FMX 2017 Exhibit, Sponsorship, and Advertising Opportunities...Event Mobile App 10 Charging Lounge 10 Presentation, Theater & Reception Opportunities ... FMX Preview 14 ... • Branded

Exhibit, Sponsorship, and Advertising Opportunities

Henry B. Gonzalez Convention Center

Table of contents

Booth Exhibit Opportunities Exhibit Booth 4Business Suite 4

Premier Sponsorships Everybody WALK Challenge 55K Fun Run 5

Traffic Generators and Branding Opportunities Main Lobby Banners/Glass Panels 6Escalator Decals 6Column Wraps 6AAFP Challenge 7Expo Hall Footprints 7Lanyards 8Coffee Sleeves 8Coffee Breaks 8Registration Bag 9Aisle Signs 9Water Bottle Station 9

Access Opportunities Event Mobile App 10Charging Lounge 10

Presentation, Theater & Reception Opportunities Welcoming Reception 11Expo Theaters 11Learning Lab Presentation 12Networking Reception Promotion 12Satellite CME Symposium 13

Advertising Opportunities FMX Preview 14FMX eNewsletters 14FMX Daily Experience Live 14FMX Daily Experience 16FMX Expo Guide 17FMX Schedule 18FMX Distribution Racks 19FMX Hotel Key Cards 19Doctor’s Bag 20

Be the solutions provider for America’s family physicians.

What is FMX?AAFP Family Medicine Experience (FMX) is the transformative live events where 4,000-plus family physicians experience education, community, and solutions. Formerly AAFP Assembly, FMX is the AAFP’s annual meeting.

What is the AAFP?The AAFP has been the professional medical society for 124,900 family physician, resident, and medical student members for 70 years. Family physicians play a critical role in improving the health of patients, families, and communities across the United States, with one in five office visits being to a family physician.

Why Exhibit?You complete the experience for family physicians seeking solutions, practical applications, and industry knowledge. You provide the immediate, hands-on experience they don’t have the time or opportunity to gain any other way. You help them do what they do best—take care of their patients.

Establish new relationships and strengthen existing relationships by exhibiting at FMX.

find value in exhibiting at FMX

87%

reported meeting their marketing

objectives

86%

say that the AAFP stands for something

important to them

82%

say that the AAFP has a positive reputation

in their industry

85%

Julia Ozark, CEM | AAFP | 913.906.6297 | [email protected]

For more information or customized solutions contact:

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Reach Decision Makers

would recommend FMX

to their colleagues.

97%

91% of attendees visit the Expo Hall.

What attendees want:Exhibiting is one of the highest-rated methods for influencing purchase decisions. Studies consistently prove the benefits.

1) Real-time interaction: Attendees come to connect with exhibitors in person, giving you a real opportunity to influence their buying.

2) Showcase products: Attendees come to be educated. Show them the key features and benefits of your products.

3) Influence trends: Attendees want to meet with exhibitors who listen to their needs and translate that feedback into future offerings.

(Center for Exhibition Industry Research, 2015 Exhibition Floor Interaction: What Attendees Want.)

Who is the AAFP Family Physician? AAFP Member Profile

68% Employed16% Partial Owner12% Sole Owner3% Not in Clinical

68% Employed

16% Partial Owner

12% Sole Owner

3% Not in Clinical

80% EHR

45% Designated PCMH

10% Federally Qualified Community Health Center

2% Direct Primary Care Setting

What does their practice look like?

Average number of employees 22

Average patient panel 2,152

Average number of physicians 5



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Who attended FMX in 2016

Physicians: 3,788

Health Care Professionals: 170

Exhibiting Personnel: 1,562

Total attendance: 7,923• Instrum

ents 70%• Pharm

aceuticals 59%• M

edical equipment and devices 62%

• Diagnostic/testing equipm

ent 60%

See innovative products & services

Interact with new products

93%

89%

What most influenced attendees to visit the Expo Hall?

Average hours that attendees spend in the Expo Hall

3.83

Top products and services that attendees want to learn more about:

Diagnostic/testing

equipment

56%

Instruments

66%

Practice management

48%

Medical equipment and

devices

52%

Imaging/laboratory equipment

55%

Pharmaceuticals

59%

Telehealth

46%

Consumer electronics/

software

50%

• Instruments 70%

• Pharmaceuticals 59%

• Medical equipm

ent and devices 62%• D

iagnostic/testing equipment 60%

Ability to talk to experts

78%Have questions answered on the spot

89%

TOP 10 SERVICES PROVIDED

82% Chronic care management

80% Adolescent medicine

77% Geriatric medicine

73% Care of infants and children

56% Urgent care

39% Sports medicine

37% Inpatient care

32% Emergency care

31% Hospice/palliative care

31% Newborn/nursery care



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Complete your online exhibit agreement for booth space at www.aafp.org/fmx/exhibitors

BOOTH EXHIBIT OPPORTUNITIES

2017 Exhibit Space Rates10’ x 10’ Booth $3,100 Add $200 per corner booth

10’ x 10’ Nonprofit Booth $2,000 Located in the Public Health & Resource Pavilion

10’ x 10’ Premium Booth Location $3,200 Booth locations designated on the floor plan

Island Premium $ based on booth size

The priority point deadline is January 3. All contracts received by January 3 can use priority points for booth selection. Booth assignments will begin January 4. All contracts received after January 3 will be assigned on a first-come, first-served basis.

Exhibit Dates and Hours (14.5 total hours)Wednesday, September 13 4:30–6:30 p.m. Thursday, September 14 9:30 a.m.–4:00 p.m.Friday, September 15 9:30 a.m.–3:30 p.m.

Dedicated Expo Hall Hours (9.5 hours)Wednesday, September 13 4:30–6:30 p.m. Thursday, September 14 9:45–11:00 a.m.; 12:00–1:30 p.m.; 2:30–3:30 p.m.Friday, September 15 9:45–11:00 a.m.; 12:00–1:30 p.m.; 2:30–3:15 p.m.

Installation of Exhibits• Monday, September 11

1:00–5:00 p.m.• Tuesday, September 12

8:00 a.m.–5:00 p.m.• Wednesday, September 13

8:00 a.m.–3:30 p.m.

Dismantling of Exhibits• Friday, September 15

4:00–7:00 p.m.• Saturday, September 16

8:00 a.m.–5:00 p.m.

Business Suites* $4,820 for a 10’ x 10’, $7,260 for a 10’ x 20’, $10,320 for a 20’ x 20’

Business Suites provide a place for you to meet with staff or clients, transact business away from your booth without having to leave the Expo Hall, or survey attendees on emerging trends and research and development initiatives. Business Suites include carpet and fully enclosed meeting space. Company name, business suite number, and logo (if provided) will be printed on the entrance door.

* Food and Beverage not included in the rental fee. Catering available through RK Culinary Group.

* Furniture and electrical not included in the rental fee and available to order through Freeman.

New



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Increase your visibility and drive attendees to your booth.

PREMIER SPONSORSHIP OPPORTUNITIES

Premier sponsorships* are designed to include a comprehensive marketing approach. These opportunities incorporate custom branding, generate booth traffic,

and establish enduring brand exposure – even after FMX – for maximum ROI.*You must have a booth space in the Expo Hall in order to purchase

sponsorship or advertising opportunities at FMX.

Everybody WALK! Challenge$25,000(exclusive sponsorship)Promote walking as a healthy habit and partner with the AAFP to create a walking challenge at the conference to see who takes the most steps. Sponsor will be displayed prominently on the main lobby staircase with floor clings promoting this wellness initiative. Attendees will stop by your booth to enter their steps on a leader board.*Exhibit space of 10’ x 20’ is required.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 59.875” W x 6.75” H x 43 steps

5K Fun Run – SOLD$40,000(exclusive sponsorship)An FMX favorite since 1982! The 5K Fun Run has approximately 500 registrants who truly look forward to this event year round. The branding and custom designs of this sponsorship include:• Custom registration website• Branded confirmation emails to each registrant• Sponsor logo on run t-shirt and distribution from sponsor’s booth for traffic

generation• Branded race bibs, banners, and run content• Personal welcome message at the start of the race



image from 2016 FMX

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Expand your marketing reach throughout the convention center.

TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES

Main Lobby Banners or Glass Panels$10,000–$30,000(multiple locations available)Capture immediate attention by sponsoring one or more of the main lobby banner or glass panel locations. Make a statement with one of these huge visual packages.DeadlinesSpace reservation due: June 30Materials due: July 14Size: Varied (based on location and dimensions)

Escalator Decals$25,000 per sideGet high visibility in high-traffic areas. Attendees will see your custom graphic displayed on one side of the glass railing of the escalator.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 26” W x 44.5’ L

Column Wraps $10,000–$20,000(multiple locations available)Get high-visibility impact for your messaging. Surround attendees with your message as they move through the convention center. Several opportunities are available throughout the main lobby area and Expo Hall.DeadlinesSpace reservation due: June 30 Materials due: July 14Size: Varied (based on location and dimensions)

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TRAFFIC GENERATORS AND BRANDING OPPORTUNITIES co

ntinued

AAFP Challenge(16 available)$1,500 Bronze Level $2,500 Silver Level $3,500 Gold LevelAttract nearly 1,000 attendees directly to your booth in a fun and creative way. Attendees will make their way through the Expo Hall retrieving stamps and initiating conversation at each stop. Challenge pieces are entered for prize drawings provided by the AAFP.DeadlinesSpace reservation due: June 1Materials due: June 15

Expo Hall Footprints$10,000(2 available)Such a contagious and fun way for attendees to find your booth! Custom footprint floor clings will lead attendees to your booth from the main entrance of the Expo Hall.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 5” x 12” each (Qty. TBD based on booth location)



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ntinued

Lanyards – SOLD$20,000(exclusive opportunity)Each registered attendee will be given a complimentary lanyard with their registration material. Sponsor has the opportunity to customize the lanyard fabric.DeadlinesSpace reservation due: April 1Materials due: April 14

Coffee Sleeves*$15,000(exclusive opportunity)Hot and in demand! Coffee sleeves are a sure way to catch the eye of every attendee. Customizable artwork is displayed on these beverage jackets and used throughout the entire convention center and Expo Hall at every coffee break.* Pharmaceutical and medical device exhibitors may not participate based on the Sunshine Act law.

DeadlinesSpace reservation due: June 30Materials due: July 14

Coffee Breaks* $20,000 per day in The Hub$10,000 per day in Expo HallThe AAFP provides 2,025 gallons of coffee for attendees throughout the five-day conference. Locations include the Expo Hall and The Hub. Capitalize on this popular destination by sponsoring the coffee breaks at FMX. Sponsorship includes a custom table wrap with your logo, tagline, and booth number plus custom napkins.* Pharmaceutical and medical device exhibitors may not participate based on the Sunshine Act law. *Sponsor must not be a direct competitor of coffee sleeve sponsor.


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ntinued

Registration Bags – SOLD$40,000(exclusive opportunity)An attendee favorite and take-home item. Registration bags are given to each attendee with custom design opportunities for the sponsor.DeadlinesSpace reservation due: March 1Materials due: March 17

Water Bottle Station* – SOLD$10,000(exclusive opportunity)Sponsorship includes your four-color company and/or product logo on graphic panels of the structure placed in the main lobby area leading into the Expo Hall.*Sponsor provides 4,500 water bottles for distribution.DeadlinesSpace reservation due: June 30Materials due: July 14

Aisle Signs* $1,500 each(multiple locations available)Create awareness and visibility by displaying your company logo, tagline, and booth number on an aisle sign along the main aisle of the Expo Hall.*Sponsor may not choose an aisle sign within 30’ of a direct competitor.DeadlinesSpace reservation due: June 30Materials due: July 14Size: 2’ x 4’

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Connect to attendees through multiple touch points.

access OPPORTUNITIES

Charging Lounge$30,000(exclusive sponsorship)Brand this highly sought after destination for conference attendees to relax and recharge throughout their day. Lounge includes charging stations, multiple sofas, and chairs for a comfortable atmosphere. Supporter will receive customizable design and branding opportunities in the lounge.DeadlinesSpace reservation due: June 30Materials due: July 14

Event Mobile App – SOLD$60,000(exclusive sponsorship)Put your logo in the hands of almost every attendee by sponsoring the FMX mobile app. As the exclusive supporter, your company’s logo will be displayed upon activation of the app along with three rotating banner ads on the app’s home screen. When tapped, the user is taken to a full-screen landing page displaying your choice of content and the ability to redirect to your company web page.DeadlineMaterials due: April 14

Enhanced listings in the Mobile App$450(40 available)• Company highlighted in the

mobile app exhibitor listing• Logo displayed on the

Expo Hall map• Five PDFs can be uploaded to

the exhibitor’s mobile app listing



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Showcase your brand during face-to-face interactions with attendees.

PRESENTATION, THEATER, & RECEPTION OPPORTUNITIES

Welcoming Reception*$50,000(2 available)• A 60-minute reception-style presentation in the Expo Hall

on Wednesday, September 13 from 5:00–6:00 p.m.• FMX pre-registration attendee mailing list• Wine, beer, and appetizers for 200 provided by the AAFP• Decoration and A/V provided by the AAFP• Bartenders and catering staff provided by the AAFP• Two lead retrieval devices

*Exhibit Space of 20 X 20 required

Lunch | 12:15–1:00 p.m.(4 available Thursday and 4 available Friday)$42,000• One 45-minute theater set for 150

capacity classroom style• FMX pre-registration attendee

mailing list• Two lead retrieval devices and AAFP

volunteers to scan badges• A/V and decoration provided by

the AAFP• Attendee lunch provided by

the AAFP* Exhibit space of 20 X 20 required


Lunch | 12:30–1:15 p.m.(4 available Thursday and 4 available Friday)$35,000• One 45-minute theater set for 100

capacity classroom style• FMX pre-registration attendee

mailing list• Two lead retrieval devices and

AAFP volunteers to scan badges• A/V and decoration provided by

the AAFP• Attendee lunch provided by

the AAFP

*Exhibit space of 10 X 20 Required





Expo Theater Sponsor*

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PRESENTATION, THEATER, & RECEPTION OPPORTUNITIES co

ntinued

Learning Lab Presentation$5,000• One 30-minute presentation session conducted on

the show floor designed to give attendees the latest information on some of the hottest topics in our industry.

• FMX pre-registration attendee mailing list• Decoration and A/V provided by the AAFPDeadlinesSpace reservation due: June 30Materials due: July 14

Networking Reception Promotion$5,000The AAFP will help promote and advertise your company’s networking reception. Product demonstrations or presentations may not be part of the event. Receptions can be held on the evenings of Tuesday, September 12 and Wednesday, September 13. Sponsor is responsible for all logistics, expenses, and implementation of the event.The AAFP will promote your event in:• Daily Experience Newspaper in the Schedule section• FMX Mobile App• On-site SignageDeadlinesSpace reservation due: June 30Materials due: July 14



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SATELLITE CME SYMPOSIUM

Satellite CME Symposium$44,000Reach family physicians with your educational content during a Satellite CME Symposium. Satellite events are held in hotels surrounding the Henry B. Gonzalez Convention Center during times that do not compete with AAFP CME sessions. The AAFP will assist CME providers/activity organizers with promoting the event in FMX marketing, including:

Event listing in:• FMX Website• FMX Mobile App• FMX Daily Experience Newspaper• Satellite Event Locator Map

(if completed event resume is received by June 30)

• Convention Center Signage

Additional Advertising Opportunities• Custom Ad in Satellite Event Locator Map

(This map is sent to all attendees with their tickets and badges before the FMX event)

* Full-page Ad $5,500* Half-page Ad $3,500

On-site Signage Opportunity• Personalized Convention Center Signage $6,000

DeadlinesSpace reservation due: June 14Materials due: June 30

Increase your brand awareness off site.



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ADVERTISING OPPORTUNITIES

FMX PreviewThe FMX Preview delivers the most important information attendees need while planning for their upcoming AAFP Family Medicine Experience (FMX).

Content• Registration information• Session schedule by topic• Pre-FMX courses• Expo Hall information

Choose from a variety of advertising options to reach attendees.

Brennah Tate | tristar publishing | 913.491.4200 | [email protected]

Contact your Event Media Strategist for more information:

• Exhibitor listings• What’s new at FMX• Expo Theater details• City information

eNewslettersReceive distinct visibility with prominent digital ad promotion. eNewsletters deliver timely and relevant meeting information, including links to registration, videos, CME schedules, and more.

