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itnessBerks is designed to provide and promote fitness and exercise opportunities for the Greater Reading and Berks County, PA residents seeking new or continued health and fitness pursuits.
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FitnessBerks is designed to provide and promote fitness and exercise opportunities for anyone seeking new or continued pursuits with like-minded individuals and groups. It includes calendars with dates, events and contact information for those seeking more fitness and adventure in their lives. It is a vibrant resource filled with tips, techniques, examples and events promoting active lifestyle pursuits within our community. Articles are written and edited by members of the active Berks community and leading industry sources.
FitnessBerks is read by fitness and outdoor enthusiasts throughout Greater Reading, PA. It was developed to promote and encourage participation in fitness and outdoor activities to anyone seeking to enjoy an active, adventurous lifestyle.
3,500 Circulation
Distribution Includes:Club Member Subscribers.Controlled Distribution in retail locations promoting goods andservices for exercise and active pursuits through Running, Cycling, Hiking, Kayaking,Rock Climbing, Skydiving, Hang Gliding, Scuba Diving, Swimming, Water Skiing, Snow Skiing, Snowboarding, Motorsports, Fitness, Weight & Strength Training, Equestrian Activity, Martial Arts, Yoga and Self Defense Training.
Consider these other magazines published by the Hoffmann Publishing Group.The Berks County Medical Record - The Official Publication of the Berks County Medical Society The Berks Barrister - The Official Publication of the Berks County Bar Association PennTrux - The Official Publication of the PA Motor Truck Association At Home in Berks - The Official Publication of the Home Builders Association of Berks County
For advertising information visit HoffmannPublishing.com
2 0 1 3 M E D I A K I T
16,000 Readership
Editorial Focus
FitnessBerks serves the Greater Reading, Pennsylvania market,
fulfilling a growing need for a publication that addresses and explores
opportunities for fitness, adventure and active lifestyle choices.
Articles include thought provoking stories, tips and trends for active
lifestyle pursuits, uplifting stories concerning individual or group
accomplishments, and suggestions and ideas for current and future
participation in various organizations and activities within the scope of
fitness, adventure and exercise.
AprIl 2013 Ad ReseRvAtions due Ad MAteRiAls dueCycling Hiking March 1, 2013 March 9, 2013
July 2013Running Water Activities June 5, 2013 June 10, 2013
OctObEr 2013Adventure Activities- Triathlon Training September 5, 2013 September 10, 2013
JAnuAry 2014Skiing/Snowboarding Weight & Strength Training Yoga & Wellness
December 5, 2013 December 10, 2013
2013 Editorial Calendar
General topics
Activity Calendar Fitness News Training Spotlight Fit Finds Health & Nutrition Food & Diet Medical Corner
Market and Audience profile
FitnessBerks reaches Greater Reading and Berks County residents with purchasing power. Our readers
include individuals and families who represent over 60 percent of the community’s economic wealth. They
include people from every walk of life -- from the corporate world, to the factory floor, to the family home.
They are loyal consumers who are driven to stay fit and safe, in pursuit of an active lifestyle. They purchase
goods and services to participate in the following activities: Running, Biking, Hiking, Kayaking, Rock
Climbing, Skydiving, Scuba Diving, Swimming, Water Skiing, Snow Skiing, Snowboarding, Motorsports,
Hang Gliding, Fitness, Weight & Strength Training, Equestrian Activity, Martial Arts, Yoga and Self Defense
Training.
Mechanical requirements
A. Full Page. . . . . . . . . . . . 7.375 x 9.875
B. Full Page Bleed . . . . . 8.625 x 11.125 (trim size is 8.375x10.875)
C. 1/2 Page Vertical . . . . 3.5625 x 9.875
D. 1/2 Page Horizontal . . 7.375 x 4.833
E. 1/2 Page Island . . . . . . 4.833 x 7.375
F. 1/4 Page . . . . . . . . . . . 3.5625 x 4.833
G. 1/8 Page. . . . . . . . . . . 3.5625 x 2.2813
FORWARD AD MATERIAL TO [email protected]
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publisherHoffmann Publishing Group, Inc.
