1

2020

FLUIDRA OVERVIEW

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HISTORY

July 2018Merger Fluidra-Zodiac

1896Zodiac Aeronautics founded

1969Astral ConstruccionesMetálicasfounded by the Planes, Serra, Corbera and Garrigós families

1974Polaris brand enters the market

1996Zodiacacquires Baracuda

2006Polaris andZodiac come together

2007Jandy and Zodiac come together

80s & 90sConsolidating in Spain and international expansion

1998Astral Groupis formed

2001Banco Sabadell acquires 20% of the share capital

2002-2006International growth continues

2008Zodiac acquires Cover-Pools

2013Zodiac focuses on Pool Business

2016Carlyle sells Zodiac to Rhône

2007Fluidrabecomes a listed company

2008 – 2013Fluidramakes the most of the crisis to reinvent itself

2016FundacióFluidra is founded

2019Company celebrates 50th anniversary

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KEY FIGURES

5,500Workforce

+45Countries With

Subsidiary

+140Sales Branches

34Production Centers

€ + 1,900 MCapitalisation

€ 1,368 MNet Sales

€ 244 M*Ebitda

* Pro-forma FY 2019

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Continuous Improvement

OUR PHILOSOPHY, MISSION, VISION & VALUES

People Plan

Process

We create the perfect pool and wellness

experience

“We want to be the BEST choice for our

customers”

–ELOI PLANES, Executive Chairman

Passion for Success

Honesty & Trust

Teamwork 1+1>2

Learn & Adapt

Excellence & Innovation

Customer Collaboration

Our Values

Philosophy Mission Vision Values

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OUR MISSION DEFINED BY STAKEHOLDERS

We Create The Perfect Pool & Wellness Experience

End UserWe create the perfect pool and wellness experience to enhance comfort, enjoyment and peace of mind.

EmployeeWe provide a great place to work where employees can realize their full potential and be recognized.

Planet / SocietyWe commit to use sustainable products and practices to protect future generations.

CustomerWe help grow their business by providing innovative quality products and services.

SupplierWe develop strong partnerships through innovation, quality, service level and cost.

ShareholderWe generate sustainable value within an ethical business and financial environment.

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VALUES-DRIVEN CULTURE

Passion for Success

We are committed, accountable and consistent

Honesty & TrustWe are honest, transparent

and accessible

Teamwork 1+1>2

We are humble and inclusive

Learn & AdaptWe are open minded, flexible and positive

Excellence & Innovation

We continuously improve and aim to be the best

Customer Collaboration

We add value for our users and customers

Our Values

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ATTRACTIVE INDUSTRY

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HIGHLY ATTRACTIVE MARKET WITH TWO GROWTH DRIVERS

Maintenance & Replacement Of

Components

Year 1

Construction Of Pool

Year 10 Year 20

Consumable Usage

Remodel

(Varies depending on use and construction type)

(2) Aftermarket(1) New Build

Life of Pool & Renewal Cycle

Sources: Internal estimates based on external sources (news, company annual reports & presentations, and reports & publications from trade groups)

• Worldwide installed pool base: 16 million pools (residential)

• Market #1: USA with 5.2m inground pools• Market #2: France with 1.3m inground pools• Market #3: Spain with 1.1m inground pools

• Total volume: 80% Residential / 20% Commercial

• Double engine market:• (2) recurrent business “aftermarket” fed by (1) new

construction• Stability: Recurrent Aftermarket accounts for 70% of

our business / New Build only 30%• Steady growth: New Builds increase Aftermarket

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HIGHLY ATTRACTIVE MARKET WITH TWO GROWTH DRIVERS

Sources: Internal estimates based on external sources (news, company annual reports & presentations, and reports & publications from trade groups)

• Fluidra leads in a €7.1b industry with 18% share and room to grow

• Growing and resilient market with strong fundamentals

• Long-term market growth CAGR: 5%

• Steadily increasing pool base (2% unit CAGR)

