Flat Plans and Rationale

EssentialInformation

Masthead

Main Sell Line

Subhead

Issue

Main Image With Sell Lines Wrapping Around

Cover Line

Blue Boxes are Images with page numbers in the bottom left corner.

Contents

Contents Editorial

Subscribe

Page Details

Image Fills Page

Page Details

Article Title

Drop Cap

Article Article

Tagline

Image And Embedded Caption

Page Details

Article

Article

Sub Heading

Fact-file and /or useful links.

Image And Embedded Caption

Image And Embedded Caption

Rationale

Colour UsageThe colours I will be using are cream, white, black, burgundy and a mild shade of green. Although

this is not a three tone colour scheme, the larger range of more subtle colours will have the same effect of making the magazine uniform through out but also, due to the colours picked, give it a very formal yet warming feel as none of the colours are particularly dark or negative. The colours will largely contrast on the cover page and title page on each article, with the sell lines potentially in burgundy on a white background for example, creating high contrast allowing it to stand out.

Image UsageImages used on the cover, contents and article will all relate to the genre, being of heritage nature

but more specifically railways. The cover image must be bold and rich in colour with the main subject near the front and at a dynamic angle rather than head on. The weather in the shot must be bright and clear unless it is say the December or winter issues where darker, night time shots would be permitted for effect. The camera angle can be anything so long as it is level and not off to one side as this will present the subject as leaning over. Distance with will vary from a long shot to medium close up. Most importantly, the image must have presence on the page. Much the same applies for the contents and article images but can be more varied in shot type and also relevant. All images will be of areas and subjects in the region.

Text UsageThe language register will be formal with Northern relevant words such as place names, being used

every now and then in the text to embed the regional aspect. Emotion will largely be neutral on the cover and contents but articles will vary dependant on subject. Rhetoric's may be used. Text will support the images, creating a firm link between them. Devices such as pull quotes, bold headlines and puns will be used to best effect.

Layout and FontThe main text fonts used will be Times New Roman for text and Athelas or Baskerville for sell lines,

headlines etc. This will provide a formal outlook and is easily presentable. Page elements will not be defined in a set horizontal/vertical pattern and some items will be staggered or in diagonals to break up the layout and make it easier to read whilst making the layout more inviting and energetic. Dead space will be kept to a minimum where possible as it breaks the layout and text flow.

Masthead

Text

Available in : Logo’s

Main Image Fills

Rationale

Colour UsageThe colours I will be using are cream, white, black, burgundy and a mild shade of

green. Although this is not a three tone colour scheme, the larger range of more subtle colours will have the same effect as mentioned in previous rationales. These will be adopted by the text to create synergy and also to stand out.

Image UsageThe image used on the billboard will relate to the genre, being of heritage nature

but more specifically railways. It must be bold and rich in colour with the main subject near the front and at a dynamic angle rather than head on. The weather in the shot must be bright and clear as it needs to catch the eye at first glance from a great distance. The camera angle can be anything so long as it is level and not off to one side as this will present the subject as leaning over. Distance with will vary from a long shot to medium close up. Most importantly, the image must have presence or what is the point of it on a billboard as a centre piece image. Background must be at a premium though so that sell lines can be worked around it.

Text Usage and FontThe language register will be formal in Baskerville or Athelas for the non masthead

text, which will of course be as it is on the magazine for synergy. These will be bold in this form and either white, black or burgundy, colours that stand out. Text will be at a minimum and to the point as to get a clear message.

LayoutLayout will be as shown on the flat plan, with the image taking centre place and

text wrapping around it as to focus the onlooker at it but make the text very much readable.

Photo Banner

Masthead/Logo

Home/About Us/News/ Shop/Heritage Events/Contact Us

Quick Links to other

pages

General Magazine Information

News stream with images. Shows latest two articles

Out Now Tab

Article Submission Advert Link

Facebook

Photo Banner

Masthead/Logo

Home/About Us/News/ Shop/Heritage Events/Contact Us

About Us article text with embedded images

Current Issue Link

Box

Staff Details column

Photo Banner

Masthead/Logo

Home/About Us/News/ Shop/Heritage Events/Contact Us

News stream with images.

News Page Heading

Rationale

Colour UsageThe colours I will be using are cream, white, black, burgundy and a mild shade of green. Although

this is not a three tone colour scheme, the larger range of more subtle colours will have the same effect of making the website uniform through out but also, due to the colours picked, give it a very formal yet warming feel as none of the colours are particularly dark or negative. By doing this, the website will also create synergy with the other medias. The colours will largely contrast on the home page with the green and burgundy but the burgundy and white will be most prominent in page headings

Image UsageImages used will all relate to the genre, being of heritage nature but more specifically railways.

The banner images must be bold and rich in colour with the main subject near the front and at a dynamic angle rather than head on. The weather in the shot must be bright and clear unless it is say the December or winter issues where darker, night time shots would be permitted for effect. The camera angle can be anything so long as it is level and not off to one side as this will present the subject as leaning over. Distance with will vary from a long shot to medium close up. Most importantly, the image must have presence on the page. Much the same applies for the other pages if any images are chosen to be used. News images though do not need to be as bold.

Text UsageThe language register will be formal with Northern relevant words such as place names, being

used every now and then in the text to embed the regional aspect. Emotion will largely be neutral on the cover and contents but articles will vary dependant on subject. Rhetoric's may be used. Text will support the images, creating a firm link between them. Devices such as pull quotes, bold headlines and puns will be used to best effect.

Layout and FontThe main text fonts used will be Times New Roman for text and Athelas or Baskerville for

headlines etc. This will provide a formal outlook and is easily presentable. Page elements will not be defined in a set horizontal/vertical pattern and some items will be staggered or in diagonals to break up the layout and make it easier to read whilst making the layout more inviting and energetic. Dead space will be kept to a minimum where possible as it breaks the layout and text flow.