Dear Prospective Agent,

In your hands you have the definitive guide as to why no other real estate company can compare to JohnHart!

The following list details the reasons we created JohnHart:

1. To help agents make good on their promises to clients.

2. To provide each agent with a powerful marketing team to maximize exposure.

3. To free up time for agents by doing the little things, so they can be available 24/7 to clients.

4. Provide agents with a team that will ensure every single document is correct.

5. To give my agents confidence to build their business beyond their own expectations with a dedicated staff to support them. We work hard

to keep agents focused on the client and their own business. Our experienced staff makes this possible by removing every responsibility we

can from an agent’s plate.

6. To anticipate our agents’ needs before they do. If you told us to do it, we’re not doing our job right.

7. To give agents the proper tools to help their clients, because our clients are making one of the biggest decisions and purchases of their

lives. Doctors have nurses, attorneys have paralegals -- real estate agents should be backed by their own army of professionals.

8. To provide agents with the proper tools to handle growth and regularly deliver the top-notch customer service clients deserve. The level of

service should not change because the volume changes. The 12th customer this month should be treated the same as the first.

9. This firm is designed to fully support our agents. Ultimately, the only way we succeed is by making you succeed. Your success is something

we obsess over.

Call me anytime directly on my cell (818-500-7793) if you have any questions regarding this or anything else that’s on your mind.

Sincerely

Harout Keuroghlian

Proud Broker of JohnHart

FOCUSED

Never complacent, we seek out new opportunities and pursue them with fervor. We create our own success by being intensely focused on delivering results because we understand the world is ruled by results.

PROGRESSIV

E

One foot in front of the other, we advance into the future, pushing the envelope at every turn. Progressive in our thoughts and actions, we stay ahead of the pack by steadily innovating and always executing.

STRATEGIC

Chance is a board game for children – we leave nothing to chance. We are calculated and meticulous in our implementation. We are strategic.

DETERMINED

A lion without determination isn’t great, it’s hungry. An athlete with determination is a champion. We are determined to be champions, we will not go hungry.

CONSISTENT

Consistency is more than just a word, it’s a state of being. We are consistent people, who consistently put in more effort and energy than our peers. Our work is consistently of higher quality than our competition, and we consistently surpass expectations. We refuse to be anything less, and that’s why we’re consistently the best.

DELIB

ERATE

We don’t throw spaghetti at the wall and see what sticks, we throw darts at a board and hit the bullseye. Every move we make and every action we take is deliberate and planned in detail. This allows us to control our outcomes and guarantee results.

RELENTLESS

We eat obstacles for breakfast and overcome adversity for lunch. When we set our sights on a goal nothing can stand in our way. We are relentless in achieving our desired outcome, and we won’t be satisfied with anything less.

RELEVA

NT

Staying current is at our core, changing with the times and the tides. We were designed to be adaptable and dynamic, allowing us to always be relevant.

EXCLUSIVE

Exclusive in our offerings and our selection. We are not for everyone, and we don’t want to be. We are the elite, the few who will do what is necessary to achieve success.

INSPIRED

Our people, our pieces, our projects, and our efforts are all inspired. We aim to create something greater by drawing inspiration from everything around us. We are excited by the possibilities before us every single day.

ASSERTIVE

Knowing what’s right instills confidence, but taking action and actually doing what’s right requires one to be assertive. We seek the truth, we are only interested in the best option, and we are assertive in delivering it to our clients – anything less is a disservice.

WE’VE DEFINED OUR BRAND

NOW LET’SDEFINE YOURS

LOGO

Impactful. Memorable. Clean. Your external branding begins with a well-designed, thought-out logo that speaks to who you are as a real estate professional. Your JohnHart Marketing Manager will work with you to design something that defines you and elevates your brand above the visual noise and clutter in real estate advertising.

SOCIAL

Your past, present, and future contacts are online every day. Maintaining a consistent presence and engaging with potential clients on social media is a crucial component of the modern agent’s business. We have a dedicated team to help you craft meaningful marketing campaigns that will elevate your brand and increase exposure.

