fontsinfocus4_e

8/9/2019 fontsinfocus4_e

1/11

in

Fonts in Focus No. 4


2/11

Call us at +49 6172 484 418

E-mail us at [email protected] or

Visit www.linotype.com

:: Price from 70.21 (incl. VAT) : 1 weight : Available in OT Com

Ink edges out rom the contours, and moves

across curves, letters and lines! This creates a

owing and delightul image, especially in larger

point sizes. Hamada creates an impression very

much like that o real calligraphy - an eect that

is similar to Linotypes amous Zapfno typeace.

Most o the letters in Hamada have alternate

orms. The typeace also includes a number o

ligatures, as well as swashes.

Hamada has a poetic eel o great elegance and

refinement. It is a contemporary typeace, not

only because o its technical sophistication, but

also because o its casual, unhurried appearance

and wide flowing character. It is best suited or

display purposes, & especially packaging design.

It can also be used or greetings or any design

work or the fashion or cosmetics industries.

New

Hamada: The eeling o ink on paper

The Satero Type System.Page 6.

Cosmiqua.Page 5.

Ergo.Page 11.

Slate.Page 14.

Frutiger Serif.Page 13.

Soho.Page 15.

ITC Intro.Page 18.

ITC Mattia.Page 18.

ITC Handel Gothic.Page 18.

2


3/11

Non-latin

In every type design the basic character is determined by the uniform design characteristics

of all letters in the alphabet. However, this alone does not determine the standard of the

typeface and the quality of composition set with it. The appearance is something complex

which forms itself out of many details, like form, proportion, rhythm etc.

In every type design the basic character is determined by the uniform design characteristics

of all letters in the alphabet. However, this alone does not determine the standard of the

typeface and the quality of composition set with it. The appearance is something complex

which forms itself out of many details, like form, proportion, rhythm etc.

Font services

Cosmiquais a text face for a youngergeneration. With its hip and informal

appearance, Cosmiqua is best suited forlife-style, fashion, or music magazines

and publications. Its tone of voice isthat of an equal, making it a perfect

choice for design projects that aim toestablish a more at-ease and almost

party-like appearance.

Cosmiqua was designed by Linotypes TypeDirector, Akira Kobayashi. Kobayashi rst drew

the Italic weights of Cosmiqua, rening his

favorite lowercase forms (x and y), as well ascreating sublime ball terminals on t he A and N.

Only later did he move onto the upright, Romanforms. Although Cosmiqua was originally

conceived for display uses, it is a serviceabletext face as well. The entire family works as

a system and the italics bring in lively move-ment and a fresh and dynamic appearance.

Regular, Semibold and Bold serve as text faces

LightandHeavywork best in titling!:: Price from 70.21 (incl. VAT) : 10 weights and/or styles : Available in OT Com

New

Inspiredby advertising design

from t he 1950s.

Linotype oers a selection

o Simplifed and Traditional

Chinese onts that range

rom classic text aces to

modern headline ones. These

onts oer dierent design

interpretations and can be

matched to Linotypes best

selling seri and non-seri

Latin onts.

From small businesses to large inter-

national companies, Linotype oers

services that allow your client to achieve

a cohesive and unique brand identity

through customized type designs, and

the extension o a typeace to support

more languages & scripts to suit todays

global markets. Linotype develops

its onts with great attention to design

quality and technical perection.

Find out more about our ont services

by calling us at +49 6172 484 41 8 or by

E-mail to [email protected].

Linotype offers a variety of

font service that are tailored

to your every need:

Flexible ont licensing solutions

Modications or custom typeface design

Language extensions

Support for non-Latin scripts

Top-of-the-line font technology

4

DF Hei

Frutiger

DF Song

Sabon Next


4/11

Light Light Italic

Regular Italic

Medium Medium Italic

Bold Bold Italic

Light Light Italic

Regular Italic

Mium Medium Italic

Bold Bold Italic

New

:: Price from 70.21 (incl. VAT) : 16 weights and/or styles : Available in OT Com ::

Stro serif sans

Th Sro Typ Sysm offrs

hih r o ibiiy u o

is ynmic n cr orms. It

includes Serif & Sans Serif designs

with the same basic forms.

