FM Radio Services

7/31/2019 FM Radio Services

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A

Presentation Report

On

Fm Radio Services

From: 1) Punam Patil

2) Vikas Phadatare

3) Nayana Prebhu

4) Sagar Raikwar

5) Vishal Rampalle


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CONTENTS

PART I

INTRODUCTION

1. Introduction of Business Segment..4-5

2. Customer Preferences.6

3. Future Growth....7

4. Job prospective for MBA Students9

PART II

MARKETING MIX

5. Marketing Mix.10

6. 7 Ps (Seven P).11-14


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PART III

ANALYSIS OF BUSINESS

7. Competitor analysis of business..15-18

PART IVCSR AND CEO OF RADIO MIRCHI

8. Organization CSR activities19-23

9. CEO of Radio Mirchi..24-25

PART V

GLOSSARY AND BIBLIOGRAPHY.26-27


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Chapter 1

Introduction of Entertainment Segment

Media in India

Introduction:

The media industry can be broadly classified into

1. Print Media

2. Audio-Visual Media (Radio, TV, and Cinema Electronic Media)

3. Advertising

Important Organizations:

1.Ministry of Information & Broadcasting2.Press Council of India3.Press Trust of India4.United News of India

Major Print Media Houses in India:

The major Print Media Houses in India have their origin in this form but

have diversified interest in other segments.


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Major Radio Stations in India:

Company Promoter

All India Radio Government of India

Fever FM HT Music and Entertainment

Radio City Star Group

Radio Mirchi Times Group

Meow FM India Today Groups Radio Today

Radio One Mid-Day Multimedia

Big FM ADAGReliance Group

Red FM Consortium of Arjun Rao and SunTV Group

Other Segments:

The Indian cinema is one of the other prime segments. It has now been

given the Industry status. The film industry in India is the largest in the

world in terms of the number of movies produced in a year. With theapproval of Foreign Direct investment in this sector, there has led major

international production houses to have tie-ups / JV with Indian

companies. These include Warner Bros, Walt Disney, and Viacom etc.

The multiplexes industry promoting Cinema has become an

industry in itself, as the number of screen is as low as 13 screens per

million and is seen a profitable segment. Last few years have seen major

companies such as PVR, Big Cinemas (previously Adlabs), Inox leisure,Fun cinemas, Cinemax making considerable investment helping with the

growth in this segment.


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Chapter 2

Customer Preferences


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Chapter 3

Future Growth

The radio sector in India has taken more than 50 years to grow frominfancy to adolescence. Regulatory reforms, including opening up of the

sector to private players and replacement of the fixed license fee regime

with a revenue-sharing license regime has led to a renaissance in this

sector that was languishing a few years back. Given the backdrop of this

fast growing sector, Ernst & Young conducted a survey among industry

leaders in the radio sector across ten companies which constitutes over

70% of the private FM radio market in India to investigate the

challenges and understand the future strategies in this fast growing

sector of the Indian media and entertainment industry.

The survey titled- Indias FM radio sector: Understanding the

growth imperatives provides an insight on this sector with a detailed

analysis of what the future direction for this sector would be based on

the current estimates.

The respondents of the survey recorded an average revenue

growth of over 30% over the last year and expect to maintain that

growth over the next two years. Nearly 80% of the surveyed companies

expect to achieve a turnover of over Rs 500 million within next twoyears. Further, they expect that the share of advertising revenues from

radio would increase from 3-5% in 2007-08 to about 5-7% in 2009-10.

The radio sector seems to be generating a keen interest, not only

amongst domestic media companies but also foreign investors and

global media conglomerates.

Says Farokh Balsara, National Sector Leader, Media and

Entertainment Practice, Ernst & Young, Indian FM radio sector has

been through a series of ups and downs. The sector would be highlybenefited by the regulator liaising on issues such as multiple frequencies

per city, tradability of licenses and content sharing. Moreover, the

universal acceptance of the nationwide listenership measurement


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mechanism would help in increasing advertiser confidence in the

sector.


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Chapter 4

Job Prospective For MBA Students

If there is one question that career counselors and faculty advisors

are asked more often than all others by students seeking assistance withcareer planning, it is this: "What can I do with this major?" An

undergraduate student in the liberal arts and sciences is actually

developing a broad array of skills that might be applied to any number of

careers, rather than developing an in-depth expertise in just one area.

Therefore, a better question to pose might be: "What skills am I

developing in my major, and how might I explore careers that would

require these skills?"Business is a broad area, and there are many

opportunities and careers in this field ranging from accountants, to webdesigners, to hotel or resort managers. Business is one of the fastest

growing and challenging career fields, and business professionals can

expect growing status, and increased financial and personal rewards.

