Impresa.DGSM  HOSPITALITY  ENTERTAINMENT  AND  GUEST  ACTIVATION  SOLUTIONS    

WHEN  TV  EXPERIENCE  EXCELS    About  us  

Impresa.DGSM   is   a  multimedia   company  with  a  high   innovation  and   technology  drive,  mainly  developing  its  activities  in  the  hospitality  and  health  industries.  In  its  evolution   path,   Impresa.DGSM   has   consolidated   several   products   through  internal   development   and   third   party   products   integration.   Together   with   a    strong   research   and   development   policy,   this   strategy   allowed   the   creation   of  advanced   multimedia   solutions,   specifically   developed   to   serve   its   customers’  needs.  

Complementing   IPTV,   Video-­‐on-­‐Demand   and   the   Digital   Signage   solutions,  Impresa.DGSM  also  supply  digital  content  such  as  films,  documentaries,  news  and  series,  essential  to  improve  your  guests  experience  and  add  value  to  your  offer.  

Whenever  innovation  can  serve  a  guest,  our  system  integration  services  become  relevant.   The   customized   design   and   interactivity   of   Impresa.DGSM   products  makes  all  the  difference  when  delivering  experiences  of  excellence  to  end  users.  

 

 

 

WHY  TV  OVER  IP?  MORE  QUALITY,  MORE  INTERACTIVITY,  MORE  CONNECTIVITY  

The   hospitality   industry   has   used   Analog   TV   for   years.   Although   these   are   low  cost  and  effective  solutions,  they  present  several  limitations:  

-­‐  Obsolete   technology,   the  Switch-­‐off  deadline  of  analogic  broadcast  systems   is  already  set.  

-­‐  Low  image  quality,  specially  with  the  new  Digital  Television  Sets  (LCD;  Plasma)  that  are  already  installed  in  many  hotels.  

-­‐  Does  not  support  High  Definition  TV.  

-­‐  Complex  maintenance  and  lack  of  TV  solution  control.  

On  the  other  hand,  the  end  user  behaviour  has  changed  profoundly.  Guests  want  to   feel   “at   home”   and   access   the   same   functionalities   that   they   have   at   their  home  entertainment   systems.  The   solution   to  serve   these  end  users   is   to  offer  EPG,   VIDEO-­‐ON-­‐DEMAND,   TRIC   PLAY   (pause   and   rewind   of   live   TV),   and   other  services  specifically  designed  to  the  hospitality  industry.  

Over   all   these   advantages,   is   the   fact   that   with   IPTV   the   hotel   can  maintain   a  permanent   link  with   its  guest,  even   if   they’re  watching   television,  which  allows  the  hotel  to  send  informative  messages  or  specific  promotions  in  footnotes.  

As  a  result,  the  hotels  will  increase  their  revenues,  creating  a  differentiated  offer  

of  a  premium  television  system,  promoting  the  loyalty  of  their  guests.  

THE  SOLUTION  

Digital  Television  over  IP  

The   system   includes   a   set   of  antennas   for   satellite   reception  with   4   exits   LNB  ́s,   signal   transport  over   RG11   coax   to   the   hotel  datacentre.  

In   the   datacentre   the   solution   is  installed   in  a  rack  where  the  active  components   are   set   –   The   multi-­‐switch   DVB-­‐S,   the   IPTV   gateways,  the  application  server  and  the  VOD  server.  

In   the   room,   or   in   the   common  areas,   all   television   sets   are  equipped  with  a   Set-­‐top-­‐box   (STB),  connected   to   the   IP   network   by   a  CAT5  or  CAT6  cable  ended  in  a  RJ45  and  connected  to  the  television  set  by  HDMI.  

The   user   interaction   is   made   with  an   IR   remote   control   IR.   The   STB  captures  the  channel  multicast  and  presents  it  in  the  television  set.  

The   same   remote   control   is   used  for  both  the  STB  and  the  television  set.    

The   whole   system   is   remotely  monitored   by   Impresa.DGSM,  through   a   safe   WAN   link,   for  maintenance   and   diagnose   of   the  solution  functional  status.  