Content• CME schedules• FMX information• Links to registration• Videos• City information

AAFP member email addresses are not available for purchase. No other opportunity offers exclusive exposure like the eNewsletters!

Important Fact

Daily Experience LiveDigital marketing packaged with online news

www.fmxdailyexperience.org is the site for FMX Digital News.

Reinforce your brand, promote events, and drive booth and site traffic with prominently displayed digital and advertising packages.

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Daily Experience, Expo Guide, and FMX Schedule

Attendees’ most valuable FMX resource

Attendees enjoy a three-in-one publication covering FMX. This convenient and comprehensive publication provides readers with live meeting coverage and daily programming schedules, as well as engaging Expo and program information.

DeadlinesAugust 4 Ad Space/PaymentAugust 11 Ad Materials Due

Discounts available with participation in all three sections. Call your Event Media Strategist to discuss your custom advertising package.

FMX MOBILE APP

AAFP FMX16

Scan the QR code or point

your browser to www.aafp.

org/fmxapp. On-site help

is available at the Mobile

Assistance Centers.

Sponsored by Nature Made.

www.fmxdailyexperience.org

INSIDE THE EXPO GUIDE

Expo Hall at a Glance. . . Cover

Exhibit Listing

by Product Category . . . . . . 3-7

New Exhibitors. . . . . . . . . . . . . .7

Expo Hall Map . . . . . . . . . . . . . .8

Exhibitor Listing . . . . . . . . .9-21

Office of the Future . . . . . 12-13

Exhibitors by

Booth Number. . . . . . . . . . . . .22

Expo Theaters . . . . . . . . . . . . .23

EXPO HALL HOURS WEDNESDAY 4 :30-6 :30 P.M. | THURSDAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.

THE LEADER IN CLINICAL

hydration in Australia now looks to build on

that success in the United States and Canada.

First-time FMX exhibitor Hydralyte, booth

332, provides scientifically formulated rehydra-

tion solutions in different formats, including

a ready-made solution, dissolving effervescent

tablets and powder packs. All products come in

a variety of flavors.

Visitors to the booth can receive a product

sample and a copy of the Health Professional

Training Guide on Dehydration and Oral Re-

hydration Solutions, co-endorsed by the AAFP.

The booth also will highlight efforts for both

professional outreach and patient education

and showcase resources that are part of Hydra-

lyte’s work as a Sustaining AAFP Foundation

Corporate Partner.

Through the AAFP-Sponsored Resource

Center, people can access online five articles to

help build their awareness of dehydration.

“(One article) discusses the links between

travel and dehydration, including dehydration

associated with travelers’ diarrhea,” said Fiona

Lucas, Vice President of HPC Communications

and Training for Hydralyte. “The piece also covers

the evidence-based treatment for dehydration

through the use of an oral rehydration solution.”

Family physicians play a critical role in

treating dehydration, said Fiona Lucas, Vice

President of HPC Communications and Train-

ing for Hydralyte. More than 179 million cases

of clinical dehydration are reported yearly, with

most caused by vomiting or diarrhea.

“FMX will enable Hydralyte to get in front

of family physicians to help build awareness

of our clinical product and drive effective

treatment of dehydration for the whole family,”

Lucas said. “It represents an excellent oppor-

tunity to engage with family

physicians, together helping

to deliver better

health outcomes

to patients.”

After a little more than a decade in Australia,

Hydralyte’s success helped the clinical rehydra-

tion category to grow more than 340 percent,

Lucas said, with Hydralyte taking 85 percent

market share. Hydralyte has expanded clinical

hydration solutions from primarily pediatric

health to ones for the whole family, directly

engaging with primary health care providers

and hospitals and developing partnerships with

professional associations and advocacy groups.

“Our goal is to ensure these health care

professionals understand our solution and

have the tools they need to support their

patients,” she said.

Those looking for more infor-

mation can go to www.hydralyte.

com or email Lucas at

Fiona.lucas@

hydralyte.com.

CLINICAL HYDRATION LEADER

EXPANDS INTO NORTH AMERICANEW EXHIBITOR PROFILE | HYDRALYTE

OFFICE OF THE FUTURE

Booth 112

This live showcase of practice innovation provides

the tools, expertise and motivation to apply

them in your own practice. See how redesigning

physical space and processes improves patient care

and staff satisfaction. This exhibit was created by

Connecticut Institute for Primary Care Innova-

tion (CIPCI) in partnership with the AAFP.

AAFP EXHIBIT AND MARKETPLACE

Booth 549

Learn about the AAFP’s initiatives, visit with

AAFP leadership, network, purchase AAFP CME,

and see what new products and services the AAFP

has to offer members and non-members.

PAVILIONS

Public Health Resource Pavilion: Tools and

resources for your patients struggling with diffi-

cult issues such as alcohol and drug abuse, eating

disorders, as well as specific diagnosis such as

diabetes, celiac disease, Alzheimer’s, and more.

Career Pavilion: More than 50 employers will

be on site. Hear about new employment oppor-

tunities, ask questions about your CV, scan new

physician openings, or post openings available

in your practice. Visit AAFP CareerLink at

booth 261.

Technology Pavilion: Discover products and

solutions from practice management software,

consumer electronics, patient data platforms,

electronic health records, and more.

New Exhibitor Pavilion: Don’t miss the

chance to visit with new exhibiting companies

and see what products and services they offer

to assist you in your practice or discussion with

your patients. (Find a list of new exhibitors on

page 7 of this section).

Nutrition and Beverage Pavilion: Nutrition

and Beverage companies will discuss how their

products help educate patients about proper

nutrition and a healthy lifestyle.

AAFP FOUNDATION

Booths 863, 549 AAFP Exhibit and Marketplace

Learn about the humanitarian, educational and

scientific initiatives that improve the health of

the people and opportunities on how you can

get involved. Enter the AAFP Foundation Ben-

efit Sweepstakes and purchase your 2016 FMX

commemorative lapel pin from booth 549.

INSIDE THE EXPO HALL

NEW!

GRAND OPENING

CELEBRATES NEW

EXPO HALL HOURS

The kick-off event will showcase Expo

Theaters and other activities. Two hours of

dedicated time will provide face-to-face

opportunity with the most advanced medical

vendors and advocacy organizations.

EXPO HALL AT A GLANCE

COFFEE BREAKS

10-11 a.m. Coffee and tea

12-1 p.m. Coffee and tea

2-3 p.m. Coffee and lemonade

CONCESSIONS

10:30 a.m.-2 p.m. in The Hub

EXPO THEATERS

Sessions take place Wednesday from

5-5:45 p.m. See Page 23 of this section for

a complete list of sessions.

THURSDAY’S LEARNING LABS

Held in booth 1232 on the Expo Hall floor.

10-10:30 a.m.

Treating Uterine Fibroids – How

Physician Collaboration Can Help You

Care for and Retain Your Patients

Sponsor: Merit Medical Systems, Inc.

11-11:30 a.m.





2-2:30 p.m.

Advances in Precision Medicine:

Incorporating Hereditary Cancer Testing

in Family Practice

Sponsor: Myriad Genetics

TUESDAY/WEDNESDAY

AAFP CHALLENGE

Entry instructions are in your registration

bag. Win gift cards up to $1,000. The prize

tumbler is in booth 170.


INSIDE THIS SECTIONMeeting information . . . . . . . .3CME information. . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . .5Wednesday schedule . . . . . .6-7Thursday schedule . . . . . . . 8-9Friday schedule . . . . . . . . . 10-11

Saturday schedule. . . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14

INSIDE TODAY’S FULL SCHEDULE ON PAGES 10-11

Hours 7 a.m.-5:30 p.m. Poster Presentations 10:30-11:30 a.m.

TODAY IN THE HUB, West Hall BChat & Chew 12-1 p.m.Today’s Topics: • Single Payer Health Care Financing

• Ask a Pharmacist • Urgency in Urgent Care Medicine

Concessions 10:30 a.m.-2 p.m.AAFP Apparel 9 a.m.-5:30 p.m.

Complimentary Coffee 6:15-8:30 a.m.; 10:15-10:30 a.m.; and 2:45-3 p.m.

FRIDAY

FMX CELEBRATION7-11 p.m.Universal’s Islands of Adventure®

at Universal Orlando® ResortWe’ve reserved the entire Universal’s Islands of Adventure®

theme park just for you. You’ll have unlimited access to the in-

credible rides and attractions. It’s an entire universe of action and

thrills—and it’s all yours. Early access granted at 6 p.m. For details,

go to www.aafp.org/fmx/celebration.

Your registration includes one FMX Celebration ticket, but you

must sign up so we know you’re coming. Additional tickets are

available for $50 at Registration. Children 3 and younger are free.Degree of Fellow Convocation Breakfast

7-8:30 a.m.Hyatt Regency OrlandoMore than 140 new Fellows of the American Academy of Family Physicians will be honored during a special ceremony attended by peers and Academy leadership. (This event is only for new Fellows being conferred.)School Doctor MIG7-8:30 a.m.Room W306B

Point-of-Care Ultrasound MIG8-10 a.m.Room W306A

CME sessions8 a.m.-5:45 p.m.Various locations – see pages 10-11 for specific session information.

Hospital Medicine MIG9-10:30 a.m.Room W306B

Lifestyle Medicine MIG10:30-11:30 a.m.Room W306A

Reproductive Health Care MIG11 a.m.-1 p.m.Room W306B

Independent Solo/Small Group Practice MIG12:30-2:30 p.m.Room W306A

AAFP Foundation VIP Benefit5:30 p.m.Cuba Libre Restaurant &

Rum BarProceeds from this charitable event benefit the humanitarian, education and scientific programs of your AAFP Foundation. Tickets are $300 each and include dinner, Islands of Adventure ticket and VIP tour.

TODAY’S HIGHLIGHTSDISABILITY MANAGEMENT TRACK

Assistive Mobility Devices: Review

of Ambulatory Aids With Focus on

Power Mobility DevicesMartin, Pilley8-9 a.m., Room W207ABCPhysical Therapy Prescriptions:

Is “Eval & Treat” Enough?Soldat 9:15-10:15 a.m., Room W207ABCPhysically Challenged Patients

McConkey 10:30-11:30 a.m., Room W207ABCGERIATRIC CARE TRACKDementia and Alzheimer’s Disease:

I Forget What I ForgotCole 8-9 a.m.Geriatric Hip Fracture Management: A Threat to IndependenceCreamer9:15-10:15 a.m., Room W304EFGH

Polypharmacy in the Elderly:

I Take So Many Pills That I Rattle

When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGHPAIN MANAGEMENT TRACKLow Back Pain: Myths and Science

Shah, Paladine 9:15-10:15 a.m., Room W209ABCThe Cannabis Conundrum: Breakin’

Good? or Breakin’ Bad?Wright1:30-2:30 p.m., Room W304ABCDPAYMENT TRACKICD-10: Increased Specificity

Paves the Way for Increased

ReimbursementHays1:30-2:30 p.m., Room W311ABCDProper Care, Proper Pay: Working

with TCM, CCM, and ACPWeida4:45-5:45 p.m., Room W311EFGHPHYSICIAN WELLNESS TRACK

Burnout: Are You at RiskDrummond8-9 a.m., Room W311EFGHReduce the Overwhelm,

Build Life Balance Winner, Drummond9:15-10:15 a.m., Room W311EFGH

Become a More Relaxed, Healthier

PhysicianDrummond 10:30-11:30 a.m., Room W311EFGH

TODAY’S TRACKS

GENERAL SESSION: ALISON LEVINE3-4:30 p.m.West Hall A2 The team captain of the first American Women’s Everest Expedition will share practical, humorous and unconventional leadership insights to

help you climb the peaks you have in your life. You’ll also meet the 2017

AAFP Family Physician of the Year.

5K FAMILY FUN RUN/WALK6:30 a.m. SaturdayHyatt Regency Orlando Convention EntranceThe 5K Family Fun Run/

Walk returns to the FMX schedule this year. You can register for this event, sponsored by Medscape, in the Orange County Convention Center registration lobby today.

BACK ON SATURDAY MORNING!

8-9 a.m.Practical Approaches to Improving Physical Activity, Assessment, Prescription and Referral

9:15-10:15 a.m.Improving the Health of Your Community: Population Health

Competencies for Family Physicians

10:30-11:30 a.m.Oral Health Issues in the Geriatric Population4:45-5:45 p.m.Management of Early

Pregnancy Loss

TODAY’S EXPANDED LEARNING PRESENTATIONS (All sessions in the Hub)

INSIDE Q&A WITH NEW AAFP PRESIDENT MEIGS 3 | BOARD ELECTION RESULTS 4 | CME SESSION PREVIEWS 8

THURSDAY

FMX NEWS ONLINEGo to fmxdailyexperience.org for complete coverage of this year’s FMX. Find coverage of late-afternoon events such as this year’s General Sessions and find stories from editions printed earlier in the week.


INSIDE THE FMX SCHEDULE

MEMBER CONSTITUENCIES MEET & GREET5:30-7 p.m.West A Lobby

Join your family medicine peers to celebrate the diversity of the AAFP. Take time to discuss issues relevant to your constituency, your patients, and your practice at the Mem-ber Constituencies Meet & Greet. Whether you identify with one of the five member constituencies (women, minority, new physicians, international medical graduates, and LGBT) or are supportive of one, this event allows you to enjoy good company, refreshments, and light snacks.


THURSDAY


INSIDE THIS SECTION

Meeting information . . . . . . . .3CME information. . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . .5Wednesday schedule . . . . . .6-7Thursday schedule . . . . . . . 8-9Friday schedule . . . . . . . . . 10-11


Hours 7 a.m.-5:30 p.m.

Poster Presentations 10:30-11:30 a.m.

TODAY IN THE HUB, West Hall B

Chat & Chew 12-1 p.m. (Today’s Topics: Single Payer Health Care Financing; Rural Health MIG; Empowering the Family Doctor in Emergency Medicine; Zika Virus Disease)

Concessions 10:30 a.m.-2 p.m.

Scientific Informational Displays (not available for CME) 1:30 p.m.-2:30 p.m.

AAFP Apparel 9 a.m.-5:30 p.m.


Telehealth MIG8-10 a.m.Room W306A

Single Payer Health Care MIG8-10 a.m.Room W306B

CME Sessions8 a.m.-3:45 p.m.Various locations – see pages 8-9 for specific session information.

City Tours8 a.m.-5 p.m.

Expo Hall open10 a.m.-4 p.m.West Hall A

Oral Health MIG11 a.m.-1 p.m.Room W306B

Rural Health MIG11:30 a.m.-1:30 p.m.Room W306A

Global Heath MIG2-3:30 p.m.Room W306B

Transforming Clinical Practice Initiative MIG2-3:30 p.m.Room W306A

Member Interest Group (MIG) Reception5:30-7 p.m.Convention Center West A LobbyJoin your MIG colleagues for a reception immediately following Thursday’s General Session. Learn more about the MIGs, speak with colleagues with shared professional interests, or find

out how to form a new MIG. Cash bar and light snacks will be provided.

Expanding Residency Training at the VA6-7 p.m.Room W102ABEach year 40,000 residents have rotations at the VA system across our land. These residents benefit from the plentiful co-morbidities and psychosocial problems of the Veteran population. Unfortunately only a small percentage of the learners are in Family Medicine. Family Medicine should take advan-tage of partnering with the VA to improve education and the fiscal bottom line. In this workshop we will tell you how.

TODAY’S HIGHLIGHTS These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.

PAIN MANAGEMENT TRACKChronic Pain: A Collaborative Approach to Managing Complex PatientsMuchowski9:15 - 10:15 a.m., Room W304EFGH

Low Back Pain: Myths and ScienceShah, Paladine8-9 a.m., Room W310AB

Proper Care, Proper Pay: Working with TCM, CCM, and ACPWeida10:30-11:30 a.m., Room W311EFGH

The Cannabis Conundrum: Breakin’ Good? or Breakin’ Bad?Wright 10:30-11:30 a.m., Room W304EFGH

PAYMENT TRACKSurviving an Audit Request8-9 a.m., Room W311EFGH1:30-2:30 p.m., Room W308ABCD

ICD-10: Increased Specificity Paves the Way for Increased ReimbursementHays9:15-10:15 a.m., Room W311EFGH


TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct?Fiesinger 9:15-10:15 a.m., Room W207ABC

Alternative Payment Models: Help is on the Way Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves 10:30-11:30 a.m., Room W207ABC

TODAY’S TRACKS

GENERAL SESSION: DAVID WASSERMAN4-5:30 p.m.West Hall A2

In an election year, how will a changing political landscape trickle down to your daily work? Political analyst David Wasserman will equip you with the inside scoop on what a new President and an altered House of Representatives will mean for healthcare legislation, especially legislation that impacts family medicine.

