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2013 /14 pot plant PatioGerbera

Florist Holland Pot Plant Brochure

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Page 1: Florist Holland Pot Plant Brochure

2013/14pot plant

PatioGerbera

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Page 2: Florist Holland Pot Plant Brochure

IntroductionGet a taste of happiness with the most colourful indoor &outdoor pot plants on the market and their extraordinaryand truly unique features. This season Florist Holland presents the Gerbera like never seen before! You will find itall in this brand new pot plant catalogue.

Browsing through our catalogue, you will discover the manynew, frisky colours of Flori Line® pot plants and exciting sizeranges in Sundayz® outdoor pot plants. You will meet the latest editions in Patio Gerberas, including the first-ever pompon type Patio Gerbera Grand Canyon® with its enormouspurple-pink flowers.

Garvinea® is our most outstanding series, when it comes toproduct innovation. This remarkable series of sturdy gardenplants is now segmented into 4 groups, to support you incomposing the assortment that matches your specific needs.Whether you are looking for large flowers, significant flowershapes or massive flowering, you’re sure to find a Garvineathat fits your desires. The items in all segments have the samerobust features and extreme long flowering period as theclassic Garvinea, for the Power Flower seal of approval.

It all starts with the best seeds and young plants. Florist Holland has a huge passion for Gerberas, the beating heart of our business. With us you will find those stunning introductions that will leave your clients across the worldwide-eyed. We are a full service breeder and propagator, offe-ring you only the best of our innovative breeding, high qua-lity products and personal service. Through our ever-growing global network we supply our products to our valued customers all over the world. Each season we develop lots of new varieties for indoor and outdoor Gerbera pot plants,to satisfy the desire for something different and the need for even better performance.

IntroducciónObtenga un sabor felicidad con las plantas en maceta para interior y exterior más coloridas del mercado y sus extraordi-narias y únicas propiedades. Esta temporada Florist Hollandpresenta la Gerbera ¡como nunca antes la había visto! Ustedencontrará todas en este nuevo catálogo de plantas en maceta.

Navegando por nuestro catálogo, usted descubrirá los múlti-ples nuevos colores llenos de energía de las series de plantasen maceta Flori Line® y emocionantes tamaños de plantas enmaceta para exteriores Sundayz®. Usted conocerá las últimasediciones de Patio Gerberas, incluyendo el primer tipo “pompón” llamada Grand Canyon®, con sus enormes floresrosa-púrpura.

Garvinea® es nuestra serie más destacada en lo que respecta ala innovación de productos. Esta remarcable serie de plantasresistentes de jardín esta ahora dividida en 4 segmentos, paraayudarle en la composición del surtido que mejor se adapte a sus necesidades específicas. Si usted está buscando grandes flores, formas significativas o una floración masiva, puedeestar seguro de que encontrará una Garvinea que se adapte a sus deseos. Los productos de todos los segmentos tienen lasmismas características de robustez y periodo largo de floraciónque la Garvinea clásica, para obtener el sello de aprobaciónFlower Power.

Todo comienza con las mejores semillas y plantas jóvenes. Florist Holland siente una gran pasión por las Gerberas, el corazón palpitante de nuestro negocio. Con nosotros encontrará las novedades más sorprendentes que dejará a susclientes de todo el mundo boquiabiertos. Somos hibridadoresy propagadores con servicio completo, que le ofrece lo mejorde nuestras innovaciones, productos de alta calidad y un servicio personalizado. A través de nuestra creciente red global suministramos nuestros productos a nuestros estimadosclientes de todo el mundo. Cada temporada, desarrollamos un montón de nuevas variedades de Gerbera en maceta para interiores y exteriores, para satisfacer el deseo de algo diferente y la necesidad de un rendimiento aún mejor.

INTRODUCTION

IntroductieLaat u verrassen door de meest kleurrijke indoor en outdoorpotplanten op de markt met werkelijk unieke eigenschappen.Dit seizoen presenteert Florist Holland de Gerbera, zoals udie nog nooit heeft gezien! Series en rassen met werkelijkunieke eigenschappen, u vindt ze allemaal in deze nieuwepotplantencatalogus.

Bladerend door onze catalogus zult u de vele nieuwe, vrolijkekleuren van Flori Line® en de nieuwe verschillende grootte in Sundayz® ontdekken. Ook maakt u kennis met de nieuw-komers in de Patio Gerbera’s, waaronder het allereerste pomponi-type Patio Gerbera Grand Canyon®, met enormebolvormige paars-roze bloemen.