COLLATERAL

Print material isn’t just used to sell real estate. It’s used to sell you. That’s why your collateral should be both useful and visually stunning. Your Marketing Manager will create engaging and memorable content to ensure your marketing pieces stand out among the crowd. Your designer will craft a style that is both eye-catching and consistent with your new brand.

VIDEO

How can you convey who you are to potential clients you haven’t met? By creating a “Why Me” video. JohnHart’s professional videographers, in collaboration with your Marketing Manager and social media team, work with you to create a captivating, informative video. This is an opportunity to discuss not only your real estate career but who you are as a person. Building trust and likability before the first handshake provides a solid foundation to win business.

EXECUTE

Your brand is launched as soon as you join JohnHart. Your Marketing Manager will work with you to find a common vision for your design and marketing strategy. You then hit the ground running with all the tools you need to execute your marketing plan. At JohnHart it is all about promoting you!

DO MOREGROW MORE BE MORE

JohnHart offers agents the unprecedented opportunity to enjoy the benefits of having a team of industry professionals handling their business while still receiving the attention and care of a boutique brokerage.

The mission is simple. We do more so you can be more.

You're Not Alone - Meet Your TeamWhat Support Means to Us

WE DEVELOP YOU

Staying relevant in this industry requires not only access to cutting edge tech, but also the coaching to leverage it properly.

WE DON’T TRAIN, WE COACH

We provide world-class coaching on a daily basis.

• Daily tips to keep you on track • Weekly virtual/physical roundtables to sharpen your tools • Monthly training sessions to help you maintain focus • Quarterly contests to keep you motivated • Yearly events to kickstart your goals

Scheduling CoordinatorAgent Liaison & Assistant

Web Developer In-House Attorney

Marketing ManagerField Coordinator

Photographer/Videographer

Graphic Designer

Transaction ManagerMLS Coordinator

Copywriter

Social Media Manager

MLS COORDINATOR

Handles your input, set up, and submission of your listing on the MLS.

• Oversees the MLS department & provides support • Preps, submits and maintains changes & updates on all MLS listings and company website • Maintains LoopNet and BizBuySell accounts • Coordinates open house schedules • Works with Zillow & MLS department to update listings as needed

TRANSACTION MANAGER

Oversees everything related to your transaction to ensure perfect execution and compliance.

• Manages process to ensure smooth flow throughout the transaction process • Prepares and tracks all paperwork pertaining to a transaction • Process to ensure smooth flow throughout the transaction with multiple parties; including, clients, escrow, title, and lender • Liaisons with multiple parties associated with the transaction, including clients, escrow, title, and lender • Coordinates all closing tasks to completion • Regularly updates & maintains communication with clients

AGENT LIAISON & AGENT LIAISON ASSISTANT

Your “Right Hand” will do everything they can to support you.

• Manages all offer and listing requests • Status updates and follow-through on listings, from coming soon to escrow, to close • Prepares & completes disclosures • Prepares offers, counter offers, request for repairs, addendums, contingency removals, etc. • Schedules retrofit & termite inspections • Manages orders for home warranty • Offers support and guidance 7 days a week

SCHEDULING COORDINATOR

Schedules the little details pertaining to your listing so you don't have to.

• Schedules listing photos & video productions • Processes orders for lock boxes and installations

FIELD COORDINATOR

Collaborates with scheduling coordinator to ensure your listings reflect you in the best way possible.

• Photo editing and retouching when necessary • Uploads and updates photography to your custom property website • Coordinates property photo options for selection

MARKETING MANAGER

Composes exclusive marketing pieces to promote you, your brand, and your properties.

• Develops a custom marketing plan for you to target and grow clientele • Manages all marketing projects • Coordinates with multiple designers to produce powerful and effective pieces • Manages internal marketing collateral and company branding

GRAPHIC DESIGNER

Collaborates with Marketing Manager to create unique and custom pieces that represent you.

• Updates and maintains marketing materials regularly to keep your branding fresh and relevant • Designs one-of-a-kind pieces to make you stand out

COPYWRITER

Manages and creates content to keep your audience engaged.

• Creates property descriptions for your listings • Writes copy and content for personalized letters, posts, and e-blasts • Creates creative content for social media, blogs, and newsletters

SOCIAL MEDIA MANAGER

Maintains your social media presence and latest trends to promote your online presence.

