7th G R A D UAT I O N C E R E M O N YM A S T E R O F FA S H I O N M A N A G E M E N T

B AT C H 2014-2016

DATE : 18th MAY, 2016TIME : 10:30 am onwards

VENUE : HOTEL PATLIPUTRA ASHOK , Patna

Market Turbulence: Should we create it or manage it?

The Institute

National Institute of Fashion Technology was set up in 1986 under the aegis of the Ministry of Textiles, Government of India. It has emerged as the premier Institute of Design, Management and Technology, developing professionals for taking up leadership positions in fashion business in the emerging global scenario. NIFT has been granted statutory status under the Act of Parliament of India in 2006, empowering the Institute to award degrees and other academic distinctions.

The Institute is a pioneer in envisioning and evolving fashion business education in the country through a network of fifteen professionally managed domestic centres at Bangalore, Bhopal, Bhubaneswar, Chennai, Gandhinagar, Hyderabad, Jodhpur, Kangra, Kannur, Kolkata, Mumbai, New Delhi, Patna, Raebareli, Shillong and Srinagar.

NIFT has set academic standards and excelled in thought leadership by providing a pool of creative genius and technically competent professionals. The Institute provides a common platform for fashion education, research and training.

'Con-GRAD-ulations to you and to your Class of 2016! This Convocation is to celebrate a huge milestone in your professional journey encapsulating years of hard work, commitment and perseverance. We, from the National Institute of Fashion Technology (NIFT), recognize and rejoice in your accomplishment and share in your success. Please savour this moment that is richly deserved!

Also, on this occasion, I salute the faculty, other members of staff and your parents for their relentless support and guidance in nurturing, shaping and preparing you for the life ahead.

As you embark on the next stage of your life’s journey, let me assure you that you will always have a home and family here at NIFT. No matter where and how far you go, please stay connected to your Alma Mater, to the faculty who have mentored you and to the friends with whom you have shared the ups and downs of life for the past few years. These relationships and memories of NIFT days are a priceless treasure with lasting value that will continuously knock at your “mind’s eye”.

To the outside world at large I present with great pride yet another successful batch of fresh graduates from the portals of NIFT. As the byword for excellence, innovation and leadership in fashion education and research within a confluence of design business and technology, NIFT has ensured that its graduating batches radiate a mosaic of creativity, technical acumen and professionalism. I am confident that the graduating class of 2016 will do extremely well in all their endeavours and I wish them all the very best in life.

Shri Sudhir Tripathi, I.A.S.Director General National Institute of Fashion Technology

National Institute of Fashion Technology stands for global excellence, commitment and exceptional quality in fashion education. True to its holistic vision and cohesive understanding of business, the Institute guides its students across multiple domains for the fashion and textile industry. Our Graduating batches hence are a reflection of this microcosm of creativity, research, technical acumen and innovation. NIFT has been a key force in creating and providing the best expertise for the fashion business, for well over 25 years. We are very proud of our alumni who have taken up highest positions in the industry and who lend their unstinted support in all our initiatives.

It is with a sense of pride and expectation that I present yet another successful batch of graduates from the portals of NIFT. I am sure these young alumni will make their mark not just as true professionals, but also as committed and focused contributors to the growth of our country.

My best wishes to all the NIFT Graduates, Class of 2016.

Prof.Dr.Vandana BhandariDean(Academic)National Institute of Fashion Technology

'What goes around comes back around.....'Even as you are poised to leave the environs of NIFT Patna, you are entering the league of NIFT Alumni. Each of you is destined to have different experiences in the industry just like each of you had myriad of experiences during your stay at NIFT. And like they say, the more the things change more they remain the same, each one of you have some common experiences whether it is the memory of canteen or classroom conversations, presentations, club activities, you all share that unique NIFT experience that unites you all.

As you proceed to join the industry, it will dawn upon you that if you continue to be engaged with activities of your alma mater - directly or indirectly, it will open the vault of happiness and fulfilment that make for an enriched life. So, let not the experience end here.

My best wishes to you on the successful completion of your programme; many congratulations to your parents and family members who provided you with the support needed to achieve this academic distinction. Decades later you will forget the specifics of this event but what you will always remember NIFT as the sanctum where you spent the most important part of your life. The campus shall always beckon you, so, do return to the campus - as often as you can. The campus shall be glad to see you again - wiser and stronger!

Wishing you the very best as you begin a new journey as an alumni of this great Institution.

Many congratulations to the entire team of the Fashion Management Dept. Patna, who under the able guidance of Associate Professor Shri Toni Sharma, is all set to scale newer heights. Thank you for giving us this day!