Garvinea® is onze meest opmerkelijke serie, als het gaat omproductinnovatie. Deze bijzondere selectie van robuuste tuinplanten is nu onderverdeeld in 4 groepen, om u te onder-steunen bij het samenstellen van uw specifieke assortiment.Of u nu op zoek bent naar grote bloemen, bijzondere bloem-vormen of uitbundige bloei, u zult zeker een Garvinea®

vinden die aan uw wensen voldoet. De producten in allegroepen hebben dezelfde krachtige kenmerken en extremelange bloeitijd als de klassieke Garvinea®.

Het begint allemaal met de beste zaden en jonge planten.Florist Holland heeft een grote passie voor gerbera’s, hetkloppend hart van ons bedrijf. Bij ons vindt u de meest verbluffende introducties die uw klanten over de hele wereldzeker zullen aanspreken. Wij zijn een full service veredelaaren vermeerderaar en wij bieden u alleen het beste van onzeinnovatieve veredeling, kwalitatief hoogwaardige productenen persoonlijke service. Via ons nog altijd groeiende wereld-wijde netwerk leveren wij de producten aan onze gewaar-deerde klanten. Elk seizoen ontwikkelen wij tal van nieuwerassen voor indoor en outdoor Gerbera potplanten, die beantwoorden aan de behoefte naar vernieuwing en nog betere prestaties.

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Flori Line®

Assortment list Flori Line®

Sundayz®

Assortment list Sundayz®

Patio Gerbera®

Assortment list Patio Gerbera®

Garvinea®

Assortment list Garvinea®

Cultivation Guidelines

Florist Holland App

What to order

Contact information

CONTENT

2

17

18

21

22

27

28

39

40

43

44

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About Flori Line®

• Wide range of bold-coloured Gerberapot plants

• Extraordinary two-tones and vibrantbasic colours

• Well-balanced customizable mixes toboost seasonal sales

• Available in Maxi, Midi, Mini and Microflower size and special flower shapes

• Suitable for indoor use and semi-outdoor use

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Flori Line® Cultivation Information

• Compact and quick flowering plants

• Highly uniform plant habits for foliage, flowering time,

flower colour

• Year round available F1 Hybrid material, delivered as:

- Seeds (1.000 seeds per unit)

- Seedlings (144 young plants per tray)

• Suited to pot in 6 to 15 cm / 2,5 to 6” pots

• Flori Line® cultivation guidelines on page 40-41

• Florist Holland offers personal cultivation advice and

detailed manuals

Seeds and Seedlings

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Maxi

Flori Line® Maxi brings a uniform collection with huge flowers in

bold colours. This season the Maxi range is extended with several

exciting specialty colours, excellent for a big colour statement or a

grand gesture!

12-15 cm4,4-6”

8-11 cm3-4,5”

Maxi Yellow

4

Maxi YellowMaxi White

Maxi Eyecatcher PurpleMaxi Lilac

Black Centre

Green Centre

Specialty colour

Theme mix

Spider flowerS

S

T

Symbols

NEWVARIETY

LIMITED AVAILABLE

Midi Yellow Mini Yellow Micro Yellow

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Maxi Light PinkMaxi PinkMaxi RedMaxi Orange

Maxi YellowMaxi WhiteMaxi FireballMaxi Eyecatcher RedS S

NEWVARIETY

LIMITED AVAILABLE

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Maxi Hot PinkMaxi Pink Maxi Red Maxi Orange

Maxi MixMaxi Dark PurpleMaxi PurpleMaxi Mexican PinkCUSTOMIZABLE

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Maxi Spider Mix

Maxi Hot Summer Mix

7

CUSTOMIZABLE

T

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Midi

Flori Line® Midi gives you plenty of opportunities to mix and match

your own themed assortments. Get inspired by our seasonal mixes or

compose your own creative combo with specialty varieties and the

brightest colours on the market.

8

Midi YellowMidi White

Midi LavenderMidi Pink

Black Centre

Green Centre

Specialty colour

Theme mix

S

T

Symbols

10-13 cm4-5”

7-9 cm3-3,5”

Maxi Yellow Midi Yellow Mini Yellow Micro Yellow

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Midi ChocolateMidi BurgundyMidi RedMidi Orange

Midi Eyecatcher RedMidi Eyecatcher PurpleMidi Eyecatcher Dark PurpleMidi Lilac S S S

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Midi MonetMidi Dark Fireball Midi FireballMidi Eyecatcher Twilight

Midi Dark PurpleMidi Lilac Midi PinkMidi Red

NEWVARIETY

S S S SLIMITED AVAILABLEBLENDED COLOURS

BLENDED COLOURS

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Midi OrangeMidi YellowMidi WhiteMidi Bicolour

Midi Specialty MixMidi Halloween MixMidi Jack Frost MixMidi Mix S SS

SBLENDED COLOURS

CUSTOMIZABLE CUSTOMIZABLE CUSTOMIZABLE

T T

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Mini

Flori Line® Mini presents an adorable range of vibrant hot colours,

soft pastels and unique specialties. What about the cute new Mini

Eyecatcher Hot Pink or Mini Contour?

