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focus onBuilding Business Partnerships
www.asa.in
VALUESfocus on
Values
Vision
Building enduring business partnerships by making e�ective contributions to our clients through innovative business solutions and supportive implementation.
Mission
• To achieve higher standards of professionalism by proactively providing our clients with the highest quality service within pre-speci�ed time limits
• To constantly aim for higher specialisation and to assign appropriately skilled professionals to meet all client speci�c requirements
• To build teamwork where all members are motivated to work together towards a common objective
• To assist our expanding clientele through a strong national and international presence
values ourselves work services industries people
OURSELVESfocus on
Ourselves
Who We Are
We are an accounting �rm consisting of corporate strategists, auditors, tax advisory experts, �nancial and market analysts.
We started in 1991 with our head o�ce at New Delhi and have now built a team of around 500 in-house professionalsand a pan India associate network. In our pursuit for an international presence, we are a member �rm of NIS Global, an international association of independent accounting and advisory �rms.
values ourselves work services industries people
WORKfocus on
Service Committment
We are committed to thinking ahead and staying ahead - in ways that matter most to our clients.
We ensure that our team keeps abreast with the latest changes in legislation and their implications on the business of our clients.
We endeavour to understand client requirements, to anticipate evolving needs and to act as an indespensible resource and a trusted partner.
We provide services to global clients seeking to develop a local business and expand into new markets.
Work Philosophy
values ourselves work services industries people
focus on
SERVICES
Core Services
Our Expertise
We provide real world solutions and in-depth expertise to complex business issues through assurance functions, taxation- both international and domestic, evaluation of India entry options, partner search, joint venture formations, mergers and acquisitions, business negotiations and market studies.
�ese are broadly classi�ed into six categories:
• Assurance• Compliance• Taxation• TransactionAdvisory• BusinessAdvisory• MarketIntelligence
values ourselves work services industries people
Core Services
TaxationPlan, advice & represent
Besides domestic taxation, we specialise in cross-border tax issues, including interpretation of tax treaties, transfer pricing regulation, etc.
• Planning and advisory• Internationaltaxation• Transferpricing• Expatriatetaxation• Indirecttaxation• Representations
ComplianceInterpreting transactions for regulatory compliance
Regulatory environment in India is somewhat complex, demanding strict adherence. Our work programmes are tailor made to client requirements and teams trained to ensure timely deliverables.
• Accounting*• Payroll*• Internalcontrolreviews• SOX,JSOX• IFRS• USGAAP• Secretarial*• Advisory
*�nance function can be outsourced to us
AssuranceProcess reviews and transaction checks
Auditstoevaluatecompliancewithstatutoryandregulatoryrequirements, including disclosure norms. We regularly interact with the management, in order to provide constructive and value added feedback not only on the business of the company but also about the industry.
• Statutoryaudits• Taxaudits• Managementorinvestigationaudits• Internalaudit
Transaction AdvisoryBuying, selling & restructuring businesses
Business transactions can be di�cult and need apt handling. Our transactions advisory teams o�er maximum competitive advantage to our clients.
• Mergers and acquisitions• Businessvaluation• Duediligencereviews• Financialmodeling• Partnersearch
BusinessAdvisoryIndia Inbound or Outbound
We support start-up ventures at all stages of business cycle - from identifying appropriate entry routes to assisting in deal structuring and providing post set up services.
• Entry strategy• Locationstudies• Contractstructuring• Regulatoryapprovals• Representativeofficefacility• Recruitment
Assignment can be taken up as a turn-key project
MarketIntelligenceResearch, analysis & establishing facts
Aneffectivemarketstrategyensuresoptimaluseofcorporateresources. We conduct both primary as well as secondary research, and provide in-depth industry expertise.
• Industryanalysis• Researchstudies• Productfeasibilitystudies• Socioeconomicstudies• Eventmanagingforeignbusinessdelegations
values ourselves work services industries people
INDUSTRIESfocus on
Industries
IndustriesServed
Servicing various industries - similar and dissimilar - has enhanced our knowledge and experience. Our knowledge domain encompasses a wide spectrum of industries.
• Advertising• Automobile• Aviation• Banking• Chemical• Consultancy• Education• Electronics• Energy• Entertainment• Engineering• FMCG• FoodProcessing• FinancialServices• Healthcare• Hospitality• HeavyIndustry• Infrastructure• InformationTechnology&ITeS• Lifestyle• Logistic• Manufacturing• Media• Non-GovernmentalOrganisations• Pharmaceutical• RealEstate• Retailing• Telecommunications• Trading• Travel
*Industry speci�c client list can be provided on request.
values ourselves work services industries people
close up since 1991new delhi
at present
MemberfirmofNISGlobal
23 o�ces in 3 continents operating as 1 team
• Longtermclientrelationship• Managingethically• Market-leadingserviceofferings• Membersofallleadingtradechambers
500 + professionals20 partners / directors 8 o�ces
Services• Audits
• FinanceOutsourcing
• TaxAdvisory
• Tax Representations
• IndiaEntryStrategy
• India Outbound
• Set-upApprovals
• Mergers&Acquisitions
• MarketResearch
• Partner Search
Aprogressiveaccountingand consultancy �rm with local insight and global vision Committed to
improving the performance of service experts
Corporatestrategists.Auditors.Taxadvisoryexperts.Financialandmarketanalysts
We place our clients’ aspirations at the center of everything we do.
www.asa.in
Key Management
Our partners and directors are reputed domain experts.
