Five Minutes With Jack Deciphering the Internet Marketing Code Presented by Jack Spirko

Five Minutes With JackFive Minutes With Jack

Deciphering the Internet Deciphering the Internet Marketing CodeMarketing Code

Presented by Jack SpirkoPresented by Jack Spirko

Finding Your Why?Finding Your Why?

Why I Teach Small Business PeopleWhy I Teach Small Business People

• First I love working with First I love working with real entrepreneursreal entrepreneurs • The “how to” online market is a The “how to” online market is a cesspoolcesspool • I want to help people I want to help people create freedomcreate freedom• I know people need a I know people need a better solutionbetter solution• This is an This is an exceptional marketexceptional market to be in to be in• My system and methods are My system and methods are proven effectiveproven effective

My Commitment to YouMy Commitment to You

• I will I will NEVERNEVER withhold “secret information” withhold “secret information”

• I will I will NEVERNEVER claim something works we haven’t claim something works we haven’t

usedused

• I will I will NEVERNEVER take advantage of a relationship take advantage of a relationship

• I will I will NEVERNEVER share your information with anyone share your information with anyone

• I will I will NEVERNEVER see a you as a “metric” see a you as a “metric”

Getting the Most Out from Five Minutes Getting the Most Out from Five Minutes With JackWith Jack

• AlwaysAlways watch each lesson fully watch each lesson fully

• AlwaysAlways take advice before asking for more take advice before asking for more

• AlwaysAlways pay attention to what you “already pay attention to what you “already

know”know”

• AlwaysAlways accept personal responsibility for your accept personal responsibility for your

successsuccess

• AlwaysAlways keep an open mind keep an open mind

• AlwaysAlways follow your passionfollow your passion

Thoughts on Choosing a NicheThoughts on Choosing a Niche

• StartStart with something you with something you knowknow and and carecare

aboutabout

• ResearchResearch and evaluate your market and evaluate your market

• Do NOTDo NOT fear competition fear competition

• DetermineDetermine product/s and delivery format product/s and delivery format

• AcceptAccept that first attempts will probably “fail” that first attempts will probably “fail”

• ContinueContinue to improve the system to improve the system

Product Option One – Physical Product Option One – Physical ProductsProducts

AdvantagesAdvantages

• Higher Perceived ValueHigher Perceived Value

• Production and delivery can be outsourcedProduction and delivery can be outsourced

• Clearly defined “deliverable” reduces Clearly defined “deliverable” reduces

complaintscomplaints

• Far more difficult for competitors to duplicateFar more difficult for competitors to duplicate

Product Option One – Physical Product Option One – Physical ProductsProducts

DisadvantagesDisadvantages

• Requires inventory (initial expense)Requires inventory (initial expense)

• Requires delivery by mail (potential for error)Requires delivery by mail (potential for error)

• Requires “shipping charges” (not always bad)Requires “shipping charges” (not always bad)

• May require sales taxMay require sales tax

• May limit your international marketMay limit your international market

Electronic ProductsElectronic Products


• Very high marginsVery high margins

• Delivery is simple and instantDelivery is simple and instant

• Refunds are not costlyRefunds are not costly

• Easy to continue to develop and improveEasy to continue to develop and improve

• Zero inventory costsZero inventory costs

Electronic ProductsElectronic Products


• Easier to duplicateEasier to duplicate

• Lower perceived valueLower perceived value

• May be “shared” with others electronicallyMay be “shared” with others electronically

• Less of a “branding” or “stick around” effectLess of a “branding” or “stick around” effect

Membership SitesMembership Sites


• Create recurrent revenueCreate recurrent revenue

• Communities can create their own valueCommunities can create their own value

• Potential for many continuing up sells - cross Potential for many continuing up sells - cross

sells sells

• Build a “living data base”Build a “living data base”

• Create exceptional advertising revenue Create exceptional advertising revenue

potentialpotential

Membership SitesMembership Sites


• Require updates to maintain valueRequire updates to maintain value

• Will generate on going “tech support issues”Will generate on going “tech support issues”

• Generally are a lower dollar per unit saleGenerally are a lower dollar per unit sale

• More difficult to convert buyers on the first More difficult to convert buyers on the first

salesale

Advertising RevenueAdvertising Revenue


• No “product” so no support or delivery requiredNo “product” so no support or delivery required

• No actual “customers” to supportNo actual “customers” to support

• Fully automated revenue streams – passive Fully automated revenue streams – passive

income!income!

