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8/13/2019 FMS_DEPT2013 Orien Prg.
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DEPARTMENT OFFASHION MANAGEMENT STUDIES
INNOVATING FASHIONBUSINESS
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ision of the Department
he management arm of the of the institute, the
epartment of Fashion Management Studies envisages the
ritical value adding management activities of marketingn an international context.
he department has a strong industry orientation which
eflects in its credo Innovating Fashion Business
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MASTER OF FASHION MANAGEMENT
(EARLIER KNOWN AS APPAREL MARKETING AND
MERCHANDISING MANAGEMENT-AMMM)* Four SemesterS, Two Year Programme
* One of the founding programmes of NIFT.
* The objective of the programme is to impart apparel
specific marketing, merchandising, Retailing and
management education to students to enable them to respond
to the rapidly changing demands of the industry
* The programme sharply focuses on convergence of
domestic and export marketing strategies, change and
innovation management, IT integrated marketing strategies,
merchandising, and management from fiber to fashion and
from concept to consumer.
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THE PROGRAMME IS ORGANIZED UNDER SIX FOCUS
AREAS
1.MANAGEMENT STUDIES
2.MARKETING AND RETAILING STUDIES
3.MERCHANDISING STUDIES
4.INFORMATION TECHNOLOGY STUDIES
5.INTERDISCIPLINARY STUDIES
6.INTEGRATIVE STUDIES
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SUBJECTSOFSEMESTERI
Business Statistics for ResearchFabric Knowledge for Merchandisers
Organizational Behaviour
Managerial Economics
Accounting and Costing for ManagersProfessional Practices
Fashion Orientation
Fashion Marketing Management
Fashion MerchandisingMarketing Research
Outbound Program (Between Ist Semester & IInd
Semester)
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SUBJECTSOFSEMESTERI I
Financial Management
Pattern Appreciation & Garment Manufacturing
Fashion Retail and Mall Management
IT for Management
Consumer and Industrial Buying Behaviour
Fashion Export Merchandising and EXIM Documentation
Visual Merchandising
Supply Chain Management & E-Business
Apparel Quality Management
Fashion Forecasting & Product Development
Store Operations
Applied Research I
Sales & Distribution Management
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SUBJECTSOFSEMESTERI I I
Operation Research
Fashion Brand ManagementStrategic Management
Special Product Groups
Intellectual Property Rights
Entrepreneurship ManagementGlobal Marketing
Services Marketing
Human Resource Management
Fashion Marketing Communication and Social Media
Marketing
Corporate Social Responsibility
Luxury Management
Applied OB
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SUBJECTSOFSEMESTERI V
Fashion Industry Market
Survey/Cluster Study (Between 3
rd
Semester & 4thSemester)
Graduation Research Project
in theFinal Semester.
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Industry Interface
The students are continuously exposed to industry
through various activities
Fashion Industry Internship and Training (FIIT)
For 8 weeks after second semester, during summer
Cluster development intervention Study/ Fashion
Industry Market Survey.
For 4 weeks at the end of 3rd
semesterGraduation Project ( G.P) during final semester for
16 to 18 weeks.
Industrial Visits and projects.
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THE STAR RECRUITMENT COMPANIES OF THE
PROGRAMME ARE
ADIDAS, AMBIENCE, ARTHUR ANDERSON, ARVIND
MILLS, ARVIND BRANDS,ASHIMA, ATLANTIS,BENETTON, BLACKBERRYS, C&A, C.I.E LIMETED,CARBON, COLBY, CREATIVE WEAR PVT.LTD, CROCODILEPRODUCTS, CROSSROADS, DEXTROUS FABER, EASTWEST, EBONY, FEDERATED MERCH. GROUP, FFI,
FfOLIO, GAP INC. GIVO, GLOBUS, GOKALDAS EXPORTS,GOKALDAS IMAGES, IMPULSE NEXT, INDUS LEAGUE,ITC WILLSLIFESTYLE,J.C.PENNY,JOCKY,K.G.DENIM,KSATECHNOPAK,LACOSTE, LAND MARK-DUBAI,LEVISTRAUSS,LI&FUNG,LIFESTYLE,LIL TOMATOES,MADURAGARMENTS,MAST-LANKA,MODELAMA,NIKEINC,NIKE(SIERRA-INDIA),ORIENTCRAFT,PANTALOONRETAIL(INDIA)LTD,PIRAMYD, RELIANCE RETAIL,MEGASTORE,PROLINE,REEBOK,S.KUMARS,SHAHIEXPORTS,SHOPPERS STOP,SPLASH,TCNS,TITAN,TOMMY
HILFIGER,TRIBURG,WEEKENDER,ZODIAC,COLORPLUS
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New Model Junior Classroom
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New Model Senior Classroom
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FMS Computer Lab with InternetFacility
h f F D N F
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Strengths of FMSDepartment at NIFT,Hyderabad
Best Faculty Team
Resource centre with large collection ofbooks on Management related areas.
Access to electronic data base EBSCO,proquest
Academic linkages with other institutes
Presence of Retail Industry
Up coming Garment Manufacturing Industry
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Core Faculty:
The founding core faculty consists of professionals
who are Techno-Managerial by qualification and
experience.
They represent three core areas of Expertise i.e., Industry,
Consultancy and Academics.NIFT-Hyderabad Faculty are
the best experienced faculty among all NIFT centres
Industry Academics
Consultancy
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FACULTYOFTHEDEPARTMENT:
1. MR. M. ANNAJISARMA, CC & ASSOCIATEPROF.2. DR. G.H.S. PRASAD, ASSOCIATEPROF
3. MR. A. SRINIVASARAO, ASSOCIATEPROF4. MR. I. CHAKRAPANI, ASSISTANTPROF5. MR. SHIVKUMARBELLI, ASSISTANTPROF6. MS. A. RAJYALAKSHMI, ASSISTANTPROF
SUPPORTINGSTAFF:
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Projects :
Sales executive training for Life Style, Hyderabad & Chennai
Sale executive training for APCO Pride N Precious
Buyer - Seller meet for Hyderabad garment manufacturers
and wholesalersassociation.
Market Survey for PPS project.
APCO Revival project
Visual Merchandising for APCO show rooms
I.H.T.P Managerial training programmes
Efficacy study of National handloom exhibition
Brand ix .Vizag.HR AUDIT
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MAJOR EVENTS BY FMS
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MAJOR EVENTS BY FMSSTUDENTS OF FMS PARTICIPATE IN BRANDSON THE RAMP
CONDUCTED DURING FASHION SPECTRUM,SPORTS ANDOTHER CULTURAL EVENTS CONDUCTED BY NIFT DURINGCONVERGE NOVEMBER,02.
NATIONAL APPAREL SUMMIT,2003
CONDUCTED IN MAY,2003. INAUGURATED BY CHIEFMINISTER OF ANDHRA PRADESH SHRI N.CHANDRA BABUNAIDU,IMPORTANT PARTICIPANTS INCLUDE MR.NAISHADH PARIKHOF LALBHAI GROUP, MR.VINOD,MR.KRISH IYER,MR.MAHESH.S.RAO,MR.ARAVIND SINGHAL,MR.STEVE KAUFMANN,EDITOR VM+SD ETC.
NATIONAL SEMINAR ON INDIAN APPAREL EXPORTS2004
NATIONAL SEMINAR ON INDIAN RETAILING EMERGINGCHALLENGES, 2007
National Seminar on Retail Branding in India, 08
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THANK YOU