Strategy and Creativity

10-28-08

Agenda• Who is (your location name), Media Productions

and the Flint Group?• Capabilities • Our approach & process• About Flint Interactive• Capabilities • Experience• Q & A

About us…• Full-service marketing communications firm• Dedicated to building your brand, business

and relationships• Long-standing history

What makes us different?&

Why should you care?

The Flint Group networkYou will have one contact that can utilize the resources, expertise and experiences of multiple agencies across the Midwest (and North America).

The Flint Group network• WestmorelandFlint (Duluth)• Flint Interactive (Duluth)• Flint Communications (Fargo)• HatlingFlint (St. Cloud)• SimmonsFlint (Grand Forks)• AadlandFlint (Anchorage)

Additional Flint Holdings Companies:• Media Productions (A/V + Events)• Praxis Strategy Group (Econ. Dev. Consultants)• AdFarm (Agribusiness Advertising)• Issues & Insights (Agribusiness Consultants)

Who Are We?A partner, your communications partner

Our expertise in marketing communications strategies and implementation will help you achieve and surpass your marketing objectives.

What We Live By(Our Internal Brand Promise)

We have passion. We have fire. We know that good enough is never good enough.

And it isn’t good at all if it doesn’t get results.

Core Capabilities

• Strategic Direction • Interactive

• Creative Services • Public Relations

• Media Services • Event Planning

• Audio Visual • Research

The ApproachBusiness Objectives

+

Strategic Insight +

Smart Creative ----------------------------------------------------------------------------------------

= RESULTS

• Objectives-driven work means multiple tools to achieve success• Plans built to achieve specific objectives in all cases• Every situation is unique

The Process•Input session•Research•Objectives definition•Strategy development•Campaign development•Tactical direction•Tactical execution•Campaign and tactic monitoring•Campaign measurement

Communications Planning

Without a plan With a Plan

A clear, defined map to success•Based on your business objectives•Brings all stakeholders together - same goals and objectives

Communications PlanningIncludes:•Communications goals and objectives •Target audiences•Key messages•Strategic initiatives •Communication tactics and rationale •Timeline, measurement and budget

(Your location name)+

Media Productions=

A Positive Brand Experience

2 Companies, 1 Objective:Seamless integration for the greater good of your brand

About Us: Flint Interactive•Member of the Flint group since 2004 (+)•Provides web-based business solutions•Focus on “user-centric” solutions•Works seamlessly with WestmorelandFlint to ensure brand consistency in all interactive collateral

Experience

American Medical Systems–www.americanmedicalsystems.com

Her Option–www.heroption.com (F.I. site)–Separate portals for Healthcare professionals and patients

–Interactive tools – video, quiz, history charts–Product focused branding

Relevant work

Relevant work

BobcatClient since the 1940’s (Melroe)

Relationship continues to grow• Customer research• Brand and image development• Communications planning• Creative development used internationally• Media placement throughout North America

Bobcat

HealthcareSMDC Health System and FoundationMarquette General Health System

Other Notable Clients•Duluth Airport Authority•Republic Bank•University of Minnesota Duluth•API•Woodmaster

Questions?

Thank you.