Love and Luck

Prof. Sanjay ShrivastavaDirectorNational Institute of Fashion TechnologyPatna

Master of Fashion Management (MFM) is a flagship programme offered by Department of Fashion Management Studies at 14 NIFT campuses spread across India. This was initially started at NIFT New Delhi in 1986 as a Post Graduate Diploma programme in Apparel Marketing and Merchandising (AMM). The programme transformed over the years to cater to the changing needs of the industry in particular and society at large.

The industry has very well appreciated the program and acknowledged that MFM Graduates are functionally ready when they join industry and are hardworking smart persons climbing the corporate ladder very fast.

Master of Fashion Management (MFM) batch 2016 is graduating from 13 NIFT campuses in India. I congratulate and wish the MFM Batch 2016 all the best and wonderful career and life ahead. I am confident that the MFM Batch 2016 would excel in their performance in the industry and would better the track record of their senior alumni in the industry.

I also take this opportunity to congratulate and appreciate the Center Coordinators, Faculty members and staff members of FMS department for their efforts

Dr. G.Hari Shankar PrasadChairperson- Fashion Management StudiesNational Institute of Fashion Technology

“Success might be relative but most things that matter in real life aren't. A degree is a degree, a job is a job and hard work is hard work – as simple and direct as it can be.”

It's time again to bid farewell to the outgoing batch. The moment of separation is heart rending, it has always been and it always will be. With each batch passing out our legacy walks out the corridors of NIFT and becomes a part of the industry. It's time now for the seventh batch to walk out tall and proud. It's one of those happy sad moments that bring a certain heaviness in our hearts. Happy that the students shall enter the industry and carve a niche for themselves in the industry and contribute meaningfully to the society. Sad that they shall no longer remain around us after having grown on us.

Our best wishes and prayers shall ensconce them and brace them from the unfamiliar and the unfriendly waters.As they bid farewell to NIFT, they are fully resolved within themselves to take on the most severe challenges of the industry. As fashion professionals they are fully geared to make significant changes to the ways of working in the coming times. They shall not buckle under pressure and they shall delegate in the most dignified manner, bringing about equity amongst colleagues around them.

Enabled with the virtues like discipline, perseverance and good samaritanship they shall be able to take on the obstacles one at a time, making their own set of mistakes and learning in very different unique ways.

Steve Jobs famously said, "We're here to put a dent in the universe. Otherwise why else even be here?”

With the same spirit, we expect that the passing out batch shall initially travel the dead beat roads and when they have grown mature enough, they shall tread that path that shall take them to their intended destiny. To achieve the desired goals, it is imperative that they search within, time and again, activate their inner compass and ensure that they stay well aligned with the ultimate goal of life, which is, to give to the society while building oneself and reach the pinnacle of excellence.

Just like the honey bee the students shall carry the legacy of their alma mater and spread it in the fashion industry and bring laurels to the department in the true sense. They shall learn how to handle turbulence and in due course of time when they become masters of the game, they shall start creating turbulence for others to capitalise on. In other words, they shall create future for others to cherish. As our future ambassadors that must deliver real value to the society. We hope that in due course of time they will learn to be their true self, be human and be trustworthy.

May the almighty shower upon them the success and glory that they yearn for but at the same time bless them with the peace and happiness that they need to sustain in the long run. May struggle during the tough times, build themselves in the process and bask in the limelight of success well deserved, only to get ready for the next battle for have miles to go before you sleep.

With this i bid farewell to the passing out batch and wish them the best of turbulent times!

Mr. Toni SharmaAssociate ProfessorCenter Co-ordinator,Department of Fashion Management StudiesNational Institute of Fashion Technology, Patna

About NIFT Patna

NIFT Patna started its humble beginning from June, 2008, from its transit campus situated in the prestigious Udyog Bhavan, Gandhi Maidan, Patna. NIFT as a Institute is a pioneer in envisioning and evolving fashion business education in the country, and this endeavor saw opening of four New Centers in 2008, Patna being one of them. NIFT now has a network of fourteen professionally managed domestic centres at New Delhi, Bangalore, Chennai, Gandhinagar, Hyderabad, Kolkata, Mumbai, Raebareli, Bhopal, Kannur, Patna, Jodhpur, Bhubaneshwar, Srinagar and Shillong.

The courses being offered in the institute at present include specialization in two disciplines of Bachelor of Design in Fashion Design, Accessory Design, Textile Design and Fashion Communication with Bachelor of Fashion Technology at the under graduate level and Master of Fashion Management at the post graduate level. Due to the advantage of being one of the pioneer institutions in the state, the institute is now very well networked to satisfy the academic requirements of NIFT at Patna.

The institute portrays itself as a leader in fashion education in the state. NIFT Patna has committed itself in exploring growth paradigms and to act like a catalyst in formulating the structural roadmap for the apparel and allied industries. NIFT Patna is looking forward to contribute towards upliftment of the craftsmen through workshops and design interventions.

