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    DEPARTMENT OFFASHION MANAGEMENT STUDIES

    INNOVATING FASHIONBUSINESS

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    ision of the Department

    he management arm of the of the institute, the

    epartment of Fashion Management Studies envisages the

    ritical value adding management activities of marketingn an international context.

    he department has a strong industry orientation which

    eflects in its credo Innovating Fashion Business

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    MASTER OF FASHION MANAGEMENT

    (EARLIER KNOWN AS APPAREL MARKETING AND

    MERCHANDISING MANAGEMENT-AMMM)* Four SemesterS, Two Year Programme

    * One of the founding programmes of NIFT.

    * The objective of the programme is to impart apparel

    specific marketing, merchandising, Retailing and

    management education to students to enable them to respond

    to the rapidly changing demands of the industry

    * The programme sharply focuses on convergence of

    domestic and export marketing strategies, change and

    innovation management, IT integrated marketing strategies,

    merchandising, and management from fiber to fashion and

    from concept to consumer.

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    THE PROGRAMME IS ORGANIZED UNDER SIX FOCUS

    AREAS

    1.MANAGEMENT STUDIES

    2.MARKETING AND RETAILING STUDIES

    3.MERCHANDISING STUDIES

    4.INFORMATION TECHNOLOGY STUDIES

    5.INTERDISCIPLINARY STUDIES

    6.INTEGRATIVE STUDIES

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    SUBJECTSOFSEMESTERI

    Business Statistics for ResearchFabric Knowledge for Merchandisers

    Organizational Behaviour

    Managerial Economics

    Accounting and Costing for ManagersProfessional Practices

    Fashion Orientation

    Fashion Marketing Management

    Fashion MerchandisingMarketing Research

    Outbound Program (Between Ist Semester & IInd

    Semester)

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    SUBJECTSOFSEMESTERI I

    Financial Management

    Pattern Appreciation & Garment Manufacturing

    Fashion Retail and Mall Management

    IT for Management

    Consumer and Industrial Buying Behaviour

    Fashion Export Merchandising and EXIM Documentation

    Visual Merchandising

    Supply Chain Management & E-Business

    Apparel Quality Management

    Fashion Forecasting & Product Development

    Store Operations

    Applied Research I

    Sales & Distribution Management

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    SUBJECTSOFSEMESTERI I I

    Operation Research

    Fashion Brand ManagementStrategic Management

    Special Product Groups

    Intellectual Property Rights

    Entrepreneurship ManagementGlobal Marketing

    Services Marketing

    Human Resource Management

    Fashion Marketing Communication and Social Media

    Marketing

    Corporate Social Responsibility

    Luxury Management

    Applied OB

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    SUBJECTSOFSEMESTERI V

    Fashion Industry Market

    Survey/Cluster Study (Between 3

    rd

    Semester & 4thSemester)

    Graduation Research Project

    in theFinal Semester.

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    Industry Interface

    The students are continuously exposed to industry

    through various activities

    Fashion Industry Internship and Training (FIIT)

    For 8 weeks after second semester, during summer

    Cluster development intervention Study/ Fashion

    Industry Market Survey.

    For 4 weeks at the end of 3rd

    semesterGraduation Project ( G.P) during final semester for

    16 to 18 weeks.

    Industrial Visits and projects.

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    THE STAR RECRUITMENT COMPANIES OF THE

    PROGRAMME ARE

    ADIDAS, AMBIENCE, ARTHUR ANDERSON, ARVIND

    MILLS, ARVIND BRANDS,ASHIMA, ATLANTIS,BENETTON, BLACKBERRYS, C&A, C.I.E LIMETED,CARBON, COLBY, CREATIVE WEAR PVT.LTD, CROCODILEPRODUCTS, CROSSROADS, DEXTROUS FABER, EASTWEST, EBONY, FEDERATED MERCH. GROUP, FFI,

