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BLENDS GuiDE

A MArriAGE of fLAvorS = MorE SALESSpice blends make it easy to “Velcro” a spice to any other food item you sell. For example, if you’re presenting prime rib, pair it with Steak Seasoning. If cutting pork loin, “Velcro” Mesquite Seasoning to the protein. For cod, attach Lemon Pepper. Always suggest a spice — and watch your sales multiply!

Bold Taste = Bold MarginsToday’s diners are looking for more flavor. So let’s give it to them! Be sure your operators merchandise it on their menu to maximize their margins.

Example: Your operator menus grilled steak with mushroom sauce for $11.95. For about a penny per serving more the operator can menu a more appealing Grilled Steak with Ancho Mushroom Sauce for $13.50, plus increase their margins and ultimately drive repeat business.

One Application x Multiple Flavor Ideas = $$$With a little imagination, and your favorite blends, you can create unique and exciting variations of your existing menu items. A new twist of flavor is a sure way to get your “regulars” talking, and allow you to capture a higher margin. Here’s a quick example using a classic Philly sandwich:

fLAvor trENDS for fooDSErvicE profESSioNALS.In a recent survey over 40% of operators indicated they expect to use slightly more or significantly more blends of spices over the next three years. According to those users, product consistency, freshness and strength of flavor are the most important attributes driving their purchase decisions.

flavorful Salt-free/MSG-free Spices85% of American consumers say diet and nutrition are

important to them personally, and now tighter menu

labeling regulations are being put in place in support of

that statement. As nutritional facts gain more visibility at

the point of consumption, eating habits change and

consumers seek more healthy offerings. Our line of salt-

free/msg-free blends were specifically designed to allow

operators to serve healthier menu options without

sacrificing flavor. These blends are also ideal for healthcare

and education operations.

this line includes:

New twists on A Menu favorite

Ancho chile Seasoning ...................................Flamenco Philly

fajita Marinade ...............................................................Mexi-Philly

Ancho citrus Seasoning ....... South of the Border Philly

Lime pepper ..........................................Key West Breeze Philly

Jamaican Jerk Seasoning .................. Caribbean Twist Philly

F.O.C.U.S. FACT BBQ, Buffalo, cajun and caesar flavors are considered the “big four” flavor trends sweeping the country. in fact, 55% of consumers have tried cajun/creole at least once. Help your customers take advantage of these bold exciting flavors with our easy to use blends!

cAJuN ScALLopS witH LEMoN HErB SAucE

Yield: 8 Servings Cajun Scallops cornmeal 1 cup Cajun Seasoning 2/3 cup Sea scallops 1 lb., 8 oz. cooking oil 2 tbsp.

Combine cornmeal and Cajun Seasoning. Dredge scallops in cornmeal. Heat oil in sauté pan. Add scallops and cook 5 minutes, until browned and cooked through.

Lemon Herb Sauce Yogurt, plain 1 cup Sour cream 1 cup Italian Seasoning 2 tsp. Lemon juice 2 tbsp. Granulated Garlic 1/2 tsp. cucumber, cut into 2” sticks 8 oz.

Combine yogurt, sour cream, Italian Seasoning, lemon juice and Granulated Garlic. Serve scallops with Lemon Herb Sauce and cucumber sticks. For full Cajun impact, serve with succotash.

GriLLED StEAkS witH BLuE cHEESE wALNut ButtEr

Yield: 8 Servings Blue cheese, crumbled 8 oz. Butter, softened 4 oz. Steak Seasoning 2 tsp. & 2 tbsp. walnuts, chopped and toasted 2 oz. Steaks, New York strip 8 each

Combine blue cheese, butter, 2 teaspoons Steak Seasoning and walnuts in a small bowl; mix well.

Sprinkle steaks with 2 tablespoons Steak Seasoning.

Grill or broil steaks 8-10 minutes or until desired doneness. Top each steak with a dollop of blue cheese butter shortly before removing from the grill.

• All-Purpose Herb Seasoning

• Garden Seasoning

• Garlic & Herb Seasoning

• Lemon Pepper

• Mexican Seasoning

• Spice & Herb Medley

• Vegetable Seasoning

• Zesty Country Seasoning

A Quick SpicE BLEND ovErviEwBlends:Consistent Flavor, Value and Ease of UseIt wasn’t long ago that virtually all operators mixed their own spice blends...wasting precious time and experiencing inconsistencies in their mixtures. Fortunately, ready-to-use blends arrived on the foodservice scene. Flavor, particle size, color and other essential blend traits immediately became more consistent while the labor, mess and prep-space issues went away.

