standard is com-prehensive in scope, covering areas ofquality, hygiene and product safety.

SGS also provide Certification ofthe BRC Packaging Standard and alsonew BRC Storage and DistributionStandard

GMP B2/B3: Dutch Animal FeedStandards for foreign suppliers(PDV Standard) The PDV (Product Board of theNetherlands) have developed standardsfor the Dutch Animal Feed Industryand included within their series ofStandards is GMP B2 for productionof feed materials and also GMP B3 forthe trade, collection, storage and tran-shipment of feeds. Any foreign supplierwishing to trade in the Netherlands must

comply and have third party certificationto GMP B2/B3 etc. It is a standardbased on HACCP principles and feedsafety, as the feed sector is an impor-tant link in the food production chain.

EUROPEAN CODE OF GOODTRADING PRACTICE –

COCERAL:With the aim of showing more trans-parency of its commitments, the tradehas established this European Code ofGood Trading Practice. This Code wasestablished in order to assure thatgoods are being traded according tobest current professional standards, inaccordance with European legislationand to maintain consumer confidence.This Code applies to traders of rawmaterials for food and feed production.

FOOD SAFETY TRAINING: SGS Ireland offers expert in-house andpublic training in the following areas:- HACCP and Hygiene training to

operator and management;- ISO 22000:2000 training: 1 day

Foundation Training, 2 dayInternal Auditor, 5 day LeadAuditor Training courses (allIRCA Approved);

- BRC Food and TransportStandard training courses.

SECOND PARTYAUDITS/SUPPLIER AUDITS:

SGS, as an independent certificationbody, can provide inspection or secondparty auditing services within the foodindustry on behalf of foreign or localcompanies who wish to audit their sup-pliers. As SGS internationally has anetwork of offices and skilled auditors,second party audits and inspections canbe carried out in over 140 countries.

For further details of any of theseservices, contact: Fiona O’Brien,Management Systems Auditor andFood Safety Tutor, SGS Ireland Ltd.Tel: (01) 2950654 or email:fiona.o’[email protected]. •

C E R T I F I C A T I O N & T R A I N I N G

37 FOOD IRELAND

SGS Offer Food TrainingServices

Page 40: Food Ireland '07/'08

January 1, 2010 is the world-wide readiness date for a newtype of bar code called GS1DataBar - this bar code was

formerly referred to as the ReducedSpace Symbology (or RSS) bar code,but adopted its new public name on 12February, 2007.

GS1 DataBar symbols have twodistinct advantages over the standardEAN & UPC codes in use in the gro-cery sector today. Firstly, they can beused to put bar code symbols on smalland hard-to-mark products, such asfresh fruit and vegetables. Secondly, alot more information than just the prod-uct’s identification (bar code) numbercan be encoded in the same amount ofspace that a standard EAN/UPC barcode symbol uses today.

For the first time, key productinformation such as batch number,expiry date or serial number will beavailable in bar code format at theretail point of sale. This will be a sig-nificant breakthrough for both retail-ers and suppliers alike, enabling themore efficient and timely managementof traceability systems, inventory man-agement and the handling of promo-tions and coupons in particular.

GS1 DataBar sets a new horizon interms of making product informationvisible in the supply chain and willenable greater collaboration betweentrading partners. Additionally, theGS1 DataBar bar code symbol willalso help pave the way towards EPC(RFID) adoption in the future.

DATA SYNCHRONISATIONMeanwhile, GS1 are heralding a newera in product specification manage-ment, as the Irish FMCG Sector pre-pares to adopt new standards for dataquality.

Changes in our trading environ-ment, both locally and globally, arenecessitating an ever increasingdemand for information about ourproducts to be collected, stored andshared. These drivers for additionalinformation include legislative require-ments (such as traceability and recy-cling), new sales channels (such asonline shopping) and the ever presentneed to cut costs to preserve margins.

The real issue with data manage-ment is keeping it up-to-date: ensuringit is accurate and that at all timeseveryone has an identical copy of thedata. It is when there are variations inthe information held by different par-ties that problems arise throughout

the supply chain. Rejected orders,invoice matching difficulties, delayedpayments and product out-of-stocksare just some of the problems. Newproduct launches, promotions andchanges to existing products all con-tribute to make data management amammoth task.

The problems and costs associatedwith inaccurate or ‘bad’ data havebeen of growing concern to the indus-try in recent times. Companies theworld over have been discussing waysthey might collaborate to improve dataaccuracy and quality. These discus-sions have given rise to a solutioncalled GDSN or the Global DataSynchronisation Network.

B A R C O D I N G & L A B E L L I N G

THE LATEST DEVELOPMENTS FROM THE BAR CODING AND LABELLING SECTOR, INCLUDING

THE LAUNCH OF A NEW BAR CODE SYMBOL, GS1 DATABAR, TO MEET MORE DEMANDING

BUSINESS AND CONSUMER NEEDS, THE NEW ERA OF DATA SYNCHRONISATION

AND THE RFID REVOLUTION CONTINUES.

38 FOOD IRELAND

Cracking The Code!

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Page 42: Food Ireland '07/'08

Agri-Food and the Environment10 honours level degree programmes covering the entire food chain fromproduction to the consumer, and the natural and managed environment.If you are keen on pursuing a qualification in Animal Science that

focuses on Equine Science, then this brand new four year honoursdegree programme is for you.

For further information on the BAgrSc programme contact:UCD Agricultural Science & Veterinary

Medicine Programme OfficeT: +353 1 7167194

[email protected] www.ucd.ie/agandvet

New BAgrSc Degree Programme Option for students entering in 2007/8

BAgrSc Animal Science – Equine (DN049)

2007-8 Degree OptionsCAO Code Degree ProgrammeDN040 Food Science DN042 ForestryDN043 Food and Agribusiness Management DN044 Agri-Environmental Sciences DN045 Animal and Crop Production DN046 Animal Science DN047 Engineering Technology DN048 Horticulture, Landscape & Sportsturf ManagementDN049 Animal Science - EquineDN010 Agricultural Science

Page 43: Food Ireland '07/'08

41 FOOD IRELAND

GLOBAL DATASYNCHRONISATION NETWORKEssentially, GDSN is a global networkof product databases (called datapools) which store and exchange prod-uct master data. Each of the GDSNdata pools has been built in accor-dance with global data and e-messag-ing standards (GS1 Standards) whichenables them to exchange data bothwithin the local market and across bor-ders.

The use of these data pools hasincreased rapidly in the last number ofyears, with suppliers and retailers bothreporting significant savings and effi-ciencies. A major benefit will undoubt-edly be the availability of timely andaccurate new product and promotionalproduct data, which, it is accepted, hasbeen the source of major problems andlosses for suppliers and retailers in thepast. The experience of retailers suchas Wegman’s, a leading East Coast USretailer, provides an impressive busi-ness case for the use of GDSN forsupplier and retailer alike.

The benefits of using data pools areclearly documented in a recentAccenture report, ‘Synchronisation –the Next Generation of BusinessPartnering’. Benefits and savings havebeen seen across-the-board, fromreductions in freight and transportcosts (2-8%), improvements in directstore deliveries (9%) and in the time ittakes to check deliveries and signifi-cant improvements in the streamliningof administrative activities. For exam-ple, Wegmans has reported a 50%increase in productivity for employeesentering new line information and an8% improvement in accounting admin-istration costs.

THE IRISH EXPERIENCEIn recent times, the Irish grocery tradetoo has been working hard to establisha GDSN compliant data pool for theIrish market.

“The advent of the Irish Data Pool

is GS1 Ireland’s response to therequirements of the user community ofretailer and supplier member compa-nies for the more timely exchange ofaccurate product data, which will helpto ensure greater supply chain efficien-cy for all,” explained Jim BrackenCEO of GS1 Ireland. “It will provideIrish suppliers with a shop window forother GDSN retailers abroad and, ofcourse, it will give Irish retailers theopportunity to view products listed inoverseas data pools which have GDSNconnectivity. It is also important tonote that the Irish data pool has beendesigned to meet the requirements ofboth trading in Ireland and abroad.”

The key benefits of the GS1Ireland Data Pool Service will be:1) Suppliers will only need to upload

their product information once inorder to share it with all of theircustomers;

2) Changes and new product launch-es will also only have to beuploaded once in order to notifyall trading partners;

3) Data accuracy will be improved,thanks to the rigorous checks thatthe data will have to pass before itis added to the data pool;

4) Time spent managing productinformation and form-filling willbe dramatically reduced.

GS1 Ireland is currently workingwith suppliers and retailers to ensurethat the benefits of high quality, syn-chronised data are achieved by Irishcompanies. For more information aboutdata synchronisation and GDSN contactGS1 today or log on to www.gs1ie.org.

RFIDGS1 is also heavily involved in theroll-out of RFID (Radio FrequencyIdentification), and reports that thepace of EPC/RFID adoption continuesto accelerate. EPCglobal Inc, theRFID arm of GS1, the not-for-profitsupply chain standards organisation,has announced that it has passed the1,000th subscriber benchmark, withthese 1,000 subscribers across 12major industries joining EPCglobal toenable accurate information and prod-uct visibility in the supply chain usingRFID technology

“Today more than 1,000 companiesacross the globe benefit from the stan-dards that have been developed since

our inception in 2003,” said ChrisAdcock, President of EPCglobal Inc. Inall, 12 major industries and 51 industrysegments are represented in EPCglobal.

“Although EPCglobal maintainsstrong ties to its first industry partner,consumer packaged goods, today oursubscriber companies represent a widerange of industries, from healthcareand life sciences to transportation andlogistics, footwear and apparel, andaerospace, automotive and high tech-nology,” said Adcock.

In only three short years, theEPCglobal community has ratified sevenglobal standards, which has acceleratedthe development of hardware and soft-ware products for EPC/RFID imple-mentations. More than 45 hardware andsoftware products have been certified byEPCglobal and are on the market.

The past few months have yieldedseveral significant developments forEPCglobal including ISO ratificationof the UHF Gen 2 Air Interface proto-col, the formation of the HF AirInterface Working Group and theUHF Air Interface Working Group,which is looking at the security fea-tures needed for item level tagging.

“At Procter & Gamble, EPC/RFIDprovides us with the means to see ourproducts move from the point of pro-duction to the point of sale,” said DickCantwell, EPC Team Leader, Procter& Gamble and Chairman, EPCglobalBoard of Governors. “The technologyallows us to watch every step betweenthose two points, which results in amore accurate, safer, and more securesupply chain.” •

B A R C O D I N G & L A B E L L I N G

Page 44: Food Ireland '07/'08

QUANTUM E WATER BOILERFROM CATERQUIPCalomax, manufacturers of auto-fill water boilers for catering appli-cations, have launched a brandnew model, with Caterquip. TheQuantum “E” is counter-top boilerwith a unique lockable push-buttondispense system, incorporating anenergy saving system.

An economy function is not new: ithas featured in some Calomax boil-ers for the past 20 years. However,with environmental impact and spi-ralling energy costs in mind, thecompany has decided to re-intro-duce it on their new range.

The unique function of the Quantum “E” is the key-controlleddispense system: access to the boiling water can be restrictedand controlled in environments where health and safetyaspects are paramount.

For more information, contact:

Tel 01 4011858

Fax 01 4011857

[email protected]

Michael HillCaterquip LtdUnit q19 Greenogue Business ParkRathcooleCo. Dublin

Page 45: Food Ireland '07/'08

Un i f o o d , a l o n gestablished spe-cialised ingredientsuppl ier and a

division of Shamrock FoodsLtd, recently hosted a uniquebakers’ conference in CrokePark.

‘Born To Bake’, whichwas held in conjunction withUK ingredient specialists,Cereform, showcased the lat-est new products available tothe sector, and also included adiscussion on current andemerging trends which areaffecting the bakery trade inIreland. With the bakery businessundergoing dramatic changes over thelast decade, this event proved to beboth timely and noteworthy.

EXTENSIVE PRODUCT RANGEThe extensive range of products whichCereform have to offer was evident atthe event. Matthew Green, R&DManager with Cereform, highlightedthe company’s passion for innovationand new product development. Of par-ticular interest was the company’s newrange of ‘clean label’ products. As thedemand for additive-free ingredientscontinues to increase, Cereform haveused the latest enzyme technology toformulate a selection of non-soya con-ditioners that are both emulsifier freeand ‘e-number friendly’. This technolo-gy also allows bakers to take advan-tage of a longer shelf life.

In an effort to capitalise on thegrowing health and wellness marketand consumer demand for healthierproducts, Cereform also highlighted arange of ingredient solutions whichhave low fat and sodium contents, toname but a few.

R&D PROJECTSIn addition, Cereform showcasedother research and development pro-jects which they have underway. Cake

improvers will enhance thesoftness of the product withoutaffecting the quality and arebased on a new enzyme tech-nology. Egg replacement isanother technology which theyare exploring, and when com-pleted, it will act as a costeffective partial or totalreplacement of egg in cakesand other bakery products.

As part of AB Mauri, amultinational employing over35,000 people worldwide,Cereform have the ability tooffer a wealth of products andservices to the bakery sector.

Being one of the leading ingredientsuppliers in the country and the largestimporter of dried fruit, Unifood has awealth of experience and expertise inthe bakery business in Ireland.Together with their close relationshipswith the leading bakeries, Unifoodintend to capitalise on this technologyto increase their service offering to theIrish bakery trade. •

B A K I N G

‘BORN TO BAKE’ WAS THE TITLE OF A UNIQUE BAKERS’ CONFERENCE

HELD RECENTLY IN CROKE PARK.

43 FOOD IRELAND

Unifood & Cereform HostUnique Bakers Conference

Delegates listen attentively as Matthew Greenof Cereform highlights the latest new product

developments.

The extensive range of products whichCereform have to offer was evident at the

event.

Pictured at ‘Born To Bake’ are Vivion Powney and Denis Lynch ofUnifood, with Richard Westaway of Cereform Ltd.

Page 46: Food Ireland '07/'08

Internationally, the Food and Drinksector has never been more com-petitive. Irish companies, if theyare to prosper or even survive in

this increasingly competitive environ-ment, as a matter of urgency, must stayone step ahead of their internationalcompetition. They can do this by keepingthemselves well informed of all new poli-cies and how they are implemented,changes in consumers’ habits, new trendsin the sector and a myriad of other issuesnecessary to compete successfully.

The food and drink industry isincreasingly challenging and competi-tive. Total exports of Irish goodsreached €88.5 billion in 2006 of whichIrish food and drink exports accountedfor €8 billion to 120 countries world-wide annually. This creditable exportperformance shows Irish food exportsgrowing by 8% compared to 2005.Drink exports grew by over 14% dur-ing the same period. If Irish food anddrink companies are to continue togrow and develop in export markets,then customised and tangible supportis vital.

To ensure that such support isavailable to Irish companies, Food andDrink Export Ireland, the Food andDrink Division of the Irish ExportersAssociation (IEA), was created to pro-vide the assistance that Irish food anddrink companies require to enhancetheir business performance in thehome market and to increase theirsales abroad.

MEMBERSHIP OF THE IEAIn order to access the range of assis-tance and programmes specificallydesigned to meet the needs of food anddrink companies, membership of theIEA is the first step. As a member of

the IEA, companies can access a rangeof services and programmes which willenable them to achieve maximumresults in terms of sales and marketingstrategies, revenue and businessexpansion.

Membership of the IEA gives com-panies full access to a vast array ofbenefits designed to back-up Irish foodand drink companies in competing inthe international arena.

The IEA’s programmes aredesigned specifically to cover key busi-ness areas such as sales and marketingstrategies, export strategies and inter-national best practice. Major pro-grammes include the Accel Food andDrink Export Project; Celtic Recipesfor Business Success and the TrueMarketing Extension Programme

THE ACCEL FOOD AND DRINKEXPORT PROJECT

The Accel Food and Drink ExportProject offers customised training forfood and drink companies on-site.Flexibility is the core feature of thisProject and provides owners and man-agers of companies with a practicalperspective through the followingcourses: International SalesManagement and Strategic Planning;Brand Management; CategoryManagement; Key AccountManagement and E-Business. Tailoredtraining in these areas positions theIrish food and drink company to bemore competitive, to increase its prof-its, to boost its business performanceand to reach top quality internationalstandards.

I R I S H E X P O R T E R S A S S O C I A T I O N

THE IRISH EXPORTERS ASSOCIATION PROVIDES VITAL SUPPORT FOR FOOD AND

DRINK FIRMS WISHING TO BREAK INTO OVERSEAS MARKETS.

44 FOOD IRELAND

Breaking Into ForeignMarkets

Pictured are (l-r): John Whelan, IEA; Ann Rudden, MD of Aine’s Chocolates; Monica Duff, IEA;Chiara Mazzetti, IEA; and Theresa Reilly.

Page 47: Food Ireland '07/'08

45 FOOD IRELAND

The innovative aspect of the AccelProject is the format, which comprisesa mix of on-site mentoring within thecompany and group workshops. Mostcompanies that benefited from thesecourses in 2006 have already signed upto the second level of the same courseas result of excellent results they hadat first stage. This Project is fundedthrough the European Social Fund(ESF).

THE CELTIC RECIPES FORBUSINESS SUCCESS

The Celtic Recipes for BusinessSuccess Project aims to identify, devel-op and share marketing best practicein food and drink micro enterprisesand SMEs in Ireland and Wales.Participating companies benefit fromfirst-class skills development material,such as a DVD and a workbook illus-trating the key marketing success fac-tors of well-established Irish andWelsh food and drink companies. Intotal, 12 case studies of best businesspractice of Welsh and Irish companiesare presented.

Irish case studies include LirChocolates, Olhausen’s Ltd, StableDiet Ltd, J&L Grubb Ltd, E.

Flahavan & Sons Ltd and Glenisk.The DVD also contains interviewswith the managing directors of thesesuccessful companies. The full packageincludes three days of one-on-onementoring sessions run by specialistsand the DVD with accompanyingworkbook illustrating best practice.

