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Media presentation of FLOWS :: Endurance Journal. Themes, target-audience, content and the team.
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presentationJune 2016
The power to withstand pain or hardships; the
ability or strength tocontinue despite fatigue,
stress or other adverse conditions.
en dur ance (noun)::
More than a news website: we represent a new concept in sharing endurance sports related content. We believe in a merging of website and social network as a way to connect athletes and sports’ enthusiasts to the best content producers.
We are an international Brazilian-based media, sharing visual and editorial content of unrivaled quality.
We create opportunities for Brazilian athletes and professionals to become known abroad, as well as open the doors of the national market for international companies from the sports industry.
Our project is built upon five pillars:
Winning
Fueling Learning
Overcoming
Sharing
FLOWS
Fueling represents the concept of eating with purpose, nourishing the body with the most efficient nutrients for timely goals. We offer recipes and tips for athletes who can have a power to boost your results.
We believe we are capable of making the world better by motivating people tobecome better individuals. We make visual and editorial content that is both beautiful and conceptual, for we trust the power of images to tell and spread sports’ inspirational stories.
Race reports doesn’t always have to be the same. We encourage event organizers to personalize themes and focuses, allowing for each event to showcase their most prominent assets .Thus we add value to the brand by offering high quality institutional content.
We believe we are capable of making the world better by motivating people tobecome better individuals. We make visual and editorial content that is both beautiful and conceptual, for we trust the power of images to tell and spread sports’ inspirational stories.
The more intense the flow of ideas, the most fertile environment for innovation.We are the first social media dedicated exclusively to endurance sports content. Our goal is share experiences and to promote the quest for continuous improvement.
Knowledge is fluid: dynamic, adaptable, moving freely in every direction. We produce and share only relevant and reliable content to our users, working to become a benchmark in knowledgegeneration and to effectively improve people’s lives and their relationship with sports.
VISUAL CONTENT
(Source: NeoMam Studios)
70% of all sensitive receptors are in the eyes
Nearly 50% of the brain is involved in visual
processing
400% in literature (since 1990)
9900% on the internet (since 2007)
142% in newspapers (1985-1994)
Increase in visualized information
On average, people read only 28% of the words in
each visit
We are exposed to 5x more information today than in 1986
time that we need to give make sense of an image
People following directions with text and illustrations do 328% better than people following text-only instructions
The use of colors and illustrations increase the willingness to read by 80%
< 0.1seg
TARGET AUDIENCE
Mostly male (65-70%)
Sports enthusiast
Highly educated (+50% College
Degree)
Meticulous costumer – researches about products before buying and makes his decisions
1 2 3Affluent 84% A/B+
Trendmaker18-45 years-old
Highly onnected
Influencer
Heavy user - Mobile
We live in a completely connected world, so it wouldn’t make sense to expect that great content would be restricted to our own platform.
We work by integrating multiple social networks, sharing content on Facebook, Instagram, and the likes. Our social media marketing actions are devised having in mind each media’s target audience and functionalities, so we get the best out of every idea.
Mídias Sociais
Newsletter& Content MktWe send-out a weekly, theme-personalized, newsletter to our athlete database with the week’s most visualized content. By offering relevant content, we engage our target audience and clear the way to convert qualified leads.
Cost per lead in Inbound Mkt is 62% lower than in Outbound
93% of shopping start with an online research
Lead nourishing accounts for an average 50% more sales at a 33% lower cost
(Source: Clint.Digital 2016)
Quem somos
Ana Lidia BorbaBusiness & Content ManagerTriatleta Profissional est. 2008Produção de Conteúdo para Mídia Especializada est. 2010Consultoria para Eventos Esportivos est. 2010Cobertura do Ironman World Championship est. 2012+55 48 99963 [email protected]
Romulo CruzPhoto & Video Director
Triatleta Amador est. 2010Produção de Conteúdo para Mídia Especializada est. 2012
Cobertura do Ironman World Championship est. 2012+55 47 99927 7724
Allan SantosTechnology Development+55 47 99974 [email protected]
Fabiele BeckDesign Assistant
+55 48 99822 7689 [email protected]
flows journal.com
