FLO WER...FLO WER HOUSE l GARDEN LIFESTYLE FLOWER DEMOGRAPHICS 2020 READER SURVEY; INFOGROUP MEDIA SOLUTIONS MEDIAN AGE: 50.5 MEDIAN HHI: $200,000 FEMALE/MALE: 93 % / 7 % MARRIED:

HOUSE l GARDEN l LIFESTYLE

FL O WER

A F F L U E N T A U D I E N C E

The Flower reader is stylish, sophisticated, cultured and curious. She loves decorating, design, traveling, entertaining and gardening. Her home is impeccably appointed, her table meticulously set. Her walls are adorned with impressive works of art, set amid books and treasures collected from travels near and far. And, throughout her home, she has vases filled with blooms and boughs that set the tone for each and every season.

This is a woman who is a purveyor of the finest; an avid collector of objects and experiences. She’s affluent, educated, acquisitive and influential — and her maga-zine of choice is Flower, a beautifully produced brand where style is celebrated and classic and modern forms happily co-exist.

FL O WERHOUSE l GARDEN l LIFESTYLE

FLOWER R E A D E R


FLOWER D E M O G R A P H I C S

2020 READER SURVEY; INFOGROUP MEDIA SOLUTIONS

MEDIAN AGE:

50.5MEDIAN HHI:

$200,000 FEMALE/MALE:

93% / 7%

MARRIED:

76%

OWN HOME:

93% OWN 2+ HOMES:

37%

MEDIAN HOME VALUE:

$750,000 MEDIAN NET WORTH:

$1,500,000

TOTAL AUDIENCE:

425,000RPC:

4.23


FLOWER P S Y C H O G R A P H I C S

2020/2019 READER SURVEY

PLAN TO PURCHASE FURNITURE, LIGHTING, DECORATIVE ACESSORIES:

75%

PLAN TO PURCHASE ART/ANTIQUES:

56%

HAVE USED AN INTERIOR DESIGNER:

58%

ENTERTAIN AT HOME:

44% (10+ times per year)

TRAVEL PAST YEAR:

43% (5+ domestic or foreign trips)

PLAN TO PURCHASE FINE JEWELRY:

33%

READERSHIP BASED ON JULY/AUGUST 2020 DISTRIBUTION

FLOWER N A T I O N A L R E A C H

Flower’s reach includes affluent homeowners, designers, design influencers, and high profile tastemakers. The magazine is also distributed at high-end interior design centers, boutique retail locations, and antique & garden shows throughout the country.

3 %

4 %5 %

9 %

6 %

8 %

18 %1 8 %

29%

PRINT AUDIENCE:

425k+ SUBSCRIPTIONS:

80%

NEWSSTAND:

15%

EVENTS:

5%

FLOWER E D I T O R I A L M I X

DECORATING & DESIGN ENTERTAINING & TABLETOP

GARDENS & OUTDOOR LIVING TRAVEL

10%15%20%55%

FLOWER 2 0 2 1 E D I T O R I A L C A L E N D A R — P R I N T

Close: 11/5; On-sale: 1/5






JANUARY/FEBRUARY COLOR ISSUE

MARCH/APRIL SPRING STYLE & DESIGN

MAY/JUNE OUTDOOR LIVING

JULY/AUGUST SUMMER STYLE & ENTERTAINING

SEPTEMBER/OCTOBER FALL STYLE & DESIGN

NOVEMBER/DECEMBER HOLIDAY LUXE

ESTIMATED CLOSE/ON-SALES DATES

EDITORIAL SUBJECT TO CHANGE

JANUARY/FEBRUARY

• New and Noteworthy: Kitchens and Baths• Designer Favorites: Paints and Wallcoverings• Seasonal Inspiration: Creative Color Combinations• Gifts Worth Giving: Valentine’s Day

MARCH/APRIL

• New and Noteworthy: Furniture, Fabrics and Finishes• Designer Favorites: Spotlight on Denise McGaha• Seasonal Inspiration: Spring tablescapes• Gifts Worth Giving: Mother’s Day MAY/JUNE

• New and Noteworthy: Outdoor Furniture, Fabrics and Accessories• Designer Favorites: Tastemaker and theme TBD• Seasonal Inspiration: Colorful Containers• Escapes: Secret Gardens

JULY/AUGUST

• New and Noteworthy: Picture perfect porches and patios• Designer Favorites: Spotlight on Meg Braff• Seasonal Inspiration: Alfresco Entertaining Ideas• Escapes: Fair, Flea and Farmer’s Markets SEPTEMBER/OCTOBER

