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•Global leader in upcycling of waste cardboard
• We convert low value waste streams of major organisations into high value products
•Huge financial and environmental saving
•Major clients demanding our services
•£1m invested to date
•Raising £2m to capitalise on this unique opportunity
•Expressions of interest for first £1m already received
FluteOffice - Introduction
1
we take this
and make this
FluteOffice
2
FluteOffice
• Valuable businesses are being built off the upcycling of waste
• According to Frost & Sullivan:
• The upcycling of waste is a ‘mega trend’ of the next five years
• Leaders will emerge in the different domains (environment & building; energy and power; automation & transport; chemicals; materials; food)
• FluteOffice is the leader in upcycling of cardboard waste – a very big waste stream
• FluteOffice is positioned at the heart of the rapidly emerging circular economy
FluteOffice Background
First mover advantage in a market sector set for explosive growth 3
FluteOffice FluteOffice Cardboard waste value chain
Paper
manufacturer
Manufacturer /
packer / filler
Converter
Corrugated
board
manufacturer Retailer or
business
customer
Distribution
centre
Waste collection
centre
Forestry
products
FluteOffice
facility
Original
assembly
Refurbishment /
re-manufacture
20%
80%
Low value chain: recycling High value chain: upcycling
Present
Future Closed loop
4 FluteOffice creates a completely new and sustainable loop in the cardboard waste value chain
Paper Desk range (3 sizes, 4 heights) ** Table range (5 sizes) **(1) Two drawer pedestal ** Storage units (2 heights) **(1) Modular storage/stool/bench (cube/rectangle) ** Star chair LED Desk lamp LED Task light Desktop accessories Room divider/wall system Workpod
Birch ply Desk divider screen ** Table range ** (1) Desk protectors ** Recycled Plastic Desk protectors ** Meeting chairs* Window blinds* Mixed Material Task chairs* Floor tiles* Wall boards/drywipe boards Computer screen arms* *Currently sourced from third parties ** Currently in production
FluteOffice FluteOffice Products (all fully sustainable)
5 Core product range almost complete and now ready for rapid extension
The Broken Model Heavy Huge amounts of extracted raw materials Expensive capital items No second hand value You’re stuck with what you’ve bought Long lead times Impossible to customise Expensive to re-configure 1.2m desks p.a end up in landfill
The FluteOffice Solution Lightweight 100% sustainable materials Reduced capital cost with leasing options We buy it back Totally flexible – change any time Rapid delivery Anything you want Simple to re-configure Enjoys everlasting life!
FluteOffice Clear differentiation
6 Does everything a conventional product does with none of the drawbacks
• Office furniture, shopfitting and exhibition markets have one thing in common: majority is made from mixed materials and currently not recycled
• Future European legislation on sustainable public procurement likely to accelerate the concept of upcycling
• Most furniture manufacturers designing for longevity but customers using products for less than six years on average – and declining
• Business models evolving to more flexible working
• Total addressable market (selected parts of office furniture, shopfitting, exhibitions) £billion:
– UK 1 – Europe 7 – North America 11 – Asia Pacific 6 – Rest of World 9
FluteOffice FluteOffice The market
7 Global opportunity is huge and model can be easily transferred
FluteOffice FluteOffice Main competitive threats
Converters / packaging
companies
Furniture
manufacturers
FM
companies
Cardboard
manufacturers
FluteOffice
• Packaging companies will be best placed to understand the value add opportunity of upcycling and have skills that could be upgraded to compete
• FM companies currently interested in refurbishment could migrate to upcycling
• Furniture manufacturers could offer re-manufacturing services for their products