 

 

 

   

SOLUTION  FUNCTIONALITIES  

Interactive  Services  

The   solution   includes   a   central  server   to   store   the   content,   and   a  Portal   server   to   attend   the  visualization   requests.   This   last  server   controls   the   whole   solution  and   the   communication   between  the   solution   and   the   hotel  information   system   through   its  standard  interfaces.  

The   solution   works   over   IP,   which  means  that  it  is  necessary  to  ensure  the   connectivity   in   all   rooms   and  relevant  communal  areas.    

The   end-­‐user,   interacting   with   the  remote   control,   can   browse  through   the   different   Portal   pages  that  are  visible  in  the  television  set,  accessing  information,  free  content  or   paid   content   described   latter   in  this  document.    

The   whole   system   is   remotely  monitored   by   Impresa.DGSM  through  a  safe  WAN  connection  for  maintenance,   diagnose,   and  content  upload.    

 

 

 

In-­‐Room-­‐Entertainment  

The   guest   visualization   component   of   the  solution   is   based   in   a   Portal,   allowing   an  easy   configuration   and   adaptation   to   the  hotel  requests.    

This   way,   the   hotels   together   with  Impresa.DGSM,   can   configure   each   screen  the  way   it  better   fits   its  needs,  aligning   the  image  and  the  services  offered  to  the  hotel  occupation  profile  and  customer  segment.    

The   Portal   pages   exhibit   to   the   end-­‐user   in  the   television   set   can   be   partially  personalized  and  approved  by  the  hotels.  All  services   offered   (account,   news,   flight  information,   etc.)   will   always   have   a   prior  approval  from  the  hotel.    

The   solution   has   some   very   innovative  characteristics   when   compared   with   other  platforms,   being   its   main   goal   to   minimize  the   effort   developed   by   the   hotel   in  interacting   with   its   guests   and   monetizing  the  content  and  Internet  the  business.    

On   top   the   full   integration   with   the   hotel  BackOffice,   which   allows   the   integrated  invoicing   of   the   services   and   the  visualization  of  the  invoices  in  the  television  set,   the   solution   also   facilitates   a   local  BackOffice   to  upload  specific  hotel  content.  It   is   also   possible   for   the   hotel   to   retrieve  reports   from   the   system   on   content  consumption.  

The   Portal,   and   all   associated   services   can  have  different  configurations  according  with  the   different   end-­‐user   segments   occupying  the  rooms.    

Through   check-­‐in,   and   based   on   the  identification   of   the   client   by   the  receptionist,  the  solution  will  offer  the  client  information   and   content   adapted   to   its  needs.   This  will   allow   the  hotel   to  optimize  its  offer  and  better  satisfy  its  guests  needs.  

 

     

 

  Services  available  in  the  solution  through  the  Portal  

ü Welcome  screen  ü Hotel  

§ Information  on  the  hotel  and  its  services  –  static  pages  with  some  information  sourced  by  the  backoffice  (e.g.  the  SPA  price  or  the  restaurant  menus)  

§ Transactional  services  − Room  Service  /  other  bookings  (SPA,  Tee  Time,  etc.),  pages  drawn  with  the  

hotel  and  mainly  fed  by  the  BackOffice.  − Products  Cross-­‐Selling  (e.g.  Tee  Time  +  SPA  session)  

§ Billing  account  § Mailbox  with  messages  to  the  guest  

ü Information    § Weather  § Google  news    § Flight  schedule  

ü Your  Group  § Information  about  the  congress/conference  that  the  guest  is  attending  § Information  on  the  golf  tournament  that  guest  is  participating    § Other  information  that  the  group  wishes  to  share    

ü Video  on  Demand    § Cartoons  /  Comedy  /  Action  /  Romance  /  Drama  /  Adults  § Cross-­‐Selling  of  hotel  products  on  the  content  purchasing  (actions  to  be  

developed  together  with  the  hotel  and  launched  by  IMPRESA.DGSM)  

 

                             

 

 

 

 

 

 Room  Status  From  the  television  set  it  is  possible  for  the  housekeeping  to  inform  the  reception  on   the  cleaning  status  of  each   room.   From   now   on,   this  information  will  be  available  on  real  time.    

