FLÁVIOMARKIEWICZDESIGNER & ILLUSTRATOR

In this portfolio you will find projectsthat highlight specific skills deployed during their development.Beside are the name of each project and the corresponding abilities.

Storytelling, Branding Strategy, Digital Rendering

Consumer Analysis, Branding Strategy, 3D Modeling

Concept Art, Storytelling, 3D Modeling

Illustration, Character Design, Graphics

Prototyping, Packaging, Point of Purchase

CMF Design, Storytelling, Teamwork

TABLE OF CONTENTS DR3 1T SOCCER BOOT

L.L. BEAN ESSENTIAL PACK

SAN CORISCO & CATBONDE

TEXTBOOK ILLUSTRATIONS

JAPANESE CUISINE PACK

SECRET SATURDAY CMF

DR3 1T SOCCER BOOT

For MESH01’s “DR3 Turf Football” contest, the upcoming Saudi Arabiansports brand requested a boot that would address the amateur Saudi

players needs and make a statement through story.

Which is the best story to be told? How to tell this story?_

1st Place in “DR3 Turf Football” contest

Date | June 2014 - July 2014 (Two rounds of one week each)

Project Emphasis | Storytelling, Branding Strategy, Digital Rendering

The main consumer of soccer products inSaudi Arabia are menbetween teens andyoung adults, who enjoyplaying around 3-5 timesa week in several differenttypes of ground. They arepassionate about the bigEuropean clubs and theirplaying styles, being FCBarcelona one of the mostrespected, along with its trademark "onetouch football."_

DR3 headquarter islocated in Jeddah, one of the fastest growing citiesin the Middle East. Thecity’s recent architectural projects feature a futuristicaesthetic that provided material and insights fortelling this project’s story.

With inspirations in mind I started a seriesof sketches trying to merge functionality to story, incorporating details of Jeddah architectural landmarksto a fast and lightweightboot for players adept to “one touch football” style.

To finish the first round,I focused on a digitalrender that could show material piecing, embossand different finishes.

After DR3 feedback, the result was a boot with complex details and main pattern that referenced the KAUST Beacon. A different color line traced a path through the pattern,representing the way to the goal through a series of passes. The line flows to the “strike and pass” area, and then keep crossing the outsole returning to its starting point.

Color exploration,trying to reach

exotic combinationsnot found in the

mainstream market.

DR3 1T.For quick and

efficient players.

L.L. BEAN ESSENTIAL PACK

In MESH01’s “Ultimate Back to School Pack” contest, L.L. Bean needed afresh backpack design that carried the brand’s tradition and quality to the

next generation of students.

What will be their needs? How to add a twist and keep L.L. Bean’s heritage?_

1st Place in “Ultimate Back to School Pack” contest

Date | September 2014 - October 2014 (Two rounds of one week each)

Project Emphasis | Consumer Analysis, Branding Strategy, 3D Modeling

Founded in 1912, L.L. Bean now faces a fierce competitionfrom other giants like Nike, The North Face and Under Armourin various industry sectors, one of them being equipment andaccessories. The brand always bet on quality and durability ofits products to retain their customers. Aiming to meet the newdemands of school backpacks market, L.L. Bean ordered amultitasking backpack that would add innovation to the dailylife of students and maintain the centennial traditionof the company.

For the first round, L.L. Beanwas looking for concepts andrough sketches showing severalcompartments with easy accessand a new compression system.I was inspired by the braidedside panel from Nike Free Runner,as well as BUILT bags finishingand materials.

With L.L. Bean feedback, I started thesecond round simplifying the compressionsystem, but keeping its functionalityboth in a vertical and horizontal directions.The Neoprene/Ariaprene was chosen ashero material since it was suitable for itsresistance, light weight, elasticity andunique looks.

To help with final visualization, I did a 3D model of the backpack, showing its severalpockets, explaining how to access and forwhich item it is more appropriate.

Carrying L.L. Bean’sDNA to the next

generation andwith multitasking

compartments thatranges from tech

friendly to thermicalpadded pockets forfood, the Essential

Pack is the ultimatetool for students from

grade school tograd school.