• Manages and creates content to keep your audience engaged • Project manages & schedules all social media advertisements • Schedules, directs & oversees property video production • Manages social media platforms for JohnHart and affiliates • Manages all digital marketing

PHOTOGRAPHER/VIDEOGRAPHER

Captures your property photos & videos to create a story for each listing.

• Captures photographs utilizing the best angles and lighting possible • Retouches property photos & video footage using top-notch editing software • Photographs and retouches property photos in the best light and angle • Produces quality promotional videos to capture the essence of you and your brand • Shoots and edits engaging, high-end virtual tours and drone videos of your property

WEB DEVELOPER

Creates your website, landing page and lead capture sites to help you capitalize on your prospecting efforts.

• Integrates data from various back-end services and databases to ensure all of your sales, listings, and activity is syndicated to multiple platforms • Stays ahead of the search engine optimization process so you can be easily found by any and all prospective clients

IN-HOUSE ATTORNEY

Provides legal advice and guidance for your transaction related issues.

• Oversees all transactions and conducts quality control to ensure compliance • Interprets regulations and renders legal advice related to properties › Commercial › Residential › Development › Leasing › Financing • Provides legal counseling regarding trusts, title, escrow, land, and various real estate disputes and litigations

Tools for Your Success

PITCH PERFECT

The launch of our new proprietary web coaching application, Pitch Perfect, is available only to JohnHart agents.

• This exclusive application not only gives you daily coaching tips directly from our broker, but also functions as a personal trainer and leads you to achieve your goals. • Simply enter in your earnings goal for the year and Pitch Perfect will determine what you need to do on a monthly, weekly, and daily basis to reach it.

CUSTOMER RELATIONSHIP MANAGEMENT

CRM (Swarm) is a cloud-based database for our agents to store and access emails, client information, and marketing collateral at their fingertips.

CRM Highlights

• Cloud based access from anywhere • All of your contact information in one spot • A web portal for email access • Marketing templates • The ability to send mass email campaigns • Automated drip marketing campaigns • Ability to easily request print campaigns • MLS prospecting directly through the CRM • Ability to see what prospects are doing • Mobile application for on-the-go access • A lead generation website • Ability to receive JohnHart leads in CRM

We have a standard commission split. This is the biggest obstacle you have to overcome. The type of agents that we pursue are generally on 90/10, 95/5, or capped splits, because they are performers. We don't budge on our 80/20 split because we never charge any fees, we go above and beyond for our agents, and provide support in areas that agents only dream about.

WHAT YOUR 20% GETS YOU

Your Transaction ManagerYour PhotosYour For Sale SignsYour Post and Sign Installation FeesYour CoachingYour WebsiteYour DesignerYour Marketing ExpertYour CRM SoftwareYour Desk & OfficeYour ComputerListing PresentationsYour Call ListsYour E & O InsuranceYour Agent LiaisonAND SO MUCH MORE

OTHER BROKERAGES

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JOHNHART

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Will Your Current Structure Double Your Business? Ours Will! We Are Growing!

With 10 locations and counting, JohnHart offices are available in various cities to provide our agents access to convenient and supportive workspaces to succeed in all aspects of their business. For up-to-date locations near you visit our website at JohnHartLocations.com.

2025 N Glenoaks Blvd. Suite 100

Burbank, CA 91504

1544 Cañada Blvd.

Glendale, CA 91208

330 N. Brand Blvd. Suite 130

Glendale, CA 91203

1420 Foothill Blvd.

La Cañada, CA 91011

1 World Trade Center Suite 215

Long Beach, CA 90802

5360 Wilshire Blvd.

Los Angeles, CA 90036

19524 Nordhoff St. Suite 4

Northridge, CA 91324

3115-B Rancho Vista Blvd.

Palmdale, CA 93551

15125 Ventura Blvd. Suite 100

Sherman Oaks, CA 91403

24200 Magic Mountain Pkwy. Suite 100

Valencia, CA 91355

JoinJohnHart.com

Your next chapter starts now. Join us as we grow with you to reach the next level. At JohnHart, when you thrive, we thrive.

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