Frieze Art FAir

Frieze MAsters

2014LONDON15 - 19 October

51° 32’N

Frieze Art FAir Regent’s PaRk, London, Uk 15 - 18 oct, 2014Wed - 12 to 7pm (guests and premium tickets only)thU to sat - 12 to 7pm A Gentil CariocaGaleria Fortes VilaçaGaleria Jaqueline Martins

Galeria Luisa StrinaMendes Wood DMVermelho

Frieze MAstersRegent’s PaRk, London, Uk

15 - 19 oct, 2014Wed - 12 to 7pm (guests and premium tickets only)thU to sat - 11am to 7pm | sUn - 11am to 6pm

A Gentil Carioca

Latitude is the title of the International Promotion Project for Brazilian Art Business which is a partnership between apex-Brasil (Brazilian Trade and Investment Promotion Agency) and aBaCt (Brazilian Association of Contemporary Art).It was started in 2007 with the core goal of creating business opportunities for the art sector mainly through cultural promotion activities. During this period, the number of members increased. Currently, 49 primary market art galleries participate in Latitude, representing more than 1000 artists. Through a rich programme of activities that ranges from supporting Brazilian galleries in international fairs to promoting Art Immersion Trips for international guests in Brazil, Latitude aims to improve professionalism within the art market and provide new opportunities for Brazilian galleries to trade internationally.

Since the 1970’s, Brazilian artists have gradually gained space and recognition in the world’s most renowned international art spaces. In 1969, Helio Oiticica held a solo show at Whitechapel and in 1970, his work was shown at the Museum of Modern Art in New York with that of Artur Barrio and Cildo Meireles.

In the 1980’s, pioneering art gallerists such as Thomas Cohn, Luisa Strina and Marcantonio Vilaça played an important role, as they started to participate in international art fairs. This gave contemporary Brazilian artists, such as Jac Leirner and Tunga, an international stage on which to present their work. Since then, Brazilian art has been put on the map. The cultural exchange between Brazil and the rest of the art world has increased dramatically and has given international critics, curators and researchers greater access to Brazilian art. In London alone, there have been

solo shows by several Brazilian artists in various renowned institutions. These include Rivane Neuenschwander (South London, 2008); Cildo Meireles (Tate Modern, 2008); Alexandre da Cunha (Camden Arts Centre, 2009), Ernesto Neto (Hayward, 2010), Lygia Pape (Serpentine, 2011) and Mira Schendel (Tate Modern, 2013).

In the domestic realm, some of the country’s most important cultural institutions, like the Museum of Modern Art in São Paulo, were founded in the 1940s. Bienal de São Paulo, now in its 31st edition, began in 1951, and is second only to Venice as the oldest functioning international biennial. These events helped create a rich interchange between different art forms and traditions, helping to consolidate the unique aesthetics of Brazil.

Beyond the biennial, the country currently has some prestigious public institutions such and Pinacoteca do Estado and Museu de Arte do Rio

(MAR), as well as some non-profit private foundations like Casa Daros and the 3000-acre Inhotim, an assemblage of galleries and site-specific works surrounded by tropical botanical gardens.

São Paulo stands as Brazil’s financial and cultural center, positioning itself as a new hot spot for the global art market. Rio de Janeiro also holds important museums, galleries and collections. Together, the two cities account for over 85% of the art trade in Brazil. SP-Arte and ArtRio, started in 2005 and 2011 respectively, have quickly become relevant international fairs, seeing a steady increase in the percentage of foreign galleries exhibiting over the years.

With a growing number of collectors, art professionals and spectators, Brazil is now at an optimal position to share its creative energy, to provoke debate and to create new opportunities for cultural exchange.

BRAZILIAN ART SCENE:

DOMESTIC AND INTERNATIONAL

EXPANSIONWith one of the most

prosperous and promising art scenes in the world,

Brazil is quickly expanding its reputation as a global

art centre. Maintaining its place as the world’s sixth

largest economy, it is a country that has steered clear

of much of the economic turmoil of recent years and

is host to original and vibrant production in contemporary

art which is grounded in a solid historical tradition.

A Gentil Carioca was founded 11 years ago by artists Márcio Botner, Laura Lima and Ernesto Neto, conceived in a melting pot in order to captivate and diffuse art’s diversity within Brazil and the world.We believe each work of art is a cultural particle with enough potential to irradiate culture and education. In the same way history can be thought, forged, documented and changed, A Gentil Carioca is a place where artistic or political contexts can be revitalized, in many ways.A Gentil Carioca validates the amplification of the potential action field of the arts as it stimulates the net of collectors and art lovers in general.

a gentil CariocaBooth g6 | Main Frieze art FairBooth s14 | spotlight Frieze Masters

artists on show: Jarbas Lopes, João Modé, José Bento, Laura Lima, Maria Laet, Maria Nepomuceno, Paulo Nenflidio, Thiago Rocha Pitta

Image thiago Rocha Pitta Atlas/Ocean, 2014

Rua Gonçalves Ledo, 17 - Rio de Janeiro RJ - CEP 20060-020 T +55 21 2222-1651 correio@agentilcarioca.com.br www.agentilcarioca.com.br

Contact Marcio Botner

Gallery: Rua Fradique Coutinho, 1500 - São Paulo SP - CEP 05416-001 T +55 11 3032-7066 Warehouse: Rua James Holland, 71 - São Paulo SP - CEP 01138-000 T +55 11 3392-3942 galeria@fortesvilaca.com.br www.fortesvilaca.com.br

Inaugurated in 2001, under the direction of Márcia Fortes, Alessandra d’Aloia, and Alexandre Gabriel, Galeria Fortes Vilaça presents a dynamic program in which Brazilian and foreign artists, young and established, create ambitious exhibitions. Group shows organized by guest curators are also frequent in the program. These collaborations also extend to lectures and publications. The Gallery participates in the leading international art fairs.In 2008, Galpão Fortes Vilaça opened in downtown São Paulo. A rustic industrial warehouse with a clearance of 1.500 m², the space houses simultaneously an exhibition space, art storage and a viewing room, all of which accessible to the public. Moveable walls reconfigured by each artist define the exhibition room, thus offering a particular experience to the public in every visit.

galeria Fortes VilaçaBooth d5 | Main Frieze art Fair

Contact alessandra d’aloia

artists on show: Adriana Varejão, Armando Andrade Tudela, Cerith Wyn Evans, Iran do Espírito Santo, Jac Leirner, João Maria Gusmão + Pedro Paiva, José Damasceno, Valeska Soares

Image Iran do espírito santo Twist 18, 2012

Contact Jaqueline Martins

Opened in April 2011, Galeria Jaqueline Martins proposes to recover artistic practices which embody surges of experimentalism in artistic thought, experiences and actions, and discuss the transformation of conceptual art from the 1970s and 1980s in Brazil to the present. The gallery focuses on works and projects that were never, or rarely, exhibited, or which were generally neglected by the commercial and aesthetic stakes of their respective times. Furthermore, in response to the aesthetic revolution that has taken hold of contemporary art in the last forty years, arising from transformations in the cultural, social and political spheres, Galeria Jaqueline Martins aims to foster the correspondence between artists of distinct generations whose practice is aligned by analogous and convergent references.

galeria Jaqueline MartinsBooth h22 | Focus Frieze art Fair

Rua Dr. Virgílio de Carvalho Pinto, 74 - São Paulo SP - CEP 05415-020 T +55 11 2628-1943 contato@galeriajaquelinemartins.com.br www.galeriajaquelinemartins.com.br

artist on show: Hudinilson Jr. Image hudinilson Jr. Untitled / Xerox OCÉ (interferido), 1980

In 1970, Luisa Strina began as an art merchant and opened her gallery in 1974. In the same year, she brought the works of American pop artists, Roy Lichstenstein, Andy Warhol and others to Brazil for the first time. Strina introduced diverse exponents of the new generation into the market, such as Leonilson, Cildo Meireles, Tunga, Antonio Dias and Edgard de Souza. In 1992, Galeria Luisa Strina was the first Latin-American gallery invited to participate in the selective Basel Art Fair. Currently, Galeria Luisa Strina represents a mixture of established artists and emerging artists, always showing the most illustrious works available in the Brazilian and International contemporary art market.

galeria Luisa strinaBooth d8 | Main Frieze art Fair

Rua Padre João Manoel, 755 loja 2 - São Paulo SP - CEP 01411-000 T + 55 11 3088-2471 info@galerialuisastrina.com.br www.galerialuisastrina.com.br

Contact Luisa strina

artists on show: Alexandre da Cunha, Anna Maria Maiolino, Carlos Garaicoa, Clarissa Tossin, Cildo Meireles, Eduardo Basualdo, Federico Herrero, Fernanda Gomes, Jarbas Lopes, Juan Araujo, Leonor Antunes, Marcius Galan, Marepe, Pedro Reyes, Tonico Lemos Auad

Image anna Maria Maiolino What is left over, 1974

Mendes Wood DM was founded in 2010 with the purpose to exhibit international and Brazilian artists in a context conducive to critical dialogue and cross-pollination. Central to the gallery’s program is a concern for regional difference and individuation while fostering cosmopolitanism and collaboration. Inspired by a belief that artistic practices broaden the scope of human agency and have the power to both touch and change the world, Mendes Wood DM cultivates a program premised on conceptualism, political resistance and intellectual rigor.