All Expanded Learning sessions are located in the Hub unless otherwise noted.

8-9 a.m.New Tools Available to Equip Adolescents for Adulthood

9:15-10:15 a.m.Financial Planning for Family Physicians (Room W300)

10:45 a.m.-12 p.m.Preparing for Retirement and Opportunities to Volunteer with the AAFP Foundation (Room W300)

1:30-2:30 p.m.Advanced Estate Planning for Family Physicians (Room W300)

2:45 - 3:45 p.m.The Conversation Project: A Conversation That Matters

TODAY’S EXPANDED LEARNING PRESENTATIONS

Today’s highlights . . . . . . CoverGeneral Meeting information. . . . . . . . . . . . . . . . . . 3CME information . . . . . . . . . . . .3Day-by-day schedules . . . . . . . . . . . . . . . .5-13

Convention Center maps. . . . . . . . . . 6-8, 10Hotel shuttle information . . . . . . . . . . . . . . . .14Satellite CME listings . . . . . . .14City Tours information. . . . . .14

FMX MOBILE APP

AAFP FMX16

Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.Sponsored by Nature Made.




Exhibit Listing by Product Category . . . . . . 3-7

New Exhibitors. . . . . . . . . . . . . .7

Expo Hall Map . . . . . . . . . . . . . .8



Exhibitors by Booth Number. . . . . . . . . . . . .22

Expo Theaters . . . . . . . . . . . . .23

Dedicated Exhibitors . . . . . . .23

EXPO HALL HOURS TODAY 10 A .M.- 4 P.M. | FRIDAY 10 A .M.-3 P.M.

A NEW EXHIBITOR AT FMX will tell family physicians about one of the latest non-pharmacological advances for insomnia.

SHUTi (Sleep Healthy Using the Internet) delivers cognitive behavioral therapy for in-somnia (CBT-I) strategies through the internet. Frances P. Thorndike, PhD, chief science officer and co-founder of BeHealth Solutions, SHUTi’s parent company, said that SHUTi helps retrain patients for healthy sleep and helps them break the cycle of thoughts, feelings and behaviors that reinforce unhealthy sleep. It also creates person-alized sleep window recommendations based on individual sleep patterns.

Work on SHUTi started in 2004 at the Uni-versity of Virginia, with early trial results coming in 2009. BeHealth was created in 2011 to move the concept beyond the research lab.

SHUTi sees FMX as a chance to get family physicians more involved in helping those who struggle with insomnia. Though clinical guidelines recommend CBT-I for those with chronic insomnia, access to CBT-I treatments through traditional models of care has been very limited.

“It is unrealistic to think that the 659 U.S.-based behavioral sleep medicine therapists can provide ade-quate coverage to treat the estimated 30 million Amer-icans with insomnia,” said Dr. Thorndike. “As an online program proven to improve chronic insomnia, SHUTi provides an accessible behav-ioral option for patients seen in family practice.”

At FMX, Dr. Thorndike will have computers available to demonstrate the program and also answer questions from attendees. She also will share information from multiple clinical trials, including randomized placebo-controlled trials with one year follow-up data and involving different patient groups.

SHUTi is designed for the patient to down-load and purchase, but family physicians can connect with their patients who are using it by signing up with the SHUTi Clinical Partner Net-work, a free service that helps the physician view

how a patient is progressing through the program.“Under this model, family physicians refer

insomnia patients to SHUTi, who then self-pay a one-time fee that is often less than the cost of one face-to-face therapy session with a behav-ioral sleep medicine provider,” Dr. Thorndike said. “As part of coordinated care, physicians are able to review patient sleep improvement progress in SHUTi and provide oversight for sleep medication titration, if desired.”

Visit www.myshuti.com to learn more.

BEHAVIOR TRAINING HELPS THOSE WITH INSOMNIA SLEEP BETTER

NEW EXHIBITOR PROFILE | SHUTi

OFFICE OF THE FUTUREBooth 112This live showcase of practice innovation provides the tools, expertise and motivation to apply them in your own practice. See how redesigning physical space and processes improves patient care and staff satisfaction. This exhibit was created by Connecticut Institute for Primary Care Innova-tion (CIPCI) in partnership with the AAFP.

AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initiatives, visit with

AAFP leadership, network, purchase AAFP CME, and see what new products and services the AAFP has to offer members and non-members.

PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with diffi-cult issues such as alcohol and drug abuse, eating disorders, as well as specific diagnosis such as diabetes, celiac disease, Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear about new employment oppor-tunities, ask questions about your CV, scan new

physician openings, or post openings available in your practice. Visit AAFP CareerLink at booth 261.Technology Pavilion: Discover products and solutions from practice management software, consumer electronics, patient data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t miss the chance to visit with new exhibiting companies and see what products and services they offer to assist you in your practice or discussion with your patients. (Find a list of new exhibitors on page 7 of this section).

Nutrition and Beverage Pavilion: Nutrition and Beverage companies will discuss how their products help educate patients about proper nutrition and a healthy lifestyle.

AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian, educational and scientific initiatives that improve the health of the people and opportunities on how you can get involved. Enter the AAFP Foundation Ben-efit Sweepstakes and purchase your 2016 FMX commemorative lapel pin from booth 549.


EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade

CONCESSIONSA food court in The Hub will over many meal options. Available daily from 10:30 a.m.-2 p.m.

EXPO THEATERSSessions take place today from 10:15-11 a.m., 11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See Page 23 of this section for a complete list of sessions.

TODAY’S LEARNING LABSLearn all about new products in these 30-minute educational sessions, open to all attendees. Held in booth 1232 on the Expo Hall floor.

10-10:30 a.m.Treating Uterine Fibroids – How Physician Collaboration Can Help You Care for and Retain Your PatientsSponsor: Merit Medical Systems, Inc.


2-2:30 p.m.Advances in Precision Medicine: Incorporating Hereditary Cancer Testing in Family PracticeSponsor: Myriad Genetics

AAFP CHALLENGEEntry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.

THURSDAY

Expo Hall map. . . . . . . . . 8

Exhibitor listings . . . . . . 9

Expo Theaters . . . . . . . . 23


WRITINGS ON THE WALL: NEVER STOPYou want to be part of The Wall.

It is the most visible part of the Academy’s pledge to never stop fighting physician burnout and never stop helping family physi-cians fight burnout.

Just as the Academy pledges to never stop, every FMX attendee can add a personal pledge.

• I will never stop putting my patients first.

• I will never stop taking ME time for yoga, running and painting.

• I will never stop trying to be better.

• I will never stop being thankful for my job as a rural family doctor.It’s tough to miss The Wall.

Just look for the expanse of black fabric in the middle of the Hub, in Hall A4, and the checkerboard of red, yellow, pink and orange

squares of paper. Some are covered in script. Some contain a single word. Every square is one more affirmation of the life family physi-cians have chosen.

The list of things family physicians will never stop doing grows every hour. The first pledges appeared almost as soon as The Hub opened on Wednesday morning. By lunchtime, it was tough to add a new pledge without covering up an earlier promise.

Every pledge is a visible remind-er of why a person became a family physician and why family medicine can be such a rewarding way of life. Writing on The Wall is a way each of us can share our personal pearls from life and practice.

“I wrote that I will never stop doing the right thing for my

patients and for myself,” said Mi-chelle Boose, MD, who practices in Virginia Beach, Va. “Medicine can become so convoluted, so mired in insurance and other things. At the end of the day, you have to do what you feel is right.”

Just as the Academy pledges to never stop fighting burnout and helping family physicians deal with burnout, The Wall gives members a chance to make their own pledges. It’s all about the unique thing or idea that drives one family physician to never stop through all of the headaches, challenges, and frustrations.

No pledge is too small, too big, or too personal.

One writer pledged to “Never stop loving my co-chief.” Another pledged to “Never stop hugging my

THERE ARE FEW QUICK FIXES IN medicine. But simply asking patients about their priorities and preferences, then adapting care to meet patient goals, can produce remarkable results. The goal of health care is not to have a good death or good disease control, said Atul Gawa-nde, MD, general and endocrine surgeon at Brigham and Women’s Hospital, professor of surgery at Harvard Medical School and professor at the Harvard School of Public Health. The goal of care is a good life for however long it lasts.

“What you do as family physicians means people have better lives, are more functional and have less suffering,”

Gawande said during the opening keynote address at Wednesday’s General Session. “What you do is the most life-improving and life-saving care that any of us in medicine provide. And that care is what you should be paid for. The system to allow you to do it better is just beginning to appear.”

Go to fmxdailyexperience.org and see Friday’s Daily Experience for a more complete look at Gawande’s speech. And the full text of new AAFP President John Meigs, Jr.’s address, also a part of Wednesday’s session, will be at fmxdailyexperience.org.

What you do is the most life-improving and life-saving care that any of us in medicine provide.

Atul Gawande, MD

ASKING ABOUT PATIENT PRIORITIES IMPROVES CARE

PLEDGE TO NEVER STOP continued on page 9

15




INSIDE OFFICE OF THE FUTURE 3 | SOCIAL MEDIA AMBASSADORS 6 | CME SESSION PREVIEWS 8-9

WEDNESDAY

The Medicare Access and CHIP Reauthorization Act (MACRA) is scheduled to go into effect in 2019, but family physicians need to get ready now for the changes.

To help attendees understand MACRA and prepare for its implementation, the Academy has scheduled several sessions during FMX.

AAFP Medical Director for Quality Improvement Amy Mullins, MD, CPE, FAAFP, said that family physicians’ performance in 2017 would affect their payments in 2019 based on the CMS two-year lookback periods.

“As I’ve been speak-ing about MACRA around the country, the level of awareness is pretty low,” she said. “Physicians are busy, patients come first, and payment reform is many times not on the radar”

After passing Congress with an over-whelming majority, President Obama signed the bill into law on April 16, 2015. The CMS proposal of how it would work—a 962-page document—came out in April of this year. The Academy responded with a 106-page document in

June and now waits for the final ruling, which by law is due in November.

“We think we know what the final rule is going to look like, but

we’re not going to be 100 percent certain until it comes out,” she said.

Mullins will have multiple MACRA presentations at FMX. One of the sessions will be an overview (which will be presented twice), another will be a deeper


MAKE THE COMMITMENT TO NEVER STOP AT THIS YEAR’S FMXWELCOME TO FMX 2016, the best week in family medicine. Here in beautiful Orlando you will immerse yourself in learning, get connected, and be inspired, alongside thousands of your family medicine colleagues. Family physicians never stop—you never stop caring and doing what’s right for your patients, your practice, and your specialty. That’s exactly what we’re celebrating this week.

Practicing family medicine is a privilege, but it’s often also a struggle characterized by feelings of burnout and exhaustion. During our time together at FMX, we’ll examine our priorities, work toward resolution, and, perhaps most importantly, pledge to never stop. Never stop caring. Never stop learning. Never stop growing.

This year, FMX provides a unique opportunity to re-energize both professionally and personally and to help you consider a few critical questions:• What will you never stop doing?

• What’s the most important thing you do?• What keeps you going?

Put your pledge to never stop in writing. Sometime in the next few days, visit the Hub and write on the AAFP FMX experiential wall. Tell your colleagues what you’ll never stop doing. Then watch for your pledge to be part of the final General Session on Friday. We know you’ll be inspired.

FMX pledges to never stop growing. The AAFP updated its annual meeting last year, with a new name and look emphasizing the Academy’s commitment to delivering the high-quality experiences family physicians need to stay ahead of the curve.

This year’s FMX continues that pledge, offering the chance to earn a year’s worth of CME credit. The AAFP knows how valuable your time is, so we’ve included FMX On Demand with your registration. Earn up to 35 Live CME credits this week and 25 Enduring Credits at any point during the next two years. Sessions will be available

online within 24 hours of the live event, so you can expand your learning day while in Orlando or wait until you get home.

Adult-education experts say that you learn and retain differently in a live vs. enduring setting, so at FMX, you can attend a live session, claim that credit, then later go back and watch the enduring session and claim that credit separately.

It’s part of FMX’s ongoing commitment to be interactive, immediate, and customizable with solutions-focused CME delivered by a diverse group of expert faculty. Get engaged with our new learning formats such as the Practice Change Series, which combines an interactive lecture, a workshop with a facilitated Translation to Practice® and support from your fellow workshop attendees to apply the new information and skills to your practice.

FMX CAN HELP PREPARE YOU FOR FAST-APPROACHING MACRA CHANGES


INSIDE THE FMX SCHEDULEMOVED TO TUESDAY!

NEW PHYSICIANS HAPPY HOUR5:30-7 p.m.The Pub Orlando, 9101 International Dr.

Get ready to mix and mingle with your family medicine friends. Meet up with your peers from across the country and reunite with residency classmates on Tuesday at The Pub Orlando. This must-attend event for new physicians features food and refreshments. The Pub Orlando is a British-inspired, American-crafted restaurant within walking distance from the Orange County Convention Center. Physicians who completed residency within the past seven years are invited to attend this popular informal networking event.


INSIDE THIS SECTION

Meeting information . . . . . . .3CME information. . . . . . . . . . .3Tuesday schedule . . . . . . . . . .5Wednesday schedule . . . . .6-7Thursday schedule . . . . . . 8-9Friday schedule . . . . . . . . 10-11

Saturday schedule. . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. .14Satellite CME listings . . . . . .14City Tours information. . . . .14

TUESDAY’S HIGHLIGHTS

INSIDE FULL TUESDAY SCHEDULE ON PAGE 5; FULL WEDNESDAY SCHEDULE ON PAGE 6-7

TUESDAY/WEDNESDAY

CME sessions8 a.m.-2:45 p.m. Various locations — see pages 6-7 for more details.


Adolescent Health MIG meeting12:30-2 p.m.Room W306BFor members interested in or practicing adolescent health. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.

Emergency Medicine/Urgent Care (EM/UC) MIG Meeting12:30-2:30 p.m.Room W306AFor members interested in practicing emergency medicine and/or urgent care. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.

Book signing: Atul Gawande, MD2:15-3:15 p.m.The HubGeneral Session speaker Atul Gawande, MD, will sign a limited number of copies of Being Mortal.

General Session: Atul Gawande, MD3-4:30 p.m.West Hall A2Hear from this surgeon, researcher and bold visionary for healthcare reform who also acknowledges that we must first build upon what we do every day. Also meet new AAFP President John Meigs, Jr., MD, FAAFP.

4 Corners Reception5-6:30 p.m. West Hall AKick off the opening of the FMX Expo Hall with an Educational Reception in Expo Theater #3 on the show floor. Enjoy refreshments and learn more about “Opioid Use Disorder: A Growing Epidemic.” Sponsored by Indivior Inc.

WEDNESDAY’S HIGHLIGHTS

EXPO HALL GRAND OPENING4:30-6:30 p.m.West Hall A3-4The kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.

NEW EVENT!

Hours 10 a.m.-5:30 p.m. Tuesday

7 a.m.-6:30 p.m. Wednesday

These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.

TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio 8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct? (Interactive Lecture) Fiesinger 9:15-10:15 a.m., Room W207ABC

Alternative Payment Models: Help is on the Way: Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves10:30-11:30 a.m., Room W207ABC

WEDNESDAY’S TRACKS

TUESDAY/WEDNESDAY IN THE HUB, West Hall B

Poster Presentations 10:30-11:30 a.m. Wednesday

Chat & Chew 12-1 p.m. (Today’s Topics: Rural Health MIG, Single Payer Healthcare Financing)



AAFP Apparel 9 a.m.-5:30 p.m. Wednesday


FMX MOBILE APP

AAFP FMX16

Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Counters.