People working in the business field are expected to use their skills in

order to produce significant and measurable results for their company.


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Chapter 5

Marketing MixMeaning of Marketing Mix:

Marketing Mix is the combination of different marketing decision

variable being used by the firm to market its goods &services. Hence

Marketing Mix is the byproduct of the customer orientated Marketing

approach. After identifying the market and gathering the basic

information about it , next step is the direction of market programming is

to decide upon the instrument and the strategy by meeting the needs of

customer and the challenge of the rivals seller.

4ps ofMarketing Mix:

Product Price Promotion Place

Quality

Features

OptionsBrand name

Trade mark

Packing

Sizes

Container

Guarantee

Warranty

Price level

Discount

AllowancesRebates

Payment terms

Payment period

Advertising

Personal selling

PropagandaPublicity

Sales Promotion

Public Relations

Distribution

channels

Distributioncoverage

Sales territories

Location

Physical

distribution

Transportation

Warehousing


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Chapter 67 Ps (Seven P)

Take charge of your marketing efforts and beat the competition

with this simple formula.

Once you've developed your marketing strategy, there is a "Seven

P Formula" you should use to continually evaluate and reevaluate your

business activities. These seven are: product, price, promotion, place,packaging, positioning and people. As products, markets, customers and

needs change rapidly, you must continually revisit these seven Ps to

make sure you're on track and achieving the maximum results possible

for you in today's marketplace.

Product:

To begin with, develop the habit of looking at your product as

though you were an outside marketing consultant brought in to help your

company decide whether or not it's in the right business at this time. Ask

critical questions such as, "Is your current product or service, or mix of

products and services, appropriate and suitable for the market and the

customers of today?"

Prices:

The second P in the formula is price. Develop the habit of

continually examining and reexamining the prices of the products and

services you sell to make sure they're still appropriate to the realities ofthe current market. Sometimes you need to lower your prices. At other

times, it may be appropriate to raise your prices. Many companies have

found that the profitability of certain products or services doesn't justify


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the amount of effort and resources that go into producing them. By

raising their prices, they may lose a percentage of their customers, but

the remaining percentage generates a profit on every sale.

Promotion:The third habit in marketing and sales is to think in terms of

promotion all the time. Promotion includes all the ways you tell your

customers about your products or services and how you then market and

sell to them. Small changes in the way you promote and sell your

products can lead to dramatic changes in your results. Even small

changes in your advertising can lead immediately to higher sales.

Experienced copywriters can often increase the response rate from

advertising by 500 percent by simply changing the headline on an

advertisement.

Large and small companies in every industry continually experiment

with different ways of advertising, promoting, and selling their products

and services. And here is the rule: Whatever method of marketing and

sales you're using today will, sooner or later, stop working. Sometimes it

will stop working for reasons you know, and sometimes it will be for

reasons you don't know. In either case, your methods of marketing and

sales will eventually stop working, and you'll have to develop new sales,marketing and advertising approaches, offerings, and strategies.

Place:

The fourth P in the marketing mix is the place where your product

or service is actually sold. Develop the habit of reviewing and reflecting

upon the exact location where the customer meets the salesperson.

Sometimes a change in place can lead to a rapid increase in sales.

You can sell your product in many different places. Some companies use

direct selling, sending their salespeople out to personally meet and talkwith the prospect. Some sell by telemarketing. Some sell through

catalogs or mail order. Some sell at trade shows or in retail

establishments. Some sell in joint ventures with other similar products or


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services. Some companies use manufacturers' representatives or

distributors. Many companies use a combination of one or more of these

methods. In each case, the entrepreneur must make the right choice

about the very best location or place for the customer to receive essential

buying information on the product or service needed to make a buyingdecision.

Packaging:

The fifth element in the marketing mix is the packaging. Develop the

habit of standing back and looking at every visual element in the

packaging of your product or service through the eyes of a critical

prospect. Remember, people from their first impression about you within

the first 30 seconds of seeing you or some element of your company.

Small improvements in the packaging or external appearance of your

product or service can often lead to completely different reactions from

your customers.

With regard to the packaging of your company, your product or service,

you should think in terms of everything that the customer sees from the

first moment of contact with your company all the way through the

purchasing process.

Packaging refers to the way your product or service appears from theoutside. Packaging also refers to your people and how they dress and

groom. It refers to your offices, your waiting rooms, your brochures,

your correspondence and every single visual element about your

company. Everything counts. Everything helps or hurts. Everything

affects your customer's confidence about dealing with you.