SAN CORISCO & CATBONDEDuring my internship in the Detail Library Committee, I was tasked

with the challenge to come up with several buildings and a streetcar forSan Corisco, the city used in “Joana” and “Gadanthara” short movies.

Both the buildings and streetcar should pay a hommage to pop culturereferences, while keeping an early 1900’s aesthetics.

Which story the props should tell? Who should be honored and how?_

Team | Filipe Dilly, Daniel Pinheiro (Texture, Shading, Rigging)and Paula Markiewicz (Colors)

Date | August 2011 - December 2011 (5-month timeframe)

Project Emphasis | Concept Art, Storytelling, 3D Modeling

The first step of the process was to gather visual references from the first decades of the 1900’s, focusing on american cities that had a Victorian style,with San Francisco being the main reference for the project. Each building that we had to create received a name that payed a tribute to pop culture icons.Taking the names as starting points, the artists had to write a short backstory for the building before creating a concept and modelling it. I was personallytasked to create San Corisco's streetcar, that would be a tribute to Hayao Miyazaki's “Tonari no Totoro”.

The challenge then was to transform the character “Catbus” into a tram (Catbonde). Few sketches determined visual direction before modelling.Even with many details, models should be low poly to reduce render time.

The same process was applied when designing San Corisco’s buildings. The Main Street U.S.A.in the Walt Disney World was another main inspiration for mood and design guidance.

Both “Gadanthara”and “Joana” short moviesare taking part in filmfestivals. After this stage,all the production files willbe open source and free to download, available for aspiring artists to helpthem understand their craft even better.

I was contacted by Kroton Educacional publisher tocreate several illustrations for the 2015 Rede Pitágoras

textbook collection. The books were both for elementaryand high school, varying in subject and complexity.

How to design characters and scenes suitable for each subject and student’s age range?

_

Date | May 2014 - October 2014 (6-month timeframe)

Project Emphasis | Illustration, Character Design, Graphics

TEXTBOOK ILLUSTRATIONS

Kroton Educacional publisherworks together with variousinstitutions to ensure thesupply of high quality teachingmaterials. One such partner isRede Pitágoras, one of themost traditional schoolsystems in Brazil._

The brief for this work was tocreate new illustrations andupdate some present invarious textbooks in order toadjust better to today'sstudents. With the intent ofcover a wider audience aspossible, I tried to use famousreferences derived from biganimation studios and thework of its concept artistssuch as Kevin Dart, LouRomano, Dean Heezen,Griselda Satrawinata,Normand Lemay andmany others.

Character studies, anatomy,pose, expression, scenery,

scene composition, framingand inking are phases of

the project done mostly inan analog way. However,

some of these phases canalso be created in a digital

media, according to theillustration complexity.

Color, light, shadow, finishingand any posterior

revisions and editsare held in digital

media. The illustrationbrief will guide colordecisions and mood

of each scene.

Some illustration sets are more complex and demand creation of deeper characters and scenarios. Regardless,the main goal is always to deliver illustrations that elevates learning into a richer and more intuitive process.

JAPANESE CUISINE PACKThe production and marketing of sushi and other Japanese dishes iscommonplace in delis and similar establishments in Brazil. However,

the packaging in which the products are marketed does not receive thesame attention as the food itself. This academic project was intended

to enhance the sushi marketability by improving it’s package.

How to elevate the product without substantiallycompromising the price point?

_

Mentors | Fernando Casanova and Robert GomesDeveloped during Product Design graduation atUEMG - ED and supported by Padaria Vianney.

Date | August 2012 - October 2012 (3-month timeframe)

Project Emphasis | Prototyping, Packaging, Point of Purchase

The project started withresearch on site, consistingof visits to variousestablishments thatmarketed Japanese food inthe city of Belo Horizonte.Many establishments mademistakes that reflecteddirectly on the perceivedvalue of the product, rangingfrom poorly organized Pointsof Purchase even to dubiousfood preservation. _

A low production and marketing price of the packaging was a key element;and therefore, examples likethe HortiFruti’s salad packagebecame basic references forthe project, merging cheapproduction processes andmaterials to a qualityfunctional feature.