This European RegionalDevelopment Funded (ERDF)Interreg IIIA project is intended tohelp enterprises in rural areas andSMEs to increase their marketing ori-entation.

THE TRUE MARKETINGEXTENSION PROGRAMME

The True Marketing ExtensionProgramme is aimed at the UKSpeciality Food and Drink market.This market is currently valued at€7.5 billion per annum which, by anystandard, makes it an attractive andprofitable market for Irish food anddrink firms.

The True Marketing ExtensionProgramme consists of a series of men-toring and training seminars which aredesigned to assist Irish food and drinkcompanies to develop and expand theirbusiness in the UK market. Through

the mentoring component, an appoint-ed Professional Export Adviser willprovide companies with practical busi-ness mentoring, assist in designing anddeveloping a company’s UK marketexport plan and strategy, as well asidentifying the most suitable distribu-tion channels for a company’s prod-ucts.

BENEFITS OF MEMBERSHIPThe Irish Exporters Association, asidefrom the programmes outlined above,also provides a range of other servicesand benefits to its members.

On a macro level, the IEA providesa voice to companies by representingmembers’ interests at the highest leveland providing key networking oppor-tunities.

On a day-to-day operational level,the IEA provides its members with arange of services, including expertassistance and advice on internationaltrade matters; regular communicationon the latest national and internationaldevelopments affecting trade; a rangeof export training programmes; notifi-cation of business opportunities and avisa and export documentation andlegalisation service. •

THE EXPORT CHALLENGEHow can you be sure that your company isready to run an export development cam-paign? Bearing in mind that profits willonly arrive and increase over a medium tolong-term period, five essential points canhelp predict success in external markets:

• A domestic business with a solid baseis a starting point to break into exportmarkets;

• Large availability or adaptability of pro-duction capacity;

• Stability of available supply;• Financial resources available during

the whole export process;• Specialised staff.

CONTACT DETAILS:For more information on any of the IEA’sprogrammes for the Food and Drink sectoror to find out more about the benefits ofbecoming a member of the Irish ExportersAssociation, please contact: ChiaraMazzetti, Marketing Executive, on 016424177, email: [email protected]; or Clare Reynolds, ProjectManager , on 01 6612183, emai l :[email protected]. For further infor-mation, see www.irishexporters.ie &www.exportfoodanddrink.org.

I R I S H E X P O R T E R S A S S O C I A T I O N

Pictured are l-r: Monica Duff, IEA; Jim Healy, MD of Wicklow Fine Foods; John Whelan, IEA; andChiara Mazzetti, IEA

Page 48: Food Ireland '07/'08

In today’s cost conscious businesssector, there are many win winsto be gained through the smallestof changes in one’s own daily rou-

tine. Product packaging has become aprime example of this win-win scenario.By reducing packaging usage by just3%, 1 milion gigajoules of energy issaved: this is good news for the envi-ronment, absolutely, but it is also goodnews for industry, who see cost reduc-tions in packaging, and for consumers,who save on excess packaging and recy-cling activities.

The total environmental impactand the carbon footprint of both pack-aging and product are major consider-ations in today’s best practice strate-gies. Reducing the environmentalimpact can only be successful if theentire packaging production chain istaken into account. • 1 million Gigajoules of energy

could be saved with a 3% reduc-tion in packaging usage;

• Packaging recycling is at an alltime high of 60%.

Repak, the packaging waste com-pliance scheme, will be assisting itsmembers in the calculation of the car-bon and environmental impact of theirpackaging supply changes.

REPAK/EPA PACKAGINGPREVENTION PROGRAMME

In a bid to introduce best practice intoday’s industry and to curb the grow-ing packaging rate, Repak and theEPA have announced the launch of a€200,000 packaging prevention pro-gramme to help Irish industry reducethe amount of packaging on theirproducts.

The Repak/EPA ‘Packaging WastePrevention Programme’ aims to utilise

the best indigenous and internationalexperience and practice to educate andpromote improvements in packagingutilisation.

Waste prevention and minimisationmeans using less material to get a jobdone. This “stop waste before it hap-pens” approach is an integral part ofhow industry now approaches packag-ing decisions: avoiding over-packaged,disposable, and non-reusable or non-recyclable products where possible.This is a process of continuousimprovement. Good design can play ahugely supportive role in determiningwhere packaging can and should con-tain a high proportion of recycledmaterial.

INDUSTRY BEST PRACTICERepak has already identified a numberof best practice examples from amongits members, which show how Irish

industry is already adopting a verypractical prevention approach to pack-aging materials. These include exam-ples of savings on transit packaging,light-weighting of packaging productssuch as bottles and cans, and savingsachieved through switching somematerials to more recyclable materials.

The Repak/EPA Packaging WastePrevention Programme will be co-funded by the EPA and Repak as partof the National Waste PreventionProgramme (NWPP).

The programme measures will see:• a series of awareness raising

seminars;• a ‘what is best practice in

packaging’ website;• a supply chain benchmarking

study;• exemplar best practice case

studies;

W A S T E M A N A G E M E N T

REDUCING PACKAGING USAGE, EVEN BY A SMALL PERCENTAGE, COULD HAVE MAJOR

IMPLICATIONS FOR THE ENVIRONMENT, AND YOUR BOTTOM LINE. WE EXAMINE THE

CHANGING TREND OF WASTE MANAGEMENT TOWARDS MINIMISATION AND PROFILE

THE NEW REPAK/EPA PACKAGING PREVENTION PROGRAMME.

46 FOOD IRELAND

It’s a Wrap!

Pictured at the launch of the Repak/EPA Packaging Prevention Programme were Dr Gerry Byrne,Chairman of the National Waste Prevention Committee and EPA Programme Manager; Andrew

Hetherington, CEO of Repak; and Minister for the Environment, Dick Roche TD.

Page 49: Food Ireland '07/'08
Page 50: Food Ireland '07/'08

48 FOOD IRELAND

• consumer research study on pack-aging preferences and purchasebehaviour;

• Packaging Design Awards aimedat promoting examples of bestpractice;

• Development of a carbon footprint calculator for membercompanies;

• Development of a interactivehouseholder carbon footprint cal-culator.

POSITIVE IMPACTThe programme was officiallylaunched at the Enterprise Irelandbuildings in Glasnevin, by Minister forthe Environment, Heritage and LocalGovernment, Dick Roche, TD, withadditional presentations by Dr GerryByrne, Chairman of the NationalWaste Prevention Programme and

W A S T E M A N A G E M E N T

OUTLINED below are some current examples ofpackaging prevention strategies adopted byIrish companies:

1. Diaego BaileysDaiego Baileys prevents almost 53 tonnes of

cardboard (over 900 trees) and 378tonnes of glass (1.2 million glass bottles)coming to market every year thanks tothe innovative industrial design of itsnew bottle, introduced in 2004.

2. eircomWith broadband sales increasingsignificantly, eircom investigatedways to reduce the packaging of itsbroadband product without reduc-ing its effectiveness, but all to meet

the increasing demands for the product. It prevented astaggering 15 tonnes of cardboard reaching the market(over 250 trees) by reducing the amount of cardboard

required by15%. It usedone materialinstead of two anda l so reduced theamount of ink used.

3. Tetra PakTetra Pak developeda new stronger butlighter inner plasticcoating for its bever-age cartons, resulting

in the weight of all its products reducing by 3% and also sav-ing 4% on the Gross Energy Requirement of producing it.

4. C&C a) By redesigning the way it transports 9x2 Litre packs of 7Up,C&C removed cardboardrequired by 100% and theamount of plastic shrink wraprequired by almost 31%. Thismeans, every year, 290 tonnes(or almost 5,000 trees) of card-board is prevented from reach-ing the market and 68 tonnesof shrink wrap.

b) By changing theRitz PVC sleeve to aPET sleeve, C&C intro-

duced a more recy-clable product( P E T ) a n dreduced thepolymer usageby 6.4%.

5. MusgraveGroupIn their chilledfood portfolio,Musgrave discov-ered that by sub-st i tut ing theircardboard sleeves

with labels, they would save 17gof packaging per unit. Their totalready meal sales alone amountto 1m units, translating into awasted saving of 15 tonnes and€57,500 per annum.

CASE STUDIES

Page 51: Food Ireland '07/'08

49 FOOD IRELAND

EPA Programme Manager, and DrAndrew Hetherington, ChiefExecutive, Repak.

“We are calling on Irish industryto engage in the challenge and seewhere they can make a direct posi-tive impact on the future of the Irishenvironment,” explained DrHetherington, at the launch. ”Areduction of just 3% of packagingmaterial could prevent over 25,000tonnes of packaging waste reachingthe market. In an era of depletingnatural resources, rising CO2 con-cerns and increasing waste manage-ment costs, this programme will helpprevent avoidable packaging.”

At the launch of the preventionprogramme, John Curran fromMusgrave Group spoke of the mas-sive savings they have achieved viareduced packaging on some of theirmost popular products. On theirchilled goods and ready meals, theydiscovered that by doing away withthe cardboard outer-sleeve, usinginstead a packet label, they werereducing their waste by 15 tonnesper annum, a monetary saving of€59,500.

PACKAGING MINIMISATIONAs packaging recycling rates havereached an all-time high of 60%, there

has been much debate on productpackaging minimisation and preven-tion. The rationale for reducing the

W A S T E M A N A G E M E N T

FOOD Surplus Management (FSM) have opened a new state-of-the-art pro-cessing facility at Trim, Co. Meath, which is now fully operational andemploys 25 people. The company was also one of the first in Europe toreceive a “Category 3 Intermediate Plant License”, which permits FSM torecycle packaged waste food into products for the pet food, animal feed,technical and bio-fuel industries.

Speaking at the official announcement of the Plant Licence, Minister forEnterprise, Trade & Employment, Micheál Martin TD, said, “There are sig-nificant opportunities for Irish companies in all areas of waste recycling. FoodSurplus Management is an excellent example of an Irish company providingan innovative solution to address the problem of packaged food waste.

“Recycling waste food is an extremely beneficial activity from both a busi-ness and environmental perspective. FSM create value-added prod-ucts for sale in international markets by providing the Irish manufacturing,wholesale and retail food sector with an EU compliant solution forhandling high quality packaged waste food.”

Niall Lord, Sales & Marketing Director at FSM said, “Food SurplusManagement offers the Irish manufacturing, wholesale and retail food indus-try a cost effective and environmentally compliant alternative to landfill. FSMcurrently provides this service to many of Ireland’s key food producers anddistributors, including Musgrave Group.”

Meanwhile, Food Surplus Management were recently awarded the UlsterBank Invoice Finance and Irish Independent Business Achievers Award forMarch. “We are delighted to have won this prize and to be shortlisted forthe overall Business Achievers Award,” noted Niall Lord. “Our company isan example of how you can succeed in business if you identify a niche inthe market. We recognised a demand and sought to meet it, the concept

was as simple as that.”

“With environmental concerns at the top of the business agenda, companiesneed to reduce the quantity of their waste that goes to landfill. FoodSurplus Management offers food manufacturers and retailers a solutionwhich is both environmentally compliant and cost effective to business,”said Tom McEnaney, Business Editor, The Irish Independent.

FOOD SURPLUS MANAGEMENT OPEN NEW RECYCLING FACILITY

Pictured at the presentation of the Ulster Bank Invoice Finance andIrish Independent Business Achievers Award to Food Surplus

Management are Patricia Clements, Senior Manager, Ulster BankInvoice Finance, Pat Maher, Executive Director, Enterprise Ireland and

Adam and Niall J Lord of Food Surplus Management.

Page 52: Food Ireland '07/'08

50 FOOD IRELAND

amount of packaging surroundingproducts is clear, both from an envi-ronmental and a cost perspective.However, the debate needs to takecognisance of the complexities of theproduction cycle, the nature of pack-aging (in terms of attractiveness toconsumers and physically protectingthe product), consumer demands andthe long transit distances that modernday products need to make.

In line with many innovations, con-sumer demands play an importantpart. Many consumers have indicatedstrong interest in buying products withless packaging and are actively encour-aged to recycle any packaging via themany avenues available to them.

CHANGING DEMOGRAPHICSHowever, these prevention and min-imisation strategies must also takeaccount of our personal demographicsand other consumer requirements.

Smaller households are on theincrease in Ireland. The averagehousehold size has fallen from 4.01 in1966 to 2.94 in 2002. Single-personhouseholds now account for more thanone in five of all households. Thismeans that many consumers are look-ing for smaller packs and more single-serve portions in a bid for convenienceand mobility, and this has significantimplications for product packagingdecisions.

With more and more smallerhouseholds vying for this ‘convenient’option, the question is then asked,‘where does this packaging responsi-bility lie’?

Do packaging decisions lie with the

manufacturer or with the consumer?The retail industry will use the old

adage of ‘Consumer is King’: in effect,it is the consumer and societal trendswhich dictate what they wish to buyand how they wish to buy it. However,consumers will also argue that theycan only buy what is made available tothem.

This chicken and egg scenario hasled to certain ‘finger pointing’ in thepast, with consumers agreeing thatover-packaging is a problem but thenadmitting that the ‘packaging aesthet-ics’ of certain products bears a majorinfluence on their purchasing deci-sions.

THE FUNCTIONALITY OFPACKAGING

Whatever way you wish to perceivethe use of packaging on today’s prod-ucts, it must also be understood thatpackaging does also possess a valuablefunction and is a key decision attributeto the product selection. Longer shelflives, nutritional and ingredient infor-mation, safer and reliable portability:these are all vital services carried outby packaging. It also needs to beacknowledged that many products areimported into Ireland pre-packagedand these longer transport cycles needmore robust packaging.

Mobile phones and computers areall high-end products, whose packag-ing is vital to ensuring their safe arrivalto the consumer. An inadequatelypackaged computer that is damaged intransit will cost significantly more in“waste” than the packaging in which itit arrived.

Packaging is also a key cost forindustry, outside of the actual physicalcost. Under the Repak scheme, themore packaging produced, the greaterthe membership cost, in order to fundthe recycling of it. This cost is alsoenvironmental with studies showingthat a 1 million Gigajoules of energycould be saved with a 3% reduction inpackaging usage.

The packaging recycling rate inIreland stands at an all time high of60%, while the volume of packagingon the market continues to grow, inline with changing demographics andeconomic activity.

For more information on theRepak/EPA packaging preventionprogramme, see www.repak.ie orwww.epa.ie. •

W A S T E M A N A G E M E N T

AS part of its commitment to sustainable forest management, Tetra Pak UK& Ireland, manufacturers of paper-based drinks cartons, has become theonly packaging company to currently be a member of WWF-UK’s Forest &Trade Network (FTN).

The FTN provides a framework for members to adopt a stepwise, monitoredapproach to sourcing from credibly certified forests. Membership of the FTNdemonstrates that Tetra Pak operates a responsible purchasing policy fortimber and paper products, and has an action plan that shows how the pol-icy is implemented.

Tetra Pak aims to ensure that all its paperboard comes from independentlycertified forests, managed in accordance with the principles of sustainableforest management. The company already has traceability in place for allits paperboard, through Chain of Custody certificates at all its European sup-plier mills, demonstrating that all of its paperboard comes from known, legalsources. It also buys 48% of its paperboard from independently certified

sources (of which 29% is Forest Stewardship Council certified, Tetra Pak’sfavoured certification scheme).

Beatrix Richards, Head of WWF Forest Trade and Policy said, “It is great thatTetra Pak have rejoined the WWF-UK FTN and have made a commitmentto credible certification. We look forward to working with them.”

Richard Hands, Environment Manager for Tetra Pak UK said, “Tetra Pak alreadyhas an excellent partnership with the Global Forest & Trade Network and WWFinternationally, not only on forestry but also as part of the Climate Savers pro-gramme. We're very pleased that Tetra Pak UK & Ireland has now rejoined theUK FTN to work with both WWF-UK and other Network members.”

Beck Woodrow, the Forestry Stewardship Council said, “The FSC wel-comes Tetra Pak's decision to rejoin FTN, looks forward to working withthem and hopes we will soon have sufficient FSC pulp supplies to enableFSC labels to be used on their cartons.”

TETRA PAK SHOWS ITS GREEN CREDENTIALS

Page 53: Food Ireland '07/'08

The food industry is Ireland’ssingle largest indigenousindustry and extremely sig-nificant to the Irish economy.

The Irish food sector accounts forapproximately 65% of EnterpriseIreland client exports in 2006, morethan any other single sector. The foodsector in Ireland is of great nationalimportance and its potential as anengine of economic growth and devel-opment is somewhat underestimated.The international food sector is highlycompetitive and driven by new productdevelopment and innovation. SuccessfulIrish food companies have investedheavily in R&D in order to anticipateand meet new market demands, andachieve improvements and innovationsin both products and processes.

In Ireland, we are lucky to havethe example of a number of extremelystrong global food players. I believethe food sector has great potential tosustain strong growth and EnterpriseIreland is committed to building com-petitive Irish food companies of inter-national scale. Enterprise Ireland’sannual High Potential Start UpShowcase event was especially encour-aging this year, with a record nine foodcompanies among the 76 high growthpotential companies created withEnterprise Ireland assistance in 2006.

The Irish food industry is facingconsiderable challenges; ever increasingcompetitive pressures, rising costs andthe impact of CAP Reform and WTOconcessions. In addition, the foodindustry markets are characterised bystrong buyer power, a challenge whichagain can be addressed by investmentin R&D, competitiveness, managementdevelopment and in building scale.

ENTERPRISE IRELAND’S FOODDEVELOPMENT STRATEGY

Enterprise Ireland is working proac-tively with Food Sector clients to:- Access new markets and new tech-

nologies.

- Support a significant increase inthe level of R&D expenditure andactivity by food sector companies.

- Support SME companies throughthe Productivity Improvement Fund, which provides finance forCapital investment and HumanResource Development.

- Improve the growth potential ofhigh potential start-up companies.

- Diversify, increase scale andexpand market presence.

- Up-skill through Workforce andManagement Development andBenchmarking Programmes.

- Drive growth and competitiveness,particularly in the beef, pork,sheep, dairy and consumer foodssectors.

