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Flickr and Digital Image Collections @ Your Library
Jason Clark
Bonnie Mccallum
Montana State University Libraries
www.lib.montana.edu/~jason/talks.php
Overview
• Introduction & Overview– Jason Clark
• About MSU Flickr.com Project– Jason Clark
• Flickr.com Project Processes & Procedures– Bonnie Mccallum
• Flickr.com Photostream Results– Bonnie Mccallum
• Flickr.com Project Results– Jason Clark
• Questions & Discussion– Jason Clark
About Presentation
• Slide show has static images for Handouts• Presentation will toggle between slide show and
Flickr’s MSU Photostream
Introduction – Who?
Jason A. Clark
Head of Digital Access and Web Services
Montana State University Libraries
www.jasonclark.info
twitter.com/jaclark
Bonnie Mccallum
Digital Library Technician
Montana State University Libraries
Introduction – Why?
• Our reasons…– Low cost– Active user community– Libraries in the workflow– Growing participation of non-profits – Leveraging web 2.0 and social software
Using Flickr.com in Academia
• About Flickr.com– An image and video hosting website, web services suite, online
community platform.– Standard HTML, HTTP, XML functionality– Public or Private accounts, parental control, private photo
storage
• Other learning institutions hosting images on Flickr.com– Library of Congress– Brooklyn Museum– New York Public Library– Others
• The Commons– http://www.flickr.com/commons/
Using Flickr.com
• About Flickr.com Accounts– Two types of accounts (http://www.flickr.com/help/limits/)
Free Fee
– Account Organization by Owner Tags (metadata) Sets Geo-tagged, original date, copyrights Batch Uploads
– 3rd-Party Partners Web Mashups and Tools Mini and Business Cards, etc
MSU-Libraries Flickr.com Project
• MSU’s Flickr.com Project Objectives– Increase world-wide-web exposure to MSU Libraries
Collections– Increase search engine optimization (SEO) of MSU-
Libraries Special Collections– Increase scholarly and educational access to MSU
Libraries Collections and their objects– Increase digital object presence and delivery
technology options across campuses, state, and academia
MSU-Libraries Flickr.com Project
• Montana State University Libraries “Pro” Sitehttp://www.flickr.com/photos/msulibrary/– Currently Focused on Special Collections & Archives
MSU-Libraries Flickr.com Project
• Montana State University Libraries Photostream
MSU-Libraries Flickr.com Project
• Four Sets– Collection 10 - James Willard Schultz– Collection 2451 – August “Gus” Ludwig Hormay– Collection 771 – Thomas B. Brook– Collection 1507 – Frank Jay Haynes Family
• Each Set has:– Brief description of the Special Collection and Photographer– Links back to:
MSU Collection MSU Libraries Homepage
MSU-Libraries Flickr.com Project
• An Example of a Set
MSU-Libraries Flickr.com Project
• Each photo object has:– Description with Object ID– Links back to:
MSU Collection’s Finding Aid MSU Individual Object MSU Duplication Policy MSU Libraries Digital Initiatives
Using Flickr.com
– End-users Downloads and Prints Comments High quality tiffs as masters
MSU-Libraries Flickr.com Project
• An Example of an Object
MSU-Libraries Flickr.com Project
• MSU-Libraries Object Selection Process– Institution’s charter
Land-grant University (Land-grant College) Public educational outreach
– Libraries’ digital and web services mission– Digital object’s quality– Patronage and Low-picking fruit– Copyrights
MSU-Libraries Flickr.com Project
• Preparation– Photostream Sets
Each MSU Collection is a “Set” within photostream Browser page holds 60 thumb-nails Collection “Set” has unique description
– Select ≤ 60 digital images Where are photo objects internally? Where do we want tiff copies of them for uploading process? Check the size and adjust accordingly
Flickr.com Project Data
• Data collection long-view– Re-use data for other Web 2.0 initiatives
• Data– “Set” and “photo-object” descriptions with links
SEO spiders like good content and links SEO and end-user descriptors and keywords Inclusion in The Commons is a human decision Help our Special Collections Librarians
• Types of data– Text fields and HTML
Flickr.com Data Collection
• Data Collection– Used digital photos already created and published to
MSU Libraries website– Photo-objects and associated information on several
different servers and in different files– Needed a central file to hold all the information about
individual photo-objects and their associated sets– Excel file holds all data for uploading to Flickr
Individual photo-object information, including HTML Set (collection) descriptions Multiple collections
Flickr.com Data
Flickr.com Data in Web 2.0
• Metadata (Tags)– What are end-users and SEOs looking for?– Unique to the digital object– Persons, Places, Things, and collection name– Keyword phrases
“Montana State University”
– Batching tags and keywords Once an entire collection was uploaded, Batch Tagged:
• “Montana State University”• “MSU Libraries”• “James Willard Schultz”
Sample Object Meta Data
• Front end view– Title– Description– Tags
Sample Object with HTML
Montana, Bureau of Land Management, Porcupine Creek Fish and Game, a fenced-in study field. (Object: 2451-13074)
<strong>Object ID:</strong> 2451-13074
<strong>Creator:</strong> Hormay, August "Gus" Ludwig -- Photographer. 1907-1999
<strong>Source:</strong> Collection 2451: August
"Gus" Ludwig Hormay Photographs and Papers, 1900-1999. (<a href="http://www.lib.montana.edu/collect/spcoll/findaid/2451.html">more info</a>)
<strong>Repository:</strong> Merrill G. Burlingame Special
Collections at Montana State University Libraries
<strong>Rights Info:</strong> No known restrictions on publication; may be subject to third party rights (for more information, <a href="http://www.lib.montana.edu/archives/photos.php">click here</a>)
More information about the <a href="http://www.lib.montana.edu/digital/">Montana State University Library: Digital Initiatives</a>
• Back end view HTML– Links with HTML code
Flickr Photostream Admin
• Photostream account administration– Flickr is a social network and someone has to be
sociable on a regular basis Answer comments, monitor contacts and favorites
– Track statistics– Flickr contact
Flickr Photostream Results
• Pleasant surprises– Photos people are finding of interest– How people are finding these photos– Individuals and groups– End-users feedback and interest
• Wish we know more– What tags and metadata are we missing– What other photo collection topics are of interest
Flickr.com Project Results
• Data collection used in other projects– Heritage West– Montana Memory Project
• Findability - bring MSU collections visibility
Flickr.com Project Future Plans
• Our current status– Applied to Commons – We are in the queue
• More sample collections going forward• Educate and make research accessible
Lessons Learned
• Consolidate your data into single file (Excel)• Most hits from outside of Flickr.com• People want to share, use, and contact• Scale of “long tail” brings new uses and interest• Data mining of Flickr stats brings new
understanding of digital content• Flickr has community guidelines and acceptable
use policies
Recommendations
• Get your data in order first– Excel or other tool
• Batch and optimize generic metadata– Tags, permissions, locations
• Add metadata for your librarians– E.g., Special collections object id
• Allow time for social monitoring and participation– Staff time assigned
• Talk to Flickr early, show samples• Add external linking strategies within metadata
– Links into your collection, out to search engines
Resources & References
• References– Library of Congress’s Blog article:
“Library Releases Report on Flickr Pilot” http://www.loc.gov/blog/?p=394
– Wikipedia article on Flickr http://en.wikipedia.org/wiki/Flickr
• Flickr Resources– Flickr Services (http://www.flickr.com/services/api/)– Flickr Create a Flash Badge (http://www.flickr.com/badge.gne)– Partner Products – MiniCards
(http://www.moo.com/products/minicards.php)
Questions & Discussion
