D I A M O N D B U Y I N G G U I D E

Choosing a diamond engagement r ing is one of the most enjoyable and

memorable experiences in preparation to a couples wedding. As an

enduring symbol of love and commitment, a diamond ring wil l be

uniquely special for a l i fetime.

When buying a diamond, consider al l of its unique characterist ics. It is

real ly helpful to know about the 4Cs the universal diamond

classification and grading system.

The combination of a diamonds cut, color, clarity and carat are what

give a diamond its unique personal ity, forming the basis for its

valuation. While every diamond can be described by its particular

combination of the 4Cs, its exceptional beauty is much more than a l ist

of characterist ics, because every diamond is a unique inimitable

miracle of nature.

Forevermark are masters in the art of selection, each and every

Forevermark diamond has been careful ly handpicked, giving you peace

of mind that no matter which Forevermark diamond you choose, you

wil l always be selecting a truly special diamond.

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C A R AT

C U T

2 CTS200 pts

1 CTS100 pts

0.75 CTS75 pts

0.50 CTS50 pts

0.25 CTS25 pts

0.18 CTS18 pts

0.15 CTS15 pts

0.10 CTS10 pts

0.05 CTS5 pts

Carat is a measure of weight. One carat (1 ct) equals 0.20 grams and is

divided into 100 points (half a carat 0.50 ct diamond can be

described as a 50 points diamond). Forevermark diamonds are

avai lable in 0.14 carat and larger.

Cut refers to the shape of the diamond. Round, princess, oval ,

marquise, pear, emerald are some of the most famil iar. Cut is also the

factor most involved in the sparkle of a pol ished diamond. Cut is

expressed in terms of the bri l l iance, fire and scinti l lat ion of a diamond.

To maximise sparkle, a diamond must be cut to very specific

parameters of angle and dimension with a str ict attention to the

polished finish of the diamond. Each Forevermark diamond must

achieve a Very Good or Excel lent Cut standard.

E XC E L L E N T V E R Y G O O D G O O D FA I R P O O R

R O U N D P R I N C E S S M A R Q U I S E P E A R E M E R A L D

W I DT H O F TA B L E

H E I G H T O F C R O W N

D E P T H O F PAV I L I O NW E L L C U T TO O D E E P TO O S H A L L O W

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natural ly-occurring features known as inclusions provide a special

fingerprint within the diamond. Clarity measures the diamonds purity.

It refers to how free a diamond is from these t iny blemishes and

inclusions. Forevermark diamonds are avai lable from Flawless to SI2.

FL IF

F L AW L E S S A N D I N T E R N A L LY

F L AW L E S S

VVS1 VVS2

V E R Y, V E R Y S L I G H T LY I N C L U D E D

VS2VS1

V E R Y S L I G H T LY I N C L U D E D

SI2SI1

S L I G H T LY I N C L U D E D

I1 I2 I3

I N C L U D E D

S-ZRQPONMLKJIHGFED

Diamonds occur natural ly in al l colors of the rainbow. General ly, the

rarest diamonds exhibit no color at al l (apart from fancy colors).

pol ished diamonds are graded for minute variations in depth of color,

from colorless to l ight yel low and l ight brown. This is universal ly

known as the D (exceptional white) to Z ( t inted color ) color scale.

Forevermark inscribes diamonds from D to L colors as well as al l fancy

colors.

C O L O R

C L A R I T Y

C O L O R L E S S N E A R C O L O R L E S S FA I N T C O L O R V E R Y L I G H T C O L O R L I G H T C O L O R

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F O R E V E R M A R K G R A D I N G

A Forevermark Diamond Grading Report provides an accurate

assessment of the exceptional qual it ies of your Forevermark diamond,

so that you can be confident when buying.

To complement the Forevermark promise, certain Authorized

Forevermark Jewelers are able to provide a Forevermark Diamond

Grading report to present an accurate blueprint of the Cut, Colour,

Clarity and Carat of each diamond. The Forevermark Diamond Institute

uses str ict grading standards to establ ish and val idate the unique

characterist ics and special qual ity of each diamond. The Report also

features the unique identification number inscribed on the diamond

and a specifical ly designed hologram, providing reassurance that the

Diamond Grading Report is val id and genuine.

The Forevermark Diamond Grading Institute is part of the De Beers

Group which draws on 120 years of diamond expertise. Each and every

Forevermark diamond has been evaluated by leading diamond experts

who are passionate about diamonds. The Forevermark Diamond

Institute is located in Antwerp, Belgium, the world renowned center of

diamond excel lence.

For more information about anything in this Diamond Buying Guide or

to find your closest Authorized Forevermark Jeweler, please visit us at

www.Forevermark.com

F O R E V E R M A R K 2 0 1 1 . F O R E V E R M A R K A N D A R E T R A D E M A R K S O F T H E D E B E E R S G R O U P O F C O M PA N I E SWWW.FOREVERMARK .COM PA G E 4