During sketch phase, several Japanesecultural references were explored andthe consumption habits of Japanesecuisine in Brazil were studied as well.Physical and virtual 3D mockups weremade before production of the finalvacuum forming molds, made of woodby CNC router and finished by hand.

The final result of thisproject is a presentationprototype of the"Japanese Cuisine Pack".It consists of 4 parts, theybeing: a carton sheet forbranding and information,two lids and a polypropylene tray.

The package went througha pricing step which statedits feasibility.

The bigger cover allows separation of the side dishes sold with sushi, and also works as a base for consumption of the products, without the need of any other utensil. Thechopsticks are placed in small tears in the carton to close the package, creating a simple and elegant delivery of the product which references the oriental architecture.

SECRET SATURDAY A BETABRAND COMPANY | CMF DESIGN

During the 2015 FN Platform Challenge, which took place at PENSOLE inPortland/OR, my role was to help develop a sub brand for apparel online

store Betabrand, creating a global color palette, as well as selectingmaterials, textures and finishes for 3 different footwear projects.

How to translate the brand identity to colors and materials?_

Winner of the 2015 FN Platform Challenge for CMF and selected to attend MAGIC Tradeshow in Las Vegas/NV

Team | Seka Sekanwagi, Lindsey Myers,Jalen Miller (Footwear Design) and Zia Ahmad (Brand Design)

Date | June 2015 (4-week timeframe)

Project Emphasis | CMF Design, Storytelling, Teamwork

PENSOLE Footwear DesignAcademy, founded byD'Wayne Edwards (formerJordan Brand DesignDirector), helps educateprofessionals for the footwearindustry through short coursesof about 1-2 months.

To be accepted into the course,it was necessary to submit awork to the judgment ofprofessionals who selecteddesigners eligible to receivethe scholarship. Afteracceptance as one of 6 Color &Material designers in the course,I could attend classes andlectures that covered the entirefootwear design process, whilesimultaneously participating ina contest which ultimate goalwas to create professional-levelconcepts to be presentedduring FN Platform 2015.

The class was divided into teams of4-5 members between CM, brandand footwear designers. As a CMdesigner, my main role was toresearch and develop a globalpalette of colors and materials for asub brand that we would developfor Betabrand, an online crowdsource retailer. I created inspirationalboards, selected colorways,textures and finishes to fitaesthetically and functionally to theprojects developed by the footweardesigners. I relied on the support ofSuzette Henry (former Jordan BrandMaterial Designer) and the MLAB._

In a secondary role during thecourse, I helped developing the subbrand, defining their consumersand assisting my teammates in thecreation of personas that wouldguide three different designs; a phase where communication wasa key aspect.

The final product was a board and a final presentation to industry professionals about CMFfor Secret Saturday, the sub brand created for Betabrand. It featured the theme "inside joke"on their products, which pointed to a selection of bright colors with quirky names, materialswith curious functions and appearances that balanced with neutrals and concealed aninteresting and entertaining backstory.

I was selected among twelvefinalists to attend FN Platform,the largest footwear exhibitionin North America, with over1600 exhibitors from aroundthe world, as part of MAGICtradeshow, which takes placetwice a year in Las Vegas/NV.Being at the event, I had theopportunity to present mywork to various professionals,expand my network,showcase my own skills andsee what the industry wasdeveloping for futurecollections._

During the show, I washonored to be elected winnerof the FN Platform Challenge2015 for CMF, with my workgetting the highest scores ofthe category in thefinal judgment.

LIKE WHAT YOU SEE ?Then talk to me!

I'll be more than happy tohear what you have to say.

I'm open to suggestions,criticisms, job opportunities

and even if all you wantto do is chat a little bit.

Just hit me up!_

Belo Horizonte . Brazil+55 31 99207 2987

hello@flaviomarkiewicz.com