- Enhance sector capabi l i t iesthrough tailored managementdevelopment, research and net-work initiatives.

Recent key investments and initiativesinvolving Enterprise Ireland include:

- A €28m investment, including theestablishment of a Meat ScienceInnovation Centre by the DawnFarm Group at Naas.

- Enterprise Ireland supported of a€180m Strategic Capital invest-ment by Cuisine De France Group.

THE YEAR AHEADEnterprise Ireland will continue tosupport it client companies by encour-aging innovation, increased R&Dactivity, skills and training imitativeand productivity and competitivenessimprovements.

Food company clients have stronglyendorsed the effectiveness of sectorspecific training and managementdevelopment programmes offered byEnterpr i se I re land . In Apr i l ,Enterpr ise Ire land launched aM a n a g e m e n t D e v e l o p m n e tProgramme for the bakery and dessertssector, building on the success of simi-lar programmes for the seafood andpork sectors. This sector specific focusshall continue throughout 2007.

Despite the challenges internationalmarkets present, the Irish food sector ishighly regarded internationally. Througha commitment to quality, innovationand competitivenss, the industry isstrongly positioned to avail of signifi-cant future opportunities in this ever-growing international food industry. •

E N T E R P R I S E I R E L A N D

MIKE FEENEY, EXECUTIVE DIRECTOR, FOOD DIVISION, ENTERPRISE IRELAND, EXPLAINS HOW

ENTERPRISE IRELAND IS HELPING THE FOOD INDUSTRY TO FACE THE CHALLENGES AHEAD.

51 FOOD IRELAND

R&D is the Key

Pictured at Enterprise Ireland’s Management Development Programme for the Irish Bakery andDesserts Sector are (l-r): Mike Feeney, Executive Director, Food Division, Enterprise Ireland;

Donal Horgan, MD, Teatime Express; and Siobhán McAleer, Programme Director, IMI.

Page 54: Food Ireland '07/'08

Food Safety Interactive (FSI)Training, has designed anddeveloped a food safety train-ing CD programme, that

allows for high quality, low cost train-ing. It is based on the ‘Guide to FoodSafety Training, Level 1 and Level 2for Food and Non-Food Handlers’ bythe Food Safety Authority of Ireland.This step-by-step computer trainingprogramme is learner-paced, easilyunderstood and sets achievable learn-ing goals that give on the job results.

The CD training programme ispresented in four sections: Overview,Personal Hygiene, Contamination &Prevention, and Cleaning & PestControl. It has been developed usingan interactive format to engage and

train people of all abilities. It is pre-sented using quality video with real lifedemonstrations. The training pro-

gramme is presented in English, Polishand Latvian. After successful comple-tion of a final test, a certificate isawarded. A training record can beprinted and used as a tool to assesscompetency in the workplace. Thisdocumentation shows compliance toFood Safety Regulations in the work-place.

FSI Training has produced a prod-uct which is suitable for companies ofall sizes, regardless of staff nationality,number or turnover. It supports allsegments of the food industry, includ-ing foodservice, manufacturing, distri-bution, transportation, grocery and thegeneral public. FSI Training is sup-ported and accessible on the web atwww.foodsafetycd.com. •

F O O D S A F E T Y & T R A I N I N G

52 FOOD IRELAND

High Quality, Low Cost Training from FSI

Pictured at the launch of the Food SafetyInteractive (FSI) Training CD Rom, a high

quality, low cost food safety trainingprogramme, are: Sharon Williams, Training Executive FSAI, Minister Mary Coughlan andCathy Hannigan, Founder of FSI Training.

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Page 55: Food Ireland '07/'08

Supply chain management(SCM) has become a morec o m m o n l y u s e d p h r a s ethroughout business in recent

years. Nowhere has this been more evi-dent than in the food sector. This can beattributed to recent developments in theindustry which have included, but arenot limited to:

• traceability requirements;• the adoption of centralised distribu-

tion by the retail multiples;• more stringent requirements in

terms of, for example, store replen-ishment and on-shelf availability;

• continuing downward pressure oncost; and,

• increased competition.

These, along with many other keysuccess factors in the sector, havesharpened the industry’s focus onSCM. Indeed, the increasing use of thesupply chain concept in the media is areflection of this. However, manyunanswered questions remain. Forexample:

• What is SCM and what are the keySCM issues in the food sector?

• What are the key characteristics ofSCM excellence?

• How do Irish companies measureup?

This article aims to address thesequestions, with reference to NITL’swork in the sector over the last decade.

WHAT IS SCM AND WHAT ARE THE KEY SCM ISSUES IN

THE FOOD SECTOR?SCM is about much more than thephysical movement of product, althoughthis remains a critical constituent activ-ity. NITL’s Four Fundamentals repre-sents an attempt to concisely yetcomprehensively define the essence ofSCM.

FUNDAMENTAL 1Firstly, the objectives of SCMare to meet or exceed therequired or demanded customerservice level in targeted mar-kets/segments and to optimisetotal supply chain investmentand cost. This service/costapproach has l ong beenregarded as central to SCM.This approach requires compa-nies to have a clear understand-ing of both issues.

Customer service require-ments, dictated by the marketplace, “setsthe spec” for the supply chain. Achievingthis level of service at the optimal costfocuses attention on the elimination of“non value adding activities” (NVAs)throughout the supply chain.

It is clear in the food industry thatcustomers are demanding higher levelsof quality and service at increasinglycompetitive prices. Given that customerservice is delivered by the supply chain,and that most of the cost of supplyingfood is tied up in the supply chain, it isunsurprising that SCM has becomemore recognised in the sector in recentyears.

FUNDAMENTAL 2Secondly, every product or service isdelivered to the final consumer (the onlysource of “real” money in the chain)through a series of often complex move-ments between companies which com-prise the complete chain. An inefficiencyanywhere in the chain will result in thechain as a whole failing to achieve itstrue competitive potential. In otherwords, supply chains are increasinglycompeting with other supply chainsrather than, in the more traditionalaxiom, companies simply competingwith other companies.

The phrase “supply chain” is used toindicate that the chain is only as strongas its weakest link. The simple represen-tation in Figure 1 of a supply chain

shows product flowing from the rawmaterial source through the variousstages in the chain to the final consumer.Money then flows back down the chain.The point is that every link matters andthat value is added, and profit generat-ed, at each link along the way.

The phrase “From Farm to Fork”reflects the application of this concept ofsupply chain integration in the foodindustry.

FUNDAMENTAL 3For a supply chain to achieve its maxi-mum level of effectiveness and efficiency,material flows, money flows and infor-mation flows throughout the entire chainmust be managed in an integrated andholistic manner, driven by the overallservice and cost objectives.

It can be argued that managing theinformation flows is the most critical ofthese activities. This is because the flowor movement of materials or money isusually triggered by an associated infor-mation movement. Effective manage-ment of material and financial flows is,therefore, predicated upon the effectivemanagement of the related informationflows.

For this reason, information andcommunications technology (ICT) isbecoming an increasingly importantSCM enabler. For example, the momentan item is sold at the supermarketcheck-out, this information is captured

S U P P L Y C H A I N M A N A G E M E N T

EDWARD SWEENEY, DIRECTOR OF LEARNING AT NITL, EXAMINES THE CHANGING DYNAMICS

OF FOOD SUPPLY CHAINS IN IRELAND.

53 FOOD IRELAND

A Moveable Feast

Page 56: Food Ireland '07/'08

54 FOOD IRELAND

via a bar code reader and can be madeavailable to be read immediately any-where in the distribution chain.Developments in emerging technologies- such as radio-frequency identification(RFID ) - are likely to become moreimportant supply chain enablers in thecoming years.

RFID is an automatic identificationmethod, relying on storing and remotelyretrieving data using devices calledRFID tags or transponders. An RFIDtag is an object that can be attached toor incorporated into a product, animal,or person for the purpose of identifica-tion using radio waves.

FUNDAMENTAL 4Finally, this holistic approach requires areappraisal of the way in which bothinternal and external customer/supplierrelationships are created and managed.SCM is not a “zero-sum” game based onadversarial relationships, as has tradi-tionally been the case in many parts ofthe food industry, with powerful retailmultiples dictating terms of business toless powerful suppliers.

Rather, it needs to be more of a“win-win” game, based on partnershipapproaches. This raises many questionsabout the future of relationshipsbetween food sector companies. There issome, albeit limited, evidence that this isbeginning to be taken on board.

KEY CHARACTERISTICS OF SCMEXCELLENCE

So what are the characteristics in evi-dence in companies that might beregarded as world class? “World Class”in this context means companies thathave been successful in tough, compet-itive international markets over a sus-tained period of time. It is impossible todevelop an exhaustive list of the char-acteristics of SCM excellence but thefollowing four elements appear to be ofcritical importance for most companiesin most sectors:• Identification and measurement of

customer service because customerservice ‘sets the spec’ for supplychain design;

• Integration of supply chain activitiesand information because many sup-ply chain NVAs are caused by frag-mented supply chain configurations;

• SCM a senior management functionbecause SCM is a strategic activity;

• Establishment and measurement ofsupply chain key performance indi-cators (KPI’s) because what getsmeasured gets done!

This is based on documented evi-dence of SCM “best practice” and allieswith the author’s experience. Anyworthwhile attempt to re-engineer sup-ply chains clearly needs to focus on theadoption of these key characteristics.

HOW DO IRISH COMPANIESMEASURE UP?

The foregoing raises fundamental ques-tions about the extent to which com-panies understand and implementSCM concepts and practices. NITLcarries out research aimed at assess-ing the supply chain capability of com-panies on an ongoing basis. The mostrecently available data is from a com-prehensive study which covered a widerange of SCM activities in over 1,000companies from a range of sectors, rep-resenting both the Republic of Irelandand Northern Ireland (‘CompetitiveChallenges, Chain Reactions’ describesthis work in more detail and is availablefrom the author). A number of inter-esting facts emerge in relation to thefour key characteristics of SCM excel-lence outlined in the previous section.

• Approximately 50% measure cus-tomer service formally and thosehave very limited measurements;

• Companies score low in relation tohaving the latest supply chain ICTand having them integrated acrossthe supply chain;

• Less than 10% have any formalSCM position;

• Few companies had clearly definedSCM KPI’s.

It should be noted that this data isvery much in line with an earlier studywhich focused specifically on practicein the food industry. Overall, whilstpockets of excellence undoubtedly doexist, there is significant room forimprovement in these key areas. It isimportant, therefore, that any robustapproach to supply chain improvementand re-engineering at least addressesthese areas meaningfully.

CONCLUSIONSCustomers are becoming more dis-cerning and markets more sophisti-cated. The changing competitivelandscape requires companies in allparts of the food industry to reviewthe way supply chains are config-ured – it is in many ways a moveablefeast!

However, all available evidencepoints to the significant benefits thatcan be derived from the effective adop-tion of SCM thinking. There is a needfor a better understanding of: (i) howappropriate supply chain change canbe identified; and, (ii) how this changecan be most effectively implemented.The issues raised in this article providesome pointers as to how companies inthe food sector can begin to addressthese issues. •

ABOUT THE AUTHOREdward Sweeney is Director of Learning atthe National Institute for Transport andLogistics (NITL), based at the DublinInstitute of Technology (DIT). NITL wasestablished in 1998 as Ireland’s ‘Centre ofExcellence’ in supply chain management.Since then, it has provided a range of edu-cation, training, consultancy and researchsupports to companies in Ireland andabroad. The importance of the food indus-try to the Irish economy, and of SCM to theIrish food sector, is reflected in the fact thatNITL has worked extensively in this area.

At NITL, Edward is responsible for thedevelopment and implementation of theintegrated supply chain management(SCM) development programmes and car-ries out research and consultancy work onbehalf of NITL client companies. He is anengineer by background and has workedand lectured in over 20 countries in Europe,North America and Asia. His work has beenwidely published and he is a regular con-tributor to business and academic confer-ences and seminars throughout the world.

S U P P L Y C H A I N M A N A G E M E N T

Figure 1: This simple supply chain shows product flowing from the raw material source

through the various stages in the chain to the final consumer.

Page 57: Food Ireland '07/'08

TINYTAG TRANSITAUTOMATIC TEMPERATURELOGGING AT AN INCREDIBLE LOWPRICE!Designed to meet the stringent high standards oftemperature monitoring in the food transportation field,this little stand-alone battery-operated temperaturelogger is the perfect solution in most applications whichrange between -30 to +50°C. Capable of recordingapproximately 1800 readings with a 1 sec. to 10-dayinterval, and combining the flexibility of a push button ordelayed start, you’ll be amazed at how little it costs.

The software and cable that are included will allow therecorded information to be downloaded and presented innumerical or graph format. Data can also be transferred toother windows applications for presentation with reports.Since additional loggers can be purchased at a reducedcost due to no further software being required, businesses needing multiple locations monitored willbenefit even further from the TINYTAGTRANSIT’s lowcost.

● 1800 readings approx.● Two programmable alarms● 1 second to 10-day logging interval● Timed and push-button start available● Offload data when stopped or when at 1-minute

logging intervals● Battery life up to two years● Min/Max/Actual readings● Memory size 2k (non volatile)● Three stop options● Software and cable included

For further information or a demonstration contact:

Manotherm LimitedTHE CONTROL CENTRE4 Walkinstown Road, Dublin 12.Tel: 01 - 452 2355; Fax: 01 - 451 6919Email: [email protected]. www.manotherm.ie

Page 58: Food Ireland '07/'08

y

Safe, Quality Food?

The Irish National Accreditation Board (INAB) is the national body that accredits.

• Food Testing Laboratories • Food Certification Bodies• Food Inspection Bodies

in accordance with internationally agreed standards such as EN 45011, EN 45012/ISO 17021, 17020 and ISO 17025.

In 2007, INAB is considering offering accreditation for Certification Bodies certifying clients to ISO 22000 - Food Safety Management Systems.

Accredited Certification provides access to world wide markets for Irishproducts and services.

If you are a food producer or processor,look for the INAB accreditation symbol

www.inab.ie

Page 59: Food Ireland '07/'08

As consumers and organi-sations are faced with am o r e c o m p l e x a n ddynamic marketplace, the

need for independent assurance grows.Consumers demand confidence in qual-ity of the products they use, the envi-ronment they live in, constructionmaterials, the reliability of health careservices etc. It is also important forbusinesses and regulators to have con-fidence in the integrity and quality ofthe services provided by laboratories,inspection and certification bodies. It isthe independence and impartiality ofaccreditation that guarantee this con-fidence. Accreditation is an indepen-dent assessment of an organisation’scompetence to carry out a particularactivity.

BENEFITS OF ACCREDITATION FOR:

Government:Accreditation is the preferred mecha-nism for ensuring public confidence inthe reliability of activities that impacton health, welfare, security and theenvironment. Accreditation is used,therefore, to identify competent bodiesfor the implementation of governmentpolicies and regulations.

Industry Accreditation is an essential tool fordecision making and risk management.Organisations can save time andmoney by selecting an accredited (andtherefore competent) supplier.Accreditation can provide a competi-tive advantage and facilitates access toexport markets within Europe andbeyond – with the aim of “tested orcertified once, accepted everywhere”.

Accurate measurements and tests car-ried out in compliance with best prac-tices limit product failure, controlmanufacturing costs and foster inno-vation.

Accredited Organisations:Accreditation is objective proof thatorganisations comply with best prac-tice. It is the internationally recognisedsystem that is used to develop and sus-tain high standards of performance. It isa winning formula for eligibility to ten-der for international projects.

ConsumerAccreditation gives consumers confi-dence through ensuring consistentlyhigh standards in the quality of prod-ucts or services purchased.

New Growth Areas:• INAB has been appointed by the

Environmental Protection Agency(EPA) to accredit Verifiers for theGHG Emissions Trading Directivewhich is being implemented inorder to meet the reductions in theemissions of greenhouse gases asagreed in the Kyoto Protocol.

• Food Certification: INAB hasaccredited Certification Bodies(CB) for certification to the BritishRetail Consortium (BRC) GlobalFood and Food Packaging stan-dards, European Retailers GoodAgricultural Practice Scheme(EUREPGAP) for Fruit andVegetables, and nationally, theBord Bia and Bord Iascaigh Mharaschemes for food and fish at thefarm and processor level. Thisaccredited certification gives confi-dence to the consumer that the

food they eat is safe from farm tofork.

• In addition, the Department ofAgriculture and Food has specifiedINAB accreditation for certifica-tion of organic farming activities inIreland in accordance with the EUDirective on Organic Farming andit is anticipated that INAB willprocess a number of applicationsfor this scheme over the next 2-3years.

• INAB accredits clinical laborato-ries to the new medical laboratorystandard ISO 15189, which isbased on ISO 17025. It is specifi-cally for medical laboratories andtakes into account the specificrequirements imposed by the med-ical environment and also address-es the critical contribution of themedical laboratory service topatient care.

• Accreditation is increasingly beingused as the mechanism for ensuringcompetence in the implementationof European Directives. In particu-lar under the Emission of VolatileOrganic Compounds from OrganicSolvents Directive any installationwhich emits organic solvents, suchas dry cleaners, will be required tohave an annual inspection carriedout by an Accredited InspectionContractor (AIC) in order to beregistered by their local authority.

• A new energy management stan-dard, IS 393, has been developed,and INAB is actively establishingand piloting an accreditationscheme to accredit these CBs sothat the market can have confi-dence in the competence andintegrity of the certificates that theyissue.

• INAB is also in discussion with thePrivate Security Authority (PSA)in the development of an accredita-tion scheme for organisationsrequiring licences to undertakesecurity activities. •

T E S T I N G & A N A L Y S I S

INAB IS THE IRISH NATIONAL BODY WITH RESPONSIBILITY FOR ACCREDITATION

TO EUROPEAN AND INTERNATIONAL STANDARDS.