81 2

Mini Yellow Mini White

Mini Dark PurpleMini Lilac

Black Centre

Green Centre

Specialty colour

Theme mix

Spider flowerS

T

Symbols

9-12 cm3,5-4,5”

5-7 cm2-3”

Maxi Yellow Midi Yellow Mini Yellow Micro Yellow

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Mini PinkMini Red Mini OrangeMini Golden Yellow

Mini WhiteMini ContourMini Eyecatcher RedMini Eyecatcher Hot Pink

NEWVARIETY

NEWVARIETY

S S SLIMITED AVAILABLE BLENDED COLOURS LIMITED AVAILABLE

BLENDED COLOURS

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Mini PeachMini RedMini Orange Mini Yellow

Mini LilacMini Hot Pink Mini PinkMini Salmon Pink

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Mini Spider MixMini Mix

Mini Spring Pastel MixMini Cupid Mix

CUSTOMIZABLE

CUSTOMIZABLE CUSTOMIZABLE

T T

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MargaritaSunrise

Black Centre MixMix

Micro

Flori Line® Micro offers a petite bouquet of many small flowers on

a pot. The Micro range is available in various bright mixes and many

individual colours. Check out the beautiful blends of Micro Sunrise

and the new Micro Margarita!

NEWVARIETY

S S

INDIVIDUAL COLOURS AVAILABLE INDIVIDUAL COLOURS AVAILABLEBlack Centre

Green Centre

Specialty colour

Theme mix

Spider flower

Double flower

S

T

Symbols

6-10 cm2,5-4”

3-5 cm1-2”

Maxi Yellow Midi Yellow Mini Yellow Micro Yellow

LIMITED AVAILABLEBLENDED COLOURS

LIMITED AVAILABLEBLENDED COLOURS

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Assortment Flori Line®Flori Line® Maxi

Essential Basics Black Centre

WhiteYellowOrangeRedLilacPinkLight Pink

Specialty Colours

Eyecathcer Purple NEW(limited available)

Eyecatcher Red

Fireball NEW(limited available)

Essential Basics Green Centre

WhiteYellowOrangeRedPurpleHot PinkDark PurplePinkMexican Pink

Mixes

Mix (customizable)

Spider Mix

Hot Summer Mix (customizable)

Flori Line® MidiEssential Basics Black Centre

WhiteYellowOrangeRedBurgundyLilacLavenderPinkChocolate

Specialty Colours

Bicolour (blended colours)Eyecatcher PurpleEyecatcher Dark PurpleEyecather Red

Eyecatcher Twilight NEW (limited available) (blended colours)

FireballDark FireballMonet (blended colours)

Essential Basics Green Centre

WhiteYellowOrangeRedDark PurpleLilacPink

MixesMix (customizable)

Jack Frost Mix (customizable)

Halloween Mix (customizable)

Specialty Mix

Flori Line® MiniEssential Basics Black Centre

WhiteYellowOrangeGolden YellowRedLilacDark PurplePink

Specialty Colours

Eyecatcher Hot Pink NEW(limited available)

Eyecatcher Red (blended colours)

Contour NEW(limited available) (blended colours)

Essential Basics Green Centre

WhiteYellowOrangeRedLilacPeachSalmon PinkHot PinkPink

Mixes

Mix (customizable)

Spider Mix

Cupid Mix (customizable)

Spring Pastel Mix (customizable)

Flori Line® MicroEssential Basics Black Centre

YellowRedLilacPink

Essential Basics Green Centre

WhiteYellowOrangeRedPurple

Specialty Colours

Sunrise(limited available) (blended colours)

Margarita NEW(limited available)(blended colours)

Mixes

Mix

Black Centre Mix

S

S

S

S

S S

S

12-15 cm4,4-6”

8-11 cm3-4,5”

10-13 cm4-5”

7-9 cm3-3,5”

9-12 cm3,5-4,5”

5-7 cm2-3”

6-10 cm2,5-4”

3-5 cm1-2”

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About Sundayz®• New strong Gerbera pot plant series tobring sunny colours outside, whateverthe weather might be

• Available in Maxi, Midi, Mini and Microflower size

• Slow-aging, double flower heads withlong-lasting bold colours

• Designed for use on patio, terrace andbalcony

• Compact plants with excellent outdoorperformance

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Sundayz® Cultivation Information

• Compact and quick flowering plants

• Highly uniform plant habits for foliage, flowering time, flower colour

• Year round available F1 hybrid material, delivered as:

- Seeds (1.000 seeds per unit)

- Seedlings (144 young plants per tray)