National Institute of Fashion Technology, (Ministry of Textiles, Government of India)NIFT Campus, Mithapur Farms, PatnaBihar

About Department of Fashion Management Studies

The objective of the two year Master Programme in Fashion Management (erstwhile AMM) that started in 1987 is to develop managerial skills in the field of fashion marketing, merchandising and retailing best suited to the requirements of the garment export and fashion retail sectors. Students are exposed to creative merchandising/marketing, innovative fashion management practices, fashion forecasting and trends and business practices through field visits and industry internships. The programme inculcates in the students the right attitude to be a part of the middle management of any growing organisation.

Year 1In the first year the program introduces concepts and principles of marketing, merchandising and management with a focus on fashion business. Product related knowledge and marketing skills are the thrust areas. Other areas of study include Marketing Research & Consumer Behavior, Global Textiles & Apparel Product Market Characteristics, Retail Management and Advanced Export Merchandising, Quantitative Techniques & Operations Research and Management Accounting. Towards the end of the year the students are exposed to the dynamics of an organization through an eight week fashion industry internship and training program, which enables them to integrate classroom learning with practical experience.

Year 2In the second year, the emphasis is on application of knowledge and skills acquired in the first year. Areas of study include Marketing Strategies & Brand Management, International Marketing, Fashion Forecasting & Product Development, Financial Management & International Finance, Human Resource Management, Supply Chain Management & E-Business, Customer Relationship Management and Visual Merchandising. As part of the curriculum, students also carry out sectoral studies and involve themselves in rural development projects. They also undertake company sponsored Graduation Research Project to integrate the learning of previous semesters.

CareersTheprogrammeoffersasolidplatformforthosewishingtopursuecareersinInternationalMarketing,FashionMerchandising, Brand Management, Retail Buying and Global Sourcing, Product Development, RetailManagement,VisualMerchandising,ExportMerchandising,etc.

StarEmployersAdidasGroup,AdityaBirlaGroup,AlokIndustries,AmericanPacificEnterprises,ArthurAnderson,ArvindMills,AshimaGroup,Benetton,Blackberrys,BusanaApparelGroup,CalvinKlein,Carrefour,ColorPlus,FrancisWacziargPvt.Ltd.,GAPIndia,Givo,IndianTerrainClothingPvt.Ltd.,ITCWills,KoutonsRetailIndiaLtd.,Lacoste,Li&Fung,Lifestyle,MastLanka,Impulse,Nike,Raymond,Reebok,RelianceRetail,Shopper'sStop,Spencer'sRetail,TCNSLtd.,Technopak,TommyHilfiger,Triburg,TridentGroup,TukatechInc.,VanityFair,ArvindBrandsLtd.,WelspunGroup,YKKFasteningProductsGroup,etc.

Department of Fashion Management Studies

From Left to Right

Mr. Vikas Kumar-Assistant Professor, Mr. Kislay Kashyap-Assistant Professor , Mr. Toni Sharma-Associate Professor (CC-F.M.S), Mr. Sachin Bhatnagar-Assistant Professor(C.I.C), Mr. Rishikesh Kumar-Assisant Professor (CI&DL)

Faculty Members

TONI SHARMA

Alumnus of NIFT Delhi, he graduated from BHU with a major in Mathematics. With over a decade of experience in apparel exports catering to the biggest clients of USA and Europe, he brings with himself a rich experience of export merchandising and international business.

As an Associate Professor and Head of Department - Fashion Management Studies, his teaching domain includes apparel manufacturing, textiles, marketing research and branding though his mainstay remains fashion branding and entrepreneurship.

He has held various positions in Yi - the youth vertical of CII (Confederation of Indian Industries), including the position of Chair - Yi Patna Chapter and National Member.

He is a consultant to the Ministry of Textiles and Department of Handloom and Sericulture, Government of Bihar for the Bhagalpur Mega Handloom Cluster announced by Hon'ble Prime Minister Shri Narendra Modi.

An ardent advocate of social issues, he has undertaken various social activities that involve motivating the youth and raising awareness about social issues amongst the youth. With a very strong presence in social media, he loves to write about women and gender issues.

VIKAS KUMAR

An alumnus of NIFT Hyderabad, Mr. Vikas Kumar holds a Master's Degree in Fashion Management. He completed his Bachelor's Degree from Delhi University. He has served NIFT Patna and NIFT Jodhpur as an Assistant Professor and handled various administrative and academic responsibilities. He has been actively involved with student development activities as Student Activity and Development Coordinator. He has also served as Regional Industry Coordinator(RIC). As RIC, he has worked closely with Industry and helped students in the placements. He has been actively involved with various industry and government organisation in consultancy projects in the capacity of In Charge- Project Cell at NIFT Patna. He holds experience of securing, managing and executing various projects.