Mini-­‐Bar  To   debit   mini-­‐bar   from   the  television  set   is  now  a  reality.  With  this   functionality   the   hotel  effectively   controls   its   guests  consumptions.    

Maintenance  With   this   functionality   the  housekeeping   teams   can,   in   real  time,   inform   the   maintenance  department   so   that   all   necessary  activities   can   be   executed   in   a  faster  way.    

Hotel  

Area  exclusively  dedicated  to  the  hotel.  In  this  area  the  hotel  will  exploit  all  the  advantages  of  the  solution  and  promote  its  services  and  infrastructures  in  a  dynamic  way,  interacting  with  the  customers  in  an  effective  approach.    

It   will   be   delivered   to   the   hotel   a   very   user-­‐friendly   BackOffice,   where   all   relevant  information  will  be  put  online.  With  this  solution  the  hotel  will  reduce  its  production  costs  on  information  relative  to  the  hotel  activities.    

Promotions,  incentives  to  product  acquisition,  and  information,  will  freely  flow  within  this  area  fully  dedicated  to  the  hotel.    

The  Group  area   is   a   value  added   service   since   it  will   increase   the  corporate   clients   value  offer.   From   this   area   the   hotel   will   share   with   its   clients   all   information   related   to   the  meetings  they  are  attending  –  schedules,  venues,  meeting  contents  and  any  other  relevant  content.  

The  hotel  services  area  will  have  a  terrific  impact  in  the  daily  performance  of  the  hotel.  The  solution   incorporates   several   functionalities   that   will   increase   the   efficiency   of   the   daily  management   of   the   hotel,   such   as   an   area   where,   from   the   television   set,   the  housekeeping  manager  can  input  information  into  the  central  BackOffice.    

 

 Base  content  model  

60  “Hollywood”  Films  20  Adult  Films  

Minimum   film   update:   Two   per  month.  

Current   Languages   (content   and  portal):    

Country  of  origin  (English);    French    Spanish  German  

When  the  guest  chooses  the  portal  language,   the   respective   film  version   will   automatically   be  retrieved.    

The   films   are   divided   in   seven  distinct  categories:  

ü Still  in  theatres  ü Action/Adventure    ü Comedy  ü Cult/Classics  ü Drama/Romance    ü Cartoons  ü Adults  

 

Information  

In   the   information   area   the   guests   will   access   a   cast   number   of   real   time  information.    

Impresa.DGSM  will  supply  content  from  Google  News  and  any  other  sources  of  information  so  the  guest  can  be  informed  of  what’s  happening  in  the  world  and  particularly  around  the  hotel.    

Functions  such  as  weather,  touristic  circuits,  hotel  surroundings,  will  be  available  to   the   guest.   The   solution   also   supplies   access   to   a   limited   number   of   radio  stations.  

 

Video  on  Demand  

The   solution   of   digital   video   content   distribution   includes   the   offer   of  Video-­‐On-­‐Demand.  

Impresa.DGSM   proposal   includes   the   content   licencing   of   films,   series   and  musical  concerts.  With  this  offer,  all  necessary  conditions  for  the  success  of  the  VOD  business  are  ensured.    

 

COMPATIBILITY  AND  CERTIFICATION  

The   solution   is   fully   compatible   with   the   majority   of   the   television   operators’   satellite   signal   transmissions.   All   components   were   fully   tested  demonstrating  optimal  performance  under  very  strict  rules.  

All  components  used  are  SmartDTV  and  Nagravision  certified.    

 

 

   

 

WHEN  TV  EXPERIENCE  EXCELS  A  company  dedicated  to  add  value  to  its  clients’  guests.  

 

Impresa.DGSM  

Rua  Calvet  Magalhães,  242,    Edificio  S.  Francisco  de  Sales  

2770  –  022  Paço  de  Arcos  

Portugal  

Tel:  +351  214  544  000  

REFERENCES