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FlexPod Partner Programme:
Flexible and Dynamic
Converged Solution
Powered by SolutionsPath™
TechnologyAccelerate Success 2015
2
1. Introduction
The next few years will see seismic shifts in the way IT is delivered, as companies position themselves for convergence and cloud. If
your business isn’t ready to profit and grow from these changes, you risk falling behind in the market.
Midmarket enterprise customers as well as Managed Service Providers (MSP) are looking for a simpler, more flexible, automated, and
dynamic infrastructure that will better align IT resources with continually changing business demands.
Embrace the change and invest in FlexPod, a pre-validated datacentre platform, employing best-of-breed components from NetApp
FAS/e-series, Cisco UCS and Nexus switches. The perfect platform for future shared infrastructure solutions, FlexPod will make it
simple for you to profit from tomorrow’s cloud-led datacentre opportunities.
• Customers can start small and evolve into a FlexPod solution,
maximising their existing IT investments whilst adopting
a more strategic path to the cloud-ready datacentre – all
without sudden impacts on resources and budgets
• Unlike competing offerings, FlexPod’s single architecture
at all sizes means ultimate scalability. FlexPod scales up
massively to accommodate even the most dynamically
changing enterprise IT environment
• Use FlexPod to challenge multiple customer pain points: slow
application deployment, complex workload provisioning, silos
of server, storage and networking, proliferating management
tools and inefficient processes
• Maximise returns on virtualisation and enable the move
to converged systems and public, private or hybrid
cloud delivery with FlexPod as the underlying shared
infrastructure platform
• For the most predictable engagement, FlexPod is also
available as a pre-validated, pre-sized frameworked solution
that includes service support to ensure accurate scoping and
trouble-free delivery
• Leverage FlexPod’s industry-first features to close business:
a Co-operative Support Model where all participating
vendors support the solution, and secure multi-tenancy for
private cloud.
Industry leaders NetApp and Cisco have a powerful global
presence and have been working together on a shared
virtualised datacentre vision since 2003. They are transforming
the datacentre with a unified architecture and virtualisation
technologies that result in highly efficient virtualisation and
cloud computing solutions built on jointly validated reference
architectures. Together they have helped thousands of customers
to increase efficiency and agility and reduce TCO.
3
IDC forecasts the total integrated systems market will grow from
$7.3 billion in 2013 to $17.9 billion in 2018, representing a five-
year 2013–2018 compound annual growth rate (CAGR) of 19.6%.
Avnet Technology Solutions EMEA therefore recognises this is
an opportunity for the channel – and calls for the channel to act
now to drive growth in EMEA.
The reason for this phenomenal growth is a shift in the way a
growing number of customers are consuming IT. Customers are
increasingly looking for systems that are simple to manage, easy
to scale, provide elasticity, don’t require advanced forecasting
and deliver on the promise of software defined everything.
What is FlexPod?
FlexPod is a pre-designed, prevalidated infrastructure
building block built on Cisco UCS, Cisco Nexus datacentre
switches and NetApp FAS/e-series storage components.
Plugging straight into virtualisation projects and virtualised
environments, FlexPod is hypervisor ready and optimised for
deployment alongside VMware and Microsoft Hyper-V.
Cisco UCS
The Cisco Unified Computing (UCS) architecture was
designed, from the ground up, for virtualised environments. It
unifies compute, network, storage access, and virtualisation into
a cohesive system. UCS has a radically simplified architecture:
• Dramatically reduces the number of devices that must be
purchased, cabled, configured, powered, cooled, managed,
and secured
• Extended memory technology allows UCS to support up to
384 Gigabytes memory and up to a 60% reduction in the cost
of memory, thereby supporting more VMs per server than
other competitor server manufacturers.
