FO mid term.pptx

8/14/2019 FO mid term.pptx

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ashion OrientatioSubmitted by:Aditi KhannaChahat JainSanthi Biju

Shrey GulatiSubba RaoItee Gupta

Jezanie wajreSushanth

MFM-I (2013-15)

Submitted To:Prof.(Ms.) Shobha Uppe

National Institute Of Fashion Technology, Hyderabad



INTRODUCTIONThe term fashion though is new tomany; literally speaking fashion cameinto being with the advent of humanbeing in this world. Adam and Evecovered themselves with fig leavesthough at that time they had noconcept of modesty. Ornamentationand adornment thus had always beena strong force behind clothing. Latercivilizations seek different ways toadorn themselves. People of StoneAge tattooed their bodies, usedleaves and twigs to cover their nakedbodies. Pharaohs on the other handloved to display their wealth byclothing in most extravagant ways.They wore wigs, painted their bodies,and embalmed their dead in mostbeautiful clothes.Christianity preached moderation indressing, but very few obeyed that.Islam on the other hand formulated acomplete dress code for both maleand female which was theiridentification.



IDENTIFICATION

Clothes are the most visible index of the status of aperson identifying the class, caste and profession.



INDEX OF SOCIAL STATUS In most societies, people of wealth and influence

advertise their position and wealth through outertrappings like the choice of clothes, color and fabricconsumption. Based on the same line of reasoning insome civilizations complete nudity was considered alowly condition, bereft of status.



Therefore slaves could be nude since they were ‘non persons’ .in pre-Inca Peru , the mochia stripped theirprisoners of clothing and therefore of rank andhumanity .



At different points of time in history , rulers areattempted to maintain the status quo betweenthemselves and commoners by passing hypocriticalsumptuary laws pertaining to laces and fur while colors

like red, purple, and gold were reserved exclusively forroyalty and nobility .In England even the length andelaborate styles of clothes and accessories werecontrolled till 17 th century .



INDICATION OF RANKClothes also clearly indicate rank and power as in the

case of armed services. It has the capacity to intimidateor evoke obedience. While the uniform encourages asense of allegiance, loyalty and identity within theranks, there are clear signals to establish hierarchythrough number of buttons, insignia, and ribbons used.



INDICATION OF PROFESSION

In contemporary times professional and administrative

costumes distinguish the wearer imbue him withpersonal or delegated authority. Examples of this canbe seen in the robes and wigs of the judge and in theuniform of the army personnel or policemen. On theextreme end of spectrum are costume of convicts.



INDICATION OF MARITAL

STATUS Dress and ornament are also indicative of this social

and marital status of the women. Among the yorukTurkish nomads, a girl can border her silk head clothwith coins to signal that she is ready for marriage.When betrothed she also a wears a white scarf alongwith the headdress. If a widow wishes to remarry, she

braids her hair under the black scarf if she chooses toremain single, her hair remain loose under the scarf.



INDICATION OF INDIVIDUAL

STATUS IN A TRIBE Costumes also helps to identify special individuals by

imposing authority and instilling a scenes of fear and awe inothers. For a tribal chieftain, certain components of itscostume single him out of the crowd by expressing his powerand special status. Similarly a warriors costume emphasizeshis physical superiority. A tribal ‘sha man’ wears specialclothes , mask and carries accessories which single him out as

a person apparently endowed with super natural power tocure or expel evil.



IDENTIFICATION OF FASHIONTO THE SOCIETY

Fashion is an identification of individuals, special groups

and cultures. Fashion is important as a means ofinterpreting social attitudes and values in a particularperiod of time; fashion captured on camera can becomea valuable social document. People belonging todifferent tribes, groups, cultures, regions and countries

can be identified by the way they are dressed.



IDENTIFICATIONOFFASHIONTO THE SOCIETYFashion is an identification ofindividuals, special groups andcultures. Fashion is important as ameans of interpreting socialattitudes and values in a particularperiod of time; fashion captured oncamera can become a valuable socialdocument. People belonging todifferent tribes, groups, cultures,regions and countries can beidentified by the way they are

dressed.



IDENTIFICATION OF FASHIONTO THE INDIVIDUALS

Identification of fashion To the Individuals: To theindividual woman, fashion may be a means ofexpressing a particular element of personality.Loud colors and glowing accessories may suit anextrovert personality. "I am HERE!" they may say."Notice ME!" or "I am COOL!" But how to achievethat fashion? For some, it is important to follow a"trend" closely. This fashion trend may be set byglamorous fashion magazines or celebrities. Somemay feel more comfortable following a trend setfor them. There are some who persist with a"grunge" look, when all other fashionable ladiesare parading in high heels and ballooned shortdresses. Some do not like fashion magazinesdictating a particular current trend. Yet, in fact, intheir quest for uniqueness, are adopting a"fashion" popular yesterday!



IDENTIICATION OF FASHIONIN CEREMONY OR RITUAL

May be the purpose of certainspecialized forms of dress,reserved for certain occasions or

people; such as wedding attire, orliturgical dress.



IDENTIFICATION OF FASHIONIN DIFFERENT CULTURES

Some cultures have a particularfashion. Think of India and you thinkof saris. Many Western women lovethe exotic flow of the sari, and somay adopt it for a special occasion tobe "essence of Indian"! Mexican andAfrican cultures are well known fortheir bright display of colors. Again,some may adopt the Mexican orAfrican "look"! Hawaiian shirt havelots of big flowers on a bright

background.



IDENTIFICATION OF BEAUTY

Beauty/Seduction: Are alsoimportant purposes of dress. Mostpeople want to look attractive, atleast under certain circumstances.But what is considered beautiful isalso subject to variation. Ideals ofbeauty also change over time withinthe same culture, as we will see.Fashion is most important in lifebecause it beautifies and identifiesour personality and pleasing

appearance.



AS A SIGN LANGUAGE

Fashion is a sign language or way ofcommunication. Through it one can express his orher emotions, feelings, thoughts, and over allpersonality. Our clothes tell a lot about us. Ourclothes tell who we are in the society. It helps inidentification and tell others what we want, whatour talents, our needs, our personalities, ourdispositions and our destinations. Without adoubt, clothing is the most prominent facade ofour well being in the society. It can camouflage, itcan cover-up and it can build as much as it candestroy our image. It can say for us, we're as goodas you are, or we have the same interest or we'reimportant or even the opposite, we're worthless.Clothing is silent but very powerful communicator.



FOR EMOTIONAL STABILITY

We are shaped and fashioned bywhat we love. The sense of beingperfectly well-dressed gives a

feeling of inward tranquility.



FROM PSYCHOLOGICALPOINT OF VIEW

Different people have differentperceptions about different colors,fabrics, and fashion. Fashion thus

has a psychological impact onhuman beings. Those who are verywell dressed are perceived as well

groomed as compared to thosewho are wearing shabby clothes.



EMPLOYMENT

Fashion has become an industryand thousand of people areemployed in this industry as

researchers, marketers,developers, manufacturers,laborers, and many more.







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FO mid term.pptx