Flowers at a GlanceDas Siegel für Fairen Handel

June 2014. For more info visit www.info.fairtrade.net

537millionStemS of

fairtradeflowerS

Sold in

2012top Selling marketSgermany, Uk, Switzerland, aUStria

emerging marketSfinland, Sweden, norway, netherlandS, france, italy

56 prodUcerorganiSationSworldwide

32

10

3

3

3

5

kenya

ecUador

zimbabwe

Ur of tanzania

ethiopia

otherS

over 50,000people who benefit

from the Sale offairtrade flowerS

1,900hectareStotal area of fairtrade flower cUltivation

The growth of Fairtrade Flowers

The first Fairtrade roses were launched in 2001 andsince then the market has grown, reflecting increasing consumer demand for sustainably grown flowers. 537 million stems of Fairtrade flowers were sold globally in 2012, representing an increase of 48 percent.This creates unprecedented benefits for flower pro­ducers and farm labourers working on certified farmsmostly in East Africa and Ecuador. In 2012, global sales generated a total Fairtrade sales revenue of 43 million euros. Over 50,000 flower workers, as well as their families and communities, have bene­fited from over 4.7 million euros in Fairtrade­premium.

€ 4,700,000in fairtrade-premiUm generated from flowerS SaleS in 2012

The benefits of Fairtrade FlowersFor farm workers ­ High labour standards and safety at work ­ Fairtrade Development Premium to invest in social and economic projects for the whole community ­ Freedom of association For producers and traders ­ To meet the increasing European retail demand for Fairtrade flowers ­ Value added through the most well­known con­ sumer label for flowers in Europe ­ A more satisfied workforce that works more efficiently For the environment ­ Sustainable farming methods ­ Strict regulations on pesticide use ­ Sustainable water use

Source countries

Countries where Fairtrade Flowers are sold