57 FOOD IRELAND

INAB: Exacting Standards

Page 60: Food Ireland '07/'08

UCD, Ireland’s largest uni-versity, is at the forefront inleading the evolution of theagri-food sector and the cre-

ation of a knowledge-based economy,built on science, innovation and tech-nology. Innovative teaching, cutting edgeresearch and strong collaborations withenterprise, combined with over 100 yearsof experience, ensure that graduates arewell equipped to contribute to challengesand opportunities emerging within theglobal food chain.

The Bachelor of AgriculturalScience (BAgrSc) undergraduatedegree programme and postgraduateopportunities available at UCD con-

sider the agri-food sector in its broad-est sense – from farm to fork and fromconsumer behaviour, animal andhuman health and nutrition to the effi-cient production of bioresources withdue regard to the environment.

DEGREE PROGRAMMEOPTIONS

UCD offers 10 BAgrSc undergradu-ate four-year honors degree pro-gramme options, with graduates goingon to achieve at the highest level. Thestructure of the programme, coupledwith the broad range of modules onoffer, ensures graduates receive adiverse skill set, particularly soughtafter by employers, both internal and

external, to Ireland’s largest indige-nous industry.

Professional work experience andinternational study opportunities inyear three provide students with theopportunity to gain access to competi-tive, global, consumer-oriented mar-kets, ensuring a good balance of prac-tical and theoretical based learningthroughout their studies. Studentsenrolled to BAgrSc programmeoptions also benefit directly from thebroad range of expertise and researchactivity undertaken at UCD.

PROGRAMME OPTIONSThe BAgrSc programme options onoffer in September 2007 are:

- Agricultural Science, DN010; - Food Science, DN040; - Forestry, DN042; - Food and Agribusiness

Management, DN043; - Agri-Environmental Sciences,

DN044; - Animal and Crop Production,

DN045; - Animal Science, DN46; - Engineering Technology, DN047; - Horticulture, Landscape and

Sportsturf Management, DN048;- Animal Science, Equine, DNO49.

UCD will also launch a new BScdegree programme in Human

Nutrition in September 2008. Studentswill graduate as nutritionists who havea holistic understanding of food andhealth, underpinned by a strong scien-tific background.

For further information on theBAgrSc programme options or theBSc in Human Nutrition, contact theUCD Agricultural Science andVeterinary Medicine ProgrammeOffice at (01) 7167194 or by e-mail [email protected]

E D U C A T I O N

UCD, THROUGH ITS HONOURS DEGREE PROGRAMME, IS FULLY

COMMITTED TO A KNOWLEDGE-BASED AGRI-FOOD SECTOR.

58 FOOD IRELAND

UCD Committed to Food Sector

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59 FOOD IRELAND

BARCODING/TRACEABILITY

ADC BarcodeAdvanced LabelsAir Products Ireland LtdAIS LtdALS Labelling Solutions LtdAtwell Self-Adhesive Labellers Berkel (Ireland) LtdBeta Barcode Solutions/ScanologyIrelandBord Bia - The Irish Food BoardCodico Distributors LtdCommunication Technology LimitedKelsiusLogopak Int. LtdMarel Food SystemsMason TechnologyObeeco LtdPC Packaging LtdPharmafoods LimitedQPM IrelandSartorius MechatronicsWaveform SolutionsWeber Labelling & CodingWeigh-Tech LimitedZetes Blackbird

EDUCATION/TRAINING

AB CheesemakingFADC BarcodeOOAir Products Ireland LtdDBord Bia - The Irish Food BoardFETYCampden & Chorleywood FoodResearch Association (CCFRA)Central Health & Safety Services LtdFaculty of Food Science & TechnologyFÁS - Training & EmploymentAuthority - Services to BusinessFesto LimitedFilling Machines & EquipmentFood Safety Interactive TrainingIrish Exporters AssociationMarel Food SystemsNITL

RBAI LtdSGS Ireland LimitedUCD (Agri-Food)Waveform Solutions

FOOD SAFETY

AUDITINGBord Bia - The Irish Food BoardCampden & Chorleywood FoodResearch Association (CCFRA)Central Health & Safety Services LtdInnovate Food TechnologyNational Standards Authority ofIreland (NSAI)National Standards Authority ofIreland (NSAI) Training SectionSealed Air CryovacSGS Ireland Limited

CONSULTANTSCampden & Chorleywood FoodResearch Association (CCFRA)Central Health & Safety Services LtdDawson Rentals Irl. LtdTechno-Path

CONTROL/INSTRUMENTATIONAir Products Ireland LtdAIS LtdPJ Boner & Co. LtdCampden & Chorleywood FoodResearch Association (CCFRA)Filling Machines & EquipmentHolfeld Pumps HR Holfeld LtdKelsiusManotherm LtdSartorius MechatronicsShaw Scientific LtdTechno-Path

HYGIENEAir Products Ireland LtdBerkel (Ireland) LtdCampden & Chorleywood FoodResearch Association (CCFRA)Central Health & Safety Services LtdCross Refrigeration (Irl) Limited

Dawson Rentals Irl. LtdDetectAmet LtdEnviroclad Systems LtdFood Safety Interactive TrainingInvensys APVKingspan Controlled EnvironmentsPurac UKQ-Lab LtdShaw Scientific LtdTeknomek Industries LtdTechno-Path

TESTING/INSPECTIONAdvanced Packaging Machinery LtdAir Products Ireland LtdAIS LtdCampden & Chorleywood FoodResearch Association (CCFRA)Filling Machines & EquipmentFluke (UK) LtdIrish National Accreditation BoardMarel Food SystemsNational Standards Authority ofIreland (NSAI) Training SectionQ-Lab LtdSartorius MechatronicsSealed Air CryovacSGS Ireland LimitedShaw Scientific Ltd

TRACKING SYSTEMSADC BarcodeAIS LtdBeta Barcode Solutions/ScanologyIrelandCross Refrigeration (Irl) LimitedDetectAmet LtdKelsiusMarel Food SystemsPurac UKSealed Air CryovacSeven TranscanTechno-PathWaveform Solutions

Productand Service Index

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INGREDIENTS

Air Products Ireland LtdAll In All IngredientsAndrew Ingredients LtdBlakes IngredientsCorcoran Chemicals LimitedEDME LtdFiske IrelandGlanbia plcHeterochem (Dist.) LtdJDM Ingredients LtdKiernan’s Food Ingredients LtdMarel Food SystemsNaturisNorman Lauder LtdNutrition SuppliesOdlum GroupPK Chemicals LimitedPurac UKPuratos Crest Foods LimitedTate & LyleUnifood LtdWeigh-Tech LimitedDD Williamson (Ireland) Ltd

IT SERVICES & OUTSOURCING

ADC BarcodeAIS LtdMarel Food SystemsWaveform SolutionsWeigh-Tech LimitedZetes Blackbird

HEALTH & SAFETY

Air Products Ireland LtdCampden & Chorleywood FoodResearch Association (CCFRA)Central Health & Safety Services LtdDawson Rentals Irl. LtdTeknomek Industries Ltd

PACKAGING/DESIGN/LABELLING

ABB LtdADC BarcodeAdvanced LabelsAdvanced Packaging Machinery LtdAerobord LtdAir Products Ireland Ltd

AIS LtdAlpack LtdALS Labelling Solutions LtdAmcor FlexiblesAtwell Self-Adhesive LabellersBerkel (Ireland) LtdBeta Barcode Solutions/ScanologyIrelandBoxmore Plastics LtdCeltic Sales Co. LtdCeltic Sales Co. (Cork) LtdCommunication Technology LimitedCom-Plas PackagingDiamond Packaging SystemsDollard Packaging LtdDSG Packaging LtdElopakEspac LimitedFilling Machines & EquipmentFischbein-SaxonFlight Flexible LtdGEA Process Technologies Ire. LtdGlenpak Industries Services LtdGrabher Indosa AGInnovia Films LtdJohnsen & JorgensenKlockner Pentaplast LtdKrones UK LtdLimerick PackagingLogopak Int. LtdMarel Food SystemsMason TechnologyMeasom Freer & Co. LtdMultivac UK LtdObeeco LtdTS O’Connor & Son LtdOdenberg Engineering LtdPackaging Centre Ltd, ThePackex Industries LtdPC Packaging LtdPersona Design Consultants LtdPharmafoods LimitedQPM IrelandQuinn Packaging LtdRecord Packaging Systems LtdSealed Air CryovacSidaplax - Plastic Suppliers Inc.Smurfit Kappa IrelandSNA AssociatesSouthern Tapes & PackagingTetra Pak Ireland LtdUnifood LtdVersatile Packaging LtdWaveform SolutionsWeber Labelling & Coding

Weigh-Tech LimitedZetes Blackbird

PEST CONTROL

Farwood FlyscreensOmega PCSRentokil Pest ControlTeknomek Industries Ltd

STAINLESS STEEL FABRICATION

Axium Process Ltd

MATERIALS HANDLING SERVICE

CONTROL/INSTRUMENTATIONABB LtdAir Products Ireland LtdAIS LtdBeta Barcode Solutions/ScanologyIrelandPJ Boner & Co. LtdFesto LimitedFilling Machines & EquipmentGEA Process Technologies Ire. LtdHolfeld Pumps HR Holfeld LtdDavid Kellett & Partners LtdManotherm LtdMason TechnologySartorius MechatronicsSeven TranscanWeigh-Tech Limited

MACHINERY/EQUIPMENTABB LtdAdvanced Packaging Machinery LtdAir Products Ireland LtdAIS LtdAtwell Self-Adhesive LabellersAxium Process LtdBerkel (Ireland) LtdCaterquip LtdCodico Distributors LtdFesto LimitedFilling Machines & EquipmentFischbein-SaxonFlight Flexible LtdFMC FoodtechGEA Process Technologies Ire. LtdGlenpak Industries Services LtdGrabher Indosa AGInvensys APV

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David Kellett & Partners LtdKliklok WoodmanLINPAC Materials HandlingLogopak Int. LtdMason TechnologyMasterlift Ireland LtdMatcon Group LimitedOdenberg Engineering LtdPC Packaging LtdPharmafoods LimitedSartorius MechatronicsSecurity PakShaw Scientific LtdSiegling Ireland LtdSNA AssociatesSouthern Tapes & PackagingTeknomek Industries LtdToyota Industrial EquipmentWeigh-Tech LimitedWrenTech Ltd

PUMPS & VALVESAir Products Ireland LtdAxium Process LtdPJ Boner & Co. LtdFesto LimitedFilling Machines & EquipmentGEA Process Technologies Ire. LtdGlenpak Industries Services LtdHolfeld Pumps HR Holfeld LtdInvensys APVDavid Kellett & Partners LtdLennox Laboratory SuppliesManotherm LtdMason TechnologyMatcon Group LimitedPegler & Louden Sartorius MechatronicsValve Services Ltd

REFRIGERATION/COLD STORAGEAIS LtdBerkel (Ireland) LtdCommercial Refrigeration LtdCRS Mobile Cold Storage LtdDawson Rentals Irl. LtdFesto LimitedFMC FoodtechKelsiusKingspan Controlled EnvironmentsLyonara Cold Stores LtdMason TechnologyOlivio UK LtdSeven RefrigerationSNA AssociatesStar RefrigerationThermo King Europe

Transtock Warehousing & ColdStorage Ltd

TRANSPORT & LOGISTICSAIC Plastic Pallets LtdAIS LtdCeltic Forwarding LtdDawson Rentals Irl. LtdGray & Adams (Ireland) LtdJohnston Logistics LtdMasterlift Ireland LtdNITLNorfolklineOlivio UK LtdPRL Group LtdThermo King EuropeUnifood LtdZetes Blackbird

WASTE MANAGEMENTAir Products Ireland LtdCeltic Forwarding LtdRepak LtdTeknomek Industries LtdThorntons Recycling Ltd

PROCESSING EQUIPMENT

BAKERYABB LtdAdvanced Packaging Machinery LtdAir Products Ireland LtdAIS LtdAndrew Ingredients LtdAxium Process LtdBerkel (Ireland) LtdCaterquip LtdCross Refrigeration (Irl) LimitedDawson Rentals Irl. LtdDetectAmet LtdEspac LimitedFesto LimitedFilling Machines & EquipmentFMC FoodtechLINPAC Materials HandlingMarel Food SystemsMason TechnologyMoody’sPharmafoods LimitedPurac UKQPM IrelandSartorius MechatronicsSNA AssociatesTeknomek Industries LtdUnifood LtdWrenTech Ltd

DAIRYABB LtdAdvanced Packaging Machinery LtdAir Products Ireland LtdAIS LtdAtwell Self-Adhesive LabellersAxium Process LtdCaterquip LtdCross Refrigeration (Irl) LimitedDawson Rentals Irl. LtdDetectAmet LtdFesto LimitedFilling Machines & EquipmentFMC FoodtechGEA Process Technologies Ire. LtdGlenpak Industries Services LtdInvensys APVDavid Kellett & Partners LtdMarel Food SystemsMason TechnologyMoody’sPharmafoods LimitedPurac UKQPM IrelandSartorius MechatronicsSealed Air CryovacSNA AssociatesTeknomek Industries LtdTetra Pak Ireland LtdWrenTech Ltd

DRINKABB LtdAdvanced Packaging Machinery LtdAir Products Ireland LtdAIS LtdAtwell Self-Adhesive LabellersAxium Process LtdCaterquip LtdCross Refrigeration (Irl) LimitedDetectAmet LtdEspac LimitedFesto LimitedFilling Machines & EquipmentGEA Process Technologies Ire. LtdHolfeld Pumps HR Holfeld LtdInvensys APVMarel Food SystemsMason TechnologyMoody’sPharmafoods LimitedPurac UKSartorius MechatronicsTeknomek Industries LtdTetra Pak Ireland Ltd

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FRESH FOODABB LtdAdvanced Packaging Machinery LtdAir Products Ireland LtdAIS LtdAtwell Self-Adhesive LabellersBerkel (Ireland) LtdCaterquip LtdDawson Rentals Irl. LtdEspac LimitedFesto LimitedFilling Machines & EquipmentGlenpak Industries Services LtdInvensys APVLINPAC Materials HandlingMarel Food SystemsMason TechnologyPharmafoods LimitedQPM IrelandSartorius MechatronicsTeknomek Industries LtdTetra Pak Ireland LtdWhiriskey Refrigeration Wilson’s Country Ltd

MEAT, FISH & POULTRYAdvanced Packaging Machinery LtdAFOS (NSE) LimitedAir Products Ireland LtdAIS LtdAtwell Self-Adhesive LabellersBerkel (Ireland) LtdCaterquip LtdDawson Rentals Irl. LtdEspac LimitedFesto LimitedFilling Machines & EquipmentFMC FoodtechGlenpak Industries Services LtdLINPAC Materials HandlingMarel Food SystemsMason TechnologyMeyn Food Processing Technology BVPharmafoods LimitedQPM IrelandSartorius MechatronicsSealed Air CryovacTeknomek Industries LtdWeigh-Tech LimitedWhiriskey Refrigeration

MACHINERY AUCTIONEERSAIS LtdMason TechnologyMoody’s

RECRUITMENT

Food Industry RecruitmentInnovate Food Technology

RESEARCH & DEVELOPMENT

Air Products Ireland LtdAll In All IngredientsBord Bia - The Irish Food BoardDawson Rentals Irl. LtdIrish Exporters AssociationMarel Food SystemsMason TechnologyNITLRelay - Research for the FoodIndustryScientific & Chemical SuppliesUCD (Agri-Food)

GENERAL SERVICES/SUPPLIERSTO THE TRADE

ABB LtdAIB Group - AIB Global TreasuryServicesAir Products Ireland LtdAIS LtdBank of Ireland Global MarketsBerkel (Ireland) LtdBIM/Irish Sea Fisheries BoardBlenders LtdBord Bia - The Irish Food BoardCampden & Chorleywood FoodResearch Association (CCFRA)Cereform LimitedCommercial Refrigeration LtdCommunication Technology LimitedCorcoran Chemicals LimitedCRS Mobile Cold Storage LtdDusseldorf Trade Fair AuthorityElopakESB Independent EnergyFesto LimitedFlogas Ireland LtdGeorgia Pacific Ireland LtdGerman Green DotGray & Adams (Ireland) LtdInternational Business WalesIrish Association of SeafoodCompanies (IASC)Irish Exporters AssociationKingspan Controlled EnvironmentsMeyn Food Processing Technology BVTS O’Connor & Son LtdPC Packaging LtdPharmafoods Limited

QPM IrelandRepak LtdSGS Ireland LimitedShaw Scientific LtdSidaplax - Plastic Suppliers Inc.Sustainable Energy IrelandTopaz Energy LimitedToyota Industrial EquipmentTreatment Systems LtdValve Services LtdWeigh-Tech LimitedWrenTech LtdYeast Products Company

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A

AB CheesemakingAddress: 7, Daybell Close,

Bottesford,Nottingham, UnitedKingdom, NG13 0DQ,England.

Telephone: (0044) 1949 842 867Fax: (0044) 1949 842 867Email: [email protected]: www.abcheesemaking.co.ukMain Products/ Cheesemaking TrainingServices: and ConsultancyContact: Christine Ashby

ADC Barcode Address: Unit 1B, 11 Canal Bank,

Hume Avenue, Parkwest Dublin 12.

Telephone: (01) 620 9777Fax: (01) 620 9722Email: [email protected]: www.adcbarcodesolutions.comMain Products/ Thermal TransferServices: Printers, EU178 Software,

Labels, Thermal Foil,Scanners.

Contact: Marketing Manager:Celine Wogan

Advanced LabelsAddress: Unit 126, Baldoyle

Industrial Estate, Dublin13.

Telephone: (01) 832 1335Fax: (01) 832 1336

Email: [email protected]: www.alabels.ieMain Products/ Label Printers,Services: Labelling Machines,

Security Systems. Contact: Managing Director:

Joe Killion

Advanced Packaging Machinery LtdAddress: Unit 718 Kilshane Drive,

Northwest Business Park,Ballycoolin, Dublin 15.