Cisco Nexus
Cisco Nexus datacentre switches use award-winning
Unified Fabric technology to consolidate traffic onto one
simplified, cost-effective architecture. Nexus switches also offer:
• Excellent scalability and fast, easy “zero-touch” installation
• Automatic configuration
• In-service upgrades
• Single point of policy management all greatly simplify
management and increase efficiency, availability, and
security
Veeam
The Veeam Availability Suite v8 integration with FlexPod
enables:
• Agent-less fast Backups from Storage Snapshots, with
application consistency to protect critical applications and
increase RPO without impacting storage performances
• High-speed recovery options to easily recover individual
items or entire VMs from NetApp Snapshot®, SnapMirror® and
SnapVault®
• Fast, application-consistent recovery points by orchestrating
NetApp Data ONTAP® to create snapshot-only backups
• Reduced risk of data loss by automating the creation of
secondary backups to NetApp SnapVault
• Verified protection by automating the testing of backups in
the background and guarantee recoverability of every file,
application and VM (virtual machine)
• A cloud-ready platform that enhances data availability
by providing an efficient way to get backups off-site to a
service provider
APC by Schneider Electric
By integrating the best-in-class offers of FlexPod from
NetApp and Cisco with the APC by Schneider Electric portfolio
of Infrastructure, Power & Cooling solutions, we can deliver a
truly end-to-end solution which plugs-in to your business with
no fuss, no mess, no waste and with maximum speed, and
efficiency.
APC Converged Infrastructure Solutions delivers fast and risk
free deployment of FlexPod, guaranteeing large savings in
time & cost on infrastructure design, build , deployment and
relocation, while ensuring FlexPod stays ‘Always On’, with
system management from afar for Remote & Branch Offices.
2. The Converged Infrastructure Market evolution
4
NetApp Unified Storage
NetApp’s multiprotocol unified storage platform for all
tiers of storage provides advanced efficiency capabilities that
dramatically reduce capacity use along with:
• Built-in data protection and scalability features
• Optimised performance with 10GbE or FCoE
• Efficiencies including built-in de-duplication, thin provisioning
and rapid cloning
• Automated storage management, data protection and
security features.
Proven across a broad range of environments
FlexPod has been pretested and jointly validated with
popular hypervisors, operating systems, applications, and
infrastructure software, including:
• VMware® View and vSphere™
• Citrix Xen Desktop
• Red Hat Enterprise Linux® (RHEL)
• Oracle®
• SAP®
• Microsoft® Exchange, SQL Server®, and SharePoint®
• Microsoft Private Cloud built on FlexPod
FlexPod can be optimised to support several of these workloads
simultaneously. NetApp and Cisco have also jointly developed
reference architectures—several of them Cisco Validated
Designs, with prescriptive sizing guides—to help you integrate
and flex the solution to meet your specific requirements for the
following critical environments:
• Virtual Desktop Infrastructure (VDI). FlexPod is an easy-to-
deploy, self-contained virtual desktop solution in a rack. Its
modular design facilitates rapid, repeatable deployment of
thousands of virtual desktops. FlexPod integrates with, and is
optimized for, VMware View and Citrix XenDesktop. A virtual
desktop solution built on FlexPod provides unmatched price/
performance. You gain extreme efficiencies by deduplicating up
to 90% of redundant user and OS data, and I/O performance can
be accelerated by up to 50% with NetApp® cache acceleration
technology (Flash Cache). The extended memory technology
of Cisco® Unified Computing System™ provides the industry’s
greatest number of VMs per core density.
• Development and test. FlexPod enables rapid provisioning
and deprovisioning of virtual resources, making it an ideal
platform for development and test environments. NetApp
FlexClone® software facilitates rapid dev/test setup with
cloning technology that lets you deploy thousands of space-
efficient VMs for new projects in minutes, accelerating time to
production and time to market. Resources can be easily cloned
and redeployed, reducing preparation time for other initiatives
such as DR testing. FlexPod high compute and storage
consolidation ratios and utilisation levels also enable you deploy
development and test environments on a denser infrastructure
that reduces space requirements and capital costs.
FlexPod Solution Family
Primarily Branch, Retail,
Edge, and SMB Enterprise /
Service Provider
Massively scalable shared virtual data center infrastructure
Dedicated app infrastructure
Specialized environments within
enterprises
! Enterprise Apps ! Private & Hybrid
Cloud ! VDI
! Big Data and Analytics
UCS Mini
FAS3270FAS3270
Compact, cost-effective converged infrastructure
5
Avnet converting the technology stack into a
compelling solution
Avnet delivers a single-source platform to help you successfully
bring FlexPod to your customers faster, easier and more
profitably. Avnet delivers the entire FlexPod project lifecycle –
pre-sales support, consolidated quoting, single order capability,
assembly and testing, ship complete and tracking.
