Flipside helps people go green

greenseriously

how we’ve helped councilsto go green

Landfill. A word that makes everyone, but particularly Councils, shudder with apprehension. Landfill has, in every sense of the word, become the issue that won’t go away. Which is why local authorities have to use increasingly creative strategies to encourage people to reduce the amount of waste they’re creating. Luckily at Flipside we have a proven track record in doing just this...

There are a lot of issues surrounding recycling. However, one of the largest is ignorance. People just don’t know what they can do to reduce the waste they are creating. So, in conjunction with West Sussex County Council, we created a booklet designed to show them not only what they could do – but how easy it was. In fact, so successful was this booklet that it won an award from WRAP.

To promote this booklet we created posters, bus sides, press and radio ads.

reducingrecyling

THE HOUSEHOLD CLEANERYOU SHOULDBE USINGDiscarded food. Grass cuttings. Rubbish. This little beauty tackles them all. Simply reach for our new booklet and your home will never be the same again. Packed full with handy hints and offers it shows you just how easy it is to deal with rubbish responsibly.

To find out more call 01243 777 572 and ask for your free copy of ‘for better tomorrows’ or visit bettertomorrows.org.uk It could be the one household cleaner that makes a real difference.

A partnership initiative between the county, district and borough councils of West Sussex.

We’ll soon be knee deep.

A partnership initiative between the district,borough and county councils of West Sussex.

82,000 disposable nappies a day are bringing rubbish closer to your home. Cottonnappies don’t add to this problem. For more information on cotton and up to £30cashback call 01243 777572 or visit www.westsussex.gov.uk Have you cottoned on?

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6 sheet poster

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Everyday 82,000 disposable nappiesare binned in West Sussex, rapidlyfilling what little space we have left.

Stop adding to this problem byusing cotton nappies and get

up to £30 cashback. For more information call 01243 777572 or visitwww.westsussex.gov.uk Have you cottoned on?

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It takes over 25 years to fullydecompose the 82,000 disposablenappies binned daily in West Sussex.However,with a nappy laundryservice,cotton nappies disappearweekly. For more information call 01243 777572 or visitwww.westsussex.gov.uk Have you cottoned on?

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82,000 disposable nappies a daybring rubbish closer to your home. Cotton nappies don’t.And with only 6 years oflandfill space left, isn’t it time you made a change?Start using cotton and get up to£30 cashback, call01243 777572 or visitwww.westsussex.gov.uk Have you cottoned on?

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nappiesBabies do three things. They eat, they sleep and well, they create a lot of full nappies. An issue which was quickly becoming a big problem for West Sussex County Council. So how do you get people to cutback on the number of nappies they use? First off – you look at the issues realistically. Parents were never going to stop using disposable nappies in favour of cotton ones overnight. Disposable are far too easy to use and cotton ones are labour intensive.

Our strategy was to encourage Mums and Dads to use cotton ones whenever they could (we even gave them vouchers off their first cotton nappies).

At the same time were making them aware of the real landfill crisis that was facing West Sussex and that they could soon be knee deep in the problem. This ‘push’ ‘pull’ approach worked to great effect.

We rolled the creative out through posters, press ads, radio ads and we created an WRAP award winning booklet to support the campaign.

Anyone with a garden can help reduce the growing mountain of rubbish inWest Sussex by picking up a free Green Cone food waste digester. All food waste,including meat and bones, can be emptied into the Green Cone and broken downinto virtually nothing. It requires a sunny position, and is installed by digging a hole

42cm deep in well draining soil to bury the basket.The end result is far lessrubbish going into your dustbin, and less precious space used for landfill.

Pick up a food waste digester completely free*

by calling 0800 052 0462 or visit greencone.com

Get a free food waste digesterand help the environment.

A partnership initiative between the county, district and borough councils of West Sussex. *Subject to availability.

To dispose of all your waste food and reduce the growing mountain of rubbish in West Sussex, all you need is a garden and a green cone food waste digester to put it in.To find out more call

0800 052 0462 or visit www.greencone.com

Get a free* food waste digester and help the environment.


compostingComposting had been getting bad press. But this simple, yet highly visual campaign, not only showed you the positive effects of composting – a greener countryside. But it was also supported by an amazing offer of a FREE food waste digester. This campaign used press, poster and radio to get effect and take-up was exceptionally high.

Anyone with a garden can help reduce the growing mountain of rubbish inWest Sussex by picking up a free Green Cone food waste digester. All food waste,including meat and bones, can be emptied into the Green Cone and broken downinto virtually nothing. It requires a sunny position, and is installed by digging a hole

42cm deep in well draining soil to bury the basket.The end result is far lessrubbish going into your dustbin, and less precious space used for landfill.

Pick up a food waste digester completely free*

by calling 0800 052 0462 or visit greencone.com

Get a free food waste digesterand help the environment.


press ads

Flipside GroupHoneygreen BarnSmithbrook, CranleighSurrey, England GU6 8LH

T +44 (0)1483 274141F +44 (0)1483 277709

www.flipsidegroup.com

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Flipside helps people go green