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FMI Group are brand engagementspecialists based in London andBuckinghamshire and comprises FMIand digital agency Red C.

We help our clients build brandloyalty, reward great performance and incentivise growth through online and offline solutions.

Our teams produce first-class creative communications, digital mobile campaigns, impactful live events, targeted incentive schemes and breath taking travel programmes. We produce fully integrated bespoke engagement programmes, all created with stunning creativity and utilising years of experience in the world of B2B.

AMBASSADOR PROGRAMMESDriving channel engagement across multiple retail &service sectors

REWARD & RECOGNITION SCHEMESEngaging disparate sales staff on a European level

SALES INCENTIVESRewarding prizes from products, vouchers, experiences or anything you desire!

GLOBAL CAMPAIGNSCreating targeted brand communications on a globallevel

MARKETING PRESENTATIONSSelling-in products and services via PowerPoint, videoand animation

ASSET MANAGEMENTSophisticated portals with comprehensive contentmanagement systems

INTERNAL COMMSFrom design and artwork and print to training andnewsletters

WEBSITESCrafting dynamic designs and builds with CMS andreporting

APPSBringing your audience closer through mobilecommunications

TRAINING/ACCREDITATION PROGRAMMESCompelling, user-centred online training sites

FILM & ANIMATIONCommunicating key brand messages in fun andimpactful ways

NATIONAL ROADSHOWSTouring or static, in cinemas, exhibitions, hotels oreven on a bus…

EMEA CONFERENCESDelivering planning and venue sourcing to eventlogistics and facilitation

VIP HOSPITALITYExperiencing football and major music events to live festivals and motor racing

INTERNATIONAL TRAVELDelivering complex conference and activityprogrammes

Incentives lie at the heart of effectiveperformance improvement planning.They can be even more effectivewhen communicated via the web,which offers distinct advantages overtraditional media. Online campaignscan be implemented in a matter ofhours not weeks. Employees can bekept continuously up-to-date withtheir personal performance and leaguetable position. The very existence ofan instant channel for communicationopens up new possibilities for targetedcorporate communication.Want to motivate and engageyour staff or distributors? With ourextensive knowledge of motivation,recognition and rewards, our incentiveschemes, online and offline, offer avaluable addition to your performanceimprovement capabilities. Integrationwith ‘’e-commerce’’ style applicationsallow for the easy fulfilment of “pointsmean-prizes’’ schemes, where userscan browse a virtual shop and seewhat they can afford with the pointsthey’ve earned or aspire to reach acertain goal. They can also browse thesite from home.

INCENTIVES

We could say everything we doencompasses comms – brand engagementrequires communication strategies forevery client, whether focused on events,online incentives or digital solutions.Even so, the comms space requiresexpertise and focus – from internal brandcommunications to taking a product tomarket, we will tap into your specificneeds. Concept planning. Stunning, highquality, creative POS for retail. Internalcomms for your staff and distributors.We can also help reposition your brandmessage or create sub-brands.

We plan and implement specific channelpromotions and communications and helpyou speak to a broader audience. Wecan produce all of your comms collateral,from print to product photography, fromstandard imagery to beauty shots, fromambient photography to full campaigns.We also run and maintain sophisticatedasset management libraries, sociallearning platforms, training modules andregular newsletters. We create product,voxpop and training movies, full scaleBTL campaigns and viral videos tocommunicate a product or key messages.

COMMS

We produce digital media to takeyour communications where it needsto go: fast, targeted and always onbrand. Maybe you need a website,a series of microsites, or a viralcampaign using YouTube, Twitteror Facebook. Your target may bee-training with integrated socialnetworking or an online incentive club capturing points and giving rewards.

Perhaps you need a mobile app totalk to your sales team on the roador POS material as part of a broadercampaign? You may want to producea targeted BTL campaign on andoffline?

At FMI we get the bigger pictureand will guide you to the best, cost efficient solutions. We producebeautifully designed informationand incentive websites, compellinge-learning and mobile and businessapps. We also create impactfulPowerPoint presentations for salesand marketing teams. We arerenowned for our film-making skills,producing creative product moviesfor our global clients.

DIGITAL

High-profile, quality events are oftenthe outward sign that performanceimprovement and motivation arehappening within your organisation.They are the pinnacle for achievementwithin most sales incentive andemployee recognition programmes.So it’s vital to get them right...andon budget. We take your brand andlet your customers experience itfor themselves through a range ofenticing activities and events.From brand–enhancing conferencesto once-in-a-lifetime world travelexperiences, from national roadshows to amazing parties and groundbreaking award ceremonies, we havethe skill and experience to makeyour customers’ brand experienceengaging, rewarding and utterlymemorable. We are past and presentmasters at overseas incentive traveland over the past 30 years havetaken corporate groups to over 190countries worldwide. We know allthe best local contacts and can offerexceptional value, in-depth experienceand advice on the ground, whereverthat happens to be.

EVENTS

Often our clients come to us for advice about their overall brand engagement needs. We always kick-start the process with a consulting phase. First we research your business need and analyse your market space. Then we plan working meetings or brainstorming workshops. Once we have gained a full understanding of your challenges we write reports and make strategic recommendations. We then work with you to plan the delivery of key products and services for your business needs. We budget outcomes to ensure a positive return on your investment.

Sometimes you need to help to refresh your brand, your incentive campaigns or your events or have your products re-aligned, branded or presented in a better way. We can take your current product or service range, create a family of brand epithets, tidy up any anomalous offerings and provide a coherent presentation for your organisation and your distributors. We work to an efficient, highly creative and effective process: research, develop, communicate, engage and reward.

CONSULTANCY

CHILTON OFFICEFMI GROUPSOUTHWATER HOUSECHILTON BUSINESS CENTRECHILTONBUCKSHP18 9LS

LONDON OFFICEFLOOR 474 GREAT EASTERN STSHOREDITCHLONDON

+44 (0) 1844 204362

info@fmigroup.co.uk

FMIGROUP.CO.UKRED-C.CO.UK