2921 Windmill Road, Suite 4
Reading, PA 19608
610.685.0914 x201
Ad Sales Tracy Hoffmann610.685.0914 x201 • [email protected]
Advertising rates for 2013For Ad Sales ContactTracy [email protected] x201
Insertion Frequency 1x 2x 3x 4x
Back Cover $1,750 $1,700 $1,650 $1,600Inside Covers $1,550 $1,500 $1,450 $1,400Full Page $1,350 $1,300 $1,250 $1,200½ Page (Vert or Horiz) $725 $700 $675 $650¼ Page $425 $400 $375 $3501/8 Page $275 $250 $225 $200
c
Specifications
bleeds Bleeds for full page ads only. There are no additional charges for bleeds.
guaranteed positions Add 25% to ad rates to guarantee position. Space and availability are limited.
digital file guidelines All fonts embedded or included with native files All art must be CMYK, press ready Accepted files: High Res-PDF (preferred), InDesign, TIFF, EPS, JPEG All fonts and graphics packaged with native files
High res artwork (300 dpi pics, 133 line screen)
payment information All payments must be made “in advance of or upon delivery of goods or services.” In order to ensure this, Niemczyk Hoffmann obtains credit card information from each advertiser. If there are outstanding invoices for prior issues, companies will not be allowed to continue advertising.
cancellation policy Cancellations must be made in writing and are not accepted after space reservation deadlines.
INSERTION ORDER FORM
pOlIcy InFOrMAtIOnPayment Policy: Advertisers & advertising agencies are jointly responsible for payment of all insertions. Publisher will invoice the agency or advertiser after the publication has been mailed to the membership. Publisher will provide one tear sheet as proof of insertion. Payment must be received within 30 days of invoice or finance charges of 1.5% will be incurred. In the event that it becomes necessary for the Publisher, at its option, to place this agreement in the hands of an attorney or collection agency for debt collection, the advertiser agrees to pay attorney fees and all costs incurred by the Publisher.
The advertiser or the agency will bear full responsibility for withholding advertising materials that may violate any law, regulation or ruling of the Federal Trade Commission or infringe on any copyright, trademark or patent and shall defend, identify and hold harmless the Publisher from all third party claims on account thereof. Publisher reserves the right to reject any advertisement, photograph or illustration that is not deemed to be acceptable in keeping with standards of the publication.
I acknowledge upon signing this contract, that I have carefully read and accepted the terms, condition and policies of this contract.I further understand that any verbal agreements are not binding to this agreement.
_______________________________________________________________ ______________________________________________________________Authorized Signature Date
Hoffmann Publishing Group, Inc. • 2921 Windmill Road, Suite 4 • Reading, PA 19608 • 610.685.0914
Name: _________________________________________ Company: ________________________________________________
Address: _____________________________________ City: ________________________ ST: ________ Zip: ________________
Phone: ___________________ E-Mail: __________________________ Size of ad: ______________ RATE: ________________
Months to run: APRIL JULY OCTOBER JANUARY
Payment method: credit card (Mastercard or Visa only) OR check
Credit Card #: _________________________________________ Exp. Date: _________________Sec Code__________________
Cardholder: ____________________________________________ Signature: ___________________________________________
Make checks payable to: Hoffmann Publishing Group, Inc.
I understand that Fitness Berks does not guarantee the order and page location of advertisements. All contracts are non-cancelable. Payment in full is due within 30 days of publication date.
Place insertion online at nhgi.net/insertion or return to: MAIL: Hoffmann Publishing Group (Publisher), 2921 Windmill Road, Suite 4, Reading, PA 19608 EMAIL: Tracy Hoffmann at [email protected]: (610) 685-0914 x201
2012 nEt ADvErtISInG rAtES 1x 2x 3x 4xBack Cover $1,750 $1,700 $1,650 $1,600Inside Covers $1,550 $1,500 $1,450 $1,400Full Page $1,350 $1,300 $1,250 $1,2001/2 Page (Vert or Horiz) $725 $700 $675 $6501/4 Page $425 $400 $375 $3501/8 Page $275 $250 $225 $200
MEchAnIcAl rEquIrEMEntS A. Full Page 7.375 x 9.875
B. Full Page Bleed 8.625 x 11.25 (trim size is 8.375x10.875)
C. 1/2 Page Vertical 3.5625 x 9.875
D. 1/2 Page Horizontal 7.375 x 4.833
E. 1/2 Page Island 4.833 x 7.375
F. 1/4 Page 3.5625 x 4.833
G. 1/8 Page 3.5625 x 2.2813
FORWARD AD MATERIAL TO [email protected]
FItnESSbErKS