Mr. Vikas Kumar has been involved in teaching and research over a period of 7 years. His area of interest includes Consumer Behaviour and Market research. His research interests have been related to the use of technology in the current market scenario, especially social media and online promotions. He has publications under his name in various research journals related to Social Media and Online Marketing. He has also presented his papers in various national and international conferences. Currently, he is pursuing his Ph.D. degree in the field of consumer decision making.

Mr. Vikas Kumar has been involved in the curriculum development at NIFT and contributed to various subjects at NIFT. He is also a part of the Indian team responsible for developing a course to address the challenges of 21st century retailing as a part of Indo-US 21st Century knowledge initiative in association with Iowa State University, U.S.

Mr Vikas Kumar enjoys photography and reading literature in his leisure.

SACHIN BHATNAGAR

Mr. Sachin Bhatnagar is associated with National Institute of Fashion Technology (NIFT), Patna, as an Assistant Professor in Department of Fashion Management Studies since 2013. He is an alumni of NIFT, Gandhinagar. He is a graduate from Dr. B. R. Ambedkar University, Agra with a Bachelor degree in Life Sciences.

Along with the experience in academics, he has more than seven years of experience in soft goods & hard goods industries catering to the biggest of buyers across globe. He holds the academic portfolio of CIC at NIFT Patna, taking care of the craft initiatives and interactions with clusters of Bihar. He is also the Campus Management Solution in-charge of NIFT Patna, being responsible of the implementation of the CMS in the campus.

He is actively involved in various projects executed by NIFT Patna for Government of Bihar as well as DC Handicrafts, like Bihar Khadi, Lacquerware of Muzaffarpur & Stoneware of Gaya. He has co-authored a case on Sanganer Hand Block Printing, which was presented in ICSFRM.

Merchandising, Retail Management, Supply Chain Management & Intellectual Property Rights are some of his academic and research interest areas.

RISHIKESH KUMAR

Mr. Rishikesh Kumar is currently serving as an Assistant Professor at Department of Fashion Management Studies, National Institute of Fashion Technology Patna. He pursued Post Graduation Diploma in Plastics Processing and Testing from the CIPET Hyderabad in the year 2005 and completed his P.G.D.B.M in Marketing Management from XISS, Ranchi in the year 2008. At present he is pursuing PhD followed by the completion of an MPhil. He is having an Industrial exposure in Bangalore as a Shift Incharge in one of the renowned Complex Shaped Metal Components Manufacturing Company. He is a seasoned faculty member with an experience of 6+ Years of Teaching Management Programs.

He has taught Marketing Management, HRM, Consumer Behaviour, Marketing of Services, Marketing Research, Advertising Management, Brand Management, and Retail Management, Business Policy & Strategic Management, Fashion Orientation for several Post Graduation and Under Graduation Courses.

He has published research papers on various subjects related to textiles as well as humanities. He has also authored and publlished the book "Outdoor Advertising and Consumer Psyche" with Janki Publication in the year 2012

KISLAY KASHYAP

Mr. Kislay kashyap is an Assistant Professor and has been associated with NIFT Patna since 2009. A graduate from University of Delhi and a Post Graduate from NIFT Bangaluru, Mr. Kashyap comes with an experience of over a decade in industry and academia. He has held various positions in organisations like V.F. Arvind Brand and Omega Designs prior to NIFT. His area of interest and teaching include Quantitative Techniques for Decision Making, Data Analytics, Finance and Economics. He also has a keen interest in international trade and issues related to globalisation.

Mr. Kashyap has also had many Government Projects to his credit and presently he is engaged as coordinator for the Bhagalpur Mega Handloom Cluster project of Ministry of Textile, Government of India. Apart from teaching, his interest include Indian Classical Music, Mathematical Puzzles and Ancient Spiritual Philosophies & Practices.

Department of Fashion DesignMs. Sweta Rajan Sharma (Associate Professor & Centre Coordinator)Mr. Satyendra Kumar Mishra (Associate Professor)Ms. Sneha Bhatnagar (Assistant Professor)Mr. Dharmendra Kumar (Assistant Professor)Department of Fashion CommunicationMr. Kumar Vikas (Assistant Professor & Centre Coordinator)Ms. Rashmi Thakur (Assistant Professor)Department of Fashion & Lifestyle AccessoriesMr. Vinayak Yashraj (Assistant Professor & Centre Coordinator)Mr. Gunjan Kumar (Assistant Professor)Department of Textile DesignMr. Jayant Kumar (Assistant Professor & Centre Coordinator)Mr. Pavittar Punit Singh Madan (Assistant Professor & Centre Coordinator- Foundation Programme)Ms. Avernita Shrivastava (Assistant Professor & SDAC)Ms. Rajni Shrivastava (Associate Professor)Department of Fashion Technology Ms. Nilima Regina Topno (Associate Professor & Centre Coordinator)Mr. Abhay Kumar (Associate Professor)Mr. Lokesh Kumar (Assistant Professor)Mr. Prabhat Kumar (Assistant Professor)Ms. Anuradha Arya (Assistant Professor)

Acknowledgmentisalsodue:

AcademicAffairsEstablishment&AdministrationPurchase&AccountsResourceCenter

Master of Fashion ManagementClass of 2016

From Left to Right

Standing: Govind Das, Damini Tilara, Sujata Shivam, Naaz Parween, Iffat Anwar, Rekha Jain, Arushi Upadhyay, Pallavi, Harsha Kumari, Puja Singh, Shritika Bhatt, Shubham Pratap Singh Chauhan

Sitting: Mr. Vikas Kumar-Assistant Professor, Mr. Toni Sharma-Associate Professor (CC-F.M.S), Professor Sanjay Shrivastava (Director), Mr. Kislay Kashyap-Assistant Professor , Mr. Sachin Bhatnagar-Assistant Professor(C.I.C),

Mr. Rishikesh Kumar-Assisant Professor (CI&DL)

StudentsProfile

Arushi Upadhyay

Graduation Research ProjectOrganisation - Limeroad.com, GurgaonProject Guide- Mr. Toni Sharma, Associate Professor Industry Mentor- Mrs. Nitika Mehta

Project - Scope of launching men's apparel at Limeroad.com

Objective: - To analyze the feasibility of men's wear apparel at Limeroad.com

- To develop the assortment plan for men's wear according to the

observed responses through open- ended questions, offline and

online interviews.

Research Type- Descriptive

Secondary Data - Indian Retail E-commerce statistics, Company Website, Journals and research papers related to Category Extension

Primary Data - Google analytics data, online and offline survey.

Summer Internship: Organization- Future Lifestyle Fashion, FBB, Delhi Project- To estimate the Minimum Base Quantity (MBQ) along with the fixture capacity of the store.

EmailID-arushi.upadhyay15@gmail.com

Damini Tilara

Graduation Research Project:Organisation : Aditya Birla Fashion and Retail Limited. Project Guide: Mr. Kislay Kashyap, Assistant ProfessorIndustry Mentor: Ms. Sanghamitra Sammadar & Mr. Sharad Priyam

Project : To establish Alto Moda as a prominent brand in the plus size market. Objective:- To identify the gaps in merchandise through a detailed market study.- Customer insights and feedback to increase the performance of Alto Moda.- Devising branding strategies for Alto Moda. Research Type: Descriptive Secondary data: Reading articles and online trend spotting of major plus size brands Primary data : Customer survey through a questionnaire and Interviews with the front end executives. Research using observation method during store visits.

Summer Internship: Organization: Arvind Retail Limited Project: To design Communication plan based on purchase history & buying behavior in order to keep customers loyal to the Arvind Store & increase the switching cost to move to competitors.

Email ID: damini.tilara57@gmail.com

Govind Das

Graduation Research Project: Organisation - Globetex Fashions (Mumbai) Project Guide- Mr. Sachin Bhatnagar, Assistant ProfessorIndustry Mentor- Mr. Sohan BhardwajProject - Consumer behavior towards existing fashion brand and new brand in India Objective:- To identify the factors which influence consumer buying behavior towards existing fashion brand.- To measure the preference of new brand over existing brand. Research Type- Descriptive Secondary Data- Journals and online papers. Primary Data - Questionnaire

Summer Internship: Organization- NDTV Ethnic Retail Ltd., Indianroots.com (Gurgaon) Project- To understand the working of e-retailing

Email ID- govinddasnift@gmail.com

Harsha Kumari

Graduation Research Project: Organisation - Jeevika, Patna Project Guide- Mr. Rishikesh Kumar, Assistant Professor Industry Mentor- Mr. Pratyush GauravProject - To analyze the gap between the demand and the market offerings for handicraft products. Objective:- To evaluate the products being manufactured by the artisans. - To know the consumer buying behavior towards handicrafts. Research Type - Descriptive Secondary Data - Company brochures and company websites Primary Data - Google analytics data, online and offline survey.

Summer Internship: Organization- NDTV Ethnic Retail Ltd., Indianroots.com Project- A complete study and observation of e-retailing firm.

Email ID- harshakum15@gmail.com

Iffat Anwar

Graduation Research Project: Organisation - Jeevika (non-farm), Patna Project Guide- Mr. Toni Sharma, Associate Professor Industry Mentor- Mr. Pratyush GauravProject - A diagnostic study of potential market of Madhubani craft. Objective:- To understand market dynamics of Madhubani paintings in Patna.Research Type- Descriptive Secondary Data- Indian Retail E-commerce statistics, Company Website, Journals and research papers related to Category Extension Primary Data- Google analytics data, online and offline survey.

Summer Internship: Organization- Future Lifestyle Fashion, Patna Central Project- Analysis of the role played by marketing division at Patna Central

Email ID- iffatanwar17@gmail.com

Naaz Parween

Graduation Research Project Organisation - Limeroad Project Guide- Mr. Kislay Kashyap, Assistant Professor Industry Mentor- Mr. Ishan RastogiProject- To improve the sales of women bags category month on month.

Objective: - To find out the factors affecting the sale of women bags.- To work on improving the product specification and its attributes through competitive benchmarking.- To improve the shelving on the website by correct classification and tagging. Research type- Descriptive Research Secondary Data - online research papers, company data and information from company details Primary Data - Customer survey, Interview and observation

Summer Internship: Organisation - NDTV Ethnic Retail Ltd., Indianroots.com (Gurgaon) Project - Introduction to digital marketing and Comparative analysis report of Indianroots

E-mail ID- naaz.parween@nift.ac.in

Pallavi

Graduation Research Project Organisation - NDTV ethnic retail Pvt. Ltd., Indianroots.com (Gurgaon) Project Guide - Mr. Sachin Bhatnagar, Assistant Professor Industry Mentor- Mr. Pankaj KharadiProject- Brand Positioning of Indianroots Objective: - To analyze the brand positioning of Indianroots and to analyze the consumer's level of satisfaction towards the portal. Research Type- Descriptive Secondary Data - Web sites of the company, Reports & Records, journals and online papers. Primary Data - Personal Interview, through self-developed questionnaire (online and offline survey), Google analytics data

Summer Internship: Organization- NDTV Ethnic Retail Pvt. Ltd., Indianroots.com (Gurgaon) Project- A complete study and observation of Indianroots.com

Email ID- avidt7@gmail.com

Puja Singh

Graduation Research Project Organisation - Jeevika, BRLP (Patna) Project Guide - Mr. Rishikesh kumar, Assistant Professor Industry Mentor - Mr. Devesh Kumar (Manager, Jeevika) Project - Back-end value chain analysis of the clusters under BRLPS (Jeevika), with special reference to the handicrafts / handloom products of Bhagalpur, Madhubani and Muzaffarpur. Objective:

- To study the existing value chain model of the Producer Groups.- To identify the limitations of the back-end value chain system of the

Producer Groups and recommend intervention.- To propose Common Facility center model (for Bhagalpur cluster)

Research Type- DescriptiveSecondary Data- Web sites of the company, Reports & Records, journals and

online papers.Primary Data- Store visit, Personal Interview, data collection (through self-

developed structured questionnaire and online survey).

Summer Internship Organisation- Raymond, BPSA PatnaProject- To analyze the dealers' buying behavior of Raymond, with reference to Raymond BPSA Patna

Email ID- pujajsingh19@gmail.com

Rekha Jain

Graduation Research Project Organisation - Limeroad.com, Gurgaon Project Guide- Mr. Toni Sharma, Associate Professor Industry Mentor- Mrs. Nitika MehtaProject- Going Live Process of Limeroad Objective: - To analyze the going live process and to suggest how the lead time can be minimized for the same. Research Type- Descriptive Secondary Data - Web sites of the company, Reports & Records, journals and online papers. Primary Data - Personal Interview, through self-developed questionnaire (online and offline survey), Google analytics data.

Summer Internship: Organisation - United Colors of Benetton, (Gurgaon) Project - A complete study and observation of UCB

Email ID- rekha.jain53@yahoo.in

Shritika Bhatt

Graduation Research Project Organisation - Jeevika, BRLP (Patna) Project Guide- Mr. Kislay Kashyap, Assistant Professor Industry Mentor- Mr. Aman Kumar Choudhary (YP, Jeevika) Project- To analyze the scope of launching online portal for Jeevika handloom & handicraft products Objective: - To make Jeevika a well-known handloom & handicraft brand.- To suggest an infrastructure for the fulfillment of Web-based sales.Research Type - Descriptive Secondary Data- Web sites of the company, Reports & Records, journals and online papers. Primary Data - Personal Interview, through self-developed questionnaire (online and offline survey), Google analytics data

Summer Internship: Organization - NDTV Ethnic Retail Pvt. Ltd., Indianroots.com (Gurgaon) Project- To analyze the brand awareness of Indianroots among masses.

Email ID- shritikabhatt@gmail.com

Shubham Pratap Singh Chauhan

Graduation Research Project Organisation - Limeroad.com, Gurgaon Project Guide - Mr. Sachin Bhatnagar, Assistant Professor Industry Mentor - Mr. Ishan Rastogi Project - Consumer Behavior towards online shopping of bags Objective: - To analyze and identify the factors which influence consumers to shop bags online- To know the consumer behavior in order to gain competitive edge in the market Research Type - Descriptive Secondary Data - Evolution of e-commerce in India- a PWC report 2015, journals and online papers. Primary Data - Google analytics data, online, offline survey, focused groups and telephonic interviews

Summer Internship: Organisation - Future Lifestyle Fashion, FBB, Noida Project - Bifurcation of customer service desk of fbb and rest of Big Bazaar

Email ID- shubham7chauhan@gmail.com

Sujata Shivam

Graduation Research Project Organisation : Arvind Lifestyle Brands Ltd, Bangalore Project Guide: Mr. Rishikesh Kumar, Assistant Professor Industry Mentor: Swet Kumar Sinha Project : Store renovation and its Impact on Store Performance Objective: - To analyze the sales and store performance by renovating. - To understand the importance of visual changes and its impact on the performance of the store. - To know the factors which may affect the growth of the store Research Type : Descriptive Research Secondary Data : Online Research Papers, Company data and Information from company website, Analysis of documents, Analysis of Historical Data. Primary Data : Participant Observation – Interactional Technique & Photographic Technique, Personal Interview – Interview with the Store manager, Group Interview – Interview with the Sales Staffs.

Summer Internship: Organisation : NDTV Ethnic Retail Ltd., Indianroots.com (Gurgaon) Project : Collaborative Plan of NIFT and Indianroots

Email ID: sujatashivam2@gmail.com

Star Alumni

Rammanohar LingamCompany - FlipkartDesignation - Assistant Manager Experience- 5 years Key Responsibilities - Category Management, Trend Analysis, Buying and MerchandisingContact: rammanoharlingam@yahoo.in

Kumar Vikash BhartiCompany: Sharaf Group Retail Division, Dubai (UAE)Designation: Senior Merchandise Planner and Brand Analyst for brand Forever 21Experience: 6 years. Key Responsibilities: Analysis and evaluation of merchandise requirements, communication with Forever 21.

Navin KumarCompany - Titan Company Ltd.(Tata Enterprise)Designation - Corporate Visual Merchandiser Experience: 6 yearsKey Responsibilities: Conceptualization of Facade, category layout & plan-o-gram, Develop brand VM strategy & Plan VM calendar Contact: np.navin@gmail.com, 9986119513

Priyanka DasCompany - Landmark group, Dubai, UAE Designation - PlannerExperience: 6 yearsKey Responsibilities: Pre-Season Financial Budgeting & Strategic Planning for NOS/Basic products in Ladies, Kids & Men’s category. Contact: das.priyanka12@gmail.com

Divyasha Narain NigamCompany - Pantaloons, MumbaiDesignation - Assistant Manager Experience: 5 yearsKey Responsibilities: Retail planning, Product merchandising, Buying for Ethnic Category.Contact: divyashanarain@yahoo.co.in

Rahul SharmaCompany -Raymond Apparel LtdDesignation: Dy. Manager - Key AccountsExperience: 5 yearsKey Responsibilities: Apparel Category Management, Operations and Planning. Inventory Management, Budgeting, Store Layouts, Sales Analysis, Range Planning, Competition Study, Forecasting

Abhijeet KumarCompany: Trendin.com (Madura Fashion and Lifestyle)Designation: ManagerProfile Details: Buying and Planning, Trend analysis and Lifestyle Brand Building, Category Management, Buying, Branding, Retail buying and Merchandising, Retail operationContact : abhijeet.kmr.d@gmail.com, 7760994919

Nikhil SharmaCompany -– TATA TRENTDesignation - Asst. Manager (Men’s Wear)Experience: 6 yearsKey Responsibilities: Efficiently & effectively developing a buying plan, Forecasting, merchandise mix and assortment planContact: can.5nikhil@yahoo.co.in, 7738660162Company - Pantaloons,

Rajdeep DasCompany - Reliance E-com & LifestyleDesignation - Senior business manager Experience: 6 yearsKey Responsibilities: Buying, Merchandising & Sales, product development, business development & managementContact: rjdpdas2@gmail.com, 9900211220

Syed Tabrez HassanCompany - Arvind LimitedDesignation: Regional Manager, Training (South)Experience: 5 yearsKey Responsibilities: Training and development"Tell me and I forget, teach me and I remember, involve me and I learn"Contact: stabrezhassan@yahoo.co.in, 9985911703

Ratnesh MishraCompany - Pearl Global Limited Designation - Senior MerchandiserExperience: 5 years Key Responsibilities: New product development, Vendor Co-ordination, costing/pricing and delivery confirmation with vendor.Contact : myratnesh@gmail.com, 8801730342461

Vipra SaraswatCompany-PantaloonsRetailIndiaLTDDesignation-DeputyManager(NationalOperations)-Experience: measured and analyzed store performance based onvariousperformanceparameters(SOPaudits,VMaudits,CommercialAudits,Inventoryshrinkageandstocktake,cashieringefficiencyandloyaltycardperformance)

Vasudha PantCompany - ITC InfotechDesignation - Business Process ConsultantExperience: 5 yearsKey Responsibilities: providing consulting solutions to Retail, Footwear and Apparel clients on adapting Product Lifecycle Management solutions around their business.Contact: vasudhapant.nift@gmail.com

Samoneh DashtiCompany - French ConnectionDesignation - Assistant Manager- BuyingExperience: Summer Internship as a Mystery Shopper with the objective of identifying the scope of improvement of retail store operations through mystery visits along with a proposition of Employee Training Model “PROGRESS” and Employee Motivation.