Telephone: (01) 877 2727Fax: (01) 877 2728Email: [email protected]: www.test.ieMain Products/ Metal Detectors, Services: CheckWeighers,

X-Ray Inspectors.Contact: Director:

Stephen DallasDirector:Kevin Gaines

Aerobord LtdAddress: Askeaton, Co. Limerick Telephone: (061) 604 600 Fax: (061) 604 601 Email: [email protected]: www.aerobord.ieMain Products/ Manufacturers of InsulationServices: & Packaging Products. Contact: John Blessing

Sales Manager

AFOS (NSE) LimitedAddress: Kingston House, Saxon

Way, Priory Park West,Hessle, East Yorkshire,HU13 9PB, England.

Telephone: (0044) 1482 372 100Fax: (0044) 1482 372 150Email: [email protected]: www.afosgroup.comMain Products/ Smoking Kilns,Services: Defrosters, Application

Lines, Dryers, StainlessSteel Accessories.

Contact: Sales Manager:Peter Martin

AIB Group - AIB Global Treasury ServicesAddress: 4th Floor,

AIB International CentrePO Box 2750,IFSC, Dublin 1.

Telephone: (01) 641 8915Fax: (01) 679 9591Web: www.fxcentre.comMain Products/ AIB Global TreasuryServices: Services operates in

Ireland, UK, USA andPoland, and provides acomprehensive range oftreasury risk, cashmanagement and tradefinance services andsolutions to an extensivedomestic and internationalclient base. Our worldclass teams of treasuryspecialists deal exclusivelywith corporate,commercial andinstitutional customers,advising on anddetermining exposures inmajor and emergingmarkets world-wide.

Contact: Chief Dealer: John Lacey

AIC Plastic Pallets LtdAddress: The Woodlands,

Carrigmore,Ballineen,Co. Cork.

Telephone: (023) 47 333Fax: (023) 47 671Email: [email protected]: www.aicplasticpallets.comMain Products/ Materials HandlingServices: Platforms, Pallets,

Containers, Boxes, Plastic& Wooden, ISPMI5Compliance, Trays, ToteBoxes.

Contact: Joint Managing Director:Charles O’DonovanJoint Managing Director:Jerry O’ Flynn

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ABB LtdAddress: Belgard Road,

Tallaght, Dublin 24.Telephone: (01) 405 7300 Fax: (01) 405 7366 E-mail: [email protected]: www.abb.comContact: Brian Cooney

Robotics Group Manager

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Air Products Ireland LtdAddress: 52 Broomhill Road,

Tallaght, Dublin 24.Telephone: (01) 431 0528

(Laura Passaway)Fax: (01) 431 0588Email: [email protected]: www.airproducts.comMain Products/ With over 40 yearsServices: experience of supplying gas,

services and technologiesto the food industry AirProducts’ Freshline®Solutions can assist youwith all your ModifiedAtmosphere Packaging(MAP) Requirements.Freshline Gases® includeCO2, Nitrogen andOxygen in liquid or gaseousform. To find out moreplease visit our website.

Contact: Sales Manager:David Bourke

AIS LtdAddress: Unit 48, Canal Walk,

Park West Industrial Park,Nangor Road, Dublin 12.

Telephone: (01) 620 5742Fax: (01) 620 5735Email: [email protected]: www.aisltd.ieMain Products: Automatic Labelling - Print

& Apply Systems, IndustrialBarcode Scanning; HandHeld Readers, MobileComputers, Fixed MountScanning. Label Printers;Mobile Printers, DesktopPrinters, IndustrialPrinters, Barcode Printers.RFID Equipment, Labels &Ribbons.

Services: Supply, Install &Maintenance of Auto IDProducts.

Contact: Sales Manager:Matt Stapleton

All In All IngredientsAddress: 33 Lavery Avenue,

Park West, Dublin 12.Telephone: (01) 626 3957 Fax: (01) 626 6052 Email: [email protected]: www.allinall.ieMain Products/ Ingredients, BlendingServices: Services, Research &

Development.

Contact: Managing Director: Daniel Hickey

Alpack LtdAddress: Unit 1B,

Three Rock Road, Sandyford IndustrialEstate, Dublin 18.

Telephone: (01) 295 7137 Fax: (01) 295 0780 Email: [email protected]: www.alpack.ieMain Products/ Glass Bottles, Services: Jars and Closures,

Corrugated Cartons and Expanded Polystyrene Packaging.

Contact: Managing Director:Tony Lord

ALS Labelling Solutions LtdAddress: Unit 8, Westpoint

Business Park,Mulhuddart, Dublin 15.

Telephone: (01) 824 2643Fax: (01) 815 7497 Email: [email protected]: www.als-eu.comMain Products/ Labelling MachinesServices:Contact: Sales & Marketing

Director: Phil Donaldson

Amcor FlexiblesAddress: Brighouse Court,

Barnett Way, Barnwood,Gloucester GL4 3RT, England.

Telephone: 0044 1452 634 100Fax: 0044 1452 634 144Email: [email protected]: www.amcor.comMain Products/ With annual sales ofServices: €1.5 billion and

manufacturing operationsin 18 countries acrossEurope and the Americas,Amcor Flexibles is one ofEurope’s leading flexiblepackaging businessessupplying a wide range ofmarkets includingconfectionery, snackfoods, processed foods,fresh food, beverages,healthcare and tobacco.

Andrew Ingredients LtdAddress: 141 Dromore Road,

Hillsborough, Co. Down,BT26 6JA

Telephone: (048) 9268 3030 Fax: (048) 9268 3798Email: [email protected]: www.andrewingredients.co.ukMain Products/ Ingredients.Services:Contact: Managing Director:

Tim Andrew

Atwell Self-Adhesive LabellersAddress: Unit A3, Hays Bridge

Business Centre,Brickhouse Lane, S. Godstone, Surrey, RH9 8JW, England.

Telephone: (0044) 1342 844 146Fax: (0044) 1342 843 666Email: [email protected]: www.atwell-labellers.co.ukMain Products/ Self-Adhesive Labellers Services: and Specialist Labelling

Systems, Cross WebLabellers forThermoformers and TraySealers. Inline Coders andPrinters.

Contact: David Charlesworth

Axium Process LtdAddress: Hendy Industrial Estate,

Hendy, Swansea, SA4 0XPTelephone: (0044) 1792 883 882 Fax: (0044) 1792 886 049 Email: [email protected]: www.axiumprocess.comContact: Sales Manager:

Jean Jones

B

Bank of Ireland Global MarketsAddress: Colvill House,

Talbot Street, Dublin 1.Telephone: (01) 799 3000Fax: (01) 799 3035Email: [email protected]: www.boi.ie/globalmarketsMain Products/ Currency Risk Services: Management, Interest

Rate Risk Management,Treasury Investments andDeposits, Trade Finance,Structured Products.

Berkel (Ireland) LtdT/A Avery Weigh-TronixAddress: Airton Park, Airton Road,

Tallaght, Dublin 24.Telephone: (01) 400 0700 Fax: (01) 400 0750

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Email: [email protected]: www.averyweigh-tronix.com/ireland/Main Products/ Total weighing & foodServices: equipment solutions

including electronicweighing scales & systems,cooked meat slicers,mincers, vacuum packingmachines, gas-flush traysealers, knife sterilisers &labels. Our entire productrange is backed up by acomprehensive customerservice.

Contact: Business SupportManager: Dorothy Kiely

Beta Barcode Solutions/Scanology IrelandAddress: Loughlinstown, Co. DublinTelephone: (01) 282 7400 Fax: (01) 282 5018Email: [email protected]: www.betabarcode.com

www.scanologyireland.comMain Products/ Barcode Verification,

RFID Tags, High SpeedRFID Readers,TRACEALL Software

Services: Portable Scanning,Traceability, Full SoftwareDevelopment, LabelPrinters & Service

Contact: Sales: Stephen Callaghan

BIM/Irish Sea Fisheries BoardAddress: PO Box 12, Crofton Road,

Dun Laoghaire, Co. Dublin. Telephone: (01) 214 4100 Fax: (01) 284 1123 Email: [email protected]: www.bim.ieMain Products/ State AgencyServices: with responsibility

for Seafishing andAquaculture Industry.

Contact: Chief Executive: Pat KeoghMarket DevelopmentManager: Helen Brophy

Blakes IngredientsAddress: Unit 1 & 2,

Western Business ParkOak Close, Dublin 12.

Telephone: (01) 450 7177Fax: (01) 450 7190Email: [email protected]: www.blakesingredients.comMain Products/ Sugars, Seasonings and

Services: Food Ingredients (Frozen& Ambient)

Contact: Richard West

Blenders LtdAddress: Unit 4, IDA Centre,

Newmarket,Dublin 8.

Telephone: (01) 453 6960Fax: (01) 453 7607Email: [email protected] Products/ Mayonnaises, Dressings Services: and Sauces in Bulk

Catering, Sachets and Retail Jar Formats.Also Indian, Chinese,Mexican, Italian, Thai andCajun Cooking Sauces.Branded and Private Label Formats.

Contact: Director of Sales: David ChandlerDirectors:Robin Simpson, David Simpson

P.J. Boner & Co. LtdInstrument & Weighing SpecialistsAddress: 35 Western Parkway

Business Centre,Ballymount Road, Dublin 12.

Telephone: (01) 450 5050Fax: (01) 450 5183Email: [email protected]: www.pjboner.comMain Products/ Supply, Service andServices: Calibration of

Instruments, Controls,Weighing.

Contact: Managing Director: Pat J. Boner

Bord Bia - The Irish Food BoardAddress: Clanwilliam Court,

Lower Mount Street,Dublin 2.

Telephone: (01) 668 5155 Fax: (01) 668 7521 Email: [email protected]: www.bordbia.ieMain Products/ Marketing, Promotion Services: and Development of Irish

Food, Drink andHorticulture.

Contact: Chief Executive:Aidan Cotter

Boxmore Plastics LtdAddress: Annagh Industrial Park,

Ballyconnell, Co. Cavan. Telephone: (049) 952 6219Fax: (049) 952 6423Email: chris.gaffney@

boxmoreplastics.comWeb: www.boxmoreplastics.comContact: Chris Gaffney

C

Campden & Chorleywood Food Research Association (CCFRA)Address: Chipping Campden,

Gloucestershire,GL55 6LD, UK

Telephone: (0044) 1386 842 104 Fax: (0044) 1386 842 100Email: [email protected]: www.campden.co.ukMain Products/ Research, Training, Services: Consultancy and

Publications for the Food,Drink and AlliedIndustries Worldwide.

Contact: Head of Membership &Training Department:Bertrand Emond

Caterquip LtdAddress: Unit Q19, Greenogue

Business Park,Rathcoole, Co. Dublin.

Telephone: (01) 401 1858Fax: (01) 401 1857Email: [email protected] Products/ Equipment Supplies & Services: Service, Mixers, Vaccum

Packers, Slicers.Contact: Director: Michael Hill

Aidan Farrell

Celtic Forwarding LtdAddress: Celtic House,

30 Marlborough Street,Dublin 1.

Telephone: (01) 865 6000Fax: (01) 874 6745Email: [email protected]: www.celticfwd.ieMain Products/ Shipping, transport,

forwarding.Services: Warehousing &

Distribution.Contact: Gerard Kiernan

Celtic Sales Company LtdAddress: 203 Northwest

Business Park,

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Blanchardstown,Dublin 15.

Telephone: (01) 829 3944Fax: (01) 829 3955Email: [email protected] Products/ Distributors of Packaging Services: for Fresh Food.Contact: Managing Director:

Paddy ByrneGeneral Manager:Richard Walsh

Celtic Sales Company (Cork) LtdAddress: Unit 36, Waterfront

Business Park, Little Island, Co. Cork.

Telephone: (021) 429 7984Fax: (021) 429 7990Email: [email protected] Products/ Suppliers of Packaging, Services: Plastic Containers, Film.Contact: Mary O’Brien

Conor Ahern

Central Health & Safety Services LtdAddress: Block B,

The Courtyard,Newbridge, Co. Kildare.

Telephone: (045) 436 166Fax: (045) 438 851Email: [email protected]: www.chss.ieMain Products/ Food Safety, HACCP,Services: Health & Safety.Contact: Office Manager:

Kathy Dargan

Cereform LimitedAddress: Barn Way, Lodge Farm,

Northampton,NN5 7UW.

Telephone: (0044) 1604 755 522Fax: (0044) 1604 752 470Email: [email protected]: www.cereform.comMain Products/ Dough Conditioners,Services: Cake & Confectionery

Mixes and Concenrates,Topping & Fillings.

Contact: Account Manager, Ireland:Damien McDonald

Codico Distributors LtdAddress: Cleaboy Business Park,

Old Kilmeaden Road,Co. Waterford.

Telephone: (051) 379 933Fax: (051) 372 352Email: [email protected]

Web: www.codico-distributors.comMain Products/ Domino Inkjet codingServices: Machines, Thermo

Electron, Hot Foil andThermal Transfer Coders,Electrox Yag Laser Systems.

Contact: Sales Director:Noel Cooney

Commercial Refrigeration LtdAddress: Mullinabro Business

Centre,Mullinabro,Ferrybank,Co. Waterford.

Telephone: (051) 875 441Fax: (051) 875 449 Email: [email protected]: www.commercialireland.comMain Products/ Refrigeration, Catering,Services: Bar, Supermarket, Air

Conditioning and BeerCooling Systems.

Contact: Managing Director: Mary Bowman Sales Director: Damien Hughes

Communication TechnologyLimitedAddress: The Denhu Complex,

Walkinstown Avenue,Dublin 12.

Telephone: (01) 456 1274Freephone: 1800 333 666Fax: (01) 450 3181Email: [email protected]: www.comtec.ieMain Products/ Distributors for KroyServices: Thermal Transfer Printers

and Linerless Print &Apply Systems.

Contact: Sales: Feargal Conroy

Com-Plas PackagingAddress: Naas Industrial Estate,

Naas, Co. Kildare. Telephone: (045) 874 088Fax: (045) 874 090Email: [email protected]: www.complas.ieMain Products/ Food Pots & Buckets,Services: Food Trays, Lidding

Machine and a WideRange of PackagingContainers.

Contact: Managing Director:Patrick GregoryGeneral Manager:Lorraine Ledingham

Corcoran Chemicals LimitedAddress: Kingsbridge House,

17-22 Parkgate Street,Dublin 8.

Telephone: (01) 633 0400Fax: (01) 679 3521 Email: [email protected]: www.corcoranchemicals.comMain Products/ Distribution of StarchServices: Native/Modified/

Sweetners etc.Contact: Judy Murphy,

Eimer Galvin.

Cross Refrigeration (Irl) LimitedAddress: Unit 25 Cookstown

Industrial Estate, Belgard Road, Tallaght, Dublin 24.

Telephone: (01) 451 1915 Fax: (01) 451 1565 Email: [email protected]: www.crossref.comMain Products/ Refrigeration and Air Services: Conditioning Contractors

and Distributors. Contact: Jim Keating, Dermot

Walsh, Ken Keating, MickO’Leary, Andy Nesbitt,Paddy Jones, Pat Jones,Frank Aherne, RuairiWalsh, Michael Howard,Shay O’Dowd, PatMcLoughlin, John Lynch.

CRS Mobile Cold Storage LtdAddress: Carnisle,

Kildalkey, Co. Meath.Telephone: (046) 943 5000Fax: (046) 943 5068Email: [email protected]: www.crs.ieMain Products/ Rental of Mobile Cold Services: Stores, Blast Freezers,

Blast Chillers and on siteTemperature ControlledStorage.

Contact: Managing Director:Paul Tyrrell

D

Dawson Rentals Irl. LtdAddress: Unit 20,

Tougher Business Park,Newhall, Naas, Co.Kildare.

Telephone: (045) 448 810Fax: (045) 448 811Email: [email protected]

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Web: www.dawsongroup.comMain Products/ Rental of Portable ColdServices: Stores, Tempering Rooms

and Blast Freezers andChillers.

Contact: Director: Aidan McCauley

DetectAmet LtdAddress: Unit 2A, Hampden Road,

Pockington IndustrialEstate.

Telephone: (0044) 1759 304 200Fax: (0044) 1759 305 236 Email: [email protected]: www.detectamet.comMain Products/ Metal Detectable PlasticServices: Products.Contact: Sean R Smith

Diamond Packaging SystemsAddress: 12-13 Pennyburn

Industrial Estate,Londonderry,Northern Ireland, BT48 OLU.

Telephone: (048) 7126 2957Fax: (048) 7126 7094Email: [email protected]: www.diamondcorr.comMain Products/ Corrugated, Multi-Point Services: Glued, Litho-Laminated

Corrugated, FoldingCartons.

Contact: Sales & Marketing Co-ordinator:Joanne Beckett

Dollard Packaging LtdAddress: Units 6-11, Eklad Park,

Malahide Road IndustrialPark, Malahide Road,Dublin 17.

Telephone: (01) 847 0044Fax: (01) 847 0614Email: [email protected]: www.dollard-packaging.ieMain Products/ Print and Packaging.Services:Contact: Sales Director:

David Hilliard

D.S.G Packaging LtdAddress: Units L2 Toughers

Business Park, Newhall,Naas,Co. Kildare.

Telephone: (045) 447 350 Fax: (045) 447 355Email: [email protected]

Web: www.dsgpack.ieMain Products/ Contract PackagingServices: Services.Contact: Shane Harkin

Caroline Commins

Düsseldorf Trade Fair AuthorityAddress: German-Irish Chamber of

Industry & Commerce,46, Fitzwilliam Square,Dublin 2.

Telephone: (01) 642 4350Fax: (01) 642 4399Email: [email protected] Products/ Official IrishServices: Representative

Düsseldorf Trade Fairs.

E

EDME LtdAddress: EDME House,

Mistley, Manningtree,Essex, CO11 1 HG, England.

