Focus Differentiation Strategy

7/21/2019 Focus Differentiation Strategy

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FOCUS DIFFERENTIATIONSTRATEGY

Noor Ahmed BrohiPBS1331452

Mohamad A!ra" #i$ Mohamad So#riPBS13313%%


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INTRODUCTION De&$i'io$ o" Fo() Di*ere$'ia'io$

S'ra'e+!

Por'er Ge$eri( S'ra'e+ie Dia+ram

Ad,a$'a+e o" Fo() Di*ere$'ia'io$

Diad,a$'a+e o" Fo() Di*ere$'ia'io$

Cae S')d! Mer(ede-.Be$-

/o0i )a. Co*ee

a)e Chai$ A$a!i


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DEFINITION

FOCUS

DIFFERENTIATIONFocus

Ni(he Mare'6 SmaTar+e'6 S0e(i&( Tar+e'

Diferentiation

U$i7)e$e i$I$$o,a'io$6

F)$('io$ai'!6Fea')re6 C)'omerSer,i(e6 Dei+$


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PORTER GENERICSTRATEGIES

Fo() di*ere$'ia'io$S'ra'e+!


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ADVANTAGES Customer Loyalty

B! 0ro,idi$+ 0rod)(' i'h a''ri#)'e mo' ,a)ed #! 'hi$i(he mare' e+me$'6 !o) e'a#ih a re0)'a'io$ o" 7)ai'!6er,i(e a$d e8(ee$(e #aed o$ 'he $eed o" 'ha' +ro)09

Thi (a$ +e$era'e 'ro$+ ()'omer o!a'!9

i!" #ar!ins

A#e 'o (har+e i'h 0remi)m 0ri(e a ()'omer are ))a!ii$+ 'o 0a! #e(a)e o" 'he e8'ra ,a)e 'he! 0er(ei,e i'hi$ 'he #ra$d a$d 0rod)('9

Limite$ Com%etition A#e 'o er,e 'he $eed o" a 0e(i&( ()'omer +ro)0 #e''er

'ha$ (om0e'i'or 'ha' +o a"'er a #roader mare'9

:i'h hi+h ()'omer o!a'!6 i' i di;()' "or o'her 0a!er 'o(om0e'e i$ 'he ame $i(he mare'9

Customer A&areness I' i m)(h eaier "or a "o()ed (om0a$! 'o addre ma.

mare' $eed e;(ie$'! 'ha$ "or a (om0a$! 'ar+e'i$+ aar+er mare' 'o ear$ a$d rea(' 'o $eed o" ea(h ()'omere+me$'9


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DISADVANTAGES Limite$ Deman$

A &rm (o)d &$d i' +ro'h am#i'io$ '!mied9O$(e i' 'ar+e' mare' i #ei$+ e er,ed6e80a$io$ 'o o'her mare' mi+h' #e 'he o$!

a! 'o e80a$d6 a$d 'hi o"'e$ re7)irede,eo0i$+ a $e e' o" i9

The $i(he (o)d dia00ear or #e 'ae$ o,er #!ar+er (om0e'i'or9


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E'A#PLE (

The dedi(a'io$ o" Mer(ede.Be$- 'o ()''i$+.ed+e 'e(h$oo+!6 '!i$+6 a$d a"e'! i$$o,a'io$ha made 'he &rm


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E'A#PLE ) :he$ i' (ome 'o )$i7)e$e6 "e o*eri$+ (a$ 'o0 /o0i

)a (o*ee #ea$9 i+h.7)ai'! (o*ee #ea$ o"'e$ e "or1? 'o 15 a 0o)$d9 I$ (o$'ra'6 /o0i )a (o*ee #ea$e "or h)$dred o" doar 0er 0o)$d9 Thi 0ri(e i dri,e$#! 'he rari'! o" 'he #ea$ a$d 'heir ra'her #i-arre $a')re9

A $o'ed i$ a 2?1? ar'i(e i$ 'he New York Times6 'hee#ea$ are "o)$d i$ 'he dro00i$+ o" 'he (i,e'6 a $o(')r$a6")rr!6 o$+.'aied (a'ie a$ima 'ha' 0ro So)'hea' Aia


