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Focus group Focus group research research Getting started Getting started

Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD) Venue: 201 Facilitator: Simon Pamphilon Writers: Siobhan Louw, Michael Kaeflein,

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Page 1: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

Focus group researchFocus group research

Getting started Getting started

Page 2: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

JMS3 JDD groupsJMS3 JDD groups► Group 1 (WEPD)Group 1 (WEPD)

Venue: 201Venue: 201 Facilitator: Simon PamphilonFacilitator: Simon Pamphilon Writers: Siobhan Louw, Michael Kaeflein, Gouqin Wang, Daniella Djan Writers: Siobhan Louw, Michael Kaeflein, Gouqin Wang, Daniella Djan Designers: Fran Thring, Frances Dicks, Zethu Mtshemla, Amy BenjaminDesigners: Fran Thring, Frances Dicks, Zethu Mtshemla, Amy Benjamin Photojournalists: Matthew Middleton, Ntokozo Yingwana, Mana Photojournalists: Matthew Middleton, Ntokozo Yingwana, Mana

MeadowsMeadows► Group 2 (WEPD)Group 2 (WEPD)

Venue: 203Venue: 203 Facilitator: Shalen GajadharFacilitator: Shalen Gajadhar Writers: Arther Chatora, Grant Ball, Dustin Emslie, Julie Coetzee Writers: Arther Chatora, Grant Ball, Dustin Emslie, Julie Coetzee Designers: Che Kershaw, Jenna Viljoen, Chinaka Iwunze, Matt RycroftDesigners: Che Kershaw, Jenna Viljoen, Chinaka Iwunze, Matt Rycroft Photojournalists: Anwen Evans, Alex Westcott, Stacy NelPhotojournalists: Anwen Evans, Alex Westcott, Stacy Nel

► Group 3 (WEPD)Group 3 (WEPD) Venue: 101Venue: 101 Facilitator: Harold GessFacilitator: Harold Gess Writers: Matthew Cartwright, Bekezela Phakathi, Gisela Wolff, Taryn Writers: Matthew Cartwright, Bekezela Phakathi, Gisela Wolff, Taryn

ZeisenissZeiseniss Designers: Megan Geldenhuys, Patience Hlongwane, Mpumu Dube, Designers: Megan Geldenhuys, Patience Hlongwane, Mpumu Dube,

Nomalanga MasinaiNomalanga Masinai Photojournalists: Karolina Komendera, Victoria John, Lindsay GardinerPhotojournalists: Karolina Komendera, Victoria John, Lindsay Gardiner

Page 3: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

► Group 4 (WEPD)Group 4 (WEPD) Venue: 102Venue: 102 Facilitator: Andrew KFacilitator: Andrew K Writers: Dani Norton, Kerry-Leigh Snel, Harry HaddonWriters: Dani Norton, Kerry-Leigh Snel, Harry Haddon Designers: Michelle Brink, Lauren Clifford-Holmes, Leboheng Thulo, Designers: Michelle Brink, Lauren Clifford-Holmes, Leboheng Thulo,

Vanessa BergerVanessa Berger Photojournalists: Jesse Burton, Savani Naidoo, Nokwazi TsawePhotojournalists: Jesse Burton, Savani Naidoo, Nokwazi Tsawe

► Group 5 (WEPD)Group 5 (WEPD) Venue: 103Venue: 103 Facilitator: Rod AmnerFacilitator: Rod Amner Writers: Alex Anderson, Melissa Gardiner, Stephanie GouwsWriters: Alex Anderson, Melissa Gardiner, Stephanie Gouws Designers: Candice Wiggett, Peter Barlow, Sarah Wilson, Lauren Designers: Candice Wiggett, Peter Barlow, Sarah Wilson, Lauren

WentzelWentzel Photojournalists: Erin Veldsman, Siphokazi Magadla, Karabo SekhotoPhotojournalists: Erin Veldsman, Siphokazi Magadla, Karabo Sekhoto

► Group 6 (WEPD)Group 6 (WEPD) Venue: 104Venue: 104 Facilitator: Lynette SteenveldFacilitator: Lynette Steenveld Writers: Lionel Faull, Claire Carr, Margot KnightWriters: Lionel Faull, Claire Carr, Margot Knight Designers: Lauren Cook, Olivia Waterkeyn, Graham vd Westhuizen, Designers: Lauren Cook, Olivia Waterkeyn, Graham vd Westhuizen,

Candice HellriegelCandice Hellriegel Photojournalists: Simon Capstick-Dale, Gaynor Barnard, Cindy Stocken, Photojournalists: Simon Capstick-Dale, Gaynor Barnard, Cindy Stocken,

Leon SchnellLeon Schnell

Page 4: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

► Group 7 (Radio)Group 7 (Radio) Venue: Radio sectionVenue: Radio section Facilitator: Eitan PrinceFacilitator: Eitan Prince All radio studentsAll radio students

► Group 8 (TV)Group 8 (TV) Venue: TV studioVenue: TV studio Facilitator: Jeanne du ToitFacilitator: Jeanne du Toit Daniel Bekker, Heather Black, Dave Edmeades, Zama Hlophe, Moagisi Daniel Bekker, Heather Black, Dave Edmeades, Zama Hlophe, Moagisi