CME sessions1-5:30 p.m.Various locationsFive days of CME sessions start this afternoon. See page 5 for more details about this afternoon’s presentations, and go to fmxdailyexperience.org for a special preview of the 2:10 p.m. session Obesity Medicine: Directions in Treatment by Carl Knopke, MD

Join us for the first annual Everybody WALK! ChallengeLevel 1 Lobby, West A/BWho takes the most steps during FMX? Join in the fun competition. Register online at: aafp.walkertracker.com or download the Walker Tracker app to activate, start walking and track your steps. The challenge kicks off Tuesday and ends at 1 p.m. Friday. The winner receives a $500 gift card. Everyone can participate; the app will link to multiple wireless devices. Be among the first 500 attendees to pick up a pedometer in the Level 1 Lobby, West A/B. #MakeHealthPrimary #WalktheTalk #FMXSponsored by Health is Primary

Tuesday- Wednesday highlights . . CoverGeneral Meeting information. . . . . . . . . . . . . . . . . . 3CME information . . . . . . . . . . . .3Day-by-day schedules . . . .5-13


FMX MOBILE APP

AAFP FMX16




Expo Hall at a Glance. . . CoverExhibit Listing by Product Category . . . . . . 3-7New Exhibitors. . . . . . . . . . . . . .7 Expo Hall Map . . . . . . . . . . . . . .8

Exhibitor Listing . . . . . . . . .9-21Office of the Future . . . . . 12-13Exhibitors by Booth Number. . . . . . . . . . . . .22Expo Theaters . . . . . . . . . . . . .23


THE LEADER IN CLINICAL hydration in Australia now looks to build on that success in the United States and Canada. First-time FMX exhibitor Hydralyte, booth 332, provides scientifically formulated rehydra-tion solutions in different formats, including a ready-made solution, dissolving effervescent tablets and powder packs. All products come in a variety of flavors.

Visitors to the booth can receive a product sample and a copy of the Health Professional Training Guide on Dehydration and Oral Re-hydration Solutions, co-endorsed by the AAFP. The booth also will highlight efforts for both professional outreach and patient education and showcase resources that are part of Hydra-lyte’s work as a Sustaining AAFP Foundation Corporate Partner.

Through the AAFP-Sponsored Resource Center, people can access online five articles to help build their awareness of dehydration.

“(One article) discusses the links between travel and dehydration, including dehydration associated with travelers’ diarrhea,” said Fiona Lucas, Vice President of HPC Communications

and Training for Hydralyte. “The piece also covers the evidence-based treatment for dehydration through the use of an oral rehydration solution.”

Family physicians play a critical role in treating dehydration, said Fiona Lucas, Vice President of HPC Communications and Train-ing for Hydralyte. More than 179 million cases of clinical dehydration are reported yearly, with most caused by vomiting or diarrhea.

“FMX will enable Hydralyte to get in front of family physicians to help build awareness of our clinical product and drive effective treatment of dehydration for the whole family,” Lucas said. “It represents an excellent oppor-tunity to engage with family physicians, together helping to deliver better health outcomes to patients.”

After a little more than a decade in Australia, Hydralyte’s success helped the clinical rehydra-tion category to grow more than 340 percent, Lucas said, with Hydralyte taking 85 percent market share. Hydralyte has expanded clinical hydration solutions from primarily pediatric health to ones for the whole family, directly engaging with primary health care providers and hospitals and developing partnerships with professional associations and advocacy groups.

“Our goal is to ensure these health care professionals understand our solution and have the tools they need to support their patients,” she said.

Those looking for more infor-mation can go to www.hydralyte.

com or email Lucas at Fiona.lucas@ hydralyte.com.

CLINICAL HYDRATION LEADER EXPANDS INTO NORTH AMERICA

NEW EXHIBITOR PROFILE | HYDRALYTE









NEW! GRAND OPENING CELEBRATES NEW EXPO HALL HOURSThe kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.

EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade CONCESSIONS10:30 a.m.-2 p.m. in The Hub

EXPO THEATERSSessions take place Wednesday from 5-5:45 p.m. See Page 23 of this section for a complete list of sessions.

THURSDAY’S LEARNING LABSHeld in booth 1232 on the Expo Hall floor.




TUESDAY/WEDNESDAY

AAFP CHALLENGE

Entry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.

Expo Hall map. . . . . . . . . 8


Expo Theaters . . . . . . . . 23


PREPARE FOR MACRAcontinued on page 6

WELCOME TO ORLANDOcontinued on page 6

The kick-off event will showcase Expo Theaters

and other activities. Two hours of dedicated time

will provide face-to-face opportunity with the

most advanced medical vendors and advocacy

organizations. Doors open at 4:30 p.m. today.

NEW! EXPO HALL GRAND OPENING

Premium Positions

Back Cover $21,990

Inside Front Cover $19,570

Inside Back Cover $17,665

Center Spread $18,350 per page

Bellyband $13,300 per issueIssue one only. Advertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.

Front Page Banner $25,725Includes one full-page, four-color ad to be placed run of book.

Front Page Sticker $17,610 per issueIssue one only. This four-color, 3” circle sticker will be placed on the front page of the newspaper. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.

Size Dimensions B/W 4/C

Full page 101 ⁄4” x 14” $12,590 $15,710

Junior Page 7 1 ⁄ 2” x 10” $9,185 $13,195

1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $10,250

1 ⁄ 4 page 5” x 7” $7,840

Product Showcase 5” x 31 ⁄ 2” $525

Center Spread 21” x 14” See Premium Positions

Front Page Banner 101 ⁄4” x 2” See Premium Positions

Front Page Sticker (circle) 3” diameter trim, See Premium Positions

Bellyband 26” x 21 ⁄ 2” See Premium Positions

31 ⁄4” diameter bleed

Daily ExperienceSECTION ONE

Get noticed alongside important late-breaking industry news

Daily Experience readers receive exclusive conference coverage and late-breaking meeting news in three issues distributed throughout the meeting. Advertise in the daily newspaper and enjoy repeat visibility in this highly desired and widely distributed publication.


Publication DatesSeptember 13September 14 September 15/16

QuantitySeptember 12/13 5,000September 14 5,000September 15/16 4,700

Content• FMX daily highlights• Late-breaking news• Session coverage• Special events• Acknowledgements• And more

FMX NEWS ONLINEGo to fmxdailyexperience.org for

complete coverage of this year’s FMX.

Find coverage of late-afternoon events

such as this year’s General Sessions

and find stories from editions printed

earlier in the week.



2017

SAN ANTONIO

SAVE DATE

THE

SEPT 12–16Your Exclusive On-site Discount!Save $200* when you register by Saturday.

(Members pay just $695.)aafp.org/2017fmx*This offer includes the $100 advance registration discount.

This offer does not apply to Students, Residents, Inactive, or Life Members.



INSIDE THIS SECTIONMeeting information . . . . . . . . . .3CME information. . . . . . . . . . . . . .3Tuesday schedule . . . . . . . . . . . . .5Wednesday schedule . . . . . . . . 6-7

Thursday schedule . . . . . . . . . .8-9Friday schedule . . . . . . . . . . . 10-11Saturday schedule. . . . . . . . . 12-13Convention Center maps . . 6-8, 10

Hotel shuttle information. . . . .14Satellite CME listings . . . . . . . . .14City Tours information. . . . . . . .14


TODAY IN THE HUB, West Hall BConcessions 10:30 a.m.-1:30 p.m.Complimentary Coffee 6:15-8:30 a.m. and 10:15-10:30 a.m.

TODAY’S HIGHLIGHTSDISABILITY MANAGEMENT TRACK

Assistive Mobility Devices: Review of Ambulatory Aids With

Focus on Power Mobility Devices

Martin, Pilley1:30-2:30 p.m., Room W206ABPhysical Therapy Prescriptions: Is “Eval & Treat” Enough?

Soldat2:45-3:45 p.m., Room W206ABPhysically Challenged Patients

McConkey4-5 p.m., Room W206ABGERIATRIC CARE TRACKDementia and Alzheimer’s Disease: I Forget What I Forgot

Cole8-9 a.m., Room W304EFGHGeriatric Hip Fracture Management: A Threat to Independence

Creamer9:15-10:15 a.m., Room W304EFGHPolypharmacy in the Elderly: I Take So Many Pills That I

Rattle When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGHPHYSICIAN WELLNESS TRACKBurnout: Are You at RiskDrummond1:30-2:30 p.m., Room W304EFGHReduce the Overwhelm, Build Life Balance

Winner, Drummond2:45-3:45 p.m., Room W304EFGHBecome a More Relaxed, Healthier Physician

Winner, Drummond4-5 p.m., Room W304EFGH

TODAY’S TRACKS

SATURDAY

The Hub7 a.m.-1:30 p.m.West Hall BFMX’s go-to spot to connect, network and learn

is open until 1:30 p.m. today. Take in an Expanded

Learning session this morning, or use the

computer stations to report CME. CME sessions8 a.m.-5 p.m.Various locations Today’s the last day to attend CME sessions in

person. Don’t forget about FMX On Demand,

included with your registration. FMX On Demand

has 25 of the most popular sessions online. Earn up

to 25 Enduring CME credits through this feature.

Direct Primary Care (DPC) MIG

9:30-11 a.m.Room W303CCoat and Bag CheckRegistration lobbyHeading straight home today from the convention

center? Take advantage of the Coat & Bag Check

in the convention center. A small fee does apply

for all checked items.

POSTER PRESENTATIONS7 a.m.-1:30 p.m.The Hub/West Hall BReview the latest research in family

medicine, gain resources for patient

education, and earn CME credit. Pre-

senters will be available to talk about

their research from 10:30 a.m. to 11:30

a.m. today.

Today’s highlights . . . . . . . . . . . . . . Cover

General Meeting information. . . . . . . . .3

CME information . . . . . . . . . . . . . . . . . . . . 3

Day-by-day schedules . . . . . . . . . . . . 5-13

Convention Center maps . . . . . . 6-8, 10

Hotel shuttle information. . . . . . . . . . . 14

Satellite CME listings . . . . . . . . . . . . . . . 14

City Tours information. . . . . . . . . . . . . . 14

COMPASSION, IMAGINATION,

BELIEF INSPIRE 2017 FAMILY

PHYSICIAN OF THE YEARAt just 11 years old, Karen Smith, MD, went on the trip of a lifetime.

Smith’s mother wanted to visit Walt

Disney World with her children. In 1972, the

family made the trip to Orlando, Fla., and

it’s where Smith learned the power of imag-

ination, belief, and creativity. Walt Disney’s

famous saying, “If you can dream it, you can

do it,” resonated with her.Smith’s mother died from sarcoidosis not

long after the trip, but the memories they cre-

ated inspired her daughter to pursue a career

of medical service.“It’s amazing what a mother can instill in her

children,” Smith said. “Those memories are in

us, and those memories are what have allowed me

to do what I’ve done … with the grace of God.”

For her efforts, Smith has been named the

Academy’s 2017 Family Physician of the Year.

And today, 43 years after her first trip to Orlando,

Smith has returned to the city to accept this

award during Friday’s General Session.Smith’s adventure in rural family medicine

began in 1992. She had just completed her

residency and was tapped to set up a practice

in the underserved town of Raeford, N.C. From the start, Smith said, her mindset was

that it did not matter who you were—she was

going to make sure you received the best possi-

ble care. She has stayed true to this philosophy,

and the community has grown to embrace her.

“The love the patients have for her is

amazing,” said Maurice Brownlee, RN, FNP,

who recently trained with Smith. She is the

type of doctor who works from sun up to sun

down, he said, seeing 40 or more patients each

day, and who doesn’t even take a break to eat.

Patients know that Smith will respect

them and that they’ll receive care even if

they’re not able to pay for it, Brownlee said.

So do others in the community. Smith

recalled an evening when an attorney knocked

on her clinic door after hours to ask for

help. The state wanted to remove an infant

from his clients’ care because they thought

the mother was unfit to care for her child.

Smith suspected that a language barrier was

contributing to the family’s challenges and

recommended that a home health nurse visit

the family to see firsthand how the mother

and newborn were bonding.“That mother and father and baby were

never separated,” Smith said. “They continued

to receive care in our office. And word spread

in the Latino community that we are not peo-

ple who turn our backs. We would take care of

them as people and as a family.

DETERMINATION IS HOW YOU CLIMB TOWARD GREAT SUCCESS

YOU DON’T HAVE TO BE THE BEST

or the brightest to succeed. You just have to be the

most determined.That’s one of the life lessons explorer and author

Alison Levine took from her two visits to Mount Ever-

est. The first climb, the first-ever American woman’s

team, ended just 200 feet short of the summit. The

second climb, eight years later, took her to the summit.

“Mount Everest is a really bad place for a control

freak,” Levine said during the final General Session

on Friday. “Nothing is under control except you and

your reactions. It’s not the best climbers who make

it to the top, or the strongest, the best trained or the

best supplied. The people who make it to the top are

those who have the determination to keep putting

one foot in front of the other and the courage to

turn around when conditions aren’t right. Backing

up is not the same as backing down.”CLIMB TO GREAT SUCCESS

continued on page 3

INSIDE GETTING READY FOR MACRA 3 | CME SESSION PREVIEWS 4 | COD RESOLUTIONS ON BURNOUT, DEBT 5

SATURDAY

“Maybe we don’t have to touch physically, but can you not connect with them emotionally? If someone is hurt

and crying, can’t you shed a tear with them?” says 2017 Family Physician of the Year Karen Smith, MD.

FPOY KAREN SMITH, MD continued on page 6

By Jessica PupilloAAFP News

The people who make it to the top are those who have the determination to keep putting one foot in front of the other and the courage to turn around when conditions aren’t right. Backing up is not the same as backing down.

Alison Levine

INSIDE Q&A WITH NEW AAFP PRESIDENT MEIGS 3 | BOARD ELECTION RESULTS 4 | CME SESSION PREVIEWS 8

THURSDAY

FMX NEWS ONLINE

Go to fmxdailyexperience.org for

complete coverage of this year’s FMX.

Find coverage of late-afternoon events

such as this year’s General Sessions

and find stories from editions printed

earlier in the week.



MEMBER

CONSTITUENCIES

MEET & GREET

5:30-7 p.m.

West A Lobby

Join your family medicine peers to celebrate the diversity

of the AAFP. Take time to discuss issues relevant to your

constituency, your patients, and your practice at the Mem-

ber Constituencies Meet & Greet. Whether you identify with

one of the five member constituencies (women, minority,

new physicians, international medical graduates, and LGBT)

or are supportive of one, this event allows you to enjoy good

company, refreshments, and light snacks.


THURSDAY

www.fmxdailyexperience.orgINSIDE THIS SECTION

Meeting information . . . . . . . .3

CME information. . . . . . . . . . . .3

Tuesday schedule . . . . . . . . . . .5

Wednesday schedule . . . . . .6-7

Thursday schedule . . . . . . . 8-9

Friday schedule . . . . . . . . . 10-11

Saturday schedule. . . . . . . 12-13

Convention Center

maps . . . . . . . . . . . . . . . . . 6-8, 10

Hotel shuttle information. . .14

Satellite CME listings . . . . . . .14

City Tours information. . . . . .14


Poster Presentations

10:30-11:30 a.m.


Chat & Chew

12-1 p.m. (Today’s Topics:

Single Payer Health Care

Financing; Rural Health MIG;

Empowering the Family

Doctor in Emergency

Medicine; Zika Virus Disease)

Concessions

10:30 a.m.-2 p.m.

Scientific

Informational Displays

(not available for CME)

1:30 p.m.-2:30 p.m.

AAFP Apparel

9 a.m.-5:30 p.m.

Complimentary Coffee

6:15-8:30 a.m.;

10:15-10:30 a.m.;

and 2:45-3 p.m.

Telehealth MIG

8-10 a.m.

Room W306A

Single Payer Health Care

MIG8-10 a.m.

Room W306B

CME Sessions

8 a.m.-3:45 p.m.

Various locations – see pages

8-9 for specific session

information.

City Tours

8 a.m.-5 p.m.

Expo Hall open

10 a.m.-4 p.m.

West Hall A

Oral Health MIG

11 a.m.-1 p.m.

Room W306B

Rural Health MIG

11:30 a.m.-1:30 p.m.

Room W306A

Global Heath MIG

2-3:30 p.m.

Room W306B

Transforming Clinical

Practice Initiative MIG

2-3:30 p.m.

Room W306A

Member Interest Group

(MIG) Reception

5:30-7 p.m.

Convention Center

West A Lobby

Join your MIG colleagues

for a reception immediately

following Thursday’s General

Session. Learn more about

the MIGs, speak with

colleagues with shared

professional interests, or find

out how to form a new MIG.

Cash bar and light snacks will

be provided.

Expanding Residency

Training at the VA

6-7 p.m.

Room W102AB

Each year 40,000 residents

have rotations at the VA

system across our land. These

residents benefit from the

plentiful co-morbidities

and psychosocial problems

of the Veteran population.