Telephone: (0044) 1206 393 725Fax: (0044) 1206 393 725Email: [email protected]: www.edme.comMain Products/ Food Ingredient Services: ManufacturerContact: Sales Director:

Sharon Clayton-Bovill

ElopakAddress: 67 Broomhill Road,

Tallaght, Dublin 24.Telephone: (01) 452 1111Fax: (01) 451 3938Web: www.elopak.comMain Products/ Liquid Packaging, MilkServices: and Juice Cartons,

Packaging Machines.Contact: Derek Nangle

Enviroclad Systems LtdAddress: Unit 57B,

Hebron Industrial Estate, Hebron Road,Co. Kilkenny.

Telephone: (056) 775 2866Fax: (056) 777 0955Email: [email protected]: www.enviroclad.comMain Products/ Supply and Fitting of Services: Enviroclad Hygienic Wall

and Ceiling Cladding in

P.V.C. for the Food Industry.Contact: Director: Liam Moylan

Director: Mary Moylan

ESB Independent EnergyAddress: Dublin Office:

Woodford Business Park,Santry, Dublin 17.Belfast Office:33 Clarendon Dock,Laganside,Belfast BT1 38G.

Tel: (01) 862 8300(028) 9051 1246

Fax: (01) 862 8350(028) 9027 8400

Email: [email protected]: www.esbie.ieMain Products/ Utility Supplier.Services:Contact: Marketing Manager:

John ConlonCommercial Manager:Bob Turley

Espac LimitedAddress: Rathruadh, Station Road,

Glenageary, Co. Dublin. Telephone: (01) 280 5257 Fax: (01) 284 2964Email: [email protected] Products/ Distribution of Packaging Services: Machinery and Materials.Contact: Managing Director:

David Espey General Manager:Fintan Keane

F

Faculty of Food Science and TechnologyAddress: University College,

Co. Cork. Telephone: (021) 490 3527 Fax: (021) 427 6398 Email: [email protected]: http://food.ucc.ieMain Products/ Education, Research, Services: Continuing Education and

Training.

Farwood FlyscreensAddress: Unit 6,

Hermes Industrial Estate,Ardmore Park,

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Dun Laoghaire, Co. Dublin.Telephone: (01) 235 0655Fax: (01) 235 0688Main Products/ Flyscreens (Pest Control)Services:Contact: Sales Director:

Richard Whelan

FÁS - Training and EmploymentAuthority - Services to BusinessAddress: 27-33 Upper Baggot

Street, Dublin 4. Telephone: (01) 607 0948/607 0989/

607 0626Fax: (01) 607 0618Email: [email protected]

[email protected]: www.fas.ie/services_to_

business/food_sector.htmMain Products/ Standards and HumanServices: Resource Initiatives for

Workers in the Food &Drinks Sector.

Contact: Project Manager: John SimonProject Manager:Eithne Treacy

Festo LimitedAddress: Dublin: (Head Office)

Unit 5, Sandyford Park,Sandyford IndustrialEstate, Dublin 18. Belfast: (Branch Office)Unit 2, 34 MontgomeryRoad, Belfast, BT6 9HL.

Telephone: (01) 295 4955(0044) 2890 401 072

Fax: (01) 295 5680(0044) 2890 796 899

Email: [email protected]: www.festo.comMain Products/ Pneumatic, Electrical &Services: Sensoric Equipment.

Industrial AutomationTraining. EngineeringService. Complete SystemSolutions.

Filling Machines & EquipmentAddress: Unit A1, Ballymount

Drive Industrial Estate,Walkinstown, Dublin 12.

Telephone: (01) 456 5311Fax: (01) 456 5313Email: [email protected]: http://catalogs.kompass.com/

catalogues/ie_fillingmachinesMain Products/ Manufacturer/SalesServices: Liquid & Cream Filling

Machines/Depositors/Pumps/Potato MashingMachines.

Contact: Brian McNally

Fischbein-SaxonAddress: Alexandra Business

Centre, 274 Alma Road,Enfield, Middlesex, EN3 7RS, England.

Telephone: (0044) 8701 609 314Fax: (0044) 8701 609 315Email: [email protected]: www.fischbein.comMain Products/ Sealing Equipment,Services: Sewing Systems,

Coding & MarkingEquipment,Bag Closing Equipment.

Contact: General Manager:R. BontempsUK Sales Manager:Y. Mannekens

Fiske Ireland (Univar Brand)Address: 536 Grants Cresent,

Greenogue Business Park,Rathcoole, Co. Dublin.

Telephone: (01) 401 9800Fax: (01) 401 9042Email: [email protected]: www.fiskefood.comMain Products/ Food IngredientsServices:Contact: Marketing Manager:

Frank McLaughlinSales Manager:Mark Threadgold

Flight Flexible LtdAddress: 65 Heather Road,

Sandyford IndustrialEstate, Dublin 18.

Telephone: (01) 295 7588Fax: (01) 295 7673Email: [email protected]: www.flightflexible.com.Main Products/ Shrink Sleeves - Services: Consisting of Flexographic

& Gravure Printed, TamperEvident, Plain, Promotionaland Tubing.

Contact: Sales Director:Paul Kendrick

Flogas Ireland LtdAddress: Dublin Road,

Drogheda, Co. Louth.Telephone: (041) 983 1041Fax: (041) 983 4652

Email: [email protected]: www.flogas.ieMain Products/ LP Gas SupplierServices:Contact: Managing Director:

Richard MartinSales Manager: John O’Donoghue

Fluke (UK) LtdAddress: 52 Hurricane Way,

Norwich, Norfolk, NR6 6JP, England.

Telephone: (0044) 207 942 0700Fax: (0044) 207 942 0701Email: [email protected]: www.fluke.ieMain Products/ Test and MeasurementServices: Instruments.Contact: Ken West

FMC FoodtechAddress: Frigoscandia House,

Wolseley Road,Woburn Road IndustrialEstate, Kempston,Bedford, MK42 7EFEngland.

Telephone: (0044) 1234 846 129Fax: (0044) 1234 841 400Email: [email protected]: www.fmcfoodtech.comMain Products/ Freezers, Chillers, Fryers,Services: Ovens, Coating

Equipment.Contact: Managing Director:

Mike CottonRegional Sales Manager:Russell Pitcher

Food Industry RecruitmentAddress: Third Floor,

16 Lower Liffey Street,Dublin 1.

Telephone: (01) 887 0112Fax: (01) 887 0108Email: [email protected]: www.foodjobs.ieMain Products/ Recruitment/Technical/Services: Food ScienceContact: Managing Director:

Don Collins, BSc Recruitment Manager:Ann Nooney

Food Safety Interactive TrainingAddress: Tievebane, Burnfoot,

Co. Donegal. Telephone: (086) 827 9352Email: [email protected]

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Web: www.foodsafetycd.comMain Products/ Basic Food Safety TrainingServices: on an interactive CD

Rom in English, Polish & Latvian.

Contact: Managing Director:Cathy HanniganSales: Ann Robinson

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GEA Process Technologies Ireland LtdAddress: Ash House, Lime Tree

Avenue, Millenium Park,Naas, Co. Kildare.

Telephone: (045) 981 200 Fax: (045) 981 323Email: [email protected]: www.geapt.ieMain Products/ Process Engineering/Services: Equipment.Contact: Claire Doyle

Georgia Pacific Ireland LtdAddress: McKee Avenue,

Finglas, Dublin 11. Telephone: (01) 806 8100Fax: (01) 806 8183 Email: [email protected]: www.gp.comMain Products/ Disposable Paper Services: Products: Wiping,

Washroom, Kitchen and Dispensing Systems.

Contact: Marketing Executive:Orfhlaith Nagle

German Green DotAddress: German-Irish Chamber of

Industry & Commerce,46 Fitzwilliam Square,Dublin 2.

Telephone: (01) 642 4350Fax: (01) 642 4399Email: gemma.freeman@

german-irish.ieMain Products/ Official IrishServices: Representative Cologne

Trade Fairs.

Glanbia plcAddress: Glanbia House,

Co. Kilkenny. Telephone: (056) 777 2200Fax: (056) 777 2222Email: [email protected]: www.glanbia.comMain Products/ Cheese, Nutritional Services: Dairy Ingredients,

Milk & Fresh DairyProducts

Contact: Group Managing Director:John Moloney

Glenpak Industries Services LtdAddress: 3 Sandyford Office Park,

Blackthorn Avenue,Dublin 18.

Telephone: (01) 295 5632 Fax: (01) 295 2959 Email: [email protected]: www.glenpak.comMain Products/ Packaging, Processing &Services: Materials Handling

Equipment.Contact: Managing Director:

Angus J. CampionSales Manager:Donal McDonnell

Grabher Indosa AGAddress: P.O Box 447

CH 9434 AU (SG) Switzerland.

Telephone: (0041) 7174 75757Fax: (0041) 7174 75747Email: [email protected]: www.indosa.comMain Products/ Can Filling and SeamingServices: Machines & Lines

Gray & Adams (Ireland) LtdAddress: Houston’s Corner,

Newtownabbey,Co. Antrim, BT36 4TP.

Telephone: (0044) 2890 342 160Fax: (0044) 2890 848 933Email: [email protected]: www.gray-adams.comMain Products/ Refrigerated, insulated Services: trailers and bodies from

3.5 to 26 tonnes - solid,curtain and sliding sideoptions. Refrigerated anddry freight double andlifting deck trailers.

Contact: Managing Director: Billy DouganSales Manager:Stuart Martin

H

Heterochem (Dist.) LtdAddress: Robertson House,

Unit 49, Baldoyle Industrial Estate, Dublin 13.

Telephone: (01) 839 3127 Fax: (01) 832 5746 Email: [email protected]: www.heterochem.comMain Products/ Flavourings, Colours, Services: Preserves, Food Additives

for the Food Industry.Contact: Sales Manager:

Ken CunninghamAccounts Manager:Dermot Downey

Holfeld Pumps H.R. Holfeld LtdAddress: 2-4 Merville Road,

Stillorgan, Co. Dublin.Telephone: (01) 288 7361Fax: (01) 288 7380Email: [email protected]: www.holfeld.ieMain Products/ Fluid Handling Specialists,Services: Process, Metering,

Sanitary/Hygienic RotaryLobe Pumps.

Contact: Business Development &Key Accounts: Emmet ConnellySales Estimator: Victoria Epp

I

Innovate Food TechnologyAddress: 16 Lower Liffey Street,

Dublin 1.Telephone: (01) 887 0112Fax: (01) 887 0108Email: [email protected]: www.foodjobs.ieMain Products/ Recruitment.Services:Contact: Ann Nooney

Innovia Films LtdAddress: R & D Centre, West

Road, Wigton, Cumbria,UK, CA7 9XX.

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Telephone: (0044) 1697 342 281Fax: (0044) 1697 341 452 Email: [email protected]: www.innoviafilms.comMain Products/ Speciality BOPP andServices: Cellulose Films for

Packaging and Labels.Contact: Sales & Marketing

Manager - PackagingUKIN & EEMA:Paul McKeown

International Business WalesAddress: Welsh Assembly

Government,Alexandra House,The Sweepstakes,Ballsbridge, Dublin 4.

Telephone: (01) 664 1518Mobile: (087) 992 0920Email: [email protected]: www.internationalbusinesswales.comMain Products/ Economic Development.Services:Contact: Country Manager -

Ireland: Mel Crisp

Invensys APVAddress: Unit 5,

Red Cow Business Park,Naas Road, Dublin 22.

Telephone: (01) 403 3008Fax: (01) 459 3399Email: [email protected]

[email protected]: www.apv.comContact: Sales Manager:

Paul CrawleyMarketing Manager:Joanne Gibbs

Irish Association of SeafoodCompanies (IASC)Address: 70B Clanbrassil Street.

Dundalk, Co. Louth.Telephone: (042) 938 6977Fax: (042) 939 5566Email: [email protected]: www.iasc.ieMain Products/ DevelopmentServices: Association Representing

Independent SeafoodRetailers andWholesalers/Processors.

Contact: Martina Clarke

Irish Exporters Association Address: 28 Merrion Square,

Dublin 2.Telephone: (01) 661 2182

Fax: (01) 661 2315Email: exportfoodanddrink@

irishexporters.ieWeb: www.irishexporters.ie

www.exportfoodanddrink.orgMain Products/ In 2006 Irish food andServices: drink exports accounted

for almost €7.5 billion to120 countries worldwideannually. The Food andDrink Division of the IrishExporters Association(IEA), was created toprovide the assistancethat Irish food and drinkcompanies require toenhance their businessperformance in the homemarket and to increasetheir sales abroad.

Contact: Chiara Mazzetti

Irish National Accreditation BoardAddress: Wilton Park House,

Wilton Place, Dublin 2.

Telephone: (01) 607 3003 Email: [email protected]: www.inab.ie

J

JDM Ingredients LtdAddress: Broad End Road,

Walsoken, Nr. Wisbech,Cambs, PE14 7BQ.

Telephone: (0044) 1945 465 556Fax: (0044) 1945 465 796Email: [email protected]: Garlic, Ginger. Chillie,

Vegetable Puree - FreshRoasted, Smoked,Caramellised. CrystalisedGinger. Roasted Vegetables.

Contact: Managing Director:Jon ChesworthSales & MarketingDirector: William Cook

Johnsen & JorgensenAddress: Unit 8, Westpoint

Enterprise Park,Clarence Avenue,Trafford Park,Manchester, M17 1QS.

Telephone: (0044) 1618 741 930Fax: (0044) 1618 741 931Email: [email protected]: www.jjpack.comMain Products/ Glass & Plastic Bottles

Services: and JarsContact: Sales Manager:

Matthew Scott

Johnston Logistics LtdAddress: Blackchurch Business

Park, Rathcoole, Co. Dublin.

Telephone: (01) 401 3333Fax: (01) 458 8015Email: [email protected]: www.johnstonlogistics.ieMain Products/ Warehousing & Logistics.Services:Contact: Business Development:

Deirdre McGuirk

K

David Kellett & Partners LtdAddress: Maple Court,

Wormbridge House,Wormbridge,Hereford, HR2 9DH.

Telephone: (0044) 1981 570 611Fax: (0044) 1981 570 599 Email: [email protected] Products/ Dairy Engineering,Services: Systems/Membranes,

Reverse Osmosis,Ultra Osmosis®, UltraFiltration and MicroFiltration, EffluentTreatment, Spiral Woundand Plate & Frame,Cheese Maturing VacuumPouches

Contact: Managing Director:David Kellett

KelsiusAddress: Unit F, Airport Business

Park, Santry, Dublin 9.Telephone: (01) 844 1100Fax: (01) 844 9599Email: [email protected]: www.kelsius.comMain Products/ Automated HACCP Services: Data Monitoring.

‘Kelsius MII’.Contact: Orla Tuthill

Kiernan’s Food Ingredients LtdAddress: Unit 8 Steadfast Industrial

Estate, Carrickmacros, Co. Monaghan.

Telephone: (042) 966 2096Fax: (042) 966 3954 Email: [email protected] Products/ Ingredients, Valued Added

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Services: Products, Foil Packaging.Contact: Joint Managing Director:

Martin Kiernan, Joint Managing Director:Nuala Kiernan Secretary: James Kiernan

Kingspan Controlled EnvironmentsAddress: Hangar 1A, Wrights Lane,

Burtonwood, Cheshire,WA5 4DB, England.

Telephone: (0044) 1925 711 157Mobile: 086 257 2437Fax: (0044) 1925 711 158Email: [email protected]: www.kingspance.comMain Products/ Manufacturers of PIRServices: (Polyisdryanurate)

Insulated Panels for Food Processing, ColdStorage & Clean RoomEnvironments.

Contact: Consultant:Michael Culhane

Kliklok WoodmanAddress: Western Drive,

Hengrove Park Estate,Bristol, BS14 0AY.

Telephone: (0044) 1275 836 131Fax: (0044) 1275 891 754Email: m.tatum@

kliklok_woodman_int.comWeb: www.klikwood.comMain Products/ Packaging Equipment/Services: Machinery.Contact: Michelle Tatum

Klockner Pentaplast LtdAddress: 33-34 Fern Close,

Pen-y-Fan IndustrialEstate, Crumlin, Gwent,NP11 3EH, Wales.

Telephone: (0044) 1495 241 800 Fax: (0044) 1495 241 811Email: [email protected]: www.kpfilms.comMain Products/ Rigid Plastic Film forServices: Food, Medical, Pharma

and Industrial Sectors.Contact: Sales Manager: Paul Foley

Krones UK LtdAddress: Westregen House,

Great Bank Road,Wingates Industrial Park,

West Houghton, Bolton,Lancashire,BL5 3XB

Telephone: (0044) 1942 84 5000Fax: (0044) 1942 845 091Email: [email protected]: www.krones.comMain Products/ Packaging and BottlingServices: Machinery Suppliers.Contact: Managing Director:

David Kaye Sales Manager: Mark Heath

L

Lennox Laboratory SuppliesAddress: JFK Drive,

Naas RoadDublin 12.

Telephone: (01) 455 2201Fax: (01) 450 7906Email: [email protected]: www.lennox.ieMain Products/ Leading Supplier ofServices: Laboratory Reagents,

Consumables andInstrumentation in Ireland

Contact: Product Manager:Denis Coll

Limerick PackagingAddress: D3/D4 Eastway Business

Park, Ballysimon Road,Co. Limerick.

Telephone: (061) 400 035 Fax: (061) 400 036Email: [email protected]: www.limerickpackaging.ieMain Products/ Corrugated Boxes, Services: Polythene Bags,

Edgeguards, Palletwrap,Strapping, Tapes.

Contact: Mike Boland

LINPAC Materials HandlingAddress: Unit 1,

Kinsealy Business Park,Kinsealy,Co. Dublin.

Telephone: (01) 846 2323Fax: (01) 846 2522Email: [email protected] Products/ Plastic Materials HandlingServices: Products - Boxes, Bins,

Trays, Pallets etc.Contact: General Manager:

Kieran Barry Area Manager: Pat Belton

Logopak Int. LtdAddress: Kettlestring Lane,

Clifton Moor, York, YO30 4XF.