• Cultivation benefits on energy costs and surface occupancy

• Suited to pot in 6 to 15 cm / 2,5 to 6” pots

• Product label is available in two sizes

• Sundayz® cultivation guidelines on page 40-41

• Florist Holland offers personal cultivation advice and detailed manuals

Seeds and Seedlings

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Sundayz® Mini RedSundayz® Mini OrangeSundayz® Mini White

Sundayz® Mini BicolourSundayz® Mini LilacSundayz® Mini Pink

Mini

Sundayz® Mini Yellow

Symbols

S

S

Black Centre

Green Centre

Double flower

Specialty colour

Micro and Mini:6-12 cm2,5-4,5”

Midi and Maxi:10-15 cm4-6”

BLENDED COLOURS

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Sundayz® Micro MixSundayz® Mini MixSundayz® Midi MixSundayz® Maxi Mix

Assortment Sundayz®

Maxi Midi Mini Micro

S

NEWVARIETY

NEWVARIETY

NEWVARIETY

Sundayz®

Sundayz® Maxi Mix NEW

Sundayz® Midi Mix NEW

Sundayz® Mini Mix (customizable)

Sundayz® Micro Mix NEW

Sundayz® MiniWhiteRedOrangeYellowPinkLilac

Sundayz® MiniBicolour (blended colours)

12-15 cm3-4,5”

8-11 cm3-4,5”

10-13 cm4-5”

7-9 cm3-3,5”

9-12 cm3,5-4,5”

5-7 cm2-3”

6-10 cm2,5-4”

3-5 cm1-2”

Maxi Midi Mini Micro

CUSTOMIZABLE

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About Patio Gerbera• Voluminous and rich flowering patio plants• Abundant flowering during summertime• Decorative large flowers • For semi-outdoor use in large pots on patio and outdoor living

• Flowers can be picked and put on a vase to enjoy indoors

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Patio Gerbera Culture Information

• Uniform hardened young plants from tissue culture

• Delivered as:

- Ex agar tissue culture plants

- Jiffy 4 young plants (112 per tray)

• Suited to plant in 19 - 23 cm / 7 to 9” pots

• Patio Gerbera cultivation guidelines on page 40-41

• Florist Holland offers personal cultivation advice and

detailed manuals

Tissue Culture Young Plants

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Patio

Patio Gerberas look sensational in large containers on every patio,

veranda, porch or balcony. The series is available in a broad spectrum

of colours, from pure white to deep purple. The large and successive

flowers of this showstopper can be picked for months on end

and enjoyed in a vase indoors. Patio Gerberas are the ultimate

alternative for a regular gift bouquet.

Stem length: 40-50 cm5,7–19,7”

2 4

Yosemite®Olympic®

Serengeti®Yellowstone®

NEWVARIETY

19-23 cm7-9”

9-16 cm3,5-6,3”

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Klondike®Great Smoky Mountains®Volcanoes®Redwood®

Mammoth Cave®Acadia®Zion®Kings Canyon®

NEWVARIETY

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Grand Canyon®Everglades®Pacific Rim®Saratoga®

Hot Springs®Bighorn®Karoo®

NEWVARIETY

NEWVARIETY

POMPON

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Assortment Patio GerberaPatio GerberaVariety Flower diameter � Stem length 2 � flowers & buds

range: 9-16 cm / 3,5-6,3” range: 40-50 cm / 15,7-19,7” on a full grown plant Speed

Olympic® florolympic 12-13 cm 4,7-5,1” 40-45 cm 15,7-17,7” 4 to 6 stemsYosemite® flomite 12-13 cm 4,7-5,1” 45-50 cm 17,7-19,7” 4 to 6 stemsRedwood®,, 11-12 cm 4,3-4,7” 40-45 cm 15,7-17,7” 4 to 6 stemsVolcanoes® flocanoes NEW 11-12 cm 4,3-4,7” 45-50 cm 17,7-19,7” 5 to 8 stemsGreat Smoky Mountains® flosmoky 10-11 cm 3,9-4,3” 40-45 cm 15,7-17,7” 5 to 8 stemsKlondike® 11-12 cm 4,3-4,7” 45-50 cm 17,7-19,7” 4 to 6 stemsYellowstone® flowstone 10-11 cm 3,9-4,3” 40-45 cm 15,7-17,7” 4 to 6 stemsSerengeti® flogeti NEW 9-10 cm 3,5-3,9” 40-45 cm 15,7-17,7” 5 to 8 stemsKings Canyon® 12-13 cm 4,7-5,1” 40-45 cm 15,7-17,7” 4 to 6 stemsZion® flozion 12-13 cm 4,7-5,1” 40-45 cm 15,7-17,7” 5 to 8 stemsAcadia® 10-11 cm 3,9-4,3” 40-45 cm 15,7-17,7” 4 to 6 stemsMammoth Cave® flocave 11-12 cm 4,3-4,7” 40-45 cm 15,7-17,7” 4 to 6 stemsSaratoga® flosaratoga 12-13 cm 4,7-5,1” 40-45 cm 15,7-17,7” 4 to 6 stemsPacific Rim® flopacific 9-10 cm 3,5-3,9” 45-50 cm 17,7-19,7” 4 to 6 stemsEverglades® floglades 14-16 cm 5,5-6,3” 40-45 cm 15,7-17,7” 3 to 5 stemsGrand Canyon® flogrand NEW – Pompon 14-16 cm 5,5-6,3” 40-45 cm 15,7-17,7” 3 to 5 stemsKaroo® flokaroo NEW 12-13 cm 4,7-5,1” 40-45 cm 15,7-17,7” 5 to 8 stemsBighorn® 12-13 cm 4,7-5,1” 40-45 cm 15,7-17,7” 4 to 6 stemsHot Springs® flosprings 11-12 cm 4,3-4,7” 45-50 cm 17,7-19,7” 4 to 6 stems