    FfOLIO, GAP INC. GIVO, GLOBUS, GOKALDAS EXPORTS,GOKALDAS IMAGES, IMPULSE NEXT, INDUS LEAGUE,ITC WILLSLIFESTYLE,J.C.PENNY,JOCKY,K.G.DENIM,KSATECHNOPAK,LACOSTE, LAND MARK-DUBAI,LEVISTRAUSS,LI&FUNG,LIFESTYLE,LIL TOMATOES,MADURAGARMENTS,MAST-LANKA,MODELAMA,NIKEINC,NIKE(SIERRA-INDIA),ORIENTCRAFT,PANTALOONRETAIL(INDIA)LTD,PIRAMYD, RELIANCE RETAIL,MEGASTORE,PROLINE,REEBOK,S.KUMARS,SHAHIEXPORTS,SHOPPERS STOP,SPLASH,TCNS,TITAN,TOMMY

    HILFIGER,TRIBURG,WEEKENDER,ZODIAC,COLORPLUS

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    New Model Junior Classroom

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    New Model Senior Classroom

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    FMS Computer Lab with InternetFacility

    h f F D N F

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    Strengths of FMSDepartment at NIFT,Hyderabad

    Best Faculty Team

    Resource centre with large collection ofbooks on Management related areas.

    Access to electronic data base EBSCO,proquest

    Academic linkages with other institutes

    Presence of Retail Industry

    Up coming Garment Manufacturing Industry

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    Core Faculty:

    The founding core faculty consists of professionals

    who are Techno-Managerial by qualification and

    experience.

    They represent three core areas of Expertise i.e., Industry,

    Consultancy and Academics.NIFT-Hyderabad Faculty are

    the best experienced faculty among all NIFT centres

    Industry Academics

    Consultancy

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    FACULTYOFTHEDEPARTMENT:

    1. MR. M. ANNAJISARMA, CC & ASSOCIATEPROF.2. DR. G.H.S. PRASAD, ASSOCIATEPROF

    3. MR. A. SRINIVASARAO, ASSOCIATEPROF4. MR. I. CHAKRAPANI, ASSISTANTPROF5. MR. SHIVKUMARBELLI, ASSISTANTPROF6. MS. A. RAJYALAKSHMI, ASSISTANTPROF

    SUPPORTINGSTAFF:

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    Projects :

    Sales executive training for Life Style, Hyderabad & Chennai

    Sale executive training for APCO Pride N Precious

    Buyer - Seller meet for Hyderabad garment manufacturers

    and wholesalersassociation.

    Market Survey for PPS project.

    APCO Revival project

    Visual Merchandising for APCO show rooms

    I.H.T.P Managerial training programmes

    Efficacy study of National handloom exhibition

    Brand ix .Vizag.HR AUDIT

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    MAJOR EVENTS BY FMS

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    MAJOR EVENTS BY FMSSTUDENTS OF FMS PARTICIPATE IN BRANDSON THE RAMP

    CONDUCTED DURING FASHION SPECTRUM,SPORTS ANDOTHER CULTURAL EVENTS CONDUCTED BY NIFT DURINGCONVERGE NOVEMBER,02.

    NATIONAL APPAREL SUMMIT,2003

    CONDUCTED IN MAY,2003. INAUGURATED BY CHIEFMINISTER OF ANDHRA PRADESH SHRI N.CHANDRA BABUNAIDU,IMPORTANT PARTICIPANTS INCLUDE MR.NAISHADH PARIKHOF LALBHAI GROUP, MR.VINOD,MR.KRISH IYER,MR.MAHESH.S.RAO,MR.ARAVIND SINGHAL,MR.STEVE KAUFMANN,EDITOR VM+SD ETC.

    NATIONAL SEMINAR ON INDIAN APPAREL EXPORTS2004

    NATIONAL SEMINAR ON INDIAN RETAILING EMERGINGCHALLENGES, 2007

    National Seminar on Retail Branding in India, 08

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    THANK YOU