• Cardboard manufacturers could try to compete once Flute’s higher margins are visible
8 The motivation for others to compete will only emerge slowly
• First genuine mover in the “closed loop” for furniture with added value of waste upcycling
• Unique design and prototyping experience, knowledge and capability
• IP Protection and Patents in place over key designs and technology
• Control over manufacturing process
• New entrants would have to develop skill in furniture design, paper engineering and precision cardboard construction
• Strong relationships with and gateways to key clients
FluteOffice FluteOffice Barriers to competitor activity
9 FluteOffice’s head start will enable it to command the high ground and diversify from an enviable position of strength
TARGET CUSTOMERS
Big generators of cardboard waste and committed to closed loop purchasing – M&S, NHS, Kingfisher, Philips, Cisco, Unilever, BT, HP, Veolia, Vodafone, Mace, Carillion
CHANNELS TO MARKET
Direct to the biggest organisations like NHS
Via facilities management companies like Helistrat (M&S) and Mitie
Via construction industry supply specialists like TCi
Via office supplies companies like Staples, Commercial Group, Viking
Retail via Heals, John Lewis, B&Q
Overseas agents in Germany, Netherlands, Australia
TACTICS
Bed-in with small number of exemplar clients and use them to help us broadcast our message to the market – WORKING IN PARTNERSHIP WITH NHS / M&S
FluteOffice FluteOffice Marketing strategy
10 FluteOffice does not need to spend large sums on advertising and trawling for new customers
Marks & Spencer Stockley Park HQ
Kettering NHS Trust Medical Records
Office
Costa Coffee Paris HQ
European Medical Journal
European Medical Journal
Tribal DDB London
European Medical Journal
Kettering General Hospital
Administration Offices
Futerra Media London
Fairfood International
Waterloo
More than 2,000 people in 75 organisations already work at FluteOffice desks
£100k grant from
Innovate UK
Winner of the prestigious FIRA Innovation Award
Retail range for sale in M&S, Heals and
Made.com
Rod Fountain Founder & CEO
Mary Dorrington Ward Founder & Creative Director
Esmael Teixeira COO
Cameron Fry Lead Designer
Kim Dutfield Manufacturing Advisor
Dr. Martin Blake Strategic Advisor
Bob Latham Paper Industry Advisor
FluteOffice Management & Advisors
Ross Irvine CFO
22 FluteOffice team is highly experienced and well supported by market leading experts
Financial forecast
FluteOffice FluteOffice
Year 1 Year 2 Year 3 Year 4 Year 5
Sales vol (units) 17,000 66,000 106,000 172,000 278,000
Turnover £1.5m £5.9m £10.1m £16.4m £26.5m
Gross profit £0.3m £2.4m £4.6m £7.5m £12.2m
Overhead £1.1m £1.7m £2.3m £3.8m £6.1m
Profit(Loss) before Tax -£0.8m £0.6m £2.3m £3.8m £6.1m
GP % sales 21% 40% 46% 46% 46%
EBITDA £-0.7m £0.9m £2.8m £4.3m £6.6m
The Company is seeking to raise £2m for a 28.57% equity stake
Have now received firm expressions of interest for £1m
Main uses of funding:
– Move to new premises to allow volume production
– Invest in equipment to streamline production and design processes
– Employ key staff to support growth, particularly for manufacturing, sales operation and design resource
– Working capital
FluteOffice Investment
24
• First mover and disrupter in mega trend industry of waste upcycling
• Unrivalled experience in cardboard design, technology and prototyping
• Unique opportunity to leverage market leading position with blue chip customers
•Huge and rapidly growing demand for products from high profile companies
• Multi facetted growth profile
• Strong sustainability message
• Opportunity for exciting capital returns for early investors
FluteOffice FluteOffice Summary
25 Rapid value generation achievable from a game-changing business with real traction
Better, much better, does not have to cost the earth.
FURTHER INFORMATION Rod Fountain CEO [email protected] + 44 (0) 7957 424976 FluteOffice Ltd The Studio, Gardeners Cottage, Jayes Park Courtyard, Ockley, Surrey, RH5 5RR + 44 (0) 1306 400070
www.fluteoffice.com 26