fast faster

19-23 cm7-9”

9-16 cm3,5-6,3”

Data are based on North European measurements by our breedingdepartment. Florist Holland is not responsible when results and characteristics at third parties deviate from our observations.

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About Garvinea®

• Unique selection of robust garden plants• Continuous outdoor flowering from early spring until the first frost

• Very rich and lush flowering plants• Highly resistant to pests and diseases and diverse weather conditions

• Well-suited for gardens, terraces and balconies in large pots and borders

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Garvinea Culture Information

• Uniform hardened young plants from tissue culture

• Delivered as:

- ex agar tissue culture plants

- Jiffy 4 young plants (112 per tray)

• Suited to plant in 9 to 21 cm / 3,5 to 8” pots

• This cool crop can be produced using less energy and pesticides

• Garvinea® cultivation guidelines on page 40-41

• Florist Holland offers personal cultivation advice and detailed manuals

Tissue Culture Young Plants

GARDEN PLANTS

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Fleurie® Rachel®

Classic

The original range of Garvineas pioneered as the first true garden

Gerbera. The range has grown into a solid and colourful assortment.

All varieties are blessed with firm crops and stems carrying many

successive gorgeous flowers, for Garvinea’s seal of approval.

Flowering period: continuously, from early spring until the first frost

Isabel® Sunny®

9-21 cm3,5-8”

5-8 cm2-3,1”

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Jilly®Sophie®Romy®

Valerie®

Orangina®

Vivian® Sylvana® Lauren®

NEWVARIETY

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3 2

Piroska®Lilian® Jasmina®

Lisa® Layla® Pam®

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Madeleine®

Catherine®Anastasia®Charlotte®

Amalia®Letizia®

An extravagant range of Garvineas

with the same strong habits as the

classic Garvinea, featuring luxurious,

crown-like flower heads. Six elegant

colours make a classy contrast on

the shiny dark green crop.

Spider

NEWVARIETY

NEWVARIETY

NEWVARIETY

NEWVARIETY

NEWVARIETY

Flowering period: continuously, from early spring until the first frost

9-21 cm3,5-8”

6-8 cm2,4 -3,1”

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3 4

Sweet

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Sweet Honey®Sweet Glow®

Sweet Dreams®Sweet Sixteen®

Garvinea Power Flower goes BIG! This sweet coloured range of

Garvineas pops up super-sized flowers on its fresh and vigorous

crop. Perfect for instant fun and a captivating display in large

container pots in gardens and on terraces and balconies.

NEWVARIETY

NEWVARIETY

NEWVARIETY

NEWVARIETY

Flowering period: continuously, from early spring until the first frost

9-21 cm3,5-8”

> 8 cm> 3”

Sweet Dreams® vs. Classic Layla®

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Botanic

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Santana®Summer®Tinkerbell®

Cinderella®Sleeping Beauty®

Garvinea is well-known for its

showstopping colours, but even if

you are looking for something a

little more muted to blend in as a

backdrop, Garvinea is the item to

use. The rustic botanic range is ideal

for adding longlasting, natural

colours in cottage type and

rural type gardens. Lots of small,

lush flowers and a crop with high

ornamental value characterize this

Garvinea range.

NEWVARIETY

NEWVARIETY

Flowering period: continuously, from early spring until the first frost

9-21 cm3,5-8”

< 5 cm< 2”

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www.garvinea.com

Grow Garvinea® in packs, small and large pots. They can be used perfectly

for both borders and containers.

