THE WORD MARK *The seal or word mark should only be used on other organizations’ printed or promotional material when the City is a partner in the activity. When used alone, the City word mark can be used as text only or with the line. It can be black or blue. When used with a department name, it must include the line. word mark with line CORRECT USE OF WORD MARK: word mark without line City of Orlando Department Division Department and Division should be in all caps The order should be: The City word mark is a stylized text – do not type it. Notice the end of the R below the L in “Orlando”. FONTS CITY WORD MARK CITY SEAL CITY WORD MARK AND SEAL WHICH ONE DO I USE?* The word mark is preferred on City flyers, posters, advertisements and other promotional materials*. It replicates better than the seal. Less used. The seal and word mark should be used together for all official city documents, including stationary, business cards and memos. We do not have a specific font or font size for City documents. However, the font and font size must be clearly legible for any public documents. Typically, your font size should be 11pt. text or larger. Keep in mind who your audience is and select your font and font size accordingly. ENCOURAGED FONTS: Arial, Bookman, Cambria, Helvetica, Tahoma, Times New Roman Using the City seal is not recommended for everyday design. However, if there is another municipal seal shown, use the City seal. Its use is based on individual circumstances.

FONTS - City of Orlando · 1” Full Color, Pantone blue, and black seal shown. Seals must always be larger than 1 inch. Word mark to be used if seal cannot be 1 inch. The

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Page 1: FONTS - City of Orlando · 1” Full Color, Pantone blue, and black seal shown. Seals must always be larger than 1 inch. Word mark to be used if seal cannot be 1 inch. The

THE WORD MARK

*The seal or word mark should only be used on other organizations’ printed or promotional material when the City is a partner in the activity.

When used alone, the City word mark can be used as text only or with the line. It canbe black or blue. When used with a department name, it must include the line.

word mark with line

CORRECT USE OF WORD MARK:

word mark without line

City of OrlandoDepartment

DivisionDepartmentand Divisionshould bein all caps

The order should be:

The City word mark is a stylized text – do not type it. Notice the end of the R below the L in “Orlando”.

FONTS

CITY WORD MARK CITY SEAL CITY WORD MARK AND SEAL

WHICH ONE DO I USE?*

The word mark is preferred on City flyers, posters, advertisements and other promotional materials*. It replicates better than the seal.

Less used. The seal and word mark should be used together for all official city documents, including stationary, business cards and memos.

We do not have a specific font or font size for City documents. However, the font and font size must be clearly legible for any public documents.

Typically, your font size should be 11pt. text or larger. Keep in mind who your audience is and select your font and font size accordingly.

ENCOURAGED FONTS: Arial, Bookman, Cambria, Helvetica, Tahoma, Times New Roman

Using the City seal is not recommended for everyday design. However, if there is another municipal seal shown, use the City seal. Its use is based on individual circumstances.

Page 2: FONTS - City of Orlando · 1” Full Color, Pantone blue, and black seal shown. Seals must always be larger than 1 inch. Word mark to be used if seal cannot be 1 inch. The

1”

Full Color, Pantone blue, and black seal shown. Seals must always be larger than 1 inch. Word mark to be used if seal cannot be 1 inch. The only exception to the size rule is on business cards, envelope and letterheads.

do not scaleout of proportion

do not place a sealinto any

other logo designdo not

scale too small

do not place sealon busy background

THE SEAL

Community Center

There should be0.125 inch (1/8 inch)

space around the seal.

The City seal can be printed in full color, PMS 300 (blue), black or reversed. It should not be smaller than 1 inch tall. When resizing the logo, the original proportions (the height-to-width ratio) must be retained. It should not be altered in any way, including the typography of the seal. There should be 0.125 inch (1/8 inch) space around the seal to insure that is not crowded. If the seal has to be put on a dark background a ‘reversed or white’ seal should be used.

EXAMPLES OF MISUSE OF CITY SEAL