Because of the condensed nature

of the seried counterparts it is

optimal for newspaper and mag-

azine applications, where space

is at a premium and paper must

be saved.

Individual characters were based

on classical concepts. Essential

parts of the , c, , s, and r are

to be found at the x-height line,

which is the most important area

of a line of text in determining

legibility.

All fonts in the Satero Type System

include some alrnt lyphs, as

well as ligatures and proportional

lining figures; all weights exceptthe Heavy and Heavy Italic fonts

are also equipped with small

caps, small cap figures, & oldstyle

figures as OpenType features.

Compatil is the first comprehensive type

system which enables all typographical

elements to be used to full effect in order

to reproduce the message conveyed by text

information. Four different type styles with a

total of weights including italics have been

merged into a unique typographical network.

Compatil is designed for financial docu-ments such as annual reports and income

statements and it has been successfully used

in a large number of the winners of the annual

report design contests. The reason lies in the

ability to mix and match the different styles

without any reflow of text. Every character

has the same width in any of the different

styles which include: Exquisite, Fact,Letter,

and Text.

CompatilCompatilCompatil

Compatil

Exquisit

Fact

Letter

Text

:: Price from 295, 12 / 4 fonts (incl. VAT) : 16 weights and/or styles : Available in OT Com

6

Typefaces for financial documents

a

de

f g

l

t

a

d e

f g

l

t

Aternae gyphs

poetic / narrative

objective / informat

informative / poetic

narrative / objective

Compatil Exquisit

Compatil Fact

Compatil Letter

Compatil Text

aaa

a


5/11

sb

uy

t gVectoraLinotype Finnegan

ITC Novarese

An el esign

with look

f

ime ss, ssyl

and w n

An rn elt ti

lo k

bsol llness

and ion

p rn

ve ic.

T c ch

ce 1Sin 78

A stylish design

with extra spark

Italian elegance

and refinement

A tr ect

for els

ITC QuorumDesigning a corporate identity requires the careul

blending o typpography, color, and supporting visual

elements. The choice o typeace is very important

in the overall scheme as it sets the mood o the

communication and provides elements that can be

used in the logo design. In the case o designing an

identity or wellness or ashion related businesses,

many designers seek to project qualities o elegance,

refnement, sophistication, and healthy lie styles.

Corporate fonts: Wellness and fashion

:: Price from 28.56 (incl. VAT) : 51 weights/styles : Available in OT Pro/OT Com / OT Std / PS/TT :: :: Price from 42.84 (incl. VAT) : 8 weights and/or styles : Available in OT Pro / OT Com / PS / TT::

:: Price from 70.21 (incl. VAT) : 21 we ig ht s a nd /o r s ty le s : Av ai la bl e i n O T P ro / OT Co m : : : : P ri ce f ro m 70 .2 1(incl. VAT) : 3 weights and/or styles : Available in OT Com ::

:: Price from 28.56 (incl. VAT) : 14 weights and/or styles : Available in OT Std / PS / TT ::

:: Price from 28.56 (incl. VAT) : 8 weights/ styles : Available in OT Pro/OT Com / OT Std/ PS / TT

:: Price from 28.56 (incl. VAT) : 13 weights and/or styles : Available in OT Com / OT Std / PS / TT

:: Price from 495.12 / 4 fonts (incl. VAT) : 40 weights and/or styles : Available in OT Pro / PS

:: Price from 70.21 (incl. VAT) : 10 weights and/or styles : Available in OT Pro / OT Com ::

:: Price from 51.31 (incl. VAT) : 12 weights and/or styles : Available in OT Pro ::

:: Price from 28.56 (incl. VAT) : 5 weights and/or styles : Available in OT Std / PS / TT ::

Linotype Didot

Optima nova

Palatino Sans Zapfi noExtra

Neue Helvetica Praxis

8

Demos


6/11

OpenType is the font format of choice for all designers

keen on making a good investment. Heres why:

1. OpenType onts work on both Mac and PCs so when

you buy a license or 5 workstations, it covers both your

Mac and your PC. Otherwise, you need to purchase a

license or 5 workstations or both Mac and PC. That's

major savings.