Telephone: (0044) 1904 692 323 Fax: (0044) 1904 690 728Web: www.logopak.comMain Products/ Industrial Print & ApplyServices: Labelling Systems &

Software Solutions.Contact: General Manager:

Wilson Clark

Lyonara Cold Stores LtdAddress: Clonminam Industrial

Estate, Portlaoise, Co. Laois.

Telephone: (057) 862 2480 Fax: (057) 862 0775Email: [email protected] Products/ Refrigeration/ColdServices: Storage.Contact: Manager: Mark Keane

M

Manotherm LtdAddress: 4 Walkinstown Road,

Dublin 12.Telephone: (01) 452 2355 Fax: (01) 451 6919 Email: [email protected]: www.manotherm.ieMain Products/ Temperature: Services: Thermometers,

Controllers,Digital Indicators,Transmitters,Thermocouples,Bestobell Steam Traps,Recorders, Calibrators,Temperature RegulatingValves.Sanitary Valves,Controls andInstrumentation.Process Valves.Pressure: Gauges,Transducers, Switches,Transmitters, PressureRegulators, Manometers,Calibrators.Flow: Meters, Switches,Control Valves andRegulators,D/P Transmitters.Level: Indicators,Controllers, Transducers, Sight Gauges, FloatSwitches.

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Humidity/Moisture:Humidistats, Recorders, Dewpoint and MoistureContents.Electrical: Relays, Recorders. Counters:Production Counters,Tachometers.Pneumatic: Tubing, Fittings,Regulators, Calibraters,Valves, I/P Converters. Signal Conditioning:Transmitters,Isolaters, Converters, SQR Extractors. Data Acquisition: Data Loggers, ChartRecorders.Flue Gas Analysers. Controls for Clean Rooms: Magnehelic Gauges &Switches.

Contact: Managing Director:R.V. Gilbert Project Engineer:Noel Walsh Sales Engineer:Robert C. GilbertFrank Gallagher

Marel Food SystemsAddress: Feldspar Close, The

Warrens Industrial Park,Enderby, Leicester, LE19 4JS.

Telephone: (0044) 1162 843 500 Fax: (0044) 1162 849 339Email: [email protected]: www.marelfoodsystems.comMain Products/ Cutting edge equipment Services: & software components

created & serviced byMarel Food Systems help food processors ofall sizes, in all markets, to operate at peak productivity.

Contact: Jenna TurnerEmail: [email protected]

Mason TechnologyAddress: 228 South Circular Road,

Dublin 8. Telephone: (01) 453 4422

Fax: (01) 415 4492Email: [email protected]: www.masontechnology.ieMain Products/ Laboratory Equipment,Services: Industrial Weighing and

Industrial Vaccuum.Contact: Paul Munds

Masterlift Ireland LtdAddress: Unit 2, Greenogue,

Rathcoole,Co. Dublin.

Branches: Dublin, Galway,Waterford, Sligo.

Service Outlets: Limerick, Tipperary,Donegal.

Telephone: (01) 458 0190, Callsave: 1850 230 363Fax: (01) 458 0186 Email: [email protected]: www.masterlift.ieMain Products: Nissan Forklifts, Kalmar

Heavyduty Trucks,Crown WarehousingEquipment, Narrow AisleFlexi BP Sideloaders,JCB Teletruk.

Services: Forklift Sales, Lease, 24-Hour Service, Parts,Rental Long/Short Term,Forklift Driver Training,Health & Safety Training,Manual Handling, FirstAid AvailableNationwide.

Contact: Managing Director:Dermot Carroll

Matcon Group LimitedAddress: Matcon House,

London Road,Moreton-In-Marsh,GloucestershireGL56 OHJ, England.

Telephone: (0044) 1608 651 666Fax: (0044) 1608 651 635Email: [email protected]: www.matconibc.comMain Products/ IBC Systems for MaterialsServices: Handling.Contact: Sales Director:

Paul CooperProject Sales ManagerPharmaceutical/Ireland:Jim Yetton

Measom Freer & Co. LtdCCeelleebbrraatt iinngg 7700 YYeeaarrssAddress: 37/41 Chartwell Drive,

Wigston, Leicester, LE18 2FL, England.

Telephone: (0044) 116 288 1588Fax: (0044) 116 281 3000Email: [email protected]: www.measomfreer.co.ukMain Products/ Measom FreerServices: Manufacture and Stock

Quality Plastic Bottles,Custom MouldedBottles, Dropper Caps,Scoops, Measures,Boxes, Jars, Tubes,Fasteners etc, For FoodUse. Services Include 3DDesign, In-House ToolMaking and ScreenPrinting

Contact: Mark FreerSales DirectorAndrew FreerTechnical Director

Meyn Food Processing Technology B.V. Address: P.O. Box 16,

1510 AA Oostzaan, The Netherlands.

Telephone: + 31 75 684 3355Fax: + 31 75 684 4150Email: [email protected]: www. meyn.nlMain Products/ Poultry ProcessingServices: Equipment, Services &

Solutions.Contact: Nigel Grocock

Moody’sAddress: West Carr Road

Industrial Estate, Retford,Nottinghamshire,DN22 75N, UK.

Telephone: (0044) 1777 701 141 Fax: (0044) 1777 709 086Email: [email protected]

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Web: www.moodyplc.comContact: Chairman:

Paul Moody Managing Director:Malcolm Wilkinson

Multivac UK LtdAddress: Multivac House,

Rivermead Drive,Swindon, SN5 7UY, UK.

Telephone: (0044) 1793 425 800Mobile: 087 283 4067Fax: (0044) 1793 616 219Email: [email protected]: www.multivac.co.ukMain Products/ Vacuum Packing,Services: Traysealing,

Thermoforming PackagingMachinery and Labelling.

Contact: Ireland Office: Liam Cronin

N

National Standards Authority ofIreland (NSAI)Address: Plassey Park Road

National Technology Park,Castletroy, Co. Limerick.

Telephone: (061) 332 882Fax: (061) 332 982

087 929 2673(Vincent Delaney)

Email: [email protected]: www.nsai.ieMain Products/ Certification andServices: Inspection to National

and International Productand Management SystemStandards.

Contact: Vincent DelaneySimon Kelly C.E.O.

National Standards Authority ofIreland (NSAI) Training SectionAddress: NSAI, Training Section,

Glasnevin, Dublin 9.Telephone: (01) 807 3993Fax: (01) 807 3844Email: [email protected]

[email protected]: www.nsai.ieMain Products/ NSAI Offers Public Services: Courses to Help

Indivduals Gain the SkillsThat They Require toOperate Management

Systems Effectively. TheRange of Courses OfferedReflects the Wide Rangeof Certification ServicesOffered by NSAI.

Contact: Patricia Whelan

NaturisAddress: Westward House,

Montrose Avenue, Slough, Berks, SL1 4TN.

Telephone: (0044) 1753 443 333Fax: (0044) 1753 443 334Email: [email protected]: www.naturis.bizMain Products/ Functional FoodServices: Ingredients.

NITLAddress: 17 Herbert Street

Dublin 2.Telephone: (01) 669 0806Fax: (01) 661 1943Email: [email protected]: www.nitl.ieMain Products/ LearningServices: & Research.Contact: Olivia Noone

NorfolklineAddress: Transit 3,

Westbank Road, Belfast, BT3 9JL.

Telephone: (028) 9077 1122Fax: (028) 9077 7139Email: [email protected]: www.norfolkline.comMain Products/ Refrigerated and Ambient Services: Distribution, Transport

and Warehousing.Contact: General Manager:

Steven MacaulaySales Manager:Andrew Scott

Norman LauderAddress: 2A Richview Office Park,

Clonskeagh Road, Dublin 14.

Telephone: (01) 260 0442Fax: (01) 260 0675Email: [email protected]: www.nll.ieMain Products/ Food Ingredients,Services: Premixes, Lecithins,

FOS/Inulin, DairyIngredients.

Contact: Director:Clive LauderDirector:Huntly Lauder

Nutrition SuppliesAddress: Innishannon, Co. Cork.Telephone: (021) 477 5522Fax: (021) 477 5449Email: [email protected]: www.nutritionsupplies.ieMain Products/ Vitamin andServices: Nutrient Precision PremixesContact: Managing Director:

Dr. Frank CreminTechnical Director: Ursula Lecane

O

Obeeco LtdAddress: Annaville Avenue,

Blackrock, Co.Dublin. Telephone: (01) 278 2323Fax: (01) 278 2374Email: [email protected]: www.obeeco.ieMain Products/ Packaging Solution Agency Services:Contact: Director: Richard Burke

Director: Olive Walker

T.S. O’Connor & Son LtdAddress: Unit C, 67 Heather Road,

Sandyford IndustrialEstate,Dublin 18.

Telephone: (01) 295 5696Fax: (01) 295 5741Email: [email protected]: www.bagsandsacks.comMainProducts/ Flexible Packaging, Bags,Services: Rolls, Sheets, Paper Bags,

Labels, Polythene &Polypropylene Reels, Self Adhesive Tapes.

Contact: Managing Director:James O’Connor Sales: Andrew Haughton

Odenberg Engineering LtdAddress: 2005 Orchard Avenue,

City West BusinessCampus,Naas Road, Dublin 24.

Telephone: (01) 413 6200 Fax: (01) 457 1325 Email: [email protected]

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Web: www.odenberg.ieMain Products/ Mechanical Handling,Services: Robotics, Automation.Contact: Business Unit

Manager: James J. Deane

Odlum GroupAddress: Alexandra Road,

Dublin 1.Telephone: (01) 888 7500Fax: (01) 855 9295 Email: [email protected]: www.odlums.ieMain Products/ Flour, Mixes, HeatServices: Modified Flour, Oat

Products.Contact: Commercial Director:

Bill Ramsell R & D Manager:Susan Zaidan

Olivo UK LtdAddress: 89 The Ashway,

Brixworth,Northampton, NN6 9UZ.

Telephone: (0044) 1604 881 051 Fax: (0044) 1604 881 051 Email: [email protected]: www.olivo.frMain Products/ Insulated/RefrigeratedServices: Portable ContainersContact: Malcolm Gilbert

Omega P.C.S.Address: 7 Lime Tree Avenue,

Termon Abbey,Drogheda,Co. Louth.

Telephone: (01) 836 7535Fax: (041) 984 4835Email: [email protected]: www.omegapcs.ieMain Products/ Pest Control, EFKsServices: Service and Supply.Contact: Partner: Rose Walsh

Michael Walsh

P

The Packaging Centre LtdAddress: Fox & Geese House,

Naas Road, Dublin 22.

Telephone: (01) 450 8759Fax: (01) 450 7567Email: [email protected]: www.thepackagingcentre.ieMain Products/ Glass, paper and plasticServices: packaging.Contact: Clodagh McDevitt

Packex Industries LtdAddress: Unit 1, Rathnew

Industrial Estate,Rathnew,Co. Wicklow.

Telephone: (0404) 69 851 Fax: (0404) 69 861Email: [email protected] Products/ High Quality Services: Flexible Packaging.Contact: Ivan Cruise

P.C Packaging LimitedAddress: Derrynane House,

Eadestown,Naas, Co. Kildare.

Telephone: (045) 883 510 Fax: (045) 880 934Email: [email protected]: www.pcpackaging.ieMain Products/ Packaging Machinery/Services: Materials.

Pegler & Louden Address: White Heather

Industrial Estate,301 South Circular Road,Dublin 8.South Link Park,Ballycurreen Road,Grange, Co. Cork.

Telephone: (01) 416 5170 (01) 416 5175(021) 497 7128

Fax: (021) 491 5213Main Products/ Industrial Valves and Services: Actuators.Contact: Sales Director: Pat Kelly

Office Manager (Cork):Pat O’Brien

Persona Design Consultants LtdAddress: Persona House,

21 Carrickbrack Lawn,Sutton,Dublin 13.

Telephone: (01) 832 2724087 255 2184

Fax: (01) 839 3102Email: [email protected]: www.personadesign.ieMain Products/ Services:Services: Award winning graphic

design consultants who

specialise in the creationand strategic managementof brand developmentand packaging design.Persona Design helpstheir clients grow andmaintain their brandsthrough fresh creativityand strategic thinkingwhich adds value to theirproducts or servicesensuring they sustain longterm competitiveadvantage.Expertise:Strategic branddevelopment, packagingdesign, brand auditing &appraisal consulting,brand relaunch strategy,corporate & consumerbrand identity, newproduct development,name origination,collateral & literaturesystems, vehicle livery,POS, projectmanagement, printmanagement.

Established: 1993.Agency Type: Award winning graphic

design consultants.Clients: Services supplied to

companies both on thenational and internationalmarkets (available onrequest).

Contact: Lorraine Carter, Adv. Dip.Des. Dit., IDI, ICAD

Pharmafoods LimitedAddress: Lower Waterford Road,

Carrickbeg,Carrick-on-SuirCo. Tipperary.

Telephone: (051) 645 066/645 084Fax: (051) 645 033Email: [email protected]: www.pharmafoods.netMain Products/ Bilwinco MultiheadServices: Weighers, Mondini Tray

Sealers Vacuum and Gas,Limitech Liquid ProcessingEquipment, RovemaVertical Form Fill Sealers,Cartoning, Bag In Box.

Contact: Dermot Brett086 259 0667Don Malanowski086 389 1567

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PK Chemicals LimitedAddress: Unit 23, Sandyford Office

Park, Blackthorn Avenue,Sandyford IndustrialEstate, Foxrock, Dublin 18.

Telephone: (01) 295 6977Fax: (01) 295 8338Email: [email protected] Products/ Food Ingredients, Services: Flavours and Colours.Contact: Technical Sales Manager:

Graeme Locke

PRL Group LtdAddress: Block S,

Greenogue Business Park,Rathcoole, Co. Dublin.

Telephone: (01) 401 3456Fax: (01) 401 3499Email: [email protected] Products/ Chilled/AmbientServices: Warehousing &

Distribution.Contact: Operations Manager:

Brian O’Hara

Purac UKAddress: 50/54, St. Paul’s Square,

Birmingham,B31 QS, England.

Telephone: (0044) 1212 361 828Fax: (0044) 1212 361 401Email: [email protected]: www.purac.comMain Products/ Natural Lactic Acid,Services: Lactates and Gluconates.Contact: Sales Manager:

Gareth Jones

Puratos Crest Foods LimitedAddress: Unit 1A,

Airport Business Park,Cloghran, Swords,Co. Dublin.

Telephone: (01) 844 4600Fax: (01) 844 4299Email: [email protected]: www.puratos.co.ukMain Products/ Ingredients for theServices: Bakery, Patisserie and

Chocoate Industry.Belcolade Couverture,Belgian Chocolate,Puratos Bakery &Patisserie Products,PatisFrance PremiumPatisserie Ingredients.

Contact: General Manager: Sean McDaid

Q

Q-Lab LtdAddress: PO Box 27,

Kerlogue Industrial Estate, Drinagh,Co. Wexford.

Telephone: (053) 914 5600 Fax: (053) 914 5600Email: [email protected] Products/ Microbiological &Services: Chemical Analysis of

Food, Water &Environmental Samples.

Contact: Managing Director: Anne-Marie Kelly Financial Controller:Aidan ByrneChem. Lab. Manager:Peter O’Byrne Micro. Lab ManagerBrian Healy

QPM IrelandAddress: Unit 12, Robinhood

Business Park, Robinhood Road, Dublin 22.

Telephone: (01) 450 2421Fax: (01) 450 2311 Email: [email protected]: www.qpm.ieMain Products/ Metal Detection, CheckServices: Weighing, X-Ray, Shrink

Wrapping Machinery &Materials, LabellingEquipment, Tray Lidding,V.F.F.S Baggers, FlowWrapping, FrictionFeeders, Weigh PriceLabelling, Hot Foil &Thermal Ribbon,Calibration Service.

Contact: Director: Eddie Nevin

Quinn Packaging LtdAddress: IDA Business Park,

Green Road,Newbridge,Co. Kildare.

Telephone: (045) 437 900Fax: (045) 437 902Email: [email protected]: www.quinn-packaging.comMain Products/ Thermoform and Services: Print of Containers

for the Dairy Industry.Contact: Michael Kenneally

John LarkinSales Director

R

RBAI LtdAddress: 6 Pearse Road, Co. Sligo.Telephone: (071) 915 0922Fax: (071) 915 0107Email: [email protected]: www.rbai.ieMain Products/ Food Safety TrainingServices: and Auditing. Contact: Gerry Gilligan

C.E.O.Mary DugganTraining DirectorMargret RoddyAdministrator

Record Packaging Systems LtdAddress: Unit 41, Stretford

Motorway Estate,Manchester M32 0ZHEngland.

Telephone: (0044) 1618 643 971Fax: (0044) 1618 641 390Email: [email protected]: www.recordpackaging.comMain Products/ Flowrappers, ShrinkServices: Wrappers, L-Sealers,

Vacuum Packers, TraySealers, Vertical Form Filland Seal.

Contact: Operations Manager:Paul McMahon

Relay - Research For The FoodIndustryAddress: Moorepark Food

Research Centre,Teagasc, Fermoy, Co. Cork.

Telephone: (025) 42 247Fax: (025) 42 293Email: [email protected]: www.relayresearch.ieMain Products/ Communication ofServices: Food Research

Information.Contact: Derbhile Timon

Breda MulvihillAmanda Forde

Rentokil Pest ControlAddress: Westmeath:

Unit 2, Blyry IndustrialEstate, Athlone, Co. Westmeath.Limerick:Ballysimon Road, Co. Limerick. Kildare:

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Millennium Park, Naas, Co. Kildare.

Telephone: Pest Control: 1890 300 400

Fax: (045) 852 035 Email: [email protected]

[email protected]: www.rentokil.ieMain Products/ Suppliers of Services: Pest Control to

ISO9001:2000 andOHSAS 18001:1999

Contact: Divisional Manager, Pest Control:Michael O’Mahoney

Repak LtdAddress: Red Cow Interchange

Estate, 1 Ballymount Road,Clondalkin, Dublin 22.