Positioning:

The next P is positioning. You should develop the habit of thinking

continually about how you are positioned in the hearts and minds ofyour customers. How do people think and talk about you when you're

not present? How do people think and talk about your company? What


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positioning do you have in your market, in terms of the specific words

people use when they describe you and your offerings to others?

The most customers think of you in terms of a single attribute, either

positive or negative. Sometimes it's "service." Sometimes it's"excellence." Sometimes it's "quality engineering.

People:

The final P of the marketing mix is people. Develop the habit of

thinking in terms of the people inside and outside of your business who

are responsible for every element of your sales and marketing strategy

and activities.

It's amazing how many entrepreneurs and businesspeople will work

extremely hard to think through every element of the marketing strategy

and the marketing mix, and then pay little attention to the fact that every

single decision and policy has to be carried out by a specific person, in a

specific way. Your ability to select, recruit, hire and retain the proper

people, with the skills and abilities to do the job you need to have done,

is more important than everything else put together.

To be successful in business, you must develop the habit of thinking in

terms of exactly who is going to carry out each task and responsibility.In many cases, it's not possible to move forward until you can attract and

put the right person into the right position. Many of the best business

plans ever developed sit on shelves today because the [people who

created them] could not find the key people who could execute those

plans.


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Chapter 7

Competitor analysis of Business


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There are mainly eight radio stations which are operating all over India.Every channel in itself is unique. And holds some percentage of people

over different segment of people.

Radio City: Radio City is a FM radio station in India. It broadcasts on91.1 (earlier 91.0 in most cities) megahertz from Mumbai (where it was

started in 2004), Bangalore (started first in 2001), Lucknow and New

Delhi. It plays Hindi songs, English and regional songs. It was launched

in Hyderabad in March, 2006, in Chennai on July 7th 2006 and inVishakapatnam October 2007. Radio City recently forayed into New

Media in May 2008 with the launch ofa new mega music portal -

PlanetRadiocity.com that offers music related news, videos, songs, and

other music-related features.RadioCity has launched Fun Ka Antenna -

Online Radio Station which plays hits across genres including

International, Bollywood, Indipop and Sufi among others.Radio City

Bangaloreis India's first private FM radio station and was started on

July 3, 2001.

Big FM: 92.7 BIG FM is a nationwide private FM radio station inIndia owned by Indian businessman Anil Ambani. It broadcasts at

92.7 MHz (92.7FM).Currently, it covers 45 cities. This is the only

private FM radio station which is being broadcast from Srinagar and

Jammu in Jammu & Kashmir state. It has made an announcement to

invest Rs. 4,000,000,000 dedicated to transmission equipment,

infrastructure and licensing; which would make the proposed network

the largest ever.From July 1, 2008, BIG FM included Singapore, the firstcity outside India, in its broadcasting network. It broadcasts its

programmes daily from 5 to 8pm on XFM 96.3, under the name of 'BIG

Bollywood 96.3FM'.BIG FM is the radio partner for the Bangalore
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Restaurant Week an event involving reportedly, the best restaurants in

Bangalore. A number of radio contests are expected to be aired that

enable contestants to win prizes.

BIG FM's main tagline is "Suno Sunao, Life Banao".

AIR: All India Radio (abbreviated AIR), officially known asAkashvani (Devanagari:kshavn literally Sky's Voice), is the radio

broadcaster ofIndia and a division ofPrasar Bharati. Established in

1936[1]

it is the sister service of Prasar Bharati's Doordarshan, the

national television broadcaster, today.

All India Radio is one of the largest radio networks in the world. The

headquarters is at the Akashvani Bhavan, New Delhi. Akashvani Bhavan

houses the drama section, the FM section and the National service. The

Doordarshan Kendra (Delhi) is also located on the 6th

floor of Akashvani

Bhavan.

Red FM: The channel is owned by Kalanidhi Maran, with a 48.9%

stake, as well as minority holdings of Hyderabad-based IT company

Value Labs, NDTV, Astro. It was acquired fromIndia Todaypromoter

Living Media in January 2006. Their punchline is 'Bajaate Raho' (Keep

Playing). The most widely broadcast shows include "Morning No.1",

"Dilse", "Mumbai Local", "One Two ka Four", "Mera Wala Gana",

"Superhits Music Show", "RDX", "Indore Beats" and "Nomoshkar

Kolkata". In one of the recent developments at Super Hits Red FM 93.5

Virag Mishra joined the team as a National Creative Head. Virag the

recipient of the esteemed Stardust Award for standout performance as a
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lyricist is from advertising background. Starting August 14, 2009, S FM

or Suryan FM was re-branded into RED FM across 38 cities in INDIA.