Avnet is unique in that it is the only distributor in EMEA that
has both the breadth of tier one vendors in its portfolio – Cisco,
EMC, NetApp, HDS, VMware, and VCE – and the skills and means
to assemble, test and pre-configure highly complex converged
systems on behalf of its customers in EMEA.
Tongeren, Belgium, is part of the Avnet European distribution
centre, which houses both a pan-European distribution and
logistics operation, and an integration centre, primarily serving
Avnet Technology Solutions EMEA customers.
This distribution centre the only one in Europe which is especially
equipped for safe assembly, pre-configuration and validation of
IT solutions like FlexPod solutions. The centre is 34,000 square
meters in size and over one million packages are shipped every
year from this location.
As a value-added distributor and strategic partner, Avnet
simplifies the approach to converged infrastructure for its
customers, partners and resellers and makes it easier for them
to invest in this growing market.
Avnet is ready to build your FlexPod solutions, having put in place
all the resources required to deliver the technology stack in its
entirety. Use this capability as an interim solution whilst establishing
your in-house skills and as an add-on to your resources for
Distributor engagement with Avnet allows customers, partners and
resellers to address the aforementioned challenges by capitalising
on Avnet’s expertise and leadership in this area:
• Pre-integration to remove complexity and reduce risk.
• A “live project” approach for more reliable testing, and
continuous monitoring and maintenance.
• A “single source” approach which provides one point of
contact to reduce complexity.
• A “transformative” approach to infrastructure which aims
to break down the silos within a business to increase
collaboration on IT projects/deployments.
• The standardised approach to converged infrastructure
to significantly reduce risk, take the ‘guesswork’ out of
architecting new environments and delivering IT services.
• Highest standard and accreditation – converged infrastructure
is assembled by certified engineers which closes the gap on
the lack of training and accreditation needed to configure,
validate and create such complicated IT systems.
• Insight into the broader converged infrastructure ecosystem
across EMEA – through SolutionsPath™, Avnet can provide a
solid overview of the converged infrastructure opportunities
and solutions to educate the channel and drive growth.
Enjoy:
• Lower Expenses via: faster time to market, variable cost
workforces and high value consulting and integration
• Improved Process: Consulting vs. rack and stack; repeatable,
high quality assembly and test; unique, customisable serial
numbers and detailed white-glove services
• Fewer Profit Leaks from: accurate solution and technical
design, no missed components and the only end-to-end test
vehicle in the market.
3. How can Avnet help?
• Business and disaster recovery. FlexPod can be configured
with integrated data protection software to provide fast
recovery from system, site, and regional outages for business
continuity. The combination of NetApp MetroCluster™ and
SnapMirror® with Cisco UCS™ Manager and WAAS offers
automated monitoring and failover, as well as cost-effective
replication to a secondary site for continuous protection
against unplanned downtime. Our solution also lets you move
virtual server and storage resources and data nondisruptively
across hardware to eliminate planned downtime.
• Secure multi-tenancy and secure separation. FlexPod
leverages the Cisco SAFE architecture and NetApp
MultiStore® technology to deliver the industry’s only secure
multi-tenancy architecture1. Secure multi-tenancy enables
each tenant – application, business unit, or customer – to be
securely isolated within the FlexPod environment. Secure
multi-tenancy provides the data separation and service-level
guarantees offered by application silos, while delivering
the efficiencies of a converged, virtualized infrastructure.
FlexPod also securely separates nonvirtualized workloads
across the data center. 2SMT has undergone and passed
several security compliance tests PCI Compliance validation,
FISMA certification and ICSA Audit.
6
Developed by Avnet, in partnership with its suppliers, SolutionsPath™ is a proven methodology that includes business intelligence
tools, education and lead-generation resources designed to help resellers and customers grow their business through specialisation.
Engagement is simple with the FlexPod Partner Programme
You can connect with this world-leading solution by joining our FlexPod Partner Programme. The most proactive partners will
enjoy returns from the sale of the FlexPod itself and from the surrounding services.
The FlexPod Partner Programme is open to Business Partners at every level of service capability, with partners able to complement
their in-house skills and resources with Avnet’s, ensuring expert deal support from Avnet and NetApp and maximising your margin
opportunity from outset.