2. Because they are cross-platorm, they are the perect

choice or both you and your corporate clients whose

computer network might include both platorms. Your

client, and their IT manager, will appreciate this eature.

3. OpenType onts include a much larger capacity or

characters so theres no more need or Expert Sets. The old

style fgures and small caps are included in just 1 ont.

4. OpenType onts can include a large number o extra

eatures that create better and more interesting typography.

5. OpenType onts can include support or many scripts

and languages. This makes them the ideal solution or

international communication.

6. Linotypes OpenType onts come in 3 dierent options:

Standard, Pro or creative proessionals, and Com or ofce

communication. The Pro and Com are meant or dierent

customer groups and they also dier in their language

support as can be seen in the table on the right.

Why Open Type?

Arikaans, Basque, Breton,

Catalan, Danish, Dutch,

English, Finnish, French,

Gaelic (Irish, Scots), German,

Icelandic, Indonesian,

Irish, Italian, Norwegian,

Portuguese, Saami (Southern),

Spanish, Swahili, Swedish.

Arikaans, Basque, Breton,i

atalan, Danish, Dutch,

English, Finnish, French,

aelic (Irish, Scots),li I i German,

Icelandic, IndonesianI l i I i n,

Irish, Italian, NorwegiI i I li ian,

Portuguese, Saami ( hern),i South

Spanish, Swahili, Sw i h.i ili edish

Croatian, Czech, Estonian,

Hungarian, Latvian,

Lithuanian, Polish,

Romanian, Serbian,

Slovak, Slovenian, Turkish.

Albanian, Bosnian, Cornish,

Faroese, Frisian, Friulian,

Gaelic/Manx, Gagauz (Latin),

Galician, Karelian, Ladin,

Maltese, Moldavian (Latin),

Rheto-Romance, Sorbian,

Turkmen/Latin.

Standard

Pro

Com

Languages

+

+

LinotypeErgowas designed by American Gary Munch, and was a

winner in Linotypes Second International Digital

Design Contest in 1997. Since then, Linotype Ergo

has proven to be a popular design which prompted

Linotype and Munch to expand the family with new

compressed and condensed variants, a total of

14 new onts n OpenType ormat. T e am y

also includes a clever Sketch font for use in headlines,

bringing the total number of type styles to twenty three.

Linotype Ergo has generous proportions and wide open

counters. This gives the typeface a modern look, while its

humanist construction retains a friendly & approachable

appearance. It works well as both a text or headline type-

face and is ideal for business communication & corporate

identity designs for small to medium sized businesses.

This typeface is also very legible and has an inviting

appeal to it, making it the ideal for childrens literature.

Ergo Italic

Ergo Medium

Ergo Medium Italic

Ergo Demi

Ergo Demi Italic

Ergo Bold

Ergo Bold Italic

Ergo Condensed

Ergo Condensed Italic

Ergo medium Condensed

Ergo medium Condensed Italic

Ergo Demi Condensed

Ergo Demi Condensed Italic

Ergo Bold Condensed

Ergo Bold Condensed Italic

Ergo Black Condensed

Ergo Black Condensed Italic

Ergo Regular

Ergo Compressed

Ergo Condensed

Ergo Bold Compressed

Ergo Demi Condensed

Condensed

Compressed

a

aaaaaa

aaaa

Regular

SketchPlus

:: Price from 42.84 (incl. VAT) : 23 weights and/or styles : Available in OT Com

New

10


7/11

oothErgonomi

act

thequadratureofthe circleAvenir Next

Light ItalicItalic

Medium Italic

Bold ItalicHeavy ItalicLight Condensed Italic

Condensed Italic

Medium Condensed ItalicBold Condensed Italic

Heavy Condensed Italic

LightRegular

Medium

BoldHeavy

Light CondensedCondensed

Medium CondensedBold Condensed

Heavy Condensed

12

:: Price from 295,12 / 4 fonts (incl. VAT) : 63 weights and/or styles : Available in OT Com ::



:: Price from 70,21 (incl. VAT) : 20 weights and/or styles : Available in OT Com

F S is an evolution from

Adrian Frutigers classic design

Meridien; redrawn and expanded,

it now harmonizes with several of

Adrian Frutigers sans serif designs.