• Many turn key systems to tie intoMany turn key systems to tie into

• Excellent way to add incremental revenueExcellent way to add incremental revenue

• Provides monetization in just about any nicheProvides monetization in just about any niche

Advertising RevenueAdvertising Revenue


• Limited control (third party)Limited control (third party)

• Requires a “sales force” (direct advertising)Requires a “sales force” (direct advertising)

• 33rdrd Party Programs Subject to change with out Party Programs Subject to change with out

noticenotice

• Limited top line revenueLimited top line revenue

• Subject to control and limitationsSubject to control and limitations

• You are building someone else’s businessYou are building someone else’s business

33rdrd Party Lead Generation Party Lead Generation


• Turn key systems for most nichesTurn key systems for most niches

• No follow up or additional efforts requiredNo follow up or additional efforts required

• No product or technical support issuesNo product or technical support issues

• Excellent for automated income systemsExcellent for automated income systems

• No billing system or merchant accounts neededNo billing system or merchant accounts needed

• More stability than display/CTR adverting because you are More stability than display/CTR adverting because you are

seen as a value added partnerseen as a value added partner

• Often has stiffer approval parametersOften has stiffer approval parameters

33rdrd Party Lead Generation Party Lead Generation


• You are building someone else's data baseYou are building someone else's data base

• Your income is under another parties controlYour income is under another parties control

• No relationships/community/branding is builtNo relationships/community/branding is built

• Requires far more skill than CTR or DisplayRequires far more skill than CTR or Display

• May create a negative impression with May create a negative impression with

visitorsvisitors

Affiliate Revenue StreamsAffiliate Revenue Streams

AdvantagesAdvantages• Existing systems to funnel traffic intoExisting systems to funnel traffic into

• Some Pay excellent commissions (electronic products)Some Pay excellent commissions (electronic products)

• Products for almost every conceivable nicheProducts for almost every conceivable niche

• Excellent way to “learn and earn”Excellent way to “learn and earn”

• Can be tied into your own lead/database buildingCan be tied into your own lead/database building

• Suppliers are easy to vet – low risk to your brandSuppliers are easy to vet – low risk to your brand

• Can become largely a passive income streamCan become largely a passive income stream

Affiliate Revenue StreamsAffiliate Revenue Streams

DisadvantagesDisadvantages• Reduced total profitReduced total profit

• Must compete with other affiliatesMust compete with other affiliates

• Dependent on a 3Dependent on a 3rdrd party for payment/product party for payment/product

• Very little opportunity to build your brandVery little opportunity to build your brand

• Primarily building a competitors market for themPrimarily building a competitors market for them

• Some programs have 30-90 days of “payment float”Some programs have 30-90 days of “payment float”

• Some programs have advertising/trademark Some programs have advertising/trademark

restrictionsrestrictions

Hybrid SystemsHybrid Systems

AdvantagesAdvantages• Harness lost opportunitiesHarness lost opportunities

• Create multiple income streamsCreate multiple income streams

• Extremely flexibleExtremely flexible

• Optimize revenue in existing systemsOptimize revenue in existing systems

• Increase overall conversion ratiosIncrease overall conversion ratios

• Provide “multiple positive outcomes”Provide “multiple positive outcomes”

• Can be built in a scalable expanding fashionCan be built in a scalable expanding fashion

Hybrid SystemsHybrid Systems


• Easy to loose focusEasy to loose focus

• Can cannibalize total revenue potentialCan cannibalize total revenue potential

• More complex to manage and trackMore complex to manage and track

• Inherits disadvantages of its’ component Inherits disadvantages of its’ component

partsparts

• Increases complexity of your business – “Increases complexity of your business – “may may

be”be”