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VALUE CAIN ANAL*SIS

Fo)r S'ra'e+! Gro'h Area

Mare'Se+me$'a'io$


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Primar! A('i,i'iei$,o,e 'he 0)r(hae o" ma'eria i$'o 0rod)(' a$ddei,er! o" 0rod)(' 'o ()'omerH In+oun$ Lo!istic

I$,o,e rea'io$hi0 i'h )00ier a$d i$()de a 'hea('i,i'ie re7)ired 'o re(ei,e6 'ore6 a$d diemi$a'ei$0)'

O%erations

A a('i,i'ie re7)ired 'o 'ra$"orm i$0)' i$'o o)'0)'Prod)(' a$d Ser,i(eH

Out+oun$ Lo!istic

I$()de a 'he a('i,i'ie re7)ired 'o (oe('6 'ore6 a$ddi'ri#)'e 'he o)'0)'

#ar,etin! an$ Sales

A('i,i'ie i$"orm #)!er a#o)' 0rod)(' a$d er,i(e6i$()de #)!er 'o 0)r(hae 'hem6 a$d "a(ii'a'e 'heir0)r(hae

Ser-ices

I$()de a a('i,i'ie re7)ired 'o ee0 'he 0rod)(' orer,i(e ori$+ e*e('i,e! "or 'he #)!er a"'er i od a$d


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S)00or' A('i,i'ie)00or' 0rimar! a('i,i'ie a$d (a$ 0a! a roe i$ ea(h0rimar! a('i,i'!9 I' ma! ao )00or' ea(h o'her i'hi$)00or' a('i,i'ieH Procurement

Thi i ha' 'he (om0a$! doe 'o +e' 'he reo)r(e i' $eed 'oo0era'e9 Thi i$()de &$di$+ ,e$dor a$d $e+o'ia'i$+ #e' 0ri(e

Tec"nolo!y De-elo%ment

Thee a('i,i'ie rea'e 'o ma$a+e a$d 0ro(ei$+ i$"orma'io$6 ae a 0ro'e('i$+ a (om0a$!


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I$#o)$d o+i'i( Mer(ede.Be$- ha "or ma$! !ear "o()ed o$ 'he )e o"

$a')ra ma'eria9 The e! ad,a$'a+e o" $a')ra rama'eria ie i$ i' hi+h e$,iro$me$'a (om0a'i#ii'! "rom

0rod)('io$ ri+h' 'hro)+h 'o di0oa Mer(ede.Be$- i ao 'he &r' a)'omo'i,e ma$)"a(')rer 'o

)e re$ea#e ra ma'eria #o'h "or 'he e8'erior a$di$'erior

I$'e+ra'i$+ a o+i'i( ma$a+eme$' !'em "rom 'here(e0'io$ o" 'he ,ehi(e )$'i i' re')r$ or dei,er!6 i$()di$+

'ra(i$+ a$d er,i(e 'a') hie 'he ,ehi(e i i$ 'he +ara+e9The ma$a+eme$' o" IT a$d Comm)$i(a'io$ had 'o o0'imie'he re0o$e 'ime6 0riori'! #aed orJo a$d +e$era0rod)('i,i'!9


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O0era'io$ The +rad)a'ed 'e'i$+ a$d (ommiio$i$+ 0hae a' 'he 'a'e.o".'he.

ar' "a(ii'! i aread! e )$dera!6 a$d 'he &r' a)'oma'ed ")e (e'a( a 0rod)(ed o$ @)$e >6 2?129 Fooi$+ 'he o0'imi-a'io$ o"0ro(ee6 i' i e80e('ed 'ha' ").erie 0rod)('io$ i (omme$(ehor'!9 I$ addi'io$6 a$o'her im0or'a$' 0arae ma$da'e o" 'he $eo(a'io$ i #e (o$'i$)ed reear(h 'ha' i "o()ed o$ 'hede,eo0me$' o" ")')re +e$era'io$ o" ")e (e 'a(9

The 'ra'e+i( de(iio$ 'o o(a'e 'he ma$)"a(')ri$+ 0a$' i$ B)r$a#!a a$$o)$(ed a' !ear 'o e$)re (oe 0ro8imi'! 'o 'he ")e (e'a( de,eo0me$' a' A)'omo'i,e F)e Ce Coo0era'io$ AFCCH a$d'he i$d)'ria ")e (e ()'er o(a'ed i$ 'he Grea'er a$(o),er Area9