W F support, Linotypes

Type DirectorAkira Kobayashi

took up the challenge to adapt and

expand Meridien. It is characterized

by sharp, but elegant, serifs and no

straight lines. Where most fonts have

completely straight strokes, Meridien

features gentle curves and so arcs.

A K had an appreciation

for the metal version, so he began

Frutiger Serif from some of the earli-

est, letter-pressed specimens. The

spirit of Meridien is still present inFrutiger Serif, although there have

been many significant changes. New

weights, widths, and styles not only

come closer to Frutigers original

design, but they now correspond

better with several of Frutigers sans

serifs such as the original Frutiger,

Frutiger Next and Univers just to

name a few.

Frutiger

serif

NewPlatinums typefaces by Adrian Frutiger The Platinum collection is a high end productoering rom Linotype. With the exception o

Compatil, all typeace amilies are enhanced

versions o the original classics.

well balanced, planned and

worked out as no other

Linotype Univers

Frutiger Next


8/11

Sebastian Lester, designer of the Soho family,

took care to ensure that the Soho and Soho

Gothic designs are in perfect harmony. Each

and every character was redrawn, resulting in

a completely new design. Soho Gothic is a more

understated and more subtle design than Soho.

In addition, Soho Gothic is spaced and kerned

as an entirely new design to ensure even typo-

graphic color at all sizes. According to Lester,

The typefaces were developed alongside each

other so that I could consider every aspect of

each design and be certain that they would

be absolutely compatible. Lester also drew a

collection of alternate and semi-slab characters

to give the design added versatility.

The result is a type family that will perform

equally well as the backbone of a global brand

as it will in an edgy fashion magazine.

TheSoho Gothicsuite of typefacesis the latest chapter in the Soho design

project. With the same proportions as

Soho, its slab serif cousin, thisnew

addition to the extended family hasseven weights,ranging from thewillowyHairlineto the brawnyUltra.Each weight has a complementaryitalic.

:: Price from 58,31 (incl. VAT) : 40 weights and/or styles : Available in OT Com

Versatile, extensive, customizable, and multi-lingual.

co

ndense

dThe Slate typeface family has long been considered a valuable

communications tool. Now a suite of condensed weights adds

even more versatility to this elegant design.

The Slate typeface family has been heralded as a design that

melds superb functionality and aesthetic elegance into a

remarkable communications tool. With the addition of these

condensed designs, the Slate typeface family is an even more

powerful communications tool.

The Slate typeface family is the work of Rod McDonald, an

award-winning typeface designer. One of the things that I am

most pleased with about Slate Condensed, says McDonald, is

that it doesnt feel condensed. It works in a broad range of sizes

because readability and legibility have not been compromised.

:: Price from 42,84 (incl. VAT) : 18 weights and/or styles : Available in OT Com ::

New from Monotype

14

more versatility tothis elegant design

New from Monotype

Light

Book

Regular

Medium

Bold

Black

Light Condensed

Book Condensed

Regular Condensed

Medium Condensed

Bold Condensed

Black Condensed

Light Italic

Book Italic

Regular Italic

Medium Italic

Bold Italic

Black Italic

Thin

Light

Regular

Medium

Bold

ExtraBold

Ultra

Thin Italic

Light Italic

Regular Italic

Medium Italic

Bold Italic

ExtraBold Italic

Ultra Italic

Gothic


9/11

E5 68

9

Top TenScript Typeface families

7

Roman Bold

HamadaPresent

Johann Sparkling

Shelley ScriptScriptuale

Linotype Feltpen

AllegroAndanteVolante

Light RegularSemiboldBold LightRegularSemiboldBold

RegularMedium

YZ12345

efgh lmn xyzABCDXYZ 45 ij 2c

i nxy BC 12345

zABCDXYZ12345

10

:: Prices from 22 (incl. VAT) : Available in OT Com

md

1

3

4

2

RegularBold

Wiesbaden Swing

xt oForte Pro

Piro

uette

Bickley Script

PlusAlternates

a c e g ij mno qxyz 2 45

x zA Z12345

16


10/11

Trademarks

Youropinion is important to us!