Telephone: (01) 467 0190Fax: (01) 403 0929Email: [email protected]: www.repak.ieContact: CEO:

Andrew HetheringtonSales & Marketing Manager:Darrell Crowe

S

Sabert EuropeAddress: Rue de l’Industrie 4,

B-1400 Nivelles, Belgium.

Telephone: 0032 678 88444Fax: 0032 678 41034Email: [email protected]: www.sabert.comMain Products/ Disposable PlasticServices: PackagingContact: Patrick Taeigmans

Sartorius MechatronicsAddress: Unit 41,

The Business Centre,Stadium Business Park,Ballycoolin Road, Dublin 11.

Telephone: (01) 808 9050 Fax: (01) 808 9388 Email: [email protected]: www.sartorius.ieMain Products/ Industrial & Laboratory Services: Weighing Equipment Contact: Mechatronics Manager

Ireland (Designate):

Nick ParsonsService Manager: Robert Green

Scientific & Chemical SuppliesAddress: Unit 14-15,

Barryscourt BusinessPark, Carrigtwohill, Co. Cork.

Telephone: (021) 488 2388Fax: (021) 488 2389Email: [email protected]: www.scichem.ieMain Products/ Laboratory Supplies Services:Contact: John Molloy

Sealed Air Cryovac Address: Unit 400, Beech Road,

Western Industrial Estate, Dublin 12.

Telephone: (01) 456 5303Fax: (01) 450 6208Email: [email protected]: www.sealedair-emea.comMain Products/ Packaging Solutions andServices: Equipment for all Food

Markets - Meat/Fish/Dairy/Produce/Bakeryand Ready Meals. ProductOffering Includes Films,Barrier Bags, Rigid Trays,Punnets and Pots.

Security PakAddress: 5 Portside Business

Centre, East Wall Road,Dublin 3.

Telephone: (01) 855 2377Fax: (01) 836 5391Email: [email protected]: www.securitypak.ieMain Products/ Packaging Machinery andServices: Materials, Bag Sealing,

Vacuum Packing, Tray Sealing, ModifiedAtmosphere Packing,Shrink Packaging, Form, Filland Seal Machines, PalletWrapping Machines, Paperand Film Banding Machines,Strapping Machines.

Contact: Director: John Martin

Seven RefrigerationAddress: The Old Airfield, Town

Lane, Mendlesham,Suffolk, IP14 5NF.

Telephone: (0044) 1449 767 777Fax: (0044) 1449 767 779

Email: [email protected]

Web: www.sevengroup.co.ukMain Products/ Portable Coldstores Services: for Hire or Purchase.Contact: Mark Smith

Seven TranscanAddress: 1 Martlets Way,

Goring-by-Sea,Worthing, BN12 4HF.

Telephone: (0044) 1903 249 000Fax: (0044) 1903 248 740Email: [email protected]: www.sevengroup.co.ukMain Products/ Temperature Recorders Services: and Tracking for

Refrigerated Vehicles &Coldstores.

Contact: Michael Kane

SGS Ireland LimitedAddress: Lakedrive 3026,

Citywest BusinessCampus, Naas Road,Dublin 24.

Telephone: (01) 295 0654 Fax: (01) 295 0816 Email: fiona.o’[email protected]: www.ie.sgs.comMain Products/ SGS can offer Services: certification for ISO

22000, BRC Global FoodStandard Issue 4, BRCPackaging Standard (IOP),BRC Transport Standard,GMP B2 & B3, IFIS -International Feed,European Code of GoodTrading Practice - Coceral,Store Inspections, 2ndParty Audits and FoodSafety Training e.g.bespoke HACCP, ISO22000 (1 Day Foundation& 2 Day Internal AuditorTraining Courses & Also 5Day Lead AuditorTraining) and Also BRCTraining. In addition tooffering certificationagainst ISO 9001, ISO14001 and OHSAS 18001.

Contact: Fiona O’Brien

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Shaw Scientific LtdAddress: Greenhills Industrial Estate,

Walkinstown, Dublin 12. Telephone: (01) 450 4077 Fax: (01) 450 4328 Email: [email protected]: www.shawscientific.comMain Products/ Laboratory EquipmentServices: Distributor.Contact : Managing Director:

Derry ShawGeneral Manager:Seamus Amond

Sidaplax - Plastic Suppliers Inc.Address: 7 Harrowden Road,

Brackmills, Northampton NN4 7EB, England.

Telephone: (0044) 1604 766 699Fax: (0044) 1604 766 768Email: [email protected]: www.earthfirstpla.comMain Products/ Converter/DistributorServices: of Plastic Films &

Biopolymers.Contact: General Manager:

Colin Barnard

Siegling Ireland LtdAddress: Unit 72, Cherry Orchard

Industrial Estate,Ballyfermot, Dublin 10.Siegling (UK) Ltd.Head Office, Unit 4, FifthAvenue, Tameside Park,Dukinfield, Cheshire,SK16 4PP.

Telephone: (01) 626 7510(01) 626 7519(0044) 845 330 7110(0044) 1613 313 419(David Giles)

Fax: (01) 626 5206(0044) 845 330 7112

Email: [email protected]@[email protected]

Web: www.siegling.iewww.siegling.co.uk

Main Products/ Worldwide LeadingServices: Manufacturer of

Conveyor and ProcessingBelt Systems for the FoodIndustry.

Contact: David Giles

Smurfit Kappa IrelandAddress: Ballymount Road,

Walkinstown,Dublin 12.

Telephone: (01) 409 0000 Fax: (01) 456 4509Email: [email protected]: www.smurfitkappa.ieMain Products/ A ‘One Stop Shop’ for all Services: Packaging and Point of

Purchase DisplayRequirements withFourteen Plants LocatedThroughout Ireland.Specialists in Shelf-ReadyPackaging

Contact: Marketing Manager:Daragh Wall

SNA AssociatesAddress: Unit 2, West Stockwith

Business Park,Misterton, Doncaster.

Telephone: (0044) 1924 248 686Fax: (0044) 1924 248 687Email: [email protected]: www.snaassociates.comMain Products/ Supply of Food ProcessingServices: MachineryContact: Managing Director:

S.N. Abraham

Southern Tapes & PackagingAddress: Unit 17/18,

City Link Park, Forge Hill, Kinsale Road, Co. Cork.

Telephone: (021) 431 1842Fax: (021) 431 1869Email: [email protected]: www.southerntapes.ieMain Products/ Packaging Machinery -Services: Stretch Wrapper &

Carton Sealers. Pre-Stretch Films, PrintedTapes & Self AdhesiveLabels

Contact: Peter Synnott

Star RefrigerationAddress: Thornliebank Industrial

Estate, Glasgow,G46 8JW.

Telephone: (0044) 0141 638 7916Fax: (0044) 0141 638 8111Email: [email protected]: www.star-ref.co.uk

Main Products/ Refrigeration EngineeringServices: Including Design,

Manufacture, Installation,Commissioning, Service &Maintenance of Industrial RefrigerationSystems.

Sustainable Energy IrelandAddress: Glasnevin, Dublin 9.Telephone: (01) 836 9080Fax: (01) 837 2848Email: [email protected]: www.sei.ieContact: Chief Executive Officer:

David TaylorHead, Industry:Brian Motherway

T

Tate & LyleAddress: Thames Refinery,

Factory Road, Silvertown,London E16 2EW, UK.

Telephone: (01) 429 8442Mobile: (0044) 7768 326 942 Fax: (01) 450 7190Email: [email protected]: www.tateandlyle.comMain Products/ Sugar and Sweeteners, Services: Sauces and Toppings,

Manufacturers/Processors, Business/Professional ServiceProviders, PrimaryProducers, UK Office andOverseas Manufacturer.

Contact: Business DevelopmentManager:William Caldwell

Teagasc Food Research Address: Moorepark,

Fermoy, Co. CorkTelephone: (025) 42 222 Fax: (025) 42 340 Email: [email protected]: www.teagasc.ieMain Products/ R&D on Dairy Products,Services: Functional Foods and Food

Ingredients. PilotProcessing Plant Facilities,Analytical Services.

Contact: Centre Director:Liam Donnelly

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Manager, MooreparkTechnology Ltd:Sean Tuohy

Teagasc Food Research Address: Ashtown, Dublin 15.Telephone: (01) 805 9500 Fax: (01) 805 9550 Email: [email protected]

[email protected]: www.teagasc.ieMain Products/ Training, Consultancy, Services: Innovation and New

Product Development,Research, Food SafetyHACCP, Quality, Hygiene, Specialist Testingand Analysis.

Contact: Declan TroyHead of CentrePat DalyHead of Food Trainingand Technical Services.

Techno-PathAddress: Rosse Centre,

Holland Road, National TechnologyPark, Plassey, Co. Limerick.

Telephone: (061) 335 844 Fax: (061) 203 034 Email: [email protected]: www.techno-path.comMain Products/ Biotrace Rapid Services: Hygiene Monitoring

Systems, Tecra Pathogen Testing Kits,IDEXX Colilert Coliform& EColi Test Kits forWater, 3M PetrifilmMicrobiology Plates,IDEXX Antibiotic ResidueDetection.

Contact: Managing Director:Dave SullivanTechnical SalesRepresentative:Paul Coyne

Teknomek Industries LtdAddress: Brunel Way,

Sweetbriar IndustrialEstate, Norwich, Norfolk, England NR3 2BD.

Telephone: 0044 1603 788 833 Fax: 0044 1603 418 380Email: [email protected]: www.teknomek.co.uk

Main Products/ Stainless Steel Equipment Services: ManufacturersContact: General Manager:

Anne Ferris-Jones

Tetra Pak Ireland LtdAddress: Arkle Road, Sandyford

Industrial Estate, Dublin 18.

Telephone: (01) 296 7500Fax: (01) 294 2396Web: www.tetrapak.comMain Products/ Cartons, Packing. Services: We supply complete

processing and packaging solutions.

Thermo King EuropeAddress: Monivea Road,

Mervue, Co. Galway. Telephone: (091) 751 231 Fax: (091) 751 911 Email: [email protected]: www.thermoking.comMain Products/ Thermo King produceServices: a range of self powered

and direct driverefrigeration units fromthe smallest delivery vansup to and Including maxi-length trailers. These areavailable for thetransport of goods atdeep frozen, chilled andfresh temperatures,unrivalled productoffering and a uniqueworldwide dealernetwork with 24 Hourservice cover.

Contact: Bram Robichez

Thorntons Recycling LtdAddress: Unit S3B Henry Road,

Parkwest Business Park,Dublin 12.

Tel: (01) 623 5133Fax: (01) 623 5131Email: [email protected]: www.thorntons-recycling.ieMain Products/ Thorntons Recycling offerServices: industry specific waste

and recycling solutions incompliance withGovernment legislation.Out offer is based ondelivering efficient andeconomic services andexceeding our customers’expectations.

Contact: Commercial SalesManager:John Staunton

Topaz Energy LimitedAddress: Topaz House, Beech Hill,

Clonskeagh, Dublin 4.Telephone: (01) 202 8888Fax: (01) 283 8318Mobile: 086 172 6877Head Office: (01) 202 8823 Email: [email protected]: www.topazenergy.ieMain Products/ Food Grade Lubricants -Services: Shell Cassida, Shell

Ondina. Food GradeLubricants - AnOutstanding Range ofFully Synthetic Lubricantsfor Virtually EveryApplication Within theFood Industry.

Contact Technical Manager:Jack Condon

Toyota Industrial EquipmentAddress: Killeen Road, Dublin 12.Telephone: (01) 419 0200 Fax: (01) 419 0325 Web: www.toyotaforklifts.ieMain Products/ Toyota Forklifts and Services: Warehouse Equipment.

Diesel/LPG and Electric Forklifts,Powerpallet Trucks, Stackers etc.

Contact: Managing Director:Terry O’Reilly

Transtock Warehousing & ColdStorage LtdAddress: Christendom,

Ferrybank,Co. Waterford.

Tel: (051) 832 411 Fax: (051) 832 666Email: [email protected]: www.trans-stock.comMain Products/ Warehousing and Frozen Services: and Chilled Cold Storage,

Logistics.Contact: Managing Director:

Colm Browne

Treatment Systems LtdAddress: Canice’s Court,

Dean Street, Co. Kilkenny.Telephone: (056) 776 3932 Fax: (056) 776 3933 Email: [email protected]

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Web: www.treatmentsystems.ieMain Products/ Water & WasteServices: Water Design and

Engineering.Contact: Seamus Crickley

Henk van der PuilTim Vierhout

U

UCD (Agri-Food)Address: Agri-Food, Human

Nutrition, VeterinaryMedicine & EnvironmentalSciences,UCD, Belfield, Dublin 4.

Undergraduate UCD Agricultural ScienceProgrammes: and Veterinary Medicine

Programme OfficeUCD Agriculture andFood Science Centre

Tel: (01) 716 7194Email: [email protected]: www.ucd.ie/agandvetPostgraduate UCD School ofProgrammes: Agriculture, Food Science

and Veterinary MedicineUCD Veterinary SciencesCentre

Tel: (01) 716 6100Email: [email protected]: www.ucd.ie/agfoodvetSchool of Biology & Environmental Sciences:

UCD Science Educationand Research Centre(West)

Tel: (01) 01 716 2243Email: [email protected]: www.ucd.ie/bioenvsci/index.htmlServices: Education/Training,

Research & Development.

Unifood LtdAddress: Unifood, c/o Shamrock

Foods Ltd, MerrywellIndustrial Estate,Ballymount, Dublin 12.

Telephone: (01) 405 1500Fax: (01) 460 1366Email: [email protected] Products/ Food Service,Services: and Ingredient Sales.Contact: Gavin King

V

Valve Services LtdAddress: Euro Business Park,

Little Island, Co. Cork.

Telephone: (021) 451 0588Fax: (021) 435 1100Email: [email protected]: www.valve.ieMain Products/ Steam Control Valves/Services: Valve Re-ConditioningContact: Managing Director:

Donal GroganTechnical Director:Tony O’Driscoll

Versatile Packaging LtdAddress: Silverstream Business Park,

Silverstream,Tyholland,Co. Monaghan.

Telephone: (047) 85 177Fax: (047) 85 199Email: [email protected]: www.versatilepackaging.ieMain Products/ Food Packaging MaterialsServices: and Equipment - Tray

Sealers, CPET, Barrier,Antifog Films, AluminiumTrays, Stand Up Pouches,Vacuum Pouches, PouchFilling & SealingEquipment.

Contact: Director: Richard MulliganDirector: Michael O’Reilly

W

Waveform SolutionsAddress: Unit 1B, 11 Canal Bank,

Hume Avenue, ParkwestDublin 12.

Telephone: (01) 620 9744Fax: (01) 620 9722Email: [email protected]: www.waveform.ieMain Products/ Mobile Solutions, Services: Warehouse Management,

RFID Solutions, FoodTracking, Field ForceAutomation, Mobile VanSales Solutions.

Contact: Managing Director:Alan Carroll

Weber Labelling & CodingAddress: Kilcannon Industrial

Estate, Old Dublin Road, Enniscorthy,Co. Wexford.

Tel: (053) 923 3778Fax: (053) 923 3284Email: [email protected]: www.webermarking.com

Main Products/ Print & Apply LabellingServices: Systems, Desktop

Printers, Laser Coders.Manufacturers of Blank & Pre Printed Labels.

Weigh-Tech LimitedAddress: 9 Naas Road Business

Park, Muirfield Drive,Naas Road, Dublin 12.

Telephone: (01) 460 8850Fax: (01) 460 8851Email: [email protected]: www.weightech.ieMain Products/ Supply and Services: Service of Industrial

Weighing and LabellingSystems, FactoryManagement Software,Data Collection &Traceability Solutions,Calibration Service.

Contact: Simon Kingman

Whiriskey Refrigeration Ltd.Address: Cregboy,

Claregalway,Co. Galway.

Telephone: (091) 798 154Fax: (091) 798 141Email: [email protected]: www.whiriskey.comMain Products/ CommercialServices: and Industrial

Refrigeration. ColdRooms and FreezerRooms, MitsubishiElectric AirConditioning, BarEquipment.

Contact: Managing Director:Clement Whiriskey

D.D. Williamson (Ireland) LtdAddress: Little Island Industrial

Estate,Little Island, Co. Cork.

Telephone: (021) 435 3821 Fax: (021) 435 4328 Email: [email protected]: www.caramel.comMain Products/ Caramel Colours, Services: Liquid and Powders.Contact: Export Sales Manager:

David Barrett

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Wilson’s Country LtdAddress: 25 Carn Road,

Carn Industrial Estate,Craigavon,Co. ArmaghBT63 5WG.

Telephone: (0044) 2838 391 029 Fax: (0044) 2838 391 042 Email: john.weathercup@

wilsonscountry.comWeb: www.wilsonscountry.comMain Products/ Potato Pre-Packers, Services: Potato Processors and

Processors of Fresh CutFruit.

Contact: Managing Director:Lewis CunninghamSales Manager NI: Ruth PollockSales Manager: John WeathercupSales Manager ROI:Eamonn Long

WrenTech LtdAddress: WrenTech House,

Crosshaven Hill,Crosshaven, Co. Cork.

Telephone: (021) 483 2644Fax: (021) 483 1363Email: [email protected]: www.wrentech.ieContact: Administrator:

Siobhan Murray

Y

Yeast Products CompanyAddress: Bellevue Industrial

Estate, Tolka Valley Road, Finglas, Dublin 11.

Telephone: (01) 834 7133Fax: (01) 834 5830Email: [email protected]: www.yeastproducts.ieMain Products/ Yeast Production.Services:

Contact: Managing Director:Patrick SmythSales Account Manager:Theresa Gillen

Z

Zetes BlackbirdAddress: The National Technology

Park, Plassey, Co. Limerick.

Telephone: (061) 333 188 (01) 822 5123

Fax: (061) 833 133Email: [email protected]: www.zetes.com/ieMain Products/ Scanning Traceability,Services: In-Store Data Capture -

Product/Price Check etc.Route AccountingSystems.

Contact: Sales Manager: Barry Long

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Notes

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