Today, seasoning blends:• Offer value and consistency every time• Provide outstanding flavor and variety• Deliver ease of use

ADD fLAvor witHout StrEtcHiNG Your BuDGEtFlavor is the driving force within the food industry. Fortunately, for about a penny per serving, our versatile, robust Durkee® blends can add a bigger, bolder flavor to popular mainstream foods. The added flavor is helping operators enjoy greater margins by offering flavor combinations that are fresh and on-trend.

f.o.c.u.S. on Sales

®®

Barbecue Seasoning

Cajun Seasonings

Chesapeake Bay Seasoning

Chicken Seasoning

Fajita Seasonings

Garlic Romano Sprinkle

Grill Seasonings

Jamaican Jerk Seasoning

Latin Seasonings

Barbecue Seasoning is a blend of sugar, typical BBQ spices, hickory smoke, salt and MSG. the flavor is sweet, pungent, salty, warm and smoky.

Cajun Seasoning is a well-rounded blend of peppers, garlic, spices and herbs with a red pepper kick. Blackened Seasoning is coarser with more paprika to increase blackening and has a fennel accent.

Chesapeake Bay Seasoning is a spicy blend with a prominent celery flavor that includes red pepper for a subtle heat level.

Chicken Seasoning is atasty blend of garlic, onion, green bell pepper, rosemary and other spices that turn plain chicken into an herby flavored masterpiece.

Mesquite, Herb & Fajita Seasoning is a warm, spicy blend of chile peppers, garlic, onion, thyme and black pepper with a strong hickory smoke flavor. Fajita Marinade has a milder flavor profile with subtle smoke flavor; it contains MSG and a meat tenderizer.

Garlic Romano Sprinkle has a strong garlic flavor with sharp and tangy romano cheese.

Grill Seasoning is a savory blend of parmesan cheese, garlic, onion, bell peppers, black pepper and spices. Mesquite Seasoning has a flavor profile that is sweet and spicy with hints of mesquite smoke.

Jamaican Jerk Seasoning is an exotic blend of thyme, crushed red pepper, allspice and other aromatic spices that gives you a feeling of the caribbean. the spicy aroma and taste can best be described as a distinct savory, warm flavor with sweet background notes.

Ancho Chile Seasoning combines mild ancho chilies with garlic, onion, bell peppers and spices to create a slightly warm, savory blend. Lime Pepper offers a refreshing lime and bold black pepper flavor with the addition of onions, garlic and parsley.

use as a rub for spareribs, pork roasts, chops, chicken or salmon. create a BBQ sauce by mixing with tomato sauce, vinegar and sugar.

use cajun Seasoning anywhere a hot and spicy flavor is desired – in rice, gumbos, fried fish, prime rib or grilled chicken. Blackened Seasoning makes excellent blackened fish, steak, chicken or shrimp.

A traditional seasoning blend for use with all types of seafood, especially crab cakes, stuffed shrimp or lobster. Sprinkle on grilled fish or add to batters or breading for tasty fried fish.

Sprinkle on chicken while grilling, roasting or broiling. Excellent on turkey, cornish hens and vegetables.

use in making chicken, beef, pork, vegetable or shrimp fajitas. use as a sprinkle on, rub or marinade.

Garlic romano Sprinkle makes wonderful garlic bread, bread sticks, dinner rolls, chicken, fish and vegetables.

Sprinkle on before grilling or as food cooks. tastes great on roasts, steaks, chops, turkey, chicken, shrimp, artichokes, vegetables, pasta and rice or marinades.

use to season chicken, pork, seafood or beef before grilling, cooking or baking. Jazz up marinades, glazes, salsas and salads.

Makes wonderful rice, beans, salad dressings, marinades for chicken, pork or fish, sauces or dips. unique Lime pepper is delicious on shrimp, all types of seafood, rice, chicken, pork chops or vegetables.

Lemon Pepper Seasoning

Pumpkin Pie Spice

Rotisserie Seasonings Rubs Salt-Free/MSG-Free

SeasoningsSeasoning

SaltsSix Pepper

BlendSteak

SeasoningTaco

Seasoning Mix

Lemon Pepper is a citrusy seasoning blend with coarse black pepper, lemon flavor and salt.