• New build growing but still well below pre-crisis level

Estimated Annual Market Growth Range

Annual Range of Growth

~1.5% –2.5%

~1.5% –2%

Average Ticket

Growth

Installed Pool Base

New Build Growth

~1% –1.5%

~4% – 6%

Long Term Average

==

~7%

~3%

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GLOBAL LEADER

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GLOBAL LEADERSHIP LEVERAGING A UNIQUE AND POWERFUL PLATFORM

Broadest geographic footprint with business model adapted to each market

Expansive product offering drives growth and expands addressable market

Globally recognized brands allow for market segmentation and channel optimization

Proven track record of best practices that deliver sales and operational excellence

Strong culture and team committed to sustainable industry leadership

Core competency in innovation defends market position and drives future growth

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Split of Turnover

A GLOBAL POWERHOUSE

Own Sales SubsidiaryProduction CenterHeadquarter in Sabadell (Barcelona, Spain)

No. Of Countries

% of Global Installed Pool Base

Top 3

16

53%

#1

30

40%

Total

46

93%

+

+

=

=

20% 31%

49%

Rest of the World

North America

Europe

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RESIDENTIAL POOL

1. Internet of Things (IoT)2. Pool Ladders and Showers3. Fire Features4. Cleaning Accessories5. Efficient Heaters6. Valves7. Filters8. Disinfection9. Energy Efficient Pumps10.Water Care11.Pool Cleaners12.White Goods13.Energy Efficient Pool Covers14.Efficient Lighting

75,000+ items from entry level manual cleaners to large filters; expansive product offering drives growth

1

5

4

3

2

6

89

1011

12

13

14

7

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COMMERCIAL POOL & WELLNESS

Fluidra Engineering Services, the best global player offering turn-key projects

Project Management

PreliminaryDesign CustomerCustomer

Prescription Manufacturing

ExecutiveProject Design

1515

GLOBALLY RECOGNIZED BRANDS ALLOW FOR CHANNEL OPTIMIZATION

6 out of the 10 most iconic industry brands

Pool Pro

Platform

Product Specific

Omni-Channel

Mass Market / Internet

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CORE COMPETENCY IN PRODUCT DEVELOPMENT DRIVES FUTURE GROWTH

Cleaners Pumps & Filters HeatingWater Care Adjacent Internet of Things

Excellence In InnovationProven history of innovation helps us outgrow the market

Robust product road map• Improving quality and user experience• Technology focused on increasing

energy efficiency and sustainability• Global range expansion• Industry leader in connected pools (IoT)

R&D capability with >200 engineers and >1,100 patents

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FOCUSED ON QUALITY

Continuous Improvement

• Field reports• Quality alerts• Statistical analysis• Technical bulletins

• Engineering qualifications• Incoming inspections• Process audits• Out-of-box audits

• Employee selection• Detailed training• Product certification• Extensive cross-training

Delivering the “perfect pool experience”

People Investment Process Capital

Investment

Quality is fundamental to Fluidra’s

success

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…TRANSLATES INTO ADVANTAGES FOR OUR CUSTOMERS

CollaborateListen to the user and customer, and act on

their needs

AdaptCreate a tailored local

market presence focused on our

customers’ success

DevelopContinually develop a comprehensive range of innovative products

and services

DeliverLead the industry on

quality through world-class manufacturing and on-time & full delivery

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BRIGHT FUTURE

2020

FOUR PILLARS OF OUR STRATEGY

Accelerate growth in North America

Leverage platform in Europe and

Southern Hemisphere

Increase penetration of commercial pools in

emerging markets

Improve margin via operational excellence

and integration synergies

CUSTOMER

1st

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FUTURE OUTLOOK

Sustained leadership to create a “perfect

experience” for allour stakeholders

Resilient & growing industry

Innovative qualityproducts ● Leading

internationalplatform ● Values-

driven culture ●Clear plan

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THANK YOU!Fluidra@Fluidra Fluidra Group