The 8 Pillars of Internet MarketingThe 8 Pillars of Internet Marketing

• List Building (data base building)List Building (data base building)

• Organic Search Marketing (SEO)Organic Search Marketing (SEO)

• Paid Advertising MethodologiesPaid Advertising Methodologies

• Analytics and Tracking MethodsAnalytics and Tracking Methods

• Content Creation (copy writing) Content Creation (copy writing)

• Community Building/Leverage/Social MediaCommunity Building/Leverage/Social Media

• Site Design/DevelopmentSite Design/Development

• Revenue Creation/OptimizationRevenue Creation/Optimization

Why Your Opportunity is UnlimitedWhy Your Opportunity is Unlimited

• Your market is global (billions of prospects)Your market is global (billions of prospects)

• You can leverage currency exchange ratesYou can leverage currency exchange rates

• The market is constantly expandingThe market is constantly expanding

• You don’t have to make “decisions by You don’t have to make “decisions by

committee”committee”

• You can literally “create markets at will”You can literally “create markets at will”

• The cost of entry is low (it is The cost of entry is low (it is notnot free or free or cheapcheap))

• The way to succeed is The way to succeed is known, proven and known, proven and

availableavailable

The Three Rules of Product MarketingThe Three Rules of Product Marketing

1.1. All valid products are either All valid products are either neededneeded and/or and/or desireddesired

2.2. ““Needed” products have massive cost of entry = poor Needed” products have massive cost of entry = poor

choicechoice

3.3. Desired products Desired products must be at least onemust be at least one of the following… of the following…

– Entertaining – Entertaining – People by stuff they like even when they are brokePeople by stuff they like even when they are broke

– Profit Yielding - Profit Yielding - Selling to profit is easy – zero real costSelling to profit is easy – zero real cost

– Life Changing Life Changing – When people want change they will pay for it– When people want change they will pay for it

– The Golden Trifecta – The Golden Trifecta – All three of the aboveAll three of the above

Define Your Target MarketDefine Your Target Market

To Define your market you must answer 3 To Define your market you must answer 3

questionsquestions

1.1. WhoWho are they?are they?

2.2. WhatWhat do they want? do they want?

3.3. HowHow do they want it? do they want it?

You then build your product and marketing aroundYou then build your product and marketing around

1.1. The benefits to the people The benefits to the people whowho buy from you buy from you

2.2. By giving them exactly By giving them exactly whatwhat they want they want

3.3. Exactly Exactly howhow they prefer to receive it they prefer to receive it

What To Do NextWhat To Do Next

1.1. Choose/Refine Your NicheChoose/Refine Your Niche

2.2. Define Your Target (who/what/how)Define Your Target (who/what/how)

3.3. Develop Informational ProductDevelop Informational Product

4.4. Choose Your Product Type/TypesChoose Your Product Type/Types

5.5. Map Out Your E2E Process And Sales FunnelMap Out Your E2E Process And Sales Funnel

6.6. Implement The 8-PillarsImplement The 8-Pillars

7.7. Insure Automation Is Used At Every OpportunityInsure Automation Is Used At Every Opportunity

8.8. Continually Refine What You Are DoingContinually Refine What You Are Doing

The Rules of an Online Marketing The Rules of an Online Marketing SystemSystem

1.1. Attract targeted trafficAttract targeted traffic

2.2. Push your traffic through a marketing funnel (list Push your traffic through a marketing funnel (list

build)build)

3.3. Up sell, down sell and cross sell at all timesUp sell, down sell and cross sell at all times

4.4. Take multiple shots at “conversion”Take multiple shots at “conversion”

5.5. Automate your follow up systemsAutomate your follow up systems

6.6. Track everything you can possibly trackTrack everything you can possibly track

7.7. Train your visitors to buy from you (make it easy)Train your visitors to buy from you (make it easy)

8.8. Always deliver value (especially in free products)Always deliver value (especially in free products)

Documents

Five Minutes With Jack Deciphering the Internet Marketing Code Presented by Jack Spirko