Unfortunately only a small

percentage of the learners

are in Family Medicine. Family

Medicine should take advan-

tage of partnering with the

VA to improve education and

the fiscal bottom line. In this

workshop we will tell you how.

TODAY’S HIGHLIGHTSThese blocks of time are designed

by faculty in a collaborative manner

that allows one topic in the session

to build on the previous topic(s).

These sessions are interactive. For

2016, each track is comprised of

three interactive lectures, totaling

3.0 CME credits per track.

PAIN MANAGEMENT TRACK

Chronic Pain: A Collaborative

Approach to Managing Complex

Patients

Muchowski

9:15 - 10:15 a.m., Room W304EFGH

Low Back Pain: Myths and Science

Shah, Paladine

8-9 a.m., Room W310AB

Proper Care, Proper Pay:

Working with TCM, CCM, and ACP

Weida10:30-11:30 a.m., Room W311EFGH

The Cannabis Conundrum:

Breakin’ Good? or Breakin’ Bad?

Wright 10:30-11:30 a.m., Room W304EFGH

PAYMENT TRACK

Surviving an Audit Request

8-9 a.m., Room W311EFGH

1:30-2:30 p.m., Room W308ABCD

ICD-10: Increased Specificity


Reimbursement

Hays9:15-10:15 a.m., Room W311EFGH

Proper Care, Proper Pay:

Working with TCM, CCM, and ACP

Weida10:30-11:30 a.m., Room W311EFGH

TRANSFORMING CLINICAL PRACTICES

INITIATIVES TRACK

Up, Down, Sideways, and Across:

Sustainable Leadership in an

Ever-Changing Environment

Saccocio8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows

Who Your Patients Are, but Are

They Correct?

Fiesinger

9:15-10:15 a.m., Room W207ABC

Alternative Payment Models:

Help is on the Way Learn about

the TCPI and How You Can Benefit

from Technical Assistance

Reeves 10:30-11:30 a.m., Room W207ABC

TODAY’S TRACKS

GENERAL SESSION:

DAVID WASSERMAN

4-5:30 p.m.

West Hall A2

In an

election

year, how

will a

changing

political

landscape

trickle down to your daily

work? Political analyst

David Wasserman will

equip you with the

inside scoop on what

a new President and

an altered House of

Representatives will

mean for healthcare

legislation, especially

legislation that impacts

family medicine.


8-9 a.m.

New Tools Available to Equip

Adolescents for Adulthood

9:15-10:15 a.m.

Financial Planning for Family

Physicians (Room W300)

10:45 a.m.-12 p.m.

Preparing for Retirement and

Opportunities to Volunteer with

the AAFP Foundation (Room W300)

1:30-2:30 p.m.

Advanced Estate Planning for

Family Physicians (Room W300)

2:45 - 3:45 p.m.

The Conversation Project: A

Conversation That MattersTODAY’S EXPANDED LEARNING PRESENTATIONS

Today’s highlights . . . . . . Cover

General Meeting

information. . . . . . . . . . . . . . . . . . 3

CME information . . . . . . . . . . . .3

Day-by-day

schedules . . . . . . . . . . . . . . . .5-13

Convention

Center maps. . . . . . . . . . 6-8, 10

Hotel shuttle

information . . . . . . . . . . . . . . . .14


City Tours information. . . . . .14 FMX MOBILE APP

AAFP FMX16





Assistance Centers.





Exhibit Listing

by Product Category . . . . . . 3-7

New Exhibitors. . . . . . . . . . . . . .7

Expo Hall Map . . . . . . . . . . . . . .8



Exhibitors by

Booth Number. . . . . . . . . . . . .22

Expo Theaters . . . . . . . . . . . . .23



A NEW EXHIBITOR AT FMX

will tell family physicians about one of the latest

non-pharmacological advances for insomnia.

SHUTi (Sleep Healthy Using the Internet)

delivers cognitive behavioral therapy for in-

somnia (CBT-I) strategies through the internet.

Frances P. Thorndike, PhD, chief science officer

and co-founder of BeHealth Solutions, SHUTi’s

parent company, said that SHUTi helps retrain

patients for healthy sleep and helps them break

the cycle of thoughts, feelings and behaviors that

reinforce unhealthy sleep. It also creates person-

alized sleep window recommendations based on

individual sleep patterns.

Work on SHUTi started in 2004 at the Uni-

versity of Virginia, with early trial results coming

in 2009. BeHealth was created in 2011 to move

the concept beyond the research lab.

SHUTi sees FMX as a chance to get family

physicians more involved in helping those

who struggle with insomnia. Though clinical

guidelines recommend CBT-I for those with

chronic insomnia, access to CBT-I treatments

through traditional models of care has been

very limited.

“It is unrealistic to think

that the 659 U.S.-based

behavioral sleep medicine

therapists can provide ade-

quate coverage to treat the

estimated 30 million Amer-

icans with insomnia,” said

Dr. Thorndike. “As an online

program proven to improve

chronic insomnia, SHUTi

provides an accessible behav-

ioral option for patients seen

in family practice.”

At FMX, Dr. Thorndike

will have computers available to demonstrate

the program and also answer questions from

attendees. She also will share information from

multiple clinical trials, including randomized

placebo-controlled trials with one year follow-up

data and involving different patient groups.

SHUTi is designed for the patient to down-

load and purchase, but family physicians can

connect with their patients who are using it by

signing up with the SHUTi Clinical Partner Net-

work, a free service that helps the physician view

how a patient is progressing through the program.

“Under this model, family physicians refer

insomnia patients to SHUTi, who then self-pay

a one-time fee that is often less than the cost of

one face-to-face therapy session with a behav-

ioral sleep medicine provider,” Dr. Thorndike

said. “As part of coordinated care, physicians

are able to review patient sleep improvement

progress in SHUTi and provide oversight for

sleep medication titration, if desired.”


BEHAVIOR TRAINING HELPS THOSE

WITH INSOMNIA SLEEP BETTERNEW EXHIBITOR PROFILE | SHUTi


Booth 112









Booth 549





PAVILIONS











booth 261.















AAFP FOUNDATION










COFFEE BREAKS




CONCESSIONS

A food court in The Hub will over many meal

options. Available daily from 10:30 a.m.-2 p.m.

EXPO THEATERS

Sessions take place today from 10:15-11 a.m.,

11:45 a.m.-12:30 p.m. and 12-12:45 p.m.

See Page 23 of this section for a complete

list of sessions.

TODAY’S LEARNING LABS

Learn all about new products in these

30-minute educational sessions, open to all

attendees. Held in booth 1232 on the Expo

Hall floor.

10-10:30 a.m.





11-11:30 a.m.





2-2:30 p.m.



in Family Practice


AAFP CHALLENGE




THURSDAY

Expo Hall map. . . . . . . . . 8


Expo Theaters . . . . . . . . 23


WRITINGS ON THE

WALL: NEVER STOP

You want to be part of

The Wall. It is the most visible part of

the Academy’s pledge to never stop

fighting physician burnout and

never stop helping family physi-

cians fight burnout.

Just as the Academy pledges to

never stop, every FMX attendee can

add a personal pledge.

• I will never stop putting my

patients first.

• I will never stop taking ME

time for yoga, running and

painting.

• I will never stop trying to be

better.

• I will never stop being thankful

for my job as a rural family

doctor.

It’s tough to miss The Wall.

Just look for the expanse of black

fabric in the middle of the Hub,

in Hall A4, and the checkerboard

of red, yellow, pink and orange

squares of paper. Some are covered

in script. Some contain a single

word. Every square is one more

affirmation of the life family physi-

cians have chosen.

The list of things family

physicians will never stop doing

grows every hour. The first pledges

appeared almost as soon as The

Hub opened on Wednesday

morning. By lunchtime, it was

tough to add a new pledge without

covering up an earlier promise.

Every pledge is a visible remind-

er of why a person became a family

physician and why family medicine

can be such a rewarding way of life.

Writing on The Wall is a way each

of us can share our personal pearls

from life and practice.

“I wrote that I will never

stop doing the right thing for my

patients and for myself,” said Mi-

chelle Boose, MD, who practices in

Virginia Beach, Va. “Medicine can

become so convoluted, so mired

in insurance and other things. At

the end of the day, you have to do

what you feel is right.”

Just as the Academy pledges

to never stop fighting burnout

and helping family physicians

deal with burnout, The Wall gives

members a chance to make their

own pledges. It’s all about the

unique thing or idea that drives

one family physician to never

stop through all of the headaches,

challenges, and frustrations.

No pledge is too small, too big, or

too personal.

One writer pledged to “Never

stop loving my co-chief.” Another

pledged to “Never stop hugging my

THERE ARE FEW QUICK FIXES IN

medicine. But simply asking patients about their priorities

and preferences, then adapting care to meet patient goals, can

produce remarkable results. The goal of health care is not to

have a good death or good disease control, said Atul Gawa-

nde, MD, general and endocrine surgeon at Brigham and

Women’s Hospital, professor of surgery at Harvard Medical

School and professor at the Harvard School of Public Health.

The goal of care is a good life for however long it lasts.

“What you do as family physicians means people have

better lives, are more functional and have less suffering,”

Gawande said during the opening keynote address at

Wednesday’s General Session. “What you do is the most

life-improving and life-saving care that any of us in

medicine provide. And that care is what you should be

paid for. The system to allow you to do it better is just

beginning to appear.”

Go to fmxdailyexperience.org and see Friday’s Daily

Experience for a more complete look at Gawande’s speech.

And the full text of new AAFP President John Meigs,

Jr.’s address, also a part of Wednesday’s session, will be at

fmxdailyexperience.org.

What you do

is the most life-

improving and

life-saving care

that any of us in

medicine

provide.

Atul Gawande, MD

ASKING ABOUT PATIENT

PRIORITIES IMPROVES CARE

PLEDGE TO NEVER STOP

continued on page 9

INSIDE SEEING FAMILY MEDICINE'S TRUE VALUE 3 | CME SESSION PREVIEWS 8 | HOW TO SUCCEED AT DPC 9

FRIDAY





INSIDE THIS SECTION






Chat & Chew 12-1 p.m.Today’s Topics: • Single Payer Health Care Financing• Ask a Pharmacist • Urgency in Urgent Care Medicine



FRIDAY

FMX CELEBRATION7-11 p.m.Universal’s Islands of Adventure® at Universal Orlando® Resort

We’ve reserved the entire Universal’s Islands of Adventure® theme park just for you. You’ll have unlimited access to the in-credible rides and attractions. It’s an entire universe of action and thrills—and it’s all yours. Early access granted at 6 p.m. For details, go to www.aafp.org/fmx/celebration.Your registration includes one FMX Celebration ticket, but you must sign up so we know you’re coming. Additional tickets are available for $50 at Registration. Children 3 and younger are free.

Degree of Fellow Convocation Breakfast7-8:30 a.m.Hyatt Regency OrlandoMore than 140 new Fellows of the American Academy of Family Physicians will be honored during a special ceremony attended by peers and Academy leadership. (This event is only for new Fellows being conferred.)

School Doctor MIG7-8:30 a.m.Room W306B


CME sessions8 a.m.-5:45 p.m.Various locations – see pages 10-11 for specific session information.

Hospital Medicine MIG9-10:30 a.m.Room W306B




AAFP Foundation VIP Benefit5:30 p.m.Cuba Libre Restaurant & Rum BarProceeds from this charitable event benefit the humanitarian, education and scientific programs of your AAFP Foundation. Tickets are $300 each and include dinner, Islands of Adventure ticket and VIP tour.

TODAY’S HIGHLIGHTS DISABILITY MANAGEMENT TRACKAssistive Mobility Devices: Review of Ambulatory Aids With Focus on Power Mobility DevicesMartin, Pilley8-9 a.m., Room W207ABC

Physical Therapy Prescriptions: Is “Eval & Treat” Enough?Soldat 9:15-10:15 a.m., Room W207ABC

Physically Challenged PatientsMcConkey 10:30-11:30 a.m., Room W207ABC

GERIATRIC CARE TRACKDementia and Alzheimer’s Disease: I Forget What I ForgotCole 8-9 a.m.

Geriatric Hip Fracture Management: A Threat to IndependenceCreamer9:15-10:15 a.m., Room W304EFGH

Polypharmacy in the Elderly: I Take So Many Pills That I Rattle When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGH

PAIN MANAGEMENT TRACKLow Back Pain: Myths and ScienceShah, Paladine 9:15-10:15 a.m., Room W209ABC

The Cannabis Conundrum: Breakin’ Good? or Breakin’ Bad?Wright1:30-2:30 p.m., Room W304ABCD

PAYMENT TRACKICD-10: Increased Specificity Paves the Way for Increased ReimbursementHays1:30-2:30 p.m., Room W311ABCD

Proper Care, Proper Pay: Working with TCM, CCM, and ACPWeida4:45-5:45 p.m., Room W311EFGH

PHYSICIAN WELLNESS TRACKBurnout: Are You at RiskDrummond8-9 a.m., Room W311EFGH

Reduce the Overwhelm, Build Life Balance Winner, Drummond9:15-10:15 a.m., Room W311EFGH

Become a More Relaxed, Healthier PhysicianDrummond 10:30-11:30 a.m., Room W311EFGH

TODAY’S TRACKS

GENERAL SESSION: ALISON LEVINE3-4:30 p.m.West Hall A2

The team captain of the first American Women’s Everest Expedition will share practical, humorous and unconventional leadership insights to help you climb the peaks you have in your life. You’ll also meet the 2017 AAFP Family Physician of the Year.

5K FAMILY FUN RUN/WALK6:30 a.m. SaturdayHyatt Regency Orlando Convention EntranceThe 5K Family Fun Run/Walk returns to the FMX schedule this year. You can register for this event, sponsored by Medscape, in the Orange County Convention Center registration lobby today.


8-9 a.m.Practical Approaches to Improving Physical Activity, Assessment, Prescription and Referral

9:15-10:15 a.m.Improving the Health of Your Community: Population Health Competencies for Family Physicians

10:30-11:30 a.m.Oral Health Issues in the Geriatric Population

4:45-5:45 p.m.Management of Early Pregnancy Loss


Today’s highlights . . . . . . CoverGeneral Meeting information. . . . . . . . . . . . . . . . . . 3CME information . . . . . . . . . . . .3Day-by-day schedules . . . . . . . . . . . . . . . .5-13


FMX MOBILE APP

AAFP FMX16






New Exhibitors. . . . . . . . . . . . . .7

Expo Hall Map . . . . . . . . . . . . . .8




Expo Theaters . . . . . . . . . . . . .23


EXPO HALL HOURS TODAY 10 A .M.-3 P.M.

A NEW EXHIBITOR AT THIS year’s FMX wants to help family physicians thrive in the reforming world of Medicare payments with its value-based chronic care management (CCM) solutions.

Smartlink Mobile, booth 1221, strives to enable healthcare organizations to successfully transition to value-based payments. Its unique approach to CCM delivers an immediate ROI by cost-effectively addressing healthcare utilization and quality of care, the key drivers under payment reform.

Ginny Mahaney, Smartlink Mobile Vice President of Marketing, said that her company helps physicians leverage their CCM programs as a competitive advantage under MACRA. More than 90 percent of physicians will be subject to the Merit-based Incentive Payment System (MIPS), which has a proposed start date of Jan. 1, 2017 for the first reporting period.

Performance will determine payment bonuses and penalties, clinicians will be scored and ranked nationally and those scores will be available to the public. Those who move first will have a significant advantage.

“Smartlink is here to both educate clinicians on what they need to know, and more importantly, what they need to do in order to succeed under MACRA payment reform,” she said.

CEO Siu Tong, PhD, founded the company in 2012, with product launch taking place in early 2015. The company is growing at a rate of more than 300 percent, Mahaney said.

A clinician’s ability to perform well under MIPS and avoid penalties will hinge on the ability to monitor and manage poly-chronic patients—who account for more than 90 percent of Medicare fee-for-service spending—between office visits. However, many clinicians haven’t

had time to examine the details about MACRA and fully understand the ramifications to their practice. There’s a lot of information online, Mahaney said, but most of it is very high level and isn’t actionable.

Smartlink’s targeted approach to improving cost and quality measures enables clinicians to cost effectively leverage CCM to outperform their peers under both MIPS and Advanced APM payment models. The solution includes clinical triggers that alert providers to warning signs that might be missed while also targeting specific quality measures.

