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Folk brandbook 2013
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Folk
DETAILS 2013
Folk is a London based labelwith five of its own stores, as well as shop-in-shops in London department store Liberty and Amsterdam store Cowboys 2 Catwalk.
At a wholesale level it is stocked in over 200 of the best independent and department stores worldwide. Key stockists include Selfridges, Lib-erty, Printemps, Bon Marche, Lane Crawford, Bloomingdales, Isetan and United Arrows.
Initially only mens clothing,footwear for men and women was added in 2004 and a womenswear range was introduced for Autumn Winter 2012.
Charles Eames, the iconic furniture designer once said “The details are not the details, they make the design”. This is a far more succinct way of defining Folk’s collections and design ethos than we could ever come up with. Folk is not a brand that is inspired by vintage clothing, a specific period in history or a particular muse and our designs do not try and re-create
the wheel in terms of shapes and silhouettes. The design focus is on the combination of the quality of the fabrics and their fabrications, not being scared of using colour and our obsession with the minutiae of detail.
It is perhaps the small design touches that the brand has become best known for and each collection works into
old designs to improve them in addition to constantly expanding and experimenting with new styles, fabrics, colours and details to maintain our innovative reputation.
“The details are not the details, they make the design”Charles Eames
ETHOS
LIBERTYSHOP IN SHOP
“Folk has fast become a key brand within the Liberty brand mix, one of very few selected brands to trade from a personalised space in store due to the strong brand asthetic through product and the standalone self named store on Lambs Conduit Street. Folk’s strong identity using subtle yet effective design features appeals to the purist Liberty customer. I think the fusion between a heritage brand as Liberty and one of the most promising home grown Casualwear brands such as Folk is perfect.”
Stephen AyresHead of B vuyingLiberty
STORES
Folk has four stand alone stores in London. The first Folk store was opened in March 2007 in one of London’s last bastions of independent shopping - Lambs Conduit Street, in Bloomsbury.
A further store was opened in the Truman Brewery in the popluar East end of London in November 2009 and in August 2010 a dedicated womens space was opened next to the original store on Lambs Conduit Street allowing the first store to expand to display the increased menswear collection.
A fourth store was opened in Shepherd Street in Mayfair in August 2011. Folk also has a store in Munich, Germany.
Folk won the award for best Fashion shop in the UK in the 2009 Telegraph Shop Awards.
COWBOYS 2 CATWALKSHOP IN SHOP / AMSTERDAM
In 2009, Folk was invited by premium Amsterdam store, Cowboys to Catwalk to open a shop in sbop in the basement of its store. Folk sits beside brands such as Comme de Garcons, Viktor and Rolf and Givenchy.
Folk started to create its mens and womens footwear collections in 2004 with the same ethos as the clothing range. The focus is on innovative design and material selection with much of the collection using veg tanned leathers which, although more expensive create arichness and texture not found in the more commonly used chrome dyed leather. The shoes are all hand made in a 60 year old family run factory in the north of Portugal which produces small production runs ensuring that the quality levels remain high.
WWW.FOLKCLOTHING.COM
London - Holborn49 and 53 Lamb’s Conduit Street
LONDON WC1N 3NG020 7404 6458OpenWeekdays 11am-7pmSaturday 11pm-7pmSunday [email protected]
London - Brick Lane11 Dray Walk
LONDON E1 6QL0207 375 2844OpenWeekdays 11am-7pmSaturday 11pm-7pmSunday [email protected]
Folk - Shepherd Market12 - 14 Shepherd Street
LONDON W1J 7JF0207 499 8598OpenWeekdays 11am-7pm Saturday [email protected]
Munich - 44 Amalienstrasse
MUNICH 80799Mon - Sat 11am - [email protected]
Wholesale enquiries
Press enquiries
FOLK CONTACTS
