SPECIAL PROGRAMS: The material could be adapted specially to your company needs, and if required, innovated in according to your applications.

Salesmen For all company personnel Managers(Marketing and Sales)

• Basic concepts of modern sales.- The way for the success.

• The self leadership, the cornerstone of the employee development.

• The effective comercial manager.

• Construction of the sales winning attitude.*

• Construction for the delivery of value of the company.

• The leader must be motivated:- Concepts, ideas and skills

for long range target.• Selling on value and not on

price.• The customer is the # 1 for

everybody.- A customer focus seminar.

• The modern function of marketing.

• Building relationships for buying loyalty and retain customers in the business to business markets.

• The personal attention:- Indispensable weapon for

customer’s satisfaction and retention.

• Production and delivery of the customer value preposition as a strategic tool to gain projects and to retain customers. New¡¡¡¡

• Tactics and attitude for the productivity of the floor salesman.

• Customer’s orientation: what implies and how it is achieved.

• The intelligent use of market research in business to business operation.

• Effective customer value proposition as instrument for better sales. NEW¡¡¡¡

• Team working and integration for an effective business.

• The critical functions of sales manager for successful performance.

• The marketing basics that all the sellers need to know.

- Putting in practice for better results.

• Motivation as condition for success:- The formula for longlasting

achievement.

• What to do for a effective and profitable long range customer retention.

• The buyer: “The predator of suppliers”. NEW¡¡¡¡

• Time magement: a tool for an efficient work.

• The professional salesman: a managerial approach.

• Fundamentals of proffesional selling.

• Building of richness:- For everybody and for the

company. **

• Strategic plan for sales and marketing .

• Strategic approach for effective negotiations.

• Possitive work attitude: A tool for a better execution. NEW¡¡¡¡

• The use of the sales promotion as as income generator.

• Selling right; selling value. • Effective business presentations. NEW¡¡¡¡

• Among Others...

• The salesman, the leader of the delivery of value and the customer satisfaction.

• Entreprenurial motivation of high impact. NEW¡¡¡¡

• Among others… • Among others…

Human Capital Development Programs

To General managers, sales and marketing executives, salesmen, and to all the company personnel no matter the area or department.

(in house B2B)

More than 14,000 executives qualified to date.

Speaker: Mr. Gerardo Casso.

CONTACT US:(52 81) 8348-4253/95 // 8333-193501-800-7143-368mkcasso@cassoasesores .comw w w.cassoasesores .com

Based on the book: * Los seis pasos del progreso. ** Riqueza Total.