Fix/Mobile Convergence “A Service Approach”

Dennis Nam

Architect, Microsoft Korea

September 2006

Agenda

• What’s Next

• SOA –Connected Systems

• Today’s CS Industry Landscape

• Overall System Architecture

• What MS sees

• How MS likes to see

• Where is the user

• Where should the user be

• Device virtualization

• Continuity Service

• Video

Technology

•TQM

•Corporate

•Re-Engineering

•X-Engineering

Operating Model

•Finance,

•HR

•MRP, MRP II

•ERP, CRM, SCM

BusinessApplications

Service-orientation appears to be agreeable to all

Technology

Operating Model

Biz Applications

Destination: SOA and Connected Systems

•A holistic approach to modeling and implementing business solutions

•Builds on your service architecture

•Connects people, information, and devices into a coherent system

•Orchestrates business and infrastructure services into dynamic business processes

•Delivers the insight and oversight you need to drive the top and bottom lines

SOA and Connected Systems

Communications Sector Industry Landscape

NetworkControl

Service Control

IPNetwork

Service Network

Service Delivery Platforms

BSS

OSS

IP Multimedia Subsystem (IMS)

Call Control

PresenceLocation

SMS

eBay PayPal

AmazonFedEx

Weather

Barnes &

Noble

Napster

Fortune

Cookie of

the Day

American

Express

Flight

Tracker

Flight

Tracker

MapPoint

eMail

IPTV Web

Hosting

Office Live

Meeting

Office Live

ESPN

Ring Tones MSNBC

CNN

Ticket

MasterMusic

recognition

Network

Control

Layer

SS7IMS Parlay(X) SIP

OS

S/B

SS

Network

Layer

Billing

SupportPayment

Order

Handling

CollaborationService

CatalogOrchestration

Identity

Mgmt

•Services Proliferation

•Heterogeneous Environments

•Multiple Administrative Domains

•Asynchronous Event based

•Loose Coupling

•Dynamic Aggregation

•Identity Management

•Service Catalog

•Resource Management

•Quality of Service

•Collaboration/Orchestration

Service

Network

Layer

Service

Network

Control

Layer

Virtualized

Device

Virtualized

Device

User as a

Service

User as a

Service

Adding Users and

Devices as service

elements of that

infrastructure

DNS

Resource

Mgmt

Overall System Achitecture

NetworkControl

Service Control

IPNetwork

Service Network

Service Delivery Platforms

BSS

OSS

IP Multimedia Subsystem (IMS)

Session

Mgmt.Service

Catalog

Service

Logic

Profile

Mgmt.

Identity

Mgmt.

Resource

Mgmt.

Device

Virtualization

Utility

Services

DRM

Transcoding

Asset Mgmt.

Portals

CRM

Network

Management

Inventory

Billing

Device

Management

Transport

Provisioning

VAS

Provisioning

Commercial

Catalog

Order

Management

Bu

s

Subscription

Mgmt.

Content

Mgmt.

HSSCSCF

SCIM

ASASAS

MRFC

MRFPMGCF

Wireles

s

IP PSTN

x-SBENGOSS

x-SBENGOSS

x:

Order Handling

Billing

Inventory

…

x-SBENGOSS

Microsoft services:

Live

Mappoint

…

Microsoft technology services:

Exchange

LCS

MSTV

…

3rd Party Services:

Ebay

Google

Amazon

Weather

UPS

…y-SBE

NGNy-SBE

NGNy-SBE

NGNy-SBE

NGN

y:

Presence

Location

Call Notification

Call Control

Identity

…

What MS sees…

•Rapid Prototyping –> Network Mash-ups -> Expanded Catalog of services and solutions

•Developers bring leaf services into the eco-system –virus effect.

•Call

Control

•Presence

•SMS

•Weather

Service

•Amazon

•MSN .Net

Alerts

Service

•Blog

Service

•ParlayX

Service

•Flight

Tracker•MapPoin

t

•Office

Live

Meeting

•WiFi

Triangulation

Service

•IP Based

Location

Service

•Traffic

•User as a

Service

•Virtualize

d Device

•Trascoding

Service

•Instant

Appointment•Instant

Price Check

Service

•Digital

Content

Flow•I’m lost

•DAM

Service•Continuity

Service

•Location

Service

•Hosted

eMail

•IPTV•Personal

Content

Service

•Order

Handling

•Fortune

Cookie of

the Day

•Image

Recognition

Service

•SQL

Data

Hosting

•Billing

•Hosted

Sharepoint •Web Site

Hosting

•Hosted

FTP

•Personal

Assistant

Service

•Hosted

LCS/IM

Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 a

pplications are those that make the most of the intrinsic advantages of that pl

atform: delivering software as a continually-updated service that gets better th

e more people use it, consuming and remixing data from multiple sources, inc

luding individual users, while providing their own data and services in a form t

hat allows remixing by others, creating network effects through an "architectu

re of participation," and going beyond the page metaphor of Web 1.0 to delive

r rich user experiences. –by Tim O’reily, Oct 2005

•Sandbox Services (CS Produced ~15, Others ~20)