Mendes Wood dMBooth h2 | Main Frieze art Fair

Jardins: Rua da Consolação, 3358 - São Paulo SP - CEP 01416-001 T +55 11 11 3081-1735 Vila Romana: Rua Marco Aurélio, 311 - São Paulo SP - CEP 05048-000 info@mendeswood.com www.mendeswood.com

Contact Felipe dmab

artists on show: Paulo Nazareth, Runo Lagomarsino, Thiago Martins de Melo

Image Paulo nazareth Untitled from Cathiers d’Afrique project, 2014

After twelve years of existence, Vermelho has established itself as one of the main places for contemporary art in Brazil. More than just an exhibition space, Vermelho encourages new ideas and art production by emerging and established artists. In 1.000 m2, Vermelho hosts three main exhibition rooms, one sculpture / installation terrace, a restaurant, Tijuana (multiple and artist book publisher), and a multi-task gallery façade that has served as support to over 50 works. With an average of 2.000 visitors per month, the exhibitions at Vermelho try to develop systematic encounters of artists, curators and the general public.

VermelhoBooth g11 | Main Frieze art Fair

Rua Minas Gerais, 350 - São Paulo SP - CEP 01244-010 T +55 11 3138-1520 info@galeriavermelho.com.br www.galeriavermelho.com.br

Contact akio aoki

Image credits: Edouard Fraipont

artists on show: André Komatsu, Cadu, Chiara Banfi, Cinthia Marcelle, Claudia Andujar, Detanico Lain, Dora Longo Bahia, Jonathas de Andrade, Marcelo Cidade, Nicolás Bacal, Nicolás Robbio, Odires Mlászho, Rodrigo Braga

Image Marcelo Cidade Pessoal e intransferível (decomposition 4) da série Nóias, 2014

ENTRANCE EXIT

D5

P2

D8

H2

H22

G6 G11

Main g6 A Gentil Cariocad5 Galeria Fortes Vilaçah2 Mendes Wood DMd8 Galeria Luisa Strinag11 Vermelho Focush22 Galeria Jaqueline Martins

LATITuDE gALLERIES AT FRIEZE ART FAIR 2014

ENTRANCE

EXIT

S14 LATITuDE gALLERIES FRIEZE MASTERS 2014

spotlight s14 A Gentil Carioca

LONDON 2014 FOLDEREditorial Coordinator Mônica Novaes Esmanhotto

Production Daniel RubimGraphic Design Lucia Farias

Latitude Visual Identity Estúdio Campo

Acknowledgements Emma Morgan, Jenny McVean

Supported by Apex-Brasil(Brazilian Trade and Investment Promotion Agency)Production ABACT(Brazilian Association of Contemporary Art)Executive Manager Mônica Novaes Esmanhotto

CONTACT DETAILsLatitude – Platform for Brazilian Art Galleries AbroadRua Monte Alegre, 428 conj. 1505014-000 São Paulo SP BrasilT +55 11 2365-0481latitude@abact.com.br www.latitudebrasil.org

1500 BabilôniaA Gentil CariocaAlmacen GaleriaAmparo 60 Galeria de ArteAnita Schwartz Galeria de ArteAthena ContemporaneaBaró GaleriaGaleria Berenice ArvaniBlau ProjectsBolsa de Arte de Porto AlegreCasa TriânguloCelma Albuquerque Galeria de ArteCentral Galeria de Arte

Choque CulturalGaleria Eduardo FernandesEmma ThomasGaleria EstaçãoFASSGaleria Fortes VilaçaGaleria da GáveaGaleria Inox Arte ContemporâneaGaleria Jaqueline MartinsGaleria Laura MarsiajGaleria LemeGaleria LOGOLuciana Brito Galeria

Luciana Caravello Arte ContemporâneaGaleria Luisa StrinaGaleria LumeGaleria Marcelo GuarnieriGaleria Marilia RazukMendes Wood DMMercedes Viegas Arte ContemporâneaGaleria MezaninoGaleria MillanGaleria Murilo CastroGaleria Nara RoeslerGaleria Oscar CruzParalelo

Galeria PilarPortas Vilaseca GaleriaGaleria RabiehGaleria Raquel ArnaudSergio Gonçalves GaleriaSilvia Cintra+Box4SIM Galeria de ArteVermelhoYbakatu Espaço de ArteZipper Galeria

www.latitudebrasil.org