by virginia sasser

branding an injury

broken bone

frostbite

puncture wound

flu

allergic reaction

hangover

migraine

severed limb

heartache

dehydration

animal attack

burn

language

nexcare™ helping you feel better faster. premium and professional

quality help you stay active. at 3m, we continue to introduce new,

advanced solutions that help protect and keep you comfortable so you

can feel better, faster and get on with your life. no two cuts or scrapes

are alike. that’s why nexcare™ bandages come in a wide variety —

from flexible bandages for dedicated athletes to playful designs that

feature characters kids love. nexcare™ feels better. is better. curad® we help heal. curad® brand products offer protection for the entire

family. from our unique and colorful character bandages to hospital

quality gauze items, curad® is there every step of the way covering

all of your family’s first-aid needs. our woven fabric is designed to

stretch, bend, breathe, and stay on securely and comfortably as you

heal. band-aid® heals the wound fast. heals the hurt faster. sticks

with you through the years. america’s #1 bandage brand covers all

your wound-protection needs. band-aid® brand adhesive bandages

have been there to protect you and your children for years and we are

continuously developing new products to help heal the wound fast

and heal the hurt faster. using the product finder you can find the

best product for your wound care needs. band-aid® is committed to

staying america’s #1 bandage brand for now and years to come.

comforthealingprotection quick resultspain reliefcare variety

typical brand language: reject

comforthealingprotection quick resultspain reliefcare variety

fix me: divergent purpose

fix me is about revealing the nature of an injury through

color. While it does cover a small portion of the body, it

does not necesarily heal or protect a wound. fix me focuses

on wound recognition, acceptance, and exposure, and is

therefore more an emotional remedy than a physical one.

color

color

typical brand color: reject

primary brand colors

fix me: bold colors

shape

trend brand shape: research

fix me: shape combination

a. broken bone

b. frostbite

c. puncture wound

d. flu

e. allergic reaction

f. hangover

g. migraine

h. severed limb

i. heartache

j. dehydration

k. animal attack

l. burn

fix me: injury and color application

a.

d.

g.

j.

b.

e.

h.

k.

c.

f.

i.

l.

broken bone

frostbite

puncture wound

flu

allergic reaction

hangover

migraine

severed limb

heartache

dehydration

animal attack

burn

fix me: mélange