“That’s important because cost and quality

make up 60 percent of the physicians score under MIPS, and they are the hardest areas to perform well in,” Mahaney said.

Stop by the booth to learn more, or contact Stephanie Emory at 919-674-8412 or [email protected]. The company website is smartlinkmobile.com.

SMARTLINK MOBILE HELPS CLINICS THRIVE IN ALTERED WORLD OF MEDICARE

NEW EXHIBITOR PROFILE | SMARTLINK MOBILE

OFFICE OF THE FUTUREBooth 112This live showcase of practice innovation provides the tools, expertise and motivation to apply them in your own practice. See how redesigning physical space and processes improves patient care and staff satisfaction. This exhibit was created by Connecticut Institute for Primary Care Innovation (CIPCI) in partnership with the AAFP.

AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initia-tives, visit with AAFP leadership,

network, purchase AAFP CME, and see what new products and services the AAFP has to offer members and non-members.

PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with difficult issues such as alcohol and drug abuse, eating disorders, as well as specific diagnosis such as diabetes, celiac disease, Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear about new employment opportu-nities, ask questions about your

CV, scan new physician openings, or post openings available in your practice. Visit AAFP CareerLink at booth 261.Technology Pavilion: Discover products and solutions from practice management software, consumer electronics, patient data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t miss the chance to visit with new exhibiting companies and see what products and services they offer to assist you in your practice or dis-cussion with your patients. (Find a list of new exhibitors on page 7 of this section).


AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian, educational and scientific initia-tives that improve the health of the people and opportunities on how you can get involved. Enter the AAFP Foundation Benefit Sweepstakes and purchase your 2016 FMX commemorative lapel pin from booth 549.


FRIDAY

REMINDER!Today is the last day the Expo Hall will be open. There are no Saturday hours this year.

EXPO HALL AT A GLANCEEXPO THEATERSSessions take place today from 10:15-11 a.m., 11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See page 23 of this section for a complete list of sessions.

LEARNING LABLearn all about new products in a 30-minute educational session, open to all attendees. Held in booth 1232 on the Expo Hall floor.10-10:30 a.m.Advances in Precision Medicine: Incorporating Hereditary Cancer Testing in Family PracticeSponsored by Myriad Genetics11-11:30 a.m.Insurance Not Paying? Go Cash! How to Generate $100,000 with Easy, Non-Invasive Cosmetic TechnologySponsored by Lipo Technology

Expo Hall map. . . . . . . . . 8


Expo Theaters . . . . . . . . 23


MACRA TO LEAD TO BETTER PATIENT CARE MODELS IN FAMILY MEDICINE

ATTENDEESGET A LOOK AT REVAMPED SITE

FMX attendees got a first look at what FamilyDoctor.org will become at the end of this year.

AAFP Executive Vice President and CEO Douglas E. Henley, MD, FAAFP, introduced a video that touched on the updates and new features as part of Thursday’s General Session.

“We’ve heard from many of you what it is that you value and trust about the site, so we’re keeping the great things at the same time that we enhance the site’s functionality. Take a look,” Henley told the General Session audience.

Right now, more than 4 million people a month visit FamilyDoctor.org looking for medical answers and advice from a source they know and trust.

Developers built the new FamilyDoctor.org to for-ward family physicians’ mission of improving the health of patients, families, and communities. Come Decem-ber, visitors to the site can expect expanded content and an improved user experience. The site will:• Provide new health and wellness information—in

both English and Spanish—that’s been reviewed by family physicians and patients.

• Deliver printable articles that can be used patient education handouts, ensuring that patients have access to leading-edge information.

• Offer patients basic diagnosis and treatment infor-mation with an updated Symptom Checker.

The new FamilyDoctor.org will be fully func-tional on mobile devices, so patients can easily find family physician-supported answers to new and breaking health issues.

All content will be organized in five main sections with clear navigation. The site will also offer monthly

FAMILY MEDICINE WINS WITH MACRA.

Changes in the way the Medicare Access & CHIP Reauthorization Act will be imple-mented in 2017 mean the only way family physicians lose is to not participate.

“MACRA points the way to patient care models that pays differently and pays better,” said Shawn Martin, AAFP Vice President of Advocacy, Practice Advancement, and Policy. “This puts us on a pathway to reform that is very advantageous to our patients, to us, and to our country.”

Martin provided a glimpse at the future of Medicare reimbursement during the second General Session on Thursday afternoon. Recent changes to the 900-plus pages of MACRA regulation make it easier for even solo practices to benefit from the new Medi-care payment program.

Providers now have four levels of partic-ipation in MACRA, from a short trial to full participation. As long as a practice participates at some level at some time during 2017, it will escape payment penalties in 2019.

There are just four key rules for success in MACRA, Martin said.• Report quality data• Use technology• Evaluate your resource use• Engage in clinical improvement activities

(such as FMX)Those four rules are unlikely to change

following the election, predicted veteran polit-ical analyst David Wasserman. Hillary Clinton is likely to win, the Republicans are all but certain to retain control of the House and the Senate could go either way.

MACRA and the Affordable Care Act are unlikely to be overturned, Wasserman said,

but fixes are equally unlikely as Republicans and Democrats spend more time blaming each other than working together to improve the system.Go to fmxdailyexperience.org today and see Saturday’s Daily Experience for a more com-plete look at Thursday’s General Session.

FAMILYDOCTOR.ORG continued on page 5

This puts us on a pathway to reform that is very advantageous to our patients, to us, and to our country.Shawn MartinAAFP Vice President of Advocacy, Practice Advancement, and Policy

David Wasserman

Distribution MethodDropped at room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.

Advertising Dimensions and Rates• Ad units requiring more than one product information page will receive 15% off

each additional black-and-white P.I. page

• Ads changing out will be subject to a 10% premium fee.

• Rates include three issues.

16




FMX MOBILE APP

AAFP FMX16

Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.




Expo Hall at a Glance. . . CoverExhibit Listing by Product Category . . . . . . 3-7New Exhibitors. . . . . . . . . . . . . .7 Expo Hall Map . . . . . . . . . . . . . .8

Exhibitor Listing . . . . . . . . .9-21Office of the Future . . . . . 12-13Exhibitors by Booth Number. . . . . . . . . . . . .22Expo Theaters . . . . . . . . . . . . .23


THE LEADER IN CLINICAL hydration in Australia now looks to build on that success in the United States and Canada. First-time FMX exhibitor Hydralyte, booth 332, provides scientifically formulated rehydra-tion solutions in different formats, including a ready-made solution, dissolving effervescent tablets and powder packs. All products come in a variety of flavors.

Visitors to the booth can receive a product sample and a copy of the Health Professional Training Guide on Dehydration and Oral Re-hydration Solutions, co-endorsed by the AAFP. The booth also will highlight efforts for both professional outreach and patient education and showcase resources that are part of Hydra-lyte’s work as a Sustaining AAFP Foundation Corporate Partner.

Through the AAFP-Sponsored Resource Center, people can access online five articles to help build their awareness of dehydration.

“(One article) discusses the links between travel and dehydration, including dehydration associated with travelers’ diarrhea,” said Fiona Lucas, Vice President of HPC Communications

and Training for Hydralyte. “The piece also covers the evidence-based treatment for dehydration through the use of an oral rehydration solution.”

Family physicians play a critical role in treating dehydration, said Fiona Lucas, Vice President of HPC Communications and Train-ing for Hydralyte. More than 179 million cases of clinical dehydration are reported yearly, with most caused by vomiting or diarrhea.

“FMX will enable Hydralyte to get in front of family physicians to help build awareness of our clinical product and drive effective treatment of dehydration for the whole family,” Lucas said. “It represents an excellent oppor-tunity to engage with family physicians, together helping to deliver better health outcomes to patients.”

After a little more than a decade in Australia, Hydralyte’s success helped the clinical rehydra-tion category to grow more than 340 percent, Lucas said, with Hydralyte taking 85 percent market share. Hydralyte has expanded clinical hydration solutions from primarily pediatric health to ones for the whole family, directly engaging with primary health care providers and hospitals and developing partnerships with professional associations and advocacy groups.

“Our goal is to ensure these health care professionals understand our solution and have the tools they need to support their patients,” she said.

Those looking for more infor-mation can go to www.hydralyte.

com or email Lucas at Fiona.lucas@ hydralyte.com.

CLINICAL HYDRATION LEADER EXPANDS INTO NORTH AMERICA

NEW EXHIBITOR PROFILE | HYDRALYTE









NEW! GRAND OPENING CELEBRATES NEW EXPO HALL HOURSThe kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.

EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade CONCESSIONS10:30 a.m.-2 p.m. in The Hub

EXPO THEATERSSessions take place Wednesday from 5-5:45 p.m. See Page 23 of this section for a complete list of sessions.

THURSDAY’S LEARNING LABSHeld in booth 1232 on the Expo Hall floor.




TUESDAY/WEDNESDAY

AAFP CHALLENGE

Entry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.

Premium Positions

Back Cover $19,580



Bellyband $15,270 per issueAdvertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.

Front Page Banner $23,490Includes one full-page, for ad to be placed run of book.

Front Page Sticker $15,070 per issueThis four-color, 3” circle sticker will be placed on the front page of the Expo Guide. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.

Expo Hall Map $29,300 Includes banner ad and one full-page four-color ad to run before or after the map.

Expo GuideSECTION TWO

Drive traffic to your booth and events

The Expo Guide will engage attendees with information about FMX programming and articles featuring selected exhibitors, while also delivering important Expo Hall details.


Publication DatesSeptember 12/13September 14 September 15/16

Content• Expo Hall information• Expo Hall map• Exhibitor listings and descriptions• Exhibitor interviews and feature stories• New exhibitor pavilion• Expo theaters• Book signings• AAFP Exhibit & Marketplace• Expo Hall entertainment

FMX MOBILE APP

AAFP FMX16

Scan the QR code or point your browser to www.aafp.

org/fmxapp. On-site help is available at the Mobile

Assistance Centers.Sponsored by Nature Made.


INSIDE THE EXPO GUIDEExpo Hall at a Glance. . . CoverExhibit Listing by Product Category . . . . . . 3-7

New Exhibitors. . . . . . . . . . . . . .7

Expo Hall Map . . . . . . . . . . . . . .8Exhibitor Listing . . . . . . . . .9-21


Exhibitors by Booth Number. . . . . . . . . . . . .22Expo Theaters . . . . . . . . . . . . .23


EXPO HALL HOURS TODAY 10 A .M.-3 P.M.

A NEW EXHIBITOR AT THIS

year’s FMX wants to help family physicians thrive

in the reforming world of Medicare payments

with its value-based chronic care management

(CCM) solutions.Smartlink Mobile, booth 1221, strives to enable

healthcare organizations to successfully transition

to value-based payments. Its unique approach to

CCM delivers an immediate ROI by cost-effectively

addressing healthcare utilization and quality of care,

the key drivers under payment reform. Ginny Mahaney, Smartlink Mobile Vice

President of Marketing, said that her company

helps physicians leverage their CCM programs as

a competitive advantage under MACRA. More

than 90 percent of physicians will be subject

to the Merit-based Incentive Payment System

(MIPS), which has a proposed start date of Jan. 1,

2017 for the first reporting period.

Performance will determine payment

bonuses and penalties, clinicians will be scored

and ranked nationally and those scores will be

available to the public. Those who move first will

have a significant advantage. “Smartlink is here to both educate clinicians

on what they need to know, and more importantly,

what they need to do in order to succeed under

MACRA payment reform,” she said.CEO Siu Tong, PhD, founded the company

in 2012, with product launch taking place in

early 2015. The company is growing at a rate of

more than 300 percent, Mahaney said.A clinician’s ability to perform well under

MIPS and avoid penalties will hinge on the

ability to monitor and manage poly-chronic

patients—who account for more than 90 percent

of Medicare fee-for-service spending—between

office visits. However, many clinicians haven’t

had time to examine the details about MACRA and fully understand the ramifications to their practice. There’s a lot of information online, Mahaney said, but most of it is very high level and isn’t actionable. Smartlink’s targeted approach to improving cost and quality measures enables clinicians to cost effectively leverage CCM

to outperform their peers under both MIPS and

Advanced APM payment models. The solution

includes clinical triggers that alert providers to

warning signs that might be missed while also

targeting specific quality measures.“That’s important because cost and quality

make up 60 percent of the physicians score under MIPS, and they are the

hardest areas to perform well in,” Mahaney said.

Stop by the booth to learn more, or contact

Stephanie Emory at 919-674-8412 or info@

smartlinkmobile.com. The company website is

smartlinkmobile.com.

SMARTLINK MOBILE HELPS CLINICS THRIVE

IN ALTERED WORLD OF MEDICARE

NEW EXHIBITOR PROFILE | SMARTLINK MOBILE

OFFICE OF THE FUTUREBooth 112

This live showcase of practice innovation provides the tools,

expertise and motivation to apply them in your own practice. See

how redesigning physical space and processes improves patient care and

staff satisfaction. This exhibit was created by Connecticut Institute for

Primary Care Innovation (CIPCI) in partnership with the AAFP.

AAFP EXHIBIT AND MARKETPLACEBooth 549Learn about the AAFP’s initia-

tives, visit with AAFP leadership,

network, purchase AAFP CME, and see what new products and

services the AAFP has to offer members and non-members.

PAVILIONSPublic Health Resource Pavilion: Tools and resources for your patients struggling with

difficult issues such as alcohol and drug abuse, eating disorders,

as well as specific diagnosis such as diabetes, celiac disease,

Alzheimer’s, and more.Career Pavilion: More than 50 employers will be on site. Hear

about new employment opportu-nities, ask questions about your

CV, scan new physician openings, or post openings available in your

practice. Visit AAFP CareerLink at booth 261.

Technology Pavilion: Discover products and solutions from

practice management software, consumer electronics, patient

data platforms, electronic health records, and more.New Exhibitor Pavilion: Don’t

miss the chance to visit with new exhibiting companies and see what

products and services they offer to assist you in your practice or dis-

cussion with your patients. (Find a list of new exhibitors on page 7 of

this section).

Nutrition and Beverage Pavilion: Nutrition and Beverage companies

will discuss how their products help educate patients about proper

nutrition and a healthy lifestyle.AAFP FOUNDATION Booths 863, 549 AAFP Exhibit and MarketplaceLearn about the humanitarian,

educational and scientific initia-tives that improve the health of

the people and opportunities on how you can get involved. Enter

the AAFP Foundation Benefit Sweepstakes and purchase your

2016 FMX commemorative lapel pin from booth 549.


FRIDAY

REMINDER!Today is the last day the Expo

Hall will be open. There are no

Saturday hours this year.EXPO HALL AT A GLANCEEXPO THEATERSSessions take place today from 10:15-11 a.m.,

11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See

page 23 of this section for a complete list

of sessions.

LEARNING LABLearn all about new products in a 30-minute

educational session, open to all attendees.


10-10:30 a.m.Advances in Precision Medicine:


in Family PracticeSponsored by Myriad Genetics11-11:30 a.m.Insurance Not Paying? Go Cash! How

to Generate $100,000 with Easy, Non-

Invasive Cosmetic Technology

Sponsored by Lipo Technology

FMX MOBILE APP

AAFP FMX16





Assistance Centers.


www.fmxdailyexperience.orgINSIDE THE EXPO GUIDE


Exhibit Listing

by Product Category . . . . . .3-7

New Exhibitors. . . . . . . . . . . . . .7

Expo Hall Map . . . . . . . . . . . . . .8



Exhibitors by

Booth Number. . . . . . . . . . . . .22

Expo Theaters . . . . . . . . . . . . .23


THE LEADER IN CLINICAL

hydration in Australia now looks to build on

that success in the United States and Canada.

First-time FMX exhibitor Hydralyte, booth

332, provides scientifically formulated rehydra-

tion solutions in different formats, including

a ready-made solution, dissolving effervescent

tablets and powder packs. All products come in

a variety of flavors.

Visitors to the booth can receive a product

sample and a copy of the Health Professional

Training Guide on Dehydration and Oral Re-

hydration Solutions, co-endorsed by the AAFP.

The booth also will highlight efforts for both

professional outreach and patient education

and showcase resources that are part of Hydra-

lyte’s work as a Sustaining AAFP Foundation

Corporate Partner.

Through the AAFP-Sponsored Resource

Center, people can access online five articles to

help build their awareness of dehydration.