Pumpkin Pie Spice is a strong, pungent, spicy, sweet blend of ground cinnamon and other classic baking spices.

Traditional Style is a great seasoning for the rotisserie or convection oven. A perfect combination of savory flavors with onion, and salt. BBQ Mesquite is a sweet smokey blend of onions, garlic, chili peppers, spices and salt.

Classic Tuscan Rub consists of a blend of warm italian herbs and spices with the added excitement of sun-drenched lemons. Salmon Rub is specifically prepared to complement the flavor of salmon, but it can also be used to spice up shrimp, halibut, tilapia and even chicken. Also try our Brazilian Fire, BBQ Rib, Sweet BBQ, and Cajun Seasoning Rub.

Durkee® offers a wide variety of salt-free, MSG- free seasonings. Garden Seasoning is a colorful, chunky blend with strong onion and garlic flavor. Garlic & Herb Seasoning is a potent and savory seasoning with pungent garlic, herbs and a touch of orange peel.

Seasoning Salt is a warm and well-rounded salty blend with prominent onion, celery and garlic flavors that can be used on just about everything. All-Purpose Seasoned Salt is a delicious and versatile salty seasoning with prominent onion and chile pepper flavors.

Six Pepper Blend is a zesty mix of black and white pepper, red and green bell peppers, plus chile peppers. the product is multi-colored and somewhat coarse in appearance.

Steak Seasoning is a well-rounded coarse blend has strong garlic, onion and black pepper flavors with a touch of salt, dill and spice.

Taco Seasoning is a very finely ground hotter seasoning with chile peppers, Mexican oregano, onion, garlic, salt and a hint of cayenne. it contains flour and will thicken as it cooks.

try Lemon pepper to add great tang to fish, poultry, burgers, steaks or seafood salad. Also great with vegetable dips.

one tablespoon expertly seasons a 9-inch pumpkin pie. use for breads, muffins, gingerbread, cookies, cakes, fruit desserts and apple dishes.

use as a rub or sprinkle on seasoning for chicken, turkey, cornish hens, duck, pork roasts, seafood and even prime rib.

rub on pork, chicken and seafood. they also work well on steaks, burgers or any cut of meat. use as a sprinkle on vegetables.

Boost the flavor of soups, casseroles, salads, chicken, fish, vegetables or salads by adding Garden Seasoning. Garlic & Herb Seasoning makes delicious italian dishes, garlic bread, roasts, chicken, pasta, potatoes and dipping oil.

Add anywhere you would add salt. Sprinkle on ham-burgers, steaks, vegetables, french or steak fries, salads, roasts, chicken and pork chops.

Durkee Six pepper Blend gives a little kick to chicken, shrimp, burgers, steaks, rice and vegetables. Add a dash to eggs, salads, hash browns and baked potatoes.

use on pork chops, chicken breasts, steaks, shrimp, seafood or lamb. Makes a flavorful topping for potatoes, potato salad or eggs.

use in any Mexican entrée or appetizer: tacos, enchiladas, burritos, dips, taco salads or nachos.

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?ASk FOR THE ORdER

A SALES cALL cHEckLiSt

Get familiar with your customer’s menu. what’s the “spice blend potential”?

___ check the kitchen. Are spice blends currently on the shelves? Are individual spices being mixed by hand and used where spice blends could be substituted?

know your customer’s operating budget and time concerns.

___ Our spice blends offer consistency in flavor and less product waste. Purchasing blends reduces the number of ingredients needed back of house — and every blend is consistent, time after time, at every unit!

Show the operator that spice blends cost about a penny per serving, turning a regular item into a value-added item. Show the impact!

Share current market trends and menu concepts.

___ Remind them that their customer is more taste savvy, and that they expect more flavor than ever before!

___ Encourage operators to upgrade their menu item names and descriptions, by taking advantage of “romantic” spice blend offerings. Menu Example: Veracruz Steak Fajitas instead of steak fajitas.

Durkee® on the spice rack is a constant billboard.

___ Chefs, on average, walk by the spice rack 67 times per day.

___ Spices are high profile items in any back of house kitchen and are often prominently displayed, keeping them top of mind with operators.