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Assortment Garvinea®Garvinea ClassicVariety Flower diameter � range: 5-8 cm / 2-3,2” Stem length 2 range: 25-40 cm / 9,8-15,7” � flowers & buds on a full grown plant

Fleurie® 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stemsRachel® garrachel 7-8 cm 2,8-3,2” 35-40 cm 13,8-15,7” 8 to 15 stems Romy® garromy 5-6 cm 2-2,4” 25-30 cm 9,8-11,8” 8 to 15 stems Sophie® garsophie 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Jilly® 6-7 cm 2,4-2,8” 35-40 cm 13,8-15,7” 8 to 15 stems Orangina® 6-7 cm 2,4-2,8” 35-40 cm 13,8-15,7” 8 to 15 stems Isabel® garisabel 5-6 cm 2-2,4” 30-35 cm 11,8-13,8” 8 to 15 stems Sunny® 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Viviana® garvivian 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Sylvana® garsylvana 6-7 cm 2,4-2,8” 35-40 cm 13,8-15,7” 8 to 15 stems Lauren® garlauren NEW 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Valerie® garvalerie 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Lisa® 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Layla® garlayla 5-6 cm 2-2,4” 30-35 cm 11,8-13,8” 8 to 15 stems Pam® 5-6 cm 2-2,4” 30-35 cm 11,8-13,8” 8 to 15 stems Lilian® 5-6 cm 2-2,4” 35-40 cm 13,8-15,7” 8 to 15 stems Jasmina® garjasmina 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Piroska® 5-6 cm 2-2,4” 30-35 cm 11,8-13,8” 8 to 15 stems

Garvinea SpiderVariety Flower diameter � range: 6-7 cm / 2,4-2,8” Stem length 2 range: 30-35 cm / 11,8-13,8” � flowers & buds on a full grown plant

Letizia® gartizia NEW 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Amalia® garamalia NEW 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Madeleine® garleine NEW 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Charlotte® garlotte NEW 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Anastasia® garstasia NEW 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems Catherine® garcatherine 6-7 cm 2,4-2,8” 30-35 cm 11,8-13,8” 8 to 15 stems

Garvinea SweetVariety Flower diameter � range: >8 cm / >3,2” Stem length 2 range: 30-40 cm / 11,8-13,7” � flowers & buds on a full grown plant

Sweet Glow® garglow NEW 8-9 cm 3,2-3,5” 30-35 cm 11,8-13,8” 5 to 10 stemsSweet Honey® garhoney NEW 8-9 cm 3,2-3,5” 30-35 cm 11,8-13,8” 5 to 10 stems Sweet Sixteen® garsixteen NEW 8-9 cm 3,2-3,5” 30-35 cm 11,8-13,8” 5 to 10 stems Sweet Dreams® gardreams NEW 9-10 cm 3,5-3,9” 30-35 cm 11,8-13,8” 5 to 10 stems Sweet Candy® garswcandy NEW 8-9 cm 3,2-3,5” 35-40 cm 13,8-15,7” 5 to 10 stems

Garvinea BotanicVariety Flower diameter � range: <5 cm / <2” Stem length 2 range: 30-35 cm / 11,8-13,8” � flowers & buds on a full grown plant

Tinkerbell® garbell NEW 4-5 cm 1,6-2” 30-35 cm 11,8-13,8” 10 to 20 stemsSummer® 4-5 cm 1,6-2” 30-35 cm 11,8-13,8” 10 to 20 stemsSantana® 3-4 cm 1,2-1,6” 30-35 cm 11,8-13,8” 10 to 20 stemsSleeping Beauty® garsleeping 4-5 cm 1,6-2” 30-35 cm 11,8-13,8” 10 to 20 stemsCinderella® garella NEW 3-4 cm 1,2-1,6” 30-35 cm 11,8-13,8” 10 to 20 stems

9-21 cm3,5-8”

3-10 cm1,2-3,9”

Data are based on North European measurements by our breeding department. Florist Holland is not responsible when results and characteristics at third parties deviate from our observations.

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Cultivation Guidelines

Flori Line®seed & seedlings

Sundayz®seed & seedlings

Patio Gerbera®tissue culture young plants

Garvinea®tissue culture young plants

Water analysis: EC: max. 1,5pH: 5,6

After sowing: Keep moist to wet.

Growing fase: Keep theplugs slightly moist.

Start with 350Watt/m2

(30.000 Lux / 2.800 ft*c).After 3 weeks build up to 450-500 Watt (40.000-45.000 Lux / 3.700 - 4.200 ft*c)

Start with 22-25°C / 72-77°F, decrease to 20-22°C / 68-72°F

Start with RH around 99%, decrease to 65-80%

6-7 weeksPaper plugs

FertilizerWateringLight levels (sun radiation)

TemperatureRelative Humidity (RH)

Rooting timeRecommended cell size

Series

Water analysis: EC: max. 1,5 pH: 5,6

After sowing: Keep moist to wet.

Growing fase: Keep theplugs slightly moist.

Start with 350Watt/m2

(30.000 Lux / 2.800 ft*c).After 3 weeks build up to 450-500 Watt (40.000-45.000 Lux /3.700 - 4.200 ft*c)

Start with 22-25°C / 72-77°F, decrease to 20-22°C / 68-72°F

Start with RH around 99%, decrease to 65-80%

6-7 weeksPaper plugs

Water analysis: EC: 1,5 to 2,0pH: 5,6 to 5,8

Keep the plugs slightlymoist

Start with 350Watt/m2

(30.000 Lux / 2.800 ft*c).After 3 weeks build up to 450-500 Watt (40.000-45.000 Lux / 3.700 - 4.200 ft*c)

Start with 21-24°C /70-75°F, decrease to 18-21°C/64-70°F

Start with RH around 98%, decrease to 65-80%

6-7 weeksJiffy 4

Water analysis:EC: 1,5 to 2,0 pH: 5,6 to 5,8

Keep the plugs slightlymoist

Start with 350Watt/m2

(30.000 Lux / 2.800 ft*c). After 3 weeks build up to 450-500 Watt (40.000-45.000 Lux /3.700 - 4.200 ft*c)

Start with 21-24°C / 70-75°F, decrease to 18-21°C / 64-70°F

Start with RH around 98%, decrease to 65-80%

6-7 weeksJiffy 4

Notes:

We advise to plant the plugs after 6 to max. 7 weeks.

We recommend not to use any Plant Growth Regulators (PGR) on any of our products.

Garvinea® is highly resistant to the most common problems in Gerbera cultivation. During the cultivation of the other series common Gerbera issues may occur. For advice on how to handle pests and diseases,please contact Florist Holland.

These guidelines are based on North European climate conditions. They are given as information and Florist Holland B.V. is not responsible for any harmful consequence of a wrong application of these advises.

Rooting phase - 6 to 7 weeks

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Recommended pot sizes

Crop time in summer

Crop time in winter

Relative Humidity (RH)

Fertilizer Temperature Light levels (sun radiation)

Watering

Maxi: 12-15 cm / 4,5-6 inch

Midi: 10-13 cm / 4-5 inch

Mini: 9-12 cm / 3,5-4,5 inch

Micro: 6-10 cm / 2,5-4 inch

8-9 weeks

8-9 weeks

7-8 weeks

7-8 weeks

9-11 weeks

9-11 weeks

8-10 weeks

8-10 weeks

60-80% Water analysis:EC: 1,5pH: 5,8

Target value in pot: EC: 1,0 - 1,2 pH 5,8

Start with 20-22°C / 68-72°F day & night, after 3 weeks decrease to 15-17°C / 59-63°F at night. At flowering stage theday temperature can drop to 17-19°C / 64-66°F

450 Watt (40.000 Lux / 3.700 ft*c)

Keep the plugs slightly moist.

Make sure the crop is dry before nightfall.

Maxi: 12-15 cm / 4,5-6 inch

Midi: 10-13 cm / 4-5 inch

Mini: 9-12 cm / 3,5-4,5 inch

Micro: 6-10 cm / 2,5-4 inch

8-9 weeks

8-9 weeks

7-8 weeks

7-8 weeks

9-11 weeks

9-11 weeks

8-10 weeks

8-10 weeks

60-80% Water analysis:EC: 1,5pH: 5,8

Target value in pot:EC: 1,0 - 1,2pH 5,8

Start with 17-19°C / 64-66°F day & night, slowly decrease to 12-14°C / 54-57°F day and 10-12°C / 50-54°F night

450 Watt (40.000 Lux / 3.700 ft*c)

Keep the plugs slightly moist.

Make sure the crop is dry before nightfall.

19-23 cm / 7-9 inch pot 12-16 weeks 16-20 weeks 60-80% Water analysis:EC: 1,5 - 2,0pH: 5,8

Target value in pot: EC: 1,2 - 1,5pH 5,4 - 5,8

18-20°C / 64-68°F day & night. At flowering stage lower nighttemperatures to 15-16°C / 59-51°F

Start with 300 Watt (20.000 Lux / 1.850 ft*c). Increase to 500-600 Watt(45.000-55.000 Lux / 4.200-5.100 ft*c)

Keep the plugs slightly moist.

Make sure the crop is dry before nightfall.

9-21 cm / 3,5-8 inch pot 8-12 weeks 12-14 weeks 60-80% Water analysis:EC: 1,5 - 2,0pH: 5,8

Target value in pot:EC: 1,2 - 1,5pH 5,4 - 5,8

Start with 15-20°C / 59-68°F day & night, decrease to 12-18°C / 54-64°F day and10°C / 50°F night. At floweringstage lower day & night temperatures to 8-18°C / 46-64°F to harden

Start with 300 Watt (20.000 Lux / 1.850 ft*c).Increase to 500-600 Watt(45.000-55.000 Lux / 4.200-5.100 ft*c)

Keep the plugs slightly moist.

Make sure the crop is dry before nightfall.

Finishing Phase

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Florist Holland AppNow you can explore our assortment from the palm of your hand and keepup with the latest developments in Gerbera pot plants and cut flowers, anytime, anywhere!

We launched our first edition of the Florist Holland App. It's available in both the iTunes App Store and Google Play, for smart phones and tablets.Just search for “Florist Holland” to download the free applications.

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What to orderFlori Line® en Sundayz® – Seeds and Seedlings Ordering Information

Ordering InformationPatio Gerbera en Garvinea® – Tissue Culture Young Plants

u Pollination for seed production

u F1 hybrid seeds u Paperplug u Automatic grading and sorting

u Propagation of tissue culture plants

u Growing in-vitro Gerbera young plants

u Transplanting tissue culture young plants

u Jiffy 4u Ex agar tissue

culture plants

Flori Line® and Sundayz® Seeds

• Seeds - 1000 seeds per unit(minimum 1 unit per varity)

Flori Line® and Sundayz® Seedlings

• Paperplug - 144 seedlings per tray(minimum 4 trays per varity)

Patio Gerbera and Garvinea®

• Jiffy 4 - 112 young plants per tray• Ex agar tissue culture plants

Sundayz® labels

Garvinea® labels

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CONTACT INFORMATIONFlorist Holland B.V.

P.O.Box 31430 AA AalsmeerThe Netherlands

Head office:Dwarsweg 151424 PL De KwakelThe Netherlands

T +31(0)297 328 229F +31(0)297 343 061E [email protected] www.gerbera.com

Follow us:

Florist Gerbera Breeders

@FloristGerberas

The Florist team:

Mr. Jan Eveleens(general director)

Mr. Melchior Moen(commercial director)M +31 (0) 653 28 59 34E [email protected]

Mr. Jan-Jorrit Eveleens(area export manager)Brazil, Cyprus, Germany, Greece, Portugal, SpainM +31 (0) 653 99 07 82E [email protected]

Mr. Peter van der Knaap(account manager)The Netherlands, BelgiumM +31 (0) 610 76 27 87E [email protected]

Mr. Arthur Kramer(area export manager)Central America, France (sud), Italy (del Sud), Mexico, South AmericaM +31 (0) 620 24 56 33E [email protected]

Mr. Niels Kuiper(area export manager)The Netherlands, USAM +31 (0) 622 23 75 93E [email protected]

Mr. Stein Schouten(area export manager)Austria, Croatia, Czech Republic, Germany,Hungary, Poland, Romania, Scandinavia,Slovakia, Slovenia, Switzerland, TurkeyM +31 (0) 620 39 6012E [email protected]

Ing. Mr. Sjaak Sijm(area export manager)Africa, Asia, Canada, Iran M +31 (0) 620 54 61 60E [email protected]

Ir. Mr. Marcel van Vemde(area export manager)Australia, India, Israel, Italy (del Nord),New Zealand, Russia, United KingdomM +31 (0) 653 85 06 80E [email protected]

Ing. Mr. Tjerk Gardenier(area export manager)Austria, Germany, Switzerland, SloveniaM +31 (0) 651 36 05 63E [email protected]

Ing. Mr. Pieter de Winkel(area export manager)France (nord)M +31 (0) 653 12 48 81E [email protected]

Sales support:

Mrs. Sabine van der Veen-Klijn(office manager sales support)Mr. Peter VrolijkT +31 (0) 297 328 229E [email protected]

Ir. Mr. Peter van der Weijden(license manager)M +31 (0) 620 24 66 43E [email protected]

Ms. Martine van Went(marketing coordinator)M +31 (0) 651 75 94 79E [email protected]

With a well-established worldwide sales network, Florist Holland B.V. exports productsall over the world. For contact details fromagents or distributors in your region, pleasecontact the Florist Holland office in theNetherlands.

All offers, agreements and supplies shall bemade and concluded under and with due observance of the General Conditions of theAssociation Plantum NL, as filed with theChamber of Commerce in Rotterdam, Goudaoffice, the Netherlands on 21 May 2012.

Todas las ofertas, acuerdos y entregas se efectúan bajo la aplicación de las CondicionesGenerales de la Asociación Plantum NL, depositados en la Cámera de Comercio de Rotterdam, oficina Gouda, Holanda, el 21 Mayo 2012.

Op alle aanbiedingen, overeenkomsten en de uitvoering daarvan zijn van toepassing de Algemene Voorwaarden van Plantum NL, gedeponeerd bij de K.v.K. te Rotterdam, kantoor Gouda, d.d. 19 mei 2012.

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Florist Holland B.V.P.O. Box 3 • 1430 AA Aalsmeer • The NetherlandsT +31 (0)297 32 82 29 • E [email protected] • I www.gerbera.com

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