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o 15m people in the UK use Twittero Over 10m businessmen and women have profiles on
LinkedIno 33m people use Facebook at least once per montho LinkedIn (1st) and Twitter (2nd) are the best drivers of traffic
to your websiteo Nationally 65 per cent of traffic to all corporate websites
comes from LinkedIn
Some important stats
o It’s freeo Connection to a global network of potential customerso Keep your profile higho Keep up to date with what your competitors are doingo Target new recruitso Share your good news
Why use social media?
1) Choose a user name which reflects your business i.e. @LeanneLECC, @PeterleeBiz or @MecaPeterlee
2) In 160 characters describe your business3) Chose a profile picture and header image4) Get following people5) Start posting Tweets about your business - remember this is the free way to promote what you do
Five steps to Twitter
What to Tweet…
• News about your business• Recruitment• Links to and scans of media coverage• Your web address – encourage people to visit
it• Company offers• Attendance at regional events• Anything that will promote your business
Remember the #
• Hash tags are attached to any tweets which lots of people are talking about: ‘trending’
• This could be a national event or programme – #GNR2014 #XFactor #Scotland
• Are also used for industry sectors, for example #manufacturing #engineering #automotive
• People interested in these areas will see them and share them
o Increased traffic to your website (Google Analytics)o More followers on Twitter/re-tweets of posts you’ve sharedo Connection invitations and likes and shares of posts on
LinkedIno Twitter Analytics (My Week on Twitter)
How to know if it works??
Don’t put it off – social media will support your business growth.
If you are interested in learning more about it or would like help in getting started, contact myself, Valda or Joanne Urquhart-Arnold at Business Durham:
Business Durham workshops
Or please feel free to contact us directly...
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