Food Export Association of the Midwest USA Greater Ozark Trade Association

Food Export Association of the Midwest USA

Greater Ozark Trade Association


Why Export?/Benefits of Exporting • Increase sales and income

- 95% of the world’s consumers live outside the U.S.

- Only 1% of small businesses export, and more than half only export to only 1 country

• Diversify market risk and offset lags in domestic demand

- Sluggish sales at home/booming sales abroad

• Overseas markets continue to open - Recent FTA’s

• US manufacturers have a competitive advantage

- Quality, Safety, Consistency


Why Export?/Benefits of Exporting• Extend product life cycles by exploring various

markets for products

- Find new uses for products

• Use idle capacity and reduce unit costs

• Overseas markets are growing

- Increasing middle class

- Shifting economies


Why Export?/Benefits of Exporting

• Overseas markets continue to open

- Markets are more accepting

- Developing tastes for different products,

• US manufacturers have a competitive advantage

- Highly advanced agricultural system, food producing, manufacturing and processing


Who is Food Export-Midwest?

• Private, non-profit international trade organization

• Our Members are State Agricultural Promotion Agencies

• Our board is comprised of member state Secretaries, Directors and Commissioners of Agriculture

• Work with mostly smaller and medium sized producers

throughout the Midwest, many in Missouri.

• Focus on products that are value-added & consumer-oriented

• Members promote our services to the companies within their state

• Our mission is to promote the export of Midwestern food and agriculture products through our programs and services


MAP – FAS – USDA Food Export – Midwest and Food Export – Northeast are funded by the U.S. Congress through the

Market Access Program (MAP)

Which is administered by the

Foreign Agricultural Service (FAS)

Which is an agency of the

United States Department Of Agriculture (USDA)


Four State Regional Trade Groups


Missouri and Midwestern Products

• Focus on products that are value-added, consumer-oriented

• Branded food products • Snack Food • Convenience Food • Natural Products• Specialty Foods • Private Label

• Food Ingredients• Foodservice Products• Feed Ingredients• Other Value-Added Agricultural

Products• Seafood


In-Market Representatives

• Brazil• Chile • China • Colombia• Hong Kong/Macau • India • Japan• Korea • Mexico• Southeast Asia• Taiwan • Vietnam

• Canada • Caribbean • Costa Rica• France• Germany• Guatemala • United

Kingdom • Middle East


• Providing Missouri and Midwestern agri-business companies the services they need to achieve export success focused on:

• Outreach and Exporter Education

• Market Entry

• Market Promotion

Programs and Services


Outreach and Exporter Education

• Tools that provide the

framework for export

success

• Newsletters

• Foodexport.org –

Export Essentials

• Food Export

HelplineTM

• Educational

Seminars and

Webinars


Customized services that identify the right markets for products and establish relationships.

• Market Builder – Custom Market Intelligence

• Food Show PLUS!TM – International Tradeshow Success

• Buyers Missions – International Buyers Here at Home

• Focused Trade Missions – Total Market Immersion

• Online Product Catalog – 24/7 Online Exposure

Market Entry


Market Promotion

• The Branded Program:

• 50% More International Marketing

• Cost share assistance for branded products sold in foreign market

(50% cost reimbursement of eligible expenses)

• U.S. food & agricultural products only

(minimum 50% US agricultural origin)

• Products not covered by another industry group

• Small companies only (<500 employees) or agricultural cooperatives


Success Stories

The Date Lady, Springfield, MO

•Participated in the Natural Products Expo Buyers Mission

•Met a buyer from Canada resulting in export sales of $13,000

•Projects another $30,000 in sales over the next two years

•Increased retail coverage to 70 stores in Canada

“Food Export helped us get in front of qualified international buyers by organizing meetings and providing financial assistance. The online webinars and helpful staff have also made the entry into foreign markets a lot less daunting! We hope this is only the beginning!”

– Colleen Sundlie, Owner


Success Stories

RIBUS, St. Louis, MO

•Promoted products using the Branded Program

•Exhibited at Vitafoods Europe and met distributors from South America

•Projected export sales to reach $50,000 to the region

•Named MO Agriculture Exporter of the Year in 2012

“With this support, we’ve built a team of nine distributors covering more than 22 countries, and today export sales account for approximately 30 percent of our business. The Branded Program and the associated matching funds made it possible for our company to become a global supplier in a short period of time.”

– Steve Peirce, President


Success Stories

US International Foods, Creve Coeur, MO

•Participated in the Northeast Buyers Mission and educational seminars and webinars

•Deal for $25,000 of potato chips and pretzels made with Indonesian buyer

•Products sold through supermarkets and other retail channels

“The opportunities offered such as Buyers Missions, give us a great window to new markets at an economical cost and without major investment in time and travel.”

-Dave Shogren, COO


Success Stories

US International Foods Named Missouri Agricultural Exporter of the Year

“We are proud to announce that US International Foods has been named Missouri Agricultural Exporter of the Year!

This is a good opportunity to express our sincere appreciation for all the help and support that we get from the ATO, the Missouri Agriculture Department, Missouri Department of Economic Development, Food Export Midwest and the World Trade Center of St. Louis.

We appreciate what you do and the support you have given us!”


How Can We Help You?

www.foodexport.org

Documents

Food Export Association of the Midwest USA Greater Ozark Trade Association