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F!NDLINDSAY BOYLAN 2016
How to make discovering a new city a seamless experience
Moving to a city is difficult. Finding unique events to go to is time
consuming, and finding friends who share these interests can be frustrating.
OUR MISSION IS TO HELP PEOPLE MAKE NEW FRIENDS BY DISCOVERING NEW EVENTS IN THE AREA.
USER RESEARCH FINDINGS
USER RESEARCH
USER DEMOGRAPHICS
# Interviews 7
Average age 23
Current city Washington, DC / Arlington, VA
Awareness of similar services Low
Average time since move 8 months
Average number of new friends 6
USER INTERVIEWS
USER INTERVIEWS
SAMPLE USER INTERVIEW QUESTIONS
Have you ever moved to a new city?
What were your biggest struggles during your move?
Did you move with friends/know people in the area?
How many new friends have you made?
What’s the most difficult part about meeting new people?
Explain to me what you do on a typical week & weekend night
Have you every struggled to find something to do? How so?
Do you know of any applications or services that help you get acclimated to a city or meet new people?
What kind of features would you look for in an app like this?
Would you see yourself ever wanting to meet someone you saw was going to the same event?
17%
17%
33%
33%
Making Friends Finding EventsAdjusting to schedule Finding housing
BIGGEST STRUGGLES MOVING TO A NEW CITY
About: Sarah is a recent graduate who works in Northern VA. During the week, Sarah spends her evenings cooking and relaxing in front of the TV. On the weekends, she enjoys going to breweries during the day or going out at night. She is a fun and outgoing person who simply hasn’t found or been given the opportunity to meet new people or discover new events.
SARAH, 22, SINGLE
Goals: •Finding events for a specific day
of the week. •Messaging people who she may
be interested in meeting up with.
Behaviors: •Sarah is a creature of habit and
needs some motivation to break her current routine.
•She is an outgoing individual who is eager to meet new people.
Frustrations: •Finds herself doing the same thing
weekend after weekend. •Going to a bar doesn't give her the
connection ‘you actually need to make a friend’.
NICK, 23, ENGAGEDAbout: Nick works for a small consulting firm in Arlington, VA. Because the company is so small, only a handful of his co-workers are his age, which limits the opportunity to meet people at work who will become true friends. Having a fiancé, he doesn’t necessarily have the desire to go out with the sole intention to meet people, and would rather do things together.
Goals: •Finding events in his areas •Being able to browse by category. •Being able to quickly navigate to
what is going on on a specific day.
Behaviors: •Having a fiancé whom he lives with,
Nick will typically never go places or do things alone.
•Tends to just meet friends of friends.
Frustrations: •He only knows of services that you
have to buy tickets in advance for. •Apps or websites that show deals
tend to be out of date or inaccurate.
USER RESEARCH
USER GOAL FEATURE
Find new events
Connect with new people
Deals in the area
Filter by category
Keep track of events each week
Don’t want to be annoyed by notifications
Connect to social media
Browse by event, Search
Create account, Message users, See who’d going
Price of event, Sort by price
Interest category, Day of the week, What’s popular now
Save events, Mark as going
Edit account settings
Log in with Facebook or Gmail
USER RESEARCH
MOSCOW METHODMUST Browse
Who’s going
Create account/profile
SHOULD Sorting
Price of event
Interest categories
Days of the week
What’s popular
Messages
Saved events
Events I’m going to
COULD Search
Map
Log in with Facebook
Profile
My interests
USER FLOWS
USER TESTING
USER FLOW
LANDING SCREEN
BROWSE BY CATEGORY EVENT DETAILS
MY FAVORITES
MY EVENTS
MESSAGES
PROFILE
ATTENDING?
MESSAGE DETAILS
WHO’S ATTENDING
SETTINGS
Just
bro
wse
Log in
Crea
te A
ccou
nt
ENTER PERSONAL INFO
USERNAME & PASSWORD
USER FLOW
1 2
3
4
1. Launch screen - sign on, create account or browse anonymously!
2. Enter user name and password, or continue to forgot password screen
3. Browse by day, category or what’s popular. Filter or search.
4. Mark event as attending or save it. View others who are attending
INFORMATION ARCHITECTURE
SITE MAP
ProfileBrowse My Favorites My Events Messages
Settings
My interests
Create Event
Browse
By Day By Category What’s Popular
Event details
Event details
Event details
Event details
Event details
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
LIVING SOCIALPROS: ‣ Multiple filters
‣ Do not need to create an account to browse
‣ Easy to navigate
‣ Simple design
‣ Search option
CONS: ‣ Deals, not events
‣ No free offerings
‣ No people aspect – you wouldn’t go on here to meet new people
‣ Not many local events – like shows/tastings/happy hours
OTHER SERVICES DO NOT PROVIDE THE SOCIAL INTERACTION NECESSARY
TO MEET NEW PEOPLE.
USER TESTING FEEDBACK & DESIGN ITERATION
USER TESTING
ASSUMPTIONS
▸ Users struggle to find things to do
▸ Everyone wants to meet new people
▸ Users would understand difference between “My favorites” and “My events”
▸ User will not want to create an account
FINDINGS▸ Some users have never even
considered needing an app or website for this
▸ Some people have no desire to reach out, but still struggle to find events
▸ What’s the difference between ‘my faves’ and ‘my events’?
▸ Creating an account is no problem
FIRST SKETCH‣ Hidden navigation ‣ Unsure of content ‣ Inconsistent buttons/icons ‣ No search functionality
REVISED SKETCH‣ Tab bar navigation ‣ Too much text over photo ‣ Search functionality ‣ Cluttered filtering
FINAL HI-FI WIREFRAME‣ Tab bar navigation ‣ Less text ‣ Smaller image ‣ Consistent icons ‣ Tab filtering ‣ Search functionality
COMMON QUESTIONS‣ Will it show multiple days in “By Day”? ‣ If I can sort by distance, where does it
show that on each event? ‣ How will the categories be organized? ‣ How do I search?