“(One article) discusses the links between

travel and dehydration, including dehydration

associated with travelers’ diarrhea,” said Fiona

Lucas, Vice President of HPC Communications

and Training for Hydralyte. “The piece also covers

the evidence-based treatment for dehydration

through the use of an oral rehydration solution.”

Family physicians play a critical role in

treating dehydration, said Fiona Lucas, Vice

President of HPC Communications and Train-

ing for Hydralyte. More than 179 million cases

of clinical dehydration are reported yearly, with

most caused by vomiting or diarrhea.

“FMX will enable Hydralyte to get in front

of family physicians to help build awareness

of our clinical product and drive effective

treatment of dehydration for the whole family,”

Lucas said. “It represents an excellent oppor-

tunity to engage with family

physicians, together helping

to deliver better

health outcomes

to patients.”

After a little more than a decade in Australia,

Hydralyte’s success helped the clinical rehydra-

tion category to grow more than 340 percent,

Lucas said, with Hydralyte taking 85 percent

market share. Hydralyte has expanded clinical

hydration solutions from primarily pediatric

health to ones for the whole family, directly

engaging with primary health care providers

and hospitals and developing partnerships with

professional associations and advocacy groups.

“Our goal is to ensure these health care

professionals understand our solution and

have the tools they need to support their

patients,” she said.

Those looking for more infor-

mation can go to www.hydralyte.

com or email Lucas at

Fiona.lucas@

hydralyte.com.

CLINICAL HYDRATION LEADER

EXPANDS INTO NORTH AMERICANEW EXHIBITOR PROFILE | HYDRALYTE


Booth 112









Booth 549





PAVILIONS











booth 261.















AAFP FOUNDATION









NEW!

GRAND OPENING

CELEBRATES NEW

EXPO HALL HOURS

The kick-off event will showcase Expo

Theaters and other activities. Two hours of

dedicated time will provide face-to-face

opportunity with the most advanced medical

vendors and advocacy organizations.


COFFEE BREAKS




CONCESSIONS

10:30 a.m.-2 p.m. in The Hub

EXPO THEATERS

Sessions take place Wednesday from

5-5:45 p.m. See Page 23 of this section for

a complete list of sessions.

THURSDAY’S LEARNING LABS


10-10:30 a.m.





11-11:30 a.m.





2-2:30 p.m.



in Family Practice


TUESDAY/WEDNESDAY

AAFP CHALLENGE




FMX MOBILE APP

AAFP FMX16

Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Centers.






New Exhibitors. . . . . . . . . . . . . .7

Expo Hall Map . . . . . . . . . . . . . .8




Expo Theaters . . . . . . . . . . . . .23



A NEW EXHIBITOR AT FMX will tell family physicians about one of the latest non-pharmacological advances for insomnia.

SHUTi (Sleep Healthy Using the Internet) delivers cognitive behavioral therapy for in-somnia (CBT-I) strategies through the internet. Frances P. Thorndike, PhD, chief science officer and co-founder of BeHealth Solutions, SHUTi’s parent company, said that SHUTi helps retrain patients for healthy sleep and helps them break the cycle of thoughts, feelings and behaviors that reinforce unhealthy sleep. It also creates person-alized sleep window recommendations based on individual sleep patterns.

Work on SHUTi started in 2004 at the Uni-versity of Virginia, with early trial results coming in 2009. BeHealth was created in 2011 to move the concept beyond the research lab.

SHUTi sees FMX as a chance to get family physicians more involved in helping those who struggle with insomnia. Though clinical guidelines recommend CBT-I for those with chronic insomnia, access to CBT-I treatments through traditional models of care has been very limited.

“It is unrealistic to think that the 659 U.S.-based behavioral sleep medicine therapists can provide ade-quate coverage to treat the estimated 30 million Amer-icans with insomnia,” said Dr. Thorndike. “As an online program proven to improve chronic insomnia, SHUTi provides an accessible behav-ioral option for patients seen in family practice.”

At FMX, Dr. Thorndike will have computers available to demonstrate the program and also answer questions from attendees. She also will share information from multiple clinical trials, including randomized placebo-controlled trials with one year follow-up data and involving different patient groups.

SHUTi is designed for the patient to down-load and purchase, but family physicians can connect with their patients who are using it by signing up with the SHUTi Clinical Partner Net-work, a free service that helps the physician view

how a patient is progressing through the program.“Under this model, family physicians refer

insomnia patients to SHUTi, who then self-pay a one-time fee that is often less than the cost of one face-to-face therapy session with a behav-ioral sleep medicine provider,” Dr. Thorndike said. “As part of coordinated care, physicians are able to review patient sleep improvement progress in SHUTi and provide oversight for sleep medication titration, if desired.”


BEHAVIOR TRAINING HELPS THOSE WITH INSOMNIA SLEEP BETTER

NEW EXHIBITOR PROFILE | SHUTi









EXPO HALL AT A GLANCECOFFEE BREAKS10-11 a.m. Coffee and tea12-1 p.m. Coffee and tea2-3 p.m. Coffee and lemonade

CONCESSIONSA food court in The Hub will over many meal options. Available daily from 10:30 a.m.-2 p.m.

EXPO THEATERSSessions take place today from 10:15-11 a.m., 11:45 a.m.-12:30 p.m. and 12-12:45 p.m. See Page 23 of this section for a complete list of sessions.

TODAY’S LEARNING LABSLearn all about new products in these 30-minute educational sessions, open to all attendees. Held in booth 1232 on the Expo Hall floor.




AAFP CHALLENGEEntry instructions are in your registration bag. Win gift cards up to $1,000. The prize tumbler is in booth 170.

THURSDAY




Distribution MethodDropped at attendee room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.

Bonus Distribution3,700 copies will be available at registration starting on September 12.


17


Full page 101 ⁄4” x 14” $10,375 $13,980

Junior Page 71 ⁄ 2” x 10” $8,200 $10,710

1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $6,700

1 ⁄ 4 page 5” x 7” $3,250

Product Showcase 5” x 31 ⁄ 2” $525

Expo Hall Map Banner 21” x 2” See Premium Positions








MOVED TO TUESDAY!

NEW PHYSICIANS HAPPY HOUR5:30-7 p.m.The Pub Orlando, 9101 International Dr.

Get ready to mix and mingle with your family medicine friends. Meet up with your peers from across the country and reunite with residency classmates on Tuesday at The Pub Orlando. This must-attend event for new physicians features food and refreshments. The Pub Orlando is a British-inspired, American-crafted restaurant within walking distance from the Orange County Convention Center. Physicians who completed residency within the past seven years are invited to attend this popular informal networking event.


INSIDE THIS SECTION

Meeting information . . . . . . .3CME information. . . . . . . . . . .3Tuesday schedule . . . . . . . . . .5Wednesday schedule . . . . .6-7Thursday schedule . . . . . . 8-9Friday schedule . . . . . . . . 10-11

Saturday schedule. . . . . . 12-13Convention Center maps . . . . . . . . . . . . . . . . 6-8, 10Hotel shuttle information. .14Satellite CME listings . . . . . .14City Tours information. . . . .14

TUESDAY’S HIGHLIGHTS


TUESDAY/WEDNESDAY

CME sessions8 a.m.-2:45 p.m. Various locations — see pages 6-7 for more details.


Adolescent Health MIG meeting12:30-2 p.m.Room W306BFor members interested in or practicing adolescent health. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.

Emergency Medicine/Urgent Care (EM/UC) MIG Meeting12:30-2:30 p.m.Room W306AFor members interested in practicing emergency medicine and/or urgent care. Hear about this MIG’s progress and achievements, discuss goals for the upcoming year and participate in leadership elections.

Book signing: Atul Gawande, MD2:15-3:15 p.m.The HubGeneral Session speaker Atul Gawande, MD, will sign a limited number of copies of Being Mortal.

General Session: Atul Gawande, MD3-4:30 p.m.West Hall A2Hear from this surgeon, researcher and bold visionary for healthcare reform who also acknowledges that we must first build upon what we do every day. Also meet new AAFP President John Meigs, Jr., MD, FAAFP.

4 Corners Reception5-6:30 p.m. West Hall AKick off the opening of the FMX Expo Hall with an Educational Reception in Expo Theater #3 on the show floor. Enjoy refreshments and learn more about “Opioid Use Disorder: A Growing Epidemic.” Sponsored by Indivior Inc.


EXPO HALL GRAND OPENING4:30-6:30 p.m.West Hall A3-4The kick-off event will showcase Expo Theaters and other activities. Two hours of dedicated time will provide face-to-face opportunity with the most advanced medical vendors and advocacy organizations.

NEW EVENT!

Hours 10 a.m.-5:30 p.m. Tuesday


These blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.

TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio 8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct? (Interactive Lecture) Fiesinger 9:15-10:15 a.m., Room W207ABC

Alternative Payment Models: Help is on the Way: Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves10:30-11:30 a.m., Room W207ABC



Poster Presentations 10:30-11:30 a.m. Wednesday

Chat & Chew 12-1 p.m. (Today’s Topics: Rural Health MIG, Single Payer Healthcare Financing)



AAFP Apparel 9 a.m.-5:30 p.m. Wednesday


FMX MOBILE APP

AAFP FMX16

Scan the QR code or point your browser to www.aafp.org/fmxapp. On-site help is available at the Mobile Assistance Counters.


CME sessions1-5:30 p.m.Various locationsFive days of CME sessions start this afternoon. See page 5 for more details about this afternoon’s presentations, and go to fmxdailyexperience.org for a special preview of the 2:10 p.m. session Obesity Medicine: Directions in Treatment by Carl Knopke, MD

Join us for the first annual Everybody WALK! ChallengeLevel 1 Lobby, West A/BWho takes the most steps during FMX? Join in the fun competition. Register online at: aafp.walkertracker.com or download the Walker Tracker app to activate, start walking and track your steps. The challenge kicks off Tuesday and ends at 1 p.m. Friday. The winner receives a $500 gift card. Everyone can participate; the app will link to multiple wireless devices. Be among the first 500 attendees to pick up a pedometer in the Level 1 Lobby, West A/B. #MakeHealthPrimary #WalktheTalk #FMXSponsored by Health is Primary

Premium Positions

Back Cover $19,580



Bellyband $15,270 per issueAdvertiser must supply bellybands. Includes one full-page, four-color ad to be placed run of book.

Front Page Banner $23,490Includes one full-page, four-color ad to be placed run of book.

Front Page Sticker $15,070 per issueThis four-color, 3” circle sticker will be placed on the front page of the Schedule. Includes one full-page, four-color ad to be placed run of book in all issues. TriStar will produce the stickers.

FMX ScheduleSECTION THREE

Enjoy repeat visibility as attendees plan their day

Distributed at registration and with the Daily Experience, attendees rely on this integral piece each day to deliver the latest schedule updates and other important program details. New content each day will keep attendees looking for the FMX Schedule and using it throughout FMX.

Content• Daily highlights• CME schedules by day• General session and

special events• Convention center map• Expo and nutrition theaters• Satellite symposia• Shuttle schedule• City tours


Full page 101 ⁄4” x 14” $10,375 $13,980

Junior Page 7 1 ⁄ 2” x 10” $8,200 $10,710

1 ⁄ 2 page 101 ⁄4” x 7” or 5” x 14” $6,700

1 ⁄ 4 page 5” x 7” $3,250






INSIDE THIS SECTIONMeeting information . . . . . . . .3

CME information. . . . . . . . . . . .3

Tuesday schedule . . . . . . . . . . .5

Wednesday schedule . . . . . .6-7

Thursday schedule . . . . . . . 8-9

Friday schedule . . . . . . . . . 10-11

Saturday schedule. . . . . . . 12-13

Convention Center maps . . . . . . . . . . . . . . . . . 6-8, 10

Hotel shuttle information. . .14


City Tours information. . . . . .14



TODAY IN THE HUB, West Hall BChat & Chew 12-1 p.m.Today’s Topics: • Single Payer Health Care Financing

• Ask a Pharmacist • Urgency in Urgent Care Medicine



FRIDAY

FMX CELEBRATION7-11 p.m.Universal’s Islands of Adventure®

at Universal Orlando® ResortWe’ve reserved the entire Universal’s Islands of Adventure®

theme park just for you. You’ll have unlimited access to the in-

credible rides and attractions. It’s an entire universe of action and

thrills—and it’s all yours. Early access granted at 6 p.m. For details,

go to www.aafp.org/fmx/celebration.

Your registration includes one FMX Celebration ticket, but you

must sign up so we know you’re coming. Additional tickets are

available for $50 at Registration. Children 3 and younger are free.Degree of Fellow Convocation Breakfast7-8:30 a.m.Hyatt Regency Orlando

More than 140 new Fellows of the American Academy of Family Physicians will be honored during a special ceremony attended by peers

and Academy leadership. (This event is only for new Fellows being conferred.)School Doctor MIG7-8:30 a.m.Room W306B


CME sessions8 a.m.-5:45 p.m.Various locations – see pages

10-11 for specific session information. Hospital Medicine MIG

9-10:30 a.m.Room W306B




AAFP Foundation VIP Benefit5:30 p.m.Cuba Libre Restaurant &

Rum BarProceeds from this charitable event benefit the

humanitarian, education and

scientific programs of your AAFP Foundation. Tickets are $300 each and include dinner, Islands of Adventure

ticket and VIP tour.

TODAY’S HIGHLIGHTS

DISABILITY MANAGEMENT TRACK

Assistive Mobility Devices: Review

of Ambulatory Aids With Focus on

Power Mobility DevicesMartin, Pilley8-9 a.m., Room W207ABCPhysical Therapy Prescriptions:

Is “Eval & Treat” Enough?

Soldat 9:15-10:15 a.m., Room W207ABCPhysically Challenged Patients

McConkey 10:30-11:30 a.m., Room W207ABCGERIATRIC CARE TRACKDementia and Alzheimer’s Disease:

I Forget What I ForgotCole 8-9 a.m.

Geriatric Hip Fracture Management: A Threat to

IndependenceCreamer9:15-10:15 a.m., Room W304EFGHPolypharmacy in the Elderly:

I Take So Many Pills That I Rattle

When I WalkCole, Vandervoort10:30-11:30 a.m., Room W304EFGHPAIN MANAGEMENT TRACKLow Back Pain: Myths and Science

Shah, Paladine 9:15-10:15 a.m., Room W209ABCThe Cannabis Conundrum: Breakin’

Good? or Breakin’ Bad?Wright1:30-2:30 p.m., Room W304ABCDPAYMENT TRACKICD-10: Increased Specificity


ReimbursementHays1:30-2:30 p.m., Room W311ABCD

Proper Care, Proper Pay: Working

with TCM, CCM, and ACPWeida4:45-5:45 p.m., Room W311EFGHPHYSICIAN WELLNESS TRACK

Burnout: Are You at RiskDrummond8-9 a.m., Room W311EFGHReduce the Overwhelm,

Build Life Balance Winner, Drummond9:15-10:15 a.m., Room W311EFGH

Become a More Relaxed, Healthier

PhysicianDrummond 10:30-11:30 a.m., Room W311EFGH

TODAY’S TRACKS

GENERAL SESSION: ALISON LEVINE3-4:30 p.m.West Hall A2 The team captain of the first American Women’s Everest Expedition will share practical,

humorous and unconventional leadership insights to help you climb the peaks you have in your life. You’ll also meet the 2017 AAFP Family Physician of the Year.

5K FAMILY FUN RUN/WALK6:30 a.m. SaturdayHyatt Regency Orlando Convention EntranceThe 5K Family Fun Run/

Walk returns to the FMX schedule this year. You

can register for this event, sponsored by Medscape,

in the Orange County Convention Center registration lobby today.


8-9 a.m.Practical Approaches to Improving Physical Activity,

Assessment, Prescription and

Referral

9:15-10:15 a.m.Improving the Health of Your

Community: Population Health

Competencies for Family Physicians

10:30-11:30 a.m.Oral Health Issues in the Geriatric Population4:45-5:45 p.m.Management of Early

Pregnancy Loss


MOVED TO TUESDAY!

NEW PHYSICIANS HAPPY HOUR

5:30-7 p.m.

The Pub Orlando, 9101 International Dr.

Get ready to mix and mingle with your

family medicine friends. Meet up with your

peers from across the country and reunite

with residency classmates on Tuesday at

The Pub Orlando. This must-attend event

for new physicians features food and

refreshments. The Pub Orlando is a British-

inspired, American-crafted restaurant

within walking distance from the Orange

County Convention Center. Physicians who

completed residency within the past seven

years are invited to attend this popular

informal networking event.