___ Selling high quality spices implies other items you sell are also high quality.

CajunSeasoning

Chicken Seasoning

Chipotle Chile

Pepper

Garden Seasoning, Salt Free

Garlic & Herb Seasoning, Salt Free

Chesapeake Bay Seasoning

Jamaican Jerk Seasoning

Lemon Pepper

Six Pepper Blend

Grill Seasoning

Steak Seasoning

Appetizers

crab cakes

popcorn

Spiced nuts

Dips

chicken satay

Spinach dip

chicken tenders

Queso dip

Nachos

chicken wings

vegetable dip

Sautéed mushrooms

Hot spinach dip

toasted ravioli

cheese sticks

pizza bread

Garlic toasts

Shrimp cocktail

Stuffed mushrooms

crab cakes

Salsa

Egg rolls

chicken wings

vegetable dip

Shrimp

chicken tenders

potato skins

cheese spreads

Meatballs

Shrimp

Black bean dip

potato skins

Shrimp scampi

potato skins

Sliders

Soups & Sauces

Gumbo

Alfredo sauce

rémoulade

white sauce

Butter sauce

chicken vegetable soup

chicken noodle soup

cheese soup

tortilla soup

chili con carne

ketchup

BBQ sauce

vegetable soup

Beef barley soup

potato soup

tomato soup

Gravy

Minestrone

Marinara

cream soup

Alfredo

clam chowder

Lobster bisque

Seafood chowder

tartar sauce

Black bean soup

Squash soup

BBQ sauce

Egg drop soup

vegatable soup

potato soup

tartar sauce

potato soup

Bean soup

Brown gravy

Beef barley soup

Brown gravy

Mushroom sauce

cheeseburger chowder

cheese soup

Alfredo

pasta sauces

Entrées

turkey burgers

Hamburgers

chicken

catfish

prime rib

Jambalaya

Grilled chicken

roast turkey

cornish hens

turkey burgers

Marinades

chicken sandwiches

Hamburgers

ribs

Mexican dishes

Shrimp

chicken

pork chops

chicken

Beef stew

Meatloaf

omelets

chicken casseroles

Baked fish

italian dishes

Meatballs

Meatloaf

Steak

chicken

veal parmesan

Stuffed fish

fried fish

Grilled fish

Sautéed shrimp

chicken

pork chops

pork roasts

chicken

Shrimp

Seafood

Marinades

Grilled fish

Shrimp

Baked chicken

turkey

Eggs

Hamburgers

Steak

pork chops

Swordfish

Scallops

Steaks

Hamburgers

pork chops

chicken

Salmon

Steak

Beef

roasts

Hamburgers

pork chops

tuna

Salads

tuna

coleslaw

ranch dressing

chicken

roasted vegetables

pasta salad

Salad dressings

taco salad

caesar salad

potato salad

coleslaw

pasta salad

pea salad

vinaigrette

pasta salad

Marinated tomatoes

Salad dressings

tossed salads

Shrimp salad

pasta salad

coleslaw

vegetable salads

pineapple

Green salads

pasta salad

tuna salad

chicken salad

Egg salad

ranch salad dressing

Marinated cucumbers

roasted vegetable salad

potato salad

Green salads

Egg salad

Vegetables

rice

Au gratin potatoes

Hash browns

Greens

rice

pasta

Zucchini

refried beans

Black beans

Mexican rice

corn

french fries

Broccoli

cauliflower

Green beans

peas

Stuffing

rice

pasta

tomatoes

Zucchini

corn on the cob

pasta

New potatoes

Au gratin potatoes

Sweet potatoes

carrots

rice

Beans

plantains

Baked potatoes

Hash browns

Broccoli

Green beans

Asparagus

potatoes

Sweet potatoes

corn

tomatoes

portobello mushrooms

roasted vegetables

potatoes

Beans

Sautéed mushrooms

Baked potatoes

Green beans

pasta

F.O.C.U.S. FACT Chilies: A Universal Seasoning? consider the number of cuisines that require the use of chili peppers to add flavor and pungency: Asian dipping sauces, Mexican salsas and moles, caribbean jerk dishes, indian curries, and even texan chili! - food technology magazine

F.O.C.U.S. FACT Grilled Flavors Are A Hitwomen (75%), even more than men (72%), consider grilled flavors appealing and/or extremely appealing.- technomic

Sell your competitive advantages. ___ Does the operator’s spice manufacturer meet

and exceed FDA and ASTA (American Spice Trade Association) requirements? Do they have superior, state-of-the-art processing, and an active HACCP plan? We do. Our spice blends represent superior, state-of- the-art processing backed by an active HACCP program. Our processing facility has received a Safe Quality Food Institute (SQF) 2000 level 2 certification.

Share spice blend tips for usage and storage.

