Fm New Media Solutions 1 0

PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.

DATE: © 2009 Filemobile Inc.

Emerging New Media Solutions

Product & Solutions Overview



Overview •  New and social media is supporting the development of emerging

marketing tactics in many areas •  This includes new ways to engage users including:

–  User generated content –  UGC contests –  Social networking –  Enhanced social activities (e.g. points, levels, virtual prizing) –  Facebook Connect and OpenID –  Content ‘media mixers’ –  Mobile –  Social ads –  Flash games

•  Additional details are included for: –  Media Mixers –  Mobile



Media Mixer: Easy to create content •  Easy to use

•  Create content lineups

•  Add and arrange content

•  Include video, audio, images

•  Include commercial and UGC

•  Include video, audio, images

•  Include commercial content and UGC



Media Mixer: Instantly publish and share •  Easy to publish and share

•  Extend to blogs and social networks

•  View other submissions

•  Include most recent, most popular, editor’s picks

•  Include comments, voting and rating



Editing   Easy to use flash editing interface   Display multiple categories or channels of

content   Multiple audio tracks   Quick playback of mash-up clips   “My clips” lets users manage their favorite

assets   Organize assets by photo, video, audio   Cut editing lets you trim your clips

Media Mixer: Features

Viewing and Publishing   White label templates or APIs   Multimedia comments   UGC upload   Favorites, share, send to friend

Viewing and Publishing (continued)   Fully configurable design   Photo, video, audio and text display   User registration, login and profiles   Mobile and webcam options   Voting and rating   Configuration for contest rules   Most popular, most recent, Editor’s picks   Media galleries, players and viral widgets

to display entries   Share features for including content on

social networks and blogs   Moderation interface and tools   Organize content in a variety of ways

including channels, categories, collections   Reporting and analytics



Mobile: iPhone and Blackberry UGC apps •  Distribute media and ads

•  Collect UGC photos, videos, text

•  Mix mobile and web content

•  Manage and moderate content

•  Create on-deck brand presence



Collect content and users   Register / Login - allow user to register

(e.g. for a UGC contest)   Splash screens / calls to action (while app

loads)   Integration with device camera and picture

database (e.g. user friendly way to submit photos via mobile)

  Integration with device GPS capabilities (e.g. iPhone submissions would include geo-tagging data for mapping ... this is already the case when iPhone owners submit content via email for example)

  Entering related text (e.g. title, description, tags) and related meta data (e.g. timestamp)

Mobile: Features Manage and View Content   Ability to offer 'editing features' to allow

user to 'crop' pictures before sending (e.g. for contests, avatars, etc.)

  Allow users to Upload from photo database

  Allow users to Edit / Delete previously submitted entries

  Map 'mashup' on the device (e.g. viewing 'Torch relay entries on device by geography)

  Mobile version of web sites - take any site powered by Media Factory and 'mobilize' it for viewing on the device browser

Documents

Fm New Media Solutions 1 0