THIS MAGAZINE is meant to help you browse through the many gems o

the Linotype oerings and to introduce you to all the latest releases.

Your eedback is important to us. I you wish to submit your ideas to help

shape the content, please use the orm below and simply post or ax it to us!

1. How would you rate this issue?

2. What sort o inormation would you like to be included in the Fonts in Focus magazine?

3. Would you like to see more technical inormation? Yes No

4. How oten would you like the Fonts in Focus to be published?

Once a year Twice a year 3 issues per year 4 issues per year

5. Would you like to receive uture issues? Yes No

Fax to: +49 (0) 6172 484 429

Post to: Linotype GmbH, Werner-Reimers-Strae 2-4

61352 Bad Homburg, Germany

New from ITC &A delicate, sophisticated script...:: Price from 42.84 (incl. VAT) : 1 weight : Available in OT Std / PS ::

... with so much vitality you might easily imagine the ink

is still wet allow us to introduce ITC Intro, rom designer

Jana Nikolic. With slightly condensed proportions and

uid capitals that can easily double as initial letters, Intro

is a design that youll want to meet again and again.

quareITC Handel GothicWhats old isnewagain.

Master type designer Rod McDonald

revives, enlarges and improvesthe Handel Gothic family.

:: Price from 58,31 (incl. VAT) : 5 weights : Available in OT Std ::

ITC MattiaIts nervous, tense, and a little disquieting, with twisted charactersthat are more scrawls than lettering. Mattia reuses to be confned toa traditional baseline. When set in short blocks o copy, the design

creates a tone o passion and candor.

A typeface with an edge.

:: Price from 58,31 (incl. VAT) : 1 weight : Available in OT STd ::

18

Linotype Ego, Linotype Ergo, Linotype Feltpen, Hamada, Pirouette, Scriptuale and Wiesbaden Swing are trademarks o Linotype GmbH and

may be registered in certain jurisdictions. Linotype, Linotype Library, Avenir, Compatil, Cosmiqua, Linotype, Eurostile, Finnegan, Optima nova,

Praxis, Present, Satero, Shelley, Vectora and Zapfno are trademarks o Linotype GmbH registered in the U.S. Patent and Trademark Ofce and

may be registered in certain other jurisdictions. Demos, Frutiger, Helvetica, Palatino, Sabon, Syntax and Univers are trademarks o Linotype

Corp. registered in the U.S. Patent and Trademark Ofce and may be registered in certain other jurisdictions in the name o Linotype Corp. or

its licensee Linotype GmbH. Bickley, ITC Intro, ITC Johann Sparkling and ITC Novarese are trademarks o International Typeace Corporation and

may be registered in certain jurisdictions. ITC Quorum is a trademark o International Typeace Corporation registered in the U.S. Patent and

Trademark Ofce and which may be registered in certain other jurisdictions. Slate is a trademark o Monotype Imaging Inc. and may be registered

in certain jurisdictions. Soho is a trademark o Monotype Imaging Inc. registered in the U.S. Patent & Trademark Ofce and may be registered in

certain jurisdictions. Apple, Macintosh and TrueType are registered trademarks o Apple Inc. Adobe, Adobe Type Manager, ATM, Acrobat, Acrobat

Reader and PostScript are trademarks o Adobe Systems Incorporated, which may be registered in certain jurisdictions. Microsot, Windows

and OpenType are registered trademarks o Microsot Corporation. Adobe Systems Incorporated, which may be registered in certain jurisdictions.

Microsot, Windows and OpenType are registered trademarks o Microsot Corporation. 2008 Linotype GmbH. All rights reserved.


11/11

eLinotype GmbH

Werner-Reimers-Strae 2-4

61352 Bad Homburg

Germany

Phone + 49 (0) 6172 484 418

Fax + 49 (0) 6172 484 429

[email protected]

www.Linotype.com

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