Pallavi GangulyCompany-LifestyleInternationalPrivateLimitedDesignation-AssitantManagerBuyingExperience:Operations-Men'swear, formalwear-LouisPhilippe,VanHeusen,ArrowContactdetails:palgang91@gmail.com

KeynoteSpeakers

Mr. Rahul NarvekarFounder & CEO

indianroots, fashionandyou

Mr. Naveen GargAssociate Vice President

Paytm

Mr. Manish TripathiDirector

Pingakash Tradex Pvt. Ltd.

Mr. Abhishek SharmaChief Marketing Officer

GOQII

Mr. Yash RangaStakeholder Engagement Partner

Jaipur Rugs Foundation

Dr. Sanjeev VarshneyXLRI

Jamshedpur

ClusterVisit0f2014-1016BatchSocialPremiereLeague2016

Outbound Program at Tilaiyya, Jharkhand FMS students in Converge 2016

FMS Patna in news

Spectrum2016Spectrum2016

Converge2016 WomenCricketMatch

SwatchBharatAbhiyan

FMS Patna Annual Report 2016

Graduation Research ProjectThe class of 2016 have shown remarkable achievement in the Graduation Project Placements where all students got placed with major designers, retailers and manufacturers in the fashion Industry. This season major recruiters were Pantaloons, Arvind Lifestyle Brands Ltd, Jeevika, Limeroad.com, etc. Some of the students have been successfully offered Pre Placement Offers.

PlacementsIn 2016, 12 students from MFM appeared for placements and the average salary went from 3.7 lacs to 5.5 lacs from the companies like Adiya Birla Group, Raymond, Jain Amar Exports, Texzone, etc.

AlumniDepartment of Fashion Management Studies have been hosting many NIFT Alumni interactions during this academic year. Mr. Samant Chauhan, Mr. Abhijeet Kumar, Mr. Navin Kumar, Mr. Kumar Vikash Bharti, Mr. Vaibhav Kumar, Mr Alekh, Ms Medini Pandey, Mr Aayush Kr, etc. were some of the alumni who visited NIFT Patna centre and shared their experiences with the students through various expert talks organised by NIFT Patna.

Outbound ProgrammeDepartment of Fashion Management Studies had organised an outbound programme for students at Sainik School Tilaiya, Jharkhand.The two day programme aimed at developing leadership qualities and team building. The students participated with great enthusiasm.

Converge The students of the Department of Fashion Management Studies have been showing exceptional performance in converge - an inter NIFT competition

IndustryExposure

Asapartoftheclustervisit,twogroupsofstudentsofFMS2014-16batchvisitedGayaforastudyonStoneWareandtheothergroupvisitedMuzaffarpurforastudyonLacquerWareinthemonthofNovemberandDecember2015.

Thestudentsof2014-16batchwastakenonindustryvisittoNewDelhiandNCRfrom21.12.2015-24.12.2015.TheyvisitedShivalikProcessorsLimitedFaridabad.TheyalsopaidavisittoSelectCityWalk,HauzKhasVillage,IndianHabitatCenter,DilliHaatandShahpurJat,NewDelhi.

Theclassof2016haveshownremarkableachievementintheGraduationProjectPlacementswhereallstudentsgotplacedwithmajorretailersandmanufacturersinthefashionIndustry.ThisseasonmajorrecruiterswereAdityaBirlaGroup,Raymond,etc.SomeofthestudentshavebeensuccessfullyofferedPrePlacementOffers.

IndustryInteraction

Mr.RahulNarvekar,CEO,Indianroots.comvisitedNIFTPatnacampusandinteractedwiththeMFMfreshbatchstudentsduringorientationprogramandexplainedthemthekeyareastobestrengtheneduponasafashionmanagementprofessional.

AlokRaj,BrandManager,PERFETTIVANMELLEinteractedwiththestudentsandtoucheduponvariousaspectsofBRANDING.

RaviRoushan,FUTUREGROUPinteractedwithstudentsontopicsrelatedto HRM Principles in the current dayscenario.

NIFT PatnaCampus at Mithapur, Patna

ConceptDesigned&Developedby

FashionPollen

DesignTeam

ToniSharma,SachinBhatnagar,KislayKashyap,RishikeshKumar,VikasKumar,ShubhamPratapSinghChauhan,HarshaKumari,PujaSingh