FMCG

FMCG SECTOR

Post – Liberalisation Stage –1991 – 2000

Current Scenario –2001 – 15

Pre – Liberalisation –1950’s -90’s

FMCG SECTOR (Contd.)

PRE - LIBERALISATION STAGE

1950s – 70s

• Focussed on Urban Areas• Limited in number• Low purchasing power• Small Scale Sector

1970s – 90s

• More focus on rural markets• Introduction of NIRMA• Major structural changes• Lowering Trade Barriers• Import Substitution Policy

POST – LIBERALISATION STAGE

1991 – 2000

• MNCs• Increase in Income• Rural Markets

2000 – 05

• Industrial Slowdown• Urban Markets• Drop in living standards• Growth Opportunity for mid and low

segments

The HAPPENING STAGE (2005- 2010)

• Increased Disposable Income• Organised Retail Boom• Increased Rural penetration• VAT

THE CURRENT STAGE

12.5 Million industry Growth down by 10% in 2013, fought back in 2015 Rural demand constant, though urban declined in 2013 Positive Impacton FMCG of economy revival in 2015

FMCG SECTOR – FUTURE

35%Share of Rural FMCG Market in 2014

10 – 12%Estimated Share of Modern Trade in FMCG Sales by 2016

$135 billionEstimated FMCG Market Size in 2020 under Optimistic Scenario

65%Share of Food Products and Personal Care in FMCG Revenues in 2014

2.4%FMCG Sector’s Contribution to India’s GDP (2014)

$ 48 billionIndia’s FMCG Market Size in 2014

India’s FMCG Sector at a Glance

PRESENTED BY:Saloni Ramsisaria (15DM131)Sankalp Jain (15DM133)Satyanarayan Mishra (15DM135)Shubham Kogta (15DM146)Shubham Saxena (15DM147)