Thi (o$(e$'ra'io$ ha de,eo0ed d)e 'o 'he $)mero) rea'ed(om0a$ie a$d 'he i+$i&(a$' a('i,i'ie i$ 'he &ed o" ")e (e'e(h$oo+! a' 'he ,ario) i$'i')'e a$d )$i,eri'ie6 (rea'i$+ a ,er!0oi'i,e 'e(h$oo+i(a e$,iro$me$' a$d 'he re7)ired i$"ra'r)(')re$e(ear! "or 'he ")r'her de,eo0me$' o" ")e (e 'a(9


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O)'#o)$d o+i'i( PT /raa'a) S'ee Coe('i$+6 'ori$+ a$d

di'ri#)'i$+ 'he 0rod)(' 'o #)!er6

O)'0)' o" 'he 0rod)('io$ 0ro(e i$ 'he"a('or!6 a mo'or ,ehi(e 0rod)(' read!'o #e e$' 'o 'he #)!er ho ha#ooed 0rod)(' &r'


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Mare'i$+ a$d Sae Promo'e i$ 'he (ar ho i$ Pari6

o$do$6 a e+a6 Ne Yor a$d De'roi'

a''ra(' mae a$d i' i 'he #e'ho(ae 'o e80oe 'he +ood9

Ad,er'ie i$ T or ma+a-i$e )(h aMe$


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Ser,i(e Mer(ede Be$- rea! (are "or o$

,a)a#e i$,e'me$'9

E,er! Mer(ede.Be$- ori+i$a 0ar' i)#Ke('ed 'o 'he 'ri('e' 7)ai'! (o$'romea)re 'o e$)re 'he +rea'er0oi#e reia#ii'! a$d a"e'!6 a$d 'he

,ehi(e re'ai$ i' ,a)e9


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Mare' Se+me$'a'io$ E.Ca e! 'ar+e'ed 'o 'he )00er (a

o$ ea'h! mare'

S0or'! #)' +amoro) i'h ma$!()'omi-a'io$ o0'io$ 'o 0ero$ai-e i''o 'he ()'omer 'a'e


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)ma$ Reo)r(eMa$a+eme$' arie'! o" a('i,i'ie i$ de(idi$+ ha'

'a;$+ $eed 'o ha,e or he'her 'o )e

i$de0e$de$' (o$'ra('or or hireem0o!ee 'o & 'he $eed

Re(r)i'i$+ a$d 'rai$i$+ #e' em0o!ee'o e$)re hi+h 0er"orma$(e 'o dea i'h

0er"orma$(e i)e E$)re 0ero$$e a$d ma$a+eme$'

0ra('i(e (o$"orm 'o ,ario)re+)a'io$


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Te(h$oo+! De,eo0me$' NGT

The Je8i#e dri,e !'em #aed o$ $a')ra.+a or 0e'roo0era'io$

B)eTe(

The (ea$ diee

B)eEFFICIENCY Mea)re

Te' a$d a$a!-e a ,ehi(e (om0o$e$' "or i$(reaee;(ie$(!

!#rid I$'ei+e$' Com#i$a'io$ o" 0e'ro e$+i$e a$d ee('ri(

mo'or e0 'o red)(e ")e (o$)m0'io$

B)eTe( !#rid

Cea$ diee i'h ee('ri( dri,e

F.Ce

/e! 'o dri,i$+ i'ho)' "oi ")e )(h a diee or 0e'ro


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Fo)r S'ra'e+i( Gro'hArea S're$+'he$i$+ 'he (ore #)i$e

Re$e a$d e80a$d mode ra$+e6 e*e('i,e! de,eo0 'he#ra$d a$d 'ai$+ mea)re 'o i$(reae e;(ie$(! a$d

(om0e'i'i,e$e i$ a #)i$e Groi$+ i$ $e mare'

Aim 'o e80a$d i$ o'her re+io$ )(h a Bra-i6 R)ia6I$dia6 Chi$a a$d o.(aed BRIC (o)$'rie

eadi$+ i'h +ree$ 'e(h$oo+!

Mae )re mo#ii'! a"e a$d )'ai$a#e

Sha0e mo#ii'! (o$(e0' a$d er,i(e

A#e 'o mee' e80e('a'io$ a$d $eed o" ()'omere0e(ia! i$ 'he (i'! 'ha' a$' a((ei#ii'! o$i$e a' a$!'ime

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Focus Differentiation Strategy