•Web 2.0 Services (198 registered on MashupFeed.com)

How MS likes to see

•Build a Service (Developer View)–Build Composite Service–Well Enabling Services

•Run the Service (Partner View)–Publish–Provisioning–Billing–Customer Care–Report

•Subscribe for the Service (Subscriber View)–Self-Subscribe–Billing/Points, etc.–Beta Testers–Invitation Only subscriptions

•Use the Service (User View)–Variety of Blended Experiences–Variety of devices, clients, interfaces–Some with no UI at all

•Microsoft solutions & Services & ideas

•ISV Ideas, solutions and Services

•ISV ecosystem

•SI Partners

•Customers

•Sandbox

•Idea implemented in sandbox

•Ideas implemented by SI partners

•SI deal with support, versioning, etc –Custom Solution

•If Microsoft Idea or solution or Service –then we collect!!

•Solutions produced by Microsoft

•Most popular n ideas productized by Microsoft

•All ideas fuel innovation cycle

•Competition, etc

•Customers will see all ideas

•ISV may implement ideas

•Developers

•Developers participate so that their ideas can be productized.

•Customers

•Customers post “Wanted Electronic RFI” for sandbox ecosystem to provide

•White label Hoster

•Can implement with hoster for White label offering

•Can implement with hoster for White label offering

•Microsoft solutions & Services & ideas

•ISV Ideas, solutions and Services

•ISV ecosystem

•SI Partners

•Customers

•Sandbox

•Idea implemented in sandbox

•Ideas implemented by SI partners

•SI deal with support, versioning, etc –Custom Solution

•If Microsoft Idea or solution or Service –then we collect!!

•Solutions produced by Microsoft

•Most popular n ideas productized by Microsoft

•All ideas fuel innovation cycle

•Competition, etc

•Customers will see all ideas

•ISV may implement ideas

•Developers

•Developers participate so that their ideas can be productized.

•Customers

•Customers post “Wanted Electronic RFI” for sandbox ecosystem to provide

•White label Hoster

•Can implement with hoster for White label offering

•Solution •Innovation•& Productizing•Efforts

•Solution Scaling & •SI Support

•ISV •Community •Support

•Developer Community•Innovate, Innovate, •Innovate!

•New business•Models

•Customer •Participation

•Demos

•Product •Innovation

•Field

•Partner

•Partner

•Product

•Solution

•Marketing

In the services as branded user

In the rendering as a web session

In the devices as personal information

Where is the User?

Close

Medium

Far

HomeGateway

SIM,USB..

AccessProvider

ISP ServiceCar

Where should the user be?

Depending on the level of comfort of the user

Or as a federation of multiple components

The Network Useris a Service

Service Session

Today Tomorrow

Web Evolution

User Session

User Information Devicesinclude a

network representation

Non User Devicesare connectedto the network

Sensor (temp, pressure...)

Actuator (electric meter, RFID…)…..

Device

Management

Devic

e

Virtu

aliz

ation

Connection

Passport

LockerMarket

Place

Microsoft

Windows

Update

Device

Connected Device

Service Enabled Device

Abstract Device

Netw

ork

Sta

ck

Man

ag

em

ent

Agent

Serv

ice

Layer

CSF

Services

Windows

Live

3rd party

Service

Office

Live

Live

Communication

…

Discovery

Security

Messaging

ProtocolEnd Point Abstraction

Device Capabilities

Device Profile

Service Enablement

Billing,

Provisioning,

Content based..

Local Application

OS

Hardware

Device Model

Data Abstraction

Data rendering

Local re

pof

rem

ote

serv

ice

Local re

pof

rem

ote

serv

ice

Local re

pof

rem

ote

serv

ice

Local re

pof

rem

ote

serv

ice

Local re

pof

rem

ote

serv

ice

Device evolution towards a service view

The new device

Device Virtualization

Kiosk

Service

Continuity ServiceEnter your ID: _

Session

IPTV

ProfilingContinuity Service

Continuity?

WIFICellular

DVS

miburger

Michel is watching TV

Michel has to leave to

the airport

and selects Continuity

Thru the profile a

device is added to the

session

DVS selects

the most

appropriate

transport

Michel selects ContinuityMichel arrives at the

airport and spots the

Continuity kiosk

Michel enters his id

By moving away from

home DVS selects the

most appropriate

transport

Continuity?

Service

InventoryThru the inventory

the Kiosk Service is

automatically added

in the session

Enter your password: _

*****

Cross DevicesCross NetworksCross Domains

Applicability: Live Media

Music/Personal Content (timestamp)

IM

Session Based activities

Extentions: Geo Continuity

Media playback

Continuity ?Continuity ?

Video Case Study:Planning a family trip