S FM took over Red FM in August, 2009 and re-branded all its stations

to Red FM except for the ones in Tamil Nadu.


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Chapter 8

Organization CSR activities

With a penetration of really 99% in India today radio mirchi has

been entertaining and informing listeners for decades. There is no doubt

about the radio having great socio-cultured impact and various FM

players have embarked on corporate social responsibility drives from

time to time. Though India is the fastest growing economics, socio-

economic problems like poverty, illiteracy lack of health care etc.are still

ubiquitous and government has limited resources to tackle these

challenges. CSR is not a new concept in India Corporate like the Tata

Group, the Aditya Birla Group and India Oil Corporation to aim a few,

have been involved in serving the community.

Ever since their inception. Many other organizations have been

doing their part for the society through donation and charity events.

Introduction:

CSR is a growing concept around the world. It frequently

indistinguishable from similar concepts such as corporate sustainable

development, corporate responsibility and corporate citizenship.CSR has

no consensus definition. Many people believe it to be the private sectors

way of integrating the economic, social and environmental imperative of

their activities. From this view point, CSR closely resemble the conceptof sustainable dent and the so called triple bottom line. The term was

invented by John Ellenton in his 19988 book, Cannibals forms: the triple

bottom line of 21st century business. It represents the net profits from
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economic, environmental and social activities of the public corporation

during the reporting period.

CSR and Ethical Behavior:

CSR define as the ethical behavior of a company towards the

society manifests itself in the form of such programs initiated by profit

oriented oragnisation.CSR has become increasingly prominent in the

Indian corporate Scenario ,because organizations have realized that

besides their business, it is also vital to build trustworthy and sustainable

relationships with the community at large.

CSR Today:

Today CSR in India has gone beyond merely Charity and

donations and is approached in a more organized fashion. It has become

an integral part of the corporate strategy. Companies have CSR teams

that devise specific policies, strategy and goals for their CSRProgramme and set aside budgets to support them. The Green paper by

the commission of the European Communities identifies two main

dimensions of CSR, an Internal dimension relating to practices internal

to the company and external dimension involving the external stake

holders.Extenal Dimension include local Community, Business Partner.

Internal dimension include Employee empowerment, Better Information

flow, Balance between Work & Life.

Some recent activities undertaken by different FM players bothnational and region include. Tomato FM had come up with cleanliness

drive, disaster prevention and management and even observed a road
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safety week.FM partnered with UNFDA for the laadli Media Awards

and held numerous completions on world environment Day.

Radio Chocolate has a programmer called Meri Awazsuno , Re

FM has the Bajaao for a Cause are the programmer where it try to makethe people aware about social activities and responsibility as well as

participating in the programmer for a social cause.

WHY DO FM PLAYERS ENGAGE IN CSR?

1. Medium closely connects with Society.

2. Active Behavior Change in young mass.

3. Greater Interaction with the listener.

4. Building Customer Loyalty based on distinctive ethical values.

5. Building a strong bond with the city.

6. More responsibility role than just Pure Entertainment.

1. Medium closely Connect with Society: As the FM radio Closelyassociated with the life of people so it tries to make the CSR as the

medium through which they can touch the heart of the people directly

Red FM, Mumbai has conducted a programme called Bajate Raho

.The attitude has rolled out an extensive had to help mumbaikars to deal

with the Monsoon. Vote forBoat through programme it tries to reach

the heart of the audience while their locality is flooded in a downpour

this year.

2. Active behavior change in young mass: Arjun Singhnation

Marketing head and Mumbai station head Red FM say (Bajaao for a


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cause Red FM CSR aim stands for not only raising rescue but also

driving action towards the behavioral change of the young mass.

3. Greater Interaction with the Listener: It a greater Interaction

medium of society Big FM Suno Sunao life Banao they meant aboutonly frivolous entertainment but entertainment with a cause.Lastyear

they had 200 Families as Monsoon wanders whom they called big

mumbaikars and who gave weather updated from their localities .they

are acting like a medium or platform for Society.

4. Building Customer Loyalty based on distinctive ethical values:

FM radio stations tries to touch the ethical values society .Big 92.7 FM

on GandhiJayanti, hasted a daylong activity to remind people that the

spirit of Gandhigiri needed to be applied to their everyday life especially

while traveling on roads. Their objective is to exchange of ideas on how

to prevent accident and make the city of joy and a safe heaven for

commuter. Through this idea Big-92.7 nationally tries to touch the heart

of the society but also making customer locality towards their stations.

5. Building a strong bond with the city: To create a brand awarenesswhich is the reason as some station go for very specific campaigns

around the city for CSR activities to build a strong bond with the city

like Hemet with FM may attract people to wear helmet while driving.