Letlhaku, Pete Nielsen, Thabasile Ntombela, Aretha Phiri, Tarryn Letlhaku, Pete Nielsen, Thabasile Ntombela, Aretha Phiri, Tarryn Pitchers, Sarah Sherry, Amanda Sibanda, Robin VemberPitchers, Sarah Sherry, Amanda Sibanda, Robin Vember

► Group 9 (TV) Group 9 (TV) Venue:Venue: Facilitator: Alette Schoon Facilitator: Alette Schoon Graham Comrie, Jans de Jager, Theresa Hayward, Jessica Hewson, Graham Comrie, Jans de Jager, Theresa Hayward, Jessica Hewson,

Thami Mbekwa, Bryce McNamara, Pelesa Mopeli, Lindile Mpanza, Thami Mbekwa, Bryce McNamara, Pelesa Mopeli, Lindile Mpanza, Zanele Nyingwa, Jenny Pettenger, Elzita Siebritz, Richard StappZanele Nyingwa, Jenny Pettenger, Elzita Siebritz, Richard Stapp

Page 5: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

Focus group researchFocus group research

1. Recruit two groups of 6-10 young people:1. Recruit two groups of 6-10 young people:► Group 1: Eluxolweni shelterGroup 1: Eluxolweni shelter

Girl group Girl group Boy groupBoy group

► Group 2: High school youth (Grade 11)Group 2: High school youth (Grade 11) Private schools;Private schools; Township schools.Township schools.

► Group 3: High school youth (Grade 11)Group 3: High school youth (Grade 11) Former Model C schools;Former Model C schools; Mary Waters;Mary Waters;

Page 6: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

►Group 4: Post-school:Group 4: Post-school: Employed (formal sector);Employed (formal sector); Employed (informal sector)Employed (informal sector)

►Group 5: Post-schoolGroup 5: Post-school Students (“college”);Students (“college”); Students (university). Students (university).

►Group 6: Post schoolGroup 6: Post school Short-term unemployed;Short-term unemployed; Long-term unemployed.Long-term unemployed.

Page 7: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

►Group 7: Organised youth:Group 7: Organised youth: Lovelife volunteers;Lovelife volunteers; Health NGOsHealth NGOs

►Group 8: Organised youth: Group 8: Organised youth: Church groups;Church groups; Sports club members.Sports club members.

►Group 9: Organised youth:Group 9: Organised youth: Youth development organisations;Youth development organisations;

Junior councillors, political organisations.Junior councillors, political organisations.

Page 8: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

2. Prepare the study mechanics:2. Prepare the study mechanics:► Reserve venues; Reserve venues; ► Book and sign out recording equipment;Book and sign out recording equipment;► Buy refreshments for participants (you will be Buy refreshments for participants (you will be

allocated a R300 budget for both focus groups allocated a R300 budget for both focus groups by the Department of Journalism, honest!);by the Department of Journalism, honest!);

► Do background research into youth issues;Do background research into youth issues;► Prepare a focus group interview guide (note Prepare a focus group interview guide (note

that the presence of the guide doesn’t mean that the presence of the guide doesn’t mean that the moderator cannot ask questions not that the moderator cannot ask questions not contained in guide – note also that responses contained in guide – note also that responses should be probed.)should be probed.)

Page 9: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

3. Conduct focus group sessions in three 3. Conduct focus group sessions in three segments (total of 90 minutes):segments (total of 90 minutes):

► Task oriented: give respondents 30 minutes to Task oriented: give respondents 30 minutes to agree on the top 5 problems and challenges agree on the top 5 problems and challenges currently facing them;currently facing them;

► Moderator asks respondents to briefly explain the Moderator asks respondents to briefly explain the choices and collectively decide on one topic to choices and collectively decide on one topic to pursue in the next segment of the focus group (5 pursue in the next segment of the focus group (5 minutes);minutes);

► Moderator follows pre-established interview Moderator follows pre-established interview guides for 30 minutes on two topics assigned to guides for 30 minutes on two topics assigned to your group by Rod (this is to ensure some parity your group by Rod (this is to ensure some parity between different focus groups) and spends a between different focus groups) and spends a further 15 minutes engaging in open-ended further 15 minutes engaging in open-ended discussion on the topic chosen from the first discussion on the topic chosen from the first segment of the focus group.segment of the focus group.

Page 10: Focus group research Getting started. JMS3 JDD groups ► Group 1 (WEPD)  Venue: 201  Facilitator: Simon Pamphilon  Writers: Siobhan Louw, Michael Kaeflein,

4. Transcribe the session, analyse data.4. Transcribe the session, analyse data.

5. Present findings for a short group 5. Present findings for a short group presentation in presentation in Week 7 of Term 3 Week 7 of Term 3 (no (no longer than 15 minutes including at least longer than 15 minutes including at least five minutes for audience feedback and five minutes for audience feedback and participation) and cover:participation) and cover:

► Research findings (including main topic areas and Research findings (including main topic areas and various possible story angles associated with various possible story angles associated with them);them);

► Suggest way forward for covering topics in Term 4 Suggest way forward for covering topics in Term 4 – debate the various “journalistic approaches” that – debate the various “journalistic approaches” that could be adopted by the group;could be adopted by the group;

► The group’s decisions, debates and The group’s decisions, debates and recommendations should be presented within the recommendations should be presented within the context of an understanding of the theoretical context of an understanding of the theoretical debates and ethical issues surrounding the debates and ethical issues surrounding the practice of the various forms of journalism.practice of the various forms of journalism.