INSIDE THIS SECTION

Meeting information . . . . . . .3

CME information. . . . . . . . . . .3

Tuesday schedule . . . . . . . . . .5

Wednesday schedule . . . . .6-7

Thursday schedule . . . . . . 8-9

Friday schedule . . . . . . . . 10-11

Saturday schedule. . . . . . 12-13

Convention Center

maps . . . . . . . . . . . . . . . . 6-8, 10

Hotel shuttle information. .14

Satellite CME listings . . . . . .14

City Tours information. . . . .14

TUESDAY’S

HIGHLIGHTS


TUESDAY/WEDNESDAY

CME sessions

8 a.m.-2:45 p.m.

Various locations — see pages

6-7 for more details.

City Tours

8 a.m.-9 p.m.

Adolescent Health

MIG meeting

12:30-2 p.m.

Room W306B

For members interested in or

practicing adolescent health.

Hear about this MIG’s progress

and achievements, discuss

goals for the upcoming year

and participate in leadership

elections.

Emergency Medicine/Urgent

Care (EM/UC) MIG Meeting

12:30-2:30 p.m.

Room W306A

For members interested

in practicing emergency

medicine and/or urgent care.

Hear about this MIG’s progress

and achievements, discuss

goals for the upcoming year

and participate in leadership

elections.

Book signing:

Atul Gawande, MD

2:15-3:15 p.m.

The Hub

General Session speaker Atul

Gawande, MD, will sign a limited

number of copies of Being Mortal.

General Session:

Atul Gawande, MD

3-4:30 p.m.

West Hall A2

Hear from

this surgeon,

researcher and

bold visionary

for healthcare

reform who also

acknowledges that we must

first build upon what we do

every day. Also meet new

AAFP President John Meigs,

Jr., MD, FAAFP.

4 Corners Reception

5-6:30 p.m.

West Hall A

Kick off the opening of the FMX

Expo Hall with an Educational

Reception in Expo Theater

#3 on the show floor. Enjoy

refreshments and learn more

about “Opioid Use Disorder:

A Growing Epidemic.”

Sponsored by Indivior Inc.


EXPO HALL GRAND

OPENING4:30-6:30 p.m.

West Hall A3-4

The kick-off event will

showcase Expo Theaters

and other activities. Two

hours of dedicated time

will provide face-to-face

opportunity with the

most advanced medical

vendors and advocacy

organizations.

NEW EVENT!

Hours

10 a.m.-5:30 p.m.

Tuesday

7 a.m.-6:30 p.m.

Wednesday

These blocks of time are designed

by faculty in a collaborative manner

that allows one topic in the session

to build on the previous topic(s).

These sessions are interactive. For

2016, each track is comprised of

three interactive lectures, totaling

3.0 CME credits per track.

TRANSFORMING CLINICAL PRACTICES

INITIATIVES TRACK

Up, Down, Sideways, and Across:

Sustainable Leadership in an Ever-

Changing Environment

Saccocio

8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows

Who Your Patients Are, but Are They

Correct?

(Interactive Lecture)

Fiesinger

9:15-10:15 a.m., Room W207ABC

Alternative Payment Models: Help

is on the Way: Learn about the TCPI

and How You Can Benefit from

Technical Assistance

Reeves

10:30-11:30 a.m., Room W207ABC



Poster Presentations

10:30-11:30 a.m. Wednesday

Chat & Chew

12-1 p.m. (Today’s Topics:

Rural Health MIG, Single

Payer Healthcare Financing)

Concessions

10:30 a.m.-2 p.m.

Scientific

Informational Displays

(not available for CME)

1:30 p.m.-2:30 p.m.

AAFP Apparel


Complimentary Coffee

6:15-8:30 a.m.;

10:15-10:30 a.m.;

and 2:45-3 p.m.

FMX MOBILE APP

AAFP FMX16





Assistance Counters.


CME sessions

1-5:30 p.m.

Various locations

Five days of CME sessions

start this afternoon. See

page 5 for more details

about this afternoon’s

presentations, and go

to fmxdailyexperience.

org for a special preview of the 2:10 p.m.

session Obesity Medicine: Directions in

Treatment by Carl Knopke, MD

Join us for the first annual

Everybody WALK! Challenge

Level 1 Lobby, West A/B

Who takes the most steps during

FMX? Join in the fun competition.

Register online at: aafp.

walkertracker.com or download

the Walker Tracker app to activate,

start walking and track your steps.

The challenge kicks off Tuesday and

ends at 1 p.m. Friday. The winner

receives a $500 gift card. Everyone

can participate; the app will link to

multiple wireless devices. Be among

the first 500 attendees to pick up

a pedometer in the Level 1 Lobby,

West A/B. #MakeHealthPrimary

#WalktheTalk #FMX

Sponsored by Health is Primary

MEMBER CONSTITUENCIES MEET & GREET5:30-7 p.m.West A Lobby

Join your family medicine peers to celebrate the diversity of the AAFP. Take time to discuss issues relevant to your constituency, your patients, and your practice at the Mem-ber Constituencies Meet & Greet. Whether you identify with one of the five member constituencies (women, minority, new physicians, international medical graduates, and LGBT) or are supportive of one, this event allows you to enjoy good company, refreshments, and light snacks.


THURSDAY


INSIDE THIS SECTION




Poster Presentations 10:30-11:30 a.m.


Chat & Chew 12-1 p.m. (Today’s Topics: Single Payer Health Care Financing; Rural Health MIG; Empowering the Family Doctor in Emergency Medicine; Zika Virus Disease)



AAFP Apparel 9 a.m.-5:30 p.m.


Telehealth MIG8-10 a.m.Room W306A

Single Payer Health Care MIG8-10 a.m.Room W306B

CME Sessions8 a.m.-3:45 p.m.Various locations – see pages 8-9 for specific session information.


Expo Hall open10 a.m.-4 p.m.West Hall A

Oral Health MIG11 a.m.-1 p.m.Room W306B

Rural Health MIG11:30 a.m.-1:30 p.m.Room W306A

Global Heath MIG2-3:30 p.m.Room W306B

Transforming Clinical Practice Initiative MIG2-3:30 p.m.Room W306A

Member Interest Group (MIG) Reception5:30-7 p.m.Convention Center West A LobbyJoin your MIG colleagues for a reception immediately following Thursday’s General Session. Learn more about the MIGs, speak with colleagues with shared professional interests, or find

out how to form a new MIG. Cash bar and light snacks will be provided.

Expanding Residency Training at the VA6-7 p.m.Room W102ABEach year 40,000 residents have rotations at the VA system across our land. These residents benefit from the plentiful co-morbidities and psychosocial problems of the Veteran population. Unfortunately only a small percentage of the learners are in Family Medicine. Family Medicine should take advan-tage of partnering with the VA to improve education and the fiscal bottom line. In this workshop we will tell you how.

TODAY’S HIGHLIGHTSThese blocks of time are designed by faculty in a collaborative manner that allows one topic in the session to build on the previous topic(s). These sessions are interactive. For 2016, each track is comprised of three interactive lectures, totaling 3.0 CME credits per track.

PAIN MANAGEMENT TRACKChronic Pain: A Collaborative Approach to Managing Complex PatientsMuchowski9:15 - 10:15 a.m., Room W304EFGH

Low Back Pain: Myths and ScienceShah, Paladine8-9 a.m., Room W310AB


The Cannabis Conundrum: Breakin’ Good? or Breakin’ Bad?Wright 10:30-11:30 a.m., Room W304EFGH

PAYMENT TRACKSurviving an Audit Request8-9 a.m., Room W311EFGH1:30-2:30 p.m., Room W308ABCD

ICD-10: Increased Specificity Paves the Way for Increased ReimbursementHays9:15-10:15 a.m., Room W311EFGH


TRANSFORMING CLINICAL PRACTICES INITIATIVES TRACKUp, Down, Sideways, and Across: Sustainable Leadership in an Ever-Changing EnvironmentSaccocio8-9 a.m., Room W207ABC

Patient Attribution: CMS Knows Who Your Patients Are, but Are They Correct?Fiesinger 9:15-10:15 a.m., Room W207ABC

Alternative Payment Models: Help is on the Way Learn about the TCPI and How You Can Benefit from Technical AssistanceReeves 10:30-11:30 a.m., Room W207ABC

TODAY’S TRACKS

GENERAL SESSION: DAVID WASSERMAN4-5:30 p.m.West Hall A2

In an election year, how will a changing political landscape trickle down to your daily work? Political analyst David Wasserman will equip you with the inside scoop on what a new President and an altered House of Representatives will mean for healthcare legislation, especially legislation that impacts family medicine.


8-9 a.m.New Tools Available to Equip Adolescents for Adulthood

9:15-10:15 a.m.Financial Planning for Family Physicians (Room W300)

10:45 a.m.-12 p.m.Preparing for Retirement and Opportunities to Volunteer with the AAFP Foundation (Room W300)

1:30-2:30 p.m.Advanced Estate Planning for Family Physicians (Room W300)

2:45 - 3:45 p.m.The Conversation Project: A Conversation That Matters

TODAY’S EXPANDED LEARNING PRESENTATIONS


Publication DatesSeptember 12/13September 14 September 15/16




Distribution MethodDropped at attendee room doors at participating hotels via the Doctor’s Bag; convention center distribution at AAFP member resource areas and through handout and distribution racks.

Bonus Distribution3,700 copies will be available at registration starting on September 12.


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Distribution Racks

Exclusive and repeat visibility

Receive premium visibility with signage on five distribution racks to be displayed throughout the convention center.

DeadlinesJuly 7 Ad space/paymentJuly 14 Ad materials due

Advertising Rate$26,000Includes signage on five distribution racks plus a full-page, 4/color ad to be placed run of book in all four issues of the Daily Experience.

Specifications

Provided upon space commitment.

Hotel Keycards

Greet attendees at their hotel

Hotel key cards feature the supporter’s advertisement and are given to conference attendees at guest check-in. Each attendee guest receives two key cards per room.

DeadlinesJuly 7 Ad space/prototype/paymentJuly 14 Ad materials due

Quantity8,000 (includes two key cards per room)

Advertising Rate$29,100

SpecificationsProvided upon space reservation.

19




Doctor’s Bag

Hotel distribution of your promotional material

Delivered early in the morning directly to attendees’ room doors at participating hotels, the Doctor’s Bag offers great visibility for your booth, product, and special programs.

Receive high visibility with prime advertising space on the outside of the Doctor’s Bag. The participating advertiser receives a clear plastic 7” x 5” window pocket on the outside of the bag for inclusion of one insert with name/logo/booth recognition printed above the pocket. AAFP will brand the opposite side of the bag.

DeadlinesJune 9 Ad space/paymentJune 16 Logo artwork due

Distribution DatesSeptember 13September 14September 15

Advertising Rate$16,000 per day

Specifications• Logo not to exceed 9” x 6”

(printed directly above the pocket).• The participating advertiser is allotted a

maximum of two colors plus black for logo artwork.

• Window pocket insert cannot exceed 51 ⁄2” x 4”.

DeadlinesJuly 28 Ad space/

prototype/paymentAugust 4 Ad materials due

Distribution DatesSeptember 13September 14September 15

Distribution MethodDistributed to attendees’ hotel room doors early in the morning.

Quantity4,200 per day (includes overage)

Advertising Rate$8,480 per insert, per day

Prototype SubmissionSubmit PDF prototype to Meghan Scobie([email protected])

Special NotesPlease see the Special Notes, Terms, & Conditions page.

Your Logo, Booth Number, and Pocket Insert Displayed Here

Advertise on the outside of the bag

20

SPECIAL NOTES,TERMS, & CONDITIONS

Doctor’s Bag1. Because of stringent hotel labor policies,

TriStar Publishing is not held liable for a hotel’s failure to deliver to rooms in the designated hotel room block. There will be no discounts or refunds given.

2. All inserts must be submitted to TriStar Publishing for final approval by the AAFP. A copy of the insert must be approved by the AAFP regardless of prior approval for other promotional opportunities at the meeting.

3. TriStar Publishing will notify you of approval. If changes are necessary, a copy of the corrected insert must be resubmitted. TriStar Publishing will notify you of final approval.

4. TriStar Publishing will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped.

5. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received.

6. Do not ship bag inserts to the TriStar Publishing office. The advertiser will be responsible for cost incurred to ship to the insertion fulfillment house.

7. A minimum of five pieces must be reserved per day for bag delivery to occur.

8. Insert Specifications: Maximum dimensions are 8 ½” x 11”; maximum weight is 4 ounces.

9. Price based on an average-sized insert. Insert fee is subject to change at publisher’s discretion.

10. Because of weight and bulk, distribution of magazines, newspapers, and other publications will not be permitted in the bag.

General Notes1. All advertisements are subject to approval

by the AAFP.

2. Circulation is based on projected attendance and room blocks at the time of rate card printing.

3. The advertiser is responsible for sending the correct number of pieces. TriStar Publishing will not be responsible for shortages due to an incorrect number of pieces being received.

4. TriStar Publishing reserves the right to cancel any publication or service in the event of revenue shortfalls. TriStar will refund monies paid for participation in canceled publications or services. TriStar is not obligated to offer or replace canceled publication or services with any other advertising vehicle.

Don’t miss these important details.



Financial Considerations1. All signed agreements are firm. No

cancellations accepted.

2. Payment due upon space commitment.

3. No agency commission or cash discounts permitted. Rate card prices are NET.

4. Fees will apply for noncompliance with the shipping instructions or failure to fully complete shipping label provided.

5. A minimum $500 late fee will be charged for materials received after the specified due date.

6. TriStar will be diligent in providing the highest quality publications possible. It is understood the print quality of the daily newspapers is subject to the availability of the printer(s) in the event city. TriStar Publishing, Inc. will not provide any refunds or discounts on advertisements in the daily newspapers due to clarity, ink saturation, or any other issues beyond the publisher’s control when in a city with limited print options.

7. Payments may be made via check, wire transfer, or credit card. Payments made by credit card shall have an additional fee of three percent (3%) added to the total purchase price. This fee cannot be waived.

8. Payment is due prior to printing of the publication/services rendered unless otherwise agreed upon with the Publisher. If Publisher agrees, payment shall be made by the responsible party within 45 days of receiving tearsheets or proof of advertisement. In the event payment is not remitted to TriStar Publishing, Inc. by the responsible party within 45 days of receiving proof of advertisement, a late fee of three percent (3%) will be applied to the outstanding balance. In addition, outstanding payments/invoices not made within the calendar year the advertisement was placed, a six percent (6%) late fee will be applied to all outstanding balances. TriStar Publishing, Inc. reserves the right to prohibit advertising if an account is past due 90 days.

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For reservations contactBrennah Tate [email protected] Blunk [email protected] Bair [email protected]

For material submission questions contactMeghan Scobie | [email protected]: 913-491-4200 | Fax: 913-491-4202

Send payments toAccounts PayableTriStar Publishing, Inc.7285 W. 132nd Street, Suite 300Overland Park, KS 66213

Payment optionsPayments may be made via check, wire transfer, or credit card. Payments made by credit card will have an additional fee of three percent (3%) added to the total purchase price. This fee cannot be waived.

ready to advertise?



File submission specificationsAcceptable File Formats• Adobe InDesign• Fonts: Adobe Type 1 or outlined• Images: at least 300 dpi at the desired print size• Adobe Illustrator (fonts outlined) and Adobe

Photoshop (flattened image)• Press/print ready PDF (PDF/X compliant)• All colors must be CMYK

Color proofsColor proofs are necessary for checking color and content at press time. Without a color proof, the publisher cannot be held responsible for the outcome of the color on press.

Submitting files• DVD/CD/Flash drive• FTP: Contact your TriStar representative for

login information and upload instructions.• Email: Files less than 10MB can be emailed to

[email protected] with the subject line specifying the publication name and the advertiser name.

Unacceptable Programs• Corel Draw• Microsoft Publisher• Microsoft Word and Microsoft PowerPoint

Deviation from these guidelines may require additional time and costs, and/or sacrifice reproduction predictability. Publisher cannot be held responsible for problems on press caused by improperly distilled PDF files.

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Documents

FMX 2017 Exhibit, Sponsorship, and Advertising Opportunities...Event Mobile App 10 Charging Lounge 10 Presentation, Theater & Reception Opportunities ... FMX Preview 14 ... • Branded