Ajay Sethi FCAManaging PartnerGuides the firm’s vision, besides leading the transaction advisory division where he assists clients in negotiations on mergers, acquisitions and joint [email protected]
Anil Mehta FCAPartner - Practice Head, MumbaiExpert in assurance and internal control reviews with diverse experiencein business and tax advisory, due diligence, SOX, JSOX [email protected]
DK Giridharan FCAPartner – AssuranceExpert in assurance and internal control reviews and fully conversant with GAAP, SOX, JSOX IFRS and PCAOB [email protected]
Himanshu Srivastava FCAPartner – Business Advisory Strategizes entry of foreign companies into India viz. project management, obtaining government approvals, guidance on land acquisition, contract structuring etc. Is the prime contact for Japanese corporate planning to do business in [email protected]
J Sivasankaran FCA, CISA (USA), Grad CWAPartner - Practice Head, ChennaiExpert in assurance and taxation with diverse experience in investment structuring, business negotiations and [email protected]
K Venkatraman FCA, DISAPartner - National Head, TaxationSpecialises in assurance, tax advisory, investment structuring, tax treaty matters, transfer pricing and related [email protected]
Kenichi Shohtoku, CPA (USA, Japan, Singapore)DirectorFounder of SCS Global Group and an expert in providing entry strategy, business & tax advisory to investments directed within South East Asia & Japan. [email protected]
K Nithyananda Kamath FCAPartner- Taxation Expert in taxation, statutory and internal audits, domestics & international tax advisory and tax [email protected]
Malav J Ajmera FCAPartner - Practice Head, AhmedabadSpecialises in Indian company law and tax with diverse experience in audits and regulatory [email protected]
Nitin Arora FCAPartner - Transaction AdvisorySpecialises in commercial negotiations surrounding buying or selling of businesses, including business valuations and due diligence [email protected]
focus on People
Parveen Kumar FCA, DISA, C-IFRS (UK)Partner - AssuranceExpert in assurance and internal control reviews with diverse experience in SOX, JSOX and [email protected]
P Nitish FCAPartner - ComplianceExpert in regulatory compliance and internal control reviews. Assists clients to meet regulatory compliances in India including payroll management, tax and exchange control [email protected]
PN Ramachandra Kamath FCAPartner - Practice Head, KochiSpecialises in Indian company law and tax with diverse experience in audits and regulatory [email protected]
PR Jayakumar FCAPartner - Practice Head, BengaluruExpert in assurance and internal control reviews with diverse experience in business and tax advisory,due diligence, SOX, JSOX [email protected]
Rajiv Arya FCAPartner - National Head, Compliance Expert in Indian company law, assists clients to meet regulatory compliances in India including payroll management, tax and exchange control [email protected]
Rakesh Upadhyaya FCA, DISAPartner - Compliance and TaxationExpert in tax and company law, regulatory matters with diverse experience in structuring investments into India and meeting post set-up regulatory [email protected]
Sateesh Kulkarni MBADirector - Market IntelligenceSpecialises in assessing the Indian economy and its prospects,conducting market research and evaluation studies across a range of [email protected]
Sunil Arora FCAPartner - TaxationExpert in tax advisory, investment structuring, tax treaty matters, transfer pricing and tax [email protected]
Sundeep Gupta FCAPartner - ComplianceExpert in Indian Company Law, assists clients to meet regulatory compliances in India including payroll management, business and tax [email protected]
Tatsundo Maki CPA, JapanDirectorSpecialises in entry strategy, tax advisory, due diligence services and advisory on investments between Japan and [email protected]
*For more information, log on to www.asa.in
values ourselves work services industries people
ChennaiNew Number 391st Main Road RA PuramChennai 600 028 INDIATel : +91 44 4904 8200Fax : +91 44 4904 8222
HyderabadH No 1-11-301/3 Ground FloorAmmaram Unnathasan Reddy TowerGagan Vihar BegumpetHyderabad 500 016 INDIATel : +91 40 2776 0423
KochiRoom No 207 - 208, 2nd FloorPioneer Tower Marine DriveKochi 682 031 INDIATel : +91 484 4010 911
Mumbai 68 Filmcenter C-34, 3rd �oorJ Dadaji Road Tardeo Mumbai 400 034 INDIATel : +91 22 4921 4000 Fax : +91 22 4921 4099
Gurgaon804 Tower B Millennium PlazaSushant Lok Phase IGurgaon 122 002 INDIATel : +91 124 4949 350Fax : +91 124 4949 351
www.asa.in
Ahmedabad304 Chanakya Building Near Torrent HouseBehind Sales India O� Ashram Road Ahmedabad 380 009 INDIATel : +91 79 2657 4985Fax : +91 79 2657 4986
New DelhiKS House 118 Shahpur JatNew Delhi 110 049 INDIATel : +91 11 4100 9999Fax : +91 11 4100 9990
BengaluruA 2 Ground FloorAkruti Antara ApartmentsNo 11/1 Haudin RoadBengaluru 560 042 INDIATel : +91 80 4151 0751Fax : +91 80 4113 5109