6. More Responsible Role than just pure entertainment: Big 92.7

FM Programme Road safety on act reminds people that the spirit

of Gandhigiri needed to be applied to their everyday life especially while

traveling on roads. Their objective is to exchange of ideas on how toprevent accident.


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Conclusion:

We can say that there is a growing awareness of the importance of

CSR in FM Sector. In FM sector, improving the company's image is the

basic reason of CSR. Secondly, the sponsorships and on the other handin determining the CSR policies, the general public opinion is the most

important source. Moreover, the respondent companies mostly have the

formal tools for measuring the effectiveness of CSR activities, but

mostly they use public image surveys


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Chapter 9

CEO of Radio Mirchi

Prashant Panday

Deputy CEO- Radio Mirchi has been promoted as Chief ExecutiveOfficerENIL (Radio Mirchi) effective 2

ndAugust 07. Mr. Parigi

continues to be the Managing Director of the Group.

Prashant Panday has been with Radio Mirchi right from inception.He has several achievements to his credits including roll out ofphase II radio stations of the company.


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By virtue of his leadership style he has lead managed Managersfrom different backgrounds to make the brand, Radio Mirchi

Indias most popular FM radio brand.

Prashant Panday, the new CEO of ENIL, said I am lookingforward to the new challenges and responsibilities as CEO. In my

new role, along with the support of my team, I will endeavor to

make Radio Mirchi a household brand name across the length and

breadth of India.

Prashant holds a Bachelors Degree in Electronics andCommunications Engineering from Gujarat University.

Post Graduate Diploma in Management from the Indian Institute ofManagement, Bangalore.

Prior to joining Radio Mirchi Company, he was Director(Marketing) for Modi Revlon Limited India operations.

He worked with Hindustan Lever Limited, Frito Lay India, MudraCommunications and Citibank.

He has 17 years of experience in sales, marketing and advertisingindustries and has also held other senior positions.
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Chapter 5:

GLOSSARY AND BIBLIOGRAPHY

FM: Frequency modulationFM band: frequency bandVHF: Very High FrequencyThe instantaneous deviation of the transmitter carrier frequency

due to the stereo audio and pilot tone (at 10% modulation) is:

fp: frequency of the pilot tone

GPRS: General Packet Radio ServiceTransmitter: the transmitter takes some sort of a message (sound,

voice, picture) and encodes it into a sine wave and transmits it

with radio waves.

Receiver: receives the radio waves and decodes the message fromthe sine wave it receives.

Antennas: Both transmitter and receiver use antennas to radiateand capture the radio signal.

Frequency: the number of times a sine wave oscillates up anddown per second. When you listen to an AM radio broadcast, your

radio is tuning in to a sine wave with a frequency of around

1,000,000 cycles per second (cycles per second is also known as

hertz). For example, 680 on the AM dial is 680,000 cycles per

second. FM radio signals are operating in the range of 100,000,000

hertz, so 101.5 on the FM dial is a transmitter generating a sine

wave at 101,500,000 cycles per second.


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iii. http://www.afcn.org/iv. http://freenetworks.org/moin/index.cgi/v. http://www.communitywireless.org/

vi. http://www.authorstream.com/Presentation/satishdara-154879-fm-radio-marketing-mkt-education/

vii. Auto Radio Service Information | eHow.comhttp://www.ehow.com/facts_7709784_auto-

radioserviceinformation.html#ixzz1GZVhDFAd

viii. http://www.radiomirchi.com
http://www.authorstream.com/Presentation/satishdara-154879-fm-radio-marketing-mkt-education/http://www.authorstream.com/Presentation/satishdara-154879-fm-radio-marketing-mkt-education/http://www.ehow.com/facts_7709784_auto-radio-service-information.html#ixzz1GZVhDFAdhttp://www.ehow.com/facts_7709784_auto-radioserviceinformation.html#ixzz1GZVhDFAdhttp://www.ehow.com/facts_7709784_auto-radioserviceinformation.html#ixzz1GZVhDFAdhttp://www.radiomirchi.com/http://www.radiomirchi.com/http://www.ehow.com/facts_7709784_auto-radioserviceinformation.html#ixzz1GZVhDFAdhttp://www.ehow.com/facts_7709784_auto-radioserviceinformation.html#ixzz1GZVhDFAdhttp://www.ehow.com/facts_7709784_auto-radio-service-information.html#ixzz1GZVhDFAdhttp://www.authorstream.com/Presentation/satishdara-154879-fm-radio-marketing-mkt-education/http://www.authorstream.com/Presentation/satishdara-154879-fm-radio-marketing-mkt-education/

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