___ Store products in a cool, dry place away from a direct heat source.

___ Alert the operator to the common mistake of adding spices straight out of the bottle over a steaming pot. Moisture may get trapped in the bottle and promote clumping or molding.

___Advise the operator to keep all bottles tightly closed.

___ Be sure the operator is rotating their spice blend inventory; check for current product code dates. For optimum flavor, use spices and blends within two years.

utilize samples, promotional materials and resources.

___Product brochures and spice charts

___Sample tubes

___Recipes

www.Durkeefoodservice.com

Chicken SandwichChicken Breast ........................................$1.30

Bun ..................................................................... .25

Lettuce, Tomato, Mayo ............................ .20

Total Food Cost $1.75

Selling Price Food ..................................$5.95

Cost Percentage ....................................29.5%

Contribution Margin $4.20

Cajun Chicken Sandwich Chicken Breast ........................................$1.30

Bun ..................................................................... .25

Lettuce, Tomato, Mayo .......................... .20

Durkee Cajun Seasoning® .................. .01

Total Food Cost $1.76

Selling Price Food ..................................$6.95

Cost Percentage ....................................25.4%

Contribution Margin $5.19

Menu cost Analysis:

tHE cuttiNG While price, availability and good service should always play a part in any ingredient purchase decision, the quality of the product itself should be the single most important factor. Thus, the importance of the cutting.

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Product Name: Steak Seasoning

items needed to do an accurate Steak Seasoning cutting

1. Water

2. Steak Seasoning

3. 1/4 tsp. measuring spoon

4. Paper towel or tea ball

5. Microwave-safe glass measuring cup

6. Unsalted crackers or apple slices

preparation instructions

1. Microwave 1 cup water on HIGH for 2 minutes.

2. Add 1/4 tsp. Steak Seasoning to tea ball and submerge, or add to water and stir.

3. Let steep in hot water for 15 minutes for flavors to develop. Remove tea ball or strain Steak Seasoning with paper towel to remove spice particles.

4. Evaluate Steak Seasoning by tasting the water.

5. Cleanse palate with unsalted crackers or apple slices.

Superior Product: Well-balanced, robust flavor with a complex aroma. Uniformly blended with visual pieces of onion, garlic, pepper and dill seed.

Inferior Product: The competitive product often has an overpowering dill flavor. The blend may actually look wet with oils. Stratification (layering) will also be present in inferior product so you will not attain the well-rounded flavor.

Product Name: Cajun Seasoning

items needed to do an accurate cajun Seasoning cutting 1. Oil 2. Cajun Seasoning 3. Chicken tenders 4. 1 tsp. measuring spoon 5. Fry pan 6. Spatula 7. Unsalted crackers or apple slices

preparation instructions 1. Heat oil in fry pan over MEDIUM HIGH heat.

2. Add chicken tenders. Cook over MEDIUM HIGH heat until center of chicken is no longer pink and juices run clear. Turn off burner.

3. Sprinkle 1 tsp. Cajun Seasoning over chicken. Stir with spatula to evenly coat. Cover and let sit for 5 minutes on LOW HEAT for flavor to develop.

4. Evaluate Cajun Seasoning by sampling chicken tenders.

5. Cleanse palate with unsalted crackers or apple slices.

Superior Product: Spicy hot, slightly sweet flavor with a full-bodied and pungent aroma of traditional Southern country seasonings. Notably bold, well-rounded flavor sensations.

Inferior Product: Does not offer a well-balanced flavor due to stratification (layering). Oftentimes inferior product will lack garlic, onion or thyme flavors or have a high sodium content.

proDuct coDE DAtiNG

day: This number represents the day of the year the product was packed. Example: 128 = May 7.

Letter: Letter represents the manufacturing location. Example: A = Ankeny.

Year: The number represents the last digit of the year of the decade the product was packed. Example: For 2012, the “2” is the last number used.

Shift: This letter represents the shift on which the product was packed. Example: B = day shift.

SHELf LifE rEcoMMENDAtioNSThe recommended shelf life of our products is defined as the length of time we believe the product to be at optimal fresh-ness. This does not mean that these products are not usable and safe past this time period; they simply will not be at their maximum freshness. For optimum quality, store un-opened in cool, dry conditions.

Blends typically have a two-year shelf life.

Example: 128A2B

Decoded: 128 A 2 B

®

First 3 digits are

Julian Date

Letter is manufacturing

location

Year of the Decade

Shift