Only participating partners will benefit from these exclusive programme deliverables:
• Unique FlexPod frameworks that simplify deployment and maximise project returns
• Training paths developed specifically for FlexPod
• Finance options to eliminate any cost-based customer pushback
• Service support to complement your in-house skills and resource
• Scope to create bespoke incentives for your team.The same applies for this converged infrastructure market – a real opportunity
for the channel.
Image of SolutionsPath™ Programme content – example below
En
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6. SolutionsPath Sales Accelerator
1. Dedicated partner end-user events to identify end-user accounts to attend
2. Targeted end-user demand generation to identify new opportunities
1 Maximising solution and wallet share through existing customers
2. Highly profiled new customer opportunities
5. SolutionsPath University
1 day University on Customer workshops & scenarios
FlexPod Converged expert sales force
4. SolutionsPath Portal & Market Insight
• 1 portal to access playbooks that contain all sales tools
• Subscription to Datacentre Market Insight on the latest research hot topics to keep you up-do-date
Easy to use sales guides for identifying, qualifying and engaging customers through a solutions focused sales process
3. SolutionsPath Certify
NetApp Storage partner status
Cisco UCS certifiedFully certified partner on FlexPod Converged Solutions
Veeam
2. SolutionsPath Briefing online
Partner Briefing: A half day agenda to educate Channel Sales and Marketing on the opportunity in the Converged Market
Awareness of market opportunity and programme content
1. SolutionsPath Analyse
Look at current customer buying profile from AvnetIdentify prospect customers from profile identified from local IT database
Knowledge of existing customer profileAgreed profile of partner target market to identify new prospects
4. What is the SolutionsPath™ Programme?
7
Avnet anticipated the rise in adoption of Converged Infrastructure and aligned our business to
help partners and their end-users realise the productivity and efficiency gains of Converged
Infrastructure deployments. Avnet continue to be at the forefront with NetApp and Cisco
• Avnet EMEA have a year long standing relationship with NetApp
• Avnet are the only distributor with integration and assembly distribution centre for FlexPod in
EMEA, based in Belgium.
• Highest standard certification engineers to configure and validate converged Infrastructure
solutions
• Insight to the broad converged infrastructure eco-system
• A proven channel enablement methodology called SolutionsPath™ to help partners accelerate
growth in key markets
Benefits of the FlexPod Partner Programme
• Avnet’s FlexPod Partner Programme offers a fast-track to FlexPod revenues, both
for partners who are new to this technology and those who have already ventured into this
market
• Avnet’s FlexPod frameworks and Partner Programme make this a simple, profitable
engagement - reducing the sales cycle by as much as 50% over non converged infrastructure
solutions
• Reduced cost of sale – faster time to market, uses variable cost workforces and high-value
consulting and integration
• A better process – no more rack and stack, repeatable high quality assembly and test
• Fewer profit leaks – via accurate scoping, no missed components and end-to-end testing
• Save time with single: source, quote, order and invoice – then ship complete
• Ensured accuracy as every FlexPod deployed has been designed, sized and built by Avnet’s
accredited specialists
• Avnet services minimise the risk of failure and missed components and accelerate delivery
• Avnet can help to extend the solution by leveraging FlexPod’s reach within the IT environment
to find further hardware and service opportunities
• Strong finance packages, including new lease options, from Avnet and NetApp remove any cost
based customer objections and will enable customers to buy at outset the solution they want
to grow into.
5. Avnet and NetApp, Cisco & Veeam investing in partners
As a global IT solutions distributor, Avnet Technology Solutions transforms technology into business solutions for customers around the world. It collaborates with customers and suppliers to create and deliver services, software and hardware solutions that address the changing needs of end-user customers. The group serves customers and suppliers in North America, Latin America and Caribbean, Asia Pacific, and Europe, Middle East and Africa. It generated US $11.0 billion in annual revenue for fiscal year 2014. Avnet Technology Solutions is an operating group of Avnet, Inc. For more information, visit http://www.ats.avnet.com.
© 2015 Avnet, Inc. All rights reserved. The Avnet Technology Solutions logo and SolutionsPath™ are registered trademarks and PayNow, CloudReady and Accelerating Your Success are trademarks of Avnet, Inc. All other products, brands and names are trademarks or registered trademarks of their respective owners.
Avnet Europe Comm VAKouterveldstraat 20B-1831 Diegem www.avnet.com/ts/emea