• New and Noteworthy: Furniture, Fabrics and Finishes• Designer Favorites: Tastemaker and theme TBD• Seasonal Inspirations: Fall Palette• Escapes: Fall Foliage Tour NOVEMBER/DECEMBER

• New and Noteworthy: Lighting and Decorative Accessories• Designer Favorites: Tastemaker TBD; holiday-inspired theme• Seasonal Inspiration: Holiday Decorating and Entertaining• Gifts and Books Worth Giving

FLOWER E D I T O R I A L C A L E N D A R — D I G I T A L

FLOWER D I G I T A L

SOURCE: 2020 GOOGLE ANALYTICS; OPT-IN SUBSCRIBERS AS OF NOVEMBER 2020

PAGE VIEWS:

138k+UNIQUE USERS:

70k+TIME SPENT:

1.9 minutes

Flowermag.com transforms the brand’s unique content and trusted editorial voice into an interactive experience. The website features exclusive content and videos and is highly promoted in-book, online, and via all social platforms.

W E B S I T E

E - N E W S L E T T E RThe Flower eNewsletter is distributed biweekly to an afflu-ent and engaged audience. It features diverse content from decorating and design to gardens, entertaining, and travel.

OPT-IN SUBSCRIBERS:

55k+

FLOWER S O C I A L M E D I A P R O F I L E

FOLLOWERS:

183k+ INSTAGRAM:

105k+ FACEBOOK:

49k+ PINTEREST:

16k+ TWITTER:

13k+AS OF NOVEMBER 2020

DESIGN IN BLOOM

HOUSTON, TX (Houston Design Center) March; 250+ attendees

Design in Bloom is a one-day celebration that includes themed

presentations, interactive demonstrations, and book signings from

some of the industry’s most creative talents and tastemakers in design.

This program is held in partnership with Texas Design Week.

ADAC IN BLOOM

ATLANTA, GA (Atlanta Decorative Arts Center) July; 250+ attendees

ADAC in Bloom is an acclaimed one-day event that includes themed

presentations, interactive demonstrations, and book signings from

some of the industry’s most creative talents and tastemakers in design.

2021 marks the 10th anniversary of our alliance with ADAC.

ANTIQUES AT THE GARDENS

BIRMINGHAM, AL (Birmingham Botanical Gardens) October; 150+ attendees

Antiques at The Gardens features noted decorating, entertaining, and

lifestyle experts sharing inspirational stories and tips to help design

enthusiasts define and express their personal style.

DESIGNER SHOWHOUSE

Details to be released shortly

FLOWER S I G N A T U R E E V E N T S

Flower Magazine offers a variety of multi-platform programs designed to showcase your brand while complementing your sales and marketing goals. Options include:

CUSTOM SHOWROOM & RETAIL EVENTS

CO-HOSTED TASTEMAKER EVENTS

CUSTOM IN-BOOK CONTENT

CUSTOM ONLINE CONTENT

CUSTOM VIDEOS

CUSTOM INSTAGRAM POSTS

CUSTOM EBLASTS

E-NEWSLETTER TAKEOVERS

DESIGNER E-NEWSLETTER TAKEOVERS

BONUS PAGING

FLOWER M A R K E T I N G E X T E N S I O N S

FLOWER 2 0 2 1 R A T E S

FULL PAGE

½ PAGE

¼ PAGE

P R E M I U M S PA C E

COVER 2 (Inside Front)

COVER 3 (Inside Back)

COVER 4 (Back Cover)

D I G I T A L

FLOWERMAG.COM BANNER ADS $1,500 | Month (728x90 AND 300x250 ROS)

BIWEEKLY NEWSLETTER ADS $1,350 | Newsletter (300x250 OR 728x90)

1X 3X 6X

$6,725 $6,050 $5,380

$4,725 $4,250 $3,780

$8,070 $7,260 $6,450

$2,940 $2,645 $2,350

$7,400 $6,660 $5,900

$8,740 $7,860 $6,950

P R I N T

Additional print and digital opportunities available

Documents

FLO WER...FLO WER HOUSE l GARDEN LIFESTYLE FLOWER DEMOGRAPHICS 2020 READER SURVEY; INFOGROUP MEDIA SOLUTIONS MEDIAN AGE: 50.5 MEDIAN HHI: $200,000 FEMALE/MALE: 93 % / 7 % MARRIED: